ICT_Industrial Cleaning Technologies - Media Guide 2020

The

ipcm supplement dedicated to surface cleaning and preparation, ÂŽ

technical cleanliness, mechanical and vibratory finishing.

2020

MEDIA GUIDE

www.myipcm.com

1

why

WHAT WE HAVE DONE

IN 10 YEARS 200 active customers

ICT is the supplement of ipcm dedicated to a high-value added sector 速

580 trade fair media partnerships

within the surface treatments world: industrial cleaning, metal polishing, deburring, super-finishing, shot-peening, vibration finishing, plasma cleaning, snow jet cleaning, CO2 cleaning, dry ice cleaning and much more.

410 exclusive case studies written

ICT provides information with exclusive technical case-studies regarding

50,500 average monthly website visits

the application of new technologies along with technical articles covering all aspects of industrial parts cleaning, cleanliness inspection, industry news and market overviews.

600-700K average page impressions per month

ICT is published twice a year as a supplement to ipcm and twice a year 速

as an insert within

ipcm , taking advantage of the existing synergies between 速

the cleaning industry and the painting and coating industry.

ICT is media partner of all the major trade shows and events within the field, and cooperates with international associations and organizations.

ICT is distributed across Europe. Thanks to the synergy with ipcm , it has one of 速

highest readership engagement of any sector magazine and has an impressive social media reach of around 140,000 industry professionals.

2

editorial calendar 2020

The present calendar offers a general indication for your advanced planning.

For further information please write to info@ipcm.it * ICT is media partner with own booth or press corner

Focus on cleaning and deburring technologies for mechanics and manufacturing industries, hydraulics & oleodynamics, tools, gears Wet cleaning Superfinishing Mechanical finishing Solvent cleaning Acqueous cleaning Vibrofinishing Environmental issues Regulations

TOPICS

EVENTS

MecSpe* Parma, IT March 26-28

Focus on cleaning and surface preparation technologies for automotive

Global Industrie* Paris, FR March 31 - April 3

Acqueous cleaning, solvent cleaning, vacuum cleaning

Surface Technology* O&S* Global Automotive Components & Suppliers* Stuttgart, DE June 16-18

Hannover Messe* Hannover, DE April 20-24 Distributed at PaintExpo* Karlsruhe, DE April 21-24

ISSUE

MAY - JUNE 2020

EVENTS

ÂŽ

TOPICS

insert in ipcm n. 63

n. 17

FEBRUARY 2020

ISSUE

BI-MU* Milan, IT October 14-17

International regulations Cleanliness inspections

Parts2Clean* Stuttgart, DE October 27-29 Metalexpo Paris, FR November, 17-20

NOVEMBER - DECEMBER 2020

Focus on new technologies and advances in parts deburring, rounding, polishing, grinding and cleaning

ISSUE

insert in ipcmÂŽ n. 66

OCTOBER 2020 n. 18

EVENTS

Environmental issues

Environmental issues

Cleanliness inspections

TOPICS

Industrial cleaning Deburring Shot blasting Mechanical finishing Polishing Abrasive & tools

Shot blasting Shot peening Superfinishing

Regulations

Cleanliness inspections

ISSUE

Vibratory finishing CO2 and plasma jet cleaning

TOPICS

EVENTS

Focus on cleaning of components for ACE and heavy machinery Acqueous cleaning, solvent cleaning, vacuum cleaning Vibratory finishing Mass metal finishing CO2 cleaning, shot blasting Cleanliness inspections

3

circulation A global readership with the highest reader engagement within the sector (figures from October 2018 to September 2019) print run: 3,000 for the February and October supplements - 6,000 copies for the two inserts in ipcm

ÂŽ

yearly circulation: 18,000 copies

distribution at trade fairs&events: over 1,500 copies at 10 events in the world digital circulation: 5,618 contacts per issue via newsletter - 400-500K page reads per issue (average) social media reach: around 140,000 industry professionals via Linkedin, Instagram, Facebook, of which more than 18,000 are direct contacts (followers/members).

SECTOR READERSHIP others - 5% ( repair & maintenance, job coaters, food&packaging) pneumatic, hydraulics and oleodynamics industry - 12% clocks and jewellery industry - 2%

DIGITAL READERS BY COUNTRY

1. Germany 2. Spain

workshops - 10% (cleaning, polishing, mass finishing)

3. Italy 4. Ukraine

mechanics - 20% (metal working, metal shops, mechanical manufacturing, turning, milling, high precision machining)

5. United Kingdom 6. Luxembourg 7. Mexico

automotive - 26% (OEMs, Tier 1 and Tier 2, components manufacturers)

electronic & electrotechnic industry - 8%

8. USA metal furniture and furnishing, fittings, faucets, handles - 10%

9. Switzerland 10. France

top ten SOURCE: issuu.com

medical devices and optic industry - 7%

GEOGRAPHICAL BREAKDOWN PRINTED CIRCULATION The social media strategy of ICT is one of the strongest within the sector, reaching almost 140,000 contacts daily. Our internet/LinkedIn Page/LinkedIn groups/Facebook/Instagram are all updated several times a day, both with sector news and case studies resulting in one of the highest reader engagement worldwide.

Italy

18%

UK / Ireland

6%

Germany, Austria, Switzerland

20%

MEA Region

6%

East Europe (HU, SK, RO, PL, LT, EE, BG, CZ, HR, RU, BY)

17%

Benelux (BE, NL, LUX)

5%

France

7%

Scandinavia

9%

Other (Far East, USA, Canada, Australia)

12%

4

content & target ICT.

If you need to get the word out about your new product no one is better placed to help you than

VOLUME ANALYSIS: editorial content 80% - advertising 20%

analysis

industry news

case study

highlight of the month

technology overview

sustainability

4%

25%

40%

5%

25%

1%

one of our winning factors is our unique and exclusive editorial content: we travel worldwide on request of our partners to create articles that showcase their technology or services

TARGET READERS

purchase & sales managers

technical & plant managers

quality manager

PLATFORM READERSHIP BREAKDOWN

R&D manager

desktop

tablet

mobile

73%

3%

24% SOURCE: issuu.com

5

advertising rates 2020 subscription rates 2020

PROGRESSIVE DISCOUNT

1st coverpage (front cover)

1 TIME

2 TIMES

3 TIMES

4 TIMES

€ 5,310.00

€ 4,770.00

€ 4,340.00

€ 4,280.00

The subscription to ICT si included in ipcm® subscription

PRINT + DIGITAL: 6 issues + 2 supplements

2nd coverpage (inside front cover)

€ 3,340.00

€ 3,000.00

€ 2,760.00

€ 2,670.00

1st right hand (page 3)

€ 3,340.00

€ 3,000.00

€ 2,760.00

€ 2,670.00

3rd coverpage (inside back cover)

€ 3,340.00

€ 3,000.00

€ 2,760.00

€ 2,670.00

4th coverpage (back cover)

€ 4,680.00

€ 4,250.00

€ 3,860.00

€ 3,740.00

insert (double page - heavy paper)

€ 5,310.00

€ 4,770.00

€ 4,340.00

€ 4,280.00

page opposite to the Editor’s Letter

€ 3,340.00

€ 3,000.00

€ 2,760.00

€ 2,670.00

page opposite to the contents

€ 3,340.00

€ 3,000.00

€ 2,760.00

€ 2,670.00

internal full page

€ 2,680.00

€ 2,400.00

€ 2,300.00

€ 2,140.00

1/2 page

€ 1,600.00

€ 1,440.00

€ 1,320.00

€ 1,280.00

1/4 page

€ 870.00

€ 780.00

€ 720.00

€ 690.00

double page

€ 4,280.00

€ 3,850.00

€ 3,530.00

€ 3,420.00

double 1/2 page

€ 2,940.00

€ 2,640.00

€ 2,530.00

€ 2,350.00

double 1/4 page

€ 1,760.00

€ 1,580.00

€ 1,460.00

€ 1,400.00

EMEA: € 90.00 (postage included) REST OF THE WORLD : € 300.00 (fast airmail shipping included) to subscribe please visit www.myipcm.com (click on ‘magazines’ in the main menu, then on ‘subscriptions’ and fill in the form) payments can be made online with PayPal or by bank transfer to the following account: Eos Mktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT CRCBIT22

GRAPHIC DESIGN RATES (available upon request) FULL PAGE 1/4 PAGE

€ 1,000.00

1/2 PAGE

€ 600.00

€ 400.00

all rates are valid up to 31.12.2020

frequency of publication published twice a year as a supplement and twice a year as an insert of ipcm®

year of publication 10th 2020 published by Eos Mktg&Communication Srl Via Mascagni, 8 20811 Cesano Maderno (MB) - Italy tel. +39 0362.503215 fax. +39 0362.1794768 www.eosmarketing.it

size 230 mm width x 280 mm height

website www.myipcm.com

info@eosmarketing.it 6

- crop marks must be included in the graphic file - elements that must not be cut off must be placed in the safe area far enough away from the edge (min 8 mm) - file format must be 300 dpi Adobe PDFs, all photos and fonts embedded, CMYK for 4C or 2C

DEADLINES

- no word processor program files accepted

ISSUE

EDITORIALS

PRINTING MATERIAL

DATE OF PUBLICATION

february 2020

24.01.2020

07.02.2020

24.02.2020

may 2020

13.04.2020

11.05.2020

25.05.2020

october 2020

06.09.2020

18.09.2020

09.10.2020

november 2020

16.10.2020

09.11.2020

27.11.2020

DOUBLE 1/4 PAGE: only vertical

LOOSE INSERT: bleed area: 476x296 mm

safe area: 49.5x264 mm bleed area: 73.5x296 mm

98x130 mm

single and multiple inserts accepted on request

safe area:214x264 mm

safe area:214x264 mm

1/4 PAGE SQUARE

460x280 mm + 8 mm leeway per side

DOUBLE PAGE

safe area: 214x62 mm bleed area: 246x86 mm

only vertical

57.5x280 mm + 8 mm leeway per side

bleed area: 131x296 mm

DOUBLE 1/2 PAGE:

1/4 PAGE VERTICAL

safe area: 103x264 mm

230x70 mm + 8 mm leeway per side

safe area: 214x132 mm bleed area: 246x156 mm

safe area: 214x264 mm bleed area: 246x296 mm

1/4 PAGE HORIZONTAL

safe area: 214x264 mm bleed area: 246x296 mm

230x280 mm + 8 mm leeway per side

SINGLE PAGE

54.5 mm

115x280 mm + 8 mm leeway per side

230x280 mm + 8 mm leeway per side 230x140 mm + 8 mm leeway per side

10 mm

1/2 PAGE VERTICAL

COVER 1/2 PAGE HORIZONTAL

advertising formats & deadlines

print area: 98x130 mm

Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field.

Advertising that resembles editorial material will be labeled “advertisement” in small print.

Advertisers are rate protected for the duration of their contract.

7

COMPLETE SOLUTIONS FOR YOUR MARKETING AND COMMUNICATION STRATEGY

Founder Partner

Graphics

Editor-in-Chief

Editorial Office

ALESSIA VENTURI

ELISABETTA VENTURI

venturi@ipcm.it

grafico@ipcm.it

Founder Partner

Editorial Office

Editorial Director

Social Media

Head of Sales

Newsletter

FRANCESCO STUCCHI

ILARIA PAOLOMELO

stucchi@ipcm.it

paolomelo@ipcm.it

Founder Partner

Sales & Editorial Office

CFO, Head of

for DE, AT, CH, DK, FR, NL, BE

MAGAZINES

Ibérica Protective Coatings ®

®

TRADE FAIRS Training and Events

PAOLA GIRALDO

NICOLE KRAUS

giraldo@ipcm.it

kraus@ipcm.it

Head of Editorial Office

Sales & Editorial Office for DE, AT, CH, DK, FR, NL, BE

MONICA FUMAGALLI

CLAUS GÖRLICH

fumagalli@ipcm.it

goerlich@ipcm.it

Trade Fairs

Sales & Editorial Office

Web Sales

for DE, AT, CH, DK, FR, NL, BE

EOS is the official agency for Italy, Spain and Portugal of

Karlsruhe, Germany

Karlsruhe, Germany

EOS is the official agency for Europe of

Mexico City, Mexico

Administration

MATTEO SOTTI

SVEN KRAUS

sotti@ipcm.it

sven.kraus@ipcm.it

EVENTS workshops | training courses | technical advice & in-house training

Web & Social Media Content Manager, Editorial Office, Web Sales

open houses | conferences | inaugurations | B2B events | webinars

BARBARA PENNATI pennati@ipcm.it

JOIN myIPCM COMMUNITY ON www.eosmarketing.it | info@eosmarketing.it via mascagni, 8 | 20811 cesano maderno (mb) | italy | tel. +39 0362.503215 | fax +39 0362.1794768