ipcm®_LatinoAmérica/Ibérica – Media Guide 2016

Ibﾃｩrica all over the world with ipcm

ﾂｮ

Media Guide 2016 The trade journal of surface treatments and surface ﾏ進nishing for Spanish and Portuguese speaking markets

www.myipcm.com

eosMktg&Communication

Ibérica

Ipcm_LA/Ibérica Why?

P 01

Circulation

P 02

Editorial Calendar 2016

P 03

Advertising and subscription rates 2016

P 04

Advertising formats and deadlines 2016

P 05

why?

Ibérica

A primeira revista internacional de tratamento de superfícies - La primera revista internacional de tratamientos de superficies

our Visit -new brand ite!

Webs

pcm.it www.i

2013 I ANO/AÑO Trimestral N°4-Novembro/Noviembre

Spain and Portugal are two of the most industrialised and meaningful countries in Europe.

In addition to this, they share their languages with another burgeoning market: Central and South America.

® ®

A primeira revista internacional de tratamento de superfícies - La primera revista internacional de tratamientos de superficies

our Visit -new brand ite!

Webs

This is why we launched the edition of ipcm _Ibérica (print) and ipcm _LatinoAmérica (digital) in 2013: two different versions of the same magazine, in Spanish and Portuguese, to spread technical information about surface technologies and to meet the ever growing need of internationalization.

pcm.it www.i

®

2014 II ANO/AÑO Trimestral N°6-Maio/Mayo

Supplemento a ipcm N° 34 - Luglio/Agosto 2015

Ibérica

®

read the digital version

www.ipcm.it

After Chinese, English, Spanish, and Portuguese are the most widely spoken languages in the world: with its sisters ipcm _LatinoAmérica and ipcm _Ibérica, ipcm helps its customers in the long process of internationalization.

2015 Agosto

®

PaintExpo in Karlsruhe, Germany

®

®

ipcm _LatinoAmérica and ipcm _Ibérica contents features technical, scienti ic and

The place to be!

®

©PaintExpo

®

practical information on all kinds of surface technologies: pretreatment/cleaning, wet coating, powder coating, coil coating, anodizing, E-coat, electroplating, thin coating, paint stripping, blasting, sanding, chemicals, raw materials, pigments, paints and coatings, measuring, testing, materials handling, application machines and equipments, coating facilities, IR/UV technology. Contents include cleaning and corrosion protection issues.

The magazines share some articles with ipcm but also original articles focused on or coming from the target countries. ®

01

circulation: your current and potential customers

Ibérica

ipcm _LatinoAmérica and ipcm _Ibérica represent ®

®

a primary source of quali ied information to Decision Makers in the ield of surface inishing technologies.

The magazine has a crosswise readership: OEMs, job coaters and manufacturers in different industrial ields who consider the inish a high added value production step; research institutes and university centres, style labs, architectural studios and main contractors which are the ultimate trend setters for colours, materials, and inishes.

Read ipcm _LatinoAmérica and ipcm _Ibérica on www.myipcm.com ®

®

Target audience ipcm _LatinoAmérica and ipcm _Ibérica readers ®

®

and subscribers are mostly R&D Managers, Plant and Production Managers, Quality Managers, Sales Manager and Purchasing Managers from all relevant areas to surface inishing technologies.

Volume and Editorial Analysis 5 issues (2014: 2 issues; 2015: 3 issues)

ipcm_Ibérica and ipcm_LatinoAmérica

2014/2015

Total volume

412.00 pp.

100.0 %

Editorial

342.00 pp.

83.0 %

70.00 pp.

17.0 %

Advertising

Analysis of Editorial contents

342.00 pp.

100,0 %

Market & Industrial Analysis

25.25 pp.

7.40%

Innovations, R&D

29.75 pp.

8.70%

Technical Case Histories

Geographical Breakdown (annual average)

Readers by industry

122.00 pp.

35.70%

Market News & Product News

93.50 pp.

27.30%

Events, Trade fairs & Conferences

27.00 pp.

7.90%

Washing, Cleaning and Vibrofinishing

44.50 pp.

13.00%

Total Job coaters

9%

Architects&designers

1%

Metal working, carpentry, foundry

8%

Geographical Breakdown ipcm_LA:

Share of distributed circulation

Brasil

45 %

Argentina, Colombia, Venezuela, Chile, Perù

20 %

Mexico

35 %

Metal Furniture

18 %

Aluminium

30 %

Geographical Breakdown ipcm_Ibérica:

Automotive

28 %

Spain

70 %

Portugal

30 %

Household appliances / HVAC / Electronics

4%

Others

2%

Total

Share of distributed circulation

Circulation: 3000 copies ipcm_Ibérica Yearly circulation: 12000 copies

100 % 4000 copies ipcm_LatinoAmérica (digital) - 2 printed editions, February and August Yearly circulation: 16000 copies Circulation: 1000 copies for each issue Total circulation (annual average): 28000 copies

02

editorial calendar 2016

Ibérica ISSUE

TOPICS

EVENTS

ISSUE

TOPICS

EVENTS

ISSUE

TOPICS

EVENTS

ipcm_Ibérica n. 1

Focus on Aluminium finishing

Powder Coating Show* (College Park GA, USA, April 13-14, 2016)

ipcm_Ibérica n. 2

Focus on innovations in paint&coating technologies, surface treatments & finishing

BIEMH* 2016 (Bilbao, Spain May 30 - June 04, 2016)

ipcm_Ibérica n. 3

Focus on Automotive, Commercial Vehicles & Transportation

ipcm_LA n. 15

AUTOMECHANIKA (Frankfurt/Main, Germany, September 13-17, 2016)

Colour trends

ipcm_LA n. 13 February 2016

Aluminium pretreatment technologies / Nanotechnologies / Special effects finishes / Coil coating / Smart coatings / Anodic oxidation / Sublimation IR-UV curing / Paint stripping Finishes and effects for metal architecture and industrial design Colour and quality control Weathering

CoaTech*-FabTech Mexico 2016 (Mexico City May 4-6, 2016)

ipcm_LA n. 14 May 2016

EXPOALUMINIO* BRASIL 2016 (São Paulo, Brasil 7-9 June, 2016)

Case-histories

Surfair* (Biarritz, France, May 24-26, 2016)

Standard & Legislation Review of events&exhibitions

Surfex/ITM Poland* (Poznan, Poland, June 07-10, 2016) VETECO* 2016 (Madrid, Spain October 25-28, 2016) * Also distributed at PaintExpo 2016* (Karlsruhe, Germany, April 19-22, 2016)

Surface preparation / Surface Engineering / Cleaning Powder coatings / liquid paints / coil coating / New finishes and technologies

August 2016

Painting lines & finishing installations / filtration / water treatment

Waterborne coatings / UV curing painting systems / innovations in paint shops, automation and application equipment / Shot-peening Powder-In Mould Coating

FEITINTAS / FESQUA / TECNO FACHADAS* (São Paulo, Brasil 21-24 September, 2016) EMAF* 2016 – FIMAP FERRALIA 2016 (Porto, Portugal November 23-26, 2016)

Anodic oxidation - PVD Coatings / plasma technology

Advanced pretreatment technologies / Mixing&Application equipment / Accessories & Consumables

Water & air treatment Quality control & weathering

PVD Coatings / plasma technology

Case-histories Review of events&exhibitions

Quality control Case-histories Review of events&exhibitions

* Also distributed at Aluminium 2016* (Düsseldorf, Germany, November 29 December 1, 2016)

The present editorial calendar offers a general indication for your advanced planning.

For further information please write to info@ipcm.it ISSUE

TOPICS

ipcm_Ibérica n. 4

Focus on Painting & Coating technologies Surface preparation / Surface Engineering / Cleaning

ipcm_LA n. 16 November 2016

EVENTS

Powder coatings / liquid paints / coil coating / New finishes and technologies Painting lines & finishing installations / filtration / water treatment Advanced pretreatment technologies / Mixing&Application equipment / Accessories & Consumables PVD Coatings / plasma technology Quality control Case-histories Review of events&exhibitions

*IPCM is media partner with own booth or press corner 03

Ibérica

advertising rates 2016: value for money

(valid up to 31.12.2016) 1st Coverpage (FC)*

1 time

2 times

3 times

4 times

€ 3.434,00

€ 3.088,00

€ 3.012,00

€ 2.850,00

2nd Coverpage (IFC)*

€ 2.163,00

€ 1.946,00

€ 1.890,00

€ 1.835,00

Page facing the 2nd Coverpage (FRH)*

€ 2.163,00

€ 1.946,00

€ 1.890,00

€ 1.835,00

Page opposite to the Editor’s letter*

€ 2.163,00

€ 1.946,00

€ 1.890,00

€ 1.835,00

Page opposite to the Contents*

€ 2.163,00

€ 1.946,00

€ 1.890,00

€ 1.835,00

3rd Coverpage (IBC)*

€ 2.163,00

€ 1.946,00

€ 1.890,00

€ 1.835,00

4th Coverpage (BC)*

€ 3.028,00

€ 2.725,00

€ 2.650,00

€ 2.574,00

Internal Full page

€ 1.731,00

€ 1.558,00

€ 1.513,00

€ 1.471,00

1/2 page

€ 1.039,00

€ 935,00

€ 908,00

€ 882,00

1/4 page

€ 562,00

€ 505,00

€ 492,00

€ 478,00

Double page

€ 2.769,00

€ 2.492,00

€ 2.423,00

€ 2.354,00

Double half page (only vertical)

€ 1.922,00

€ 1.730,00

€ 1.667,00

€ 1.627,00

Double 1/4 of page (vertical or horizontal)

€ 1.247,00

€ 1.122,00

€ 1.090,00

€ 1.058,00

SUBSCRIPTION RATES 2016 Ipcm_Ibérica (print+digital): 4 issues EMEA: 50.00 € (postage included) Rest of the World: 200.00 € (fast airmail shipping included) Ipcm_Ibérica (digital only): 4 issues € 35,00 Ipcm_LatinoAmérica (digital only): 4 issues € 35,00 To subscribe www.myipcm.com Payments can be made online with PayPal or by bank transfer to the following account: EosMktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT CRCBIT22

* if available

TECHNICAL INFORMATION & ADVERTISING SPECIFICATIONS

For more information please contact sales@ipcm.it

Frequency of publication: Published quarterly: 4 issues per year Year of publication: Ipcm_Ibérica: 1st Volume 2016 Ipcm_LatinoAmérica: 4th Volume 2016

• Closing date: please consult the attached schedule.

• Trim Size: 230x280 mm; • Bleed Size: 240 x 290 mm; • The bleed size includes 5 mm leeway on each side.

Size of journal: 230 mm width x 280 mm height

• Please include crop marks in the graphic file

Website: www.myipcm.com

• Elements that must not be cut off must be placed far enough away from the edge (minimum 4 mm)

Publishing House: Eos Mktg&Communication Srl, Via Matteotti, 16 20811- Cesano Maderno (MB), Italy tel. +39 0362 503215 fax +39 0362 1794768 www.eosmarketing.it info@eosmarketing.it

• Preferred method: • 300 dpi Adobe PDFs, all photos/fonts embedded, CMYK for 4C or 2C. • Photoshop or Illustrator files-300 dpi min.

TIFs orJPGs, photos/fonts/color as above.

No word processor program files accepted.

For more information: info@ipcm.it

04

Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the ield.

DEADLINES

advertising formats and deadlines

Ibérica

width x height 1st Coverpage

230x280 mm + 5 mm leeway per side

2nd Coverpage

230x280 mm + 5 mm leeway per side

Page facing the 2 Coverpage

230x280 mm + 5 mm leeway per side

Page opposite to the Editor’s letter

230x280 mm + 5 mm leeway per side

Page opposite to the Contents

230x280 mm + 5 mm leeway per side

3rd Coverpage

230x280 mm + 5 mm leeway per side

4th Coverpage

230x280 mm + 5 mm leeway per side

Full page

230x280 mm + 5 mm leeway per side

1/2 page

230x140 mm / 115x280 mm

nd

Advertising that resembles editorial material will be labeled “advertisement” in small print.

Advertisers are rate protected for the duration of their contract.

230x70 mm / 57,5x280 mm

Double page

460x280 mm

Double half page (only vertical)

115x280 mm (left + right)

Double quarter page

230x70 (left+right) or 57,5x280mm (left + right)

(vertical or horizontal)

+ 5 mm leeway per side

end size including cropping area/bleed difference

26/02/16

13/05/16

25/05/16

15/2016 - August

22/07/16

05/08/16

26/08/16

16/2016 - November

25/10/16

11/11/16

25/11/16

end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference

8 mm minimum distance to bleed

end size

area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference

5 mm cropping area/bleed difference end size including cropping area/bleed difference

end size including cropping area/bleed difference

area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

Trim size: 115 mm wide x 280 mm high

end size including cropping area/bleed difference

end size

1/2 page vertical

5 mm cropping area/bleed difference

Trim size: 230 mm wide x 140 mm high

4 mm minimum distance to bleed

1/2 page horizontal

Trim size: 230 mm wide x 280 mm high

4 mm minimum distance to bleed

end size including cropping area/bleed difference

Single page

area for text and graphics

8 mm minimum distance to bleed

Trim size: 57,5 mm wide x 280 mm high

5 mm cropping area/bleed difference

12/02/16

22/04/16

Double 1/4 page vertical

area for text and graphics 4 mm minimum distance to bleed

5 mm cropping area/bleed difference

area for text and graphics

Trim size: 460 mm wide x 70 mm high

end size

22/01/16

14/2016 - May

end size

8 mm minimum distance to bleed

Double 1/4 page horizontal

8 mm minimum distance to bleed

end size

Trim size: 115 mm wide x 280 mm high

4 mm minimum distance to bleed

8 mm minimum distance to bleed

Double half page (vertical only)

Double page

area for text and graphics

Trim size: 460 mm wide x 280 mm high

end size

Trim size: 57,5 mm wide x 280 mm high

Trim size: 230 mm wide x 280 mm high Trim size: 230 mm wide x 70 mm high

54,5 mm

1/4 page vertical

Cover 1/4 page horizontal

10 mm

end size including cropping area/bleed difference

13/2016 - February

+ 5 mm leeway per side

Single and multipage inserts accepted on request.

5 mm cropping area/bleed difference

Date of publication

®

+ 5 mm leeway per side

Ibérica

Printing material

®

+ 5 mm leeway per side

INSERT

Editorials

Book online your advertising on ipcm _LatinoAmérica and ipcm _Ibérica Go to www.myipcm.com

+ 5 mm leeway per side 1/4 page

Issue and period

8 mm minimum distance to bleed

end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference

Complete solutions for your marketing and communication

EOS Mktg&Communication has a deep and speci ic knowledge of the surface treatments industry.

We offer a complete range of services, a cross-media visibility, networking and training options to help you achieve your goal in the surface technology market.

Supplemento a IPCM n° 35 - Settembre/Ottobre 2015

®

INDUSTRIAL CLEANING TECHNOLOGIES

Supplemento a ipcm N° 34 - Luglio/Agosto 2015

ICT digital on

www.ipcm.it

Ibérica

Protective Coatings ®

read the digital version

www.ipcm.it

2015 Agosto

POSTE ITALIANE SPA – SPED. IN A.P. 70% LO/MILANO

A primeira revista internacional de tratamento de superfícies - La primera revista internacional de tratamientos de superficies

our Visit ew brand-n ite!

Webs m.it

®

pc www.i

2014 II ANO/AÑO Trimestral N°6-Maio/Mayo

CORSI DI FORMAZIONE

LA FORMAZIONE PER I TECNICI DI VERNICIATURA

PaintExpo

E IL CONTROLLO QUALITÀ NELLA GENERAL INDUSTRY

in Karlsruhe, Germany

Milano e Roma le sedi dei corsi di ipcm_academy L’informazione e l’aggiornamento per mantenere l’eccellenza

The place to be! ©PaintExpo

eos Mktg&Communication srl Via Matteotti, 16- 20811 Cesano Maderno (Mb) Italy - P.IVA/CF 06695850963 - REA MB-1863762 www.eosmarketing.it - info@eosmarketing.it - tel. +39 0362 503215 - fax +39 0362 1794768