ipcm® Ibérica/LatinoAmérica - 2022 Media Guide

Ibérica

10 YEARS OF

Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

Your trade journal about surface treatments and surface finishing for spanish and portuguese speaking markets

2022

MEDIA GUIDE

www.myipcm.com

1

why

Ibérica Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

ipcm _Ibérica/LatinoAmérica is synonym of quality, ®

international and authoritative information in the field of surface treatment for Spanish and Portuguese-speaking countries.

ipcm _Ibérica/LatinoAmérica offers up-to-date information on the latest ®

surface technologies with industrial case studies, success stories, technical articles, market overviews, trade fair reports and industry news.

ipcm _Ibérica/LatinoAmérica brings the Spanish, Portuguese ®

and Latin American surface technology communities together, providing qualified information, lead generation and networking opportunities.

ipcm _Ibérica/LatinoAmérica is media partner of all the major trade ®

shows and events within the field in Spain, Portugal and Latin America.

ipcm _Ibérica/LatinoAmérica is widespread in Spain, Portugal, ®

Central and South America both in digital and printed form.

ipcm _Ibérica/LatinoAmérica is building a Spanish&Portuguese speaking ®

community of professionals on LinkedIn with its group “MyIpcm Grupo de Pintura Industrial” which has more than 800 members.

2

editorial calendar 2022

The present calendar offers a general indication for your advanced planning.

For further information please write to info@ipcm.it. Events date can change last minutes.

* ipcm _Ibérica/LatinoAmérica is media partner with own booth or press corner ®

Powder Coating Week* Orlando, USA March 7-9

Raw material / chemicals Surface engineering Powder coatings / wet paints Coil coating / e-coat zinc lamellar coatings Painting lines, Automation, Anodising Vertical / horizontal lines for aluminium profiles

Distributed at PaintExpo* Karlsruhe, DE April 26-29 FabTech Mexico* Monterrey, MEX May 3-5 Feimec* São Paulo, BR May 3-7

Air purification / waste water treatment Advanced pre-treatment technologies Accessories & Consumables PVD Coatings / Sputtering / Plasma Paint Stripping

ISSUE

MAY 2022

EVENTS

Focus on innovations in Industrial painting&coating technologies, surface treatments & finishes for Metals, Aluminium, Plastics, Composites, Glass and MDF

n. 26 ipcm_Ibérica n. 38 ipcm_ LatinoAmérica (E_Magazine)

TOPICS

Special issue PaintExpo 2022

FEBRUARY 2022

n. 25 ipcm_Ibérica n. 37 ipcm_ LatinoAmérica (print edition)

ISSUE

Anodic oxidation Sublimation Application equipment IR-UV curing Paint stripping Colour and quality control Weathering Water treatment systems Air purification

Abrafati* São Paulo, BR June 21-23 Latin American Coatings Show* Mexico City, MEX July 26-28

Paint Stripping

Aluminium* Düsseldorf, DE September 27-29 MetalMadrid* Madrid, ES October 19-20 Ebrats* São Paulo, BR October 25-27 Tubotech* São Paulo, BR October 25-27 Fabtech* Atlanta, USA November 08-10

TOPICS

EVENTS

Special section on ACE & Off- Road industries, Construction machinery, Commercial Vehicles Pretreatment& Nanotechnologies Surface preparation Waterborne coatings

NOVEMBER 2022

Aluminium, pretreatment technologies

Fesqua São Paulo, BR September 14-17

Smart coatings

Aluminium, steel and plastic pretreatment technologies Nanotechnologies Special effects finishes Coil coating Smart coatings Anodic oxidation Sublimation Soft touch Powder-in-mould coating IR-UV curing

Water & air treatment

ISSUE

n. 28 ipcm_Ibérica n. 40 ipcm_ LatinoAmérica (E_Magazine)

IMTS* Chicago, USA September 12-17

Coil coating

AUGUST 2022

n. 27 ipcm_Ibérica n. 39 ipcm_ LatinoAmérica (print edition)

EVENTS

Special section on Metal architecture and industrial design.

Aluminium, Steel, Glass and Plastics

Special effects finishes

BIEHM* Bilbao, ES June 13-17

Quality control & weathering

TOPICS

Nanotechnologies

EVENTS

Special section on Surface finishing of Aluminium, Steel, Plastics & New Materials for automotive and transportation

PVD&Plasma technology

Quality control

ISSUE

TOPICS

UV curing painting systems Innovations in paint shops & automation Powder coatings Monolayer and direct-to-metal painting system Zinc lamellar & e-coat Heavy duty and corrosion protection paint systems Application technologies Waste water treatment Quality control

Veteco* Madrid, ES November 15-18

3

circulation

Ibérica

Revista de pintura y acabado industrial Revista de pintura e acabamento industrial Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

A very loyal readership with on of the highest engagement of the sector print run: 3,500 copies per issue

yearly circulation: 14,000 copies digital circulation: 5,000 ± 5%

social media reach: thousands of industry professionals via Linkedin, Instagram, Facebook, of which more than 17,000 are direct followers or members.

SECTOR READERSHIP furniture - 10% (metal, MDF, garden, office, contract, urban, sport)

household appliances, HVAC, Electronics - 5%

2. Spain 3. United States

architectural building - 27% (profiles, frames, roofing, panels, coil coating, façade)

others - 2% (jewellery gifts, glasses, medical devices, labs & universities) workshops & custom coaters - 10% (powder, liquid, anodising, shot blasting)

DIGITAL READERS BY COUNTRY

1. Italy

4. Portugal 5. Germany 6. United Kingdom

Ibérica

coatings industry - 5%

7. Brazil

packaging & plastics - 2% metal working, carpentry, foundry, machine&tools - 8% architecture & design - 2%

8. Colombia 9. Mexico 10. Ecuador

top ten SOURCE: issuu.com

automotive, transportation, ACE & off road - 29%

GEOGRAPHICAL BREAKDOWN - PRINTED CIRCULATION The social media strategy of ipcm ®_Ibérica/LatinoAmérica is one of the

ipcm _ Ibérica

Facebook and Instagram are updated daily, both with sector news and case studies resulting in one of the highest reader engagement worldwide.

ipcm _ LatinoAmérica

®

strongest within the sector. Our Website, LinkedIn Page, LinkedIn groups,

®

Spain

80%

Portugal

20%

Brazil

40%

Mexico

40%

Argentina, Colombia, Venezuela, Chile, Perù

20%

4

content & target

Ibérica

Revista de pintura y acabado industrial Revista de pintura e acabamento industrial Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

If you need to get the word out about your new product no one is better placed to help you than ipcm _Ibérica/LatinoAmérica. ®

VOLUME ANALYSIS: editorial content 80% - advertising 20%

analysis

brand new

focus on technology

highlight of the month

innovations

success stories

sustainability

industrial cleaning

zoom on events

one of our winning factors is our unique and exclusive editorial content: this section features the articles we create by traveling worldwide to showcase innovations and technological advances

TARGET READERS

purchase managers

technical & production managers

quality managers

READING DEVICES

R&D managers

desktop

mobile

74%

26% SOURCE: issuu.com

5

advertising rates 2022 subscription rates 2021

PROGRESSIVE DISCOUNT

1 TIME

2 TIMES

3 TIMES

4 TIMES

1st coverpage (front cover)

€ 4,673.00

€ 4,316.00

€ 4,084.00

€ 3,842.00

2nd coverpage (inside front cover)

€ 2,780.00

€ 2,550.00

€ 2,440.00

€ 2,330.00

EMEA: € 60.00

PRINT + DIGITAL: 4 issues

1 right hand (page 3)

€ 2,927.00

€ 2,684.00

€ 2,568.00

€ 2,453.00

(postage included)

3rd coverpage (inside back cover)

€ 2,780.00

€ 2,550.00

€ 2,440.00

€ 2,330.00

4th coverpage (back cover)

€ 3,880.00

€ 3,660.00

€ 3,550.00

€ 3,300.00

REST OF THE WORLD : € 200.00

insert (double page - heavy paper)

€ 4,440.00

€ 4,100.00

€ 3,880.00

€ 3,650.00

page opposite to the Editor’s Letter

€ 2,780.00

€ 2,550.00

€ 2,440.00

€ 2,330.00

page opposite to the contents

€ 2,780.00

€ 2,550.00

€ 2,440.00

€ 2,330.00

internal full page

€ 2,453.00

€ 2,274.00

€ 2,158.00

€ 2,000.00

1/2 page

€ 1,463.00

€ 1,347.00

€ 1,232.00

€ 1,158.00

st

€ 874.00

€ 790.00

€ 758.00

€ 684.00

double page

1/4 page

€ 3,880.00

€ 3,660.00

€ 3,550.00

€ 3,300.00

double 1/2 page

€ 2,800.00

€ 2,568.00

€ 2,368.00

€ 2,210.00

double 1/4 page

€ 1,684.00

€ 1,579.00

€ 1,400.00

€ 1,263.00

(fast airmail shipping included) to subscribe please visit www.myipcm.com (click on ‘magazines’ in the main menu, then on ‘subscriptions’ and fill in the form) payments can be made online with PayPal or by bank transfer to the following account: Eos Mktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT CRCBIT22

GRAPHIC DESIGN RATES (available upon request) FULL PAGE

€ 1,000.00

1/4 PAGE

1/2 PAGE

€ 600.00

€ 400.00

all rates are valid up to 31.12.2022

frequency of publication published quarterly - 4 issues per year

year of publication

Ibérica

ipcm_Ibérica 7h 2022 ipcm_LatinoAmérica 10th 2022 published by Eos Mktg&Communication Srl Via Mascagni, 8

size 230 mm width x 280 mm height

20811 Cesano Maderno (MB) - Italy tel. +39 0362.503215 fax. +39 0362.1794768 www.eosmarketing.it

website www.myipcm.com

info@eosmarketing.it 6

- crop marks must be included in the graphic file - elements that must not be cut off must be placed in the safe area far enough away from the edge (min 8 mm) - file format must be 300 dpi Adobe PDFs, all photos and fonts embedded, CMYK for 4C or 2C

DEADLINES

- no word processor program files accepted

ISSUE

EDITORIALS

PRINTING MATERIAL

DATE OF PUBLICATION

25 + 37/2022 - Feb

28.01.2022

10.02.2022

28.02.2022

26 + 38/2022 - May

29.04.2022

10.05.2022

27.05.2022

27 + 39/2022 - Aug

22.07.2022

05.08.2022

31.08.2022

28 + 40/2022 - Nov

27.10.2022

10.11.2022

25.11.2022

DOUBLE 1/4 PAGE: only vertical

LOOSE INSERT: bleed area: 476x296 mm

safe area: 49.5x264 mm bleed area: 73.5x296 mm

98x130 mm

single and multiple inserts accepted on request

safe area:214x264 mm

safe area:214x264 mm

1/4 PAGE SQUARE

460x280 mm + 8 mm leeway per side

DOUBLE PAGE

safe area: 214x62 mm bleed area: 246x86 mm

only vertical

57.5x280 mm + 8 mm leeway per side

bleed area: 131x296 mm

DOUBLE 1/2 PAGE:

1/4 PAGE VERTICAL

safe area: 103x264 mm

230x70 mm + 8 mm leeway per side

safe area: 214x132 mm bleed area: 246x156 mm

safe area: 214x264 mm bleed area: 246x296 mm

1/4 PAGE HORIZONTAL

safe area: 222x272 mm bleed area: 246x296 mm

230x280 mm + 8 mm leeway per side

SINGLE PAGE

54.5 mm

115x280 mm + 8 mm leeway per side

230x280 mm + 8 mm leeway per side 230x140 mm + 8 mm leeway per side

10 mm

1/2 PAGE VERTICAL

COVER 1/2 PAGE HORIZONTAL

advertising formats & deadlines

print area: 98x130 mm

Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field.

Advertising that resembles editorial material will be labeled “advertisement” in small print.

Advertisers are rate protected for the duration of their contract.

7

COMPLETE SOLUTIONS FOR YOUR MARKETING AND COMMUNICATION STRATEGY

Founder Partner

Graphics

Editor-in-Chief

Layout Specialist

MAGAZINES

Editorial Office

ALESSIA VENTURI

ELISABETTA VENTURI

venturi@ipcm.it

grafico@ipcm.it

Founder Partner

Editorial Office

Editorial Director

Social Media

Head of Sales

Newsletter

FRANCESCO STUCCHI

ILARIA PAOLOMELO

stucchi@ipcm.it

paolomelo@ipcm.it

Founder Partner

Secretariat

CFO, Head of

Data Entry

Training and Events

Web Marketing Assistant

PAOLA GIRALDO

GIORGIA RICCHIUTI

giraldo@ipcm.it

segreteria@ipcm.it

Head of Editorial Office

Sales & Editorial Office

Ibérica Protective Coatings ®

®

TRADE FAIRS

for DE, AT, CH, DK, FR, NL, BE

MONICA FUMAGALLI

NICOLE KRAUS

fumagalli@ipcm.it

kraus@ipcm.it

Trade Fairs

Sales & Editorial Office

Shipments

for DE, AT, CH, DK, FR, NL, BE

EOS is the official agency for Italy, Spain and Portugal of

Karlsruhe, Germany

Karlsruhe, Germany

EOS is the official agency for Europe of

Mexico City, Mexico

Administration

MATTEO SOTTI

CLAUS GÖRLICH

sotti@ipcm.it

goerlich@ipcm.it

Web & Social Media Content Manager, Editorial Office, Web Sales

Sales & Editorial Office

BARBARA PENNATI

SVEN KRAUS

pennati@ipcm.it

sven.kraus@ipcm.it

EVENTS workshops | training courses | technical advice & in-house training

for DE, AT, CH, DK, FR, NL, BE

open houses | conferences | inaugurations | B2B events | webinars

JOIN my myIPCM IPCM COMMUNITY ON www.eosmarketing.it | info@eosmarketing.it via mascagni, 8 | 20811 cesano maderno (mb) | italy | tel. +39 0362.503215 | fax +39 0362.1794768