Process for Facilitating Change

7: Phased In stages of organizational transformation

A common mistake is to try and leap past the necessary social networking stage and get right into later stage productivity. But without a foundation of shared purpose and trust little of real value can be derived7 .

Those organizations that do focus on relationship building within a cluster will draw great value from the vast potential of the World Wide Web. If through a step by step process as illustrated they progress through the 5 levels of Community building as described in this paper.

In this way an enterprise can be part of an expanding global economy while retaining all of the advantages of local and regional “cluster building.”

The key will be leadership and its ability to define organizational purpose in a way that bonds people in productive Communities of Practice each focused on sustaining the health of the agile, virtual and resilient 21st century enterprise.

7 See, “The Social Life of Information,” Brown & Duguid, Harvard Business School Publishing