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Media Guide 2014 Read different, read ipcm

eosMktg&Communication


ÂŽ

ipcm why?

P 01

circulation and distribution analysis

P 02

editorial calendar 2014

P 03

advertising rates 2014

P 04

advertising formats

P 05

ipcm_LatinoAmĂŠrica

P 06

www.ipcm.it

P 07

connect to The Amazing world of finishing

P 08

web marketing web advertising

P 09

eos marketing&communication P 11


®

why? protective coatings ®

ipcm is a bimonthly technical magazine for the organic and inorganic coatings and surface treatments industry. It is bilingual, English and Italian, and it circulates in both European and non-European markets. ®

®

®

ipcm feature topics contain technical, scientific and practical information on all kinds of surface technologies: pretreatment/cleaning, wet coating, powder coating, coil coating, electroplating, thin coating, paint stripping, blasting, sanding, chemicals, raw materials, pigments, paints and coatings, measuring, testing, materials handling, application machines and equipments, coating facilities, IR/UV technology. ®

The magazine provides answers to questions about surface technologies, up-to-date information on the latest products and technologies; market overviews, trade fair reports and industry news impacting surface finishers. ipcm brings the surface technology community together, provides competent and qualified information, networking opportunities and excellent industry contacts. ®

ICT - Industrial Cleaning Technologies (2 special issues per year) and ipcm_ Protective Coatings (4 issues per year) belong to ipcm family and spread technical information about cleaning technologies (ICT) and corrosion protection and prevention (ipcm_PC). ®

01


®

circulation and distribution analysis ipcm is available in digital format on www.ipcm.it

ipcm represents a primary source of qualified ®

information to Decision Makers in the field of surface treatments and technology. The magazine reaches a crosswise readership: from the coatings industry to the OEMs and job coaters who consider the finish a high added value production step, from research institutes and university centres to style labs and architectural studios which are the ultimate trend setters for colours and finishing.

Target audience

Our readers and subscribers are mostly R&D Managers, Plant and Production Managers, Quality Managers, Sales Manager and Purchasing from all relevant areas of surface finishing technologies.

Volume and editorial analysis 2012

9 issue

Italy

Abroad

79.2%

14.00%

11.00%

12.50%

20.8%

Architecture&design

15.00%

7.00%

11.00%

4.80%

8.20%

6.50%

20.00%

18.00%

852.0 pgs.

100.0%

Editorial

674.5 pgs.

Advertising

177.5 pgs.

Analysis of Editorial contents Market & Industrial Analysis Innovations, R&D

1

Coatings industry (powder coatings, liquid paint, chemicals, raw materials, pigments)

items

675.0 pgs. 17 pgs.

2.5 %

176 pgs.

26.0 %

Technical case-histories

173 pgs.

25.6 %

Market News & Product News

216 pgs.

32.1 %

Events, trade fairs, conferences

75 pgs.

11.1 %

Standards&Legislation

11 pgs.

1.6 %

7 pgs.

1.0 %

Bussiness Training

Geographical Distribution (annual average)

Job coaters (powder, liquid, anodic oxidation, shotblasting…)

Total volume

Supplements

02

Readers by Industry Total

Metal working, carpentry, foundry, machine&tools

16.00

Furniture (metal, MDF, garden, office, contract, urban, sport…)

11.00%

8.20%

9.60%

Architectural building (profiles, frames, roofing, panels, coil coating, façade…)

15.00%

10.00%

12.50%

Automotive, Transportation, ACE & Off Road Household appliances / HVAC / Electronics

Economic Region

Share of distributed circulation

Benelux (Belgium, The Netherlands, Luxembourg) East Europe (Hungary, Slovakia, Rumania, Poland, Lithuania, Estonia, Bulgaria, Czech Republik, Croatia, Russia, Belarus…)

3%

10%

Scandinavia

10.00% 4.00%

16.00% 4.00%

13.00% 4.00%

Coating & painting technology (plants & ovens, application equipments, filtration, water treat., accessories, commodities, hooks, masking, quality control)

5.00%

8.00%

6.50%

Packaging

1.00%

1.50%

1.25%

Plastics

2.00%

4.00%

3.00%

Others (jewellery, gifts, glasses, medical devices, labs and universities…)

2.20%

2.10%

2.15%

100%

100%

100%

6%

France

10%

Germany, Austria, Switzerland

25%

Italy, RSM

29%

UK/Ireland

9%

Spain, Portugal

1%

Other Countries (Greece, Macedonia, Malta, Middle East, North Africa, Usa, South Africa, Far East, Australia)

7%

Print run: 5,000 copies per issue/yearly circulation: 30,000 copies Digital circulation: newsletter to 8,000 (average) contacts per issue / yearly circulation: 48,000 Total circulation: 78,000 (annual average)


®

editorial calendar 2014

ISSUE

TOPICS

EVENTS

ISSUE

TOPICS

EVENTS

ISSUE

TOPICS

EVENTS

N°25 January February 2014

Focus on painting systems for ACE & Off Road Vehicles

Samumetal* (Pordenone, Italy, January 29 - February 1 2014)

N°26 March April 2014

Focus on Finishes for Metal Architecture & Industrial Design

PaintExpo 2014* (Karlsruhe, Germany, April 8-11 2014)

Focus on Automotive

Metef* (Verona, Italy, June 11-13 2014)

Special issue PaintExpo 2014

Wire* (Düsseldorf, Germany, April 7-11 2014)

N°27 May June 2014

Pretreatment & Nanotechnologies Surface preparation Shot blasting Heavy duty and corrosion protection paint systems Application technologies Waste water treatment Quality control Case-histories Standards&Legislation Review of events&exhibitions

Samuplast* (Pordenone, Italy, January 29 - February 1 2014)

Powder coatings / Liquid paints / New finishes and technologies / Application equipments

FieraAgricola* (Verona, Italy, February 6-9 2014)

Coil Coating Advanced pretreatment technologies / IR-UV curing / Paint stripping / Shot blasting

Expo Surface* (Kielce, Poland, March 26-28 2014)

Finishes and effects for metal architecture and industrial design Colour measurement

Samoter* (Verona, Italy, May 8-11 2014)

PVD Coatings / plasma technology

Also distributed at PaintExpo 2014* (Karlsruhe, Germany, April 8-11 2014)

Standards&Legislation Review of events&exhibitions

Case-histories

Lamiera* (Bologna, Italy, May 14-17 2014)

O&S* (Stuttgart, Germany, Anodic oxidation - PVD Coatings / plasma technology June 24-26 2014) Water & air treatment Quality control & weathering Case-histories Standards & legislation Review of events&exhibitions June 2014

Salone del Mobile (Milan, Italy, April 8-13 2014)

Special Issue ICT - Industrial Cleaning Technology

TOPICS

EVENTS

ISSUE

TOPICS

EVENTS

ISSUE

TOPICS

N°28 July August 2014

Focus on Transportation

IAA Commercial Vehicle* (Hannover, Germany, September 25 - October 2 2014)

N°29 September October 2014

Focus on Architectural Building & Aluminium finishing

Aluminium* 2014 (Düsseldorf, Germany, October 7-9 2014)

Focus on Plastic finishes and mechanical components

Aluminium pretreatment technologies / Special effects finishes / Coil coating / Smart coatings / anodic oxidation / Sublimation

Bau*2015 (München, Germany, January 19-24 2015)

N°30 November December 2014

powder-In Mould Coating

Eurosurfas* (Barcelona, Spain September 30 October 3 2014)

Quality control

Colour and quality control Weathering

Case-histories Standards & Legislation Review of events&exhibitions

Parts2clean* (Stuttgart, 24-26 June 2014)

EVENTS

Pretreatment for plastics / pIMC / paints for plastics PVD coatings /sputtering / plasma technology UV Technology Case-histories Standards & Legislation Review of events&exhibitions

Case-histories Standard & Legislation Review of events&exhibitions September 2014

The present editorial calendar offers a general indication for your advanced planning. The editorial office reserves the right to make changes. For further information please write to editoria@ipcm.it

Ramspec 2014 (Modena, Italy October 2-4)

Automechanika (Frankfurt, Germany, September 16-20 2014)

O&S* (Stuttgart, 24-26 June 2014)

Insert - ICT Industrial Cleaning MecSpe* (Parma, Italy, March 27-29 2014) Technology Industrie* (Paris, France, March 31 April 4 2014)

ISSUE

Liquid paint&powder coatings/Coating facilities&application equipments/surface treatments /shotblasting / paint stripping

Alumotive* (Verona, Italy, June 11-13 2014)

powder-In Mould Coating

48th ECCA General Meeting* (Bologna, Italy, May 19-20 2014) IPCM event on finishes and trends for Metal Architecture & Industrial Design (April 2014 location and dates to be defined)

Waterborne coatings / UV curing painting systems / innovations in paint shops and application equipments / Shot-peening

Insert - ICT Industrial Cleaning Technologies

Special issue ICT - Industrial IAA Commercial Cleaning Technologies Vehicle* (Hannover, Germany, September 25 October - 2 2014) BI-MU* (Milan, Italy, September - 30 October - 4 2014)

*IPCM is media partner with own booth or press corner 03


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advertising rates 2014 (valid up to 31/12/2014)

1st Coverpage*

1 time

2 time

3 time

4 time

5 time

6 time

€ 4.960,00

€ 4.460,00

€ 4.350,00

€ 4.116,00

€ 4.058,00

€ 4.000,00

2nd Coverpage*

€ 3.125,00

€ 2.810,00

€ 2.730,00

€ 2.650,00

€ 2.575,00

€ 2.500,00

Page facing the 2nd Coverpage*

€ 3.125,00

€ 2.810,00

€ 2.730,00

€ 2.650,00

€ 2.575,00

€ 2.500,00

Page opposite to the Editor’s letter*

€ 3.125,00

€ 2.810,00

€ 2.730,00

€ 2.650,00

€ 2.575,00

€ 2.500,00

Page opposite to the Contents*

€ 3.125,00

€ 2.810,00

€ 2.730,00

€ 2.650,00

€ 2.575,00

€ 2.500,00

3rd Coverpage*

€ 3.125,00

€ 2.810,00

€ 2.730,00

€ 2.650,00

€ 2.575,00

€ 2.500,00

4th Coverpage*

€ 4.375,00

€ 3.937,00

€ 3.828,00

€ 3.719,00

€ 3.610,00

€ 3.500,00

Internal Full page

€ 2.500,00

€ 2.250,00

€ 2.187,00

€ 2.125,00

€ 2.062,00

€ 2.000,00

1/2 page

€ 1.500,00

€ 1.350,00

€ 1.312,00

€ 1.275,00

€ 1.237,00

€ 1.200,00

1/4 page Double page

€ 812,00

€ 731,00

€ 710,00

€ 690,00

€ 670,00

€ 650,00

€ 4.000,00

€ 3.600,00

€ 3.500,00

€ 3.400,00

€ 3.300,00

€ 3.200,00

SUBCRIPTION RATES 2014 6 issues: printed+digital € 70,00

ipcm is available in digital format on www.ipcm.it

6 issues only digital version: € 50,00 To subscribe: www.ipcm.it Payments can be made by bank transfer to the following account: EosMktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT CRCBIT22

* if available

TECHNICAL INFORMATION & ADVERTISING SPECIFICATIONS

For more information please contact sales@ipcm.it

04

Frequency of publication: Published bimonthly: 6 issues per year + 2 special issues ICT Year of publication: 5th volume 2014 Size of journal: 230 mm width x 280 mm height Website: www.ipcm.it Publishing House: Eos Mktg&Communication Srl, Via Matteotti, 16 20811- Cesano Maderno (MB), Italy tel. +39 0362 503215 fax +39 0362 1794768 www.eosmarketing.it info@eosmarketing.it

• Closing • Trim

date: please consult the attached schedule. Size: 230x280 mm;

• Bleed

Size: 240x290 mm;

The bleed size should provide 5 mm leeway on each side. Please include crop marks in the graphic file • Preferred

method:

• 2400 dpi Adobe PDFs, all photos/fonts embedded, CMYK for 4C or 2C. • Photoshop or Illustrator files-800 dpi min. TIFs orJPGs, photos/fonts/color as above.

No word processor program files accepted. For more information, contact: redazione@ipcm.it


Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field.

Advertising that resembles editorial material will be labeled “advertisement” in small print. Advertisers are rate protected for the duration of their contract.

width x height 1st Coverpage

230x280 mm + 5 mm bleed per side

DEADLINES

advertising formats Issue and period

Deadline editorials

Deadline advertisement

Date of publication

2nd Coverpage

230x280 mm + 5 mm bleed per side

Page facing the 2nd Coverpage

230x280 mm + 5 mm bleed per side

Page opposite to the Editor’s letter

230x280 mm + 5 mm bleed per side

Page opposite to the Contents

230x280 mm + 5 mm bleed per side

3rd Coverpage

230x280 mm + 5 mm bleed per side

29/2014 – Sep/Oct

08/08/14

05/09/14

26/09/14

4th Coverpage

230x280 mm + 5 mm bleed per side

30/2014 – Nov/Dec

17/10/14

07/11/14

24/11/14

Full page

230x280 mm + 5 mm bleed per side

1/2 page

230x140 mm / 115x280 mm + 5 mm bleed per side

1/4 page

230x70 mm / 57,5x280 mm + 5 mm bleed per side

Double page

460x280 mm + 5 mm bleed per side

25/2014 – Jan/Feb

29/11/13

07/01/14

24/01/14

26/2014 – Mar/Apr

14/02/14

07/03/14

24/03/14

27/2014 – May/Jun

18/04/14

05/05/14

26/05/14

28/2014 – Jul/Aug

13/06/14

07/07/14

25/07/14

In just three easy steps you can book online your ad space on at www.ipcm.it

®

Cover Trim size: 230 mm wide x 280 mm high Bleed size: 240 mm wide x 290 mm high Header size: 230 mm x 54,5 mm high distance from the top 10 mm

* please include cropmarks in the graphic file

Double page Trim size: 460 mm wide x 280 mm high Bleed size: 470 mm wide x 290 mm high

Single page Trim size: 230 mm wide x 280 mm high Bleed size: 240 mm wide x 290 mm high

1/2 page horizontal Trim size: 230 mm wide x 140 mm high Bleed size: 240 mm wide x 150 mm high

1/4 page horizontal Trim size: 230 mm wide x 70 mm high Bleed size: 240 mm wide x 80 mm high

1/2 page vertical Trim size: 115 mm wide x 280 mm high Bleed size: 125 mm wide x 290 mm high

1/4 page vertical Trim size: 57,5 mm wide x 280 mm high Bleed size: 67,5 mm wide x 290 mm high

INSERT Single and multipage inserts accepted on request. 05


ipcm_la is available in digital format on www.ipcm.it ipcm _LatinoAmerica ®

In order to meet the ever growing needs of European companies for internationalization, ipcm exports its winning formula of technical information + focused promotion on South American markets with the new ipcm _LatinoAmerica, the quarterly digital supplement in Spanish and Portuguese. ®

ISSUE

TOPICS

EVENTS

5 February 2014

Focus on Aluminiun & Architectural Building

Aluminium Brazil 2014, Sao Paulo (April 1-3) FabTech Mexico 2014, Mexico City (May 6-8) Coatech 2014, Mexico City (May 6-8)

6 May 2014

Focus on Painting & Coating Technologies

®

Contents: ipcm _LatinoAmerica’s contents partly features articles already published on former issues of ipcm and partly new articles and news, focused on or coming from the target countries. Contents include cleaning and corrosion protection issues. ®

®

Circulation: 2.000 copies, digital newsletter. In addition to this circulation the digital magazine will be sent to Spanish and Portuguese end users (around 300 copies), who already receive ipcm .

7 August 2014 Focus on Automotive

Automechanika Argentina 2014, Buenos Aires (November 12-15) Eurosurfas (Barcelona, Spain September 30 October 3 2014)

8 November 2014

Ebrats 2015, Sao Paulo 4th Interfinish LatinoAmericano, Sao Paulo

Focus on Painting & Coating technologies

®

Number of issues 1st Coverpage*

Geografical breakdown:

1 time

2 time

3 time

4 time

€ 2,480.00

€ 2.230,00

€ 2.175,00

€ 2.058,00

Brasil 60%

2nd Coverpage*

€ 1.562,00

€ 1.405,00

€ 1.365,00

€ 1.325,00

Page facing the 2nd Coverpage

€ 1.562,00

€ 1.405,00

€ 1.365,00

€ 1.325,00

Argentina, Colombia, Venezuela, Chile, Perù: 5%

Page opposite to the Editor’s letter

€ 1.562,00

€ 1.405,00

€ 1.365,00

€ 1.325,00

Page opposite to the Contents

€ 1.562,00

€ 1.405,00

€ 1.365,00

€ 1.325,00

Mexico 25%

3rd Coverpage

€ 1.562,00

€ 1.405,00

€ 1.365,00

€ 1.325,00

4th Coverpage

€ 2.187,00

€ 1.968,00

€ 1.914,00

€ 1.859,00

Internal Full page*

Spain Portugal: 10%

DEADLINES

General advertising rates (valid up to 31/12/2014) Issue and period

Deadline editorials

Deadline advertisement

Date of publication

05/2014 – February

27/01/14

10/02/14

28/02/14

06/2014 – May

28/04/14

12/05/14

30/05/14

07/2014 – August

28/07/14

11/08/14

29/08/14

08/2014 – November

27/10/14

10/11/14

28/11/14

Readers by industry

Italy

€ 1.250,00

€ 1.125,00

€ 1.093,00

€ 1.062,00

1/2 page

€ 750,00

€ 675,00

€ 656,00

€ 637,00

Job coaters

9.00%

1/4 page

€ 406,00

€ 365,00

€ 355,00

€ 345,00

Architects&designers

1.00%

€ 2.000,00

€ 1.800,00

€ 1.750,00

€ 1.700,00

Metal working, carpentry, foundry

8.00%

Double page

Metal Furniture

18.00%

Aluminium

30.00%

Automotive

28.00%

Household appliances / HVAC / Electronics Others

4.00% 2.00% 100%

06


ipcm.it

Would you like to read brand-new information from the world of surface technologies? Would you like to receive up-to-date information on the latest product developments? Would you like to promote your own technology to decision-makers worldwide? Join a specialized, skilled and groundbreaking digital editorial project!

ipcm digital PRINT + DIGITAL SUBSCRIPTION This formula allows the subscriber to receive a printed copy of the magazine ipcm and to receive the access credentials to read and download the pdf of ipcm last issue and all its back issues. Cost: 70.00 euro/year (6 issues + 2 supplements ICT) 速

Search in our database of technical articles to find out the latest information on technologies, products and processes for surface finishing!

DIGITAL SUBSCRIPTION This formula allows the subscriber to receive the access credentials for the digital version of the magazine, not only of the last issue but of the complete archive starting from the first issue. Cost: 50.00 euro / year (6 issues + 2 supplements ICT)

Connect to www.ipcm.it!

To find out how to subscribe, please connect to www.ipcm.it

07


Connect to The Amazing World of Finishing The directory The Amazing World of Finishing is a wide list of suppliers of products, equipments, technologies and services for the surface treatment industry: liquid and powder coatings, raw materials and chemicals, plants, equipment and application systems, sandblasting, shot blasting, industrial cleaning, polishing and vibrofinishing, job shop coating and stripping services, and much more. This directory provides the contacts of hundreds of companies. You can search by industrial category, alphabetical list or geographic area. www.ipcm.it and the directory The Amazing World of Finishing are the online points of reference for the users of surface treatment products and technologies, a large pool of information on paints and coatings, process technologies, events, market news, insights and analyses. The directory The Amazing World of Finishing allows the demand meet with the supply and brings together the companies in order to create business opportunities and operational synergies: a real professional and international network for everyone who deals with surface treatments.

Over the last decade Internet has become an essential means of communication able to give great results in terms of brand recognition, contacts, immediate and wide visibility. Promoting your business online means to interact right from the beginning with your target with a high impact graphics. www.ipcm.it provides various types of web advertising services: standard banners and leader banners in the different sections of the website; banners and advertorials in the monthly newsletter; DEM service.

Join the directory The Amazing World of Finishing to get more visibility in the surface technology industry!

In just three steps you can book online your standard or leader banner at www.ipcm.it

Leader banner

animated gif visible on top of all available sections of the website (see figure) 08

Web advertising on www.ipcm.it

Position: 1 x screen shot max. 3 logos x position Duration: 1 month Price: 800.00 â‚Ź

Standard Banner

animated gif visible at the bottom of all available sections of the website (see figure)

Position: 5 x screen shot 1 logo x position Duration: 1 month Price: 400.00 â‚Ź


.it/web marketing - web advertising DEM and E-BLAST

How to join the directory The Amazing World of Finishing? • Basic registration: master data, product categories, link to the website, and 5 keywords (in 5 languages IT - EN - DE - ES - POR). The cost is 180.00 euro/year.

Top registration

Basic registration Intermediate registration

The targeted newsletter is one of the most effective ways to communicate with your target quickly, concisely and engagingly. Our DEM (Direct Email Marketing) and E-BLAST services allow to promote your products, services or events through newsletters sent to the subscribers of www.ipcm.it, resulting in qualified contracts. The DEM can involve either all subscribers or a geographically or product-specific target. For prices and file requirements please send an email to sales@ipcm.it.

In just three steps you can join online the directory The Amazing World of Finishing at www.ipcm.it NEWSLETTER

• Intermediate registration: master data, product categories, link to the website 10 keywords, (in 5 languages IT - EN - DE - ES - POR). logo, and a short description (150 words max.). The cost is: 400.00 euro/year.

• Top registration: master data, product categories, logo, link to the website, 20 keywords (in 5 languages IT - EN - DE - ES - POR) and a technical area with a wide description of the company, product catalogue, pictures (up to 10 each), videos and map. The cost is: 800.00 euro/year.

IPCM monthly newsletter gives fast access to up-todate information related to the surface finishing world: companies, products, events and markets.

The target readers are decisionmakers from all sectors of the industry involving surface technologies. Subscribers (updated to Sept. 2013): 1,475 ± 5%

During the year a series of special NL will be scheduled in occasion of international events and trade fairs. For the scheduling please contact: editoria@ipcm.it.

Banner

Advertorial

Size 150x60 px Positions 4 Price € 200.00 Static advertising on top of the newsletter

Size Price

Text (min. 300 - max. 650 characters incl. spaces; logo/picture Jpeg - 160x130 pixel) ) € 200.00

09


“Coming together is a beginning, keeping together is a progress, working together is a success� Henry Ford

eosMktg&Communication


CONTACT

organisation of events and trade fairs marketing&communication

EVENTS We plan, realize and promote: • workshops • training courses • technical advice and in-house training • open-houses • conferences • business meetings • presentations • inaugurations • net-working and B2B events of various kind, outside traditional circuits for business meeting.

TRADE FAIR Organizing the presence at a trade fair is a heavy work for an exhibitor. Our goal is to ease this work, taking over on behalf of our customer every organizational aspects, such as: • stand booking • setting up • services • organization of travelling • logistic support and support at the booth • fund retrieval

Editor-in-Chief Alessia Venturi venturi@ipcm.it Mobile: +39 347 7188257

Editor and sales director Francesco Stucchi stucchi@ipcm.it mobile: +39 347 2305437

EOS is the official agency for Italy and Spain of Leading International Trade Fair for Industrial Coating Technology in Karlsruhe, Germany, every two years.

SERVICES eos marketing&communication is a service company with strong orientation to solving problems, able to handle every aspect connected with marketing, communication and business management, such as: • marketing consulting and market analysis • consulting for business start-up and management • writing and preparation of business plans • press-office (writing and diffusion of press releases and newsletters, PR, relations with international and national press, survey, realization of monographies, organization of events) • graphic design

Editorial office, PR, events, training, administration Paola Giraldo giraldo@ipcm.it mobile: +39 347 5307304

Editorial office WEB marketing and advertising Luca Antolini editoria@ipcm.it Tel. +39 0362 503215

Media sales and editorial office for Germany, Austria, Switzerland, Benelux, Danemark, France Nicole Kraus kraus@ipcm.it Fon: +49 (0) 6152 96 14 910 Fax: +49 (0) 6152. 96 14 911

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Complete solutions for your marketing and promotion goals

EOS Mktg&Communication has a deep and specific knowledge of the surface treatments industry. We offer a complete range of services, a cross-media visibility, networking and training options to help you achieve your goal in the surface technology market.

protective coatings 速

eos Mktg&Communication srl Via Matteotti, 16- 20811 Cesano Maderno (Mb) Italy - P.IVA/CF 06695850963 - REA MB-1863762 www.ipcm.it - info@ipcm.it - tel. +39 0362 503215 - fax +39 0362 1794768

ipcm® media guide 2014  

ipcm®_International Paint&Coating Magazine Media Guide 2014