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protective coatings 速

Media Guide 2014 The new magazine about corrosion control and prevention

eosMktg&Communication


protective coatings 速

ipcm protective coatings why?

P 01

circulation and distribution analysis

P 02

editorial calendar 2014

P 03

advertising rates 2014

P 04

advertising formats

P 05

eos marketing&communication P 06 www.ipcm.it

P 07

connect to The Amazing world of finishing

P 08

web marketing web advertising

P 09

www.ipcm.it

P 07

connect to the world of finishing

P 08

web marketing web advertising

P 09

eos marketing&communication P 11


protective coatings why? ®

protective coatings ®

ipcm Protective Coatings is a quarterly technical magazine for the protective coatings and corrosion control and prevention industries. ®

protective coatings ®

protective coatings ®

protective coatings ®

It is bilingual, English and Italian, and it circulates around Europe and in strategic markets for the protective coatings industry outside Europe, such as the MENA region (North Africa - Middle East).

ipcm Protective Coatings feature topics contain technical, scientific and practical information on all kinds of protective coatings, anticorrosion technologies and surface preparation (blasting, sanding, stripe coat…), on inspections and quality control, standards and regulation. ®

The magazine provides answers to questions about protective coatings technologies and application, up-to-date information on the latest products and technologies; market overviews, trade fair reports and industry news.

ipcm Protective Coatings brings the protective coating community together, provides competent and qualified information, networking opportunities and excellent industry contacts. ®

01


protective coatings circulation and distribution analysis ®

protective coatings is available in digital format on www.ipcm.it

The magazine offers qualified technical information to a highly specialized industrial target including coating inspectors and Decision Makers in the fields of engineering, pipelines, energy, oil & gas industry, valves & tanks, infrastructures, facilities, public works, building industry, transportation, chemical industry. The magazine also reaches university centers, labs and research institutes.

Target audience • Technicians • Engineers • Applicators • Researchers • Coating Inspectors

• Designers and Architects • Contractors • Coating Specialists • Coating Formulators

Volume and editorial analysis 2012 Total Volume

305

Editorial

252.25 52.75

Advertising

02

Geographical Distribution (annual average)

Readers by Industry 4 issues

Italy

Abroad

Steel fabrication shops and carpentry

28.00%

25.00%

26.50%

83.3%

Applicators

23.70%

15.00%

19.30%

16.7%

Building industry (Infrastructures, facilities, public works)

15.00%

15.00%

15.00%

Pipelines, Tanks & Valves

11.00%

15.00%

13.00%

100%

Analysis of editorial content

252.25

Market & Industrial analysis

39.5

15.7%

Engineering (offshore and onshore, energy, windenergy, industrial plants)

Market news & Product news

53.75

21.3%

Technical case histories

63.25

R&D & Innovations Events, Trade fairs & Conferences

Total

10.00%

13.00%

11.50%

Shipyards

5.00%

5.00%

25.0%

Coatings Industry

5.00%

64.75

25.7%

Inspectors

31

12.3%

Research Lab & Institutes

Economic Region

Share of distributed circulation

Italy

30.0%

Benelux

20.0%

Germany, Austria, Switzerland

15.0%

Scandinavia

13.3%

UK

10.0%

Spain, Portugal, Greece

4.2%

5.00%

Mena Region

3.8%

10.00%

7.36%

Eastern Europe

2.5%

1.50%

1.50%

1.50%

Far East

1.2%

0.80%

1.00%

0.90%

Print run: 3,000 copies per issue/yearly circulation: 12,000 copies Digital circulation: newsletter to 5,000 (average) contacts per issue/yearly circulation: 20,000 Total circulation: 32,000 (annual average)


protective coatings editorial calendar 2014 速

ISSUE

TOPICS

EVENTS

ISSUE

TOPICS

EVENTS

ISSUE

TOPICS

EVENTS

09 April 2014

Focus on Passive Fire Protection

EUROPEAN CORROSION CONFERENCE 2014, Madrid, Spain, May 14-16 2014

10 June 2014

Focus on state-of-the-art corrosion prevention technologies

EUROCORR 2014, Pisa, Italy, September 8-12 2014

11 October 2014

Focus on corrosion protection of infrastructures

CORCON 2014, Mumbai, India, November 12-15 2014

Surface preparation 100% solids Tank lining Polyurea Visco-elastic solutions Application systems Zinc-lamellar coatings Environmental issues Regulations Report of inspections Review of conferences & exhibitions

The present editorial calendar offers a general indication for your advanced planning.

Coating formulation Testing&measurement Mixing & Application Abrasives Fluorinated and PVDF coatings rubber linings Environmental issues

LATINCORR 2014, Medellin, Colombia, October 28-31 2014

Raw materials/Pigments/ Additives Shot peening Thermal Spray Waterborne Coatings Zinc - lamellar Coatings Environmental issues International Regulations Report of Inspections Review of conferences &exhibitions

Regulations Report of inspections Review of conference & exhibitions

The editorial office reserves the right to make changes. For further information please write to editoria@ipcm.it ISSUE

TOPICS

12 December Focus on corrosion 2014 prevention in the oil&gas industry

EVENTS OMC 2015, Ravenna, Italy, March 23-25 2015

Shot peening Epoxy Pipeline protection Tank lining Measuring & testing Application Technologies Rubber linings Environmental issues International Regulations Report of inspections Review of conferences & exhibitions

03


protective coatings advertising rates 2014 (valid up to 31.12.2014) ®

1st Coverpage*

1 time

2 times

3 times

4 times

€ 4.960,00

€ 4.460,00

€ 4.058,00

€ 4.000,00

2nd Coverpage*

€ 3.125,00

€ 2.810,00

€ 2.575,00

€ 2.500,00

Page facing the 2nd Coverpage*

€ 3.125,00

€ 2.810,00

€ 2.575,00

€ 2.500,00

Page opposite to the Editor’s letter*

€ 3.125,00

€ 2.810,00

€ 2.575,00

€ 2.500,00

Page opposite to the Contents*

€ 3.125,00

€ 2.810,00

€ 2.575,00

€ 2.500,00

3rd Coverpage*

€ 3.125,00

€ 2.810,00

€ 2.575,00

€ 2.500,00

4th Coverpage*

€ 4.375,00

€ 3.937,00

€ 3.610,00

€ 3.500,00

Internal Full page

€ 2.500,00

€ 2.250,00

€ 2.062,00

€ 2.000,00

1/2 page

€ 1.500,00

€ 1.350,00

€ 1.237,00

€ 1.200,00

1/4 page Double page

€ 812,00

€ 731,00

€ 670,00

€ 650,00

€ 4.000,00

€ 3.600,00

€ 3.300,00

€ 3.200,00

* if available

SUBCRIPTION RATES 2014 4 issues: printed+digital € 50,00

protective coatings is available in digital format on www.ipcm.it

4 issues only digital version: € 35,00 To activate the subscription, please download and fill in the form provided at www.ipcm.it Payments can be made by bank transfer to the following account: EosMktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT: CRC BIT 22

TECHNICAL INFORMATION & ADVERTISING SPECIFICATIONS

For more information please contact sales@ipcm.it

04

Frequency of publication: Published quarterly: 4 issues per year Year of publication: 3rd volume 2014 Size of journal: 230 mm width x 280 mm height Website: www.ipcm.it Publishing House: Eos Mktg&Communication Srl, Via G. Matteotti 16 20811- Cesano Maderno (MB), Italy tel. +39 0362 503215 fax +39 0362 1794768 info@eosmarketing.it www.eosmarketing.it

• Closing • Trim

date: please consult the attached schedule. Size: 230x280 mm;

• Bleed

Size: 240x290 mm;

The bleed size should provide 5 mm leeway on each side. Please include crop marks in the graphic file • Preferred

method:

• 2400 dpi Adobe PDFs, all photos/fonts embedded, CMYK for 4C or 2C. • Photoshop or Illustrator files-800 dpi min. TIFs orJPGs, photos/fonts/color as above.

No word processor program files accepted. For more information, contact: editoria@ipcm.it


protective coatings advertising formats Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field.

Advertising that resembles editorial material will be labeled “advertisement” in small print. Advertisers are rate protected for the duration of their contract.

width x height 1st Coverpage

230x280 mm + 5 mm bleed per side

2nd Coverpage

230x280 mm + 5 mm bleed per side

Page facing the 2nd Coverpage

230x280 mm + 5 mm bleed per side

Page opposite to the Editor’s letter

230x280 mm + 5 mm bleed per side

Page opposite to the Contents

230x280 mm + 5 mm bleed per side

3rd Coverpage

230x280 mm + 5 mm bleed per side

4th Coverpage

230x280 mm + 5 mm bleed per side

Full page

230x280 mm + 5 mm bleed per side

1/2 page

230x140 mm / 115x280 mm + 5 mm bleed per side

1/4 page

230x70 mm / 57,5x280 mm + 5 mm bleed per side

Double page

460x280 mm + 5 mm bleed per side

DEADLINES

®

Issue and period

Deadline editorials

Deadline advertisement

Date of publication

09/2014 - April

14/03/14

04/04/14

21/04/14

10/2014 - June

16/05/14

06/06/14

23/06/14

11/2014 - October

15/09/14

07/10/14

24/10/14

12/2014 - December 14/11/14

05/12/14

19/12/14

In just three easy steps you can book online your ad space on protective coatings at www.ipcm.it

protective coatings ®

Cover Type area: 230 mm wide x 280 mm high Bleed size: 240 mm wide x 290 mm high Header size: 230 mm x 54 mm high distance from the top 10 mm * please include cropmarks in the graphic file

Double page Type area: 460 mm wide x 280 mm high Bleed size: 470 mm wide x 290 mm high

Single page Type area: 230 mm wide x 280 mm high Bleed size: 240 mm wide x 290 mm high

1/2 page horizontal Type area: 230 mm wide x 140 mm high Bleed size: 240 mm wide x 150 mm high

1/4 page horizontal Type area: 230 mm wide x 70 mm high Bleed size: 240 mm wide x 80 mm high

1/2 page vertical Type area: 115 mm wide x 280 mm high Bleed size: 125 mm wide x 290 mm high

1/4 page vertical Type area: 57,5 mm wide x 280 mm high Bleed size: 67,5 mm wide x 290 mm high

INSERT Single and multipage inserts accepted on request. 05


CONTACT

organisation of events and trade fairs marketing&communication

EVENTS We plan, realize and promote: • workshops • training courses • technical advice and in-house training • open-houses • conferences • business meetings • presentations • inaugurations • net-working and B2B events of various kind, outside traditional circuits for business meeting.

TRADE FAIR Organizing the presence at a trade fair is a heavy work for an exhibitor. Our goal is to ease this work, taking over on behalf of our customer every organizational aspects, such as: • stand booking • setting up • services • organization of travelling • logistic support and support at the booth • fund retrieval

Editor-in-Chief Alessia Venturi venturi@ipcm.it Mobile: +39 347 7188257

Editor and sales director Francesco Stucchi stucchi@ipcm.it mobile: +39 347 2305437

EOS is the official agency for Italy and Spain of Leading International Trade Fair for Industrial Coating Technology in Karlsruhe, Germany, every two years. 06

SERVICES eos marketing&communication is a service company with strong orientation to solving problems, able to handle every aspect connected with marketing, communication and business management, such as: • marketing consulting and market analysis • consulting for business start-up and management • writing and preparation of business plans • press-office (writing and diffusion of press releases and newsletters, PR, relations with international and national press, survey, realization of monographies, organization of events) • graphic design

Editorial office, PR, events, training, administration Paola Giraldo giraldo@ipcm.it mobile: +39 347 5307304

Editorial office WEB marketing and advertising Luca Antolini editoria@ipcm.it Tel. +39 0362 503215

Media sales and editorial office for Germany, Austria, Switzerland, Benelux, Danemark, France Nicole Kraus kraus@ipcm.it Fon: +49 (0) 6152 96 14 910 Fax: +49 (0) 6152. 96 14 911


ipcm.it

Would you like to read brand-new information from the world of surface technologies? Would you like to receive up-to-date information on the latest product developments? Would you like to promote your own technology to decision-makers worldwide? Join a specialized, skilled and groundbreaking digital editorial project!

Search in our database of technical articles to find out the latest information on technologies, products and processes for surface finishing!

Connect to www.ipcm.it!

ipcm _Protective Coatings 速

PRINT + DIGITAL SUBSCRIPTION This formula allows the subscriber to receive a printed copy of the magazine ipcm protective coatings and to receive the access credentials to read and download the pdf of ipcm protective coatings last issue and all its back issues. Cost: 50.00 euro/year (4 issues ) 速

DIGITAL SUBSCRIPTION This formula allows the subscriber to receive the access credentials for the digital version of the magazine, not only of the last issue but of the complete archive starting from the first issue. Cost: 35.00 euro / year (4 issues ) To find out how to subscribe, please connect to www.ipcm.it 07


Connect to The Amazing World of Finishing The directory The Amazing World of Finishing is a wide list of suppliers of products, equipments, technologies and services for the surface treatment industry: liquid and powder coatings, raw materials and chemicals, plants, equipment and application systems, sandblasting, shot blasting, industrial cleaning, polishing and vibrofinishing, job shop coating and stripping services, and much more. This directory provides the contacts of hundreds of companies. You can search by industrial category, alphabetical list or geographic area. www.ipcm.it and the directory The Amazing World of Finishing are the online points of reference for the users of surface treatment products and technologies, a large pool of information on paints and coatings, process technologies, events, market news, insights and analyses. The directory The Amazing World of Finishing allows the demand meet with the supply and brings together the companies in order to create business opportunities and operational synergies: a real professional and international network for everyone who deals with surface treatments.

Over the last decade Internet has become an essential means of communication able to give great results in terms of brand recognition, contacts, immediate and wide visibility. Promoting your business online means to interact right from the beginning with your target with a high impact graphics. www.ipcm.it provides various types of web advertising services: standard banners and leader banners in the different sections of the website; banners and advertorials in the monthly newsletter; DEM service.

Join the directory The Amazing World of Finishing to get more visibility in the surface technology industry!

In just three steps you can book online your standard or leader banner at www.ipcm.it

Leader banner

animated gif visible on top of all available sections of the website (see figure) 08

Web advertising on www.ipcm.it

Position: 1 x screen shot max. 3 logos x position Duration: 1 month Price: 800.00 â‚Ź

Standard Banner

animated gif visible at the bottom of all available sections of the website (see figure)

Position: 5 x screen shot 1 logo x position Duration: 1 month Price: 400.00 â‚Ź


.it/web marketing - web advertising DEM and E-BLAST

How to join the directory The Amazing World of Finishing? • Basic registration: master data, product categories, link to the website, and 5 keywords (in 5 languages IT - EN - DE - ES - POR). The cost is 180.00 euro/year.

Top registration

Basic registration Intermediate registration

The targeted newsletter is one of the most effective ways to communicate with your target quickly, concisely and engagingly. Our DEM (Direct Email Marketing) and E-BLAST services allow to promote your products, services or events through newsletters sent to the subscribers of www.ipcm.it, resulting in qualified contracts. The DEM can involve either all subscribers or a geographically or product-specific target. For prices and file requirements please send an email to sales@ipcm.it.

In just three steps you can join online the directory The Amazing World of Finishing at www.ipcm.it NEWSLETTER

• Intermediate registration: master data, product categories, link to the website 10 keywords, (in 5 languages IT - EN - DE - ES - POR). logo, and a short description (150 words max.). The cost is: 400.00 euro/year.

• Top registration: master data, product categories, logo, link to the website, 20 keywords (in 5 languages IT - EN - DE - ES - POR) and a technical area with a wide description of the company, product catalogue, pictures (up to 10 each), videos and map. The cost is: 800.00 euro/year.

IPCM monthly newsletter gives fast access to up-todate information related to the surface finishing world: companies, products, events and markets.

The target readers are decisionmakers from all sectors of the industry involving surface technologies. Subscribers (updated to Sept. 2013): 1,475 ± 5%

During the year a series of special NL will be scheduled in occasion of international events and trade fairs. For the scheduling please contact: editoria@ipcm.it.

Banner

Advertorial

Size 150x60 px Positions 4 Price € 200.00 Static advertising on top of the newsletter

Size Price

Text (min. 300 - max. 650 characters incl. spaces; logo/picture Jpeg - 160x130 pixel) ) € 200.00

09


protective coatings digital edition ®

The future of publishing, even technical and scientific one, is turning towards an hybrid model based on both printed paper and on-line, a model that takes advantage from the benefits assured by both media: opportunity to offer across-the-board, influential and highquality information on journals, fast access and enhanced circulation of both information and advertising thanks to on-line editions and smartphone applications. That’s why an on-line edition of ipcm Protective Coatings is available to all subscribers. ®

A pdf file of the last issue is available on www.ipcm.it to be browsed, downloaded, or even printed. After receiving the subscription, we send to the new subscriber a username with a password to log in the restricted area where one can browse, read and download ipcm Protective Coatings last issue. ®

Would you like to stay informed on surface finishing technologies? Would you like to be kept up-to date on the latest technology and product developments?

Would you like to promote your own technologies to international decision-makers among the world’s leading industrial field?

eos Mktg&Communication srl Via Giacomo Matteotti, 16 - 20811 Cesano Maderno (Mb) Italy P.IVA/CF 06695850963 - REA MB-1863762 www.ipcm.it - info@ipcm.it - tel. +39 0362 503215 - fax +39 0362 1794768

At the end of each year of publication the archive of back issues is available to all users for online reading.


ipcm® Protective Coatings media guide 2014