ipcm®_Protective Coatings - Media Guide 2016

Protective Coatings 速

Media Guide 2016 The international journal of surface engineering, organic and inorganic coatings for corrosion protection

www.myipcm.com

eosMktg&Communication

Protective Coatings 速

Ipcm_Protective Coatings why?

P 01

Circulation

P 02

Editorial Calendar 2016

P 03

Advertising and subscription rates 2016

P 04

Advertising formats and deadlines 2016

P 05

www.myipcm.com

P 06

The Amazing World of Finishing: the Directory

P 07

Web marketing/web advertising

P 08

Eos Mktg&Communication

P 09

Protective Coatings why? ®

ipcm _Protective Coatings is the quarterly journal of protective coatings and surface engineering for corrosion control and prevention.

Bilingual – English and Italian – it circulates throughout Europe and strategic markets for the anticorrosion industry, such as the MENA region (North Africa – Middle East). ®

Protective Coatings ®

Protective Coatings ®

Protective Coatings ®

Protective Coatings ®

ipcm _Protective Coatings feature topics contain technical, scienti ic and practical information on all kind of organic and inorganic protective coatings, surface engineering and anticorrosion technologies, surface preparation, inspections and quality control, standards and regulations. ®

The journal provides answers to the most common questions about process and technologies for corrosion control plus up-to-date information on the latest products, market overviews, trade fair reports and industry news. ipcm _Protective Coatings brings the corrosion community together, is media partner of the most important events in the ield, cooperates with international associations and organizations, and provides quali ied information, leads generation and networking opportunities. ®

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Protective Coatings circulation: your current and potential customers ®

The journal offers quali ied technical information to a highly specialized industrial target including coating inspectors and Decision Makers in the ields of engineering, pipelines, energy, oil & gas industry, valves & tanks, infrastructures, facilities, public works, building industry, transportation, chemical industry.

The journal also reaches university centers, labs and research institutes.

Read ipcm _Protective Coatings on www.myipcm.com ®

Target audience • Technicians • Engineers • Applicators • Researchers • Technologists • Coating Inspectors

• Architects • Main Contractors • Coating Specialists • Coating Formulators • Speci icators

Volume and editorial analysis 2014

4 issues

Total volume

256,00 pp.

100 %

Editorial

207,25 pp.

81 %

48,75 pp.

19 %

Advertising

Geographical Breakdown (annual average)

Readership Italy Steel fabrication shops and carpentry

Abroad

Total

Economic Region

Share of distributed circulation

28.00 %

25.00 %

26.50 %

Applicators

23.70 %

15.00 %

19.35 %

Italy

25.0 %

Building industry (Infrastructures, facilities, public works)

15.00 %

15.00 %

15.00 %

Benelux

18.0 %

Germany, Austria, Switzerland

15.0 %

Pipelines, Tanks & Valves

11.00 %

15.00 %

13.00 %

Scandinavia

13.3 %

UK

10.0 %

Analysis of editorial content

207,25 pp.

Market & Industrial Analysis

23,50 pp.

11,3%

Engineering (offshore and onshore, energy, wind energy, industrial plants)

Market news & Product News

46,75 pp.

22,6%

10.00 %

12.50 %

11.25 %

Shipyards

5.00 %

5.00 %

5.00 %

Mena Region

Spain, Portugal, Greece

Technical Case Histories

29,50 pp.

14,2%

Coatings Industry

5.00 %

10.00 %

7.50 %

Eastern Europe

2.5 %

R&D & Innovations

69,75 pp.

33,7%

Inspectors

1.50 %

1.50 %

1.50 %

Far East

1.2 %

Events, Trade fairs & Conferences

37,75 pp.

18,2%

Research Lab & Institutes

0.80 %

1.00 %

0.90 %

Print run: 3,000 copies per issue Yearly circulation: 12,000 copies Digital circulation: 5,000 (average) contacts per issue Yearly circulation: 20,000 Total circulation: 32,000 (annual average)

02

4.2 % 10.8 %

Protective Coatings editorial calendar 2016 ®

ISSUE

TOPICS

EVENTS

ISSUE

TOPICS

EVENTS

ISSUE

TOPICS

EVENTS

17 April 2016

Focus on protective technologies for marine & offshore applications.

POWERGEN EUROPE*, Milan, Italy, June 21-23, 2016

18 June 2016

Focus on protective technologies for the Energy industry (Wind – Oil&Gas)

ONS 2016*, Stavanger, Norway, August 29 - September 01, 2016

19 October 2016

Focus on protective technologies for Trasportation & Infrastructures

VALVE WORLD EXPO 2016, Düsseldorf, Germany, November 29 - December 01, 2016

Coating formulation Testing&measurement Mixing & Application Abrasives Fluorinated and PVDF coatings Polyurea Thermal Spray Tank Lining Powder coatings for pipelines PFP for Hydrocarbon Fire (jet fire / pool fire) VPCI

EUROCORR 2016*, Montpellier, France, September 11-15, 2016

Surface preparation Anti-fouling coatings 100% solids Polyurea Visco-elastic solutions Thermal Spray applications Protective coatings for aluminium&Composite materials VPCI Maintenance&Repair

Shot peening / shot blasting Thermal Spray Waterborne Coatings Powder coatings Application Technologies Polyurea 100% solids VPCI Field applications Intumescent coatings

WIND ENERGY 2016*, Hamburg, Germany, September 27-30, 2016

Directives&Specifications Maintenance&Repair

Maintenance&Repair Review of exhibitions

Review of exhibitions

Review of conferences The present editorial calendar offers a general indication for your advanced planning.

The editorial office reserves the right to make changes.

For further information please write to info@ipcm.it ISSUE

TOPICS

20 December Focus on protective 2016 technologies for Oil&Gas

EVENTS OMC 2017*, Ravenna, Italy, March 29-31, 2017

Surface preparation Restoration Maintenance&Repair Epoxy Polyurethan Tank lining Polyurea Thermal Spray Fireproofing Measuring & testing International Regulations Report of inspections Review of exhibitions

* ipcm® _ Protective Coatings is media partner with own booth or press corner 03

Protective Coatings advertising rates 2016: value for money ®

(valid up to 31.12.2016) 1 time

2 times

3 times

4 times

1st Coverpage*

€ 5.307,00

€ 4.770,00

€ 4.340,00

€ 4.280,00

2nd Coverpage*

€ 3.340,00

€ 3.000,00

€ 2.755,00

€ 2.675,00

Page facing the 2nd Coverpage*

€ 3.340,00

€ 3.000,00

€ 2.755,00

€ 2.675,00

SUBSCRIPTION RATES 2016 Print+digital: 4 issues EMEA: 60.00 € (postage included) Rest of the world: 200.00 € (fast airmail shipping included)

Page opposite to the Editor’s letter*

€ 3.340,00

€ 3.000,00

€ 2.755,00

€ 2.675,00

Page opposite to the Contents*

€ 3.340,00

€ 3.000,00

€ 2.755,00

€ 2.675,00

3rd Coverpage*

€ 3.340,00

€ 3.000,00

€ 2.755,00

€ 2.675,00

4th Coverpage*

€ 4.680,00

€ 4.250,00

€ 3.860,00

€ 3.745,00

Internal Full page

€ 2.675,00

€ 2.400,00

€ 2.300,00

€ 2.140,00

To subscribe, please visit www.myipcm.com

1/2 page

€ 1.600,00

€ 1.440,00

€ 1.320,00

€ 1.284,00

1/4 page

€ 869,00

€ 782,00

€ 717,00

€ 695,00

Payments can be made online with PayPal or by bank transfer to the following account:

Double page

€ 4.280,00

€ 3.852,00

€ 3.530,00

€ 3.424,00

Double half page

€ 2.942,00

€ 2.640,00

€ 2.530,00

€ 2.354,00

Double 1/4

€ 1.760,00

€ 1.580,00

€ 1.460,00

€ 1.400,00

Digital only: 4 issues € 35,00

EosMktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT CRCBIT22

* if available

TECHNICAL INFORMATION & ADVERTISING SPECIFICATIONS

For more information please contact sales@ipcm.it

Frequency of publication: Published quarterly: 4 issues per year Year of publication: 5th volume 2016 Size of journal: 230 mm width x 280 mm height Website: www.myipcm.com Publishing House: Eos Mktg&Communication Srl, Via Matteotti, 16 20811- Cesano Maderno (MB), Italy tel. +39 0362 503215 fax +39 0362 1794768 www.eosmarketing.it info@eosmarketing.it

• Closing date: please consult the attached schedule.

• Trim Size: 230x280 mm; • Bleed Size: 240 x 290 mm; • The bleed size includes 5 mm leeway on each side.

• Please include crop marks in the graphic file • Elements that must not be cut off must be placed far enough away from the edge (minimum 4 mm)

• Preferred method: • 300 dpi Adobe PDFs, all photos/fonts embedded, CMYK for 4C or 2C. • Photoshop or Illustrator files-300 dpi min.

TIFs orJPGs, photos/fonts/color as above.

No word processor program files accepted.

For more information: info@ipcm.it

04

Protective Coatings advertising formats and deadlines

Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the ield.

width x height

Advertising that resembles editorial material will be labeled “advertisement” in small print.

Advertisers are rate protected for the duration of their contract.

end size including cropping area/bleed difference

Page opposite to the Contents

230x280 mm + 5 mm leeway per side

3rd Coverpage

230x280 mm + 5 mm leeway per side

4th Coverpage

230x280 mm + 5 mm leeway per side

Full page

230x280 mm + 5 mm leeway per side

1/2 page

230x140 mm / 115x280 mm + 5 mm leeway per side

1/4 page

230x70 mm / 57,5x280 mm + 5 mm leeway per side

Double page

460x280 mm + 5 mm leeway per side

Double half page (only vertical)

115x280 mm (left + right) + 5 mm leeway per side

Double quarter page (vertical or horizontal)

230x70 (left+right) or 57,5x280mm (left + right) + 5 mm leeway per side

Editorials

Printing material

Date of publication

17/2016 - April

18/03/16

08/04/16

29/04/16

18/2016 - June

20/05/16

10/06/16

27/06/16

19/2016 - October

16/09/16

07/10/16

28/10/16

20/2016 - December

18/11/16

09/12/16

19/12/16

Book online your advertising on Protective Coatings Go to www.myipcm.com

end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

5 mm cropping area/bleed difference end size including cropping area/bleed difference

end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

end size

area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference

8 mm minimum distance to bleed

end size

area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference

5 mm cropping area/bleed difference end size including cropping area/bleed difference

end size including cropping area/bleed difference

area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

Trim size: 115 mm wide x 280 mm high

4 mm minimum distance to bleed

end size including cropping area/bleed difference

4 mm minimum distance to bleed

8 mm minimum distance to bleed

1/2 page vertical

area for text and graphics

area for text and graphics

Trim size: 230 mm wide x 140 mm high

5 mm cropping area/bleed difference

end size

8 mm minimum distance to bleed

1/2 page horizontal

end size

Trim size: 230 mm wide x 280 mm high

8 mm minimum distance to bleed

Trim size: 57,5 mm wide x 280 mm high

5 mm cropping area/bleed difference

230x280 mm + 5 mm leeway per side

Issue and period

Double 1/4 page vertical

area for text and graphics 4 mm minimum distance to bleed

Page opposite to the Editor’s letter

Trim size: 460 mm wide x 70 mm high

end size

230x280 mm + 5 mm leeway per side

Double 1/4 page horizontal

8 mm minimum distance to bleed

230x280 mm + 5 mm leeway per side

Single page

4 mm minimum distance to bleed

2nd Coverpage Page facing the 2nd Coverpage

Trim size: 115 mm wide x 280 mm high

end size including cropping area/bleed difference

area for text and graphics

Double page

5 mm cropping area/bleed difference

230x280 mm + 5 mm leeway per side

Double half page (vertical only)

end size

Trim size: 460 mm wide x 280 mm high

54,5 mm

Trim size: 57,5 mm wide x 280 mm high

Trim size: 230 mm wide x 280 mm high Trim size: 230 mm wide x 70 mm high

10 mm

1/4 page vertical

Cover 1/4 page horizontal

Single and multipage inserts accepted on request.

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1st Coverpage

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INSERT

Protective Coatings

DEADLINES

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8 mm minimum distance to bleed

end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

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PRINT + DIGITAL ipcm _ Protective Coatings print subscribers can access its digital edition and the complete archives.

EMEA 60.00 €/year (4 issues, postage included) Rest of the world 200.00 €/year (4 issues, fast airmail shipping included) DIGITAL ONLY The digital edition includes ipcm _ Protective Coatings complete archives.

Cost: 35.00 €/year (4 issues) ®

Subscribe on www.myipcm.com

THE AMAZING WORLD OF FINISHING: the suppliers’ directory THE AMAZING WORLD OF FINISHING is our wide list of suppliers of products, equipments, technologies and services for the surface treatment industry: liquid and powder coatings, protective coatings, anodization, raw materials, chemicals, plants, equipment and application systems, sandblasting, shot blasting, industrial cleaning, polishing and vibratory inishing, job shop coating and stripping services, and much more.

The directory provides the contacts of hundreds of companies. This is the place where the demand meets the supply!

You can search by industrial category, alphabetical list or geographic area or by keyword using the search engine on top of each page.

Join THE AMAZING WORLD OF FINISHING directory by choosing among basic, intermediate or top proϐile! Be part of a real professional and international network of surface technology suppliers!

Trafϐic data 2015 Number of results indexed by Google (at 07-31-2015) for ipcm.it website

About 38.000 the results for each language (Italian, English, German, Spanish, Portuguese)

Web advertising on www.myipcm.com Over the last decade Internet has become an essential means of communication able to give great results in terms of brand recognition, leads generation and visibility. www.myipcm.com provides various types of web advertising services: standard banners and leader banners in the different sections of the website; banners and advertorials in the monthly newsletter; DEM service.

Banner impressions on ipcm.it Standard Banner

Average impressions of a single banner placed in the first row of the Standard Banner area

47,000 per month

Leader Banner

Average impressions of a single Leader Banner

157,000 per month

Newsletter

Open rate (average)

ipcm - Monthly newsletter with a collection of news published on ipcm.it

29%

ipcm_International Paint & Coating Magazine

48%

ipcm_Protective Coatings

46%

ICT_Industrial Cleaning Technologies

43%

ipcm_LatinoAmerica/Iberica

41%

Leader banner Animated or static GIF visible on top of all available sections of the website (see figure)

Position: 1 x screen shot max. 3 logos x position Duration: 1 month Price: 800.00 €

Book online your standard or leader banner on www.myipcm.com

Standard Banner Animated or static GIF visible at the bottom of all available sections of the website (see figure)

Position: 5 x screen shot 1 logo x position Duration: 1 month Price: 400.00 € 07

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web marketing - web advertising

DEM and E-BLAST

How to join the directory THE AMAZING WORLD OF FINISHING • Basic registration: Master data, product categories, link to the website, 5 keywords (in 5 languages IT - EN - DE - ES - POR).

Cost: 180.00 euro/year.

• Intermediate registration: master data, product categories, link to the website, 10 keywords, (in 5 languages IT - EN - DE - ES -POR). logo, map and a short description (150 words max.).

Cost: 400.00 euro/year.

• Top registration: Master data, product categories, logo, link to the website, 20 keywords (in 5 languages IT - EN - DE - ES - POR) and a technical area with a wide description of the company, product catalogue, photogallery (up to 10), videogallery (up to 5) and map.

Cost: 800.00 euro/year

The targeted newsletter is one of the most effective ways to connect quickly and engagingly with your target of potential customers.

With our DEM (Direct Email Marketing) and E-BLAST services you can promote your products, services or events and generate quali ied leads. The DEM can involve either all subscribers or a geographically or product-speci ic target.

For prices and ile requirements please send an email to sales@ipcm.it.

Join online the directory THE AMAZING WORLD OF FINISHING

Top registration

NEWSLETTER

DIRECTORY

Go to www.myipcm.com

IPCM monthly newsletter gives fast access to up-todate information related to the surface inishing world: companies, products, events and markets.

The target readers are decisionmakers from all sectors of the industry using surface technologies.

Subscribers (updated to Sept.

2015): 2,150.00 ± 5%

Basic registration

Intermediate registration

During the year a series of special NL will be scheduled in occasion of international events and trade fairs. For the scheduling please contact: editoria@ipcm.it.

Banner Size Positions Price Static

Advertorial 180x80 px 3 € 200.00 advertising on top of the newsletter

Text

min. 300 - max. 650 characters incl. spaces; Jpeg - 160x160 pixel

Logo/ picture Price € 200.00

organisation of events and trade fairs marketing&communication TRADE FAIR Organizing the presence at a trade fair is a heavy work for an exhibitor. Our goal is to ease this work, taking over on behalf of our customer every organizational aspects, such as: • stand booking • setting up • services • organization of travelling • logistic support and support at the booth • fund retrieval

SERVICES eos marketing&communication is a service company with strong orientation to solving problems, able to handle every aspect connected with marketing, communication and business management, such as: • marketing consulting and market analysis • consulting for business start-up and management • writing and preparation of business plans • press-of ice (writing and diffusion of press releases and newsletters, PR, relations with international and national press, survey, realization of monographies, organization of events) • graphic design

CONTACTS

EVENTS We plan, realize and promote: • workshops • training courses • technical advice and in-house training • open-houses • conferences • business meetings • presentations • inaugurations • net-working and B2B events of various kind, outside traditional circuits for business meeting.

Editor-in-Chief Alessia Venturi venturi@ipcm.it Mobile: +39 347 7188257

EOS is the official agency for Italy, Spain & Portugal of in Karlsruhe, Germany, and in Istanbul, Turkey.

Editor and sales director Francesco Stucchi stucchi@ipcm.it mobile: +39 347 2305437

Editorial office, PR, Events, training, administration Paola Giraldo giraldo@ipcm.it mobile: +39 347 5307304

Editorial office Web marketing and advertising Luca Antolini antolini@ipcm.it Tel. +39 0362 503215

Media sales and editorial office for Germany, Austria, Switzerland, Benelux, Danemark, France Nicole Kraus kraus@ipcm.it Fon: +49 (0) 6152 96 14 910 Fax: +49 (0) 6152. 96 14 911

Editorial Office, marketing and events assistant Monica Fumagalli info@ipcm.it Tel. +39 0362 503215

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Complete solutions for your marketing and communication

EOS Mktg&Communication has a deep and speci ic knowledge of the surface treatments industry.

We offer a complete range of services, a cross-media visibility, networking and training options to help you achieve your goal in the surface technology market.

Supplemento a IPCM n° 35 - Settembre/Ottobre 2015

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INDUSTRIAL CLEANING TECHNOLOGIES

Supplemento a ipcm N° 34 - Luglio/Agosto 2015

ICT digital on

www.ipcm.it

Ibérica

Protective Coatings ®

read the digital version

www.ipcm.it

2015 Agosto

POSTE ITALIANE SPA – SPED. IN A.P. 70% LO/MILANO

A primeira revista internacional de tratamento de superfícies - La primera revista internacional de tratamientos de superficies

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