YU-YU CHIEN, 2010-2014

YU-YU CHIEN

Work Samples and Music Events Portfolio

From the cradle of C-­‐pop To the cradle of Rock Music

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Universal Human Values of Music Aesthetics

Records of Music 樂記 (Yue-Ji) ”

⼦子曰:「移風易俗，莫善於樂(Yue)。」

There is nothing more effective than music (yue) for changing the ways and customs of the people.

Chinese ancient book of music aesthe:cs ‘Yue-­‐Ji’ (Xi Han Dynasty, 206 B.C. -­‐ 8 A.D.)

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Project of electronic music events planning from 2010 to 2014

The Taichu 太 初 有 舞 太初－ ‘ Tai-­‐Chu ’ means In The Beginning. 有－has or there is, the word has different mening

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in English depend.

舞－Dance, pronounced ‘Wu’ also represented create in Chinese.

Calligraphy ‘Chu’ means the First Great one < John 1:1 > In the beginning was the Word, and the Word was with God, and the Word was God.

The Taichu dedica:ng to the explora:on of possibili:es for music event through collabora:on with young ar:sts in various fields.

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SELECT PROJECT 01

Waterfall 瀑 2011, Techno event with Installa4on Art Responsibility: Director / Coordinator / Promoter Time: 2011 Loca4on: Taipei, Taiwan Event Scale: 200-­‐300 ppl Key Contents: Techno-­‐Ar<st / Installa<on ART /Graphic Artwork Co-­‐operate Music Records: Revox, Kaohsiung

Inspired by the concept of listening to techno music.

Waterfall aims to reenact music penetra:ng through the audio ambience and the sound waves vibrate and resona:ng with human bodies. The music experience simulates medita:ng underneath a waterfall.

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PROJECT WATERFALL 瀑

BILLBOARD IDEAS ”

MAIN CONCEPT

GRAPHIC ARTWORK

INSTALLATION ART Development Process

ON-SITE

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The Artwork by godkidlla Known for his works in Visual Designs of Music Records and Boosk, Taiwan designer godkidlla was named Taiwan Young Ar:st.

” “ The highest good is like water. ” －Lao Tzu, Tao Te Ching

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Venue：Historical Raw Water Pumping Sta4on Raw Water Pumping Sta:on is a project completed a^er World War II. The machine room was completed in 1964. The Pumping Sta:on serves to supply Taipei City’s water by pumping fresh water from Xindian River. The Sta:on re:red in 1977 due to increasing pollu:on.

In 1993, it was designated as Grade 3 Historical Site.

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Top: Building façade BoNom: Construc:on process

2011 Waterfall, PIPE LIVE MUSIC（Raw Water Pumping Sta:on）

Top: Space simula:on BoNom: Actual projec:on

About the work: Visitors are surrounded by semi-­‐translucent white gauze, which provides the screen onto which a variety of water images are projected. As the images change with the music, visitors are in for a visual and audio treat with sensual feelings.

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PROJECT WATERFALL

Event Review Par4cipant’s Feedback: The atmosphere and dynamics of the music remixes were realis7c. I could almost feel the rain falling, the creek rumbling, and the river flowing, all of which culminate at the Great Falls before the eventual downpour.

-­‐ BLACKBELL, 2011 ⾳音樂中透過不同歌曲的氛圍與 動態，詮釋⾬雨⽔水落下，集結為 湍急⼩小溪，進⼊入緩緩⼤大河，逐 步逼近前⽅方的⼤大瀑布，最後傾 瀉⽽而下的流動過程 －⿊黑鈴, 2011

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SELECT PROJECT 02

Light & Darkness 光與闇

2011, Techno event collaborated with Bri4sh film ar4st.

Responsibility: Director / Coordinator / Promoter Time: 2011 Loca4on: Taipei, Taiwan Event Scale: 200-­‐300 ppl Key Contents: Bri<sh-­‐Ar<st, Craig Murray / Graphic Artwork Co-­‐operae4on Music Records: Revox, Kaohsiung “ Electronic music is characterized by both light and dark elements, a playful vibe, organic sound design, and a deep commitment to psychedelic state. ”

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Project: Light & Darkness 光與闇

BILLBOARD IDEA ”

MAIN CONCEPT

VISUAL ART

GRAPHIC ARTWORK

Development Process

ON-SITE

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The Artwork by Hsien-­‐Hsun,Huang As a young Taiwanese graphic designer, Hsien-­‐Hsun Huang has an accolade of awards under his belt, including the Interna:onal Biennial of Graphic Design Brno, Hong Kong Interna:onal Poster Triennial, Taiwan Interna:onal Poster Design Award, and Golden Bukerfly Award.

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“ Electronic music is characterized by both light and dark elements, a playful vibe, organic sound design, and a deep commitment to psychedelic state. ”

” Exhibi4on：Visual Art -­‐ Craig Murray Award winning Film / Music Video Director Craig Murray is a Bri:sh film maker who does everything from avant-­‐guard films to music videos to fashion promos as well as making most of his props, prosthe:cs and some of his soundtracks.

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CONCEPT of LIGHT & DARKNESS

Artist, Craig Murray (UK)

https://www.facebook.com/video.php? v=10150245290008770&set=vb.

150184694995023&type=3&theater

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Introducing British Artist Craig Murry

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Curating Outdoor-­‐display

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A crowd of 200 to 300 ppl

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PROJECT LIGHT & DARKNESS

Event Review Par4cipant’s Feedback: A special experience that successfully married East and the West. I am fortunate to have been able to be a part of the event, where I met some outstanding Bri:sh ar:sts and Taiwanese electro musicians. They were the main ar:s:c contributor of this special event. Thank you all and keep it up! －Zoe Lo, 2011 ⼀一次成功的特殊展演體驗、東 ⻄西交流。讓我有幸認識了優秀 的英國藝術家及台灣本⼟土電⼦子 ⾳音樂藝術家，謝謝你們的⽤用⼼心 規劃，請繼續加油！ －羅琬軒, 2011

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SELECT PROJECT 03

ShiAn Festival 是岸 Outdoor Music Fes4val, 2013 & 2014 Crowd-­‐funding / Free Admission Responsibility: Funder / Coordinator / PR Time: 16 March 2013 and 11 October 2014 Loca4on: Taipei, Taiwan Event Scale: 1500-­‐2000 ppl / 12 hours Key Contents: Electronic Music / Crea<ve Market with handmade workshop / Pain<ng Ac<vi<es / Street Forum / Installa<on Arts / Performing Arts

岸＝彼岸 (bǐ àn) means The Other Shore 是 (shì) - means are/is/be 是岸- This is the other shore...

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PROJECT SHIAN FESTIVAL

The Other Shore (彼岸) ” Buddhists say that the goal of practice is to cross the river from this shore of ignorance to the other shore of awakening (the world of nirvana)

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Man People is the subject of music.

What it would be like If ‘The Other Shore’ exist？

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Sky & Earth Grand music is in harmony with Heaven and Earth

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PROJECT SHIAN FESTIVAL

Promotional Video 2014. Conducted an interview with ar4st from different aspect of life.

Also bring out the records of last event for promo4onal video.

Ques4on: Where do you see your shore? ?

Viewers are prompted to ponder the ques:ons: Where is the shore?

What is it that they are truly passionate about?

http://youtu.be/P6EUG1W9_U0

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Collaborator: Mistroom Mistroom is a small design studio based in Taipei. It is run by Peng Yu Rui and Huang Ruiyi. The studio specializes in book design.

Prizes for the 2013 ShiAn Fes:val Crowfunding Sponsors: CD, T-­‐shirt, and shoulder bag

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PROJECT SHIAN FESTIVAL

The Shore of Individual Each person is an individual, independent from each other. Different hearts are touched by the event. The ac:vity allows par:cipants to reach their own ideal state of mind with deep joy and sa:sfac:on.

A magazine article covering the event.

ShiAn Festival on FB

An online special report featuring the event.

Newspaper coverage.

Fund Raising Activity (earned ÂŁ2,121) Platform: ZECZEC, Taiwan. https://www.zeczec.com/projects/shianfest2014

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APPENDIX 01 / Event Work Samples

The Body Shop Taiwan 2012-2014 The 2013 Formoz Fes4val Responsible for sesng up and running THE BODY SHOP Booth for the music fes:val Deliver THE BODY SHOP pledge to support Cruelty Free Interna:onal's push for a global ban on animal tes:ng for cosme:c products The 2013 ‘AGAINST ANIMAL TESTING’ CAMPAIGN Campaign for a global ban on animal tes:ng in cosme:cs in stores

The 2013 Halloween Run Promote brand popularity to akract poten:al customers to shop at physical stores or online.

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The 2014 Campus Campaign Use live-­‐size TT Doll as aken:on grabber and giveaways, e.g. coupon & sachet, to popularize brand

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The 2014 Campus Campaign Organize brand story sessions on campus to introduce different aspects of the brand, also demonstrate our OL look for gradua:ng student.

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The 2012 Store Renova4on Event Organize an in-­‐store live music gig as the centerpiece of the “Re-­‐ Open Event” for the TBS-­‐Customers

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APPENDIX 02 / Artworks

Photography and DJ SET

Mo4on (2010) Naeba, Japan

The Taichu (2010) hkps://soundcloud.com/howhowone/thetaichu

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Thank you for your attention.