IbĂŠrica Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
All over the world with
ipcm
ÂŽ
The trade journals about surface treatments and surface finishing for Spain, Portugal, Central and South America.
2021 MEDIA GUIDE
www.myipcm.com
1
why
Ibérica
WHAT WE HAVE DONE IN
Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
OVER 10 YEARS 200 active customers
637 trade fair media partnerships
ipcm _Ibérica/LatinoAmérica is synonym of quality, ®
international and authoritative information in the field of surface treatment
520 exclusive case studies written
for Spanish and Portuguese-speaking countries. 37,946 average monthly website visits
ipcm _Ibérica/LatinoAmérica offers up-to-date information on the latest ®
surface technologies with industrial case studies, success stories, technical articles, market overviews, trade fair reports and industry news.
380,770 average page impressions per month
ipcm _Ibérica/LatinoAmérica brings the Spanish, Portuguese ®
and Latin American surface technology communities together, providing qualified information, lead generation and networking opportunities.
ipcm _Ibérica/LatinoAmérica is media partner of all the major trade ®
shows and events within the field in Spain, Portugal and Latin America.
ipcm _Ibérica/LatinoAmérica is widespread in Spain, Portugal, ®
Central and South America both in digital and printed form.
ipcm _Ibérica/LatinoAmérica is building a Spanish&Portuguese speaking ®
community of professionals on LinkedIn with its group “MyIpcm Grupo de Pintura Industrial” which has around 900 members. 2
editorial calendar 2021
The present calendar offers a general indication for your advanced planning. For further information please write to info@ipcm.it
* ipcm _Ibérica/LatinoAmérica is media partner with own booth or press corner ®
EVENTS
Special section on
Veteco Madrid, ES May 4-7
Steel, Aluminium, & Plastic Finishing home appliances Raw materials, chemicals
FEBRUARY 2021
n. 21 ipcm_Ibérica n. 33 ipcm_ LatinoAmérica (print edition)
for architecture & design, furniture, furnishing,
Aluminium, steel and plastic pretreatment technologies, nanotechnologies, special effects finishes, coil coating,
Expomecanica* Porto, PT May, 7-9 Aluminium* Düsseldorf, DE May 18-20
smart coatings, anodising, sublimation, soft touch, powder-on-powder Application equipment, IR-UV curing, paint stripping Colour and quality control Weathering Market Close-Up
ISSUE
MAY 2021
TOPICS
n. 22 ipcm_Ibérica n. 34 ipcm_ LatinoAmérica (E_Magazine)
ISSUE
Raw materials, chemicals Colour trends Leightweighting E-mobility Additive manufacturing
Subcontratación Bilbao, ES June 1-3
Low cure painting systems, e-coat, zinc lamellar coatings, anodisation Innovations in paint-shops, automation and application equipment, Shot-peening
Heavy duty and corrosion protection paint systems Water & air treatment Quality control & weathering Paint stripping
Fesqua Sao Paulo, BR June 8-11 EMAF* Porto, PT June 16-19 Fitma* Mexico City, MX June 22-24
TOPICS
EVENTS
Salone del Mobile Milan, IT September 5-10
Includes the Special on ACE & Off Road industries, Construction machinery, Commercial Vehicles
Metalmadrid* Madrid, ES November 17-18
European Coatings Show* Nuremberg, DE September 14-16
Raw materials, chemicals Pretreatment& Nanotechnologies Surface preparation
equipment, installations 4.0 Paint stripping technologies Surface treatments technologies for aluminium Sustainable technologies Quality assessment, testing equipment PVD Coatings, plasma technology, finishes for plastics Case-histories Reviews of events&exhibitions
Eurosurfas* Barcelona, ES September 14-17 Feicon/Batimat Sao Paulo, BR September 14-17 Abrafati* Sao Paulo, BR September 28-30 International Paint & Coatings Show* Guadalajara, MX September
Waterborne coatings, powder Coatings
NOVEMBER 2021
Advanced pretreatment technologies, application
n. 24 ipcm_Ibérica n. 36 ipcm_ LatinoAmérica (E_Magazine)
EVENTS
Pigments & resins, additives, chemicals, powder coatings, zinc-lamellar coatings, e-coat
ISSUE
FabTech Mexico* Monterrey, MX June 8-10
TOPICS liquid paints, new formulation and technologies,
AUGUST 2021
Paint & Coatings* Barcelona, ES June 1-2
Powder-In Mould coating PVD & plasma
Review of events & exhibition
n. 23 ipcm_Ibérica n. 35 ipcm_ LatinoAmérica (print edition)
EVENTS
Special on Automotive & Transportation Components, fasteners & wheels Aluminium, Steel, HDG Plastics & Composites
Vertical, horizontal lines for aluminium profiles
Sustainability
ISSUE
TOPICS
Innovations in paint-shops & automation DTM, monolayer painting system, zinc lamellar & e-coat Heavy duty and corrosion protection paint systems Application technologies WWT Systems Quality control Sustainability
Ebrats* Sao Paulo, BR October 5-7 3
circulation
Ibérica
Revista de pintura y acabado industrial Revista de pintura e acabamento industrial Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
A very loyal readership with the highest engagement of the sector (figures from October 2019 to September 2020) print run: 3,500 copies per issue
yearly circulation: 14,000 copies digital circulation: 5,000 ± 5%
social media reach: thousands of industry professionals via Linkedin, Instagram, Facebook, of which more than 18,000 are direct contacts (follower/members).
SECTOR READERSHIP furniture - 10% (metal, MDF, garden, office, contract, urban, sport)
household appliances, HVAC, Electronics - 5%
2. Spain 3. Mexico
architectural building - 27% (profiles, frames, roofing, panels, coil coating, façade)
others - 2% (jewellery gifts, glasses, medical devices, labs & universities) workshops & custom coaters - 10% (powder, liquid, anodising, shot blasting)
DIGITAL READERS BY COUNTRY
1. Portugal
4. Brazil 5. Italy 6. Germany
Ibérica
coatings industry - 5%
7. USA
packaging & plastics - 2% metal working, carpentry, foundry, machine&tools - 8% architecture & design - 2%
8. Netherlands 9. Colombia 10. France
top ten SOURCE: issuu.com
automotive, transportation, ACE & off road - 29%
GEOGRAPHICAL BREAKDOWN - PRINTED CIRCULATION The social media strategy of ipcm ®_Ibérica/LatinoAmérica is one of the
ipcm _ Ibérica
Facebook and Instagram are updated daily, both with sector news and case studies resulting in one of the highest reader engagement worldwide.
ipcm _ LatinoAmérica
®
strongest within the sector. Our Website, LinkedIn Page, LinkedIn groups,
®
Spain
80%
Portugal
20%
Brazil
40%
Mexico
40%
Argentina, Colombia, Venezuela, Chile, Perù
20%
4
content & target
Ibérica
Revista de pintura y acabado industrial Revista de pintura e acabamento industrial Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
If you need to get the word out about your new product no one is better placed to help you than ipcm _Ibérica/LatinoAmérica. ®
VOLUME ANALYSIS: editorial content 77.7% - advertising 22.3%
analysis
brand new
focus on technology
highlight of the month
innovations
success stories
sustainability
industrial cleaning
zoom on events
3.4%
5.6%
48%
13%
6%
2.5%
14%
6.2%
1.3%
one of our winning factors is our unique and exclusive editorial content: this section features the articles we create by traveling worldwide to showcase innovations and technological advances
TARGET READERS
purchase & sales managers
technical & plant managers
quality managers
PLATFORM READERSHIP BREAKDOWN
R&D managers
desktop
tablet
mobile
80%
19%
1% SOURCE: issuu.com
5
advertising rates 2021 subscription rates 2021
PROGRESSIVE DISCOUNT
1 TIME
2 TIMES
3 TIMES
4 TIMES
1st coverpage (front cover)
€ 4,673.00
€ 4,316.00
€ 4,084.00
€ 3,842.00
2nd coverpage (inside front cover)
€ 2,780.00
€ 2,550.00
€ 2,440.00
€ 2,330.00
EMEA: € 60.00
PRINT + DIGITAL: 4 issues
1 right hand (page 3)
€ 2,927.00
€ 2,684.00
€ 2,568.00
€ 2,453.00
(postage included)
3rd coverpage (inside back cover)
€ 2,780.00
€ 2,550.00
€ 2,440.00
€ 2,330.00
4th coverpage (back cover)
€ 3,880.00
€ 3,660.00
€ 3,550.00
€ 3,300.00
REST OF THE WORLD : € 200.00
insert (double page - heavy paper)
€ 4,440.00
€ 4,100.00
€ 3,880.00
€ 3,650.00
page opposite to the Editor’s Letter
€ 2,780.00
€ 2,550.00
€ 2,440.00
€ 2,330.00
page opposite to the contents
€ 2,780.00
€ 2,550.00
€ 2,440.00
€ 2,330.00
internal full page
€ 2,453.00
€ 2,274.00
€ 2,158.00
€ 2,000.00
1/2 page
€ 1,463.00
€ 1,347.00
€ 1,232.00
€ 1,158.00
st
€ 874.00
€ 790.00
€ 758.00
€ 684.00
double page
1/4 page
€ 3,880.00
€ 3,660.00
€ 3,550.00
€ 3,300.00
double 1/2 page
€ 2,800.00
€ 2,568.00
€ 2,368.00
€ 2,210.00
double 1/4 page
€ 1,684.00
€ 1,579.00
€ 1,400.00
€ 1,263.00
(fast airmail shipping included) to subscribe please visit www.myipcm.com (click on ‘magazines’ in the main menu, then on ‘subscriptions’ and fill in the form) payments can be made online with PayPal or by bank transfer to the following account: Eos Mktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT CRCBIT22
GRAPHIC DESIGN RATES (available upon request) FULL PAGE
€ 1,000.00
1/4 PAGE
1/2 PAGE
€ 600.00
€ 400.00
all rates are valid up to 31.12.2021
frequency of publication published quarterly - 4 issues per year
year of publication
Ibérica
ipcm_Ibérica 6th 2021 ipcm_LatinoAmérica 9th 2021 published by Eos Mktg&Communication Srl Via Mascagni, 8
size 230 mm width x 280 mm height
20811 Cesano Maderno (MB) - Italy tel. +39 0362.503215 fax. +39 0362.1794768 www.eosmarketing.it
website www.myipcm.com
info@eosmarketing.it 6
- crop marks must be included in the graphic file - elements that must not be cut off must be placed in the safe area far enough away from the edge (min 8 mm) - file format must be 300 dpi Adobe PDFs, all photos and fonts embedded, CMYK for 4C or 2C
DEADLINES
- no word processor program files accepted
ISSUE
EDITORIALS
PRINTING MATERIAL
DATE OF PUBLICATION
21 + 33/2021 - Feb
27.01.2021
07.02.2021
26.02.2021
22 + 34/2021 - May
28.04.2021
07.05.2021
20.05.2021
23 + 35/2021 - Aug
22.07.2021
30.07.2021
30.08.2021
24 + 36/2021 - Nov
25.10.2021
05.11.2021
15.11.2021
DOUBLE 1/4 PAGE: only vertical
LOOSE INSERT: bleed area: 476x296 mm
safe area: 49.5x264 mm bleed area: 73.5x296 mm
98x130 mm
single and multiple inserts accepted on request
safe area:214x264 mm
safe area:214x264 mm
1/4 PAGE SQUARE
460x280 mm + 8 mm leeway per side
DOUBLE PAGE
safe area: 214x62 mm bleed area: 246x86 mm
only vertical
57.5x280 mm + 8 mm leeway per side
bleed area: 131x296 mm
DOUBLE 1/2 PAGE:
1/4 PAGE VERTICAL
safe area: 103x264 mm
230x70 mm + 8 mm leeway per side
safe area: 214x132 mm bleed area: 246x156 mm
safe area: 214x264 mm bleed area: 246x296 mm
1/4 PAGE HORIZONTAL
safe area: 222x272 mm bleed area: 246x296 mm
230x280 mm + 8 mm leeway per side
SINGLE PAGE
54.5 mm
115x280 mm + 8 mm leeway per side
230x280 mm + 8 mm leeway per side 230x140 mm + 8 mm leeway per side
10 mm
1/2 PAGE VERTICAL
COVER 1/2 PAGE HORIZONTAL
advertising formats & deadlines
print area: 98x130 mm
Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field. Advertising that resembles editorial material will be labeled “advertisement” in small print. Advertisers are rate protected for the duration of their contract.
7
COMPLETE SOLUTIONS FOR YOUR MARKETING AND COMMUNICATION STRATEGY
Founder Partner
Graphics
Editor-in-Chief
Layout Specialist
MAGAZINES
Editorial Office
ALESSIA VENTURI
ELISABETTA VENTURI
venturi@ipcm.it
grafico@ipcm.it
Founder Partner
Editorial Office
Editorial Director
Social Media
Head of Sales
Newsletter
FRANCESCO STUCCHI
ILARIA PAOLOMELO
stucchi@ipcm.it
paolomelo@ipcm.it
Founder Partner
Secretariat
CFO, Head of
Data Entry
Training and Events
Web Marketing Assistant
PAOLA GIRALDO
GIORGIA RICCHIUTI
giraldo@ipcm.it
segreteria@ipcm.it
Head of Editorial Office
Sales & Editorial Office
Ibérica Protective Coatings ®
®
TRADE FAIRS
for DE, AT, CH, DK, FR, NL, BE
MONICA FUMAGALLI
NICOLE KRAUS
fumagalli@ipcm.it
kraus@ipcm.it
Trade Fairs
Sales & Editorial Office
Shipments
for DE, AT, CH, DK, FR, NL, BE
EOS is the official agency for Italy, Spain and Portugal of
Karlsruhe, Germany
Karlsruhe, Germany
EOS is the official agency for Europe of
Mexico City, Mexico
Administration
MATTEO SOTTI
CLAUS GÖRLICH
sotti@ipcm.it
goerlich@ipcm.it
Web & Social Media Content Manager, Editorial Office, Web Sales
Sales & Editorial Office
BARBARA PENNATI
SVEN KRAUS
pennati@ipcm.it
sven.kraus@ipcm.it
EVENTS workshops | training courses | technical advice & in-house training
for DE, AT, CH, DK, FR, NL, BE
open houses | conferences | inaugurations | B2B events | webinars
JOIN my myIPCM IPCM COMMUNITY ON www.eosmarketing.it | info@eosmarketing.it via mascagni, 8 | 20811 cesano maderno (mb) | italy | tel. +39 0362.503215 | fax +39 0362.1794768