ipcm®_Ibérica/ ipcm®_LatinoAmérica - Media guide 2024

Ibérica Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

The trade journal about surface treatments and finishing for Spanish and Portuguese speaking markets. A perfect crossmedia distribution: a unique combination of print, newsletter, exhibitions, social media, free digital archive.

2024 MEDIA GUIDE

www.myipcm.com

1

why

Ibérica Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

ipcm®_Ibérica/LatinoAmérica means quality and authoritative information in the field of surface treatments for Spanish and Portuguese-speaking countries. ipcm®_Ibérica/LatinoAmérica means worldwide recognition since it is the only magazine with a registered trademark in Italy, Europe, United Kingdom, USA, Brazil, Mexico, China, and India. ipcm®_Ibérica/LatinoAmérica means keeping up with the surface treatment industry whenever and wherever you want, either you prefer the printed version or the digital one. ipcm®_Ibérica/LatinoAmérica means free access to an extensive online archive of all its articles published since 2013 to today: no need to pay or to register to the website to stay informed and updated about all the relevant topics in the industry. All articles and advertisements work with do-follow-links. ipcm®_Ibérica/LatinoAmérica means original content and fact checking. Our most important USP is our unique and exclusive editorial content: we publish articles we create by traveling worldwide to showcase innovations and technological advances. ipcm®_Ibérica/LatinoAmérica means a global distribution: an impressive social media reach of over 20k industry professionals, a social media coverage spanning from LinkedIn to Instagram, from Facebook to YouTube ipcm®_Ibérica/LatinoAmérica means a targeted readership: the magazine counts on a database of over 38k contacts all over the world, divided into 200 different industry segments. This means that each issue reaches the right person in in the right segment, i.e. we deliver your content to the most proper decision-makers. ipcm®_Ibérica/LatinoAmérica means lead generation and networking opportunities through its presence to all major trade shows and events within the field and its cooperation with international associations and organizations.

ipcm®_Ibérica/LatinoAmérica is the place-to-be for the industrial surface treatment industry.

Be part of the ipcm®_Ibérica/LatinoAmérica world!

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e d i t o r i a l c a l e n d a r 2 0 24

The present calendar offers a general indication for your advanced planning.

For further information please write to info@ipcm.it. Events date can change last minutes.

* ipcm _Ibérica/LatinoAmérica is media partner with own booth or press corner ®

Special issue PaintExpo 2024

Feicon/Batimat* Sao Paulo, BR April 2-5

Advanced pre-treatment technologies Accessories & consumables PVD Coatings, sputtering, plasma Paint stripping Quality control Review of events & exhibition

Feimec* Sao Paulo, BR May 7-11

Aluminium, steel and plastic pretreatment technologies, Nanotechnologies, special effects finishes, coil coating, smart coatings, anodic oxidation, sublimation, soft touch, powder-in-mould coating, IR-UV curing PVD & plasma technology

Biobased Coatings Europe* Valencia, ES June 5-6 Tecma Madrid, ES June 18-20

Distribution of the magazine

Water & air treatment, paint Stripping Quality control & weathering Review of events & exhibitions

Latin American Coatings Show* Mexico City, MX July 23-25

TOPICS

EVENTS

Special section on METAL ARCHITECTURE AND INDUSTRIAL DESIGN. Aluminium, Steel, Glass and Plastics

Ficons* Recife, BR September 10-13

Aluminium, pretreatment technologies, nanotechnologies, special effects finishes, coil coating, smart coatings, anodic oxidation, sublimation

AUGUST 2024

n. 35 ipcm_Ibérica n. 47 ipcm_ LatinoAmérica (print edition)

ISSUE

FabTech Mexico* Monterrey, MX May 7-9

EVENTS BIEHM* Bilbao, ES June 3-7

Materials for AUTOMOTIVE AND TRANSPORTATION

Fesqua* Sao Paulo, BR September 11-14

Application equipment, IR-UV curing, paint stripping

Ebrats* Sao Paulo, BR September 11-14

Colour and quality control Weathering

Aluminium* Düsseldorf, DE October 08-10

Water treatment systems Air purification

Fabtech* Orlando, USA October 15-17

Review of events & exhibitions

Veteco* Madrid, ES November 5-8 Expo Mecanica* Porto, PT November 8-10

ISSUE

TOPICS

EVENTS

Special section on ACE & OFF- ROAD VEHICLES

Pretreatment & nanotechnologies Surface preparation

NOVEMBER 2024

Air purification, waste water treatment

ET Seminar* Orlando, USA April 30 - May 2

TOPICS Special section on Surface finishing of Aluminium, Steel, Plastics & New

n. 36 ipcm_Ibérica n. 48 ipcm_ LatinoAmérica (E_Magazine)

Painting lines, automation, anodising, vertical /horizontal lines for aluminium profiles

Distributed at PaintExpo* Karlsruhe, DE April 9-12

ISSUE

MAY 2024

EVENTS Powder Coating Week* Orlando, USA March 11-13

n. 34 ipcm_Ibérica n. 46 ipcm_ LatinoAmérica (E_Magazine)

TOPICS Focus on innovations in Industrial painting & coating technologies, surface treatments & finishes

Raw material, chemicals, surface engineering, powder coatings, wet paints, coil coating, e-coat, zinc lamellar coatings

FEBRUARY 2024

n. 33 ipcm_Ibérica n. 45 ipcm_ LatinoAmérica (print edition)

ISSUE

Waterborne coatings, UV curing painting systems, innovations in paint shops & automation, powder coatings, monolayer and direct-to-metal painting system, zinc lamellar & e-coat Heavy duty and corrosion protection paint systems Application technologies Waste water treatment Quality control Review of events & exhibitions

3

circulation

Ibérica

Revista de pintura y acabado industrial Revista de pintura e acabamento industrial Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

A very loyal readership with one of the highest engagement of the sector print run: 3,500 copies per issue

yearly circulation: 14,000 copies digital subscribers: 3,000 ± 5% impressions: 19,959 (November 2022- August 2023 - SOURCE: issuu.com)

social media reach: thousands of industry professionals via Linkedin, Instagram, Facebook, of which over 20,000 are direct followers or members social media engagement (average per issue): CTR: 15% - impressions: 600 source of digital readers: 93% embedded links - 7% website

SECTOR READERSHIP furniture - 10% (metal, MDF, garden, office, contract, urban, sport)

household appliances, HVAC, Electronics - 5%

2. Brazil 3. Portugal

architectural building - 27% (profiles, frames, roofing, panels, coil coating, façade)

others - 2% (jewellery gifts, glasses, medical devices, labs & universities) workshops & custom coaters - 10% (powder, liquid, anodising, shot blasting)

DIGITAL READERS BY COUNTRY

1. Spain

4. Italy 5. France 6. Germany

Ibérica

coatings industry - 5%

7. United States

packaging & plastics - 2% metal working, carpentry, foundry, machine&tools - 8% architecture & design - 2%

8. Colombia 9. Netherlands 10. Mexico

top ten SOURCE: issuu.com

automotive, transportation, ACE & off road - 29%

GEOGRAPHICAL BREAKDOWN - PRINTED CIRCULATION The social media strategy of ipcm ®_Ibérica/LatinoAmérica is one of the

ipcm _ Ibérica

Facebook and Instagram are updated daily, both with sector news and case studies resulting in one of the highest reader engagement worldwide.

ipcm _ LatinoAmérica

®

strongest within the sector. Our Website, LinkedIn Page, LinkedIn groups,

®

Spain

80%

Portugal

20%

Brazil

30%

Mexico

50%

Argentina, Colombia, Venezuela, Chile, Perù

20%

4

content & target

Ibérica

Revista de pintura y acabado industrial Revista de pintura e acabamento industrial Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

If you need to get the word out about your new product no one is better placed to help you than ipcm®_Ibérica/LatinoAmérica.

VOLUME ANALYSIS: editorial content 80% - advertising 20%

analysis

brand new

focus on technology

highlight of the month

advancements

success stories

road to 2050

industrial cleaning

meeting the industry

one of our winning factors is our unique and exclusive editorial content: this section features the articles we create by traveling worldwide to showcase innovations and technological advances

TARGET READERS

purchase managers

technical & production managers

quality managers

READING DEVICES

R&D managers

desktop

mobile

91%

9% SOURCE: issuu.com

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a d v e r t i s i n g r a t e s 2 0 24 s u b s c r i p t i o n r a t e s 2 0 24

PROGRESSIVE DISCOUNT

1 TIME

2 TIMES

3 TIMES

4 TIMES

1st coverpage (front cover)

€ 5,178.00

€ 4,782.00

€ 4,525.00

€ 4,257.00

2nd coverpage (inside front cover)

€ 3,080.00

€ 2,825.00

€ 2,703.00

€ 2,582.00

EMEA: € 70.00

PRINT + DIGITAL: 4 issues

1 right hand (page 3)

€ 3,243.00

€ 2,974.00

€ 2,845.00

€ 2,718.00

(postage included)

3rd coverpage (inside back cover)

€ 3,080.00

€ 2,825.00

€ 2,703.00

€ 2,582.00

4th coverpage (back cover)

€ 4,299.00

€ 4,056.00

€ 3,934.00

€ 3,657.00

REST OF THE WORLD : € 210.00

insert (double page - heavy paper)

€ 4,920.00

€ 4,543.00

€ 4,299.00

€ 3,657.00

page opposite to the Editor’s Letter

€ 3,080.00

€ 2,825.00

€ 2,703.00

€ 2,582.00

page opposite to the contents

€ 3,080.00

€ 2,825.00

€ 2,703.00

€ 2,582.00

internal full page

€ 2,718.00

€ 2,520.00

€ 2,391.00

€ 2,216.00

1/2 page

€ 1,621.00

€ 1,493.00

€ 1,365.00

€ 1,283.12

st

€ 968.00

€ 876.00

€ 840.00

€ 758.00

double page

1/4 page

€ 4,299.00

€ 4,056.00

€ 3,934.00

€ 3,657.00

double 1/2 page

€ 3,102.00

€ 2,845.00

€ 2,624.00

€ 2,448.00

double 1/4 page

€ 1,866.00

€ 1,749.00

€ 1,551.00

€ 1,399.00

(fast airmail shipping included) to subscribe please visit www.myipcm.com (click on ‘magazines’ in the main menu, then on ‘subscribe’ and fill in the form) payments can be made online with PayPal or by bank transfer to the following account: Eos Mktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT ICRAITRRCAR

GRAPHIC DESIGN RATES (available upon request) FULL PAGE

€ 1,000.00

1/4 PAGE

€ 400.00

1/2 PAGE

€ 600.00

all rates are valid up to 31.12.2024

frequency of publication published quarterly - 4 issues per year

year of publication

Ibérica

ipcm_Ibérica 9th 2024 ipcm_LatinoAmérica 12th 2024 published by Eos Mktg&Communication Srl Via Mascagni, 8

size 230 mm width x 280 mm height

20811 Cesano Maderno (MB) - Italy tel. +39 0362.503215 fax. +39 0362.1794768 www.eosmarketing.it

website www.myipcm.com

info@eosmarketing.it 6

- crop marks must be included in the graphic file - elements that must not be cut off must be placed in the safe area far enough away from the edge (min 8 mm) - file format must be 300 dpi Adobe PDFs, all photos and fonts embedded, CMYK for 4C or 2C

DEADLINES

- no word processor program files accepted

ISSUE

EDITORIALS

PRINTING MATERIAL

DATE OF PUBLICATION

33 + 45/2024 - Feb

02.02.2024

09.02.2024

23.02.2024

34 + 46/2024 - May

30.04.2024

07.05.2024

17.05.2024

35 + 47/2024 - Aug

29.07.2024

09.08.2024

28.08.2024

36 + 48/2024 - Nov

08.11.2024

15.11.2024

29.11.2024

DOUBLE 1/4 PAGE: only vertical

LOOSE INSERT: bleed area: 476x296 mm

safe area: 49.5x264 mm bleed area: 73.5x296 mm

98x130 mm

single and multiple inserts accepted on request

safe area:214x264 mm

safe area:214x264 mm

1/4 PAGE SQUARE

460x280 mm + 8 mm leeway per side

DOUBLE PAGE

safe area: 214x62 mm bleed area: 246x86 mm

only vertical

57.5x280 mm + 8 mm leeway per side

bleed area: 131x296 mm

DOUBLE 1/2 PAGE:

1/4 PAGE VERTICAL

safe area: 103x264 mm

230x70 mm + 8 mm leeway per side

safe area: 214x132 mm bleed area: 246x156 mm

safe area: 214x264 mm bleed area: 246x296 mm

1/4 PAGE HORIZONTAL

safe area: 222x272 mm bleed area: 246x296 mm

230x280 mm + 8 mm leeway per side

SINGLE PAGE

54.5 mm

115x280 mm + 8 mm leeway per side

230x280 mm + 8 mm leeway per side 230x140 mm + 8 mm leeway per side

10 mm

1/2 PAGE VERTICAL

COVER 1/2 PAGE HORIZONTAL

advertising formats & deadlines

print area: 98x130 mm

Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field.

Advertising that resembles editorial material will be labeled “advertisement” in small print.

Advertisers are rate protected for the duration of their contract.

7

COMPLETE SOLUTIONS FOR YOUR MARKETING AND COMMUNICATION STRATEGY

Founder

Graphics

Sales & Editorial Office

Editor-in-Chief

Layout Specialist

for DE, AT, CH, DK, FR, NL, BE

ALESSIA VENTURI

ELISABETTA VENTURI

NICOLE KRAUS

venturi@ipcm.it

grafico@ipcm.it

kraus@ipcm.it

Founder

Sales

Sales & Editorial Office

Editorial Director

Editorial Office

for DE, AT, CH, DK, FR, NL, BE

FRANCESCO STUCCHI

ILARIA PAOLOMELO

CLAUS GÖRLICH

stucchi@ipcm.it

paolomelo@ipcm.it

goerlich@ipcm.it

Founder

Editorial Office

CFO

Website Coordinator

MAGAZINES

Ibérica ®

an ipcm® magazine

Head of Sales

ipcm Academy Director

PAOLA GIRALDO

GABRIELE LAZZARI

giraldo@ipcm.it

redazione@ipcm.it

Head of Editorial Office

Digital Specialist

MONICA FUMAGALLI fumagalli@ipcm.it

rossi@eosmarketing.it

Junior Digital Specialist

Media Partnerships Coordinator

Copywriting

sotti@ipcm.it

EOS is the official agency for Italy, Spain, Portugal, Brazil and Argentina of

Karlsruhe, Germany

Karlsruhe, Germany

EOS is the official agency for Europe of

FEDERICA ROSSI

Administration

MATTEO SOTTI

TRADE FAIRS

GIULIA GENTILE gentile@eosmarketing.it

Monterrey, Mexico

EVENTS workshops | training courses | technical advice & in-house training

Logistics

Executive Digital Specialist

Database Manager

open houses | conferences | inaugurations | B2B events | webinars

Editorial Office

FEDERICO MELIDEO segreteria@ipcm.it

FRANCESCA TAVERNATI tavernati@eosmarketing.it

JOIN my myIPCM IPCM COMMUNITY ON www.eosmarketing.it | info@eosmarketing.it via mascagni, 8 | 20811 cesano maderno (mb) | italy | tel. +39 0362.503215 | fax +39 0362.1794768