ipcm®_Protective Coatings - Media Guide 2015

Protective Coatings 速

Media Guide 2015 The new magazine about corrosion control and prevention

www.ipcm.it

eosMktg&Communication

Protective Coatings 速

ipcm protective coatings why?

P 01

circulation and distribution analysis

P 02

editorial calendar 2015

P 03

advertising rates 2015

P 04

advertising formats

P 05

www.ipcm.it

P 06

connect to The Amazing World of Finishing

P 07

web marketing web advertising

P 08

eos Mktg& Communication

P 09

Protective Coatings why? ®

Protective Coatings ®

ipcm Protective Coatings is a quarterly technical magazine for the protective coatings and corrosion control and prevention industries. ®

Protective Coatings ®

Protective Coatings ®

Protective Coatings ®

It is bilingual, English and Italian, and it circulates around Europe and in strategic markets for the protective coatings industry outside Europe, such as the MENA region (North Africa - Middle East). ipcm Protective Coatings feature topics contain technical, scienti ic and practical information on all kinds of protective coatings, anticorrosion technologies and surface preparation (blasting, sanding, stripe coat…), on inspections and quality control, standards and regulation. ®

The magazine provides answers to questions about protective coatings technologies and application, up-to-date information on the latest products and technologies; market overviews, trade fair reports and industry news. ipcm Protective Coatings brings the protective coating community together, provides competent and quali ied information, networking opportunities and excellent industry contacts. ®

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Protective Coatings circulation and distribution analysis ®

Enjoy on The magazine offers quali ied technical information to a highly specialized industrial target including coating inspectors and Decision Makers in the ields of engineering, pipelines, energy, oil & gas industry, valves & tanks, infrastructures, facilities, public works, building industry, transportation, chemical industry.

The magazine also reaches university centers, labs and research institutes.

Protective Coatings ®

www.ipcm.it!

Target audience • Technicians • Engineers • Applicators • Researchers • Coating Inspectors

• Designers and Architects • Contractors • Coating Specialists • Coating Formulators

Volume and editorial analysis

Geographical Distribution (annual average)

Readers by Industry Italy

Abroad

Total

2013

4 issues

Total volume

292

100 %

Editorial

246

84.3 %

Applicators

46

15.7 %

Building industry (Infrastructures, facilities, public works)

15.00 %

15.00 %

15.00 %

Pipelines, Tanks & Valves

11.00 %

15.00 %

13.00 %

Advertising

Steel fabrication shops and carpentry

Analysis of editorial content

246

Market & Industrial analysis

50

20.3 %

Engineering (offshore and onshore, energy, wind energy, industrial plants)

42.5

17.4 %

55

Market news & Product news Technical case histories R&D & Innovations Events, Trade fairs & Conferences Standards & Legislation Quality Control

28.00 % 23.70 %

25.00 % 15.00 %

26.50 % 19.35 %

Economic Region Italy

30.0 %

Benelux

20.0 %

Germany, Austria, Switzerland

15.0 %

Scandinavia

13.3 %

UK

10.0 %

10.00 %

12.50 %

11.25 %

Shipyards

5.00 %

5.00 %

5.00 %

Mena Region

3.8 %

22.3 %

Coatings Industry

5.00 %

10.00 %

7.50 %

Eastern Europe

2.5 %

51.25

20.8 %

Inspectors

1.50 %

1.50 %

1.50 %

Far East

1.2 %

25

10.2 %

Research Lab & Institutes

0.80 %

1.00 %

0.90 %

7

2.8 %

15.25

6.2 %

Spain, Portugal, Greece

4.2 %

Print run: 3,000 copies per issue/yearly circulation: 12,000 copies Digital circulation: newsletter to 5,000 (average) contacts per issue / yearly circulation: 20,000 Total circulation: 32,000 (annual average)

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Share of distributed circulation

Protective Coatings editorial calendar 2015 速

ISSUE

TOPICS

EVENTS

ISSUE

TOPICS

EVENTS

ISSUE

TOPICS

13 April 2015

Surface preparation 100% solids Tank lining Polyurea Visco-elastic solutions

RAILTEX 2015*, Birmingham, UK, May 12-14, 2015

14 June 2015

Coating formulation Testing&measurement Mixing & Application Abrasives Fluorinated and PVDF coatings Polyurea

EUROCORR 2015*, Graz, Austria, September 6-10, 2015

15 October 2015

Raw materials/Pigments/ Additives Shot peening Thermal Spray Waterborne Coatings Application Technologies Polyurea

Environmental issues Regulations Report of inspections Review of conferences & exhibitions

European Conference on Heat Treatment 2015 & 22nd IFHTSE Congress*, Venice, Italy, May 20-22, 2015 GNS - Giornate Nazionali di Saldatura*, Genoa, Italy, May 28-29, 2015

Environmental issues

Environmental issues

Regulations Report of inspections Review of conference & exhibitions

International Regulations Report of Inspections Review of conferences &exhibitions

EVENTS

Giornate Nazionali sulla Corrosione e Protezione*, Ferrara, Italy, June 15-17, 2015

The present editorial calendar offers a general indication for your advanced planning.

The editorial office reserves the right to make changes.

For further information please write to info@ipcm.it ISSUE

TOPICS

16 December Shot peening 2015 Epoxy Polyurethan Tank lining Polyurea Measuring & testing

EVENTS CORROSION 2016*, Vancouver, Canada, March 11-15, 2016 EXPO Ferroviaria 2016*, Turin, Italy, April 05-07, 2016

Environmental issues International Regulations Report of inspections Review of conferences & exhibitions

*IPCM_Protective Coatings is media partner with own booth or press corner 03

Protective Coatings advertising rates 2015 (valid up to 31.12.2015) ®

1 time

2 times

3 times

4 times

1st Coverpage*

€ 5.307,00

€ 4.770,00

€ 4.340,00

€ 4.280,00

2nd Coverpage*

€ 3.340,00

€ 3.000,00

€ 2.755,00

€ 2.675,00

Page facing the 2nd Coverpage*

€ 3.340,00

€ 3.000,00

€ 2.755,00

€ 2.675,00

Page opposite to the Editor’s letter*

€ 3.340,00

€ 3.000,00

€ 2.755,00

€ 2.675,00

Page opposite to the Contents*

€ 3.340,00

€ 3.000,00

€ 2.755,00

€ 2.675,00

3rd Coverpage*

€ 3.340,00

€ 3.000,00

€ 2.755,00

€ 2.675,00

4th Coverpage*

€ 4.680,00

€ 4.250,00

€ 3.860,00

€ 3.745,00

Internal Full page

€ 2.675,00

€ 2.400,00

€ 2.300,00

€ 2.140,00

1/2 page

€ 1.600,00

€ 1.440,00

€ 1.320,00

€ 1.284,00

1/4 page

€ 869,00

€ 782,00

€ 717,00

€ 695,00

Double page

€ 4.280,00

€ 3.852,00

€ 3.530,00

€ 3.424,00

Double half page

€ 2.942,00

€ 2.640,00

€ 2.530,00

€ 2.354,00

* if available

SUBCRIPTION RATES 2015

Enjoy on Protective Coatings ®

4 issues: printed+digital € 50,00

www.ipcm.it!

4 issues only digital version: € 35,00 To activate the subscription, please download and fill in the form provided at www.ipcm.it Payments can be made by bank transfer to the following account: EosMktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT CRCBIT22

TECHNICAL INFORMATION & ADVERTISING SPECIFICATIONS

For more information please contact sales@ipcm.it

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Frequency of publication: Published quarterly: 4 issues per year

• Closing date: please consult the attached schedule.

• Trim Size: 230x280 mm;

Year of publication: 4th volume 2015

• Bleed Size: 240 x 290 mm;

Size of journal: 230 mm width x 280 mm height Website: www.ipcm.it Publishing House: Eos Mktg&Communication Srl, Via Matteotti, 16 20811- Cesano Maderno (MB), Italy tel. +39 0362 503215 fax +39 0362 1794768 www.eosmarketing.it info@eosmarketing.it

The bleed size should provide 5 mm leeway on each side.

Please include crop marks in the graphic file

• Preferred method: • 300 dpi Adobe PDFs, all photos/fonts embedded, CMYK for 4C or 2C. • Photoshop or Illustrator files-300 dpi min. TIFs orJPGs, photos/fonts/color as above.

No word processor program files accepted.

For more information, contact: info@ipcm.it

Protective Coatings

Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the ield.

Advertising that resembles editorial material will be labeled “advertisement” in small print.

Advertisers are rate protected for the duration of their contract.

width x height 1st Coverpage

230x280 mm + 5 mm leeway per side

2nd Coverpage

230x280 mm + 5 mm leeway per side

Page facing the 2nd Coverpage

230x280 mm + 5 mm leeway per side

Page opposite to the Editor’s letter

230x280 mm + 5 mm leeway per side

Page opposite to the Contents

230x280 mm + 5 mm leeway per side

3rd Coverpage

230x280 mm + 5 mm leeway per side

4th Coverpage

230x280 mm + 5 mm leeway per side

Full page

230x280 mm + 5 mm leeway per side

1/2 page

230x140 mm / 115x280 mm + 5 mm leeway per side

1/4 page

230x70 mm / 57,5x280 mm + 5 mm leeway per side

Double page

460x280 mm

Double half page (only vertical)

115x280 mm (left + right)

DEADLINES

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Issue and period

Deadline editorials

Deadline advertisement

Date of publication

13/2015 - April

13/03/15

10/04/15

28/04/15

14/2015 - June

15/05/15

12/06/15

29/06/15

15/2015 - October

11/09/15

09/10/15

28/10/15

16/2015 - December

13/11/15

11/12/15

21/12/15

You can book online your ad space on Protective Coatings Visit www.ipcm.it ®

+ 5 mm leeway per side + 5 mm leeway per side

Protective Coatings ®

Cover Trim size: 230 mm wide x 280 mm high Bleed size: 240 mm wide x 290 mm high Header size: 230 mm x 54,5 mm high distance from the top 10 mm

Double page Trim size: 460 mm wide x 280 mm high Bleed size: 470 mm wide x 290 mm high

Single page Trim size: 230 mm wide x 280 mm high Bleed size: 240 mm wide x 290 mm high

1/2 page horizontal Trim size: 230 mm wide x 140 mm high Bleed size: 240 mm wide x 150 mm high

1/4 page horizontal Trim size: 230 mm wide x 70 mm high Bleed size: 240 mm wide x 80 mm high

1/2 page vertical Trim size: 115 mm wide x 280 mm high Bleed size: 125 mm wide x 290 mm high

1/4 page vertical Trim size: 57,5 mm wide x 280 mm high Bleed size: 67,5 mm wide x 290 mm high

* please include cropmarks in the graphic file Double half page (vertical only) Trim size: 115 mm wide x 280 mm high Bleed size: 125 mm wide x 290 mm high Two separate graphic files

INSERT Single and multipage inserts accepted on request.

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ipcm.it Would you like to read brand-new information from the world of surface technologies?

Would you like to receive up-to-date information on the latest product developments?

Would you like to promote your own technology to decision-makers worldwide?

ipcm _Protective Coatings ®

PRINT + DIGITAL SUBSCRIPTION You receive a printed copy of the magazine ipcm Protective Coatings and the access credentials to read the pdf of ipcm Protective Coatings last issue and all its back issues.

Cost: 50.00 euro/year (4 issues ) ®

®

Join a specialized, skilled and groundbreaking digital editorial project!

Search in our database of technical articles to ϐind out the latest information on technologies, products and processes for surface ϐinishing!

DIGITAL SUBSCRIPTION You receive the access credentials for the digital version of the magazine, not only of the last issue but of the complete archive starting from the irst issue.

Cost: 35.00 euro / year (4 issues ) To ind out how to subscribe, please connect to www.ipcm.it

Connect to www.ipcm.it!

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Connect to THE AMAZING WORLD OF FINISHING

The directory THE AMAZING WORLD OF FINISHING is a wide list of suppliers of products, equipments, technologies and services for the surface treatment industry: Pre-treatment and surface preparation, liquid and powder coatings, raw materials and chemicals, plants, equipment and application systems, sandblasting, shot blasting, industrial cleaning, polishing and vibro inishing, job shop coating and stripping services, and much more.

This directory provides the contacts of hundreds of companies. You can search by industrial category, alphabetical list or geographic area. www.ipcm.it and the directory THE AMAZING WORLD OF FINISHING are the online points of reference for the users of surface treatment products and technologies, a large pool of information on paints and coatings, process technologies, events, market news, insights and analyses.

Web advertising on www.ipcm.it Over the last decade Internet has become an essential means of communication to achieve brand recognition, contacts, immediate and wide visibility.

Promoting online your business means to interact right from the beginning with your target with a high impact graphics. www.ipcm.it provides various types of web advertising: standard banners and leader banners in the different sections of the website; banners and advertorials in the monthly newsletter; DEM service.

The directory THE AMAZING WORLD OF FINISHING allows the demand meet with the supply and brings together the companies in order to create business opportunities and operational synergies: a real professional and international network for everyone who deals with surface treatments.

Join the directory THE AMAZING WORLD OF FINISHING to get more visibility in the surface technology industry!

Leader banner Animated or static GIF visible on top of all available sections of the website (see figure)

Position: 1 x screen shot max. 3 logos x position Duration: 1 month Price: 800.00 â‚Ź

You can book online your standard or leader banner.

Visit www.ipcm.it

Standard Banner Animated or static GIF visible at the bottom of all available sections of the website (see figure)

Position: 5 x screen shot 1 logo x position Duration: 1 month Price: 400.00 â‚Ź 07

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.it/web marketing - web advertising

DEM and E-BLAST

How to join the directory THE AMAZING WORLD OF FINISHING? • Basic registration: master data, product categories, link to the website, and 5 keywords (in 5 languages IT - EN - DE - ES - POR).

The cost is 180.00 euro/year.

• Intermediate registration: master data, product categories, link to the website 10 keywords (in 5 languages IT - EN - DE - ES - POR), logo, and a short description (150 words max.).

The cost is: 400.00 euro/year.

• Top registration: master data, product categories, logo, link to the website, 20 keywords (in 5 languages IT - EN - DE - ES - POR) and a technical area with a wide description of the company, product catalogue, pictures (up to 10 each), videos and map.

The cost is: 800.00 euro/year.

The targeted newsletter is one of the most effective ways to communicate quickly, concisely and engagingly with your target.

Our DEM (Direct Email Marketing) and E-BLAST services allow to promote your products, services or events through newsletters sent to the subscribers of www.ipcm.it, resulting in quali ied contracts. The DEM can involve either all subscribers or a geographically or product-speci ic target.

For prices and ile requirements please send an email to sales@ipcm.it.

Join online the directory THE AMAZING WORLD OF FINISHING

NEWSLETTER

Visit www.ipcm.it

Top registration

Basic registration Intermediate registration

IPCM monthly newsletter gives fast access to up-todate information related to the surface inishing world: companies, products, events and markets.

The target readers are decisionmakers from all sectors of the industry involving surface technologies.

Subscribers (updated to Sept.

2014): 1,850.00 ± 5% During the year a series of special NL will be scheduled in occasion of international events and trade fairs. For the scheduling please contact: editoria@ipcm.it.

Banner Size Positions Price Static

Advertorial 180x80 px 3 € 200.00 advertising on top of the newsletter

Text

min. 300 - max. 650 characters incl. spaces; Jpeg - 160x160 pixel

Logo/ picture Price € 200.00

CONTACT

organisation of events and trade fairs marketing&communication EVENTS We plan, realize and promote: • workshops • training courses • technical advice and in-house training • open-houses • conferences • business meetings • presentations • inaugurations • net-working and B2B events of various kind, outside traditional circuits for business meeting.

Editor-in-Chief Alessia Venturi venturi@ipcm.it Mobile: +39 347 7188257

EOS is the official agency for Italy, Spain & Portugal of in Karlsruhe, Germany, and in Istanbul, Turkey.

TRADE FAIR Organizing the presence at a trade fair is a heavy work for an exhibitor. Our goal is to ease this work, taking over on behalf of our customer every organizational aspects, such as: • stand booking • setting up • services • organization of travelling • logistic support and support at the booth • fund retrieval

Editor and sales director Francesco Stucchi stucchi@ipcm.it mobile: +39 347 2305437

Editorial office, PR, Events, training, administration Paola Giraldo giraldo@ipcm.it mobile: +39 347 5307304

SERVICES eos marketing&communication is a service company with strong orientation to solving problems, able to handle every aspect connected with marketing, communication and business management, such as: • marketing consulting and market analysis • consulting for business start-up and management • writing and preparation of business plans • press-of ice (writing and diffusion of press releases and newsletters, PR, relations with international and national press, survey, realization of monographies, organization of events) • graphic design

Editorial office WEB marketing and advertising Luca Antolini antolini@ipcm.it Tel. +39 0362 503215

Media sales and editorial office for Germany, Austria, Switzerland, Benelux, Danemark, France Nicole Kraus kraus@ipcm.it Fon: +49 (0) 6152 96 14 910 Fax: +49 (0) 6152. 96 14 911

Editorial Office, marketing and events assistant Monica Fumagalli info@ipcm.it Tel. +39 0362 503215

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Complete solutions for your marketing and communication

EOS Mktg&Communication has a deep and speci ic knowledge of the surface treatments industry.

We offer a complete range of services, a cross-media visibility, networking and training options to help you achieve your goal in the surface technology market.

Protective Coatings 速

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eos Mktg&Communication srl Via Matteotti, 16- 20811 Cesano Maderno (Mb) Italy - P.IVA/CF 06695850963 - REA MB-1863762 www.ipcm.it - info@ipcm.it - tel. +39 0362 503215 - fax +39 0362 1794768