PROGRESS REPORT 23
MOVING FORWARD TOGETHER
OUR MISSION “to promote the interests of all organisations, which work towards getting more people more active more often.” OUR VISION “to be the leading European voice for the fitness and physical activity sector.”
HAPPY ANNIVERSARY We are celebrating another year together, commemorating growth and success in the fitness sector, and would like to express our gratitude for your unwavering support and dedication. Since 1996, we have been the authoritative voice advocating for the European fitness sector to key EU institutions. Our discipline and persistence have enabled us to effectively connect EU policymakers, national associations, fitness operators, suppliers, and professionals, forging strong bonds that have been instrumental in our mission. Thanks to your support, we can continue growing together by: Influencing Policy & Advocacy by representing our member's interests in legislation and to prominent EU institutions. Promoting Knowledge & Insight by pursuing and publishing research and content that informs our sector and educates stakeholders about its value and impact. Providing Unparalleled Networking by organising events that connect us and showcase our advancements, innovations and accomplishments. As we embark on another year, let us renew our commitment to our shared purpose. Together, we will continue to illuminate the significance of the fitness industry, promoting its numerous benefits for society, economy and individual well-being.
INFLUENCE POLICY 01 & ADVOCACY We take a proactive approach in closely monitoring EU policies and legislation. Our primary objective is to represent the interests of our members and stakeholders to major EU institutions, including the OECD and WHO, as well as other civil society organisations.
#BEACTIVE DAY #BEACTIVE DAY 2023 took place on September 23rd in more than 24 countries across Europe with the financial support of our President’s Councils. Join this European-wide campaign celebrating the fun of physical activity and the benefits of being active for mental, social and physical wellbeing. Want to participate? https://beactiveday.eu/ Want to sponsor? contact thesecretariat@europeactive.eu
EU Political Presence Permanent participation in key EU political debates (EP, Council, Commission) on the future of public health in Europe, sport and physical activity.
Policy Collaboration Expanding policy collaboration with industry associations in the national capitals of Europe, through the European Fitness Associations Forum (EFAF), and through World Active at the global level (WHO etc.).
Horizontal Alliances We build Horizontal policy alliances with like-minded health and physical activity sector representatives in Brussels, e.g. through the European Physical Activity Alliance (EPAA).
FITcert We promote FITcert as part of the political shift of the sector towards being an essential healthcare service and is a key part of its strategic plan based on standards for people and places. Learn more here.
KNOWLEDGE & INSIGHT
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We facilitate and support market and scientific research through ThinkActive and the European Data Hub. The primary aim is to enhance the quality of knowledge and evidence concerning the fitness and physical activity sector.
THiNK Active THiNK Active, EuropeActive's Research Centre promotes evidence-based best practices for the fitness and physical activity sector in Europe and beyond and it is currently conducting two main multi-year projects on the social value of the sector: Socio-Economic Impact Report The European Fitness Workforce
European DataHub The European DataHub project is on track to deliver on the key objectives defined by 4global and our President’s Councils for 2023: Completing integrations and tracking data consistently from 5,000 private health and fitness clubs and 12 million members across Europe. Delivering quarterly reports about the size and growth of the sector in terms of number of clubs, members and membership revenues to EuropeActive and EDH partners. Providing summary dashboards with sector benchmarks for integrated health and fitness operators within the European DataHub. Finalising the 2024 roadmap for European DataHub with EuropeActive President's Council members and THINK Active. Private sector (Europe & UK)
Public sector (UK)
Total Sample
MEMBERS
MEMBERS
MEMBERS
11.5 million
4.6 million
16.1 million
CLUBS
CLUBS
CLUBS
4,477
1,762
6,239
QUARTERLY REVENUE
QUARTERLY REVENUE
QUARTERLY REVENUE
€1,27 billion
€496 million
€1,79 billion
UNPARALLELED NETWORKING
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We firmly believe in the transformative potential of education, knowledge sharing, and networking to foster improved business practices and entrepreneurship within the sector.
European Health and Fitness Forum (EHFF) | April 10th, 2024 Kicking off FIBO week, this event brings together over 700 leaders to address current opportunities and challenges. Save the date for 2024!
Active Leadership Forum | September 5-7th, 2023 Gathering 80 top executives from across the industry for leadership networking, training and debates. This event is exclusively for our Presidents' Council Members; interested in joining? Email us: thesecretariat@europeactive.eu Want to sponsor? contact thesecretariat@europeactive.eu
Exercise for Health Summit | November 22-23rd, 2023 Gathering key stakeholders (industry reps, academia, health professionals, health insurers etc.) to ‘build the bridge’ between fitness, exercise and public health. Register Here: https://eahealthsummit.eu/ Want to sponsor? contact thesecretariat@europeactive.eu
International Standards Meeting | November 23-24th, 2023 ISM – bringing together professionals, standards and educational experts to discuss and ensure quality-assurance for ‘people and places’. Register Here: https://eahealthsummit.eu/ism Want to sponsor? contact thesecretariat@europeactive.eu
THANK YOU Representing 63,380 facilities, 61 million members and 28 billion in revenue and counting... Avenue des Arts /Kunstlaan 43, B-1040 Brussels, BE thesecretariat@europeactive.eu www.europeactive.eu
David Stalker President
Andreas Paulsen CEO
With thanks to our Vanguard Members and President's Councils for making our continued impacts possible.