The smart journal about surface treatments and finishes and the only digital magazine with a printed version. A perfect crossmedia distribution: a unique combination of print, newsletter, exhibitions, social media, free digital archive.
2024 MEDIA GUIDE
www.myipcm.com
1
why ipcm® means quality and authoritative information in the field of surface treatments for metals and plastics, covering the whole supply chain. ipcm® means worldwide recognition since it is the only magazine with a registered trademark in Italy, Europe, United Kingdom, USA, Brazil, Mexico, China, and India. ipcm® means keeping up with the surface treatment industry whenever and wherever you want, either you prefer the printed version or the digital one. ipcm® means free access to an extensive online archive of all its articles published since 2010 to today: no need to pay or to register to the website to stay informed and updated about all the relevant topics in the industry. All articles and advertisements work with do-follow-links. ipcm® means original content and fact checking. The magazine offers up-to-date information and features exclusive articles on the latest surface technologies for metals and plastics. Our most important USP is our unique and exclusive editorial content: we publish articles we create by traveling worldwide to showcase innovations and technological advances. ipcm® means a global distribution: with an impressive social media reach of over 20k industry professionals, over 96k yearly impressions, a social media coverage spanning from LinkedIn to Instagram, from Facebook to YouTube, ipcm® has one of the highest readership engagements worldwide. ipcm® means a targeted readership: the magazine counts on a database of over 38k contacts all over the world, divided into 200 different industry segments. This means that each issue reaches the right person in in the right segment, i.e. we deliver your content to the most proper decision-makers. ipcm® means lead generation and networking opportunities through its presence to all major trade shows and events within the field and its cooperation with international associations and organizations.
ipcm® is the place-to-be for the industrial surface treatment industry.
Be part of the ipcm® world! 2
e d i t o r i a l c a l e n d a r 2 0 24
The present calendar offers a general indication for your advanced planning. For further information please write to info@ipcm.it. Events date can change last minutes.
surface treatments & finishes Special issue PaintExpo 2024
JANUARY - FEBRUARY 2024
Raw material, chemicals Surface engineering Powder coatings, wet paints Coil coating, e-coat Zinc lamellar coatings Painting lines, automation, anodising Vertical, horizontal lines for aluminium profiles Air purification, waste water treatment Advanced pre-treatment technologies Accessories & consumables
n.85
PVD Coatings, sputtering, plasma Paint stripping Quality control Review of events & exhibition
TOPICS
EVENTS
TOPICS
EVENTS
Focus on innovations in
PaintExpo* Karlsruhe, DE April 9-12
Special section on
Surface Technology Germany* Stuttgart, DE June 4-6
Wire&Tube* Düsseldorf, DE April 15-19
Aluminium, steel, and plastic pretreatment technologies, nanotechnologies, special effects finishes, coil coating, smart coatings
Powder coatings, wet paints, zinc-lamellar technology, coil coating, e-coat
Middle East Coatings Show* Dubai, UAE April 16-18
Anodic oxidation, sublimation, soft touch, powder-in-mould coating
Painting lines & finishing installations Automation, filtration, water treatment systems and ZLD
Salone del Mobile Milan, IT April 16-21
Mixing & Application equipment
Industrial painting & coating technologies, surface treatments & finishes
Pulversymposium Dresden Dresden, DE February 8-9 PaintIndia* Mumbai, IN February 22-24 Powder Coating Week* Orlando, USA March 11-13 Expo Surface* Kielce, PL March 19-22 Coating Korea Seoul, KOR March 20-22 Cosmopack Bologna, IT March 21-23 distribution of the magazine
Global Industrie* Paris, FR March 25-28
Special issue PaintExpo 2024 Raw material, chemicals Surface preparation, shot blasting and shot peening
PVD coatings, plasma technology
Eurocoat* Paris, FR March 26-28
Quality control technology Paint stripping
Automechanika Frankfurt* Frankfurt, DE September 10-14
Aluminium, steel, and plastic pretreatment technologies, nanotechnologies, special effects finishes, coil coating, smart coatings, anodic oxidation, sublimation, soft touch, powder-in-mould coating, IR-UV curing PVD & plasma technology Water & air treatment, paint Stripping Quality control & weathering Review of events & exhibition
IAA Transportation Hanover, DE September 17-22 Innotrans* Berlin, DE September 24-27 Surfair* Biarritz, Fr September 24-26 Chemistry & Automotive* Warsaw, PL October 17-18
ISSUE
SEPTEMBER - OCTOBER 2024
EVENTS
n. 89
JULY - AUGUST 2024 n. 88
TOPICS Special section on Surface finishing of aluminium, steel, plastics & new materials for AUTOMOTIVE AND TRANSPORTATION
Advanced pretreatment technologies Nanotechnologies
Accessories & consumables
Distributed at PaintExpo* Karlsruhe, DE April 9-12
ISSUE
Vertical / horizontal lines for aluminium profiles Anodising
distribution of the magazine
HannoverMesse* Hanover, DE April 22-26 American Coatings Show* Indianapolis, USA April 30-May 2
Packaging Premiere+PCD* Milan, IT May 21-23
TOPICS
EVENTS
Special section on Innovations in Industrial painting & coating technologies, surface treatments & finishes for METAL ARCHITECTURE & DESIGN
Batimat* Paris, FR September 30 – October 3
Special issue Aluminium 2024
Equipbaie/Metalexpo* Paris, FR September 30 – October 3
Aluminium, pretreatment technologies, nanotechnologies, special effects finishes, coil coating, smart coatings, anodic oxidation, sublimation
Aluminium* Düsseldorf, DE October 8-10
Colour and quality control, weathering Water treatment systems, air purification Sustainability Review of events & exhibition
Steel, aluminium & plastic finishing for ARCHITECTURE, DESIGN AND FURNITURE
Application equipment, IR-UV curing, paint stripping Colour and quality control Weathering
ITM Industry Europe* Poznan, PL June 4-7 Fabtech Canada* Toronto, CA June 11-13 Surface&Coatings* Bangkok, TH June 19-22
Review of events & exhibition
iVT Expo* Cologne, DE June 26-27
TOPICS
EVENTS
Special section on Innovations in Industrial painting & coating technologies, surface treatments & finishes for OFF- ROAD & COMMERCIAL VEHICLES/ AGRICULTURAL CONSTRUCTION EQUIPMENT
Agrama Bern, CH November 28- December 2
ET Seminar Orlando, USA April 30-May 2
Review of events & exhibition
Application equipment, IR-UV curing, paint stripping
ISSUE
MAY - JUNE 2024
Industrial painting & coating technologies,
ISSUE
n. 87
Surface Design Show* London, UK February 6-8
Fabtech USA* Orlando, USA October 15-17 EuroBLECH* Hanover, DE October 22-25 BAU* Munich, DE January 13-17, 2025
ISSUE
NOVEMBER - DECEMBER 2024
EVENTS
n. 90
TOPICS Focus on innovations in
MARCH - APRIL 2024
ISSUE
n. 86
* ipcm® is media partner with own booth or press corner
Pretreatment & nanotechnologies Surface preparation
Bauma Munich, DE April 7-13, 2025
Waterborne coatings, UV curing painting systems, innovations in paint shops & automation, powder coatings, monolayer and direct-to-metal painting system, zinc lamellar & e-coat, heavy duty and corrosion protection paint systems Application technologies Waste water treatment, quality control Sustainability Review of events & exhibition 3
circulation A global readership, a unique content, one of the highest reader engagement within the field print run: 6,000 copies per issue
yearly circulation: 36,000 copies
digital subscribers: 6,200 ± 5%
impressions: 96,112 (September 2022- September 2023 - SOURCE: issuu.com)
social media reach: thousands of industry professionals via Linkedin, Instagram, Facebook, of which over 20,000 are direct contacts (followers/members) social media engagement (average per issue): CTR: 25% - impressions: 1,000 source of digital readers: 70% embedded links - 30% website
SECTOR READERSHIP furniture - 10% (metal, MDF, garden, office, contract, urban, sport)
DIGITAL READERS BY COUNTRY
1. Italy
workshops & custom coaters - 8% (powder, liquid, anodising, plastics, KTL) automotive, transportation, ACE & off road - 15%
2. United States 3. Germany 4. Spain
household appliances, HVAC, electronics - 5% metal working, carpentry, foundry, machine&tools - 12%
5. Netherlands 6. United Kingdom 7. India
coatings industry - 24%
8. Canada 9. France
architectural building - 20% (profiles, frames, roofing, panels, coil coating, façade, architects, designers)
10. Brazil
top ten
packaging & plastics - 5%
SOURCE: issuu.com
others - 1% (jewellery gifts, glasses, medical devices, labs & universities)
The social media strategy of ipcm® is one of the strongest within the sector. Our Website, LinkedIn Page, LinkedIn groups, Facebook and Instagram are updated daily, both with sector news and case studies resulting in one of the highest reader engagement worldwide.
GEOGRAPHICAL BREAKDOWN - PRINTED CIRCULATION Italy
20%
UK / Ireland
6%
DACH Region
23%
MEA Region
6%
East Europe (HU, SK, RO, PL, LT, EE, BG, CZ, HR, RU, BY)
17%
Benelux (BE, NL, LUX)
3%
France
4%
Scandinavia
9%
Other (Far East, USA, Canada, Australia)
12%
4
content & target If you need to get the word out about your new product no one is better placed to help you than ipcm®.
VOLUME ANALYSIS: editorial content 67%, of which over 40% is exclusive - advertising 33%
One of our winning factors is our unique and exclusive editorial content: This section features the articles we create by traveling worldwide to showcase innovations and technological advances.
focus on technology
analysis
brand new
highlight of the month
advancements
success stories
road to 2050
art within surfaces/ colour study
ask Joe Powder
specialized training
meeting the industry
where we have been
?
raw materials
research breakthrough
how it’s coated
TARGET READERS
purchase managers
technical & production managers
quality managers
READING DEVICES
R&D managers
desktop
mobile
76%
24% SOURCE: issuu.com
5
a d v e r t i s i n g r a t e s 2 0 24 1st COVERPAGE (front cover)
€ 6,183.00
2 COVERPAGE (inside front cover)
€ 4,316.00
1st RIGHT HAND (page 3)
€ 4,316.00
4th COVERPAGE (back cover)
€ 5,485.00
INSERT (double page - heavy paper)
€ 6,183.00
Z FOLDED INSERT (4 pages)
€ 9,000.00
nd
s u b s c r i p t i o n r a t e s 2 0 24
GRAPHIC DESIGN RATES (available upon request)
PRINT + DIGITAL: 6 issues + 2 supplements
FULL PAGE
€ 1,000.00
1/2 PAGE
€ 600.00
(postage included)
1/4 PAGE
€ 400.00
REST OF THE WORLD : € 350.00
EMEA: € 110.00
(fast airmail shipping included)
PROGRESSIVE DISCOUNT
1 TIME
2 TIMES
3 TIMES
4 TIMES
5 TIMES
2nd right hand (page 5)
€ 4,315.00
€ 3,848.00
€ 3,735.00
€ 3.639.00
€ 3,533.00
€ 3,429.00
page opposite to the Editor’s Letter
€ 4,315.00
€ 3,848.00
€ 3,735.00
€ 3.639.00
€ 3,533.00
€ 3,429.00
page opposite to the contents
€ 4,315.00
€ 3,848.00
€ 3,735.00
€ 3.639.00
€ 3,533.00
€ 3,429.00
3rd coverpage (inside back cover)
€ 4,315.00
€ 3,848.00
€ 3,735.00
€ 3.639.00
€ 3,533.00
€ 3,429.00
internal full page
€ 3,435.00
€ 3,079.00
€ 2,997.00
€ 2,950.00
€ 2,916.00
€ 2,741.00
1/2 page
€ 2,052.00
€ 1,855.00
€ 1,796.00
€ 1,749.00
€ 1,691.00
€ 1,634.00
1/4 page
€ 1,124.00
€ 1,003.00
€ 980.00
€ 945.00
€ 921.00
€ 886.00
double page
€ 5,485.00
€ 4,945.00
€ 4,805.00
€ 4.665,12
€ 4.525,13
€ 4.373,55
double 1/2 page
€ 3,779.00
€ 3,383.00
€ 3,301.00
€ 3,242.00
€ 3,207.00
€ 2,916.00
double 1/4 page
€ 2,238.00
€ 2,005.00
€ 1,959.00
€ 1,889.00
€ 1,843.00
€ 1,749.00
loose insert
to subscribe please visit www.myipcm.com (click on ‘magazines’ in the main menu, then on ‘subscribe’ and fill in the form)
6 TIMES
payments can be made online with PayPal or by bank transfer to the following account: Eos Mktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT ICRAITRRCAR
available upon request
all rates are valid up to 31.12.2024
frequency of publication published bimonthly 6 issues per year + 2 special issues ICT - Industrial Cleaning Technologies
year of publication 15th 2024 published by Eos Mktg&Communication Srl Via Mascagni, 8
size 230 mm width x 280 mm height
20811 Cesano Maderno (MB) - Italy tel. +39 0362.503215 fax. +39 0362.1794768 www.eosmarketing.it
website www.myipcm.com
info@eosmarketing.it 6
safe area:191x261 mm
safe area:191x261 mm
222 x 277 mm
safe area:206x261 mm
bleed area: 445x293 mm
safe area: 214x62 mm bleed area: 246x86 mm
- crop marks must be included in the graphic file - elements that must not be cut off must be placed in the safe area far enough away from the edge (min 8 mm) - file format must be 300 dpi Adobe PDFs, all photos and fonts embedded, CMYK for 4C or 2C - no word processor program files accepted
DEADLINES
207 x 277 mm
ISSUE
EDITORIALS
PRINTING MATERIAL
DATE OF PUBLICATION
85/2024 - Jan/Feb
22.12.2023
10.01.2024
22.01.2024
86/2024 - Mar/Apr
08.03.2024
15.03.2024
22.03.2024
87/2024 - May/Jun
08.05.2024
15.05.2024
22.05.2024
88/2024 - Jul/Aug
05.07.2024
16.07.2024
26.07.2024
89/2024 - Sep/Oct
28.08.2024
10.09.2024
20.09.2024
90/2024 - Nov/Dec
25.10.2024
13.11.2024
22.11.2024
safe area: 49.5x264 mm bleed area: 73.5x296 mm
bleed area: 445x293 mm
98x130 mm
429x277 mm + 8 mm leeway per side
Z FOLDED INSERT
safe area:206x261 mm
207 x 277 mm
1/4 PAGE SQUARE
bleed area: 131x296 mm
222 x 277 mm
BACK
57.5x280 mm + 8 mm leeway per side
safe area: 103x264 mm
FRONT
1/4 PAGE VERTICAL
115x280 mm + 8 mm leeway per side
safe area: 214x132 mm bleed area: 246x156 mm
safe area: 214x264 mm bleed area: 246x296 mm
230x70 mm + 8 mm leeway per side
safe area: 214x264 mm bleed area: 246x296 mm
1/4 PAGE HORIZONTAL
54.5 mm
230x280 mm + 8 mm leeway per side
SINGLE PAGE / INSERT (front and back)
10 mm
1/2 PAGE VERTICAL
230x280 mm + 8 mm leeway per side
230x140 mm + 8 mm leeway per side
1/2 PAGE HORIZONTAL
COVER
advertising formats & deadlines
print area: 98x130 mm
Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field. Advertising that resembles editorial material will be labeled “advertisement” in small print. Advertisers are rate protected for the duration of their contract.
7
COMPLETE SOLUTIONS FOR YOUR MARKETING AND COMMUNICATION STRATEGY
Founder
Graphics
Sales & Editorial Office
Editor-in-Chief
Layout Specialist
for DE, AT, CH, DK, FR, NL, BE
ALESSIA VENTURI
ELISABETTA VENTURI
NICOLE KRAUS
venturi@ipcm.it
grafico@ipcm.it
kraus@ipcm.it
Founder
Sales
Sales & Editorial Office
Editorial Director
Editorial Office
for DE, AT, CH, DK, FR, NL, BE
FRANCESCO STUCCHI
ILARIA PAOLOMELO
CLAUS GÖRLICH
stucchi@ipcm.it
paolomelo@ipcm.it
goerlich@ipcm.it
Founder
Editorial Office
CFO
Website Coordinator
MAGAZINES
Ibérica ®
an ipcm® magazine
Head of Sales
ipcm Academy Director
PAOLA GIRALDO
GABRIELE LAZZARI
giraldo@ipcm.it
redazione@ipcm.it
Head of Editorial Office
Digital Specialist
MONICA FUMAGALLI fumagalli@ipcm.it
rossi@eosmarketing.it
Junior Digital Specialist
Media Partnerships Coordinator
Copywriting
sotti@ipcm.it
EOS is the official agency for Italy, Spain, Portugal, Brazil and Argentina of
Karlsruhe, Germany
Karlsruhe, Germany
EOS is the official agency for Europe of
FEDERICA ROSSI
Administration
MATTEO SOTTI
TRADE FAIRS
GIULIA GENTILE gentile@eosmarketing.it
Monterrey, Mexico
EVENTS workshops | training courses | technical advice & in-house training
Logistics
Executive Digital Specialist
Database Manager
open houses | conferences | inaugurations | B2B events | webinars
Editorial Office
FEDERICO MELIDEO segreteria@ipcm.it
FRANCESCA TAVERNATI tavernati@eosmarketing.it
JOIN my myIPCM IPCM COMMUNITY ON www.eosmarketing.it | info@eosmarketing.it via mascagni, 8 | 20811 cesano maderno (mb) | italy | tel. +39 0362.503215 | fax +39 0362.1794768