ipcm_LatinoAmérica/Ibérica – Media Guide 2018

IbĂŠrica Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

all over the world with ipcm

ÂŽ

Media Guide 2018 The trade journals of surface treatments and surface finishing for Spain, Portugal, Central and South America

www.myipcm.com

eosMktg&Communication

IbĂŠrica Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

Ipcm_LA/IbĂŠrica Why?

P 01

Circulation

P 02

Editorial Calendar 2018

P 03

Advertising and subscription rates 2018

P 04

Advertising formats and deadlines 2018

P 05

why?

Ibérica Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

A primeira revista internacional de tratamento de superfícies - La primera revista internacional de tratamientos de superficies

our Visit -new brand ite!

Webs

pcm.it www.i

2013 I ANO/AÑO Trimestral N°4-Novembro/Noviembre

Spain and Portugal are two of the most industrialised and meaningful countries in Europe.

In addition to this, they share their languages with another burgeoning market: Central and South America.

® ®

A primeira revista internacional de tratamento de superfícies - La primera revista internacional de tratamientos de superficies

our Visit -new brand ite!

Webs

This is why we launched ipcm _Ibérica and ipcm _LatinoAmérica two editions of the same magazine, in Spanish and Portuguese, to spread technical information about surface technologies and to meet the market’s ever growing need of internationalization.

pcm.it www.i

®

2014 II ANO/AÑO Trimestral N°6-Maio/Mayo

®

Supplemento a ipcm N° 34 - Luglio/Agosto 2015

Ibérica

After Chinese, English, Spanish, and Portuguese are the most widely spoken languages in the world: with its sisters ipcm _LatinoAmérica and ipcm _Ibérica, ipcm helps its customers in the long process of internationalization.

read the digital version

www.ipcm.it

®

2015 Agosto

PaintExpo

®

®

in Karlsruhe, Germany

ipcm _LatinoAmérica and ipcm _Ibérica contents features technical, scientific and

The place to be!

practical information on all kinds of surface technologies: pretreatment/cleaning, wet coating, powder coating, coil coating, anodizing, E-coat, electroplating, thin coating, paint stripping, blasting, sanding, chemicals, raw materials, pigments, paints and coatings, measuring, testing, materials handling, application machines and equipments, coating facilities, IR/UV technology. Contents include cleaning and corrosion protection issues as well.

®

©PaintExpo

®

The magazines share some articles with ipcm but also original articles focused on or coming from the target countries. ®

01

Ibérica

circulation: your current and potential customers

Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

ipcm _LatinoAmérica and ipcm _Ibérica represent ®

®

a primary source of qualified information to Decision Makers in the field of surface finishing technologies.

The magazine has a crosswise readership: OEMs, job coaters and manufacturers in different industrial fields who consider the finish a high added value production step; research institutes and university centres, style labs, architectural studios and main contractors which are the ultimate trend setters for colours, materials, and finishes.

Read ipcm _LatinoAmérica and ipcm _Ibérica on www.myipcm.com ®

®

Target audience ipcm _LatinoAmérica and ipcm _Ibérica readers ®

®

and subscribers are mostly R&D Managers, Plant and Production Managers, Quality Managers, Sales Manager and Purchasing Managers from all relevant areas to surface finishing technologies.

Database: Our Know-How

Geographical Breakdown

Readership

(annual average of the print edition)

The largest International database for the specialist world of Surface Finishing & Paint Technologies.

Our constantly updated and growing database currently has over 50k global contacts thanks to a dedicated maintenance team and the constant presence of ipcm at all major sector trade shows worldwide.

Our extremely actual and high quality database is available to our customers for promotional activities such as editorials, press releases and e-marketing. ®

Volume analysis

Total Aluminium (façade, profiles, frames, coil, panels, roofing, etc.)

30 %

Automotive, Transportation, ACE, Off Road

28 %

Metal and MDF Furniture (contract, garden, office, urban sport design, house)

18 %

Job coaters

9%

Metal working, carpentry, foundry

8%

Household appliances / HVAC / Electronics

4%

Architects&designers

2%

Others

1%

Total volume Editorial Advertising 02

2016

4 issues

400.00 pp.

100.0 %

312.5 pp.

78.2 %

87.5 pp.

21.8 %

Share of distributed circulation

Brasil

35 %

Mexico

45 %

Argentina, Colombia, Venezuela, Chile, Perù

20 %

ipcm_Ibérica:

Total ipcm_Ibérica and ipcm_LatinoAmérica

ipcm_LatinoAmérica

Share of distributed circulation

Spain

70 %

Portugal

30 %

Circulation: ipcm_Ibérica: 3,000 copies Yearly circulation: 12,000 copies

100 % ipcm_LatinoAmérica: 4,000 copies (digital) Yearly circulation: 16,000 copies Total circulation (annual average): 28,000 copies

Ibérica

editorial calendar 2018

Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

ISSUE

TOPICS

EVENTS

ISSUE

TOPICS

EVENTS

ISSUE

TOPICS

EVENTS

ipcm_Ibérica n. 9

Focus on innovations in paint&coating technologies, surface treatments & finishing

CoaTech*-FabTech Mexico (Mexico City, May 2-4, 2018)

ipcm_Ibérica n. 10

Focus on Automotive, Commercial Vehicles & Transportation

BIEMH* 2018 (Bilbao, Spain, May 28 – June 01, 2018)

ipcm_Ibérica n. 11

Focus on Aluminium

Feitintas / Ebrats / Fesqua* (Sao Paolo, Brazil, September 12-15, 2018)

Colour trends / pretreatment / cleaning / vibrofinishing

Fastener Fair Mexico (Guadalajara, Mexico, June 20-21, 2018)

ipcm_LA n. 21 (print edition) February 2018

Surface preparation / Surface Engineering / Cleaning Powder coatings / liquid paints / coil coating / New finishes and technologies / zinc lamellar coatings

* Also distributed at PaintExpo 2018* (Karlsruhe, Germany, April 17-20 2018)

ipcm_LA n. 22 (E-Magazine) May 2018

Painting lines & finishing installations / filtration / water treatment / automation Advanced pretreatment technologies / Mixing&Application equipment / Accessories & Consumables

Waterborne coatings / UV curing painting systems / zinc lamellar coatings

ipcm_LA n. 23 (print edition) August 2018

Aluminium pretreatment technologies / Nanotechnologies / Special effects finishes / Coil coating / Smart coatings / Anodic oxidation / Sublimation IR-UV curing / Paint stripping

Innovations in paint shops, automation and application equipment / Shot-peening

Finishes and effects for metal architecture and industrial design

In Mould Coating (powder and liquid)

Inorganic coating Anodization Zinc lamellar technologies

Anodic oxidation - PVD Coatings / plasma technology

VETECO* 2018 (Madrid, Spain, November, 13-16, 2018) * Also distributed at Aluminium 2018* (Düsseldorf, Germany, October 9-11, 2018)

Colour and quality control Weathering

PVD Coatings / plasma technology

Water & air treatment Quality control & weathering

Case-histories

Quality control

Case-histories Review of events&exhibitions

Standard & Legislation Review of events&exhibitions

Case-histories Review of events&exhibitions The present editorial calendar offers a general indication for your advanced planning.

For further information please write to info@ipcm.it ISSUE

TOPICS

EVENTS

ipcm_Ibérica n. 12

Focus on Painting & Coating technologies Surface preparation / Surface Engineering / Cleaning

EMAF* 2018 – FIMAP FERRALIA 2018 (Porto, Portugal, November 21-24, 2018)

ipcm_LA n. 24 (E-Magazine) November 2018

Powder coatings / liquid paints / coil coating / zinc lamellar coatings Painting lines & finishing installations/filtration/water treatment Advanced pretreatment technologies / Mixing&Application equipment / Accessories & Consumables PVD Coatings / plasma technology Quality control Case-histories Review of events&exhibitions

*IPCM is media partner with own booth or press corner 03

Ibérica

advertising rates 2018: value for money

Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

(valid up to 31/12/2018) 1st Coverpage (Front Cover)*

1 time

2 times

3 times

4 times

€ 4,000.00

€ 3,700.00

€ 3,500.00

€ 3,300.00

2nd Coverpage (Inside Front Cover)*

€ 2,500.00

€ 2,300.00

€ 2,200.00

€ 2,100.00

First Right Hand (Page 3)*

€ 2,500.00

€ 2,300.00

€ 2,200.00

€ 2,100.00

Page opposite to the Editor’s letter*

€ 2,500.00

€ 2,300.00

€ 2,200.00

€ 2,100.00

Page opposite to the Contents*

€ 2,500.00

€ 2,300.00

€ 2,200.00

€ 2,100.00

3rd Coverpage (Inside Back Cover)*

€ 2,500.00

€ 2,300.00

€ 2,200.00

€ 2,100.00

4th Coverpage (Back Cover)*

€ 3,500.00

€ 3,300.00

€ 3,200.00

€ 3,000.00

Internal Full page

€ 2,100.00

€ 1,950.00

€ 1,850.00

€ 1,750.00

1/2 page

€ 1,250.00

€ 1,150.00

€ 1,050.00

€ 1,000.00

1/4 page

€ 750.00

€ 680.00

€ 650.00

€ 600.00

Double page

€ 3,500.00

€ 3,300.00

€ 3,100.00

€ 2,900.00

Double half page (only vertical)

€ 2,400.00

€ 2,200.00

€ 2,050.00

€ 1,900.00

Double 1/4 of page (vertical or horizontal)

€ 1,450.00

€ 1,350.00

€ 1,200.00

€ 1,100.00

* if available

TECHNICAL INFORMATION & ADVERTISING SPECIFICATIONS

Ipcm_Ibérica (print+digital): 4 issues EMEA: 50.00 € (postage included) Rest of the World: 200.00 € (fast airmail shipping included) Ipcm_Ibérica (digital only): 4 issues € 35,00 Ipcm_LatinoAmérica (digital only): 4 issues € 35,00 To subscribe, please visit www.myipcm.com (click on “magazines” in the main menu, then on “subscriptions” and fill in the form) Payments can be made online with PayPal or by bank transfer to the following account: EosMktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT CRCBIT22

For more information please contact sales@ipcm.it

04

SUBSCRIPTION RATES 2018

Frequency of publication: Published quarterly: 4 issues per year

• Trim Size: 230x280 mm;

Year of publication: Ipcm_Ibérica: 3rd Volume 2018 Ipcm_LatinoAmérica: 6th Volume 2018

• Bleed Size: 240 x 290 mm;

Size of journal: 230 mm width x 280 mm height Website: www.myipcm.com Publishing House: Eos Mktg&Communication Srl, Via Mascagni, 8 20811- Cesano Maderno (MB), Italy tel. +39 0362 503215 fax +39 0362 1794768 www.eosmarketing.it info@eosmarketing.it

• The bleed size includes 8 mm leeway on each side.

• Please include crop marks in the graphic file • Elements that must not be cut off must be placed far enough away from the edge (minimum 4 mm)

• Preferred method: • 300 dpi Adobe PDFs, all photos/fonts embedded, CMYK for 4C or 2C. • Photoshop or Illustrator files-300 dpi min.

TIFs orJPGs, photos/fonts/color as above.

No word processor program files accepted.

For more information: info@ipcm.it

Ibérica

advertising formats and deadlines

Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field.

Advertising that resembles editorial material will be labeled “advertisement” in small print.

Advertisers are rate protected for the duration of their contract.

DEADLINES

Revista de pintura y acabado industrial Revista de pintura e acabamento industrial

width x height 1st Coverpage (Front Cover)

230x280 mm + 8 mm leeway per side

2nd Coverpage (Inside Front Cover)

230x280 mm + 8 mm leeway per side

First Right Hand (Page 3)*

230x280 mm + 8 mm leeway per side

Page opposite to the Editor’s letter

230x280 mm + 8 mm leeway per side

Page opposite to the Contents

230x280 mm + 8 mm leeway per side

3rd Coverpage (Inside Back Cover)

230x280 mm + 8 mm leeway per side

4th Coverpage (Back Cover)

230x280 mm + 8 mm leeway per side

Full page

230x280 mm + 8 mm leeway per side

1/2 page

230x140 mm / 115x280 mm

1/4 page

+ 8 mm leeway per side 230x70 mm / 57,5x280 mm + 8 mm leeway per side

Double page

460x280 mm

Double quarter page

230x70 (left+right) or 57,5x280mm (left + right)

(only vertical)

+ 8 mm leeway per side

23/02/2018

11/05/2018

25/05/2018

11-23/2018 - August

20/07/2018

03/08/2018

31/08/2018

12-24/2018 - November 19/10/2018

09/11/2018

23/11/2018

end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

end size including cropping area/bleed difference

end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference

8 mm minimum distance to bleed

end size

area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference

5 mm cropping area/bleed difference end size including cropping area/bleed difference

end size including cropping area/bleed difference

area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

Trim size: 115 mm wide x 280 mm high

5 mm cropping area/bleed difference

end size

1/2 page vertical

4 mm minimum distance to bleed

Trim size: 230 mm wide x 140 mm high

4 mm minimum distance to bleed

end size including cropping area/bleed difference

area for text and graphics

1/2 page horizontal

area for text and graphics

Trim size: 230 mm wide x 280 mm high

5 mm cropping area/bleed difference

Single page

end size

8 mm minimum distance to bleed

Trim size: 57,5 mm wide x 280 mm high

end size including cropping area/bleed difference

09/02/2018

20/04/2018

Double 1/4 page vertical

5 mm cropping area/bleed difference

19/01/2018

10-22/2018 - May

end size

8 mm minimum distance to bleed

Trim size: 460 mm wide x 70 mm high

area for text and graphics

8 mm minimum distance to bleed

Double 1/4 page horizontal

8 mm minimum distance to bleed

4 mm minimum distance to bleed

09-21/2018 - February

®

115x280 mm (left + right)

Trim size: 115 mm wide x 280 mm high

4 mm minimum distance to bleed

end size

Date of publication

®

Double half page (only vertical)

Double half page (vertical only)

Double page

end size including cropping area/bleed difference

area for text and graphics

Trim size: 460 mm wide x 280 mm high

end size

Trim size: 57,5 mm wide x 280 mm high

Trim size: 230 mm wide x 280 mm high Trim size: 230 mm wide x 70 mm high

54,5 mm

1/4 page vertical

Cover 1/4 page horizontal

10 mm

5 mm cropping area/bleed difference

Printing material

+ 8 mm leeway per side

Single and multipage inserts accepted on request.

Ibérica

Editorials

Book online your advertising on ipcm _LatinoAmérica and ipcm _Ibérica Go to www.myipcm.com

+ 8 mm leeway per side

INSERT

Issue and period

8 mm minimum distance to bleed

end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

Complete solutions for your marketing and communication MAGAZINES

Ibérica

CONTACTS

INDUSTRIAL CLEANING TECHNOLOGIES

EVENTS

TRADE FAIRS

SERVICES

• workshops • training courses • technical advice and in-house training • open-houses • conferences • business meetings • presentations • inaugurations • net-working and B2B events of various kind, outside traditional circuits for business meeting.

• • • • •

• press-office (writing and diffusion of press releases and newsletters, PR, relations with international and national press, survey, realization of monographies, organization of events) • graphic design.

stand booking setting up services travel organization logistic support and support at the booth • fund retrieval.

Founder Partner Editor-in-Chief

Founder Partner Editor and sales director

Founder Partner Editorial office, PR, Events, training, administration

Alessia Venturi

Francesco Stucchi

Paola Giraldo

venturi@ipcm.it Mobile: +39 347 7188257

stucchi@ipcm.it mobile: +39 347 2305437

giraldo@ipcm.it mobile: +39 347 5307304

Media sales and editorial office for Germany, Austria, Switzerland, Benelux, Danemark, France

Editorial Office, marketing and events assistant

Secretary, administration and editorial assistant

Nicole Kraus

Monica Fumagalli

Matteo Sotti

kraus@ipcm.it Fon: +49 (0) 6135 7035404 Fax: +49 (0) 6135 7035409

fumagalli@ipcm.it Tel. +39 0362 503215

sotti@ipcm.it Tel. +39 0326 503215

Join MyIpcm Community on

EOS is the official agency for Italy, Spain & Portugal of

eos Mktg&Communication srl Via Mascagni, 8 - 20811 Cesano Maderno (Mb) Italy - P.IVA/CF 06695850963 - REA MB-1863762 www.eosmarketing.it - info@eosmarketing.it - tel. +39 0362 503215 - fax +39 0362 1794768

Karlsruhe, Germany, Karlsruhe, Germany.