ipcm_LatinoAmérica/Ibérica – Media Guide 2019

IbĂŠrica Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

All over the world with

ipcm

ÂŽ

The trade journals of surface treatments and surface finishing for Spain, Portugal, Central and South America.

2019

MEDIA GUIDE

www.myipcm.com

why

Ibérica

WHAT WE HAVE DONE

Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

IN 10 YEARS 180 active customers

506 trade fair media partnerships

ipcm _Ibérica/LatinoAmérica is the magazine for painting, ®

coating, and surface treatments technologies for Spanish and Portuguese-speaking countries.

350 content exclusive case studies written

ipcm _Ibérica/LatinoAmérica provides the answers to the most ®

50,387 average monthly website visits

common questions about surface technologies, with up-to-date information on the latest products and technologies, industrial case studies, market overviews, trade fair reports and industry news.

1,135,203 average page visits per month

ipcm _Ibérica/LatinoAmérica brings the Spanish, Portuguese and ®

Latin American surface technology communities together, providing qualified information, lead generation and networking opportunities.

ipcm _Ibérica/LatinoAmérica is media partner of all the major trade ®

shows and events within the field in Spain, Portugal and Latin America.

ipcm _Ibérica/LatinoAmérica is widespread in Spain, Portugal, ®

Central and South America both in digital and printed form.

ipcm _Ibérica/LatinoAmérica is building a Spanish&Portuguese speaking ®

community of professionals on LinkedIn with its group “MyIpcm Grupo de Pintura Industrial” which has around 1,000 members.

editorial calendar 2019

The present calendar offers a general indication for your advanced planning.

For further information please write to info@ipcm.it

* ipcm _Ibérica/LatinoAmérica is media partner with own booth or press corner ®

SFM - Surface Finishing Mexico Monterrey, MEX March 14-15

Powder coatings, liquid paints, coil coating, new finishes and technologies Painting lines & finishing installations, filtration, water treatment Advanced pre-treatment technologies, mixing & application equipment, accessories & consumables PVD Coatings, plasma technology Quality control

CoaTech* FabTech Mexico Mexico City, MEX May 7-9 EXPOMECANICA* Porto, PT May, 3-5

Review of events & exhibitions

Latin American Coatings Show Mexico City, MEX June, 19-21

TOPICS

EVENTS

Case-histories Sustainability

ISSUE

Powder Coating Technical Conference* Orlando, FL, USA April 1-4

ISSUE

MAY 2019

EVENTS

Focus on innovations in paint & coating technologies, surface treatments & finishing

n. 14 ipcm_Ibérica n. 26 ipcm_ LatinoAmérica (only E_Magazine)

TOPICS

Surface preparation, surface engineering, cleaning

FEBRUARY 2019

n. 13 ipcm_Ibérica n. 25 ipcm_ LatinoAmérica (print edition)

ISSUE

Water treatment systems Air purification Case-histories Sustainability Review of events & exhibition

Colour trends Pre-treatment & nanotechnologies, surface preparation

Subcontratación* Bilbao, ES June 4-6

Waterborne coatings, UV curing painting systems, low cure coatings, e-coat and zinc-lamellar coatings, anodization Innovations in paint shops, automation and application equipment, shot-peening, coil coating

Fastener Fair Mexico* Napoles, Mexico City, MEX June 19-20

Sustainability

ISSUE

TOPICS Includes the Special on ACE & Off Road industries, construction machinery, commercial vehicles Pre-treatment & nanotechnologies Surface preparation

NOVEMBER 2019

Colour and quality control Weathering

Automotive Business Experience San Paolo, BR May 27

Case-histories Review of events & exhibitions

n. 16 ipcm_Ibérica n. 28 ipcm_ LatinoAmérica (only E_Magazine)

AUGUST 2019

n. 15 ipcm_Ibérica

n. 27 ipcm_ LatinoAmérica (print edition)

Application equipment, IR-UV curing, paint stripping

EVENTS

Includes the Special on automotive & transportation Aluminium, steel, plastics & new materials, Components, fasteners & wheels

powder-In Mould Coating, PVD & plasma Heavy duty and corrosion protection paint systems Water & air treatment Quality control & weathering

Includes the Special on aluminium Aluminium pre-treatment technologies, nanotechnologies, special effects finishes, coil coating, smart coatings, anodic oxidation, sublimation

TOPICS

Waterborne coatings, UV curing painting systems, innovations in paint shops & automation, powder coatings, monolayer and direct-to-metal painting system, zinc lamellar & e-coat Heavy duty and corrosion protection paint systems Application technologies Waste water treatment Cleaning Quality control Sustainability Review of events & exhibitions

EVENTS

circulation

Ibérica

Revista de pintura y acabado industrial Revista de pintura e acabamento industrial Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

A very loyal readership with the highest engagement of the sector (figures from October 2017 to September 2018)

print run: 3,500 copies per issue yearly circulation: 14,000 copies digital circulation: 4,000 contacts per issue via newsletter - 800,000 page reads per issue (average) social media reach: 150,000 industry professionals via Linkedin, Instagram, Facebook SECTOR READERSHIP furniture - 10% (metal, MDF, garden, office, contract, urban, sport)

household appliances, HVAC, Electronics - 5%

2. Spain 3. Brazil

architectural building - 27% (profiles, frames, roofing, panels, coil coating, façade)

others - 2% (jewellery gifts, glasses, medical devices, labs & universities) workshops & custom coaters - 10% (powder, liquid, anodic oxidation, shot blasting)

DIGITAL READERS BY COUNTRY

1. Portugal

4. Mexico 5. USA 6. Argentina

Ibérica

coating & painting technology - 5%

packaging & plastics - 2% metal working, carpentry, foundry, machine&tools - 8% architecture & design - 2%

7. Colombia 8. Perù 9. Chile 10. Venezuela

top ten SOURCE: issuu.com

automotive, transportation, ACE & off road - 29%

GEOGRAPHICAL BREAKDOWN PRINTED CIRCULATION The social strategy of ipcm ®_Ibérica/LatinoAmérica is, without doubt,

ipcm _ Ibérica

Our internet/LinkedIn Page/LinkedIn groups/Facebook/Instagram are all updated several times a day, both with sector news and case studies resulting in the highest reader engagement worldwide and double digit growth every year.

ipcm _ LatinoAmérica

®

the strongest within the sector, reaching almost 200,000 contacts daily.

®

Spain

70%

Portugal

30%

Brazil

40%

Mexico

40%

Argentina, Colombia, Venezuela, Chile, Perù

20%

content & target

Ibérica

Revista de pintura y acabado industrial Revista de pintura e acabamento industrial Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

If you need to get the word out about your new product no one is better placed to help you than ipcm _Ibérica/LatinoAmérica. ®

VOLUME ANALYSIS: editorial content 78% - advertising 22%

analysis

brand new

focus on technology

highlight of the month

innovations

success stories

sustainability

5% 3%

35% 37%

40%

5%

12% 10%

5% 3%

new section for 2019

one of our winning factors is our unique and exclusive editorial content: we travel worldwide on request of our partners to create articles that showcase their technology or services

TARGET READERS

purchase & sales managers

technical & plant managers

quality manager

PLATFORM READERSHIP BREAKDOWN

R&D manager

desktop

tablet

mobile

79%

4%

17% SOURCE: issuu.com

advertising rates 2019 subscription rates 2019

PROGRESSIVE DISCOUNT

1 TIME

2 TIMES

3 TIMES

4 TIMES

1st coverpage (front cover)

€ 4,440.00

€ 4,100.00

€ 3,880.00

€ 3,650.00

2nd coverpage (inside front cover)

€ 2,780.00

€ 2,550.00

€ 2,440.00

€ 2,330.00

EMEA: € 60.00

PRINT + DIGITAL: 4 issues

1 right hand (page 3)

€ 2,780.00

€ 2,550.00

€ 2,440.00

€ 2,330.00

(postage included)

3rd coverpage (inside back cover)

€ 2,780.00

€ 2,550.00

€ 2,440.00

€ 2,330.00

4th coverpage (back cover)

€ 3,880.00

€ 3,660.00

€ 3,550.00

€ 3,300.00

REST OF THE WORLD : € 200.00

insert (double page - heavy paper)

€ 4,440.00

€ 4,100.00

€ 3,880.00

€ 3,650.00

page opposite to the Editor’s Letter

€ 2,780.00

€ 2,550.00

€ 2,440.00

€ 2,330.00

page opposite to the contents

€ 2,780.00

€ 2,550.00

€ 2,440.00

€ 2,330.00

internal full page

€ 2,330.00

€ 2,160.00

€ 2,050.00

€ 1,900.00

1/2 page

€ 1,390.00

€ 1,280.00

€ 1,170.00

€ 1,100.00

st

€ 830.00

€ 750.00

€ 720.00

€ 650.00

double page

1/4 page

€ 3,880.00

€ 3,660.00

€ 3,550.00

€ 3,300.00

double 1/2 page

€ 2,660.00

€ 2,440.00

€ 2,250.00

€ 2,100.00

double 1/4 page

€ 1,600.00

€ 1,500.00

€ 1,330.00

€ 1,200.00

(fast airmail shipping included) to subscribe please visit www.myipcm.com (click on ‘magazines’ in the main menu, then on ‘subscriptions’ and fill in the form) payments can be made online with PayPal or by bank transfer to the following account: Eos Mktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT CRCBIT22

GRAPHIC DESIGN RATES (available upon request) FULL PAGE

€ 1,000.00

1/4 PAGE

1/2 PAGE

€ 600.00

€ 400.00

all rates are valid up to 31.12.2019

frequency of publication published quarterly - 4 issues per year

eos eos

MKTG & COMMUNICATION MKTG & COMMUNICATION

Ibérica

year of publication ipcm_Ibérica 4th 2019 ipcm_LatinoAmérica 7th 2019

published by Eos Mktg&Communication Srl Via Mascagni, 8

size 230 mm width x 280 mm height

20811 Cesano Maderno (MB) - Italy tel. +39 0362.503215 fax. +39 0362.1794768 www.eosmarketing.it info@eosmarketing.it

website www.myipcm.com

- crop marks must be included in the graphic file - elements that must not be cut off must be placed in the safe area far enough away from the edge (min 8 mm) - file format must be 300 dpi Adobe PDFs, all photos and fonts embedded, CMYK for 4C or 2C

DEADLINES

- no word processor program files accepted

ISSUE

EDITORIALS

PRINTING MATERIAL

DATE OF PUBLICATION

13 + 25/2019 - feb

18.01.2019

08.02.2019

22.02.2019

14 + 26/2019 - may

19.04.2019

10.05.2019

24.05.2019

15 + 27/2019 - aug

19.07.2019

02.08.2019

30.08.2019

16 + 28/2019 - nov

18.10.2019

08.11.2019

22.11.2019

DOUBLE 1/4 PAGE: only vertical

LOOSE INSERT: bleed area: 476x296 mm

safe area: 49.5x264 mm bleed area: 73.5x296 mm

115x140 mm + 8 mm leeway per side

single and multiple inserts accepted on request

safe area:214x264 mm

safe area:214x264 mm

1/4 PAGE SQUARE

460x280 mm + 8 mm leeway per side

DOUBLE PAGE

safe area: 214x62 mm bleed area: 246x86 mm

only vertical

57.5x280 mm + 8 mm leeway per side

bleed area: 131x296 mm

DOUBLE 1/2 PAGE:

1/4 PAGE VERTICAL

safe area: 103x264 mm

230x70 mm + 8 mm leeway per side

safe area: 214x132 mm bleed area: 246x156 mm

safe area: 214x264 mm bleed area: 246x296 mm

1/4 PAGE HORIZONTAL

safe area: 222x272 mm bleed area: 246x296 mm

230x280 mm + 8 mm leeway per side

SINGLE PAGE

54.5 mm

115x280 mm + 8 mm leeway per side

230x280 mm + 8 mm leeway per side 230x140 mm + 8 mm leeway per side

10 mm

1/2 PAGE VERTICAL

COVER 1/2 PAGE HORIZONTAL

advertising formats & deadlines

safe area: 103x132 mm bleed area: 131x156 mm

Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field.

Advertising that resembles editorial material will be labeled “advertisement” in small print.

Advertisers are rate protected for the duration of their contract.

complete solutions for your marketing and communication.

Ibérica

magazines

trade fairs

events

myIPCM COMMUNITY ON

MKTG & COMMUNICATION

EOS is the official agency for Italy, Spain and Portugal of Karlsruhe, Germany

Karlsruhe, Germany

workshops | training courses | technical advice & in-house training |open houses conferences | business meetings

JOIN

eos eos

MKTG & COMMUNICATION

presentations | inaugurations | networking & B2B events of various kind, outside traditional circuits for business meeting

Founder Partner Editor-in-Chief

Founder Partner Editorial Director Head of Sales

Founder Partner CFO, Head of Training and Events

Head of Editorial Office

Trade Fairs, Web Sales, Administration

ALESSIA VENTURI

FRANCESCO STUCCHI

PAOLA GIRALDO

MONICA FUMAGALLI

MATTEO SOTTI

venturi@ipcm.it

stucchi@ipcm.it

giraldo@ipcm.it

fumagalli@ipcm.it

sotti@ipcm.it

Web & Social Media Content Manager, Editorial Office, Web Sales

Graphics Editorial Office

Editorial Office Social Media Newsletter

Sales Social Media Web Development

BARBARA PENNATI

ELISABETTA VENTURI

ILARIA PAOLOMELO

JONATHAN LOWE

pennati@ipcm.it

grafico@ipcm.it

paolomelo@ipcm.it

lowe@ipcm.it

Sales & Editorial Office for DE, AT, CH, DK, FR, NL, BE

NICOLE KRAUS CLAUS GÖRLICH kraus@ipcm.it goerlich@ipcm.it

EOS MKTG&COMMUNICATION SRL via mascagni, 8 | 20811 cesano maderno (mb) | italy | www.eosmarketing.it | info@eosmarketing.it | tel. +39 0362.503215 | fax +39 0362.1794768