INZBC Summit 2014: Event Report

Sponsor’s Report www.inzbc.org | 1

Our Sponsors We at INZBC are proud to be associated with our sponsors, who had supported us at every step. We acknowledge their support and would like to than all of them for making this Summit a success.

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About The Summit

The Event The INZBC Summit was held on 8th July 2014.

Venue: Pullman Hotel, Auckland.

The day was divided into 2 parts: Summit: from 9am to 3pm; which included series of speakers talking on various subjects concerning the industry and India-NZ trade.

Gala Dinner: Celebrating the 25 years of INZBC. The overarching theme was: Business Beyond Barriers.

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The Speakers

The Summit drew some of the finest speakers from all sectors. The was a good representation of the Government, with Trade Minster, Hon. Tim Groser and Minister for Economic Development, Hon. Steven Joyce, taking centre-stage in the day.

There was a fair representation from the governance side with NZTE, Education NZ , MFAT and other government agencies participating.

From the private sector, we had speakers from Finance, Banking, Dairy and NZX. The speakers gave presentations on their perspective of doing trade with India.

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The Speakers

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The Gala Dinner

PM John Key, along with INZBC EC members releasing a special commemorative stamp, to mark 25 years of INZBC .

PM John Key with Sir Richard Hadlee and INZBC Chair, Sunil Kaushal along with the ICC World Cup Trophy 2015

Lighting of the Lamp ceremony

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The Audience

Around 300 delegates attended the event.

Representing more than 110 companies The Summit saw a great turnout with representatives from more than 110 companies attending.

Delegate profile included:

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Delegates from corporate houses

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Entrepreneurs

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Industrialists

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International traders

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Education providers, etc.

Marketing Deliverables Website We created a micro-site for the Summit, to enhance the user experience and branding of the event.

All the information about the event, including purchasing of tickets could be done from this one site.

We had a special thank you page for our sponsors! And the sponsor logos were displayed on the homepage.

From June—July 2014, we got:

1,358 Sessions from 821 Users www.inzbusinesssummit.com

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Marketing of the event Social Media We used social media to get our message across the spectrum.

There was a great engagement that we got from our members and summit delegates.

Facebook engaged more than 600 people during the summit period.

Through Linkedin, we reached around 2000k impressions on posts.

Period for analysis: 1 June 2014— 31 July 2014

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Marketing of the event Paid Media We used paid media for a tactical approach.

All paid media was directed in the last week of registrations, to drum up the publicity, even as we had almost booked out the capacity by that time!

We covered: 

Digital

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Print

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Radio

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We did a couple of spots over a week and 2 phone-ins on the breakfast show, to promote the event.

Media Reports

‌ and we made Headlines!

Click to read

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Media Reports

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Media Reports

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Media Reports

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Survey Feedback

We did a post-event survey to find out how did the delegates like the Summit, and what was their take away.

We did a qualitative analysis by creating a Word-Cloud of the feedback.

And here is what we got: Majority of respondents used the terms: India, NZ, Business, Speakers‌ Which are the key areas, the Summit worked on!

[What is a Word Cloud? It’s an image composed of words used in a particular text or subject, in which the size of each word indicates its frequency or importance. ]

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Benefits to our Sponsors

Some Key benefits to our sponsors include: 

Thought leadership in the space of India-New Zealand Business relations

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Being a part of a landmark industry event.

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Great networking opportunities, with Industrialists, Policy makers, Entrepreneurs, Corporates, Exporters, etc.

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Get noticed in media and enthusiasts in this area of work.

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Summit 2015 Summit 2015 is coming soon: want to be a part of it?

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SUMMIT 2015 COMING SOON

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