ipcm_International Paint&Coating Magazine - Media Guide 2019

2019 The only truly international surface treatments magazine

MEDIA GUIDE

www.myipcm.com

why

WHAT WE HAVE DONE

IN 10 YEARS 180 active customers

ipcm

is the only truly international magazine for painting, coating, and surface treatments technologies. ®

506 trade fair media partnerships

ipcm

provides the answers to the most common questions about surface technologies, with up-to-date information on the latest products and technologies, industrial case studies, market overviews, trade fair reports and industry news. ®

350 content exclusive case studies written

50,387 average monthly website visits

ipcm

brings the surface technology community together, providing qualified information, lead generation and networking opportunities. ®

1,135,203 average page visits per month

ipcm

is media partner of all the major trade shows and events within the field, and cooperates with international associations and organizations. ®

ipcm

is distributed globally, has the highest readership engagement of any sector magazine and has an impressive social media reach of around 150,000 industry professionals. ®

ipcm

has sister magazines dedicated to the Spanish and Portuguese speaking markets, ipcm _Ibérica is distributed in Spain and Portugal and ipcm _LatinoAmérica is distributed throughout Central and South America. ®

®

®

ipcm

is an English language magazine but we have not forgotten our Italian roots as we have an italian version that is distributed throughout Italy. ®

editorial calendar 2019

* ipcm® is media partner with own booth or press corner

n. 58

JULY - AUGUST 2019

ISSUE

Reviews of events&exhibitions

Special issue ICT_Industrial Cleaning Technologies

Industrie* Lion, FR March 05-08 MecSpe Parma, ITMarch 28-30 Hannover Messe Hannover, DE April 1-5 Lamiera* Milan, IT May 15-18

TOPICS

EVENTS

Includes the Special on plastics, MDF, glass and other thermosensitive materials

Vitrum Milan, IT October 1-4

Waterborne coatings, UV curing painting systems, application equipment, powder coatings, low cure systems, powder-in mould coating Surface preparation - PVD Coatings, plasma technology Water & air treatment Quality control & weathering Case-histories Sustainability Review of events&exhibitions

Aluminium, steel and plastic pre-treatment technologies, nanotechnologies, special effects finishes, coil coating, smart coatings, anodic oxidation, sublimation, soft touch, powder-in-mould coating Application equipment IR-UV curing, paint stripping Colour&quality control Weathering

ISSUE

Salone del Mobile Milan, IT April 9-14 Made in Steel* Milan, IT May 14-16 Lamiera* Milan, IT May 15-18 Packaging Première Milan, IT May 28-30

Case-histories Sustainability Review of events&exhibition

TOPICS

EVENTS

Includes the Special on automotive&transportation, aluminium, steel, plastics&new materials components, fasteners&wheels

AEE Automotive Engineering Expo* Nuremberg, DE June 4-5

Colour trends Pre-treatment&nanotechnologies Surface preparation

N. 57

FEBRUARY 2019

n. 55

Case-histories

EVENTS Aluminium 2000* Treviso, IT April 9-13

Waterborne coatings, UV curing painting systems, low cure coatings, e-coat and zinc-lamellar coatings, anodization Innovations in paint shops, automation & application equipment shot-peening, coil coating

GIFA* Düsseldorf, DE June 25-29 Surcar* Cannes, FR June 27-28 Expo Ferroviaria* Milan, IT October 1-3 EICMA Milan, IT November 5-10

Powder-In Mould coating, PVD & Plasma Heavy duty&corrosion protection systems Water & air treatment Quality control & weathering Case-histories Sustainability Review of events&exhibitions

Insert ICT_Industrial Cleaning Technologies

ISSUE

TOPICS

EVENTS

Includes the Special on aluminium for metal architecture and industrial design

Batimat* Paris, FR November 4-8

Aluminium, pre-treatment technologies, nanotechnologies, special effects finishes, coil coating, smart coatings, anodic oxidation, sublimation

Bautec* Berlin, DE February 18-21, 2020

Application equipment, IR-UV curing Paint stripping Colour and quality control Weathering Water treatment systems Air purification Case-histories Sustainability Review of events&exhibition

Special issue ICT_Industrial Cleaning Technologies

Deburring Expo* Karlsruhe, DE October, 8-10 Parts2Clean* Stuttgart, DE October, 22-24

ISSUE

NOVEMBER - DECEMBER 2019

PVD coatings, plasma technologies

TOPICS Includes the Special on steel, aluminium&plastic finishing for architecture&design, furniture&furnishing, home appliances

N. 60

Sustainable technologies

MARCH - APRIL 2019

Advanced pre-treatment technologies, application equipment

n. 56

Pigments & resins, additives, chemicals, powder coatings, liquid paints, new formulation and technologies, zinc-lamellar coatings, e-coat

ISSUE

SEPTEMBER - OCTOBER 2019

EVENTS Middle East Coatings Show* Dubai, UAE February 26-28 Pakistan Coating Show* Lahore, PK February 28-March 01 Made Expo* Milan, IT March 13-16 Cosmopack* Bologna, IT March 14-17 European Coatings Show* Nuremberg, DE March 19-21 Fastener Fair* Stuttgart, DE March 19-21 Scandinavian Coating* Copenaghen, DK March 20-21

n. 59

TOPICS Includes the Special on raw materials, pigments, additives, paint&coating technologies

OCTOBER 2019

JANUARY - FEBRUARY 2019

ISSUE

MAY - JUNE 2019

The present calendar offers a general indication for your advanced planning.

For further information please write to info@ipcm.it

EMO* Hannover, DE September 16-21

TOPICS

EVENTS

Includes the Special on ACE & off road industries, construction machinery, commercial vehicles

Agritechnica* Hannover, DE November 10-16

Pre-treatment & Nanotechnologies Surface preparation Waterborne coatings, UV curing painting systems, innovations in paint shops & automation, powder coatings, monolayer and direct-to-metal painting system, zinc lamellar & e-coat Heavy duty & corrosion protection systems Application technologies Waste water treatment Quality control Case-histories Sustainability Review of events&exhibitions

Insert ICT_Industrial Cleaning Technologies

circulation A global readership with the highest reader engagement within the sector (figures from October 2017 to September 2018)

print run: 6,000 copies per issue yearly circulation: 36,000 copies digital circulation: 9,500 contacts per issue via newsletter - 800,000 page reads per issue (average) social media reach: 150,000 industry professionals via Linkedin, Instagram, Facebook SECTOR READERSHIP furniture - 10% (metal, MDF, garden, office, contract, urban, sport)

DIGITAL READERS BY COUNTRY

1. United States

workshops & custom coaters - 15% (powder, liquid, anodic oxidation, shot blasting)

2. Italy 3. Germany 4. United Kingdom

metal working, carpentry, foundry, machine&tools - 16%

automotive, transportation, ACE & off road - 18%

5. China 6. France

architecture & design - 5%

household appliances, HVAC, electronics - 5% coating & painting technology - 11%

architectural building - 14% (profiles, frames, roofing, panels, coil coating, façade)

packaging & plastics - 5%

7. Brazil 8. Canada 9. Netherlands 10. Spain

SOURCE: issuu.com

others - 1% (jewellery gifts, glasses, medical devices, labs & universities)

The social strategy of ipcmÂŽ is without doubt the strongest within the sector, reaching almost 200,000 contacts daily. Our internet/LinkedIn Page/LinkedIn groups/Facebook/Instagram are all updated several times a day, both with sector news and case studies resulting in the highest reader engagement worldwide and double digit growth every year.

top ten

GEOGRAPHICAL BREAKDOWN PRINTED CIRCULATION Italy

18%

UK / Ireland

8%

Germany, Austria, Switzerland

22%

MEA Region

6%

East Europe (HU, SK, RO, PL, LT, EE, BG, CZ, HR, RU, BY)

17%

Benelux (BE, NL, LUX)

6%

France

5%

Scandinavia

8%

Other (Far East, USA, Canada, Australia)

10%

content & target If you need to get the word out about your new product no one is better placed to help you than

ipcm . ÂŽ

VOLUME ANALYSIS: editorial content 75% - advertising 25%

analysis

brand new

focus on technology

highlight of the month

innovations

success stories

sustainability

5%

35%

40%

5%

10%

5%

new section for 2019

one of our winning factors is our unique and exclusive editorial content: we travel worldwide on request of our partners to create articles that showcase their technology or services

PLATFORM READERSHIP BREAKDOWN

TARGET READERS

purchase & sales managers

technical & plant managers

quality manager

R&D manager

desktop

tablet

mobile

79%

4%

17% SOURCE: issuu.com

advertising rates 2019 1st COVERPAGE (front cover)

€ 5,300.00

2nd COVERPAGE (inside front cover)

€ 3,000.00

1st RIGHT HAND (page 3)

€ 3,500.00

4th COVERPAGE (back cover)

€ 4,700.00

INSERT (double page - heavy paper)

€ 5,300.00

subscription rates 2019

GRAPHIC DESIGN RATES (available upon request) FULL PAGE

PRINT + DIGITAL: 6 issues + 2 supplements

€ 1,000.00

EMEA: € 90.00

1/2 PAGE

€ 600.00

(postage included)

1/4 PAGE

€ 400.00

REST OF THE WORLD : € 300.00 (fast airmail shipping included)

PROGRESSIVE DISCOUNT

1 TIME

2 TIMES

3 TIMES

4 TIMES

5 TIMES

6 TIMES

2nd right hand (page 5)

€ 3,700.00

€ 3,300.00

€ 3,200.00

€ 3,100.00

€ 3,000.00

€ 2,900.00

page opposite to the Editor’s Letter

€ 3,700.00

€ 3,300.00

€ 3,200.00

€ 3,100.00

€ 3,000.00

€ 2,900.00

page opposite to the contents

€ 3,700.00

€ 3,300.00

€ 3,200.00

€ 3,100.00

€ 3,000.00

€ 2,900.00

3rd coverpage (inside back cover)

€ 3,700.00

€ 3,300.00

€ 3,200.00

€ 3,100.00

€ 3,000.00

€ 2,900.00

internal full page

€ 2,940.00

€ 2,640.00

€ 2,570.00

€ 2,530.00

€ 2,500.00

€ 2,350.00

1/2 page

€ 1,760.00

€ 1,590.00

€ 1,540.00

€ 1,500.00

€ 1,450.00

€ 1,400.00

1/4 page

€ 960.00

€ 860.00

€ 840.00

€ 810.00

€ 790.00

€ 760.00

double page

€ 4,710.00

€ 4,240.00

€ 4,120.00

€ 4,000.00

€ 3,880.00

€ 3,750.00

double 1/2 page

€ 3,240.00

€ 2,900.00

€ 2,830.00

€ 2,780.00

€ 2,750.00

€ 2,500.00

double 1/4 page

€ 1,920.00

€ 1,720.00

€ 1,680.00

€ 1,620.00

€ 1,580.00

€ 1,500.00

all rates are valid up to 31.12.2019

to subscribe please visit www.myipcm.com (click on ‘magazines’ in the main menu, then on ‘subscriptions’ and fill in the form) payments can be made online with PayPal or by bank transfer to the following account: Eos Mktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT CRCBIT22

frequency of publication published bimonthly

eos eos

6 issues per year + 2 special issues ICT - Industrial Cleaning Technologies

MKTG & COMMUNICATION MKTG & COMMUNICATION

year of publication 10th 2019

published by Eos Mktg&Communication Srl Via Mascagni, 8

size 230 mm width x 280 mm height

20811 Cesano Maderno (MB) - Italy tel. +39 0362.503215 fax. +39 0362.1794768 www.eosmarketing.it info@eosmarketing.it

website www.myipcm.com

- crop marks must be included in the graphic file - elements that must not be cut off must be placed in the safe area far enough away from the edge (min 8 mm) - file format must be 300 dpi Adobe PDFs, all photos and fonts embedded, CMYK for 4C or 2C

DEADLINES

- no word processor program files accepted

ISSUE

EDITORIALS

PRINTING MATERIAL

DATE OF PUBLICATION

55/2019 - jan/feb

14.12.2018

11.01.2019

25.01.2019

56/2019 - mar/apr

08.02.2019

08.03.2019

25.03.2019

57/2019 - may/jun

12.04.2019

10.05.2019

24.05.2019

58/2019 - jul/aug

14.06.2019

05.07.2019

26.07.2019

59/2019 - sep/oct

02.08.2019

06.09.2019

25.09.2019

60/2019 - nov/dec

18.10.2019

08.11.2019

26.11.2019

DOUBLE 1/4 PAGE: only vertical

LOOSE INSERT: bleed area: 476x296 mm

safe area: 49.5x264 mm bleed area: 73.5x296 mm

115x140 mm + 8 mm leeway per side

single and multiple inserts accepted on request

safe area:214x264 mm

safe area:214x264 mm

1/4 PAGE SQUARE

460x280 mm + 8 mm leeway per side

DOUBLE PAGE

safe area: 214x62 mm bleed area: 246x86 mm

only vertical

57.5x280 mm + 8 mm leeway per side

bleed area: 131x296 mm

DOUBLE 1/2 PAGE:

1/4 PAGE VERTICAL

safe area: 103x264 mm

230x70 mm + 8 mm leeway per side

safe area: 214x132 mm bleed area: 246x156 mm

safe area: 214x264 mm bleed area: 246x296 mm

1/4 PAGE HORIZONTAL

safe area: 214x264 mm bleed area: 246x296 mm

230x280 mm + 8 mm leeway per side

SINGLE PAGE

54.5 mm

115x280 mm + 8 mm leeway per side

230x280 mm + 8 mm leeway per side 230x140 mm + 8 mm leeway per side

10 mm

1/2 PAGE VERTICAL

COVER 1/2 PAGE HORIZONTAL

advertising formats & deadlines

safe area: 103x132 mm bleed area: 131x156 mm

Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field.

Advertising that resembles editorial material will be labeled “advertisement” in small print.

Advertisers are rate protected for the duration of their contract.

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Founder Partner Editor-in-Chief

Founder Partner Editorial Director Head of Sales

Founder Partner CFO, Head of Training and Events

Head of Editorial Office

Trade Fairs Web Sales Administration

ALESSIA VENTURI

FRANCESCO STUCCHI

PAOLA GIRALDO

MONICA FUMAGALLI

MATTEO SOTTI

venturi@ipcm.it

stucchi@ipcm.it

giraldo@ipcm.it

fumagalli@ipcm.it

sotti@ipcm.it

Web & Social Media Content Manager, Editorial Office, Web Sales

Graphics Editorial Office

Editorial Office Social Media Newsletter

Sales Social Media Web Development

BARBARA PENNATI

ELISABETTA VENTURI

ILARIA PAOLOMELO

JONATHAN LOWE

pennati@ipcm.it

grafico@ipcm.it

paolomelo@ipcm.it

lowe@ipcm.it

Sales & Editorial Office for DE, AT, CH, DK, FR, NL, BE

NICOLE KRAUS CLAUS GÖRLICH kraus@ipcm.it goerlich@ipcm.it

EOS MKTG&COMMUNICATION SRL via mascagni, 8 | 20811 cesano maderno (mb) | italy | www.eosmarketing.it | info@eosmarketing.it | tel. +39 0362.503215 | fax +39 0362.1794768