ipcm_LatinoAmérica/Ibérica – Media Guide 2017

Ibérica all over the world with ipcm

®

Media Guide 2017 The trade journal of surface treatments and surface ϐinishing for Spain, Portugal, Central and South America

www.myipcm.com

eosMktg&Communication

Ibérica

Ipcm_LA/Ibérica Why?

P 01

Circulation

P 02

Editorial Calendar 2017

P 03

Advertising and subscription rates 2017

P 04

Advertising formats and deadlines 2017

P 05

www.myipcm.com

P 06

MyIpcm: Traffic Data and Digital Advertising

P 07

MyIpcm: The Directory and MyIpcm News

P 08

Eos Mktg&Communication

P 09

why?

Ibérica

A primeira revista internacional de tratamento de superfícies - La primera revista internacional de tratamientos de superficies

our Visit -new brand ite!

Webs

pcm.it www.i

2013 I ANO/AÑO Trimestral N°4-Novembro/Noviembre

Spain and Portugal are two of the most industrialised and meaningful countries in Europe.

In addition to this, they share their languages with another burgeoning market: Central and South America.

® ®

A primeira revista internacional de tratamento de superfícies - La primera revista internacional de tratamientos de superficies

our Visit -new brand ite!

Webs

This is why we launched the edition of ipcm _Ibérica (print) and ipcm _LatinoAmérica (digital) in 2013: two different versions of the same magazine, in Spanish and Portuguese, to spread technical information about surface technologies and to meet the ever growing need of internationalization.

pcm.it www.i

®

2014 II ANO/AÑO Trimestral N°6-Maio/Mayo

Supplemento a ipcm N° 34 - Luglio/Agosto 2015

Ibérica

®

read the digital version

www.ipcm.it

After Chinese, English, Spanish, and Portuguese are the most widely spoken languages in the world: with its sisters ipcm _LatinoAmérica and ipcm _Ibérica, ipcm helps its customers in the long process of internationalization.

2015 Agosto

®

PaintExpo in Karlsruhe, Germany

®

®

ipcm _LatinoAmérica and ipcm _Ibérica contents features technical, scienti ic and

The place to be!

®

©PaintExpo

®

practical information on all kinds of surface technologies: pretreatment/cleaning, wet coating, powder coating, coil coating, anodizing, E-coat, electroplating, thin coating, paint stripping, blasting, sanding, chemicals, raw materials, pigments, paints and coatings, measuring, testing, materials handling, application machines and equipments, coating facilities, IR/UV technology. Contents include cleaning and corrosion protection issues.

The magazines share some articles with ipcm but also original articles focused on or coming from the target countries. ®

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circulation: your current and potential customers

Ibérica

ipcm _LatinoAmérica and ipcm _Ibérica represent ®

®

a primary source of quali ied information to Decision Makers in the ield of surface inishing technologies.

The magazine has a crosswise readership: OEMs, job coaters and manufacturers in different industrial ields who consider the inish a high added value production step; research institutes and university centres, style labs, architectural studios and main contractors which are the ultimate trend setters for colours, materials, and inishes.

Read ipcm _LatinoAmérica and ipcm _Ibérica on www.myipcm.com ®

®

Target audience ipcm _LatinoAmérica and ipcm _Ibérica readers ®

®

and subscribers are mostly R&D Managers, Plant and Production Managers, Quality Managers, Sales Manager and Purchasing Managers from all relevant areas to surface inishing technologies.

DATABASE: Our Know-How

Geographical Breakdown

Readership

(annual average of the print edition)

The largest International database for the specialist world of Surface Finishing & Paint Technologies.

Our constantly updated and growing database currently has over 50k global contacts thanks to a dedicated maintenance team and the constant presence of ipcm at all major sector trade shows worldwide.

Our extremely actual and high quality database is available to our customers for promotional activities such as editorials, press releases and e-marketing. ®

Volume analysis

Total Aluminium (façade, profiles, frames, coil, panels, roofing, etc.)

30 %

Automotive, Transportation, ACE, Off Road

28 %

Metal and MDF Furniture (contract, garden, office, urban sport design, house)

18 %

Job coaters

9%

Metal working, carpentry, foundry

8%

Household appliances / HVAC / Electronics

4%

Architects&designers

2%

Others

1%

Total volume

360 pp.

100.0 %

Editorial

300 pp.

83.3 %

60 pp.

16.7 %

Advertising 02

2015 4 issues (2015)

Share of distributed circulation

Brasil

45 %

Mexico

35 %

Argentina, Colombia, Venezuela, Chile, Perù

20 %

ipcm_Ibérica:

Total ipcm_Ibérica and ipcm_LatinoAmérica

ipcm_LatinoAmérica

Share of distributed circulation

Spain

70 %

Portugal

30 %

Circulation: 3000 copies ipcm_Ibérica Yearly circulation: 12000 copies

100 % 4000 copies ipcm_LatinoAmérica (digital) - 2 printed editions, February and August Yearly circulation: 16000 copies Circulation: 1000 copies for each issue Total circulation (annual average): 28000 copies

editorial calendar 2017

Ibérica ISSUE

TOPICS

EVENTS

ISSUE

TOPICS

EVENTS

ISSUE

TOPICS

EVENTS

ipcm_Ibérica n. 5

Focus on Aluminium and Metal Architecture

ipcm_Ibérica n. 6

ipcm_Ibérica n. 7

Focus on Painting & Coating Technologies for Metals Surface preparation / Surface Engineering / Cleaning

Eurosurfas* (Barcelona, Spain, October 02-06, 2017)

Aluminium pretreatment technologies / Nanotechnologies / Special effects finishes / Coil coating / Smart coatings / Anodic oxidation / Sublimation

Focus on Innovations in Paint&Coating Technologies, Surface Treatments & Finishing

Subcontratación* (Bilbao, Spain, June 06-08, 2017)

ipcm_LA n. 17 (print edition)

Powder Coating Technical Conference* (Indianapolis, Indiana, USA, March 27-31, 2017)

February 2017

ExpoMecânica (Porto, Portugal, April 07-09, 2017)

ipcm_LA n. 18 May 2017

IR-UV curing / Paint stripping Finishes and effects for metal architecture and industrial design Colour and quality control Weathering Case-histories Standard & Legislation Review of events&exhibitions

VIII Fórum da Indústria Automobilística (São Paulo, Brazil, April 17, 2017) CoaTech*-FabTech Mexico (Monterrey, Mexico, May 02-04, 2017) Tektónica (Lisbon, Portugal, May 03-06, 2017)

Surface preparation / Surface Engineering / Cleaning

Feimafe (São Paulo, Brazil, June 20-24, 2017)

Powder coatings / liquid paints / coil coating / New finishes and technologies

ipcm_LA n. 19 (print edition) August 2017

Powder coatings / liquid paints / coil coating / New finishes and technologies

Aluminum USA* (Nashville, Tennessee, USA, October 25-26, 2017)

Painting lines & finishing installations / filtration / water treatment

Painting lines & finishing installations / filtration / water treatment

Advanced pretreatment technologies / Mixing&Application equipment / Accessories & Consumables

Advanced pretreatment technologies / Mixing&Application equipment / Accessories & Consumables

PVD Coatings / plasma technology Quality control

PVD Coatings / plasma technology

Case-histories Quality control Review of events&exhibitions Case-histories Review of events&exhibitions

The present editorial calendar offers a general indication for your advanced planning.

For further information please write to info@ipcm.it ISSUE

TOPICS

EVENTS

ipcm_Ibérica n. 8

Focus on Automotive, Commercial Vehicles & Transportation

Mecânica (Anhembi/São Paulo, Brazil, May 08-12, 2018)

ipcm_LA n. 20 November 2017

Colour trends Waterborne coatings / UV curing painting systems / innovations in paint shops, automation and application equipment / Shot-peening Powder-In Mould Coating Anodic oxidation - PVD Coatings / plasma technology Water & air treatment Quality control & weathering Case-histories Review of events&exhibitions

*IPCM is media partner with own booth or press corner 03

Ibérica

advertising rates 2017: value for money

(valid up to 31.12.2017) 1st Coverpage (Front Cover)*

1 time

2 times

3 times

4 times

€ 3.780,00

€ 3.400,00

€ 3.300,00

€ 3.100,00

2nd Coverpage (Inside Front Cover)*

€ 2.380,00

€ 2.140,00

€ 2.080,00

€ 2.000,00

Page facing the 2nd Coverpage (First Right Hand)*

€ 2.380,00

€ 2.140,00

€ 2.080,00

€ 2.000,00

Page opposite to the Editor’s letter*

€ 2.380,00

€ 2.140,00

€ 2.080,00

€ 2.000,00

Page opposite to the Contents*

€ 2.380,00

€ 2.140,00

€ 2.080,00

€ 2.000,00

3rd Coverpage (Inside Back Cover)*

€ 2.380,00

€ 2.140,00

€ 2.080,00

€ 2.000,00

4th Coverpage (Back Cover)*

€ 3.330,00

€ 3.000,00

€ 2.900,00

€ 2.800,00

Internal Full page

€ 1.900,00

€ 1.710,00

€ 1.665,00

€ 1.600,00

1/2 page

€ 1.143,00

€ 1.030,00

€ 1.000,00

€ 970,00

1/4 page

€ 620,00

€ 560,00

€ 540,00

€ 525,00

Double page

€ 3.050,00

€ 2.740,00

€ 2.670,00

€ 2.600,00

Double half page (only vertical)

€ 2.110,00

€ 1.900,00

€ 1.840,00

€ 1.780,00

Double 1/4 of page (vertical or horizontal)

€ 1.240,00

€ 1.120,00

€ 1.080,00

€ 1.050,00

SUBSCRIPTION RATES 2017 Ipcm_Ibérica (print+digital): 4 issues EMEA: 50.00 € (postage included) Rest of the World: 200.00 € (fast airmail shipping included) Ipcm_Ibérica (digital only): 4 issues € 35,00 Ipcm_LatinoAmérica (digital only): 4 issues € 35,00 To subscribe www.myipcm.com Payments can be made online with PayPal or by bank transfer to the following account: EosMktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT CRCBIT22

* if available

TECHNICAL INFORMATION & ADVERTISING SPECIFICATIONS

For more information please contact sales@ipcm.it

Frequency of publication: Published quarterly: 4 issues per year Year of publication: Ipcm_Ibérica: 2st Volume 2017 Ipcm_LatinoAmérica: 5th Volume 2017

• Closing date: please consult the attached schedule.

• Trim Size: 230x280 mm; • Bleed Size: 240 x 290 mm; • The bleed size includes 5 mm leeway on each side.

Size of journal: 230 mm width x 280 mm height

• Please include crop marks in the graphic file

Website: www.myipcm.com

• Elements that must not be cut off must be placed far enough away from the edge (minimum 4 mm)

Publishing House: Eos Mktg&Communication Srl, Via Mascagni, 8 20811- Cesano Maderno (MB), Italy tel. +39 0362 503215 fax +39 0362 1794768 www.eosmarketing.it info@eosmarketing.it

• Preferred method: • 300 dpi Adobe PDFs, all photos/fonts embedded, CMYK for 4C or 2C. • Photoshop or Illustrator files-300 dpi min.

TIFs orJPGs, photos/fonts/color as above.

No word processor program files accepted.

For more information: info@ipcm.it

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Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the ield.

Advertising that resembles editorial material will be labeled “advertisement” in small print.

Advertisers are rate protected for the duration of their contract.

DEADLINES

advertising formats and deadlines

Ibérica

width x height 1st Coverpage (Front Cover)

230x280 mm + 5 mm leeway per side

2nd Coverpage (Inside Front Cover)

230x280 mm + 5 mm leeway per side

Page facing the 2 Coverpage (First Right Hand)

230x280 mm + 5 mm leeway per side

Page opposite to the Editor’s letter

230x280 mm + 5 mm leeway per side

Page opposite to the Contents

230x280 mm + 5 mm leeway per side

3rd Coverpage (Inside Back Cover)

230x280 mm + 5 mm leeway per side

4th Coverpage (Back Cover)

230x280 mm + 5 mm leeway per side

Full page

230x280 mm + 5 mm leeway per side

1/2 page

230x140 mm / 115x280 mm

1/4 page

+ 5 mm leeway per side 230x70 mm / 57,5x280 mm + 5 mm leeway per side

Double page

460x280 mm

nd

Double quarter page

230x70 (left+right) or 57,5x280mm (left + right)

(vertical or horizontal)

+ 5 mm leeway per side

24/02/2017

12/05/2017

26/05/2017

7-19/2017 - August

21/07/2017

04/08/2017

25/08/2017

8-20/2017 - November

20/10/2017

10/11/2017

24/11/2017

end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

end size including cropping area/bleed difference

end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference

8 mm minimum distance to bleed

end size

area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference

5 mm cropping area/bleed difference end size including cropping area/bleed difference

end size including cropping area/bleed difference

area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

Trim size: 115 mm wide x 280 mm high

5 mm cropping area/bleed difference

end size

1/2 page vertical

4 mm minimum distance to bleed

Trim size: 230 mm wide x 140 mm high

4 mm minimum distance to bleed

end size including cropping area/bleed difference

area for text and graphics

1/2 page horizontal

area for text and graphics

Trim size: 230 mm wide x 280 mm high

5 mm cropping area/bleed difference

Single page

end size

8 mm minimum distance to bleed

Trim size: 57,5 mm wide x 280 mm high

end size including cropping area/bleed difference

10/02/2017

21/04/2017

Double 1/4 page vertical

5 mm cropping area/bleed difference

20/01/2017

6-18/2017 - May

end size

8 mm minimum distance to bleed

Trim size: 460 mm wide x 70 mm high

area for text and graphics

8 mm minimum distance to bleed

Double 1/4 page horizontal

8 mm minimum distance to bleed

4 mm minimum distance to bleed

5-17/2017 - February

®

115x280 mm (left + right)

Trim size: 115 mm wide x 280 mm high

4 mm minimum distance to bleed

end size

Date of publication

®

Double half page (only vertical)

Double half page (vertical only)

Double page

end size including cropping area/bleed difference

area for text and graphics

Trim size: 460 mm wide x 280 mm high

end size

Trim size: 57,5 mm wide x 280 mm high

Trim size: 230 mm wide x 280 mm high Trim size: 230 mm wide x 70 mm high

54,5 mm

1/4 page vertical

Cover 1/4 page horizontal

10 mm

5 mm cropping area/bleed difference

Printing material

+ 5 mm leeway per side

Single and multipage inserts accepted on request.

Ibérica

Editorials

Book online your advertising on ipcm _LatinoAmérica and ipcm _Ibérica Go to www.myipcm.com

+ 5 mm leeway per side

INSERT

Issue and period

8 mm minimum distance to bleed

end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

ipcm _Ibérica ®

Follow

Database of technical knowledge

Research

Advertising

News Coating Support

Target

Connect to www.myipcm.com!

06

Painting

Innovations Information Network Strategy Like

Share

Community Updates Surface Technologies

Visibility

Social

Interaction

Connection

myipcm.com

Marketing

Choose the subscription that’s the best for you PRINT + DIGITAL Includes access to the complete digital publications archive.

EMEA 50.00 €/year (4 issues, postage included) Rest of the world 200.00 €/year (4 issues, fast airmail shipping included) DIGITAL ONLY Includes access to the complete digital publications archive.

Cost: 35.00 €/year (4 issues)

ipcm _LatinoAmérica ®

DIGITAL ONLY Includes access to the complete digital publications archive.

Cost: 35.00 €/year (4 issues) Subscribe on www.myipcm.com (click on “magazines” in the main menu, then on “subscriptions”)

MyIpcm: Traffic Data and Digital Advertising Trafϐic data 2016 Standard Banner Leader Banner 1

Banner impressions on myipcm.com1 Average impressions of a single banner placed in the first row of the Standard Banner area Average impressions of a single Leader Banner

ISSUU (www.issuu.com) – Lifetime statistics (since 28th October 2013 to 30th September 2016) for every publications (magazines, customer’s brochures in myipcm Directory, etc.)

47,000 per month 157,000 per month

Publications uploaded Reads Impressions Reading Devices

Source: Stone Steps Webalizer

Newsletter – Average click on customers’ banner 2 310 click 2

Various services of link tracking

Newsletter3 MyIpcm News– Monthly newsletter with a collection of news published on myipcm.com ipcm_International Paint & Coating Magazine ipcm_Protective Coatings ICT_Industrial Cleaning Technologies ipcm_LatinoAmérica/Ibérica 3

Open rate (average) 29% 48% 46% 43% 41%

314 27,176 320,541 85% desktop 6% tablet 9% mobile

ISSUU – Total read time spent online with ipcm magazines4 (since October 2013 to June 2016) Magazine ipcm - International Paint and Coating Magazine ipcm_LatinoAmérica ipcm_Ibérica ICT - Industrial Cleaning Technologies ipcm_Protective Coatings

Source: TrackReports

4

Total Read Time About 40,000 minutes About 12,000 minutes About 1,300 minutes About 7,100 minutes About 17,000 minutes

Important note: The magazines can be read online on the ISSUU platform and our website. However, the magazines are downloadable in pdf format for subscribers, and the time they spent with the local file cannot be measured.

Digital Advertising

Leader banner Animated or static GIF visible on top of all available sections of the website (see figure)

Position: 1 x screen shot max. 3 logos x position Duration: 1 month Price: 800.00 €

Standard Banner

Position: 5 x screen shot Animated or static GIF visible at the 1 logo x position bottom of all available sections of the Duration: 1 month website (see figure) Price: 400.00 €

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MyIpcm - The Directory and MyIpcm News This is the place where the demand meets the supply!

DEM and E-BLAST

MyIpcm is our wide directory of suppliers of products, equipments, technologies and services for the surface treatment industry.

The targeted newsletter is one of the most effective ways to connect quickly and engagingly with your target of potential customers.

You can search by industrial category, alphabetical list or geographic area or by keyword using the search engine on top of each page.

Be part of a real professional and international network of surface technology suppliers!

Choose your proϐile in the directory MyIpcm • Basic registration: Master data, product categories, link to the website, 5 keywords (in 5 languages IT - EN - DE - ES - POR).

Cost: 180.00 euro/year.

• Intermediate registration: master data, product categories, link to the website, 10 keywords (in 5 languages IT - EN - DE - ES -POR). logo, map and a short description (150 words max.).

Cost: 400.00 euro/year.

• Top registration: Master data, product categories, logo, link to the website, 20 keywords (in 5 languages IT - EN - DE - ES - POR) and a technical area with a wide description of the company, product catalogue, photogallery (up to 10), videogallery (up to 5) and map.

Cost: 800.00 euro/year

With our DEM (Direct Email Marketing) and E-BLAST services you can promote your products, services or events and generate quali ied leads. The DEM can involve either all subscribers or a geographically or product-speci ic target.

For prices and ϐile requirements please send an email to sales@ipcm.it.

Top registration

Intermediate registration

08

Basic registration

NEWSLETTER

DIRECTORY

Join the directory online and pay with PayPal/Credit card

MyIpcm News monthly newsletter gives fast access to up-to-date information related to the surface inishing world: companies, products, events and markets.

The target readers are decisionmakers from all sectors of the industry using surface technologies.

Subscribers (updated to Sept.

2016): 3,264.00 ± 5% During the year a series of special NL will be scheduled in occasion of international events and trade fairs. For the scheduling please contact: editoria@ipcm.it.

Banner Size Positions Price Static

Advertorial 180x80 px 3 € 500.00 advertising on top of the newsletter

Text

min. 300 - max. 650 characters incl. spaces; Jpeg - 160x160 pixel

Logo/ picture Price € 500.00

marketing&communication

MAGAZINES

EVENTS • workshops • training courses • technical advice and in-house training • open-houses • conferences • business meetings • presentations • inaugurations • net-working and B2B events of various kind, outside traditional circuits for business meeting.

Ibérica

SERVICES • press-of ice (writing and diffusion of press releases and newsletters, PR, relations with international and national press, survey, realization of monographies, organization of events) • graphic design.

CONTACTS

INDUSTRIAL CLEANING TECHNOLOGIES

TRADE FAIRS • stand booking • setting up • services • travel organization • logistic support and support at the booth • fund retrieval.

Editor-in-Chief Alessia Venturi venturi@ipcm.it Mobile: +39 347 7188257

Editor and sales director Francesco Stucchi stucchi@ipcm.it mobile: +39 347 2305437

Editorial office, PR, Events, training, administration Paola Giraldo giraldo@ipcm.it mobile: +39 347 5307304

Editorial office Web marketing and advertising Luca Antolini antolini@ipcm.it Tel. +39 0362 503215

Media sales and editorial office for Germany, Austria, Switzerland, Benelux, Danemark, France Nicole Kraus kraus@ipcm.it Fon: +49 (0) 6152 96 14 910 Fax: +49 (0) 6152. 96 14 911

Editorial Office, marketing and events assistant Monica Fumagalli fumagalli@ipcm.it Tel. +39 0362 503215

Secretary, administration and editorial assistant Matteo Sotti sotti@ipcm.it Tel. +39 0326 503215

EOS is the official agency for Italy, Spain & Portugal of in Karlsruhe, Germany, in Istanbul, Turkey, , Karlsruhe, Germany.

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Complete solutions for your marketing and communication

EOS Mktg&Communication has a deep and speci ic knowledge of the surface treatments industry.

We offer a complete range of services, cross-media visibility, networking and training options to help you achieve your goal in the surface technology market.

Supplemento a IPCM n° 35 - Settembre/Ottobre 2015

®

INDUSTRIAL CLEANING TECHNOLOGIES

Supplemento a ipcm N° 34 - Luglio/Agosto 2015

ICT digital on

www.ipcm.it

Ibérica

Protective Coatings ®

read the digital version

www.ipcm.it

2015 Agosto

POSTE ITALIANE SPA – SPED. IN A.P. 70% LO/MILANO

SAVE THE DATES

CORSI DI FORMAZIONE

A primeira revista internacional de tratamento de superfícies - La primera revista internacional de tratamientos de superficies

our Visit ew brand-n ite!

Webs m.it

®

pc www.i

2014 II ANO/AÑO Trimestral N°6-Maio/Mayo

MILANO Innovhub SSI - Divisione Oli e Grassi 13-14 Ottobre 2016 20-21 Ottobre 2016 10-11 Novembre 2016 18 Novembre 2016

MILANO Innovhub SSI - Divisione Oli e Grassi

PaintExpo

27 Ottobre 2016

LA FORMAZIONE PER I TECNICI DI VERNICIATURA E IL CONTROLLO QUALITÀ NELLA GENERAL INDUSTRY LO ZINCO PER LA PROTEZIONE DALLA CORROSIONE DELL’ ACCIAIO

in Karlsruhe, Germany

The place to be! maggiori informazioni su www.myipcm.it

©PaintExpo

Join MyIpcm Community on eos Mktg&Communication srl Via Mascagni, 8 - 20811 Cesano Maderno (Mb) Italy - P.IVA/CF 06695850963 - REA MB-1863762 www.eosmarketing.it - info@eosmarketing.it - tel. +39 0362 503215 - fax +39 0362 1794768