ipcm_International Paint&Coating Magazine - Media Guide 2023

The smart journal about surface treatments and finishes and the only digital magazine with a printed version

2023

MEDIA GUIDE

www.myipcm.com

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why is synonym of quality, international and authoritative information in the field of surface treatment. offers up-to-date information and exclusive content on the latest surface technologies for metals and plastics with industrial case studies, success stories, technical articles, market overviews, trade fair reports and industry news. brings the surface technology community together, providing qualified information, lead generation and networking opportunities.

is media partner of all the major trade shows and events within the field, and cooperates with international associations and organizations. has embraced the trend to integrate a printed publication with a digital communication platform. Ini doing so it has reached a perfect digital/printed balance with benefits for both readers and advertisers. is distributed globally, has one of the highest readership engagement worldwide and has an impressive social media reach of thousands of industry professionals, of which almost 20,000 are direct followers or myIpcm group members.

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editorial calendar 2023

Raw material / chemicals

Interlakokraska Moscow, RU February 28 - March 3

Powder coatings / wet paints Coil coating / e-coat Zinc lamellar coatings Painting lines, Automation, Anodising Vertical / horizontal lines for aluminium profiles Air purification / waste water treatment Advanced pre-treatment technologies

n. 79

Accessories & Consumables PVD Coatings / Sputtering / Plasma Paint Stripping Quality control

The 50th Annual International Waterborne, High-Solids and Powder Coatings Symposium* New Orleans, USA February 12-17

Global Industrie* Lyon, FR March 7-10 Oman Design & Build Week Muscat, OM March 13-15 Scandinavian Coatings Show* Copenhagen, DK March 15-16 Cosmopack Bologna, IT March 16-18 distribution of the magazine

Architect@Work London, UK March 22-23

MARCH - APRIL 2023

Surface engineering

ISSUE

ISSUE

n. 82

PVD Coatings / Sputtering / Plasma Paint Stripping Quality control Sustainability

Aluminium Two Thousand* Bologna, IT September19-23 Subcontracting Alihankinta* Tampere, FI September 26-28 SF EXPO CHINA September 2023 Paintexpo Eurasia* Istanbul, TK October 4-6

SEPTEMBER - OCTOBER 2023

JULY - AUGUST 2023

Accessories & Consumables

EMO* Hanover, DE September 18-23

n. 83

FABTECH * U.S. Chicago, USA September 13-16

American Coatings Show* Indianapolis, USA April 30 - May 2 Lamiera* Milan, IT May 10-13 Middle East Coatings Show* Cairo, EG June 19-21

EVENTS

Water treatment systems Air purification

Colour trends Pretreatment& Nanotechnologies/ Surface preparation Waterborne coatings / UV curing painting systems / low cure coatings /e-coat and zinc lamellar coatings /anodization Innovations in paint shops, automation and application equipment / Shot-peening/ coil coating powder-In Mould Coating PVD & Plasma Heavy duty and corrosion protection paint systems

Case-histories Review of events&exhibitions

AluExpo* Istanbul, TR October 12-14

Colour and quality control Weathering

EVENTS Win Eurasia Istanbul, TR June 7-10

Sustainability

TOPICS

Application equipment / IR-UV curing / Paint stripping

TOPICS Special section on Aluminium, steel, plastics & new materials / components, fasteners & wheels / AUTOMOTIVE & TRANSPORTATION

Water & air treatment Quality control & weathering

Special section on Innovations in Industrial painting&coating technologies, surface treatments & finishes for Aluminium, Plastics, Composites, Glass and MDF / ARCHITECTURE&DESIGN Aluminium, pretreatment technologies / Nanotechnologies / Special effects finishes/ Coil coating / Smart coatings / anodic oxidation / Sublimation

ISSUE

HannoverMesse* Hanover, DE April 17-21

Vertical / horizontal lines for aluminium profiles / Anodising

Quality control technology

Special issue FABTECH USA

Air purification / waste water treatment

Powder coatings / wet paints / zinc-lamellar technology / coil coating / e-coat

Architect@Work Bordeaux, FR March 30-31

EVENTS

Painting lines, Automation, Anodising

Hardware & softwares for paint & coating formulation and production Sustainable technologies

Mixing&Application equipment Accessories & Consumables

TOPICS

Powder coatings / wet paints Coil coating / e-coat Zinc lamellar coatings

Zinc-lamellar coatings / e-coat

Metef* Bologna, IT March 29-31

distribution of the magazine

Surface engineering and preparation

Pigments & resins, additives, chemicals, powder coatings / liquid paints / New formulation and technologies /

Advanced pretreatment technologies / Nanotechnologies

Salone del Mobile Milan, IT April 18–23

Raw material / chemicals

EVENTS European Coatings Show* Nuremberg, DE March 28-30

Expo-Surface* Kielce, PL March 28-31

BAU Münich, DE April 17-22

ISSUE

TOPICS Special section on Raw materials, Pigments, Additives, Paints&Coating technologies / PAINTS&COATINGS Special issue ECS 2023

n. 81

EVENTS Powder Coating Week* Orlando, USA February 7-8

FAKUMA* Friederichshafen, DE October 17-21 Architect@Work Stuttgart, DE October 25-26 Big 5 Dubai Dubai, UAE, December 2023 distribution of the magazine

Architect@Work Düsseldorf, DE December 6-7

ISSUE

Automechanika Istanbul Istanbul, TR June 8-11 Automotive Testing Expo Stuttgart, DE June 13-15 Surface&Coatings* Bangkok, TH June 21-24 iVT EXPO Cologne, DE June 28-29 Surcar Cannes, FR June 29-30 Chemistry&Automotive* Warsaw, PL September 6-7 Global Automotive Components* Stuttgart, DE November 8-10

TOPICS

EVENTS

Special section on Innovations in Industrial painting&coating technologies, surface treatments & finishes for Off- Road & commercial vehicles/AGRICULTURAL CONSTRUCTION EQUIPMENT

Euroguss Nuremberg, DE January 16-18, 2024 Fiera Agricola Verona, IT January 31 – February 3, 2024

Pretreatment& Nanotechnologies Surface preparation Waterborne coatings / UV curing painting systems / innovations in paint shops & automation / powder coatings / monolayer and direct-to-metal painting system / zinc lamellar & e-coat Heavy duty and corrosion protection paint systems

Sustainability

Application technologies Waste water treatment Quality control Sustainability

Review of events&exhibition

Review of events&exhibition

n. 84

TOPICS Special section on Innovations in Industrial painting&coating technologies, surface treatments & finishes for aluminium, plastics, composites, glass and MDF / ARCHITECTURE&DESIGN

n. 80

JANUARY - FEBRUARY 2023

ISSUE

MAY - JUNE 2023

* ipcm® is media partner with own booth or press corner

NOVEMBER - DECEMBER 2023

The present calendar offers a general indication for your advanced planning.

For further information please write to info@ipcm.it. Events date can change last minutes.

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circulation A global readership, a unique content, one of the highest reader engagement within the field print run: 6,000 copies per issue

yearly circulation: 36,000 copies

digital circulation: 5,900 ± 5%

impressions: 16,808 (September 2021- September 2022 - SOURCE: issuu.com)

social media reach: thousands of industry professionals via Linkedin, Instagram, Facebook, of which almost 20,000 are direct contacts (followers/members).

SECTOR READERSHIP furniture - 10% (metal, MDF, garden, office, contract, urban, sport)

DIGITAL READERS BY COUNTRY

1. Italy

workshops & custom coaters - 8% (powder, liquid, anodising, plastics, KTL) automotive, transportation, ACE & off road - 15%

2. Germany 3. United States 4. United Kingdom

household appliances, HVAC, electronics - 5% metal working, carpentry, foundry, machine&tools - 12%

5. Spain 6. France 7. Netherlands

coatings industry - 24%

8. India 9. Poland

architectural building - 20% (profiles, frames, roofing, panels, coil coating, façade, architects, designers)

10. Sweden

top ten

packaging & plastics - 5%

SOURCE: issuu.com

others - 1% (jewellery gifts, glasses, medical devices, labs & universities)

The social media strategy of ipcm® is one of the strongest within the sector.

Our Website, LinkedIn Page, LinkedIn groups, Facebook and Instagram are updated daily, both with sector news and case studies resulting in one of the highest reader engagement worldwide.

GEOGRAPHICAL BREAKDOWN - PRINTED CIRCULATION Italy

20%

UK / Ireland

6%

DACH Region

23%

MEA Region

6%

East Europe (HU, SK, RO, PL, LT, EE, BG, CZ, HR, RU, BY)

17%

Benelux (BE, NL, LUX)

3%

France

4%

Scandinavia

9%

Other (Far East, USA, Canada, Australia)

12%

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content & target If you need to get the word out about your new product no one is better placed to help you than

.

VOLUME ANALYSIS: editorial content 67%, of which over 40% is exclusive - advertising 33%

One of our winning factors is our unique and exclusive editorial content: This section features the articles we create by traveling worldwide to showcase innovations and technological advances.

focus on technology

analysis

brand new

highlight of the month

innovations

success stories

sustainability

art within surfaces

the marketing corner

specialized training

zoom on events

?

raw materials

market close up

how it’s coated

TARGET READERS

purchase managers

technical & production managers

quality managers

READING DEVICES

R&D managers

desktop

mobile

83%

17% SOURCE: issuu.com

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advertising rates 2023 1st COVERPAGE (front cover)

€ 5,874.00

2nd COVERPAGE (inside front cover)

€ 4,100.00

1st RIGHT HAND (page 3)

€ 4,200.00

4th COVERPAGE (back cover)

€ 5,211.00

INSERT (double page - heavy paper)

€ 5,874.00

subscription rates 2023

GRAPHIC DESIGN RATES (available upon request) FULL PAGE

PRINT + DIGITAL: 6 issues + 2 supplements

€ 1,000.00

EMEA: € 110.00

1/2 PAGE

€ 600.00

(postage included)

1/4 PAGE

€ 400.00

REST OF THE WORLD : € 350.00 (fast airmail shipping included)

PROGRESSIVE DISCOUNT

1 TIME

2 TIMES

3 TIMES

4 TIMES

5 TIMES

6 TIMES

2nd right hand (page 5)

€ 4,099.00

€ 3.656,00

€ 3.548,00

€ 3.457,00

€ 3.357,00

€ 3.258,00

page opposite to the Editor’s Letter

€ 4.099,00

€ 3.656,00

€ 3.548,00

€ 3.457,00

€ 3.357,00

€ 3.258,00

page opposite to the contents

€ 4.099,00

€ 3.656,00

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€ 3.357,00

€ 3.258,00

3rd coverpage (inside back cover)

€ 4.099,00

€ 3.656,00

€ 3.548,00

€ 3.457,00

€ 3.357,00

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internal full page

€ 3.263,00

€ 2.925,00

€ 2.847,00

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1/2 page

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1/4 page

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€ 931,00

€ 898,00

€ 875,00

€ 842,00

double page

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€ 4.565,00

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double 1/2 page

€ 3.590,00

€ 3.214,00

€ 3.136,00

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€ 2.770,00

double 1/4 page

€ 2.126,00

€ 1.905,00

€ 1.861,00

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€ 1.751,00

€ 1.662,00

all rates are valid up to 31.12.2023

to subscribe please visit www.myipcm.com (click on ‘magazines’ in the main menu, then on ‘subscribe’ and fill in the form) payments can be made online with PayPal or by bank transfer to the following account: Eos Mktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT ICRAITRRCAR

frequency of publication published bimonthly 6 issues per year + 2 special issues ICT - Industrial Cleaning Technologies

year of publication 14th 2023 published by Eos Mktg&Communication Srl Via Mascagni, 8

size 230 mm width x 280 mm height

20811 Cesano Maderno (MB) - Italy tel. +39 0362.503215 fax. +39 0362.1794768 www.eosmarketing.it

website www.myipcm.com

info@eosmarketing.it 6

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DEADLINES

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ISSUE

EDITORIALS

PRINTING MATERIAL

DATE OF PUBLICATION

79/2023 - Jan/Feb

22.12.2022

17.01.2023

23.01.2023

80/2023 - Mar/Apr

24.02.2023

10.03.2023

17.03.2023

81/2023 - May/Jun

24.04.2023

15.05.2023

29.05.2023

82/2023 - Jul/Aug

26.06.2023

14.07.2023

24.07.2023

83/2023 - Sep/Oct

28.08.2023

15.09.2023

25.09.2023

84/2023 - Nov/Dec

27.10.2023

17.11.2023

27.11.2023

DOUBLE 1/4 PAGE: only vertical

LOOSE INSERT: bleed area: 476x296 mm

safe area: 49.5x264 mm bleed area: 73.5x296 mm

98x130 mm

single and multiple inserts accepted on request

safe area:214x264 mm

safe area:214x264 mm

1/4 PAGE SQUARE

460x280 mm + 8 mm leeway per side

DOUBLE PAGE

safe area: 214x62 mm bleed area: 246x86 mm

only vertical

57.5x280 mm + 8 mm leeway per side

bleed area: 131x296 mm

DOUBLE 1/2 PAGE:

1/4 PAGE VERTICAL

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230x70 mm + 8 mm leeway per side

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safe area: 214x264 mm bleed area: 246x296 mm

1/4 PAGE HORIZONTAL

safe area: 214x264 mm bleed area: 246x296 mm

230x280 mm + 8 mm leeway per side

SINGLE PAGE

54.5 mm

115x280 mm + 8 mm leeway per side

230x280 mm + 8 mm leeway per side 230x140 mm + 8 mm leeway per side

10 mm

1/2 PAGE VERTICAL

COVER 1/2 PAGE HORIZONTAL

advertising formats & deadlines

print area: 98x130 mm

Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field.

Advertising that resembles editorial material will be labeled “advertisement” in small print.

Advertisers are rate protected for the duration of their contract.

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COMPLETE SOLUTIONS FOR YOUR MARKETING AND COMMUNICATION STRATEGY

Founder

Graphics

Sales & Editorial Office

Editor-in-Chief

Layout Specialist

for DE, AT, CH, DK, FR, NL, BE

ALESSIA VENTURI

ELISABETTA VENTURI

NICOLE KRAUS

venturi@ipcm.it

grafico@ipcm.it

kraus@ipcm.it

Founder

Sales

Sales & Editorial Office

Editorial Director

Editorial Office

for DE, AT, CH, DK, FR, NL, BE

FRANCESCO STUCCHI

ILARIA PAOLOMELO

CLAUS GÖRLICH

stucchi@ipcm.it

paolomelo@ipcm.it

goerlich@ipcm.it

Founder

Social Media

CFO

Editorial Office

Sales & Editorial Office

MAGAZINES

Ibérica ®

an ipcm® magazine

Head of Sales

for DE, AT, CH, DK, FR, NL, BE

ipcm Academy Director

PAOLA GIRALDO

GABRIELE LAZZARI

giraldo@ipcm.it

redazione@ipcm.it

Head of Editorial Office

Secretariat Data Entry Web Marketing Assistant

MONICA FUMAGALLI

FEDERICA BARISON

fumagalli@ipcm.it

segreteria@ipcm.it

TRADE FAIRS EOS is the official agency for Italy, Spain and Portugal of

SVEN KRAUS sven.kraus@ipcm.it

Karlsruhe, Germany

Karlsruhe, Germany

EOS is the official agency for Europe of

Mexico City, Mexico

Administration Media Partnerships Coordinator

MATTEO SOTTI sotti@ipcm.it

EVENTS workshops | training courses | technical advice & in-house training

Digital Marketing Specialist Editorial Office

open houses | conferences | inaugurations | B2B events | webinars

BARBARA PENNATI pennati@ipcm.it

JOIN my myIPCM IPCM COMMUNITY ON www.eosmarketing.it | info@eosmarketing.it via mascagni, 8 | 20811 cesano maderno (mb) | italy | tel. +39 0362.503215 | fax +39 0362.1794768