Brands Review Magazine - Issue 3

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Welcome Co-Founders Shankar Shivaprasad Shashank Madesha

Editor Bill Thornton

Assistant Editor B Sathya Narayana

Content Writers Ujal Nair, Tamanna Shaikh, Amith Raj S, Medhaj Nair

Head of Sales, Research and Operation Mike Lloyd

Advertising Contact Mike@brandsreviewmagazine.com

Graphic Designer C Gidieon Sam Issac

Video Editor Chandan R

Office Address 7 Bell Yard, London, England. United Kingdom Post Code: WC2A 2JR

.....NOTE FROM

Editorial

It is the third edition of the Brands Review Magazine, and our team has included valuable information that can make flipping the pages a worthwhile journey for you. In this edition, we have taken time to include blogs on reputed names (luxury brands) from various sectors, such as wristwatches, pens and handbags. Our team intends to shed more light on brands/ reputed names in other sectors such as laptops, gadgets and more. We sincerely hope, with your unwavering support, we will continue to shed light not only on brands, but also on startups that design new software and technologies to change the very landscape of a specific industry.

Our team has also taken time to write information on the advantages AI has brought to the manufacturing industry.

AI has become an integral part of technology evolution as it enhances productivity and helps the organization gain an advantage over the traditional models.

Millennials are investing in large numbers in real estate in recent times, and to help the same genre, we have covered the top five countries for real estate investment in 2024. One of our loyalist readers asked us to give an insight into the connection between smart gadgets and health, the reason we wrote the blog. Children are a bundle of joy, and the best way to bring smiles on their faces is to gift them with chocolate and confectioneries. We have seen that most people on the globe will have information only on the top brands in the confectionery industry in their country. We want to throw light on the best and top names in the confectionery market, and we will continue to give information on other reputed names in the handbags, chocolate and shoe brands in the next editions.

CONTENTs

Best of the Best: The Ultimate Guide to Top Luxury WristWatch Brands

06

16

NASA announces its Artemis II Backup Crew Member for Moon Mission

20 Husqvarna and Liverpool FC break new ground with unique global partnership

22 Bajaj Auto launch Bajaj Freedom,

World’s first CNG hybrid motorbike

24 ExtendMax’s IOR & EOR Services –

Solution for Vietnamese IT Market

06

BRANDS

Best of the Best: The Ultimate Guide to Top Luxury WristWatch Brands

Representational image

Representational image

Representational image

Imagine the time when a clock was

the last two decades, we have been

Have you heard about the word

first invented. In the good olden days,

using our mobile phones and even

“Horology?” As per the definition,

our ancestors depended on Nature to

smart rings to check the time. With

horology

know the time of the day. So, a clock or

the advent of several smartwatches

chronometry) is the science where

any type of time-telling equipment or

today, many established branded

one studies the measurement of time

a person was highly revered in those

wristwatches have yet to go out of

and making of clocks and watches.

times. In a strange twist of irony, while

fashion. Some of these brands come

we did not have the comfort to know

under the luxury fashion accessory

the time instantaneously, we had all the

segment and cost more than thousands

Wearing a Wristwatch is a Fashion Statement

time in our hands to spare. However,

of dollars for a single piece. Celebrities

When you wear a wristwatch, being a

in the 21st century, we read time from

and

consider

man or woman, it gives an impressive

our hands but complain about having

wearing expensive branded models

look at your clothes. Wearing a

no time at hand. Advancements in

as a symbol of prestige. This blog

branded wristwatch can give a lot of

technology have shrunk the clocks

gives information on the top luxury

information about your inner qualities.

to the size of wristwatches and since

wristwatch brands on the globe.

For example, your preferences &

affluent

individuals

(or

in

other

words,

BRANDS style statement. Your appearance and

the Olympic event. The other feather

Do you want to have an art piece and

personality will be incomplete without

in the cap for Omega was that it was

also make a luxury statement in terms

a luxury wristwatch.

the major partner for the 2022 Winter

of appearance? Then Rolex is the

Olympics.

perfect choice.

have mentioned in this blog have a

The brand was first created in 1848 by

Famous Rolex Models

variety of models. They have released

Louis Brandt. The models are known

•

SUBMARINER

their best collection in the market. To

for their accuracy and attention to

•

GMT-MASTER

make matters easier, we have compiled

detail.

•

DAY-DATE

•

LADY DATE-JUST

The luxury wristwatch brands, we

the top-performing watches in the market. The selection was based on

The table mentions the important types

•

COSMOGRAPH DAYTONA

four factors – features, performance,

of Swiss Omega Brand Wristwatches

•

OYSTER PERPETUAL

Finest Models

3. Breitling SA

•

CONSTELLATION

The other name that is synonymous

Machine

•

SEAMASTER

with luxury brand watches is Breitling

Learning, Internet of Things, Data

•

SPEEDMASTER

SA.

Analytics and other new technologies

•

De Ville

founded the brand in 1884 (Saint

are the recent buzzwords. Gadgets

The name is given after the Greek

Imier, Switzerland).

and home appliances with these new

alphabet,

means

watch designs made the brand one

technologies are the most sought-

“Great.” You would be amazed to

of the most sought-after names in

after in today’s time. But wristwatches

know that the Omega Seamaster

the wristwatch industry. The models

have still maintained their hold in the

has been featured in all James Bond

were preferred especially by aviation

fashion world. Also, a branded watch

movies starting from 1995.

experts, track athletes and sports

appearance and prices.

Wristwatch Brands Artificial

Intelligence,

Omega,

which

can suit every occasion & event. They

Léon

Breitling,

a

visionary

His innovative

professionals. He still has a large

can perfectly fit your style, regardless

This brand has attained the name of

of the outfit.

designing some of the best wristwatch

number of patents to his name.

models on the globe. For example,

The models became popular for

A Sneak peek at the Wristwatch

water-proof watches. Its identity is a

their high-performance abilities even

Brands around the globe

crown logo.

in tough climate conditions. Today,

In the world of wristwatches, the old

Breitling SA continues to set the

watch companies have still maintained

2. Rolex

mark for excellence when it comes to

their hold. Like many industries, the

Like Omega, Rolex is another popular

designing luxury wristbarnd watches.

new companies’ brands have also

Swiss wristwatch brand. The Rolex

created quite an impact with their

models are known for their exquisite

Breitling model watches have, for long,

basic model price amounting to six

formal and sports types. Hans Wilsdorf

been a favourite for aviators, fighter

figures.

and Alfred Davis first created this

jet pilots and astronauts.

brand in 1905. It was renamed to

1. Omega

Rolex in 1908 and subsequently Rolex

Famous Model Collection

One of the well-known wristwatch

Watch Co. Ltd. in 1915.

•

CHRONOMAT

brands on the globe, especially when

Some models do have jewels. The

•

NAVITIMER

it comes to sports. Many know that

manufacturers are known for giving

•

AVENGER

this brand is popular for being the

the best accuracy when it comes to

•

TOP TIME

official timekeeper when it comes to

designing models for men and women.

•

SUPEROCEAN

07

BRANDS

08

4. Cartier

even this watch is also preferred by

Reverso, considered the finest piece in

The last three names when it comes to

aviators and space engineers.

the stable. As per industry experts, this company manufactures its own dials,

luxury wristbrand watches have been from Switzerland. For a change, let us

TAG Heuer Collection

cases and important components in-

focus on a brand from France, that is

•

TAG HEUER CONNECTED

house.

Cartier.

•

TAG HEUER CARRERA

•

TAG HEUER FORMULA 1

Some of the Famous Models Include:

It was in 1847 that the first model

•

TAG HEUER AQUARACER

•

REVERSO

appeared. In earlier years, some

•

TAG HEUER MONACO

•

POLARIS

members of the England Royal Family

•

TAG HEUER AUTAVIA

•

RENDEZ-VOUS

preferred these watches. As per

•

TAG HEUER LINK

•

MASTER ULTRA THIN

•

MASTER CONTROL

experts, you can buy a model at more than USD 3000 via online websites.

6. IWC Schaffhausen

•

DUOMETRE

But there are also models in this brand

This brand also has its origins

•

MASTER GRANDE TRADITION

that are quite expensive. In fact, some

in

•

ATMOS

models contain gemstones that include

Florentine Ariosto Jones, an American

the likes of diamonds and rubies.

watchmaker

Switzerland

(Schaffhausen).

wanted

to

design

personalised & innovative watches.

Famous Cartier Collection

He wanted to combine the skills of

•

TANK

the Swiss watchmakers with new

•

SANTOS DE CARTIER

technologies. Thus, the International

•

PANTHERE DE CARTIER

Watch Company was started in 1868.

•

BALLON DE CARTIER

Known for its innovative designs, the

•

BAIGNORE

luxury wristwatch brand has popular

•

RONDE DE CARTIER

models, such as:

Representational image

Conclusion These

5. TAG Heuer

•

PORTUGIESER

When it comes to luxury chronograph

•

DA

wristwatch brands, one name stands

VINCI

days, a

majority

of

the

population always looks for multiPERPETUAL

technology gadgets. When it comes

CALENDAR

to a mobile, you can make calls, give

tall – the TAG Heuer Watch. Motor

•

BIG PILOT’S WATCH

accurate time, check the dates, make

race

•

AQUATIMER

notes, do video calls, download files

professionals

prefer

these

and more. However, luxury watches

models as they give accurate time.

The Mikrograph model from TAG

7. Jaeger-LeCoultre

have still retained their place and

Heuer Brand is world-famous for the

As the name specifies, the brand

importance. At

same reason. Do you know this brand

also had its origins in Switzerland. It

experts expect the luxury wristwatch

was the first luxury wristwatch brand

was in 1833, that Antoine LeCoultre

industry to reach more than $63 billion

sponsor for the Formula 1 World

established the brand. As per records,

by 2030. However, as per industry

Championship since its inception?

the model was considered one of the

experts, the models can undergo a

most accurate measuring instruments

change, with the population rooting

A Swiss watch brand, it was Edouard

in those times. This brand has 400

for

Heuer who created the first model in

patents to its name. Jaeger-LeCoultre

rather than the brand name and high

1860. The other popular model was

has introduced many models into

prices. We will be covering the other

the Carrera Chronograph designed by

the wristwatch market. But, the most

brands with respect to wristwatches

Jack Heuer in 1963. Similar to Breitling,

popular name that comes to mind is

in our next magazine.

present,

functionalities,

extra

industry

features

BRANDS

Representational image

09

10

Real Estate

The Best Countries for Real Estate Investment in 2024 Since the last two decades, one English word has gained prominence, especially

among

working

professionals. Passive Income. Though there are plenty of options to make money by having a 9 to 5 job, the returns are less attractive. But when it comes to Real Estate, investing in immovable properties has always fascinated professionals since the 1990s as they can get a 100% profit within a certain period of time. With the invention of the internet, and businesses attaining a global audience, it has become easy to conduct real estate business all over the globe. So, millennials are showing a keen interest in real estate, especially acquiring property. The main reason, they can make a decent income either from rent or sales in the long term. With that being said, let us look at the best countries for real estate investment in 2024.

Representational image

Real Estate

Guide for Real Estate Investment in 2024

many foreign investors and workers.

Are you interested to venturing into

The high yields in the UK when it

important for the UK tourism and

the real estate industry? Is it because

comes to real estate is related to

business sector. Also, the presence of

and historical significance. The two reasons and a UNESCO status are

reputed organisations such as IBM,

you are guaranteed 100 percent returns? You can always enter at your

•

Increase in population

Amazon and Microsoft has also given

own will, but you need to get some

•

Limited residential areas apply

a boost to its entrepreneurship status

expert advice. Also, you are liable to

•

Rental buildings

and job market. All these factors have

invest in real estate all over the globe.

The main reason the UK has become

contributed to making Edinburgh a

But there are some countries, and

a favourite for investors in real estate

hot spot for investing in real estate.

in them certain states, metropolitan

is because of its stable economy. As

cities, localities and areas where

per a survey, the sector has invited

3. Manchester

investing in real estate is considered

business

mainly

The city has gone through a complete

attractive. Without wasting a moment,

overseas investors and the prime

makeover from the 1990s and it has

let us focus on the best nations for

locations are Manchester, Edinburgh,

become an economic hub. With major

investing in real estate for 2024.

Sheffield, London and Oxford etc.

companies such as HSBC, Google and

proposals

from

Representational image

1. United Kingdom As per real estate experts, the industry is slated to reach more than 21 trillion

Some favourite cities in the UK that are experiencing huge real estate investment are as follows:

BBC making a mark in Manchester, there has been an influx of working professionals from other cities. This has given rise to a steady demand for

USD by 2024.

1. Sheffield

residential homes and rental spaces.

There are many types of real estate

The transformation of Sheffield from

(buying/selling

leasing

an industrial city to a cosmopolitan

4. Oxford

residential

hub was slow, but steady. From 1997,

Mention

properties). The residential sector is

the area has seen a growth of small

reminded of the prestigious university

expected to reach a volume of more

& medium scale enterprises and new

that attracts students from the local

than USD 17.85 trillion this year.

technology industries that has set the

population and international students.

tone for extensive real estate growth.

A tour of the city will take you to the

of

of

land,

apartments/land,

Oxford,

and

you

get

famous libraries, art galleries, World

The UK’s real estate market is experiencing a hike, because of

2. Edinburgh

Heritage Sites, and museums. With all

demand

housing

The capital of Scotland is known

that being said, there is no doubt that

facilities. The hike could also be due to

for its famous sandstone buildings

there is a severe shortage of rental

for

residential

11

12

Real Estate apartments and residential homes. So,

By the end of 2024, the real estate

experts, it has mellowed down, but

the time is ripe for the international

industry in the US is expected to reach

still beyond the range of the middle

investors who want to have a major

more than 330 million. The country has

class. A price for a home in Seattle is

share of the space in Oxford.

a strong GDP and a robust population

a hundred times more than in a normal

comprising millennials. There are also

town in the US.

5. London

professionals from every corner of the

The capital of England, and considered

globe vying to work in the US, and

4. Washington, D.C.

on par with New York City – the

interested in owning an apartment.

The capital of the country definitely

place is well-known for its investors

takes the cake when it comes to real

and international companies. More,

Professional real estate companies

estate prices. As per experts, the price

it is the favourite place for start-ups.

who have properties in areas which

of a normal home is almost 2.5 times

The population is on the rise, and

are experiencing rapid urbanization

more than any other city in America.

companies are attracting international

and an increase of start-ups can

With tourism making a major part of

talent. So, there is no doubt that the

expect long-term growth.

the revenue because of world-famous

investment ratio in London is bound to give magnificent returns.

Representational image

attractions such as the National Mall,

Let us take a look at the cities that have seen a massive boom in Real Estate investment:

Union Station, museums and historical sites, it is not only real estate prices but also other daily items such as groceries that are expensive. However,

1. Nassau County, New York

if you are interested in high-profile

The country is filled with high-profile

properties, then the city can cater to

working professionals and thus the

your taste with different properties.

hike in prices for real estate.

2. Boston, Massachusetts The city is not only famous for its university, but also contains other attractions such as historical sites and hospitals. For the workforce, it has biotech companies, the main reason for a demand for rental houses and apartments. With many international

2. United States

students making a beeline for the

As per industry experts, the real

universities in Boston, there is no

estate industry in the US is going

doubt that the real estate market is on

through a lull, but it will pick up after

a swing.

July 2024. Since many start-ups and business conglomerates are interested

3. Seattle, Washington

in a hybrid working set-up, there is a

There are many small companies and

reduction in demand for office space.

high-tech corporations in the Seattle

The number of rental apartments has

area, the most famous being Amazon

increased and so there are chances

and Microsoft. The prices have

there will be a reduction in rent prices

skyrocketed over the last decade for

in metropolitan cities.

real estate. However, this 2024, as per

Representational image

Real Estate

5. Las Vegas The very thought of Las Vegas brings us a sense of entertainment and

The cities of Germany where there are plenty of real estate investments are as follows:

real estate market has remained unaffected since the past two years when compared to other Germany cities.

fun because of its casinos, worldfamous hotels and hot spots. The

1. Hamburg

place has every aspect for a traveller,

Known internationally as one of the

3. Frankfurt

ranging from great infrastructure,

largest cities in Germany, Hamburg

It is a challenge to describe a city that

plenty of jobs, and not to mention

is also famous for its port and

is home to many of the world reputed

the tax benefits. For many real estate

trading activity. Also, there is no

financial institutions such as the

companies, Las Vegas is one of the

dearth of music, art and other forms

German Stock Exchange, European

prime places on their list. However,

of entertainment. The city, though

Central Bank and others. Frankfurt

unlike Washington DC, the city offers

known for its diverse population, has

is popular for its other names, such

affordable housing options, and in

a considerable amount of high-profile

as the Financial Capital of Germany

some areas, there is a reduction in

working professionals. There is no

(Financial Capital of Europe).

rental prices.

doubt, that rapid urbanisation is still in

Representational image

3. Germany

the process and the rental apartments

The airport in Frankfurt is one of

As per the real estate experts, the

are fetching good prices. As per a

the busiest places in the globe. The

country is going through major

survey, foreign investment companies

population consists of multi-diverse

challenges in the housing sector. The

have focused on this city.

nationals, but

adopts

a

modern

lifestyle. Similar to Hamburg and

real estate professionals are facing the heat because of an increase in interest

2. Düsseldorf

Dusseldorf, the city has an excellent

rates, hike in construction costs and

Known internationally as a state for its

transportation facility, which makes it

other factors. However, these factors

large population, this city is also the

one of the best places for travellers.

have increased the interest of the

capital of North Rhine-Westphalia.

global real estate companies. It is

It has a population of diverse

4. Berlin

estimated that majority of Germany’s

nationalities celebrating multicultural

On the golden pages of history, a lot

real estate is experiencing an increase

festivals and occasion. This city has

has been written about the Berlin

in purchase by citizens of other

major financial corporations, fashion

Wall. Berlin attracts not only working

countries,

houses, and a vibrant cultural scene.

professionals but also artists, scientists

Unlike the other cities, Dusseldorf

as well as start-up enthusiasts. With a

namely

Hungary,

Italy,

France, Canada and United States.

13

14

Real Estate wide range of new cultural activity, the city offers exciting lifestyle to its inhabitants.

Main reasons for Japan becoming a hot bed for real estate investment: Excellent Job Opportunities: The

major advantages are the favourable

diverse job vacancies attract local and

hub, select Fukuoka as one of the

international talent.

prime locations.

business environment, and the local laws. Foreign real estate investors searching for spaces in a metropolitan

Demand for Rental Properties: With a limited housing supply, there is a heavy demand for apartments and homes, thereby giving the owners good profit.

Tourism: With Osaka, Kyoto being a favourite tourism destination for travellers, the property prices are also decent when compared with Tokyo.

1. Tokyo Tokyo is the capital of Japan, and the real estate options are immense. The city is also known for its financial companies, tech start-ups and vibrant art culture. The population is on the rise as well as the demand for rental houses, office spaces and other properties. As per a survey, investing Representational image

4. Japan

in real estate spaces of Tokyo is sure to offer high percentage returns in terms of long-term growth.

Known as the Land of the Rising Sun, Japan is a country known for its

2. Osaka

disciplined workforce. It is a country

This city is recognized for its multiple

known for its rapid development and

industry sectors, which makes the

urbanization. As per experts, it has

place a busy commercial centre, the

a stable economy, the main reason

spaces ranging from retail spaces and

why expats are interested in buying

residential apartments. Because of

assets in the country. However, it has

the location and rapid urbanization

to be known, that only some cities

projects, the city promises the best

are preferred. Tokyo is the most

benefits for real estate investors.

preferred destination for investment in real estate. Osaka and Kyoto are also

3. Fukuoka

preferred destinations for investment

This city is fast gaining prominence

in properties.

in the real estate global market. The

Representational image

Real Estate Representational image

5. Malaysia

real estate companies to invest in

As per a financial survey, the real estate

this city – It offers a blend of modern

sector in Malaysia has registered more

city life with rich culture, making it a

than one lakh transactions between

comfortable place to live.

January to March 2024. This shows more than 30 percent increase than

The other cities that are considered

the previous year.

attractive in Malaysia for investing in real estate are

Considering as one among the top countries in South-East Asia when

2. Selangor

it comes to foreign investments,

This city is situated close to Kuala

Malaysia’s biggest advantage is the

Lumpur, and has become one of the

Government initiatives that promote

preferred places for businesses and

foreign investments. There are various

residents.

affordable loan options for millennials by international banks who want to

The main reasons are –

buy their first homes.

•

Representational image

The cost of living is less in this

Conclusion

city. The prices of land are less

We sincerely hope that this blog

when compared to other cities in

on the best countries for real estate

this country.

investment in 2024 has given you

The city has some of the best

valuable information. We understand

developed

and

that we have listed only five countries;

1. Kuala Lumpur:

various construction projects are

the other countries for investment in

Kuala Lumpur, the bustling capital

on the pipeline.

real estate in 2024 and the forthcoming

We will take a brief look at the cities that are considered attractive for real estate buyers:

•

infrastructure

city of Malaysia, is a top choice

The other cities in Malaysia that have

years are UAE, Canada, Sweden,

for real estate investors. The prices

captured the attention of real estate

Cyprus, Italy and Singapore. In the

in this capital city are the highest

investors are –

next magazine, we will be covering

when compared to other cities in the

•

Sabah

the details of real estate investment

country. Main reasons for foreign

•

Penang

in these countries.

15

16

News

NASA announces its Artemis II Backup Crew Member for Moon Mission

NASA astronaut Andre Douglas poses for a portrait at NASA’s Johnson Space Center in Houston. Credits: NASA/Josh Valcarcel

News NASA has selected astronaut Andre

The CSA announced Jenni Gibbons as

The approximately 10-day Artemis II

Douglas as its backup crew member

its backup crew member in November

test flight will launch on the agency’s

for the agency’s Artemis II test flight,

2023. Gibbons would step into the

powerful SLS (Space Launch System)

the first crewed mission under NASA’s

mission to represent Canada should

rocket, prove the Orion spacecraft’s

Artemis campaign.

Hansen not be available.

life-support systems, and validate the capabilities and techniques needed

Douglas will train alongside NASA

“Canada’s

astronauts Reid Wiseman, Victor

Artemis II flight is a direct result of

Glover, and Christina Koch, and

our contribution of Canadarm3 to

Canadian

the lunar Gateway. Jenni Gibbons’

More on Artemis II backup crew

assignment as backup is of utmost

Douglas graduated from NASA’s

importance for our country,” said CSA

astronaut candidate training program

In the event a NASA astronaut is

President Lisa Campbell. “Since being

in March 2024. He is a Virginia native

unable to take part in the flight,

recruited, Jenni has distinguished

and earned a bachelor’s degree in

Douglas would join the Artemis II

herself repeatedly through her work

Mechanical Engineering from the

crew.

with NASA and the CSA. She is also

U.S. Coast Guard Academy in New

a tremendous role model for Canada’s

London, Connecticut, as well as four

“Andre’s educational background and

future

post-graduate degrees from various

extensive operational experience in

explorers.”

Space

Agency

(CSA)

astronaut Jeremy Hansen.

seat

on

scientists,

the

historic

engineers,

and

his various jobs prior to joining NASA

for humans to live and work in deep space.

institutions, including a doctorate in Systems Engineering from George

are clear evidence of his readiness to

The selection of Douglas and Gibbons

Washington University in Washington.

support this mission,” said Joe Acaba,

as backup crew members for Artemis

Douglas served in the U.S. Coast

Chief Astronaut at NASA’s Johnson

II is independent of the selection of

Guard as a naval architect, salvage

Space Center in Houston. “He excelled

crew members for Artemis III. NASA

engineer, damage control assistant,

in his astronaut candidate training

has not yet selected crew members

and officer of the deck. He also

and technical assignments, and we are

for Artemis flights beyond Artemis

worked as a staff member at the

confident he will continue to do so

II. All active NASA astronauts are

Johns Hopkins University Applied

as NASA’s backup crew member for

eligible for assignment to any human

Physics

Laboratory

in

Laurel,

Artemis II.”

spaceflight mission.

Maryland,

working

on

maritime

Representational image

17

18

News robotics,

planetary

defense,

and

space exploration missions for NASA. Douglas participated in the Joint EVA and Human Surface Mobility Test Team 5, working with a specialized group that develops, integrates, and executes

human-in-the-loop

tests,

analog missions, and Moonwalks.

Most recently, Douglas worked with teams on the development of the lunar terrain vehicle, pressurized rover, lunar Gateway and lunar spacesuit.

Gibbons was recruited as a CSA astronaut in 2017 and completed her basic training in 2020. Since then, Gibbons

has

continued

to

serve Canada’s space program and has worked in different positions, including

Mission

Control

as

a

capsule communicator (CAPCOM) during spacewalks, and commercial spacecraft and daily International Space Station operations. Gibbons holds an honors bachelor’s degree in Mechanical Engineering from McGill University in Montreal. While at McGill, she conducted research on flame propagation in microgravity in collaboration with CSA and Canada’s National Research Council Flight Research Laboratory in Ontario. She holds a doctorate in engineering from Jesus College at the University of Cambridge, England.

Under NASA’s Artemis campaign, the agency is establishing the foundation for long-term scientific exploration at the Moon, land the first woman, first person of color, and its first international partner astronaut on the lunar surface, and prepare for human expeditions to Mars for the benefit of all.

Representational image

News

19

20

Sports

Husqvarna and

Liverpool FC break new

ground with unique global partnership

Husqvarna, one of the world leaders

team to ensure that LFC’s playing

Latty, Chief Commercial Officer at

in robotic lawnmowing and part of

surfaces continue to be of the highest

LFC. “We have developed ambitious

Husqvarna Group, is proud to partner

standard for players. Through this

commercial targets to attract the

with Liverpool Football Club – one of

partnership, Husqvarna’s state-of-the-

best brands that fit with Liverpool

the most iconic football clubs in the

art equipment and innovative solutions

Football Club, and that can also help

world. As part of the multi-year global

will be more deeply integrated into

drive further success on the pitch.

agreement, Husqvarna will become

LFC’s groundskeeping teams’ daily

Husqvarna’s reputation for quality and

the official groundskeeping partner of

routines and pitch upkeep, making it

innovation in grounds maintenance is

Liverpool FC, the first partnership of

a key part of creating and maintaining

unmatched, and we look forward to

its kind for both parties.

optimal pitch conditions for elite level

working closely with them to ensure

playing and training.

our facilities continue to be maintained

Since 2021, LFC has been using Husqvarna

robotic

mowers

to the highest possible standards.”

to

“We are thrilled to announce this

maintain the pristine conditions of the

partnership between Liverpool FC

LFC will help raise Husqvarna’s global

green spaces at AXA Training Centre,

and Husqvarna, two premium market

profile through bespoke content and

and AXA Melwood Training Centre,

leaders united by their shared values

activations using its award-winning

supporting the Grounds management

and innovative approach”, says Ben

social platforms, which

Sports

Ben Latty, Chief Commercial Officer at LFC. enjoy a combined global following of

Yvette

186 million. Additionally, Husqvarna

Europe, Forest & Garden Division

branding will also be featured on the

at Husqvarna. “Together, we bring

digital LED boards during matches,

unparalleled experiences to fans and

reaching

TV

customers worldwide and we look

viewers per season around the world,

forward achieving great things on and

enhancing Husqvarna’s brand visibility

off the field.”

over

400

million

Henshall-Bell,

President

and awareness on a truly global scale.

Husqvarna is a pioneer in robotic lawnmowing, introducing the world’s “We are incredibly excited about the

first robotic lawnmower in 1995,

partnership with Liverpool Football

and has remained the undisputed

Club, a globally recognized and

market leader in automated lawn

prestigious institution that also shares

care solutions since then. In 2022,

our values, innovative approach and

Husqvarna CEORA was launched,

commitment to sustainability, it is truly

taking the commercial turf industry

a

into the next era alongside already

perfect

match!”

says

existing professional robotic solutions.

21

22

Automotive

Bajaj Auto launch Bajaj Freedom, World's first CNG hybrid motorbike

Bajaj Auto, a renowned Indian

savvy

riders

in

the

UK.

reduce vibrations, ensuring a smooth

motorcycle manufacturer, has made a

The

Freedom

125

CNG

hybrid

and comfortable ride. With 16-inch

significant breakthrough in the two-

bike is available in three variants,

tyres, front telescopic suspension, and

wheeler industry with the launch of

each offering seven vibrant colour

rear mono-shock, this bike is designed

the world’s first CNG-powered bike,

combinations

to provide superior comfort and

Freedom! This innovative motorcycle

preferences. Powered by a robust

combines the benefits of Compressed

125cc single-cylinder engine, this

Natural Gas (CNG) and petrol to

bike delivers 9.5 horsepower and 9.7

Rajiv Bajaj, Managing Director, Bajaj

deliver unparalleled fuel efficiency,

Nm of torque, paired with a smooth

Auto, proudly announces the longest

making it an attractive option for

5-speed transmission system. The

seat

environmentally conscious and cost-

engine features a counter balancer to

providing unmatched comfort for

to

suit

individual

handling on UK roads.

in

the

commuter

segment,

Automotive

riders. The bike also features a

including the CNG Valve impact test

motorcycles. This translates to a

premium reverse LCD console with

and Frontal pendulum test. Sarang

staggering GBP 850 in savings over 5

Bluetooth connectivity, making it a

Kanade, President

years!

technologically advanced ride.

Business, Bajaj Auto, highlights the

–

Motorcycle

bike’s low operating cost, promising

The Freedom 125 boasts a unique

Safety is paramount, with the bike

over 50% savings in daily rides

switch-on-the-go system, allowing

undergoing 11 rigorous safety tests,

compared to conventional petrol

riders to seamlessly switch between

CNG and petrol fuel. With a claimed

26%, NMHC by 85%, and NOX by

125 is poised to revolutionize the

top speed of 56 mph in CNG and

43% compared to conventional petrol

UK motorcycle market. Get ready to

58 mph in petrol, this bike offers a

bikes.

experience the future of two-wheeler

combined range of approximately

technology with Bajaj Freedom 125 –

205 miles. Bajaj Freedom is not only

With its impressive fuel efficiency,

eco-friendly but also environmentally

advanced technology, and commitment

beneficial, reducing CO2 emissions by

to sustainability, the Bajaj Freedom

the ultimate ride for the modern era.

23

24

Technology

ExtendMax’s IOR & EOR Services – Solution for Vietnamese IT Market

Vietnam is becoming increasingly important

for

manufacturers, need

for

including

IT

equipment

with

a

growing

imports

and

exports,

replacement

equipment

for warranty programs. However, importing and exporting IT products involve complex legal regulations regarding civil cryptography licenses, cybersecurity,

and

compliance

certification. With over six years of experience in providing Importer of Record (IOR) and Exporter of Record (EOR) services, ExtendMax

CEO Tran Thanh Phương - A leading expert in Compliance and Import Regulations

can help customers easily access the Vietnamese market without facing the aforementioned challenges.

Technology

Why do you need IOR & EOR services?

helps customers overcome all these

Step

difficulties, avoid risks, and ensure that

paperwork, ExtendMax confirms for

The import process, especially for

their goods are handled professionally

the customer to send the goods to

IT equipment, can be very complex

and legally.

Vietnam. They handle the customs

customs procedures, and compliance

Professional IOR & EOR services handling process

requirements. A small mistake can lead

ExtendMax’s import service process

to delays, fines, or even confiscation

is

of goods. Therefore, in some cases,

methodically.

Vietnam’s

legal

regulations,

After

completing

the

procedures to ensure the goods clear

and requires extensive knowledge of

4:

designed

professionally

and

customs smoothly.

Trusted partner leading IT brands

of

world’s

the end users do not want to be the

ExtendMax is not only renowned in

importer due to these risks.

compliance certification and energy Step 1: ExtendMax provides detailed

labeling consulting but also a trusted

Some IT equipment manufacturers

consultation on legal regulations and

partner of many major brands in

need to stock spare parts in Vietnam

specific requirements for each type of

importer of record and exporter of

for warranty services but do not have

product. They outline the necessary

record services. Leading global IT

a legal entity in Vietnam to act as the

steps for importing products into

equipment manufacturers such as

importer.

Vietnam.

Cisco, HPE, PaloAlto, Infinera, and

In Vietnam, to import IT equipment,

Step

proactively

Spectra trust and use ExtendMax’s

the importer needs relevant licenses,

applies for the necessary licenses

services, affirming the company’s

including civil cryptography licenses,

or uses existing resources to ensure

position and reputation in the market.

cybersecurity licenses, and compliance

that the import complies with local

certificates. The procedure to obtain

regulations

these licenses is very complex and

without issues.

2:

ExtendMax

and

clears

customs

With a vision to become a leading company in APAC in

importer of

time-consuming, and some end users

record, exporter of record services

do not even meet the requirements to

and

market

access

consulting,

Step 3: ExtendMax assists customers

ExtendMax continuously strives to

in

documents,

improve service quality and deliver the

of

including contracts, invoices, packing

best value to customers. The company

record

lists, and other relevant documents,

is committed to legal compliance,

services supplier with many years

optimally to ensure smooth customs

customer

of experience, such as ExtendMax,

clearance and avoid all risks.

solutions, and transparent consulting.

be licensed.

Hiring

professional

record

and

exporter

importer of

preparing

import

commitment,

innovative

25

26

Technology

Technology

Multiple Recognition Awards for Excellence ExtendMax has received numerous prestigious awards from reputable international organizations in the field of import-export consulting, particularly in consignment importexport. Notable among these are the SME100 Asia Award, recognizing ExtendMax’s

growth,

innovation,

and leadership in the SME sector.

The company has also been honored with the “Global Brands Award” and “World Business Outlook Award” for comprehensive contributions in regulatory compliance and market access consulting.

ExtendMax was also acknowledged by BRM magazine, receiving the Brands Review Magazine Award with title of “Best Market Access Consulting Firm Vietnam 2024”.

These accolades affirm ExtendMax’s commitment to providing high-quality, innovative services, enhancing clients’ competitive edge.

27

28

BRANDS

Best Footwear Brands to Revamp Your Shoe Collection The first impression is the best

these branded models, you can use

impression – so, says the proverb.

them at any time of the year. If you are

Today, you are judged by your

a lover of footwear brands, you will

appearance and wearables, which

find reputed names in the blog. You

include

can start reading and scrolling at a fast

even

shoes.

Shoes,

for

tiny tots and students are the best

pace to finish the blog in one go.

wearables when they play for fun and

entertainment.

For

working

The footwear industry in the UK is

professionals and millionaires, shoes

slated to reach more than USD 16

along with their business suite are the

billion in 2024. Every year, experts

best way to express their prestige and

opine that it will grow annually by

class. Are you a social media influencer,

more than 4% CAGR between the

movie celebrity or a level 1 executive,

years of 2024 and 2028. There are

and have to attend a business party or

various types of materials used in the

a grand celebration event filled with

footwear industry (rubber, plastic,

personalities? Are you searching for

wool), but the leather footwear variety

the best luxury footwear collection to

is slated to reach the highest point,

attend the event? We have brought

that is more than USD 6 billion in 2024.

out the best footwear brands to revamp your Shoe Collection.

As per the fashion experts, within a span of five years, the industry is set

The Representational image

names

are

the

ones

that

to manufacture more than 338 million

professionals wanting to make a mark

pairs of shoes. Many buyers are opting

in any event will love – kindly note,

for eco-friendly and sustainable shoes.

BRANDS

The reputed footwear brands to revamp your shoe collection are –

the company expanded into the US

statement, can purchase various types

(1998).

of shoes – sleek stilettos to sneakers.

Every model is designed with fine

3. Emporio Armani:

1.Jimmy Choo:

materials, and intricate details that

Mention

It was in the middle years of the

makes it one of the most preferred

reminded of the excellent business

1990s (1996), that a new brand

brands for influencers, celebs and

suites. However, though the globe got

emerged and very soon entrenched

fashion icons.

to know about the Armani brand as

Armani,

and

you

are

early in the 1970s, it soon became very

its presence in the fashion industry. A fashion designer from Malaysia, and

2. Dolce & Gabbana:

popular with the younger generation.

an accessories’ editor from British

This brand became popular with

The founder, Giorgio Armani, focused

Vogue established the brand “Jimmy

celebrities before the Jimmy Choo

on designing his collection not only in

Choo.” The names are Jimmy Choo

label. Founded in 1985 by Domenico

clothes but also in footwear. The brand

and Tamara Mellon, and the place was

Dolce & Stefano Gabbana (famous

gained many millions of loyalists in

“London.” These shoes are known

Italian designers), their products are

quick succession because its models

for their elegance, sophistication and

in high demand all over the globe even

had clean lines, excellently tailored

glamour. Sandra Choi, niece of Jimmy

today. You can identify the brand by

products blended with recent fashion

Choo, when appointed as Creative

the initials “D&G.”

trends.

Representational image

Representational image

Representational image

Director, embarked on a significant

The shoes are made of luxurious

4. Prada:

expansion when it came to products

materials, ranging from satin, suede,

Prada is one of the oldest brands in

and categories. The first store was

leather of the finest quality and more.

the fashion industry. Mario Prada

opened in London (1996), and then

Those wishing to make a fashion

established the company in 1913.

29

30

BRANDS The brand is known for its trending

the middle class, as they can buy their

values that define this brand are the

fashion statements as well as making

models starting from $150.

entrepreneurial spirit, youth spirit and

use of innovative materials. The Prada

the spirit of mutual trust.

Group also owns reputed brands such

Their first models were designed

as Car Shoe, Miu Miu and Marchesi

for surfing enthusiasts and then the

1924. It has more than 25 factories

products were embraced for luxury,

7. Calvin Klein:

to manufacture the materials and a

warmth and comfort. It was in 1995,

The brand was first launched in 1968,

regular set of stores through which it

that the founder collaborated with

by Calvin Richard Klein. His models

sells the products.

the reputed Decker Brands, and from

became popular because of his

there onwards, there was no looking

different product lines, and they had

back.

a separate segment for men as well

5. UGG: It is very rare in the business world,

as women that represented simplicity

that a surfer designs a product that

6. Hugo Boss:

with modern designs and style. In

becomes world-famous. Brian Smith,

Founded in Germany in 1924, the

2003, the brand was acquired by PVH

a well-known surfer on his trip to

products of Hugo Boss became

(Philips-Van

America found that surfers do not

famous because of three reasons –

and it has continued to see long-term

wear shoes like Australia when surfing

quality materials (suede, leather and

growth.

in the ocean. He founded the brand

durable textiles), trending designs and

UGG, which has been celebrated by

excellent craftsmanship. The artisans’

The products are designed as per

loyalist customers for the comfortable

high attention to detail captured the

the season and trends, and the brand

design and warmth. Compared to the

minds of the fashionistas because of

is giving tough competition to its

other shoe brands in this blog, the

the long-lasting nature of the models.

counterparts due to its popular

price is considered affordable for even

The prices can start from $500. The

marketing campaigns.

Representational image

Heusen

Corporation),

BRANDS

Conclusion When it comes to footwear, especially shoes, you cannot consider them as an addition to your business or designer suite. They have to personify the right impression of comfort and style. The global footwear industry has seen numerous new brands in the past two decades that have offered the best designs and affordable prices to the global customers based on trending designs and making use of quality materials. From Italy to US, our team took the responsibility to unravelling a few of the shoe brands that have made a place for themselves in the fashion world of quality and style.

Representational image

31

32

Technology

Smart Gadgets that Help to Keep You in Good Health

Representational image Today, health has become one of the prime factors for staying happy. If you can remain in the best of health, it is easy to achieve your goals. If you fall sick often, a major portion of your energy will get concentrated on nursing your physical and mental body to good health. However, these days, it has become easy to stay fit and healthy because of the availability of many smart gadgets ranging from home equipment to wearable devices.

This blog will give valuable information about the smart gadgets that help to keep you in good health.

Technology SmartWatches: Easy Gadgets to

Fitness Trackers

keep you in Good Health

They contain apps similar to your

There was a time when a watch was

smartwatch. You can make use of

worn only for checking the time. Today,

these gadgets even if you are not a

a smartwatch will have several features

marathoner or a powerlifter. Other

and apps. You can use the applications

than being a health watch gadget,

for keeping a tab on your heart rate,

you can make use of Google Maps,

the number of steps you took from

transaction with Google Wallet and

one place to another and the best part

make use of song apps.

is, some apps in the smartwatch can also be used to determine your sleep

Smart Weight Scales

analysis.

There was a time when these scales used to give information only related

Representational image

Challenges in Finding a Smart Gadget for your health

Bracelet

to your weight. Now, with a smart

There was a time when a copper

weight scale, you can get information

bracelet was worn on the wrists for

on other metrics such as muscle mass,

good health. Kings and rich merchants

BMI, water/fat percentage, bone

in ancient times wore bracelets

mass, visceral fat and basal metabolic

embedded with gems and crystals to

rate. These scales can be connected

attract good luck and health. Today,

directly to certain third-party apps

the neuro bracelet worn on your wrist

on your smartphone. This way, it is

can assist you to keep a check on your

possible to get accurate information of

stress/anxiety levels as it can put a

your family members’ health, including

stop to imbalances in the nervous

babies.

system. Also, these bracelets help promote good sleep.

Smart Water Bottles

There are millions of technology

As per experts, a person above 40

gadgets, some even from brands, that

years of age needs to drink 8 liters

promise the moon when it comes to

of water to stay in the best of health.

features. Also, there are a few good

Also, during summer, it is necessary

gadgets that are on the online market

to stay hydrated to prevent headaches

but not regulated by any competent

and sun strokes. A smart water bottle,

authority. The prices may be low, but

expensive when compared to a normal

you need to remember the reason

water bottle, has many benefits such

for purchasing the same. Let us say,

as –

+91 9986852470

you purchase a smart gadget for a small price, but there is no warranty.

There is an in-built feature that gives

Unfortunately, it gets repaired in a few

you notifications to drink water at

weeks, then the money you spent will

regular intervals.,

be a waste. You may have to opt for another smart gadget.

•

Kindly note, we are not mentioning any

intake of water.

brand in the blog; this blog is written only for informational purposes.

You can also track your daily

• Representational image

Some Smart bottles have selfcleaning ultra-violet technology

33

Technology

34

to eliminate more than 99 percent of the disease-causing organisms.

•

The gadget can also act as a thermos flask. You can use the same for taking hot tea during winter or for eating a cold lemonade in the summer.

Usually, the main problem with these technological gadgets is the batteries.

However, with smart water bottles, the battery has been designed to last more than five days.

Digital Nutrition Trackers If you have a busy working schedule, it is a challenge to take note of the calorie intake, and select the best nutritional foods that can keep you in the best of health. It is well-known that an unhealthy diet, improper sleep and irregular eating schedules are the main reasons for chronic diseases such as cancer, stroke, heart attacks, arthritis, and diabetes. With the help of digital apps, it has become possible to keep track of the diet you have every day. If needed, you can also inquire with the experts via the app to make a list of healthy recipes and dishes as per your body condition.

Virtual Personal Trainers Tired of going to gym? Or are you finding the gym entirely crowded?

Then you can opt for training sessions at your home. However, if you are into weight training, you should invest in a home gym. But for a yoga class, you just need a mat and good space.

Long-distance training with expert trainers via online tools such as Skype, Zoom and Microsoft Teams can help you keep illnesses and diseases at bay.

Representational image

Technology

Smart Pillows Quality

sleep

is

essential

for

rejuvenating a human after a day’s work. If your pillow is too hard or too soft, and does not give proper support to your neck muscles during sleep, there are chances you will wake up with a sprained neck. However, smart pillows are made with smartgrid technology and have air channels for smooth air flow. It can easily adapt to your sleep patterns.

The smart pillows have been carefully designed to give a relaxing, soft and comforting feeling to your neck.

Conclusion Technology has given rise to many new innovations, designs and new equipment that can help us keep our health intact. By making use of the above-mentioned smart gadgets, the current generation can hope to live a healthy lifestyle.

35

36

Brands

Top Chocolate Brands in the Confectionery Industry

Rich or poor, a human will have tasted a chocolate bar at least once in his or her lifetime. Known as one of the preferred sweet treats on the globe, the chocolate confectionery market is estimated to be more than 175 billion USD in 2024. There are many brands and reputed names, but the demand for

excellent

taste,

high-quality

products and attractive packaging has always driven the market. The older brands which were established three centuries ago have gained a prominent foothold in the market. But new chocolate makers are also carving their name in the industry amidst the stiff competition. In this blog, we focus on the top chocolate brands in the Representational image

confectionery industry.

Brands

Representational image

Changing Preferences

the new chocolate manufacturing

New

The customer audience in any industry

companies also keep a strict vigil on

manufacturing company strives to

always wants a change every decade,

manufacturing high-quality products.

protect and retain its identity based

or

old,

every

chocolate

and it is the same in the confectionery

on various factors such as quality,

industry. You will be surprised to know

emotional

that there are many customers today

design, creating exquisite flavours,

who look for chocolate products free

corporate social responsibility and

from ingredients such as palm oil and

more. They go all out to create a

gluten. Then there are certain people

persona in the minds of their target

who crave only chocolates made from

audience which conveys their vision,

vegan and organic materials.

mission and core values.

There exists severe competition in

Why are Chocolates popular?

this industry. International brands

The sweet market, on a global scale,

have to bear the cost of excellent

is facing a massive change because of

packaging,

high-quality

the customer preferences. There are

cocoa and expensive ingredients to

consumers who source specifically for

give a rich flavour. The new entrants

products that do not have ingredients

are giving tough competition by citing

such as palm oil and gluten. Then,

low price tags for their products.

there are consumers who look only for

However, it has to be ascertained that

vegan and organic products.

sourcing

connections,

packaging

37

38

Brands Also, the preference for chocolates is

Famous Names of Top Chocolate

•

different; for children and tiny tots, it

Brands

You can also find different flavors

gives a refreshing feeling to their taste

industry

in

the

confectionery

Vegetarian chocolate

ranging from

buds; for some sports professionals, it

•

Mint chocolate

is a way to rejuvenate the glucose lost

1 Lindt & Sprüngli

•

Orange chocolate

in sweat; however, for confectioners,

Lindt & Sprüngli was established

•

White chocolate

chocolate making is an art. They

by David Sprüngli-Schwarz and his

•

Caramel chocolate

carefully mix several ingredients of

son, Rudolf

•

Nutty chocolate.

the right type and quantity to prepare

1845 (Switzerland). The most famous

a chocolate brand to enthral the fans.

products from its stable include

Sprüngli-Ammann

in

the chocolate-covered nuts, fruits, chocolate truffles and bars. The other brand names in Lindt’s stable are Ghirardelli, Russell Stover, Caffarel, Hofbauer and Küfferle.

Few Popular Products: •

Lindt Lindor Milk Chocolate Truffles Box

•

Lindt

Excellence

Dark

70%

Cocoa Chocolate

Representational image

2. Cadbury

3. Nestle

The name of Cadbury is synonymous

Once again from Switzerland, this

with sweet chocolate products all

company, known for its various

over the globe. The products come

health drinks and food products, was

in various forms, such as chocolate

established by Henri Nestle in 1866.

covered pretzels, chocolate-covered

Similar to its business counterparts,

nuts and bars. The company was

the products that have established

established by John Cadbury in the

Nestle as a household name are

year 1824 in Britain. Its history dates

the chocolate-covered pretzels and

back 200 years and some of the

chocolate bars. However, the most

famous Cadbury products today are

popular name that comes to mind is the

•

Cadbury Bournville

chocolate-covered wafer bar known

•

Cadbury Fingers

as KitKat. Another name that made

•

Cadbury Milk Tray

a great impact in the confectionary

•

Cadbury Crunchie Dairy Milk

industry is the Nestle Milk Chocolate

•

Cadbury Dairy Milk Chocolate

bar.

Bar

Representational image

Based on the requirements, the

The other famous names in Nestle

products have been classified into

brand are

various categories such as

•

Nestle Baci Perugina

•

Vegan chocolate

•

Aero

•

Chocolates with reduced sugar

•

Quality Street (Box)

Brands

39

Representational image

4. Ferrero

The most popular products of Mars

7. Godiva

This world-famous company was

company are the

Joseph

established by Pietro Ferrero in Italy

•

Mars Bar

company in 1926 (Belgium). Godiva is

(1946). Since its establishment, the

•

Skittles

known for its extensive range of luxury

company has always focused on

•

M&M’S

products that includes chocolate bars,

sourcing high-quality ingredients to

•

SNICKERS

chocolate truffles, chocolate-covered

manufacture its popular products.

•

ORBIT

nuts and fruits.

They

long-term

•

EXTRA

relationships with suppliers of raw

•

KIND

The most popular names are

materials such as eggs, milk, cocoa,

•

3 Musketeers

•

Godiva Gold Collection Box

•

Godiva Ballotin Chocolate Gift

have

retained

palm oil, hazelnuts and sugar. Through perseverance, they have succeeded in

These products are preferred in more

building supply chains to build self-

than 180 countries.

sufficient communities.

Draps

established

this

Baskets •

Godiva Chocolate Truffles

•

Napolitains

6. Guylian One of the most popular chocolate

Guy Foubert established this company

Conclusion

products from the Ferrero stable

in 1967 (Belgium). When he got

So there ends the first list of top

was the Ferrero Rocher, Nutella and

married to his love, Liliane, the couple

chocolate brands on the globe. If you

Kinder. The other popular products

set to designing a new chocolate by

have been searching frantically online

that Ferrero has in its kitty are the

combining their names – Guy-Lian.

to know about the chocolate industry,

Mon Chéri and Tic Tac.

do not forget to read the next editions of Brands Review Magazine. We will

5. Mars

Some of the company’s products

cover every top chocolate brand in the

Franklin Clarence Mars established

that have gained popularity are –

confectionery industry.

this company in 1911 (America). Mars

•

Guylian Sea Shells

has

•

Guylian

launched

many

high-quality

Artisanal

Belgian

Chocolate

products in this past century. This food company is known for its large

•

Guylian Seahorse

number of chocolate products, which

•

Guylian La Trufflina truffles

includes chocolate-covered pretzels.

•

Belgian Master’s Selection

40

Fashion

How have Women’s Handbags changed over the years?

We warmly welcome you to our blog that provides in-depth knowledge of how women’s handbags have changed over the years. Our team has reviewed the history files and the designer bags to provide you with worthwhile content.

Handbags have always been around from the ancient ages, in different types of shapes/ sizes and materials used. A sneak peek at the handbag, and you can easily guess that they stand as the or the evolution of human civilization. They have remained an integral part of the wardrobe for the last 1000 years.

As per archaeological surveys, the oldest handbag is dated to 5000 BC in Europe. Archaeologists found a leather pouch that contained an axe, weapons, fur and other garments.

How Handbags became Popular?

After a certain period of time, the colour and material used for the preparation of handbags differed as per social status. The kings and rich

business

community

carried

silk pouches laden with gemstones.

They carried gold and silver coins in pouches slung near their waists. If needed, they used these pouches to give coins to the needy. The farmers, on the other hand, used a large pouch Representational image

or handbag to carry seed grains to sow

Fashion

41

in the fields. They even carried money

had a revival and paved the way for

from a raw handbag made of animal

and small equipment in the same bag.

new designs and new brands. After

skin to a sleek, elegant attractively

World War II the fever really caught

designed product has come through

However, it was only when women

on, with reputed designers such as

various stages of development.

took a genuine interest in handbags

Guccio Gucci, Louis Vuitton making a

did, they really become an art piece.

mark in the fashion industry with their

Men and women in the Medieval-

designs.

ages used the girdle pouch to carry

On the present day, the handbag industry’s

revenue

for

2024

is

Famous Handbag Brands

estimated to reach more than USD

•

Louis Vuitton Handbags

68 billion. The market is expected to

It was in the years 1790 to 1830 that

•

Angela Roi

grow at a CAGR rate of more than 3

the handbags underwent a complete

•

Gucci Handbags

percent from 2024 to 2028. Among

upheaval. Tailors of those ages put in

•

Hermès Handbags

the countries, the US is expected

their best embroidery skills as well,

•

Chanel

to dominate the global market by

making use of cloth pieces to make the

•

Jacquemus

generating the highest revenue of

cloth bag attractive. These bags were

•

Givenchy

more than 13 million USD in 2024.

used for carrying toiletries, keys and

•

Fendi

small documents.

•

Bottega Veneta

•

Céline

In the handbag industry, style and

The first luxury women’s handbag

•

Goyard

fashion statements always change

is rumoured, to have been designed

•

Yves Saint Laurent

according to consumer preferences.

by H. J. Cave & Sons company for

•

Stella McCartney

These days, it has become a fad to

entrepreneur Samuel Parkinson. He

•

Bulgari

design handbags by making use of

found that his wife’s clothes pouch

•

Giorgio Armani

eco-friendly materials.

was too small for journeys. So, he

•

Polene

ordered the H.J. Cave company to

•

Prada

design personalised bags for his wife.

•

Burberry

This blog contained a few points on

•

Von Holzhausen

the way handbags have evolved over

Handbags in the 20th Century

•

Alexander McQueen

time. Today, the design of handbags

As per language experts, it was not

•

Versace

has changed from mere storage bags

important items for long distances.

until the 20th Century, that the term

to making a fashion statement. There

‘handbag’ became famous. After World

Conclusion

is no doubt that the handbags of today

War I, women got equal rights to vote

Handbags have been the greatest daily

will continue to be an integral part of

and participate in the workforce in

life accessories since the ancient ages

fashion in the future.

large numbers. The fashion industry

for men and women. Yes, the process

Representational image

42

Technology

Aqara announces Global Availability of Smart Lock U200

Aqara, a global leader and pioneer

entry options, including Apple home

can be entered on the included,

in IoT, announced the official launch

keys, which allow iOS users to unlock

pre-paired

of the highly anticipated Smart Lock

effortlessly by tapping a compatible

Moreover, Aqara Home users can

U200. Designed as a retrofit, keyless

iPhone or Apple Watch. The U200

manage guess access easily with

solution for home access management,

distinguishes itself as one of the first

not only periodic passwords but

the U200 lock offers unparalleled

Matter-over-Thread locks to support

also one-time passwords that

convenience,

security

home key unlocking and is also one of

can be remotely created, shared,

features, and seamless interoperability

the first retrofit smart locks to feature

and used even when the lock is

across smart home ecosystems and

Apple home key.

disconnected from any platforms.

advanced

devices thanks to its native Matter

•

wireless

keypad.

Mobileapps and voice assistants:

Other unlocking methods of the Smart Lock U200 include:

Remote

•

Fingerprint recognition: Fast and

Google Home/Google Assistant,

a modern keyless lifestyle to a broad

secure access with the high-

SmartThings, Home Assistant, and

array of homeowners and renters,

precision fingerprint reader.

more.

compatibility.

The Aqara Smart Lock U200 brings

and provides multiple secure door

•

PINcodes: Personalized codes

control

via

Aqara

Home, Alexa, Apple Home/Siri,

•

Aqara NFC cards: Quick and easy

Technology

•

unlocking using Aqara’s NFCkey

for extended use. The lock runs on

fobs.

rechargeable Li-Ion batteries and

Traditional keys: emergencyaccess

boasts a battery life of up to 6 months

with the original keys.

between each charge. Additionally,

The U200 lock stands out with its

the

IPX5-rated

wireless

keypad

hassle-free retrofit design, allowing

is operable with AAA batteries or

homeowners and renters to upgrade

existing doorbell wiring, which allows

their existing locks – such as Euro

for uninterrupted usage.

mortise locks and US deadbolt locks

The Smart Lock U200 is now

– without the need to change keys or

available at Aqara’s Amazon brand

modify the door structure. This lock

stores throughout North America

provides an instant smart update to

(US, Canada) and Europe (France,

most homes and is suitable for DIY

Germany, Italy, Netherlands, Poland,

installation, as attaching the U200 over

Spain, UK), as well as through select

the existing lock is simple and requires

Aqara retailers worldwide.

no tool apart from a screwdriver.

The U200 lock is compatible with Security is a top priority with the Smart

Euro mortise locks with Emergency

Lock U200. It features advanced

Function,

encryption to protect against hacking,

cylinders

including

a tamper alarm on the wireless

cylinders,

select

keypad, and an auto-lock function

cylinders and UK oval cylinders. An

that secures the door automatically

Emergency

after a set period. Additionally, the

cylinder to be unlocked from the

U200 provides real-time notifications

outside using a key, even if another

to keep users informed about their

key is already inserted on the

home’s security status.

inside. Adjustable cylinders are sold

and

supports

various

EU

profile

Scandi

profile

Function

enables

the

separately by Aqara. The U200 is The U200 retains many popular

also compatible with single-cylinder

features of the previous Aqara locks,

deadbolt locks.

such as local and encrypted storage of sensitive data like fingerprints and passwords, anti-peep PIN code protection, Do-Not-Disturb mode, Passage mode, and Night Latch mode. Furthermore, it adds thoughtful features like quiet unlock mode to minimize the noise level, pull spring feature for handle-less or inwardopening doors, as well as turn-to-lock and turn-to-unlock functions.

Built upon the energy-efficient Thread protocol, the U200 lock is designed

Representational image

43

44

Education

CK-12 launches Flexi AI Tutor on WhatsApp in India

Representational image

Education CK-12 Foundation, one of the leading

With

and

learning capabilities enable it to

non-profit

platforms,

adaptive quizzing, Flexi is the next big

continuously improve its responses

is proud to announce its inaugural

equalizer of India. This friendly and

over time. By analyzing student

launch of Flexi AI Tutor, its innovative

reliable AI companion designed to

interactions and feedback, Flexi Ai

AI tutoring assistant, on WhatsApp all

seamlessly integrate into WhatsApp,

Tutor adapts its knowledge base to

throughout India. Available in 300+

offering a range of functionalities

deliver more precise and tailored

languages and dialects to answer

to enhance the learning experience.

assistance, ensuring a personalized

every student’s questions, Flexi aims

Powered

natural

learning experience for every student.

to revolutionize the way students

language processing algorithms, Flexi

Through Flexi AI Tutor, CK-12 aims

learn through a combination of CK-12

can comprehend student messages

to make education more accessible

expert curriculum and ChatGPT4.

and respond accordingly. Whether

and convenient for students in India.

it’s solving math problems, explaining

To experience the power of Flexi’s

“My parents always made sure,

concepts, or providing study tips,

personalized AI tutoring, students can

regardless of our financial situation,

Flexi strives to provide accurate and

add Flexi to their WhatsApp contacts

that me, my sister, and my brother

relevant assistance tailored to each

using the following number: WA# +91

received the best education,” says

student’s needs.

72042 28312. Flexi is also available on

educational

customized

by

learning

advanced

Neeru Khosla, Executive Director and

mobile, computer, and tablets.

Founder of CK-12. “Even when we

With

over

could only afford to eat dahl and rice

WhatsApp

at the end of the month, our education

messaging app in India, making it the

always took priority. I created CK-12

ideal platform for Flexi to reach and

and Flexi so money would never, ever

assist students across the country.

be a barrier to a quality education to

From every corner of India, students

any child in the world.”

can access this tutor. Its machine

is

400

million

users,

the

most

popular

45

46

Electronics

Philips Speech and Sembly AI collaborate to introduce New Cutting-edge Audio Recorders with an AI Meeting Solution

Philips VoiceTracer Audio Recorders (Photo: Business Wire) Dr. Thomas Brauner, CEO of Speech

Solutions, a globally leading innovator

Excellent audio recording paired with AI technology

in voice technology, has announced

“We are delighted to announce that

solutions enable busy professionals to

that they are taking their cooperation

our partnership with Sembly AI opens

save time and conduct meetings more

with Sembly AI further by extending

up new market opportunities by

efficiently than ever,” he adds.

their audio recorder range with

combining the best of both worlds.

another three new products. Each

By providing top-of-the-line audio

The new Philips VoiceTracer Audio

new recorder is designed to cover

recorders paired with an AI meeting

Recorder DVT4115 and DVT6115,

different consumer needs and is

assistant, we can offer automatic

designed for students, boast 3MICs

equipped with Sembly vouchers for

transcriptions, summaries, and action

for long-distance recording, ideal for

users to experience Sembly’s new AI

lists for every recording, whether it’s a

capturing lectures and interviews.

capabilities with a free trial version.

lecture or a meeting,” explains

Sembly can then transcribe and

Philips Speech by Speech Processing

Processing Solutions. “Our innovative

Electronics summarize these recordings. The new

wide range of features, including

meeting minutes and we are fully

Philips VoiceTracer DVT8115,

automatic transcription with speaker

committed to offer new AI services

equipped with a 360° microphone, is

separation, meeting notes, summaries,

in the coming weeks and months,”

perfect for recording meeting minutes,

and action points. One of the newest

explains Gil Makleff, CEO and Co-

with Sembly’s easy share function

innovations is that Sembly AI can now

founder of Sembly AI. “We are proud

to promptly distribute minutes and

also offer professional AI insights into

to collaborate with Philips to enhance

action steps to team members. These

meetings and conversations, enabling

the customer experience, empowering

devices are part of a broader Philips

efficient collaboration and streamlined

users to unlock the full potential of

product range, designed to meet

decision-making.

their audio recordings and maximize

diverse recording needs.

productivity,” he adds.

“Our latest AI technology seamlessly

Sembly AI offers more than just meeting minutes

integrates

products,

These new devices join Philips’

adding value whether customers are

existing portfolio of audio recorders

The Sembly AI tech startup, founded

in the office or on the go. Sembly

and

in 2019, has expanded to offer a

AI now offers much more than just

compatible with Sembly AI’s software.

Representational image

with

Philips

conference

microphones,

all

47

48

Wealth

TBAuctions, one of Europe’s leading multi-brand online B2B marketplaces for used industrial goods, acquires Surplex. The transaction closed on 7th August 2024. This strategic move accelerates TBAuctions’ growth into new countries including Spain, Poland, Portugal, Romania, Czech Republic, Hungary, and Serbia. It also bolsters TBAuctions’ presence in Germany, France, and Italy, adding deep industry vertical expertise in metal and woodworking. The combination with Surplex enables TBAuctions to achieve new milestones. The combined brands of TBAuctions reach nearly 200 million annual site visits, source sellers from 20+ countries across Europe, sell over 1.6 million assets receiving bids from 750K bidders in 175 countries, generating hammersales of over €1.6 billion, and employing nearly 1,200 team members.

The European market for used business equipment sales exceeds €250 billion per year, and digital auctioning is fast-growing channel

TBAuctions and Surplex join forces to expand across Europe

for trading these assets.

Driven by tech advancements, digital adoption, and sustainability shifts. With a proprietary intelligent auctioning platform, TBAuctions makes auctioning more transparent and efficient through a connected bidder base, automation, AI, and scale. Every year, manufacturing of new vehicles, farm and construction equipment generates over a billion tons of CO2e. By extending the life of existing equipment, and buying secondhand machinery, companies can reduce their carbon footprint, and global emissions.

Founded in 1999 in Düsseldorf, Germany, Surplex has built a strong reputation across Continental Europe, specializing in installed industrial machinery for metal and woodworking for international commercial buyers. This complements well with TBAuctions position in the Nordics and Benelux focused more on mobile equipment.

Ulrich Stalter, Managing Owner of Surplex, Tom Christenson, CEO of TBAuctions and Michael Werker, Managing Owner of Surplex. Image taken from TBAuctions website

Wealth

Tom Christenson, CEO of TBAuctions, shared: “Surplex has a great team of people, excellent customers, and a strong brand across Europe. Together with TBAuctions’ best-in-class tech platform and leading brands, we see great opportunities through our complementary services, values, and people to drive exponential growth.

This marks a major milestone for us to serve customers in all countries of Europe on our journey to revolutionize digital auctioning and promote sustainable trade.”

Michael Werker, Managing Owner of Surplex, said: “It makes a lot of sense for Surplex to come together with TBAuctions. We share similar values, commitment to excellent customer service, and a passion to drive the circular economy.”

Uli Stalter, Managing Owner of Surplex, summarizes saying: “The combination of skills and geographic footprint between Surplex and the family of TBAuctions brands creates a comprehensive digital auction experience across Europe.”

Representational image

49

50

Artificial Intelligence

Unveiling mimik ai: Connecting the Dots for Hybrid Edge AI mimik, a pioneer in Hybrid Edge Cloud

mimik ai introduces a cloud-native

are breaking down the siloed apps

Computing, is thrilled to announce the

operating

featuring

into collaborative solutions. mimik ai

launch of mimik ai, a groundbreaking

a generative AI runtime and a

offers unparalleled flexibility, enabling

universal

comprehensive suite of on-device

businesses to grow profitably while

that accelerates the integration of

microservices. This

transformative

maintaining full control over their data

intelligent

solutions

solution redefines how AI is utilized

and operations. This launch represents

by bringing advanced capabilities

by OEMs, AI model providers, and

a significant shift in accelerating the

directly to endpoint devices and

developers across all applications and

industry, paving the way for OEMs,

computing nodes. mimik ai allows AI

market segments.

AI model providers, and developers to

operating agents

environment into

environment

agents to run on any computing node,

lead in deployment of next-generation

enabling them to discover, interact,

intelligent solutions.”

and collaborate seamlessly—offline-

“Our goal with mimik ai is to empower

first, with support for multi-cloud and

enterprises and developers to achieve

multi-LLM environments. With mimik

their

ai, the future of intelligent solutions,

objectives securely, efficiently, and

AI agents and workflows is not just on

rapidly,” said Fay Arjomandi, Founder

cloud

the horizon—it’s already here.

and CEO of mimik. “AI and Automation

energy efficiency, and enhance

business

and

Key Features of mimik ai:

development •

Offline-First: Reduce costs and dependency,

improve

Artificial Intelligence

•

sustainability by accessing the

enabling

cloud only when necessary.

between different AI models.

computing nodes.”

Zero-Config

mimik ai delivers a versatile and

Enhanced Security/Data Privacy: On-device

•

Service

Mesh:

the full potential of AI directly at the

processing

Facilitates ad hoc node discovery,

powerful

secure

transactions

eliminates IT configuration costs,

growing demand for hybrid edge AI

directly from the endpoint device.

and

capabilities across all industries and

On-Device

approach for rapid deployment.

standard,

•

interaction

data

ensures •

•

seamless

API: easy

to

Industry-

offers

a

plug-and-play

interface,

solution

to

meet

the

application, such as enterprise, IoT, Smart City, Software Defined Vehicle

with the fastest integration and

“We are thrilled to introduce mimik

Automotive,

interoperability.

ai to the market,” added Sam Miri,

operation, healthcare and any generic

Multi-AI

CRO at mimik. “Our team has worked

native app development. It enhances

Support: Agnostic, flexible, and

tirelessly to develop a product that

real-time decision-making, on-device

expandable

not only meets the current needs of

processing, and data privacy while

industry needs.

our customers, but also anticipates the

enabling seamless collaboration and

AI-to-AI

Communication:

future demands of the rapidly evolving

efficiency across all applications —

Increases response quality and

AI landscape. With mimik ai, we are

unleashing a seamless hybrid edge

value

empowering businesses to harness

intelligence.

Multi-Cloud

with

and to

meet

multi-AI

various

support,

Offshore

and

fleet

51

52

BRANDS

Get to know the Top Five Luxury Handbags in the Fashion Industry Representational image

BRANDS

In this blog, our team will give you

3. Gucci

valuable information about the top

Guccio Gucci founded this brand in

five luxury handbags on the globe.

1921 (Florence, Italy). The designer

Various brands design handbags to

team mixes the finest Italian excellence

match the traditional look of their

of art with modern designs. The bold

country. Some make it look attractive

approach to designs and a keen eye

through creative designs and more.

for detail have helped them gather a

Some handbags give a personalised

large clientele. Their customers range

look as well as enhance the status of

from celebrities, fashion influencers,

the customer. So, we will start this

millennials and, Gen Z population.

exciting journey!!!! We hope if you

Their popular model collection bags

are searching for a branded handbag,

are the most sought-after in the

you will find the perfect one. This is

fashion industry.

the first blog regarding handbags. In the next edition, we will write about

Popular Models:

other top luxury handbags around the

•

Gucci Jackie Collection

globe.

•

Ophidia Handbag Collection

•

Gucci Blondie Handbag

1. LOUIS VUITTON SPEEDYLuxury Handbags

Representational image

Louis Vuitton started this brand in

View All Handbags •

Crossbody Bags

•

Mini Bags

1854 (France). In the fashion world,

2. DIOR

•

Shoulder Bags

Louis Vuitton has secured one of the

Christian Dior established this French

•

Tote Bags

top positions among handbags. The

Luxury brand in 1946. The products

•

Backpacks & Belt Bags

popular products range from travel

are popular due to their out-of-the-

•

Top Handle Bags

trunks, jewellery, watches, shoes,

box designs and excellent craft skills.

•

Clutches & Evening Bags

handbags and more. Their products

Fashion experts recommend the Dior

•

Precious Handbags

are manufactured from high-quality

handbag as a must-have accessory

materials and stand out for their

for women. Celebrities prefer to have

design. The management encourages

an impressive collection of DIOR

the designers to try new designs as

handbags in their wardrobe.

per customer preferences.

Famous Models: Popular Models:

•

The Lady Dior Bag

•

Graffiti LV Speedy

•

The Saddle Bag

•

Multicolore LV Speedy

•

The Book Tote

•

Louis Vuitton Noé

•

Lady D-Lite Bag

•

Louis Vuitton Alma BB

•

DiorDouble Bag

•

Louis Vuitton Sac Plat

•

Caro Bag

•

Louis Vuitton Neverfull MM

•

St Honoré Tote

•

Louis Vuitton Pochette Métis

•

Bobby Bag

•

Louis Vuitton Multi Pochette

•

30 Montaigne Bag

Accessoires

•

The Dior Vibe Bag

Representational image

53

BRANDS

54

4. Hermès This French brand made its grand introduction to the fashion world in 1837. The Kelly and Hermès Birkin handbags have entrenched their name in the pages of fashion history. Hermes Bags are a rare combination of •

Artistic Excellence

•

Human Values

•

Luxurious Materials

•

Endurance.

Famous Models •

Hermès In-The-Loop bag

•

Constance Hermès bag

•

Hermès Kelly bag

•

Della Cavalleria Hermès bag

•

Lindy Hermès bag

•

Evelyne Hermès bag

•

Garden Party Hermès bag

•

Lindy Hermès Bag

•

Bolide Hermès Bag

•

Jypsière Hermès Bag

•

Picotin Hermès Bag

•

Birkin Hermès bag

•

Roulis Hermès bag

•

24/24 Hermès bag

5.

Chanel

Gabrielle Chanel (Coco) established this brand in 1910 (France). It is easy to identify a Chanel handbag because of its quilted patterns and CC logo. Its timeless designs stand as a representation of feminine liberation and elegance.

Famous Models •

Chanel 2.55 Handbags

•

Chanel Classic

•

Chanel Boy

•

Chanel Grand Shopping Tote

Representational image

BRANDS

•

Chanel Gabrielle

•

Chanel Gabrielle Backpack

•

Chanel Wallet on Chain

•

Chanel 22 Bags

Conclusion We have covered only five of the luxury handbags in this blog. The branded handbags have become the best accessory for celebrities and fashionistas.

Every

brand

brings

its distinct identity to the table by defining its values. Their extensive market research helps them with garnering data that identifies customer preferences. The designer team then designs handbag models that meet the customer’s expectations. The new models from the mentioned brand get booked in large numbers before their launch.

55

56

Manufacturing

How has AI improved productivity in the manufacturing industry?

Representational image Do you know about the simple definition of the manufacturing industry? It is raw materials get converted to goods, products as per the demands of the audience. The process happens either by machinery or by animal or human labour. This industry is also involved with other types of work. The best examples are installation/ repair of equipment. On some occasions, the manufacturing industry takes up contract operations for other parties. Technologies change with time. AI has brought

drastic positive changes in every sector (including manufacturing and healthcare). This blog explains the way AI improved productivity in the manufacturing sector.

History of Manufacturing We will take a few minutes to go into the positive impact of AI in the manufacturing sector. Can we first turn the pages of history in manufacturing?

The reason, the facts will help you not only to understand, but gain positive insights into the role of AI in the sector.

The manufacturing industry used human/animal labour in the initial stages of civilization. With the Industrial Revolution, workers used steam/water power to complete tasks.

Ford introduced assembly lines for fast production of cars in the automotive industry.

The second breakthrough happened with the introduction of computers.

The productivity levels increased due to the introduction of software, the internet and IC chips. Today, robotics,

Manufacturing

Representational image cloud computing, IoT have helped to expand the manufacturing industry to new horizons.

Two ways AI is changing the manufacturing industry 1. Operational efficiency The first positive impact AI brings is that it has removed repetitive tasks.

AI, with its ability to take care of the machines, gets used to performing repetitive manual tasks. Human labourers and engineers can work on complex machines and tasks.

AI tools help reduce energy consumption by proper scheduling of operating equipment. AI can identify downtime, and if needed, can schedule repairs for weekends. Sensor Data helps the management identify the equipment that will go on the road to failure. So, if maintenance is given at the proper time, the machinery will work without a break.

2. Proper Quality Control and Supply Chain Management AI can detect defects in equipment with more accuracy than the human eye.The same applies to manufacturing products. AI ensures products get manufactured as per the standards of government agencies.

Experts use AI software to analyse

customer data and predict product demand. This ensures that products do not get manufactured more than the customer demand.

AI can also streamline logistics via tracking supplies. It can also provide accurate information about bottlenecks. This data provides the management with more visibility and transparency. AI can help make significant changes in the production, distribution and maintenance to generate profits.

Future of AI AI has undergone a tremendous transformation into many types. They are: As per Capabilities • Narrow AI • General AI • Superintelligent AI As per Functionalities • Limited Memory • Theory of Mind • Self-Aware AI As per Technology • Expert System • Computer Vision • Robotics • Natural Language Processing • Deep Learning

The Future of Manufacturing

AI

in

The future of AI for manufacturing looks promising, with continuous advancements in AI development expected to drive further innovation.

AI development companies are exploring new ways to leverage AI. These companies are inventing new ways to integrate software with industrial equipment (example – IoT).

Conclusion AI has revolutionized the manufacturing sector in various categories such as predictive maintenance, quality control, supply chain and energy management. This has led to an increase in productivity and cost savings for the manufacturing sector.

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