IPAA NSW Strategic Plan 2025-28

PILLAR 1 FUTURE PROOF OUR MEMBERSHIP MODEL Define and deliver a flexible and value-driven membership model that fosters awareness, engagement, inclusivity, and long-term retention through clearly articulated and executed member benefits and seamless experiences.

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Develop a new membership model tailored to the needs of different generations that elevates and enhances career profiles and resonates with the unique aspirations and values

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Deliver diverse membership options that balance cost with value, provide flexibility and ensure members find membership relevant and valuable to their professional needs

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Create a personalised membership experience that makes it seamless, convenient, and attractive to engage and minimises friction to participation

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Engage current and prospective members to raise awareness of the benefits of membership to ensure clarity on value propositions and foster a sense of belonging and loyalty

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Support cross-jurisdictional career mobility to facilitate smooth transitions across different sectors and allow members to adapt easily to changing career landscapes and opportunities

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Harness membership endorsement from senior leaders as advocates for the involvement of the next generation of public sector professionals.

PILLAR 2 RAISE AWARENESS OF OUR BRAND Elevate our brand recognition and reputation through strengthening our brand narrative, targeted brand activities and strategic partnerships with allied organisations to expand our reach and influence.

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Partner with Portfolios and Agencies to reach their staff and demonstrate our value to potential members

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Build strategic alliances with key media to amplify IPAA’s message and ensure wider reach and visibility

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Amplify IPAA’s voice by aligning with prominent public and private sector individuals and organisations to expand opportunities to attract, engage and retain members

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Broaden diversity and actively target frontline and non-metro members

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Boost IPAA’s reputation by leveraging strategic communication and engagement initiatives.

PILLAR 3 BUILD OUR INTELLECTUAL INFLUENCE ACROSS THE SECTOR Establish ourselves as thought leaders by sharing innovative insights that empower members and exercise intellectual influence to positively shape the Public Sector.

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Contribute to the narrative of the purpose and value of public service and how the profession works

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Champion the art and craft of public service on key national and global issues

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Utilise IPAA NSW’s 90th anniversary to reinforce our role as an embodiment of democracy, reflect on the history of public administration and provide insights into its future

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Provide a platform to showcase best practice and excellence to inspire and motivate members about the public sector’s collective good

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Nurture an independent space to uplift the current and emerging capabilities needed to deliver the public sector’s priorities and solve shared challenges.

PILLAR 4 DRIVE CAPABILITY DEVELOPMENT AND SUPPORT OUR MEMBERS’ CAREER MANAGEMENT Deliver cutting-edge professional development programs, experiences, and career tools, supporting members’ benefit through both B2B organisation-wide solutions and B2C individual offerings.

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Co-design and deliver a blended program to uplift capability in response to the evolving needs of the sector

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Support leaders to enhance knowledge and embed professionalism and infuse IPAA’s impact into their leadership influence

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Facilitate networking and collaboration to build members’ profiles and resilience across the sector

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Engage with early career members to grow their understanding of the value of our unique operating environment

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Foster an understanding of the value of all roles across the entire NSW public sector.

PILLAR 5 STRENGTHEN OUR ORGANISATIONAL SUSTAINABILITY AND INNOVATION Ensure IPAA’s long-term sustainability by diversifying IPAA’s revenue mix, optimising our team and tech capabilities and capacity, and reinvesting our surpluses into future initiatives that align with our purpose.

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Invest in our team to stimulate individual growth and strengthen the business

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Mature our structures and processes to ensure our governance arrangements are fit for purpose

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Strengthen our financial sustainability by diversifying revenue streams and continued sound financial management

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Align our technology investments with future growth opportunities to drive operational efficiency

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Integrate continuous improvement practices into our way of working to enhance our product and service sustainability and ensure long-term value and resilience.