ipcm_ICT_Industrial Cleaning Technologies - Media Guide 2017

INDUSTRIAL CLEANING TECHNOLOGIES Media Guide 2017 The ipcm supplement dedicated to surface cleaning&preparation, technical cleanliness, mechanical and vibratory ϐinishing ®

www.myipcm.com

eosMktg&Communication

INDUSTRIAL CLEANING TECHNOLOGIES

ICT Why?

P 01

Circulation

P 02

Editorial Calendar 2017

P 03

Advertising and subscription rates 2017

P 04

Advertising formats and deadlines 2017

P 05

www.myipcm.com

P 06

MyIpcm: Traffic Data and Digital Advertising

P 07

MyIpcm: The Directory and MyIpcm News

P 08

Eos Mktg&Communication

P 09

why?

INDUSTRIAL CLEANING TECHNOLOGIES

Supplemento a IPCM n° 35 - Settembre/Ottobre 2015

®

ICT is the supplement of ipcm

INDUSTRIAL CLEANING TECHNOLOGIES

ICT digital on

www.ipcm.it

POSTE ITALIANE SPA – SPED. IN A.P. 70% LO/MILANO

Supplemento a IPCM n° 35 - Settembre/Ottobre 2015

®

dedicated to industrial cleaning, metal polishing, mass metal inishing, super- inishing, shotpeening, and surface preparation in general (sandblasting, shot-blasting, vibration inishing, pretreatment, plasma cleaning, snow jet cleaning, CO2 cleaning, dry ice cleaning …).

®

INDUSTRIAL CLEANING TECHNOLOGIES

ICT digital on

www.ipcm.it

POSTE ITALIANE SPA – SPED. IN A.P. 70% LO/MILANO

Supplemento a IPCM n° 35 - Settembre/Ottobre 2015

®

POSTE ITALIANE SPA – SPED. IN A.P. 70% LO/MILANO

Supplemento a IPCM n° 35 - Settembre/Ottobre 2015

®

POSTE ITALIANE SPA – SPED. IN A.P. 70% LO/MILANO

INDUSTRIAL CLEANING TECHNOLOGIES

ICT digital on

www.ipcm.it

INDUSTRIAL CLEANING TECHNOLOGIES

ICT digital on

www.ipcm.it

ICT provides information based on technical case-studies about the application of new technologies and technical articles covering all aspects of industrial parts cleaning (e.g. different cleaning technologies, cleanliness inspection, applications in different industries), industry news and market overviews.

Twice a year ICT is published as a separated supplement.

March issue is distributed at the international exhibitions MecSpe, in Parma, Italy, March 23 to 25, and HannoverMesse, Hanover, Germany, April 24 to 28.

October issue is distributed at the international exhibitions Deburring Expo, Karlsruhe, Germany, October 10 to 12, and Parts2Clean, Stuttgart, Germany, from October 24 to 26.

Twice a year (July and November) ICT is published as an insert inside ipcm .

July insert will be distributed at the international exhibition EMO, Hanover, Germany, September 18 to 23. ®

01

INDUSTRIAL CLEANING TECHNOLOGIES

circulation: your current and potential customers

ICT represents a primary source of quali ied information about industrial cleaning, precision cleaning, technical cleanliness and its inspection, surface engineering and surface preparation.

Its readership is made by Decision-Makers of OEMs, manufacturers of components for different industrial ields, and metal inishing shops which have to provide a high cleanliness level to their parts.

In addition ICT is read by research institutes, university centres and laboratories.

Read ICT on www.myipcm.com

Target audience ICT readers and subscribers are mostly R&D Managers, Plant and Production Managers, Quality Managers, Purchasing Managers from the industries speci ied in the table below.

DATABASE: Our Know-How

Geographical Breakdown

Readership

(annual average of the print edition)

The largest International database for the specialist world of Surface Finishing & Paint Technologies.

Our constantly updated and growing database currently has over 50k global contacts thanks to a dedicated maintenance team and the constant presence of ipcm at all major sector trade shows worldwide.

Our extremely actual and high quality database is available to our customers for promotional activities such as editorials, press releases and e-marketing. ÂŽ

Editorial Advertising

10 %

Automotive (OEMs, Tier 1 and Tier 2, components manufacturers)

25 %

Mechanics (metal working, metal shops, mechanical manufacturing, turning, milling, high precision machining) Metal furniture and furnishings, fittings, faucets, handles

2015

2 special issues + 2 inserts

195.5 pp.

100.0 %

144.25 pp.

73.8 %

51.25 pp.

26.2 %

20 % 19 %

20 %

East Europe (Hungary, Slovakia, Rumania, Poland, Lithuania, Estonia, Bulgaria, Czech Republic, Croatia, Russia, Belarus, ‌)

15 %

12 %

UK/Ireland

12 %

Scandinavia

8%

MEA Region

6%

Benelux (Belgium, The Netherlands, Luxembourg)

5%

1%

France

5%

5%

Other Countries (Far East, USA, Canada, Australia)

Electronic & Electrotechnics industry

8%

Others (repair and maintenance, job coaters, Food&packaging)

Share of distributed circulation

Germany, Austria, Switzerland

7%

Pneumatic, hydraulics & oleodynamics industry

Economic Region Italy, RSM

Medical devices & Optic industry

Clocks and jewellery industry

Volume analysis

Total volume

Total Job shops (cleaning, polishing, mass finishing)

12 %

100 % Print run: 3,000 copies the two supplements March and October 5000 copies the two inserts in ipcm Yearly circulation: 16,000 copies Digital circulation: 5,000 per issue Yearly circulation: 20,000 copies

02 Total circulation: 36,000 (annual average)

10 %

INDUSTRIAL CLEANING TECHNOLOGIES

editorial calendar 2017

ISSUE

TOPICS

EVENTS

ISSUE

TOPICS

EVENTS

ISSUE

TOPICS

EVENTS

N° 11 March 2017

Focus on Cleaning Technologies for Mechanics and Manufacturing Industries, Hydraulics&oleodynamics, Tools, Gears

MecSpe - TF Trattamenti e Finiture* (Parma, Italy, March 23-25, 2017)

Insert in ipcm 46 July/August 2017

Focus on Cleaning Technologies for Metalworking & Automotive

EMO* (Hanover, Germany, September 18-23, 2017)

N° 12 October 2017

Focus on New Technologies and Advances in Parts Deburring, Rounding, Polishing, Grinding, and Cleaning

Deburring Expo* (Karlsruhe, Germany, October 10-12, 2017)

Supplement to ipcm 43 January/ February 2017

Wet & dry cleaning Superfinishing Mechanical finishing Environmental issues Regulations Cleanliness inspections Review of conferences & exhibitions

Fastener Fair* (Stuttgart, Germany, March 28-30, 2017) Industrie* (Lyon, France, April 4-7, 2017) HannoverMesse* (Hanover, Germany, April 24-28, 2017)

The present editorial calendar offers a general indication for your advanced planning.

Wet cleaning, dry cleaning, vacuum cleaning.

Supplement to ipcm 46 July/August 2017

Shotblasting

Wet & dry cleaning Deburring Shotblasting Vacuum cleaning Mechanical finishing

Environmental issues

Environmental issues

Regulations Review of conferences & exhibitions

International Regulations Cleanliness Inspections Review of conferences & exhibitions

Vibratory finishing and mass metal finishing

Parts2Clean* (Stuttgart, Germany, October 24-26, 2017)

For further information please write to info@ipcm.it

ISSUE

TOPICS

EVENTS

Insert in ipcm 48 November/ December 2017

Focus on Cleaning in the Eyewear Sector

Mido (Milan, Italy, February 2018)

Machinery‚ tools and equipment for optical workshops, for frames and lenses industry Special treatments Wet cleaning, dry cleaning, vacuum cleaning.

Vibratory finishing and mass metal finishing International Regulations Cleanliness Inspections Review of conferences & exhibitions

*ICT is media partner with own booth or press corner 03

INDUSTRIAL CLEANING TECHNOLOGIES

advertising rates 2017: value for money

(valid up to 31.12.2017) 1st Coverpage (Front Cover)*

1 time

2 times

3 times

4 times

€ 5.310,00

€ 4.770,00

€ 4.340,00

€ 4.280,00

SUBSCRIPTION RATES 2017 The subcription to ICT is included in ipcm® subscription

2nd Coverpage (Inside Front Cover)*

€ 3.340,00

€ 3.000,00

€ 2.760,00

€ 2.670,00

Page facing the 2nd Coverpage (First Right Hand)*

€ 3.340,00

€ 3.000,00

€ 2.760,00

€ 2.670,00

Page opposite to the Editor’s letter*

€ 3.340,00

€ 3.000,00

€ 2.760,00

€ 2.670,00

Page opposite to the Contents*

€ 3.340,00

€ 3.000,00

€ 2.760,00

€ 2.670,00

3rd Coverpage (Inside Back Cover)*

€ 3.340,00

€ 3.000,00

€ 2.760,00

€ 2.670,00

4th Coverpage (Back Cover)*

€ 4.680,00

€ 4.250,00

€ 3.860,00

€ 3.740,00

Internal Full page

€ 2.680,00

€ 2.400,00

€ 2.300,00

€ 2.140,00

1/2 page

€ 1.600,00

€ 1.440,00

€ 1.320,00

€ 1.280,00

€ 870,00

€ 780,00

€ 720,00

€ 690,00

Double page

€ 4.280,00

€ 3.850,00

€ 3.530,00

€ 3.420,00

Double half page (only vertical)

€ 2.940,00

€ 2.640,00

€ 2.530,00

€ 2.350,00

Double 1/4 of page (vertical or horizontal)

€ 1.760,00

€ 1.580,00

€ 1.460,00

€ 1.400,00

1/4 page

* if available

Digital only: 6 issues + 2 supplements € 50,00 To subscribe www.myipcm.com (click on “magazines” in the main menu, then on “subscriptions” and fill in the form) Payments can be made online with PayPal or by bank transfer to the following account: EosMktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT CRCBIT22

For more information please contact sales@ipcm.it

TECHNICAL INFORMATION & ADVERTISING SPECIFICATIONS

Print+digital: 6 issues + 2 supplements EMEA: 80.00 € (postage included) Rest of the world: 300.00 € (fast airmail shipping included)

Frequency of publication Published twice a year as a supplement and twice a year as an insert of ipcm® Year of publication: 7th volume 2017

• Closing date: please consult the attached schedule.

• Trim Size: 230x280 mm; • Bleed Size: 240 x 290 mm; • The bleed size includes 5 mm leeway on each side.

Size of journal: 230 mm width x 280 mm height

• Please include crop marks in the graphic file

Website: www.myipcm.com

• Elements that must not be cut off must be placed far enough away from the edge (minimum 4 mm)

Publishing House: Eos Mktg&Communication Srl, Via Mascagni, 8 20811- Cesano Maderno (MB), Italy tel. +39 0362 503215 fax +39 0362 1794768 www.eosmarketing.it info@eosmarketing.it

• Preferred method: • 300 dpi Adobe PDFs, all photos/fonts embedded, CMYK for 4C or 2C. • Photoshop or Illustrator files-300 dpi min.

TIFs orJPGs, photos/fonts/color as above.

No word processor program files accepted.

For more information: info@ipcm.it

04

advertising formats and deadlines

Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the ield.

Advertising that resembles editorial material will be labeled “advertisement” in small print.

Advertisers are rate protected for the duration of their contract.

DEADLINES

INDUSTRIAL CLEANING TECHNOLOGIES

width x height 1st Coverpage (Front Cover)

230x280 mm + 5 mm leeway per side

2nd Coverpage (Inside Front Cover)

230x280 mm + 5 mm leeway per side

Page facing the 2nd Coverpage (Firts Right Hand)

230x280 mm + 5 mm leeway per side

Page opposite to the Editor’s letter

230x280 mm + 5 mm leeway per side

Page opposite to the Contents

230x280 mm + 5 mm leeway per side

3rd Coverpage (Back Cover)

230x280 mm + 5 mm leeway per side

4th Coverpage (Inside Back Cover)

230x280 mm + 5 mm leeway per side

Full page

230x280 mm + 5 mm leeway per side

1/2 page

230x140 mm / 115x280 mm

1/4 page

230x70 mm / 57,5x280 mm

Double page

460x280 mm

Double half page (only vertical)

115x280 mm (left + right)

Double quarter page

230x70 (left+right) or 57,5x280mm (left + right)

(vertical or horizontal)

+ 5 mm leeway per side

+ 5 mm leeway per side + 5 mm leeway per side

end size including cropping area/bleed difference

03/03/2017

17/03/2017

16/06/2017

07/07/2017

21/07/2017

October / 2017

08/09/2017

22/09/2017

06/10/2017

November / 2017

13/10/2017

03/11/2017

24/11/2017

end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference

8 mm minimum distance to bleed

end size

area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference

5 mm cropping area/bleed difference end size including cropping area/bleed difference

end size including cropping area/bleed difference

area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

Trim size: 115 mm wide x 280 mm high

end size including cropping area/bleed difference

end size

1/2 page vertical

5 mm cropping area/bleed difference

Trim size: 230 mm wide x 140 mm high

4 mm minimum distance to bleed

1/2 page horizontal

Trim size: 230 mm wide x 280 mm high

4 mm minimum distance to bleed

end size including cropping area/bleed difference

Single page

area for text and graphics

8 mm minimum distance to bleed

Trim size: 57,5 mm wide x 280 mm high

5 mm cropping area/bleed difference

17/02/2017

July / 2017

Double 1/4 page vertical

area for text and graphics 4 mm minimum distance to bleed

5 mm cropping area/bleed difference

area for text and graphics

Trim size: 460 mm wide x 70 mm high

end size

Date of publication

March / 2017

end size

8 mm minimum distance to bleed

Double 1/4 page horizontal

8 mm minimum distance to bleed

end size

Trim size: 115 mm wide x 280 mm high

4 mm minimum distance to bleed

8 mm minimum distance to bleed

Double half page (vertical only)

Double page

end size including cropping area/bleed difference

area for text and graphics

Trim size: 460 mm wide x 280 mm high

end size

Trim size: 57,5 mm wide x 280 mm high

Trim size: 230 mm wide x 280 mm high Trim size: 230 mm wide x 70 mm high

54,5 mm

1/4 page vertical

Cover 1/4 page horizontal

10 mm

5 mm cropping area/bleed difference

Printing material

+ 5 mm leeway per side

Single and multipage inserts accepted on request.

INDUSTRIAL CLEANING TECHNOLOGIES

Editorials

Book online your advertising on ICT Go to www.myipcm.com

+ 5 mm leeway per side

INSERT

Issue and period

8 mm minimum distance to bleed

end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

Follow

Database of technical knowledge

Research

Advertising

News Coating Support

Target

Connect to www.myipcm.com!

06

Painting

Innovations Information Network Strategy Like

Share

Community Updates Surface Technologies

Visibility

Social

Interaction

Connection

myipcm.com

Marketing

INDUSTRIAL CLEANING TECHNOLOGIES Choose the subscription that’s the best for you The subcription to ICT is included in ipcm subscription ®

PRINT + DIGITAL Includes access to the complete digital publications archive.

EMEA 80.00 €/year (6 issues + 2 supplements, postage included) Rest of the world 300.00 €/year (6 issues + 2 supplements, fast airmail shipping included) DIGITAL ONLY Includes access to the complete digital publications archive.

Cost: 50.00 €/year (6 issues + 2 supplements) Subscribe on www.myipcm.com (click on “magazines” in the main menu, then on “subscriptions”)

MyIpcm: Traffic Data and Digital Advertising Trafϐic data 2016 Standard Banner Leader Banner 1

Banner impressions on myipcm.com1 Average impressions of a single banner placed in the first row of the Standard Banner area Average impressions of a single Leader Banner

ISSUU (www.issuu.com) – Lifetime statistics (since 28th October 2013 to 30th September 2016) for every publications (magazines, customer’s brochures in myipcm Directory, etc.)

47,000 per month 157,000 per month

Publications uploaded Reads Impressions Reading Devices

Source: Stone Steps Webalizer

Newsletter – Average click on customers’ banner 2 310 click 2

Various services of link tracking

Newsletter3 MyIpcm News– Monthly newsletter with a collection of news published on myipcm.com ipcm_International Paint & Coating Magazine ipcm_Protective Coatings ICT_Industrial Cleaning Technologies ipcm_LatinoAmérica/Ibérica 3

Open rate (average) 29% 48% 46% 43% 41%

314 27,176 320,541 85% desktop 6% tablet 9% mobile

ISSUU – Total read time spent online with ipcm magazines4 (since October 2013 to June 2016) Magazine ipcm - International Paint and Coating Magazine ipcm_LatinoAmérica ipcm_Ibérica ICT - Industrial Cleaning Technologies ipcm_Protective Coatings

Source: TrackReports

4

Total Read Time About 40,000 minutes About 12,000 minutes About 1,300 minutes About 7,100 minutes About 17,000 minutes

Important note: The magazines can be read online on the ISSUU platform and our website. However, the magazines are downloadable in pdf format for subscribers, and the time they spent with the local file cannot be measured.

Digital Advertising

Leader banner Animated or static GIF visible on top of all available sections of the website (see figure)

Position: 1 x screen shot max. 3 logos x position Duration: 1 month Price: 800.00 €

Standard Banner

Position: 5 x screen shot Animated or static GIF visible at the 1 logo x position bottom of all available sections of the Duration: 1 month website (see figure) Price: 400.00 €

07

MyIpcm - The Directory and MyIpcm News This is the place where the demand meets the supply!

DEM and E-BLAST

MyIpcm is our wide directory of suppliers of products, equipments, technologies and services for the surface treatment industry.

The targeted newsletter is one of the most effective ways to connect quickly and engagingly with your target of potential customers.

You can search by industrial category, alphabetical list or geographic area or by keyword using the search engine on top of each page.

Be part of a real professional and international network of surface technology suppliers!

Choose your proϐile in the directory MyIpcm • Basic registration: Master data, product categories, link to the website, 5 keywords (in 5 languages IT - EN - DE - ES - POR).

Cost: 180.00 euro/year.

• Intermediate registration: master data, product categories, link to the website, 10 keywords (in 5 languages IT - EN - DE - ES -POR). logo, map and a short description (150 words max.).

Cost: 400.00 euro/year.

• Top registration: Master data, product categories, logo, link to the website, 20 keywords (in 5 languages IT - EN - DE - ES - POR) and a technical area with a wide description of the company, product catalogue, photogallery (up to 10), videogallery (up to 5) and map.

Cost: 800.00 euro/year

With our DEM (Direct Email Marketing) and E-BLAST services you can promote your products, services or events and generate quali ied leads. The DEM can involve either all subscribers or a geographically or product-speci ic target.

For prices and ϐile requirements please send an email to sales@ipcm.it.

Top registration

Intermediate registration

Basic registration

NEWSLETTER

DIRECTORY

Join the directory online and pay with PayPal/Credit card

MyIpcm News monthly newsletter gives fast access to up-to-date information related to the surface inishing world: companies, products, events and markets.

The target readers are decisionmakers from all sectors of the industry using surface technologies.

Subscribers (updated to Sept.

2016): 3,264.00 ± 5% During the year a series of special NL will be scheduled in occasion of international events and trade fairs. For the scheduling please contact: editoria@ipcm.it.

Banner Size Positions Price Static

Advertorial 180x80 px 3 € 500.00 advertising on top of the newsletter

Text

min. 300 - max. 650 characters incl. spaces; Jpeg - 160x160 pixel

Logo/ picture Price € 500.00

marketing&communication

MAGAZINES

EVENTS • workshops • training courses • technical advice and in-house training • open-houses • conferences • business meetings • presentations • inaugurations • net-working and B2B events of various kind, outside traditional circuits for business meeting.

Ibérica

SERVICES • press-of ice (writing and diffusion of press releases and newsletters, PR, relations with international and national press, survey, realization of monographies, organization of events) • graphic design.

CONTACTS

INDUSTRIAL CLEANING TECHNOLOGIES

TRADE FAIRS • stand booking • setting up • services • travel organization • logistic support and support at the booth • fund retrieval.

Editor-in-Chief Alessia Venturi venturi@ipcm.it Mobile: +39 347 7188257

Editor and sales director Francesco Stucchi stucchi@ipcm.it mobile: +39 347 2305437

Editorial office, PR, Events, training, administration Paola Giraldo giraldo@ipcm.it mobile: +39 347 5307304

Editorial office Web marketing and advertising Luca Antolini antolini@ipcm.it Tel. +39 0362 503215

Media sales and editorial office for Germany, Austria, Switzerland, Benelux, Danemark, France Nicole Kraus kraus@ipcm.it Fon: +49 (0) 6152 96 14 910 Fax: +49 (0) 6152. 96 14 911

Editorial Office, marketing and events assistant Monica Fumagalli fumagalli@ipcm.it Tel. +39 0362 503215

Secretary, administration and editorial assistant Matteo Sotti sotti@ipcm.it Tel. +39 0326 503215

EOS is the official agency for Italy, Spain & Portugal of in Karlsruhe, Germany, in Istanbul, Turkey, , Karlsruhe, Germany.

09

Complete solutions for your marketing and communication

EOS Mktg&Communication has a deep and speci ic knowledge of the surface treatments industry.

We offer a complete range of services, a cross-sector visibility, networking and training options to help you achieve your goal in the surface technology market.

Supplemento a IPCM n° 35 - Settembre/Ottobre 2015

®

INDUSTRIAL CLEANING TECHNOLOGIES

Supplemento a ipcm N° 34 - Luglio/Agosto 2015

ICT digital on

www.ipcm.it

Ibérica

Protective Coatings ®

read the digital version

www.ipcm.it

2015 Agosto

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