ICT_Industrial Cleaning Technologies - Media kit 2021

The supplement to

ipcm dedicated to surface cleaning and preparation, ÂŽ

technical cleanliness, mechanical and vibratory finishing.

2021 MEDIA GUIDE

www.myipcm.com

1

why

WHAT WE HAVE DONE IN

OVER 10 YEARS 200 active customers

ICT is the supplement to ipcm dedicated to a high-value added sector 速

637 trade fair media partnerships

within the surface treatments world: industrial cleaning, metal polishing, deburring, super-finishing, shot-peening, vibration finishing, plasma cleaning, snow jet cleaning, CO2 cleaning, dry ice cleaning and much more.

520 exclusive case studies written

ICT provides information with exclusive technical case-studies regarding

37,946 average monthly website visits

the application of new technologies along with technical articles covering all aspects of industrial parts cleaning, cleanliness inspection, industry news and market overviews.

380,770 average page impressions per month

ICT is published twice a year as a supplement to ipcm and twice a year 速

as an insert within

ipcm , taking advantage of the existing synergies between 速

the cleaning industry and the painting and coating industry.

ICT is media partner of all the major trade shows and events within the field, and cooperates with international associations and organizations.

ICT is distributed across Europe. Thanks to the synergy with ipcm , it has one of highest 速

readership engagement of any sector magazine and has an impressive social media reach of thousands of industry professionals, of which more than 18,000 are direct contacts.

2

editorial calendar 2021

The present calendar offers a general indication for your advanced planning.

For further information please write to info@ipcm.it * ICT is media partner with own booth or press corner

Superfinishing Mechanical finishing Vibrofinishing

EVENTS

Global Industrie/ Midest* Lyon, FR March 16-19

Focus on cleaning and surface preparation technologies for automotive and transportation components

Surfex* Coventry, UK, June 8-9

Hannover Messe* Hanover, DE April 12-16

Aqueous cleaning, solvent cleaning, vacuum cleaning

MecSpe Bologna, IT June 10-12

IVT Koeln, DE June 29-30

Environmental issues Regulations Cleanliness inspections

MAY - JUNE 2021

Wet cleaning

TOPICS

ÂŽ

Focus on cleaning and deburring technologies for the metalworking industry

ISSUE

insert in ipcm n. 69

EVENTS

Reviews of events&exhibitions

TOPICS

EVENTS

Focus on new technologies and advances on parts deburring, rounding , polishing, grinding, vibro-finishing and cleaning

EMO Milano* Milan, IT October 4-9

Industrial cleaning Deburring Shot-blasting Mechanical finishing Polishing Abrasive & tools Environmental issues International regulations Cleanliness inspections

parts2clean* Stuttgart, DE October 5-7 Deburring Expo* Karlsruhe, DE October 12-14 Fastener Fair Italy* Milan, IT November 10-11

ISSUE NOVEMBER - DECEMBER 2021

n. 20

OCTOBER 2021

ISSUE

TOPICS

insert in ipcmÂŽ n. 72

n. 19

FEBRUARY 2021

ISSUE

Vibratory finishing CO2 and plasma jet cleaning Shot-blasting Shot-peening Superfinishing Environmental issues Regulations Cleanliness inspections

Surface&Coatings Bangkok, TH June 23-26 SurFin* Detroit, USA July, 13-15

Reviews of events&exhibitions

Metalexpo* Paris, FR September 21-24

TOPICS

EVENTS

Focus on deburring, cleaning and surface preparation of components for the ACE & Off Road industries, construction machinery, commercial vehicles

Agritechnica Hanover, DE November 14-20

Acqueous cleaning, solvent cleaning, vacuum cleaning Vibratory finishing, Mass metal finishing CO2 cleaning, shot-blasting Cleanliness inspections Environmental issues, regulations

PaintExpo Eurasia* Istanbul, TR November 25-27 Euroguss Nuremberg, DE January 18-20, 2022 Bauma Munich, DE April 4-10, 2022

Reviews of events&exhibitions

3

circulation A global readership with the highest reader engagement within the sector (figures from October 2019 to September 2020) print run: 3,000 for the February and October supplements - 6,000 copies for the two inserts in ipcm

ÂŽ

digital circulation: 2,000 Âą 5%

social media reach: thousands of industry professionals via Linkedin, Instagram, Facebook, of which more than 18,000 are direct contacts (followers/members).

SECTOR READERSHIP

pneumatic, hydraulics and oleodynamics industry - 15%

workshops - 5% (cleaning, polishing, mass finishing)

clocks and jewellery industry - 2%

automotive - 30% (OEMs, Tier 1 and Tier 2, components manufacturers)

electronic & electrotechnic industry - 8%

DIGITAL READERS BY COUNTRY

1. Italy 2. Germany

others - 5% (repair & maintenance, job coaters, food&packaging)

mechanics - 20% (metal working, metal shops, mechanical manufacturing, turning, milling, high precision machining)

3. Spain 4. United States 5. United Kingdom 6. Netherlands 7. Turkey 8. India

metal furniture and furnishing, fittings, faucets, handles - 8%

9. Portugal 10. France

top ten

medical devices and optic industry - 7%

SOURCE: issuu.com

GEOGRAPHICAL BREAKDOWN PRINTED CIRCULATION The social media strategy of ICT is one of the strongest within the sector.

Our Website, LinkedIn Page, LinkedIn groups, Facebook and Instagram are updated daily, both with sector news and case studies resulting in one of the highest reader engagement worldwide.

Italy

20%

UK / Ireland

6%

DACH Region

23%

MEA Region

6%

East Europe (HU, SK, RO, PL, LT, EE, BG, CZ, HR, RU, BY)

17%

Benelux (BE, NL, LUX)

3%

France

4%

Scandinavia

9%

Other (Far East, USA, Canada, Australia)

12%

4

content & target If you need to get the word out about your new product no one is better placed to help you than

ICT

VOLUME ANALYSIS: editorial content 80.6% - advertising 19.4%

industry news

case study

highlight of the month

technology overview

sustainability

zoom on events

35%

30%

5%

20%

4%

6%

one of our winning factors is our unique and exclusive editorial content: we travel worldwide on request of our partners to create articles that showcase their technology or services

TARGET READERS

purchase & sales managers

technical & plant managers

quality manager

PLATFORM READERSHIP BREAKDOWN

R&D manager

desktop

tablet

mobile

81%

17%

2% SOURCE: issuu.com

5

advertising rates 2021 subscription rates 2021

PROGRESSIVE DISCOUNT

1st coverpage (front cover)

1 TIME

2 TIMES

3 TIMES

4 TIMES

€ 5,310.00

€ 4,770.00

€ 4,340.00

€ 4,280.00

The subscription to ICT is included in ipcm® subscription

PRINT + DIGITAL: 6 issues + 2 supplements

2nd coverpage (inside front cover)

€ 3,340.00

€ 3,000.00

€ 2,760.00

€ 2,670.00

1st right hand (page 3)

€ 3,340.00

€ 3,000.00

€ 2,760.00

€ 2,670.00

3rd coverpage (inside back cover)

€ 3,340.00

€ 3,000.00

€ 2,760.00

€ 2,670.00

4th coverpage (back cover)

€ 4,680.00

€ 4,250.00

€ 3,860.00

€ 3,740.00

insert (double page - heavy paper)

€ 5,310.00

€ 4,770.00

€ 4,340.00

€ 4,280.00

page opposite to the Editor’s Letter

€ 3,340.00

€ 3,000.00

€ 2,760.00

€ 2,670.00

page opposite to the contents

€ 3,340.00

€ 3,000.00

€ 2,760.00

€ 2,670.00

internal full page

€ 2,680.00

€ 2,400.00

€ 2,300.00

€ 2,140.00

1/2 page

€ 1,600.00

€ 1,440.00

€ 1,320.00

€ 1,280.00

1/4 page

€ 870.00

€ 780.00

€ 720.00

€ 690.00

double page

€ 4,280.00

€ 3,850.00

€ 3,530.00

€ 3,420.00

double 1/2 page

€ 2,940.00

€ 2,640.00

€ 2,530.00

€ 2,350.00

double 1/4 page

€ 1,760.00

€ 1,580.00

€ 1,460.00

€ 1,400.00

EMEA: € 100.00 (postage included) REST OF THE WORLD : € 300.00 (fast airmail shipping included) to subscribe please visit www.myipcm.com (click on ‘magazines’ in the main menu, then on ‘subscriptions’ and fill in the form) payments can be made online with PayPal or by bank transfer to the following account: Eos Mktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT CRCBIT22

GRAPHIC DESIGN RATES (available upon request) FULL PAGE 1/4 PAGE

€ 1,000.00

1/2 PAGE

€ 600.00

€ 400.00

all rates are valid up to 31.12.2021

frequency of publication published twice a year as a supplement and twice a year as an insert of ipcm®

year of publication 11th 2021 published by Eos Mktg&Communication Srl Via Mascagni, 8 20811 Cesano Maderno (MB) - Italy tel. +39 0362.503215 fax. +39 0362.1794768 www.eosmarketing.it

size 230 mm width x 280 mm height

website www.myipcm.com

info@eosmarketing.it 6

- crop marks must be included in the graphic file - elements that must not be cut off must be placed in the safe area far enough away from the edge (min 8 mm) - file format must be 300 dpi Adobe PDFs, all photos and fonts embedded, CMYK for 4C or 2C

DEADLINES

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ISSUE

EDITORIALS

PRINTING MATERIAL

DATE OF PUBLICATION

February 2021

05.02.2021

12.02.2021

25.02.2021

May 2021

26.04.2021

06.05.2021

25.05.2021

October 2021

10.09.2021

17.09.2021

01.10.2021

November 2021

22.10.2021

05.11.2021

12.11.2021

DOUBLE 1/4 PAGE: only vertical

LOOSE INSERT: bleed area: 476x296 mm

safe area: 49.5x264 mm bleed area: 73.5x296 mm

98x130 mm

single and multiple inserts accepted on request

safe area:214x264 mm

safe area:214x264 mm

1/4 PAGE SQUARE

460x280 mm + 8 mm leeway per side

DOUBLE PAGE

safe area: 214x62 mm bleed area: 246x86 mm

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57.5x280 mm + 8 mm leeway per side

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DOUBLE 1/2 PAGE:

1/4 PAGE VERTICAL

safe area: 103x264 mm

230x70 mm + 8 mm leeway per side

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safe area: 214x264 mm bleed area: 246x296 mm

1/4 PAGE HORIZONTAL

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230x280 mm + 8 mm leeway per side

SINGLE PAGE

54.5 mm

115x280 mm + 8 mm leeway per side

230x280 mm + 8 mm leeway per side 230x140 mm + 8 mm leeway per side

10 mm

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advertising formats & deadlines

print area: 98x130 mm

Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field.

Advertising that resembles editorial material will be labeled “advertisement” in small print.

Advertisers are rate protected for the duration of their contract.

7

COMPLETE SOLUTIONS FOR YOUR MARKETING AND COMMUNICATION STRATEGY

Founder Partner

Graphics

Editor-in-Chief

Layout Specialist

MAGAZINES

Editorial Office

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ELISABETTA VENTURI

venturi@ipcm.it

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Founder Partner

Editorial Office

Editorial Director

Social Media

Head of Sales

Newsletter

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ILARIA PAOLOMELO

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Data Entry

Training and Events

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GIORGIA RICCHIUTI

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Head of Editorial Office

Sales & Editorial Office

Ibérica Protective Coatings ®

®

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for DE, AT, CH, DK, FR, NL, BE

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Shipments

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Administration

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Web & Social Media Content Manager, Editorial Office, Web Sales

Sales & Editorial Office

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SVEN KRAUS

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