ipcm® Ibérica & ipcm® LatinoAmérica - Media kit 2021

IbĂŠrica Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

All over the world with

ipcm

ÂŽ

The trade journals about surface treatments and surface finishing for Spain, Portugal, Central and South America.

2021 MEDIA GUIDE

www.myipcm.com

1

why

Ibérica

WHAT WE HAVE DONE IN

Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

OVER 10 YEARS 200 active customers

637 trade fair media partnerships

ipcm _Ibérica/LatinoAmérica is synonym of quality, ®

international and authoritative information in the field of surface treatment

520 exclusive case studies written

for Spanish and Portuguese-speaking countries.

37,946 average monthly website visits

ipcm _Ibérica/LatinoAmérica offers up-to-date information on the latest ®

surface technologies with industrial case studies, success stories, technical articles, market overviews, trade fair reports and industry news.

380,770 average page impressions per month

ipcm _Ibérica/LatinoAmérica brings the Spanish, Portuguese ®

and Latin American surface technology communities together, providing qualified information, lead generation and networking opportunities.

ipcm _Ibérica/LatinoAmérica is media partner of all the major trade ®

shows and events within the field in Spain, Portugal and Latin America.

ipcm _Ibérica/LatinoAmérica is widespread in Spain, Portugal, ®

Central and South America both in digital and printed form.

ipcm _Ibérica/LatinoAmérica is building a Spanish&Portuguese speaking ®

community of professionals on LinkedIn with its group “MyIpcm Grupo de Pintura Industrial” which has around 900 members.

2

editorial calendar 2021

The present calendar offers a general indication for your advanced planning.

For further information please write to info@ipcm.it

* ipcm _Ibérica/LatinoAmérica is media partner with own booth or press corner ®

EVENTS

Special section on

Veteco Madrid, ES May 4-7

Steel, Aluminium, & Plastic Finishing home appliances Raw materials, chemicals

FEBRUARY 2021

n. 21 ipcm_Ibérica n. 33 ipcm_ LatinoAmérica (print edition)

for architecture & design, furniture, furnishing,

Aluminium, steel and plastic pretreatment technologies, nanotechnologies, special effects finishes, coil coating,

Expomecanica* Porto, PT May, 7-9 Aluminium* Düsseldorf, DE May 18-20

smart coatings, anodising, sublimation, soft touch, powder-on-powder Application equipment, IR-UV curing, paint stripping Colour and quality control Weathering Market Close-Up

ISSUE

MAY 2021

TOPICS

n. 22 ipcm_Ibérica n. 34 ipcm_ LatinoAmérica (E_Magazine)

ISSUE

Raw materials, chemicals Colour trends Leightweighting E-mobility Additive manufacturing

Subcontratación Bilbao, ES June 1-3

Low cure painting systems, e-coat, zinc lamellar coatings, anodisation Innovations in paint-shops, automation and application equipment, Shot-peening

Heavy duty and corrosion protection paint systems Water & air treatment Quality control & weathering Paint stripping

Fesqua Sao Paulo, BR June 8-11 EMAF* Porto, PT June 16-19 Fitma* Mexico City, MX June 22-24

TOPICS

EVENTS

Salone del Mobile Milan, IT September 5-10

Includes the Special on ACE & Off Road industries, Construction machinery, Commercial Vehicles

Metalmadrid* Madrid, ES November 17-18

European Coatings Show* Nuremberg, DE September 14-16

Raw materials, chemicals Pretreatment& Nanotechnologies Surface preparation

equipment, installations 4.0 Paint stripping technologies Surface treatments technologies for aluminium Sustainable technologies Quality assessment, testing equipment PVD Coatings, plasma technology, finishes for plastics Case-histories Reviews of events&exhibitions

Eurosurfas* Barcelona, ES September 14-17 Feicon/Batimat Sao Paulo, BR September 14-17 Abrafati* Sao Paulo, BR September 28-30 International Paint & Coatings Show* Guadalajara, MX September

Waterborne coatings, powder Coatings

NOVEMBER 2021

Advanced pretreatment technologies, application

n. 24 ipcm_Ibérica n. 36 ipcm_ LatinoAmérica (E_Magazine)

EVENTS

Pigments & resins, additives, chemicals, powder coatings, zinc-lamellar coatings, e-coat

ISSUE

FabTech Mexico* Monterrey, MX June 8-10

TOPICS liquid paints, new formulation and technologies,

AUGUST 2021

Paint & Coatings* Barcelona, ES June 1-2

Powder-In Mould coating PVD & plasma

Review of events & exhibition

n. 23 ipcm_Ibérica n. 35 ipcm_ LatinoAmérica (print edition)

EVENTS

Special on Automotive & Transportation Components, fasteners & wheels Aluminium, Steel, HDG Plastics & Composites

Vertical, horizontal lines for aluminium profiles

Sustainability

ISSUE

TOPICS

Innovations in paint-shops & automation DTM, monolayer painting system, zinc lamellar & e-coat Heavy duty and corrosion protection paint systems Application technologies WWT Systems Quality control Sustainability

Ebrats* Sao Paulo, BR October 5-7 3

circulation

Ibérica

Revista de pintura y acabado industrial Revista de pintura e acabamento industrial Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

A very loyal readership with the highest engagement of the sector (figures from October 2019 to September 2020) print run: 3,500 copies per issue

yearly circulation: 14,000 copies digital circulation: 5,000 ± 5%

social media reach: thousands of industry professionals via Linkedin, Instagram, Facebook, of which more than 18,000 are direct contacts (follower/members).

SECTOR READERSHIP furniture - 10% (metal, MDF, garden, office, contract, urban, sport)

household appliances, HVAC, Electronics - 5%

2. Spain 3. Mexico

architectural building - 27% (profiles, frames, roofing, panels, coil coating, façade)

others - 2% (jewellery gifts, glasses, medical devices, labs & universities) workshops & custom coaters - 10% (powder, liquid, anodising, shot blasting)

DIGITAL READERS BY COUNTRY

1. Portugal

4. Brazil 5. Italy 6. Germany

Ibérica

coatings industry - 5%

7. USA

packaging & plastics - 2% metal working, carpentry, foundry, machine&tools - 8% architecture & design - 2%

8. Netherlands 9. Colombia 10. France

top ten SOURCE: issuu.com

automotive, transportation, ACE & off road - 29%

GEOGRAPHICAL BREAKDOWN - PRINTED CIRCULATION The social media strategy of ipcm ®_Ibérica/LatinoAmérica is one of the

ipcm _ Ibérica

Facebook and Instagram are updated daily, both with sector news and case studies resulting in one of the highest reader engagement worldwide.

ipcm _ LatinoAmérica

®

strongest within the sector. Our Website, LinkedIn Page, LinkedIn groups,

®

Spain

80%

Portugal

20%

Brazil

40%

Mexico

40%

Argentina, Colombia, Venezuela, Chile, Perù

20%

4

content & target

Ibérica

Revista de pintura y acabado industrial Revista de pintura e acabamento industrial Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

If you need to get the word out about your new product no one is better placed to help you than ipcm _Ibérica/LatinoAmérica. ®

VOLUME ANALYSIS: editorial content 77.7% - advertising 22.3%

analysis

brand new

focus on technology

highlight of the month

innovations

success stories

sustainability

industrial cleaning

zoom on events

3.4%

5.6%

48%

13%

6%

2.5%

14%

6.2%

1.3%

one of our winning factors is our unique and exclusive editorial content: this section features the articles we create by traveling worldwide to showcase innovations and technological advances

TARGET READERS

purchase & sales managers

technical & plant managers

quality managers

PLATFORM READERSHIP BREAKDOWN

R&D managers

desktop

tablet

mobile

80%

19%

1% SOURCE: issuu.com

5

advertising rates 2021 subscription rates 2021

PROGRESSIVE DISCOUNT

1 TIME

2 TIMES

3 TIMES

4 TIMES

1st coverpage (front cover)

€ 4,673.00

€ 4,316.00

€ 4,084.00

€ 3,842.00

2nd coverpage (inside front cover)

€ 2,780.00

€ 2,550.00

€ 2,440.00

€ 2,330.00

EMEA: € 60.00

PRINT + DIGITAL: 4 issues

1 right hand (page 3)

€ 2,927.00

€ 2,684.00

€ 2,568.00

€ 2,453.00

(postage included)

3rd coverpage (inside back cover)

€ 2,780.00

€ 2,550.00

€ 2,440.00

€ 2,330.00

4th coverpage (back cover)

€ 3,880.00

€ 3,660.00

€ 3,550.00

€ 3,300.00

REST OF THE WORLD : € 200.00

insert (double page - heavy paper)

€ 4,440.00

€ 4,100.00

€ 3,880.00

€ 3,650.00

page opposite to the Editor’s Letter

€ 2,780.00

€ 2,550.00

€ 2,440.00

€ 2,330.00

page opposite to the contents

€ 2,780.00

€ 2,550.00

€ 2,440.00

€ 2,330.00

internal full page

€ 2,453.00

€ 2,274.00

€ 2,158.00

€ 2,000.00

1/2 page

€ 1,463.00

€ 1,347.00

€ 1,232.00

€ 1,158.00

st

€ 874.00

€ 790.00

€ 758.00

€ 684.00

double page

1/4 page

€ 3,880.00

€ 3,660.00

€ 3,550.00

€ 3,300.00

double 1/2 page

€ 2,800.00

€ 2,568.00

€ 2,368.00

€ 2,210.00

double 1/4 page

€ 1,684.00

€ 1,579.00

€ 1,400.00

€ 1,263.00

(fast airmail shipping included) to subscribe please visit www.myipcm.com (click on ‘magazines’ in the main menu, then on ‘subscriptions’ and fill in the form) payments can be made online with PayPal or by bank transfer to the following account: Eos Mktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT CRCBIT22

GRAPHIC DESIGN RATES (available upon request) FULL PAGE

€ 1,000.00

1/4 PAGE

1/2 PAGE

€ 600.00

€ 400.00

all rates are valid up to 31.12.2021

frequency of publication published quarterly - 4 issues per year

year of publication

Ibérica

ipcm_Ibérica 6th 2021 ipcm_LatinoAmérica 9th 2021 published by Eos Mktg&Communication Srl Via Mascagni, 8

size 230 mm width x 280 mm height

20811 Cesano Maderno (MB) - Italy tel. +39 0362.503215 fax. +39 0362.1794768 www.eosmarketing.it

website www.myipcm.com

info@eosmarketing.it 6

- crop marks must be included in the graphic file - elements that must not be cut off must be placed in the safe area far enough away from the edge (min 8 mm) - file format must be 300 dpi Adobe PDFs, all photos and fonts embedded, CMYK for 4C or 2C

DEADLINES

- no word processor program files accepted

ISSUE

EDITORIALS

PRINTING MATERIAL

DATE OF PUBLICATION

21 + 33/2021 - Feb

27.01.2021

07.02.2021

26.02.2021

22 + 34/2021 - May

28.04.2021

07.05.2021

20.05.2021

23 + 35/2021 - Aug

22.07.2021

30.07.2021

30.08.2021

24 + 36/2021 - Nov

25.10.2021

05.11.2021

15.11.2021

DOUBLE 1/4 PAGE: only vertical

LOOSE INSERT: bleed area: 476x296 mm

safe area: 49.5x264 mm bleed area: 73.5x296 mm

98x130 mm

single and multiple inserts accepted on request

safe area:214x264 mm

safe area:214x264 mm

1/4 PAGE SQUARE

460x280 mm + 8 mm leeway per side

DOUBLE PAGE

safe area: 214x62 mm bleed area: 246x86 mm

only vertical

57.5x280 mm + 8 mm leeway per side

bleed area: 131x296 mm

DOUBLE 1/2 PAGE:

1/4 PAGE VERTICAL

safe area: 103x264 mm

230x70 mm + 8 mm leeway per side

safe area: 214x132 mm bleed area: 246x156 mm

safe area: 214x264 mm bleed area: 246x296 mm

1/4 PAGE HORIZONTAL

safe area: 222x272 mm bleed area: 246x296 mm

230x280 mm + 8 mm leeway per side

SINGLE PAGE

54.5 mm

115x280 mm + 8 mm leeway per side

230x280 mm + 8 mm leeway per side 230x140 mm + 8 mm leeway per side

10 mm

1/2 PAGE VERTICAL

COVER 1/2 PAGE HORIZONTAL

advertising formats & deadlines

print area: 98x130 mm

Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field.

Advertising that resembles editorial material will be labeled “advertisement” in small print.

Advertisers are rate protected for the duration of their contract.

7

COMPLETE SOLUTIONS FOR YOUR MARKETING AND COMMUNICATION STRATEGY

Founder Partner

Graphics

Editor-in-Chief

Layout Specialist

MAGAZINES

Editorial Office

ALESSIA VENTURI

ELISABETTA VENTURI

venturi@ipcm.it

grafico@ipcm.it

Founder Partner

Editorial Office

Editorial Director

Social Media

Head of Sales

Newsletter

FRANCESCO STUCCHI

ILARIA PAOLOMELO

stucchi@ipcm.it

paolomelo@ipcm.it

Founder Partner

Secretariat

CFO, Head of

Data Entry

Training and Events

Web Marketing Assistant

PAOLA GIRALDO

GIORGIA RICCHIUTI

giraldo@ipcm.it

segreteria@ipcm.it

Head of Editorial Office

Sales & Editorial Office

Ibérica Protective Coatings ®

®

TRADE FAIRS

for DE, AT, CH, DK, FR, NL, BE

MONICA FUMAGALLI

NICOLE KRAUS

fumagalli@ipcm.it

kraus@ipcm.it

Trade Fairs

Sales & Editorial Office

Shipments

for DE, AT, CH, DK, FR, NL, BE

EOS is the official agency for Italy, Spain and Portugal of

Karlsruhe, Germany

Karlsruhe, Germany

EOS is the official agency for Europe of

Mexico City, Mexico

Administration

MATTEO SOTTI

CLAUS GÖRLICH

sotti@ipcm.it

goerlich@ipcm.it

Web & Social Media Content Manager, Editorial Office, Web Sales

Sales & Editorial Office

BARBARA PENNATI

SVEN KRAUS

pennati@ipcm.it

sven.kraus@ipcm.it

EVENTS workshops | training courses | technical advice & in-house training

for DE, AT, CH, DK, FR, NL, BE

open houses | conferences | inaugurations | B2B events | webinars

JOIN my myIPCM IPCM COMMUNITY ON www.eosmarketing.it | info@eosmarketing.it via mascagni, 8 | 20811 cesano maderno (mb) | italy | tel. +39 0362.503215 | fax +39 0362.1794768