ipcm® Ibérica & ipcm® LatinoAmérica - Media Guide 2020

IbĂŠrica Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

All over the world with

ipcm

ÂŽ

The trade journals about surface treatments and surface finishing for Spain, Portugal, Central and South America.

2020

MEDIA GUIDE

www.myipcm.com

1

why

Ibérica

WHAT WE HAVE DONE

IN 10 YEARS

Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

200 active customers

580 trade fair media partnerships

ipcm _Ibérica/LatinoAmérica is synonym of quality, ®

international and authoritative information in the field of surface treatment

410 exclusive case studies written

for Spanish and Portuguese-speaking countries.

50,500 average monthly website visits

ipcm _Ibérica/LatinoAmérica offers up-to-date information on the latest ®

surface technologies with industrial case studies, success stories, technical articles, market overviews, trade fair reports and industry news.

600-700K average page impressions per month

ipcm _Ibérica/LatinoAmérica brings the Spanish, Portuguese ®

and Latin American surface technology communities together, providing qualified information, lead generation and networking opportunities.

ipcm _Ibérica/LatinoAmérica is media partner of all the major trade ®

shows and events within the field in Spain, Portugal and Latin America.

ipcm _Ibérica/LatinoAmérica is widespread in Spain, Portugal, ®

Central and South America both in digital and printed form.

ipcm _Ibérica/LatinoAmérica is building a Spanish&Portuguese speaking ®

community of professionals on LinkedIn with its group “MyIpcm Grupo de Pintura Industrial” which has around 900 members.

2

editorial calendar 2020

The present calendar offers a general indication for your advanced planning.

For further information please write to info@ipcm.it

* ipcm _Ibérica/LatinoAmérica is media partner with own booth or press corner ®

EVENTS

Focus on innovations in paint&coating technologies,

SFM - Surface Finishing Mexico Guadalajara, MEX March 25-26

surface treatments and finishes for metals, aluminium, Raw material, chemicals Surface engineering Powder coatings, liquid paints

FEBRUARY 2020

n. 17 ipcm_Ibérica n. 29 ipcm_ LatinoAmérica (print edition)

plastics, composites, glass and MDF

Coil coating, e-coat, zinc-lamellar coatings Painting lines, automation, anodising Vertical/horizontal lines for aluminium profiles Air purification, waste water treatment Advanced pre-treatment technologies

Expomecânica* Porto, PT April 17-19 Feimec* São Paulo, BR May 5-9 FabTech Mexico* Mexico City, MX May 12-14

Accessories & consumables PVD Coatings, plasma technology Paint Stripping Quality control

Special issue distributed at PaintExpo* Karlsruhe, DE April 21-24

ISSUE

Colour trends, lightweighting, E-mobility nanotechnologies, additive manufacturing Raw material, chemicals

AUGUST 2020

n. 19 ipcm_Ibérica n. 31 ipcm_ LatinoAmérica (print edition)

Raw materials Smart coatings, anodic oxidation, sublimation, powder-on-powder wood effect Vertical/horizontal lines for aluminium profiles – new technological solutions Application equipment Paint stripping Colour and quality control WWT systems, ZLD systems Sustainability

Innovations in paint shops, automation and application equipment, shot-peening, coil coating Vertical/horizontal lines for aluminium profiles, anodising

Eurosurfas* Expoquimia Equiplas Barcelona, ES June 2-5

Powder-In Mould Coating, PVD & plasma Heavy duty and corrosion protection paint systems Water & air treatment Quality control & weathering

Veteco* Madrid, ES November 10-13 Special issue distributed at Aluminium Düsseldorf, DE October 6-8

ISSUE

TOPICS

EVENTS

Includes the

EMAF* Porto, PT November 18-21

Special on ACE & Off Road industries, construction machinery, commercial vehicles Raw materials, chemicals Pretreatment & Nanotechnologies Surface preparation

NOVEMBER 2020

Ebrats - Feitintas - Fesqua* São Paulo, BR September 16-19

Special effects colours & finishes, chrome-free technologies, super/hyper-durable coatings, pre-painted metal for façades and building systems, cool roof

Low cure painting systems, e-coat, zinc-lamellar coatings, anodization

Automotive Business Experience São Paulo, BR May 27

Paint Stripping

n. 20 ipcm_Ibérica n. 32 ipcm_ LatinoAmérica (E_Magazine)

EVENTS

Features the Aluminium, plastics, pre-painted metals

Biemh* Bilbao, ES May 25-29

Sustainability

TOPICS Special on Metal architecture and industrial design

EVENTS

Features the Aluminium, steel, HDG plastics & composites

Sustainability

ISSUE

TOPICS Special on Automotive - components, fasteners & wheels

MAY 2020

TOPICS

n. 18 ipcm_Ibérica n. 30 ipcm_ LatinoAmérica (E_Magazine)

ISSUE

Waterborne coatings, Powder Coatings Innovations in paint shops & automation DTM, monolayer painting system, zinc-lamellar & e-coat Heavy duty and corrosion protection paint systems Application technologies WWT Systems Quality control Sustainability

3

circulation

Ibérica

Revista de pintura y acabado industrial Revista de pintura e acabamento industrial Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

A very loyal readership with the highest engagement of the sector (figures from October 2018 to September 2019) print run: 3,500 copies per issue

yearly circulation: 14,000 copies

distribution at trade fairs&events: over 1,500 copies at 10 events in the world

digital circulation: 4,000 contacts per issue via newsletter - 400-500K page reads per issue (average) social media reach: around 140,000 industry professionals via Linkedin, Instagram, Facebook, of which more than 18,000 are direct contacts (follower/members).

SECTOR READERSHIP furniture - 10% (metal, MDF, garden, office, contract, urban, sport)

household appliances, HVAC, Electronics - 5%

2. USA 3. Brazil

architectural building - 27% (profiles, frames, roofing, panels, coil coating, façade)

others - 2% (jewellery gifts, glasses, medical devices, labs & universities) workshops & custom coaters - 10% (powder, liquid, anodising, shot blasting)

DIGITAL READERS BY COUNTRY

1. Spain

4. Mexico 5. Portugal 6. Colombia

Ibérica

coatings industry - 5%

7. Chile

packaging & plastics - 2% metal working, carpentry, foundry, machine&tools - 8% architecture & design - 2%

8. Argentina 9. Italy 10. Germany

top ten SOURCE: issuu.com

automotive, transportation, ACE & off road - 29%

GEOGRAPHICAL BREAKDOWN - PRINTED CIRCULATION The social media strategy of ipcm ®_Ibérica/LatinoAmérica is one of the

ipcm _ Ibérica

Our website/LinkedIn Page/LinkedIn groups/Facebook/Instagram are all updated several times a day, both with sector news and case studies resulting in one of the highest reader engagement worldwide.

ipcm _ LatinoAmérica

®

strongest within the sector, reaching almost 140,000 contacts daily.

®

Spain

80%

Portugal

20%

Brazil

50%

Mexico

30%

Argentina, Colombia, Venezuela, Chile, Perù

20%

4

content & target

Ibérica

Revista de pintura y acabado industrial Revista de pintura e acabamento industrial Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

If you need to get the word out about your new product no one is better placed to help you than ipcm _Ibérica/LatinoAmérica. ®

VOLUME ANALYSIS: editorial content 78% - advertising 22%

analysis

brand new

focus on technology

highlight of the month

innovations

success stories

sustainability

raw materials

3%

24%

50%

5%

12%

3%

3%

new section for 2020

one of our winning factors is our unique and exclusive editorial content: this section features the articles we create by traveling worldwide to showcase innovations and technological advances

TARGET READERS

purchase & sales managers

technical & plant managers

quality managers

PLATFORM READERSHIP BREAKDOWN

R&D managers

desktop

tablet

mobile

73%

3%

24% SOURCE: issuu.com

5

advertising rates 2020 subscription rates 2020

PROGRESSIVE DISCOUNT

1 TIME

2 TIMES

3 TIMES

4 TIMES

1st coverpage (front cover)

€ 4,673.00

€ 4,316.00

€ 4,084.00

€ 3,842.00

2nd coverpage (inside front cover)

€ 2,780.00

€ 2,550.00

€ 2,440.00

€ 2,330.00

EMEA: € 60.00

PRINT + DIGITAL: 4 issues

1 right hand (page 3)

€ 2,927.00

€ 2,684.00

€ 2,568.00

€ 2,453.00

(postage included)

3rd coverpage (inside back cover)

€ 2,780.00

€ 2,550.00

€ 2,440.00

€ 2,330.00

4th coverpage (back cover)

€ 3,880.00

€ 3,660.00

€ 3,550.00

€ 3,300.00

REST OF THE WORLD : € 200.00

insert (double page - heavy paper)

€ 4,440.00

€ 4,100.00

€ 3,880.00

€ 3,650.00

page opposite to the Editor’s Letter

€ 2,780.00

€ 2,550.00

€ 2,440.00

€ 2,330.00

page opposite to the contents

€ 2,780.00

€ 2,550.00

€ 2,440.00

€ 2,330.00

internal full page

€ 2,453.00

€ 2,274.00

€ 2,158.00

€ 2,000.00

1/2 page

€ 1,463.00

€ 1,347.00

€ 1,232.00

€ 1,158.00

st

€ 874.00

€ 790.00

€ 758.00

€ 684.00

double page

1/4 page

€ 3,880.00

€ 3,660.00

€ 3,550.00

€ 3,300.00

double 1/2 page

€ 2,800.00

€ 2,568.00

€ 2,368.00

€ 2,210.00

double 1/4 page

€ 1,684.00

€ 1,579.00

€ 1,400.00

€ 1,263.00

(fast airmail shipping included) to subscribe please visit www.myipcm.com (click on ‘magazines’ in the main menu, then on ‘subscriptions’ and fill in the form) payments can be made online with PayPal or by bank transfer to the following account: Eos Mktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT CRCBIT22

GRAPHIC DESIGN RATES (available upon request) FULL PAGE

€ 1,000.00

1/4 PAGE

1/2 PAGE

€ 600.00

€ 400.00

all rates are valid up to 31.12.2020

frequency of publication published quarterly - 4 issues per year

year of publication

Ibérica

ipcm_Ibérica 5th 2020 ipcm_LatinoAmérica 8th 2020 published by Eos Mktg&Communication Srl Via Mascagni, 8

size 230 mm width x 280 mm height

20811 Cesano Maderno (MB) - Italy tel. +39 0362.503215 fax. +39 0362.1794768 www.eosmarketing.it

website www.myipcm.com

info@eosmarketing.it 6

- crop marks must be included in the graphic file - elements that must not be cut off must be placed in the safe area far enough away from the edge (min 8 mm) - file format must be 300 dpi Adobe PDFs, all photos and fonts embedded, CMYK for 4C or 2C

DEADLINES

- no word processor program files accepted

ISSUE

EDITORIALS

PRINTING MATERIAL

DATE OF PUBLICATION

17 + 29/2020 - feb

24.01.2020

14.02.2020

26.02.2020

18 + 30/2020 - may

24.04.2020

08.05.2020

18.05.2020

19 + 31/2020 - aug

24.07.2020

07.08.2020

31.08.2020

20 + 32/2020 - nov

23.10.2020

02.11.2020

13.11.2020

DOUBLE 1/4 PAGE: only vertical

LOOSE INSERT: bleed area: 476x296 mm

safe area: 49.5x264 mm bleed area: 73.5x296 mm

98x130 mm

single and multiple inserts accepted on request

safe area:214x264 mm

safe area:214x264 mm

1/4 PAGE SQUARE

460x280 mm + 8 mm leeway per side

DOUBLE PAGE

safe area: 214x62 mm bleed area: 246x86 mm

only vertical

57.5x280 mm + 8 mm leeway per side

bleed area: 131x296 mm

DOUBLE 1/2 PAGE:

1/4 PAGE VERTICAL

safe area: 103x264 mm

230x70 mm + 8 mm leeway per side

safe area: 214x132 mm bleed area: 246x156 mm

safe area: 214x264 mm bleed area: 246x296 mm

1/4 PAGE HORIZONTAL

safe area: 222x272 mm bleed area: 246x296 mm

230x280 mm + 8 mm leeway per side

SINGLE PAGE

54.5 mm

115x280 mm + 8 mm leeway per side

230x280 mm + 8 mm leeway per side 230x140 mm + 8 mm leeway per side

10 mm

1/2 PAGE VERTICAL

COVER 1/2 PAGE HORIZONTAL

advertising formats & deadlines

print area: 98x130 mm

Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field.

Advertising that resembles editorial material will be labeled “advertisement” in small print.

Advertisers are rate protected for the duration of their contract.

7

COMPLETE SOLUTIONS FOR YOUR MARKETING AND COMMUNICATION STRATEGY

Founder Partner

Graphics

Editor-in-Chief

Editorial Office

ALESSIA VENTURI

ELISABETTA VENTURI

venturi@ipcm.it

grafico@ipcm.it

Founder Partner

Editorial Office

Editorial Director

Social Media

Head of Sales

Newsletter

FRANCESCO STUCCHI

ILARIA PAOLOMELO

stucchi@ipcm.it

paolomelo@ipcm.it

Founder Partner

Sales & Editorial Office

CFO, Head of

for DE, AT, CH, DK, FR, NL, BE

MAGAZINES

Ibérica Protective Coatings ®

®

TRADE FAIRS Training and Events

PAOLA GIRALDO

NICOLE KRAUS

giraldo@ipcm.it

kraus@ipcm.it

Head of Editorial Office

Sales & Editorial Office for DE, AT, CH, DK, FR, NL, BE

MONICA FUMAGALLI

CLAUS GÖRLICH

fumagalli@ipcm.it

goerlich@ipcm.it

Trade Fairs

Sales & Editorial Office

Web Sales

for DE, AT, CH, DK, FR, NL, BE

EOS is the official agency for Italy, Spain and Portugal of

Karlsruhe, Germany

Karlsruhe, Germany

EOS is the official agency for Europe of

Mexico City, Mexico

Administration

MATTEO SOTTI

SVEN KRAUS

sotti@ipcm.it

sven.kraus@ipcm.it

EVENTS workshops | training courses | technical advice & in-house training

Web & Social Media Content Manager, Editorial Office, Web Sales

open houses | conferences | inaugurations | B2B events | webinars

BARBARA PENNATI pennati@ipcm.it

JOIN myIPCM COMMUNITY ON www.eosmarketing.it | info@eosmarketing.it via mascagni, 8 | 20811 cesano maderno (mb) | italy | tel. +39 0362.503215 | fax +39 0362.1794768