ipcm®_International Paint&Coating Magazine - Media guide 2024

The smart journal about surface treatments and finishes and the only digital magazine with a printed version. A perfect crossmedia distribution: a unique combination of print, newsletter, exhibitions, social media, free digital archive.

2024 MEDIA GUIDE

www.myipcm.com

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why ipcm® means quality and authoritative information in the field of surface treatments for metals and plastics, covering the whole supply chain. ipcm® means worldwide recognition since it is the only magazine with a registered trademark in Italy, Europe, United Kingdom, USA, Brazil, Mexico, China, and India. ipcm® means keeping up with the surface treatment industry whenever and wherever you want, either you prefer the printed version or the digital one. ipcm® means free access to an extensive online archive of all its articles published since 2010 to today: no need to pay or to register to the website to stay informed and updated about all the relevant topics in the industry. All articles and advertisements work with do-follow-links. ipcm® means original content and fact checking. The magazine offers up-to-date information and features exclusive articles on the latest surface technologies for metals and plastics. Our most important USP is our unique and exclusive editorial content: we publish articles we create by traveling worldwide to showcase innovations and technological advances. ipcm® means a global distribution: with an impressive social media reach of over 20k industry professionals, over 96k yearly impressions, a social media coverage spanning from LinkedIn to Instagram, from Facebook to YouTube, ipcm® has one of the highest readership engagements worldwide. ipcm® means a targeted readership: the magazine counts on a database of over 38k contacts all over the world, divided into 200 different industry segments. This means that each issue reaches the right person in in the right segment, i.e. we deliver your content to the most proper decision-makers. ipcm® means lead generation and networking opportunities through its presence to all major trade shows and events within the field and its cooperation with international associations and organizations.

ipcm® is the place-to-be for the industrial surface treatment industry.

Be part of the ipcm® world!

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e d i t o r i a l c a l e n d a r 2 0 24

The present calendar offers a general indication for your advanced planning.

For further information please write to info@ipcm.it. Events date can change last minutes.

surface treatments & finishes Special issue PaintExpo 2024

JANUARY - FEBRUARY 2024

Raw material, chemicals Surface engineering Powder coatings, wet paints Coil coating, e-coat Zinc lamellar coatings Painting lines, automation, anodising Vertical, horizontal lines for aluminium profiles Air purification, waste water treatment Advanced pre-treatment technologies Accessories & consumables

n.85

PVD Coatings, sputtering, plasma Paint stripping Quality control Review of events & exhibition

TOPICS

EVENTS

TOPICS

EVENTS

Focus on innovations in

PaintExpo* Karlsruhe, DE April 9-12

Special section on

Surface Technology Germany* Stuttgart, DE June 4-6

Wire&Tube* Düsseldorf, DE April 15-19

Aluminium, steel, and plastic pretreatment technologies, nanotechnologies, special effects finishes, coil coating, smart coatings

Powder coatings, wet paints, zinc-lamellar technology, coil coating, e-coat

Middle East Coatings Show* Dubai, UAE April 16-18

Anodic oxidation, sublimation, soft touch, powder-in-mould coating

Painting lines & finishing installations Automation, filtration, water treatment systems and ZLD

Salone del Mobile Milan, IT April 16-21

Mixing & Application equipment

Industrial painting & coating technologies, surface treatments & finishes

Pulversymposium Dresden Dresden, DE February 8-9 PaintIndia* Mumbai, IN February 22-24 Powder Coating Week* Orlando, USA March 11-13 Expo Surface* Kielce, PL March 19-22 Coating Korea Seoul, KOR March 20-22 Cosmopack Bologna, IT March 21-23 distribution of the magazine

Global Industrie* Paris, FR March 25-28

Special issue PaintExpo 2024 Raw material, chemicals Surface preparation, shot blasting and shot peening

PVD coatings, plasma technology

Eurocoat* Paris, FR March 26-28

Quality control technology Paint stripping

Automechanika Frankfurt* Frankfurt, DE September 10-14

Aluminium, steel, and plastic pretreatment technologies, nanotechnologies, special effects finishes, coil coating, smart coatings, anodic oxidation, sublimation, soft touch, powder-in-mould coating, IR-UV curing PVD & plasma technology Water & air treatment, paint Stripping Quality control & weathering Review of events & exhibition

IAA Transportation Hanover, DE September 17-22 Innotrans* Berlin, DE September 24-27 Surfair* Biarritz, Fr September 24-26 Chemistry & Automotive* Warsaw, PL October 17-18

ISSUE

SEPTEMBER - OCTOBER 2024

EVENTS

n. 89

JULY - AUGUST 2024 n. 88

TOPICS Special section on Surface finishing of aluminium, steel, plastics & new materials for AUTOMOTIVE AND TRANSPORTATION

Advanced pretreatment technologies Nanotechnologies

Accessories & consumables

Distributed at PaintExpo* Karlsruhe, DE April 9-12

ISSUE

Vertical / horizontal lines for aluminium profiles Anodising

distribution of the magazine

HannoverMesse* Hanover, DE April 22-26 American Coatings Show* Indianapolis, USA April 30-May 2

Packaging Premiere+PCD* Milan, IT May 21-23

TOPICS

EVENTS

Special section on Innovations in Industrial painting & coating technologies, surface treatments & finishes for METAL ARCHITECTURE & DESIGN

Batimat* Paris, FR September 30 – October 3

Special issue Aluminium 2024

Equipbaie/Metalexpo* Paris, FR September 30 – October 3

Aluminium, pretreatment technologies, nanotechnologies, special effects finishes, coil coating, smart coatings, anodic oxidation, sublimation

Aluminium* Düsseldorf, DE October 8-10

Colour and quality control, weathering Water treatment systems, air purification Sustainability Review of events & exhibition

Steel, aluminium & plastic finishing for ARCHITECTURE, DESIGN AND FURNITURE

Application equipment, IR-UV curing, paint stripping Colour and quality control Weathering

ITM Industry Europe* Poznan, PL June 4-7 Fabtech Canada* Toronto, CA June 11-13 Surface&Coatings* Bangkok, TH June 19-22

Review of events & exhibition

iVT Expo* Cologne, DE June 26-27

TOPICS

EVENTS

Special section on Innovations in Industrial painting & coating technologies, surface treatments & finishes for OFF- ROAD & COMMERCIAL VEHICLES/ AGRICULTURAL CONSTRUCTION EQUIPMENT

Agrama Bern, CH November 28- December 2

ET Seminar Orlando, USA April 30-May 2

Review of events & exhibition

Application equipment, IR-UV curing, paint stripping

ISSUE

MAY - JUNE 2024

Industrial painting & coating technologies,

ISSUE

n. 87

Surface Design Show* London, UK February 6-8

Fabtech USA* Orlando, USA October 15-17 EuroBLECH* Hanover, DE October 22-25 BAU* Munich, DE January 13-17, 2025

ISSUE

NOVEMBER - DECEMBER 2024

EVENTS

n. 90

TOPICS Focus on innovations in

MARCH - APRIL 2024

ISSUE

n. 86

* ipcm® is media partner with own booth or press corner

Pretreatment & nanotechnologies Surface preparation

Bauma Munich, DE April 7-13, 2025

Waterborne coatings, UV curing painting systems, innovations in paint shops & automation, powder coatings, monolayer and direct-to-metal painting system, zinc lamellar & e-coat, heavy duty and corrosion protection paint systems Application technologies Waste water treatment, quality control Sustainability Review of events & exhibition 3

circulation A global readership, a unique content, one of the highest reader engagement within the field print run: 6,000 copies per issue

yearly circulation: 36,000 copies

digital subscribers: 6,200 ± 5%

impressions: 96,112 (September 2022- September 2023 - SOURCE: issuu.com)

social media reach: thousands of industry professionals via Linkedin, Instagram, Facebook, of which over 20,000 are direct contacts (followers/members) social media engagement (average per issue): CTR: 25% - impressions: 1,000 source of digital readers: 70% embedded links - 30% website

SECTOR READERSHIP furniture - 10% (metal, MDF, garden, office, contract, urban, sport)

DIGITAL READERS BY COUNTRY

1. Italy

workshops & custom coaters - 8% (powder, liquid, anodising, plastics, KTL) automotive, transportation, ACE & off road - 15%

2. United States 3. Germany 4. Spain

household appliances, HVAC, electronics - 5% metal working, carpentry, foundry, machine&tools - 12%

5. Netherlands 6. United Kingdom 7. India

coatings industry - 24%

8. Canada 9. France

architectural building - 20% (profiles, frames, roofing, panels, coil coating, façade, architects, designers)

10. Brazil

top ten

packaging & plastics - 5%

SOURCE: issuu.com

others - 1% (jewellery gifts, glasses, medical devices, labs & universities)

The social media strategy of ipcm® is one of the strongest within the sector.

Our Website, LinkedIn Page, LinkedIn groups, Facebook and Instagram are updated daily, both with sector news and case studies resulting in one of the highest reader engagement worldwide.

GEOGRAPHICAL BREAKDOWN - PRINTED CIRCULATION Italy

20%

UK / Ireland

6%

DACH Region

23%

MEA Region

6%

East Europe (HU, SK, RO, PL, LT, EE, BG, CZ, HR, RU, BY)

17%

Benelux (BE, NL, LUX)

3%

France

4%

Scandinavia

9%

Other (Far East, USA, Canada, Australia)

12%

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content & target If you need to get the word out about your new product no one is better placed to help you than ipcm®.

VOLUME ANALYSIS: editorial content 67%, of which over 40% is exclusive - advertising 33%

One of our winning factors is our unique and exclusive editorial content: This section features the articles we create by traveling worldwide to showcase innovations and technological advances.

focus on technology

analysis

brand new

highlight of the month

advancements

success stories

road to 2050

art within surfaces/ colour study

ask Joe Powder

specialized training

meeting the industry

where we have been

?

raw materials

research breakthrough

how it’s coated

TARGET READERS

purchase managers

technical & production managers

quality managers

READING DEVICES

R&D managers

desktop

mobile

76%

24% SOURCE: issuu.com

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frequency of publication published bimonthly 6 issues per year + 2 special issues ICT - Industrial Cleaning Technologies

year of publication 15th 2024 published by Eos Mktg&Communication Srl Via Mascagni, 8

size 230 mm width x 280 mm height

20811 Cesano Maderno (MB) - Italy tel. +39 0362.503215 fax. +39 0362.1794768 www.eosmarketing.it

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COMPLETE SOLUTIONS FOR YOUR MARKETING AND COMMUNICATION STRATEGY

Founder

Graphics

Sales & Editorial Office

Editor-in-Chief

Layout Specialist

for DE, AT, CH, DK, FR, NL, BE

ALESSIA VENTURI

ELISABETTA VENTURI

NICOLE KRAUS

venturi@ipcm.it

grafico@ipcm.it

kraus@ipcm.it

Founder

Sales

Sales & Editorial Office

Editorial Director

Editorial Office

for DE, AT, CH, DK, FR, NL, BE

FRANCESCO STUCCHI

ILARIA PAOLOMELO

CLAUS GÖRLICH

stucchi@ipcm.it

paolomelo@ipcm.it

goerlich@ipcm.it

Founder

Editorial Office

CFO

Website Coordinator

MAGAZINES

Ibérica ®

an ipcm® magazine

Head of Sales

ipcm Academy Director

PAOLA GIRALDO

GABRIELE LAZZARI

giraldo@ipcm.it

redazione@ipcm.it

Head of Editorial Office

Digital Specialist

MONICA FUMAGALLI fumagalli@ipcm.it

rossi@eosmarketing.it

Junior Digital Specialist

Media Partnerships Coordinator

Copywriting

sotti@ipcm.it

EOS is the official agency for Italy, Spain, Portugal, Brazil and Argentina of

Karlsruhe, Germany

Karlsruhe, Germany

EOS is the official agency for Europe of

FEDERICA ROSSI

Administration

MATTEO SOTTI

TRADE FAIRS

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Monterrey, Mexico

EVENTS workshops | training courses | technical advice & in-house training

Logistics

Executive Digital Specialist

Database Manager

open houses | conferences | inaugurations | B2B events | webinars

Editorial Office

FEDERICO MELIDEO segreteria@ipcm.it

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JOIN my myIPCM IPCM COMMUNITY ON www.eosmarketing.it | info@eosmarketing.it via mascagni, 8 | 20811 cesano maderno (mb) | italy | tel. +39 0362.503215 | fax +39 0362.1794768