The smart journal about surface treatments and finishes. A perfect crossmedia distribution: a unique combination of print, digital, exhibitions, social media, free digital archive.
2027 MEDIA GUIDE
why ipcm means keeping up with the surface treatment industry whenever and wherever you ®
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ipcm means global distribution and worldwide recognition: it is the only magazine with a ®
registered trademark in Italy, Europe, United Kingdom, USA, Brazil, Mexico, China, and India and boosts an impressive social media reach of over 25k industry professionals and over 120k yearly impressions, spanning from LinkedIn to Instagram, from Facebook to YouTube.
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counts on a database of 45k contacts all over the world, divided into 200 different industry segments. This means that each issue reaches the right person in the right segment.
ipcm means lead generation and networking opportunities through its presence to ®
ipcm® is the place-to-be for the industrial surface treatment industry.
all major trade shows and events within the field and its cooperation with international associations and organizations.
editorial calendar 2027 n. 105 MAY - JUNE 2027 Special section on AUTOMOTIVE / TRANSPORTATION / OFF HIGHWAY
n. 103 JANUARY - FEBRUARY 2027
Colour trends
Special Section on PACKAGING DECORATION & COATING
Pretreatment & Nanotechnologies / Surface preparation
Powder coatings / liquid paints / new formulation and technologies
Waterborne coatings / UV curing painting systems / low cure coatings /e-coat and zinc lamellar coatings /anodization
Plastic & glass painting technologies PVD, Sputtering, UV spray coating
n. 107 SEPTEMBER - OCTOBER 2027
Innovations in paint shops, automation, application equipment / Shot-peening / Coil coating
Special section on ARCHITECTURAL ALUMINIUM & BULDING ENVELOPE
Powder-In Mould Coating PVD & Plasma
Pretreatment technologies / Nanotechnologies / Special effects finishes / Coil coating / Smart coatings / Anodising / Sublimation
Trends & Colours, Special effects Application systems & Painting automation
Heavy duty and corrosion protection paint systems
Sustainable technologies Quality control technology
Water & air treatment Quality control & weathering
Paint stripping
Sustainability
Accessories & Consumables
Paint stripping
Application equipment / IR-UV curing / Paint stripping Colour and quality control Weathering Water treatment systems Air purification Sustainability
Insert: ICT Industrial Cleaning Technologies
Insert: ICT Industrial Cleaning Technologies
Surface cleaning & preparation / Mechanical and vibratory finishing
Surface cleaning & preparation / Mechanical and vibratory finishing
Accessories & Consumables
n. 104 MARCH - APRIL 2027
n. 106 JULY - AUGUST 2027
Special issue European Coatings Show 2027
Special edition for FABTECH US
Pigments & resins, additives, chemicals / Raw material / Surface engineering Lab Technologies/ Rheology / Quality control Hardware & software for paint & coating formulation and production Special section on ARCHITECTURAL ALUMINIUM / BULDING ENVELOPE / FURNITURE & DESIGN Powder coatings / Wet paints Coil coating / Zinc lamellar coatings Painting & powder coating lines and equipment, automation, anodising, sublimation Vertical / horizontal lines for aluminium profiles Air purification / Waste water treatment Advanced pre-treatment technologies Accessories & Consumables Paint stripping Quality control technology
Raw material / chemicals Surface engineering Powder coatings / wet paints / Coil coating / e-coat zinc lamellar coatings
n. 108 NOVEMBER - DECEMBER 2027 Special section on AGRICULTURAL CONSTRUCTION EQUIPMENT / OFF- ROAD & COMMERCIAL VEHICLES Pretreatment& Nanotechnologies Surface preparation
Vertical / horizontal lines for aluminium profiles
Waterborne coatings / UV curing painting systems / innovations in paint shops & automation / powder coatings / monolayer and direct-tometal painting system / zinc lamellar & e-coat
Air purification / waste water treatment
Heavy duty and corrosion protection paint systems
Advanced pre-treatment technologies
Application technologies
Accessories & Consumables
Air filtration & Waste water treatment
PVD Coatings / Sputtering / Plasma
Quality control
Painting lines, Automation, Anodising
Paint Stripping
Accessories & Consumables
Quality control
Insert: ICT Industrial Cleaning Technologies
Insert: ICT Industrial Cleaning Technologies Surface cleaning & preparation / Mechanical and vibratory finishing
Surface cleaning & preparation / Mechanical and vibratory finishing
media partnership and worldwide exhibitions 2027
distribution of the magazine
Coating Korea* Incheon, KOR March 24-26 Powder Coating Week* Orlando, USA April 12-14 Packaging Première Milan, IT May 18-20 distribution of the magazine
ISSUE
EVENTS
ISSUE
EVENTS
Construma Budapest, HR April 8-11
iVehicle Tech Week Europe* Stuttgart, DE June 2-3
FABTECH * U.S. Chicago, USA September 13-16
ESTAL Congress Brussels, BE September 28-30
Euroguss* Nuremberg, DE January 18-20, 2028
Salone del Mobile Milan, IT April 13-18
distribution of the magazine
iVT EXPO – Industrial* Vehicle Technology Köln, DE June 9-10
EMO* Milan, IT October 4-8
Windows, Doors, and Facade Dubai, UAE November TBD
Agrotica Thessaloniki, GR January 27-30, 2028
Intermat Paris, FR April 21-24
Surface & Coatings* Bangkok, TH June 16-19
Parts2Clean* Stuttgart, DE October 5-7
distribution of the magazine
Fieragricola Verona, IT February 2-5, 2028
ET ‘27 Orlando, USA April 26-30
Automotive Interiors Bad Nauheim, DE June 15-16
European Coatings Show* Nuremberg, DE April 27-29
Surcar* Cannes, FR June TBD
Windoorex Middle East Cairo, EG May 6-8 Made In Steel Milan, Italy May 11-13 Aluminium USA* Louisville, USA May 19-20 ZAK World of Façade Milan, IT May 27 Biobased Coatings Europe* Porto, PT June TBD INDEX Dubai Dubai, UAE June 01-03 Surface & Coating Expo* Chennai, IN June 17-19 ALUEXPO* Istanbul, TR September 23-25
PlantWorx UK Birmingham, UK June 22-24 SIFER* Lille, FR June 22-24 Global Conference on Car Body Painting* July TBD iVT EXPO Off-Highway Vehicle Technology Chicago, USA August 25-26 IAA Mobility Munich, DE September 7-12 Expo Ferroviaria* Milan, IT September 28-30 EuroCar Body* October TBD Car Body Painting* November TBD Agritechnica Hanover, DE November 14-20
ZAK World of Façade Frankfurt, DE November 11 MADE Expo* Milan, IT November 17-20 FENSTERBAU FRONTALE Nürnberg, DE March 28–31, 2028 distribution of the magazine
Bauma Munich, DE April 3-9, 2028
NOVEMBER - DECEMBER 2027
Cosmopack Bologna, IT March 18-20
EVENTS
n. 108
Global Industrie* Lyon, FR March 15-18
MARCH - APRIL 2027
Paint India New Delhi, IN March 12-13
n. 104
n. 103
JANUARY - FEBRUARY 2027
MecSpe Bologna, IT March 3-5
ISSUE
SEPTEMBER - OCTOBER 2027
The Waterborne Symposium* Hattiesburg, USA February 7-12
EVENTS
n. 107
distribution of the magazine
ISSUE
JULY - AUGUST 2027
Paris Packaging Week Paris, FR February 3-4
EVENTS
* ipcm® is media partner with own booth or press corner
n. 106
ISSUE
MAY - JUNE 2027
EVENTS
n. 105
ISSUE
The present calendar offers a general indication for your advanced planning. For further information please write to info@ipcm.it. Events date can change last minute.
distribution of the magazine
circulation print run: 6,000 copies per issue yearly circulation: 36,000 copies
A global readership, a unique content, one of the highest reader engagement within the field
digital subscribers: 10,114 ± 5% impressions: 120,502 (July 2025 - July 2026 - SOURCE: issuu.com) social media reach: thousands of industry professionals via Linkedin, Instagram, Facebook, of which 25,513 are direct contacts (followers/members)
social media engagement (average per issue): CTR: 2.3% - impressions: 1,160 source of digital readers: 86% embedded links - 13% website
GEOGRAPHICAL BREAKDOWN - PRINTED CIRCULATION
TARGET READERS
Italy
20%
DACH Region (DE, A, CH) East Europe
(HU, SK, RO, PL, LT, EE, BG, CZ, HR, RU, BY)
technical & production managers
purchase managers
quality managers
R&D managers
Scandinavia
SECTOR READERSHIP
Benelux (BE, NL, LUX)
19%
4% Other 16 %
3%
6%
France
(Far East, USA, Canada, Australia)
DIGITAL READERS BY COUNTRY 24% 20% 15%
coatings industry
architectural building (profiles, frames, roofing, panels, coil coating, façade, architects, designers)
automotive, transportation, ACE & off road
12% metal working, carpentry, foundry, machine&tools 10% 8%
9%
MEA Region and UK / Ireland
23%
furniture (metal, MDF, garden, office, contract, urban, sport)
workshops & custom coaters (powder, liquid, anodising, plastics, KTL)
1. Italy 2. United States 3. Germany 4. Spain 5. Netherlands 6. United Kingdom 7. France
5%
household appliances, HVAC, electronics
8. India
5%
packaging & plastics
9. Poland
1% others (jewellery gifts, glasses, medical devices, labs & universities)
10. Portugal
top ten
SOURCE: issuu.com
con te n t Editorial 67%, of which over 60% is exclusive content, Advertising 33% What you can find in each ipcm issue: ®
Editor’s Letter - A personal note from the editor-in-chief, offering insights and reflections on the latest trends, topics, and future directions in the surface treatment industry. Brand New - Stay up to date with the latest industry news and developments in the surface treatment sector. Analysis - In-depth market and industry analysis to help you stay ahead of trends and business dynamics. Focus on Technology - Exclusive content from the ipcm® team, visiting companies worldwide to reveal the cutting-edge technologies behind their coating processes.
If you need to get the word out about your new product no one is better placed to help you than ipcm . ®
Highlight of the Month - Exclusive interviews and key updates of the month, spotlighting companies and their latest offerings. Advancements - A closer look at the latest technological innovations and advancements driving the industry forward. Road to 2050 - Explore the path to sustainability with insights into how the surface treatment industry is adapting for the future. Success Stories - Discover the inspiring success stories of companies that have achieved excellence in surface treatment. Powder Points - Insights into the technology of powder coatings. Market Close Up - A closer examination of market segments and areas. Research Breakthrough - Discover the latest academic and university research making waves in surface treatment technologies. How It’s Coated - A behind-the-scenes look at the processes and techniques used to coat a variety of surfaces, from start to finish. The Contract Coating Network - In-depth profiles of specialised contract coating companies showcasing their expertise, technologies and services in liquid and powder coating. App Watchtower - A closer look at innovative apps, digital tools and AI solutions that help companies optimise processes, improve efficiency and drive innovation. Colour Study - An exploration of the history, origins, uses, and meanings behind colours that shape the world of surface finishing. Art Within Surfaces - Exploring the artistry and creativity that transform surface treatment into a true form of expression. Specialized Training - Highlighting expert-led training programmes that develop essential skills for professionals in the surface treatment industry. Meeting the Industry - A deep dive into key industry events and trade shows, with comprehensive reviews and insights.
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st
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internal full page
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1/2 page
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published bimonthly
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6 issues per year
loose insert
available upon request
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year of publication 18th 2027
all rates are valid up to 31.12.2027
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ISSUE
EDITORIALS
PRINTING MATERIAL
DATE OF PUBLICATION
103/2027 Jan/Feb
21/12/2026
11/01/2027
22/01/2027
104/2027 Mar/Apr
26/02/2027
15/03/2027
25/03/2027
105/2027 May/Jun
26/04/2027
11/05/2027
21/05/2027
106/2027 Jul/Aug
25/06/2027
12/07/2027
26/07/2027
107/2027 Sep/Oct
27/08/2027
13/09/2027
27/09/2027
108/2027 Nov/Dec
25/10/2027
15/11/2027
26/11/2027
BACK
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bleed area: 445x293 mm
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