Wallonia Export & Investmet Agency - Corporate presentation

WALLONIA EXPORT-INVESTMENT AGENCY

• Belgian institutional context

CONTENT

• What is the Wallonia ExportInvestment Agency (AWEX)?

Belgian institutional context

Wallonia, in the heart of Europe Symbiose de cultures européennes

Belgian institutional context REGIONAL COMPETENCES

Housing and land use planning

Environment and agriculture (+ energy and water)

Civil engineering and transport

Economic policy, foreign trade, foreign investments and employment

Health and social aid

Supervision of local and provincial powers

Scientific research and new technologies

Foreign relations in all these areas

What is the Wallonia Export-Investment Agency (AWEX)?

• Competences • Structures and resources • The role of our regional centres and of our trade and investment counsellors • Our main partners • Strategic management and strategic objectives • Key figures • Our missions : Support for exporters support for foreign investors

Competences Wallonia ExportInvestment Agency

Support for FOREIGN INVESTORS

Supporting EXPORTS

Territorial brand policy

Structure and resources Management Board AWEX

406 FTEs (30 in 1988) Foreign trade

Central services

Foreign investments

SOFINEX (international financing)

WBDM

€69 Mio. (2020)

6 regional centres

Overseas network (+ 94)

The role of our regional centres

Mons Nivelles Charleroi

• • •

Namur Liège Libramont

•

Local services for companies Advice and guidance First point of contact for any company wishing to become an AWEX client.

Interface between the business world and other AWEX services (in Brussels and abroad)

Around the world, trade and investment counsellors at your disposal

• • • • • • •

Support Prospecting Guarantees Marketing strategy Opening an office Funding Training and recruitment • Partnerships • Insurance

Our main partners

BANKS

EMBASSIES

FEDERAL PUBLIC SERVICE

FEDERATIONS & INDUSTRIES

SOCIAL PARTNERS

WALLONIA UNION OF ENTERPRISES

€ FOREM (Employment Agency)

UNIVERSITIES

CONSULTANTS

REAL ESTATE AGENCIES

LOCAL INVESTMENT AGENCIES

REGIONS (FLANDERS, BRUSSELS)

WALLONIA BRUSSELS INTERNATIONAL

REGIONAL ADMINISTRATIONS

CCI ECONOMIC DEVELOPMENT AGENCIES

CLUSTERS

CHAMBERS OF COMMERCE & INDUSTRY

CENTRES OF EXCELLENCE

Strategic management The Wallonia government's cross-cutting programmes

Management contract • • • •

Statutory tasks Strategic objectives - Indicators Resources Identification of partners

ISO

Quality Processes Improvement

Service objectives

Administration plan

Personal objectives

c u s t o m e r f o c u s

Some strategic objectives

Increase the international visibility and attractiveness of Wallonia (territorial brand policy)

Improve the professionalism of export companies

Diversify the geographical and sectoral approach of exports and investments

Strengthen the potential for innovation-led international cooperation and join international networks and partnerships

i Fit in with the international policies and actions of Wallonia and the WalloniaBrussels Federation (for example the promotion of cultural industries)

Provide a quality after-sales service

Promote the internationalisation of young people and cultural immersion

Key Figures Continental distribution of Walloon exports (% of total) Other european countries Asie-Oceania 2,8% 5,6% America 12,1%

Africa 1,3% Other 0,4%

2018

Asia-Oceania 5,6% America 15,5%

Other European countries 2,7%

Africa 1,3%

Other 0,4%

2019 EU28 77,8%

UE28 74,5%

Key Figures The top 15 foreign export markets (% of total) 25,0%

The top 10 export sectors (% of total) Products of the chemical and pharmaceutical industries Base metals and articles of metal

22,5% 20,0% 17,5%

Electrical and electronic machinery and equipment

15,0%

Plastics and rubber

12,5% 10,0% 7,5% 5,0% 2,5% 0,0%

2019

15,2% 12,6% 9,8% 8,2% 6,7% 6,6%

Food products and beverages

5,8% 5,7%

Transport equipment

4,2% 5,5%

Optical and precision instruments

5,0% 5,1%

Mineral products

3,8% 3,4%

Articles of stone, cement, ceramics and glass

2,4% 3,3%

Live animals and animal products

3,1% 2,7%

2018 2018

35,9% 39,7%

2019

Our missions Missions Support for exporters

Support for foreign investors

Wallonia international promotion (Brand policy)

Support for exporters WALLONIA BUSINESSES A FEW FIGURES

• 78,521 companies

•

• 706,973jobs

•

• 99.6% of SMEs • 9 employees on average/company • average of about 2,950 additional enterprises each year Source : UWE – “L’entreprise, je veux savoir” 2019

•

Average export/TO ratio = 70% (30% in the EU) Approximately 8,000 exporting companies are Wallonia ExportInvestment Agency clients Approximately 2,800 companies / year benefit from a Wallonia ExportInvestment Agency service

Support for exporters BECOME A WALLONIA EXPORT-INVESTMENT AGENCY CLIENT ELIGIBILITY CRITERIA

• A head office or place of business in Wallonia • Generate added value (assistance limited to purely commercial companies) • Demonstrate a willingness to develop internationally • [Export diagnosis]

Verification by the regional centres client database

Support for exporters BECOME A WALLONIA EXPORT-INVESTMENT AGENCY CLIENT BUSINESS SECTORS CONSIDERED

• "Traditional" industrial and technology sectors • Cultural industries (including fashion, design, architecture) • Agribusiness, livestock farming, horticulture • Tour operators • Companies • Groups, federations, clusters...

Support for exporters MAIN PRINCIPLES OF SUPPORT FOR EXPORTERS: PHILOSOPHY

Principle of universal public service • • •

Listen to every company Free and personalised services (excluding participation costs for joint trade shows) Complete service offer covering the entire export process

Principle of trust

Philosophy of advice and support ("helping hand")

Financial and non-financial support

Support for exporters MAIN PRINCIPLES OF SUPPORT FOR EXPORTERS COVERAGE OF NEEDS

•

Information

•

Coaching

•

Consultancy (export strategy, design, etc.)

•

Marketing and communication

•

Prospecting (trips, studies, missions, trade shows)

•

Company training (languages, culture, etc.)

•

Presence - Opening a sales office

•

Partnership

•

Financing and international projects (guarantees, export financing and insurance,foreign investments)

Support for exporters MAIN PRINCIPLES OF SUPPORT FOR EXPORTERS SPECIFIC FOCUS: PROGRAMME OF ACTIONS 2019

•

170 trade promotion and development actions

•

These actions covered 27 sectors of activity and 65 markets

•

30 actions in BRICS countries and emerging countries

•

3 Exploratory markets: 25 sectors of activity, 40% of them high-tech

Support for exporters FINANCIAL ASSISTANCE FOR INTERNATIONALISATION PRINCIPLES

• • •

Access: businesses or operators eligible for Wallonia Export-Investment Agency services Complete coverage at all stages of an export process Two main categories of financial assistance : ⁻ Promotion incentives (5 support packages + complementary programmes and mechanisms) ⁻ International financing instruments > repayable advances

Other export support services • Logistic Branches • Welcome Offices and technological Incubators • Technology monitoring, innovation monitoring and technology partnerships (Global Innovation network) • Explort programme • Raising awareness about specific consumption economy (Halal, Kasher) • Training (languages, cultural approach to markets, communication techniques) • Information on European aid programmes (AWEX EU Office) • Wallonia Export Awards

Support for foreign investors FUNCTIONAL STRUCTURE

FOREIGN INVESTOR

Government + Board of Executive Directors

1.Promotion

2.Prospection

3. Reception

Actions / Events

Business support during installation

Internal /external production

Meeting with Marketing and / or Commercial Area’s Managers + Communication actions Brochures / documentation

Management and commercial follow-up

ESTABLISHMENT + BUSINESS DEVELOPMENT

Partners DG06 - DG04 (administration departments) Local Development Agencies FOREM (Public employment Agency) Consultants Finance specialists Universities …

Support for foreign investors ADDED VALUE AND MISSIONS

SEEK & IDENTIFY

Networks, key influencers, partnerships

CONVINCE

Information, networking, business development

HELP FOLLOW

Letter of interest, simulations, meetings

After sales service

Support for foreign investors A WIDE RANGE OF SERVICES

INFORMATION

SUPPORT MEASURES • Investment • R&D • Employment

TAX AND LEGAL ASSISTANCE

REAL ESTATE SEARCH

STAFF RECRUITMENT • Simulation • Training • Availability

Support for foreign investors PROMOTION OF WALLONIA

MAIN ASSETS • • • • • • • •

A market of 500 million consumers Transport networks Land and buildings Tax system Numerous aid measures Qualified and available workforce Quality of life Help from government authorities

Promoting foreign investments RESULTS OVER FOUR PERIODS

1.694 investment files concluded – 36.743 direct jobs- € 15.582.847.560 invested 2000-2004

2005-2009

2010-2014

2015-2019

358 investment files concluded

454 investment files concluded

441 investment files concluded

442 investment files concluded

8.192 direct jobs

8.572 direct jobs

9.282 direct jobs

10,773 direct jobs €

€ 3.136.937.112 invested

€ 3.307.607.006 invested

€ 4.160.495.707 invested

4,978,615,984 invested

Support for foreign investors RESULTS 2019 Breakdown of amounts invested by country or region of origin

Amounts invested by sector (top 15)

USA

€ 564.000.000

Brussels

€ 336.000.000

Flanders

€ 273.000.000

Italy

€ 165.000.000

France

€ 165.000.000

Russia Germany Netherlands

€ 150.000.000 € 37.000.000 € 12.500.000

Israel

€ 9.000.000

UK

€ 8.600.000

India

€ 7.275.000

Other

€ 5.000.000

Spain

€ 4.200.000

Continental distribution of amount invested Europe

69,90%

America

30,95%

Asia

1,15%

€ 501.000.000

Agrofood

€ 402.000.000

Biotech

€ 398.000.000

Logistics

€ 184.000.000

Mecatec

€ 179.000.000

Energy

€ 89.000.000

Japan

IT

€ 61.200.000

Aéronautics

€ 31.000.000

Construction

€ 29.000.000

Trend by competitiveness cluster Greenwin

233.334.891 €

Wagralim

149.820.000 €

Biowin

94.210.000 €

Chemistry

€ 15.800.000

Environment

€ 10.400.000

Logistics in Wallonia

86.313.100 €

Other

€ 7.000.000

Mecatech

29.900.000 €

Glass

€ 6.000.000

Skywin

12.250.000 €

Support for foreign investors RESULTS 2019 Distribution of jobs by country of origin or region France

715

Flanders

622

USA

505

Brussels

202

Italy

144

Germany

Israel

50

Canada

43

742

Agroalimentaire

483 290 203 123

Construction

63 52

Biotech

IT

74

UK

757

Aéronautique

123

Netherlands

Logistique

Mecatech

187

Japan

Other

Jobs created by sector (top 15)

Continental distribution of Jobs created

50

Greenwin

714

Environnement

50

Wagralim

642

45

Biowin

248

Logistics in Wallonia

160

Mecatech

157

Skywin

143

73,43%

Verre Chimie

33

America

19,06%

India

31

Spain

Asia

7,51%

31

Trend by competitiveness cluster

Energie

Europe

China

61

36

Distribution Textile

27 8

Support for foreign investors THEY HAVE CHOSEN WALLONIA - BELGIUM TO DEVELOP THEIR ACTIVITIES

Support for foreign investors THEY HAVE CHOSEN WALLONIA - BELGIUM TO DEVELOP THEIR ACTIVITIES

Wallonia Export and Investment Agency Namur Office Park | Avenue des Dessus de Lives, 6 B - 5101 Namur | Tel: +32 81 33 28 50 welcome.invest@investinwallonia.be

www.awex-export.be www.investinwallonia.be