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Managing Director Shashank M Co-Founder & CEO Shankar V Shivaprasad Chief Editor Shankar V Shivaprasad Consultant Editor Imtiaz Ahmed Shariff Editor Sathyanarayana B Head of Production Shank Mendez Head of Research Alisha Talyor Head of Media Sales Charles Grey Media Sales Manager Chris Young Advertising contact chris@intlbm.com Content Managers: Daniel Edwards, Sumana Shankar, Ana Watson Content Writers: Medhaj Nair, Baldeb Ram Business Development Leo Morgan, Alisha Taylor, Jane Sanders, James Smith, Jason Brown, David Johnson, Stella Grace, John Davis, Nancy Miller, Alex Milo, William Smith, Jessica Eden, Jackson Lyod, Ntasha Mayne, Tony Rogers Graphic Designer Chandan R Video Editor Immanuvel S Account Manager Agnes Wong Registered Address: Sharjah Media City (Shams), Al Messaned City, Al Bataeh, Sharjah, United Arab Emirates, P.O. Box: 515000 Office Address: Suite No 502, Al Tawhidi 1 Building, Floor 5, Khalid Bin Al Waleed Road, Bur Dubai, Dubai, UAE. Email: info@intlbm.com Phone: +971 503211164

From The Editor’s Desk

Navigating Modern Times The modern world is evolving at an unprecedented pace, driven by technology, innovation, and shifting lifestyles. From healthcare advancements and cosmetology to the growing importance of medicinal plants in skincare and wellness, humanity today enjoys opportunities and conveniences that were unimaginable a century ago. The contrast between yesterday’s simpler way of life and today’s multifaceted existence is striking. Charlie Chaplin’s 1936 classic

Modern Times depicted a man struggling to keep pace with an

industrialised society. Nearly a century later, the theme remains remarkably relevant. We now navigate a world shaped by digital technologies, artificial intelligence, changing workspaces, investment decisions, wellness trends, and evolving social habits. Life today extends beyond the confines of home and office. Cafés, malls, co-working spaces, and community hubs have become important centres of interaction, business, and leisure. Even a casual coffee break often reflects broader conversations about lifestyle, productivity, and human connection. In this dynamic environment, understanding emerging trends is essential. From sustainable lighting solutions and AI-powered capsule endoscopy to herbal beauty remedies and new consumer experiences, modern living resembles a complex mosaic that requires informed choices. This issue of International Business Magazine aims to simplify these

complexities by offering valuable insights and practical information to help readers navigate the realities of contemporary life with confidence.

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‘We are deeply honored to receive the ‘Most Innovative Aesthetic & Skincare Solutions Company – Bangladesh 2026’ award from International Business Magazine. This recognition reinforces our belief that meaningful innovation begins with science, personalization, and a genuine commitment to improving people’s lives.’

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Muhammad Zahidul Hoque

Founder & CEO, Bio-Xin Cosmeceuticals

CONTENT 16

inDrive Collaborates with Vezeeta to Boost Healthcare Services in Egypt

PayitFast Collaborates With Zameera to Redefine Luxury Travel

HyperPay Collaborates with Mastercard to Unveil Advanced SME Spend Solution

Sustainable Lighting: Innovations Shaping the Future

How Entrepreneurs Move from Home to Office Space

How Skincare Improves Your Confidence and Personality

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Skincare is more than a surface-level practice; it is a structured discipline that directly influences how individuals feel about themselves and how they present their personality to the world. Skincare is often perceived as a routine of cleansing, moisturising, and protecting the skin, but its impact extends far beyond physical appearance. It plays a profound role in shaping self-confidence and nurturing personality development. Psychologically it helps enhance the feel-good factor. When individuals invest time and effort into caring for their skin, they are not merely enhancing their looks; they are cultivating self-respect, discipline, and a positive outlook that radiates into every aspect of life.

Skincare

According to Researcher Maryam Amraei, in her Thesis for Bachelor of Beauty and Cosmetics, Novia (UAS) “The relationship between skincare and selfconfidence is relevant, because skincare can increase a person’s sense of self-worth and quality of life. When people feel good in their own skin, they are more likely to show more confidence in their everyday connections.” So, healthy skin is closely tagged to self-esteem. Clear, glowing skin often reduces feelings of selfconsciousness and allows individuals to present themselves with assurance in social and professional settings. People who struggle with skin concerns such as acne, pigmentation, or dryness may experience

Traits in Skincare

Moreover, skincare routines instil discipline and mindfulness. The act of dedicating time daily to cleanse, hydrate, and protect the skin becomes a ritual of self-love that craves for more Likes! This discipline often extends into other areas of life, encouraging healthier habits such as balanced nutrition, adequate hydration, and stress management. In this way, skincare becomes a gateway to holistic wellness, shaping a personality that values consistency, patience, and responsibility. These traits are admired in both personal and professional spheres, making individuals more reliable and appealing.

Cleansing routine: Washing away impurities twice a day is not just about hygiene; it reflects consistency and responsibility. Personality impact: This habit builds discipline, showing that the individual values order and structure. Moisturising routine: Hydrating the skin daily is an act of self-care that symbolises love toward oneself. Personality impact: It fosters emotional well-being, making individuals more empathetic and balanced in their interactions. Sunscreen application: Protecting the skin from harmful UV rays demonstrates care and responsibility. Personality impact: This habit reflects long-term planning; a trait admired in leadership and decisionmaking roles. Relaxing routines: Taking time for soothing rituals like aromatherapy or gentle massages reduces stress. Personality impact: This enhances confidence, as a calm mind naturally projects assurance and positivity in social settings.

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Skincare also enhances one’s social presence. With the recent social media boom, looking good with glowing skin is rapidly gaining currency. When people feel good about their appearance, they are more likely to engage confidently in conversations, presentations, and interactions. This confidence translates into stronger communication skills and a more approachable demeanour. A person who radiates self-assurance through healthy skin often leaves a lasting impression, as his personality appears vibrant and well-rounded. In essence, skincare helps bridge the gap between inner self-worth and outward expression, allowing individuals to project authenticity and charisma. Another important aspect is that skincare nurtures emotional well-being. The Art of applying creams, masks, or serums can be therapeutic, offering moments of relaxation amidst daily stress. This selfcare ritual reinforces the importance of wellbeing. A calm and composed mind naturally reflects in personality. Thus, skincare is not just about external beauty but about cultivating inner peace that shines through in interactions with others. A word of caution. Overemphasis on portrayal of “Cosmetic Beauty” can drift and make a person stubborn and create a classconscious society.

But, from a broader perspective, skincare symbolises respect for oneself. When individuals take pride in their appearance, they signal to the world that they value their identity. This love often inspires others, creating a ripple effect of positivity. A well-groomed personality, supported by healthy skin, conveys professionalism, attentiveness, and confidence.

Healthy skin is closely tagged to self-esteem. Clear, glowing skin often reduces feelings of self-consciousness and allows individuals to present themselves with assurance in social and professional settings.

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insecurity, but consistent skincare helps alleviate these issues, leading to visible improvements. This transformation fosters a sense of accomplishment and pride, reinforcing the belief that one has control over their well-being. Confidence born from such progress is not superficial; it is skin deep rooted in the realisation that self-care yields tangible results.

The Big Picture When these routines are practiced consistently, they do more than improve skin health. Skincare becomes a bridge between physical well-being and psychological strength, allowing one’s personality to flourish in both private and public spheres. At the end of the day, more than skin deep, skincare bonds well with this often quoted saying “being in love makes you more beautiful” or best described by a Turkish idiom “Aşk insanı güzelleştirir” meaning “love makes a person beautiful”.

Skincare

Muhammad Zahidul Hoque Founder & CEO, Bio-Xin Cosmeceuticals

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Every modern industry is evolving through technology like AI and Machine Learning. The skincare sector is no exception, transforming rapidly as consumers prioritise holistic health and personal well-being. Driven by the adage – Change is Constant – the global skincare industry has also embraced the path of transformation aligning with the global consumers’ awareness about health and personal well-being. Since the past decade, the wellness industry has been forced to abandon temporary solutions and adopt long-term solutions and sustainable practices. Skincare brands are giving prime importance on the basics – such as – the connection between mental health, skincare and personalised skincare products in order to make health routines more effective. The skincare industry is categorised into two types; the first type: global brands catering to the rich and elite in developed countries. The second type: skincare companies that are mostly found in developing countries where products are tailored to meet the specific needs and health care requirements of local audiences. These companies manufacture products as per the traditional practices combined with state-of-the-art technology tools. They also use digital marketing campaigns to establish their presence and compete with global brands.

How The Regional Skincare Brands Win Consumer Trust In developing economies and emerging markets of Asia (Bangladesh, India, South Africa and Nigeria), local skincare companies have emerged to address gaps to provide customised skin care solutions that are missing in global brand products. Rising disposable incomes, rapid social media exposure to teenagers and millennials, information in smart phones regarding increasing awareness of skincare, mental health and personal appearance have encouraged the customers in developing countries to bet on local skincare companies’ products. Most often, a single product was advertised as the preferred solution for customers though they may have different health concerns, skin types and climate conditions. In recent times, customers have the advantage of searching online for products that address their individual needs rather than forced to buy a product like “one-fits-all-types-of-healthproblems.” The need for specific product for a specific skin issue inspired companies, particularly Bio-Xin Cosmeceuticals to think of a strategic shift. This approach enabled local companies to make a difference by not only competing with low price

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products, but by manufacturing products that seem to connect with their country audience. By collaborating with research organisations, using cutting-edge technologies and scientific research, the local companies succeeded in creating customised formulations.

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At Bio-Xin Cosmeceuticals, we are building more than a skincare brand- we are creating an integrated ecosystem of aesthetic care, cosmeceuticals, and wellness. This award belongs to our entire team, whose passion and dedication continue to drive our journey forward. As a company proudly originating from Bangladesh, our ambition is to take Bio-Xin Cosmeceuticals to the global stage and demonstrate that world-class innovation can emerge from Bangladesh and positively impact lives across borders. Founder & CEO, Bio-Xin Cosmeceuticals

Bio-Xin Brings Advanced Biotech and Innovation to Skincare in Bangladesh In Bangladesh, before a decade, the country’s population had limited access to skincare products and solutions. In 2015, Muhammad Zahidul Hoque, a biotechnology professional with years of experience in the pharmaceutical industry wanted to make a difference and ensure that the customers get the best access to skincare. By making a rare combination of biotechnology, innovation and understanding what the consumers want, his company, Bio-Xin Cosmeceuticals started manufacturing products related to individual skincare routine and health issues. Its continued commitment to personalized skincare via innovation and social responsibility has earned Bio-Xin Cosmeceuticals, one of the prestigious award titles in the beauty industry - “Most Innovative Aesthetic & Skincare Solutions Company Bangladesh 2026” from International Business Magazine.

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However, the CEO’s long-term vision, commitment and his ability to adapt to recent trends started bringing positive results. By combining research papers’ valuable information, hiring a professional R & D team comprising professionals/researchers and scientists, he succeeded in creating products that gave meaningful solutions for skin health.

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Muhammad Zahidul Hoque

Navigating Challenges, Creating Milestones: The Bio-Xin Story Being a first-time entrepreneur in his family, the CEO of Bio-Xin Cosmeceuticals, Muhammad Zahidul Hoque faced his share of challenges, including initial concerns about financial security, stability, and the risks associated with starting a business. He transformed his idea/vision and mission into a company, building it from the ground up. In the market, his products encountered initial hesitation from the customers towards personalised skin care solutions due to lack of education. He also faced challenges in manufacturing quality products (as per his vision) because of lack of trained professionals and right equipment.

The Bio-Xin Cosmeceuticals method is simple. Through their training and educational programs, customers are given valuable information to know about their body, skin and engage in better health practices with professional guidance. The main goal is to make the customers understand that the treatment as well as products usage will give a long-term solution instead of a temporary result. This approach of setting realistic expectations has helped the company build excellent partnership with their customers. Bio-Xin Cosmeceuticals has succeeded in bridging the gap between customers’ skincare needs and scientific innovation along with traditional practices. At Bio-Xin, skincare professionals, by deploying cutting-edge technologies design solutions before recommending treatments based on factors such as skin type, lifestyle and environmental exposure (climaterelated challenges). The growing popularity of BioXin products has made the company unchallenged brand. A Visionary with a Mission to Transform Skincare To change the mindset of the customers was not an easy task, it took the company years of hard work to make a turnaround. Even during this difficult phase, Bio-Xin never shirked from its objectives. This commitment made the company a trusted brand name today. To strengthen the brand name, it set two objectives. First Objective Design formulations as per medical research/ diagnostic technologies with the help of

scientists/skincare professionals that can give personalised skin solutions for different types of health concerns Second Objective Assist customers to have complete control of their skin health via personalised treatments (consultation with physicians). By pursuing these objectives head-on, Bio-Xin earned the trust and loyalty of 80% of the population in Bangladesh. Bio-Xin Cosmeceuticals also invested in advanced research facilities that supported not only experimentation but also focused on creating products as per the international standards. This approach helped it to stay ahead of competitors and at the same time, give personalised science-based skincare solutions. The team worked hard to source high-quality ingredients for the products with unwavering commitment to create quality products. Across Bio-Xin Cosmeceuticals’s branches, qualified skin therapists and experienced

doctors (trained by specialists from Korea and Europe) work together to ensure customers receive professional skincare consultations and treatments that meet international standards, combining expertise, advanced techniques, and personalised care. Game-Changing Beauty Essentials with Major Staying Power With its name firmly carved in the local skincare industry, Bio-Xin has expanded its products to include a wide range of treatment protocols with special focus on skin health, skin rejuvenation, skin brightening and haircare products. Their website showcases a wide range of everyday skincare solutions, targeting acne, scars, sun pigmentation, aging, and baby care. For more targeted goals, customers can also find specialized products for weight loss and face contouring. In over a decade, this start-up acquired the status of a recognized brand. Today, Bio-Xin has demonstrated how a skincare company can successfully expand and achieve international recognition.

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In an exclusive interaction with Muhammad Zahidul Hoque, CEO of Bio-Xin Cosmeceuticals, we explore the strategy and the mindset behind the success of one of the popular skincare brands in the Asian region: Q1: Can you tell us about the vision and mission of Bio-Xin Cosmeceuticals?

Q3: How do you perceive Bio-Xin Cosmeceuticals’s success?

Mission To transform aesthetic care and wellness by empowering lives through innovative, science-driven, and personalized solutions.

For me, Bio-Xin’s success goes beyond revenue, branches, or awards. It is measured by the positive, sustainable impact we create in people’s lives. Our vision is to build a science-driven ecosystem delivering trusted aesthetic care, skincare, and wellness solutions.

Vision To become a leading national and international destination for aesthetic care and wellness - setting new standards of quality, innovation, customer satisfaction, and inclusive growth across Bangladesh and beyond. Q2: What sets Bio-Xin Cosmeceuticals apart from other competitors in the market? Bio-Xin Cosmeceuticals stands apart because it was built at the intersection of science, personalization, and purpose, not trends. Science-Led Foundation, Not Marketing-Driven Every product and aesthetic solution are rooted in biotechnology, pharmaceutical knowledge, and evidence-based formulation, ensuring efficacy, safety, and long-term skin health, rather than short-term cosmetic results. 1.

Personalized, Integrated Care Model Unlike conventional skincare brands that sell onesize-fits-all products, each customer receives targeted treatments designed around individual skin biology, concerns, and lifestyle. Innovation Tailored to Local & Global Skin Needs Bio-Xin Cosmeceuticals addresses region-specific skin challenges- climate, lifestyle, and genetic factors— while maintaining international-quality standards. Proven Leadership & Global Mindset Guided by Muhammad Zahidul Hoque, an alumnus of the Stanford Seed Transformation Program (GSB), Bio-Xin operates with strong governance, scalable systems, and a future-ready global vision, setting it apart from traditional, founder-dependent brands.

Q4: Looking at the future, what are your plans for the global market? Bio-Xin aims to become a globally recognized aesthetic, cosmeceutical, and wellness ecosystem, expanding science-driven, personalized solutions across emerging international markets. Our global strategy will be built around three pillars: international expansion, innovation, and strategic partnerships. First, Bio-Xin plans to expand its cosmeceutical portfolio internationally through distribution, e-commerce, partnerships, and localized operations. Second, it will invest in biotechnology, advanced cosmeceuticals, data, AI, and personalized wellness to drive innovation. Third, Bio-Xin welcomes strategic collaborations with investors, technology companies, researchers, manufacturers, and healthcare partners. Its global expansion will remain grounded in science, personalization, innovation, and long-term customer wellbeing while building a credible international institution. Our aspiration is clear: to build a globally respected brand originating from Bangladesh and demonstrate that world-class innovation in aesthetic care and wellness can emerge from this part of the world.

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Alameda Healthcare Group Expands in Beni Suef with Specialized Clinic

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Healthcare

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Expanding into Beni Suef reflects our commitment to bringing highquality, specialized healthcare closer to patients across Egypt.

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- Eslam Edris, Group Chief Marketing Officer of Alameda Healthcare Group

Alameda Healthcare Group, a leading private healthcare provider in Egypt, has expanded its footprint by opening a new As-Salam International Hospitals Specialized Clinic in Beni Suef, strengthening access to high-quality specialized healthcare services across Egypt’s cities. Located at El Nasr Mall on Ahmed Oraby Street, the new clinic brings together more than 20 specialized clinics led by experienced medical consultants, giving patients in Beni Suef closer access to premium medical expertise. Industry sources added that this clinic was officially inaugurated during an opening ceremony attended by Eslam Edris, Group Chief Marketing Officer of Alameda Healthcare Group; Jasmine Singh, Chief Executive Officer of As-Salam International Hospital Maadi; Dr. Raed Darwish, Chief Medical Officer of As-Salam International Hospital Maadi; alongside governorate officials and eminent physicians. The opening marks another step in Alameda Healthcare Group’s strategy to broaden access to advanced healthcare services beyond Greater Cairo while strengthening its presence in underserved and growing markets across Egypt. With the opening of the Beni Suef clinic, Alameda Healthcare Group now operates seven specialized clinics across Cairo, Assiut, Suez, Ismailia, Zagazig, Mansoura, and Beni Suef. The group is also preparing to open new clinics in Tanta and Alexandria, bringing its specialized clinic network to nine locations by the end of 2026 aiming to deliver more than 100,000 outpatient consultations. Eslam Edris, Group Chief Marketing Officer of Alameda Healthcare Group, said, “Expanding into Beni Suef reflects our commitment to bringing high-quality, specialized healthcare closer to patients across Egypt. Our goal is to ensure that access to leading medical expertise is not limited by geography. Through this new clinic, we are extending the standards of care, clinical excellence, and patient-centered experience that define Alameda Healthcare Group to more communities, while continuing to support the development of a stronger and more accessible healthcare ecosystem nationwide.

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The Beni Suef clinic extends As-Salam International Hospitals’ capabilities into Upper Egypt, offering patients access to a broad range of specialties through a model built around convenience, quality, and continuity of care.

Healthcare

inDrive Collaborates with Vezeeta to Boost Healthcare Services in Egypt

As part of the partnership, inDrive drivers will receive exclusive benefits through Vezeeta’s “Shamel” program, an annual subscription that offers discounts of up to 80% on all healthcare services, helping make healthcare more accessible and affordable. The benefits include complimentary “Shamel” subscriptions for Legendary drivers, the highest tier within inDrive’s driver loyalty program, as well as an exclusive 25% discount on “Shamel” subscriptions for all inDrive drivers and their families. The partnership reflects inDrive’s ongoing efforts to support its drivers through solutions that go beyond traditional transportation services by providing practical benefits that address their everyday needs and enhance their quality of life. By collaborating with leading service providers, the platform continues to develop an integrated ecosystem that offers drivers exclusive services and deals that add real value to their experience. Alaa El-Din Shalaby, General Manager of inDrive Egypt, said: “Our drivers are the driving force behind everything we do, and supporting their health and well-being is among our top priorities and a key part of our commitment to them and their families. Our partnership with Vezeeta enables us to provide healthcare benefits with real value, including free and discounted subscriptions to Vezeeta’s ‘Shamel’ program.” Shalaby added: “We are always keen to establish partnerships that make a tangible positive difference in the daily lives of our drivers. This step is an extension of our efforts to provide greater support and facilitate their access to essential services.” Dr. Ola Ali El-Din, Chief Operating Officer at Vezeeta, said: “We are very pleased to partner 16

Healthcare

with inDrive to make discounted healthcare services more accessible to all drivers through simple, easy-to-access technology solutions. This will enable them to benefit from Shamel, which provides healthcare services to everyone without restrictions related to age, chronic diseases, or other health conditions, in addition to the benefits and discounts it offers. This partnership aligns with our continued efforts to build partnerships with companies that share our vision. inDrive was one of the key companies where we saw a strong commitment to providing better healthcare solutions for its drivers.” Through this partnership, inDrive and Vezeeta aim to facilitate access to healthcare services for thousands of drivers, while promoting quality of life and well-being for business partners as a key pillar in building a stronger and more supportive environment for drivers. The collaboration reflects inDrive’s comprehensive approach to engaging with its drivers, which extends beyond the application itself to include partnerships and initiatives designed to meet their needs and increase the value of being part of the inDrive community.

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Our partnership with Vezeeta enables us to provide healthcare benefits with real value, including free and discounted subscriptions to Vezeeta’s ‘Shamel’ program.

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inDrive, a leading smart mobility and urban services platform in Egypt and globally, announced a strategic partnership with Vezeeta, one of the leading digital healthcare platforms in the Middle East and Africa, to provide healthcare services and exclusive benefits to its drivers. The partnership reinforces the company’s commitment to supporting the health and well-being of its drivers while expanding the range of valuable services available to its driver community.

- Alaa El-Din Shalaby, General Manager of inDrive Egypt

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Healthcare

Mubadala Acquires Significant Minority Stake in Luckin Coffee

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Mubadala Investment Company (“Mubadala”), an Abu Dhabi-based global investor, announced that it has agreed to make a significant minority investment in Luckin Coffee Inc. (OTC: LKNCY) (“Luckin Coffee” or the “Company”), alongside Centurium Capital (“Centurium”), the Company’s controlling shareholder, in a transaction with an aggregate value of approximately USD 1 billion. The investment comes as China’s coffee market continues to expand, with more consumers adopting freshly brewed coffee and existing coffee drinkers consuming it more frequently. “We continue to see compelling long-term opportunities in China’s consumer sector,” said Mohamed Albadr, Head of Asia, Private Equity at Mubadala. “Luckin Coffee has built a differentiated, technology-enabled business with data embedded across customer engagement, product development and store operations. This combination of scale, digital capabilities and rapid product innovation has enabled the Company to respond to evolving consumer preferences efficiently and at pace. Building on our longstanding partnership with Centurium,

Corporate

we look forward to working alongside Luckin Coffee’s management team to support the Company’s next phase of growth in China and internationally.” “We are pleased to welcome Mubadala as an investor in Luckin Coffee,” said Michael Chen, Partner of Centurium Capital. “We are confident that Mubadala’s sector knowledge combined with its global perspective and network will support Luckin Coffee’s continued innovation and long-term development.” Founded in 2017, Luckin Coffee has grown into one of China‘s leading coffee platforms, built around a technology-driven retail model designed to make high-quality coffee more convenient and accessible. The Company combines an extensive store footprint with digital customer engagement, rapid product innovation and integrated supply chain capabilities. As of June 30, 2026, Luckin Coffee operates more than 36,000 stores globally, with its cumulative number of transacting customers approaching 500 million. The transaction is subject to customary closing conditions.

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Luckin Coffee has built a differentiated, technology-enabled business with data embedded across customer engagement, product development and store operations. - Mohamed Albadr, Head of Asia, Private Equity at Mubadala

Corporate

Clinical Diagnostics

The Role of AI-Driven Capsule Endoscopy

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Artificial Intelligence-powered capsule endoscopy is significantly advancing gastroenterology by replacing traditional, invasive endoscopic procedures with a painless, swallowable micro-camera engineered to automatically detect gastrointestinal diseases. By integrating miniature imaging hardware with sophisticated deep-learning models, this technology facilitates non-invasive scanning of the digestive tract with expert-level diagnostic accuracy while drastically accelerating image interpretation timelines. The methodology allows for comprehensive evaluation of the small bowel, stomach, and colon without the patient discomfort or sedation risks associated with conventional techniques. Upon deployment, the advanced algorithmic software rapidly breaks down thousands of captured images to identify and flag lesions and anomalous pathologies with high precision. Furthermore, impending technological iterations are projected to introduce real-time diagnostic analysis and autonomous capsule navigation, allowing the device to actively manoeuvre through the gastrointestinal tract for optimisation of data collection.

Medical Technology

How AI Capsules Work • Ingestion: Patients swallow a small capsule equipped with a tiny, high-resolution camera. • Image Capture: The device takes thousands of pictures as it moves naturally through the digestive tract. • Real-Time Analysis: Advanced AI models, such as convolution neural networks (CNNs), scan the images instantly to spot abnormalities The impact • Early Detection: Software flags hidden signs of ulcers, bleeding, inflammation, and early-stage tumors with high precision. • Less Discomfort: Painless process, sedation, and anxiety linked to traditional wired tube endoscopies. • Time Savings: Doctors no longer spend hours manually reviewing thousands of frames of video footage, reducing fatigue and diagnostic errors. • Global Access: Portable and app-connected setups bring specialist-level diagnostic screening to remote areas.

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Small-bowel lesion detection Deep-learning models, Convolutional Neural Networks (CNNs) identify bleeding, ulcers, and tumors with accuracy comparable to expert gastroenterologists. Colon and stomach evaluation: AI-assisted capsules extend beyond the small intestine, improving detection of early neoplasia in the stomach and colon. AI-assisted capsules have expanded their reach outside the small intestine to evaluate the stomach and colon, enabling the early detection of abnormal tissue growth (neoplasia) to help prevent advanced cancers and ensure better patient outcomes. Data Overload and AI Limits While artificial intelligence creates tens of thousands of data images per test, human doctors must collaborate and double-check every result to catch false readings or overlooked issues instead of blindly trusting computer choices. In essence, physicians need to double-check artificial intelligence results instead of trusting computer choices blindly. Key Advancements in Medical Diagnostics • Rapid Stomach and Bowel Exams: Swallowed camera capsules have the ability to complete full gastric exams in as little as 8 minutes without

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tubes or sedation, guided externally by magnetic robots. Automated Image Analysis: Sophisticated artificial intelligence systems discard repetitive video footage and pinpoint signs like sores, growths, and early cancers. Multimodal Sensing: Future versions of the capsule will include built-in sensors to track pH levels, temperature, gut bacteria, and signs of inflammation as they happen.

Targeted Drug Delivery and Therapeutics • Smart Release Mechanisms: Advanced smart pills will control medication release speed, dispensing treatments like insulin or anti-nausea drugs when they detect specific body signals or inflammation. • Personalized Interventions: Real-time information from the gut will let these medical devices instantly adjust treatments to match the body’s exact current state. Global Market Size of AI Capsule* The global AI capsule endoscopy reading platform market is estimated at USD 71.9 million in 2025 and is projected to reach USD 306.81 million by 2036, growing at a compound annual growth rate (CAGR) of 14.1%.

Medical Technology

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AI-assisted capsules have expanded their reach outside the small intestine to evaluate the stomach and colon, enabling the early detection of abnormal tissue growth (neoplasia) to help prevent advanced cancers and ensure better patient outcomes.

Medical Technology

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Regional and Country-Wise Market Breakdown North America (Dominant Share: ~43% to 52%) • United States: Holds the largest country-level share globally, supported by frequent FDA clearances for AI diagnostic tools, high healthcare spending, and robust reimbursement frameworks. • Canada: Experiences steady growth driven by public healthcare adoption and specialist-driven gastrointestinal diagnostics.

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Major Focus: The capsule endoscopy software market focuses on three main tools: frame prioritization to reduce review time, lesion detection to spot abnormalities, and study review support to help doctors make diagnoses. Wider Context: The global Smart Pills Market is growing steadily as part of advanced digital healthcare.

Europe (Significant Share: ~27% to 28%) Germany, UK, and France: This region is leading in medical technology adoption because of strong healthcare systems, government-supported cancer checks, and new smart testing tools.

Market Value* • 2025 Value: USD 2.37 billion. • 2034 Value: USD 4.11 billion. • Growth Rate: A compound annual growth rate (CAGR) of 6.2%. *Source: Future Market Insights

Asia-Pacific (Fastest Growing Region) • China and Japan: Show fast growth due to large patient volumes, expanding domestic medical device manufacturing, and high familiarity with automated healthcare technologies. • Southeast Asia (Singapore, Thailand): Fastemerging healthcare markets—exemplified by hubs in Thailand and Türkiye—are characterized by rapid expansion in organized private hospital infrastructure, high-volume and high-value medical tourism, and advanced, low-cost diagnostic capabilities.

Conclusion The AI Capsule is a practical design concept for smart spaces that merge advanced technology with human needs. From custom relaxation areas and smart offices to deep entertainment and connected travel, the possibilities are very large. Using new technology successfully requires more than just good engineering; it also depends on strong privacy, cybersecurity, fair pricing, easy access, low power use, and safe AI rules. Solving these problems allows AI Capsules to transform how we interact with technology and our surroundings.

Medical Technology

AKDITAL Group Expands its new hospital with the KSA Operations

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The facility integrates multiple medical disciplines, including cardiology, oncology and hematology, gastroenterology, ophthalmology, dialysis, and diabetology.

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The Ministry of Health of the Kingdom of Saudi Arabia has granted AKDITAL Group the official authorization to open AKDITAL Hospitals Al Olaya, its premier hospital facility in the Kingdom of Saudi Arabia. Located in the heart of Riyadh, the hospital is now fully operational and is already welcoming its first patients. Industry sources added that this inauguration marks a significant milestone in AKDITAL’s journey. Having successfully developed a vast network of 45 facilities across 25 cities in Morocco, the Group is now initiating the expansion of its hospital operations beyond its home country, starting in Riyadh. This strategic move aligns with a period of profound transformation within the healthcare landscape of the Kingdom of Saudi Arabia, as the Kingdom of Saudi Arabia pursues the expansion of its healthcare operators under the framework of Vision 2030. IN RIYADH, A PREMIER 140-BED FACILITY Situated in the Al Olaya district and spanning over 17,600 square meters, the facility features 140 beds and houses more than 50 specialized healthcare units. Industry sources added that its architectural configuration reflects a deliberate organizational strategy: consolidating the various components of the patient care pathway within a single establishment. This approach ensures seamless continuity of medical care across diagnosis, intervention, and patient follow up. Accordingly, the hospital encompasses a comprehensive medical imaging and diagnostic center, 11 operating theaters and procedure rooms, over 30 critical care beds, and an 18-bed emergency department.

The facility integrates multiple medical disciplines, including cardiology, oncology and hematology, gastroenterology, ophthalmology, dialysis, and diabetology. Furthermore, women’s health benefits from a dedicated care pathway that combines a maternity ward, delivery rooms, alongside fertility and in vitro fertilization (IVF) services. This organizational framework is supported by highly specialized medical, nursing, and paramedical teams, with a steadfast commitment to care coordination and continuous professional training. RIYADH: THE FIRST MILESTONE IN AKDITAL’S EXPANSION IN THE KINGDOM OF SAUDI ARABIA The opening of the Al Olaya hospital provides a concrete realization of the strategic development plan initiated by AKDITAL in the Kingdom of Saudi Arabia. By 2030, the Group plans to allocate 5.3 billion Saudi Riyals (approximately 1.4 billion US dollars) to support the rollout of its hospital operations across the Kingdom of Saudi Arabia. Industry sources added that for AKDITAL, the objective is twofold: to sustainably embed its operations within the health-care system of the Kingdom of Saudi Arabia, and to transfer the pioneering expertise acquired in Morocco to a new medical and regulatory environment, meticulously adapting it to the specific needs of the Kingdom of Saudi Arabia. Consequently, Riyadh becomes AKDITAL’s inaugural international stronghold, opening a new chapter in the growth of a hospital group born in Morocco and now firmly committed to an ambitious regional trajectory.

Healthcare

LG Saudi Arabia Partners with GAPP to Unveil Next-Gen Business Solutions

Through its expanding portfolio of Content Management Solutions (CMS) and Design Consultancy services, supported by a carefully curated network of industry partners, LG is creating new opportunities for organizations to transform spaces into engaging digital environments that deliver measurable value to both businesses and end users. LG Values and Intelligent Solutions Located at the GAPP Booth (H1, L60), the showcase is built around the theme of “Exploring LG Values.” Visitors will have the opportunity to experience firsthand how LG’s state-of-the-art technologies are designed to create meaningful value and shape what’s next for businesses across the Kingdom and the broader region. Led by the LG team, the interactive exhibition features a robust lineup of commercial technology designed to modernize enterprise environments. Key highlights include the premium LG MAGNIT tailored specifically for Control Rooms, the ultra-wide 105inch Large Display, and cutting-edge Transparent Displays. Furthermore, attendees can interact with LG’s advanced Interactive Digital Boards (IDB) for collaborative workspaces and comprehensive Commercial TV (CTV) Solutions. At LEAP, LG demonstrated how its capabilities now extend beyond traditional display offerings, bringing together innovative solutions, design consultancy services, and a carefully curated partner ecosystem to help organizations create impactful and engaging digital experiences. To further demonstrate the power of connected ecosystems, the showcase will also feature planned smart integrations with Schneider, illustrating how LG’s

Business

advanced commercial displays seamlessly connect with broader infrastructure to drive operational efficiency and digital transformation. A Shared Vision for Saudi Enterprise Growth “LEAP represents the pinnacle of technological ambition in the region, making it the ideal platform to demonstrate our forward-looking business solutions,” said Mr. Jungho (Sunny) Kim, Managing Director at LG Saudi Arabia. “Through our partnership with GAPP, we are excited to bring ‘LG Values’ to life for enterprises in the Kingdom. Our focus remains on delivering cuttingedge innovations that not only elevate operational capabilities but also foster sustainable, intelligent growth for our B2B partners.”

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Through our partnership with GAPP, we are excited to bring ‘LG Values’ to life for enterprises in the Kingdom.

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LG Electronics Saudi Arabia (LG) announced a strategic showcase in partnership with Gulf Applications (GAPP) at LEAP 2026, one of the region’s premier technology exhibitions. Taking place from August 31 through September 3, 2026, at the Riyadh Exhibition and Convention Center, the collaboration will offer industry professionals an exclusive look at LG’s latest technological innovations and intelligent enterprise solutions.

- Mr. Jungho (Sunny) Kim, Managing Director at LG Saudi Arabia

Elaborating on LG’s solution-led approach, Mr. Ahmad Skaf, Executive Director at LG Saudi Arabia, added: “Our focus has always been on delivering meaningful value to end users. Today, that requires more than industry-leading display technology. By combining LG’s innovations with advanced CMS solutions, design expertise, and a carefully selected ecosystem of partners, we are helping customers create impactful

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digital experiences that drive engagement and long-term business value. Through this collaborative approach, we are better positioned to support the market’s evolving needs and deliver comprehensive solutions that extend beyond hardware.” Highlighting the strategic partnership, Mr. Ahmed Al Azmah, Chief Operating Officer at GAPP, added: “At GAPP, our mission has always been to bridge the gap between world-class technology and the specific, evolving needs of businesses in our region. Our presence alongside LG Electronics at LEAP 2026 is a

testament to that commitment. By combining GAPP’s localized expertise with LG’s pioneering intelligent solutions, we are providing enterprises with the strategic tools they need to operate smarter, connect faster, and unlock unprecedented value in today’s digital economy.” LEAP 2026 attendees, including business leaders, IT decision-makers, and media professionals, are encouraged to visit the GAPP Booth to engage with product experts and explore how LG and GAPP can partner with them to future-proof their operations.

Business

Sidra Medicine & Pearl International Partner for Cord Blood Banking Services

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The Pearl International Hospital has been developed to offer world-class medical expertise, innovative technologies, and an environment that promotes holistic well-being.

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- Dr. Cem Emir Guldogan, Chief Medical Officer at The Pearl International Hospital

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Healthcare

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Sidra Medicine, a member of Qatar Foundation, and The Pearl International Hospital have signed an agreement to provide expectant parents with access to Sidra Medicine’s cord blood banking services. The agreement will provide expectant parents the choice to store their baby’s umbilical cord blood with Sidra Medicine, as part of their maternity care journey with The Pearl International Hospital. Sidra Medicine will collect, process and store the samples at its specialized GMP facility, which houses Qatar’s only Cord Blood Bank. Prof. Khalid Fakhro, Chief Research Officer at Sidra Medicine, said: “This agreement expands access to an important innovative and specialized service for expectant parents in Qatar. By making clinical-grade cord blood and tissue banking services available to families receiving maternity care at The Pearl International Hospital, we are providing them with the information and support they need to make informed decisions about preserving these valuable biological resources. It also reflects Sidra Medicine‘s continued commitment to advancing specialized healthcare services for as many patients and families across the country.” Dr. Cem Emir Guldogan, Chief Medical Officer at The Pearl International Hospital expressed the hospital’s pride in this significant achievement, highlighting the hospital’s role in providing advanced medical care to the community and reaffirming its continued commitment to enhancing high-quality healthcare services. Dr. Guldogan said: “This agreement represents an important milestone in our journey to elevate healthcare standards in the State of Qatar. The

Pearl International Hospital has been developed to offer world-class medical expertise, innovative technologies, and an environment that promotes holistic well-being. Our commitment is to provide high-quality, compassionate care that aligns with international best practices while respecting the values of our community.” The collection of the cord blood is painless and riskfree for both mother and baby and is performed after the cord is clamped and cut. It is a one-time collection opportunity, and not possible to harvest later in life. Cord blood contains stem cells which are used in the treatment of a range of blood, immune, and genetic disorders with ongoing research to explore their potential in regenerative medicine for diseases like cerebral palsy, autism and type 1 diabetes. Registered families of the service can access the stem cells for the future treatment of certain diseases and conditions for their child as well as for extended family members. Cord Blood Banking Services at Sidra Medicine The GMP facility at Sidra Medicine is the only facility in Qatar with a Cord Blood Bank, offering families the unparalleled advantage of keeping the samples in the country. This ensures their optimal quality and immediate access when needed most. The GMP facility also prepares Bone Marrow stem cells for transplantation and advanced Cell and Gene Therapy products for the treatment of pediatric patients at the hospital. Sidra Medicine can facilitate the transfer of the stem cells to authorized centers in other countries. These advantages matter for families seeking a trusted, locally managed way to preserve a once-in-a-lifetime biological resource.

Healthcare

MediLearning Partners with TrueProfile.io for GCC CPD Representational Image

DataFlow Services FZ LLC, operator of the TrueProfile.io credential verification and professional development platform, and MediLearning International, an Irish based and Dubai-registered digital CPD/CME education provider, announced a Memorandum of Understanding (MOU), establishing a Continuing Professional Development (CPD) and Continuing Medical Education (CME) course distribution partnership. Under the agreement, MediLearning will supply a minimum of 70 Dubai Health Authority (DHA)accredited CPD/CME courses for doctors, dentists, nurses, and pharmacists, to be listed and promoted on the TrueProfile.io marketplace to verified healthcare professionals (HCPs) across the GCC, including the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, and Oman. The partnership responds to a straightforward need in the region: healthcare professionals must complete CPD/CME credits to keep their licenses current, but most regulators currently allow only around 30% of those credits to be completed online, and no single established platform covers the full range of accredited courses HCPs need. By embedding accredited CPD directly into the credential verification journey HCPs already use on TrueProfile. io, DataFlow and MediLearning are making it easier for professionals to keep their licenses current and their skills sharp.

Healthcare

“This partnership reflects DataFlow’s strategy to move beyond verification and become the platform HCPs rely on for their entire compliance lifecycle, not just the point-in-time check. Solving the CPD access gap is a clear example of that: it’s a real need for the region’s workforce, and closing it strengthens the value TrueProfile delivers to both HCPs and the healthcare employers who depend on a compliant, licensed workforce,” said Amit Gupta, Chief Strategy Officer, DataFlow. “This is a landmark moment for CPD in the region,” said Graham Cooke, Founder and CEO, MediLearning. “Through our MOU with DataFlow, HCPs on TrueProfile.io can now complete DHA-accredited CPD courses through MediLearning as a core part of their licensing process. This partnership closes the gap between learning and licensing and gives hospitals sharper visibility into workforce compliance. We’re delighted to partner with DataFlow to support the healthcare industry and make ongoing education accessible to all HCPs in the region.” DataFlow and MediLearning share a vision of a GCC healthcare workforce where staying licensed and staying skilled are one seamless journey. Building on this MOU, the two organizations plan to grow the marketplace to more than 170 accredited courses within the next six months, with a formal services agreement to follow.

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This partnership reflects DataFlow’s strategy to move beyond verification and become the platform HCPs rely on for their entire compliance lifecycle, not just the point-in-time check.

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- Amit Gupta, Chief Strategy Officer, DataFlow.

Healthcare

ZainTECH Collaborates with AWS to accelerate AI Adoption in Saudi Arabia

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Saudi Arabia is entering an important new phase of cloud adoption, with local cloud infrastructure creating new possibilities for organizations across the Kingdom.

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- Andrew Hanna, Chief Executive Officer of ZainTECH.

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ZainTECH, one of the digital solutions arms of Zain Group, has signed a multi-year strategic collaboration agreement with Amazon Web Services (AWS) to support organizations across Saudi Arabia in accelerating cloud adoption, modernization and AI-led innovation. The collaboration, which will help to accelerate customer engagement and adoption of AWS cloud and AI services across the Kingdom, comes at an important stage in Saudi Arabia’s digital transformation journey. Organizations across government, financial services, energy and healthcare are modernizing their technology environments and increasing investment in cloud, data and AI. Under the collaboration agreement, ZainTECH experts will support organizations in adopting AWS solutions, strengthening their security and compliance readiness, and exploring new AWS Cloud-enabled use cases and opportunities. “Saudi Arabia is entering an important new phase of cloud adoption, with local cloud infrastructure creating new possibilities for organizations across the Kingdom,” said Andrew Hanna, Chief Executive Officer of ZainTECH. “Our multi-year strategic collaboration with AWS strengthens our ability to support customers at this pivotal stage. With ZainTECH’s regional expertise, we can help organizations prepare their environments, address security and data residency requirements, and accelerate the development of new solutions across cloud, data and AI.” The strategic collaboration builds on ZainTECH’s established cloud capabilities and regional presence across the Middle East, supporting its mission to enable organizations to become Digital, Intelligent and Resilient. The company serves more than 1,600 organizations across eight countries and has more than 850 technology professionals, with expertise spanning cloud, cybersecurity, data and AI, digital solutions and managed services. This regional scale and technical expertise enable ZainTECH to help organizations modernize their environments, strengthen resilience and build the capabilities needed to innovate in a rapidly evolving technology landscape. The collaboration supports Saudi Arabia’s broader digital transformation agenda and Vision 2030 objectives by helping organizations use cloud technologies to enhance agility, strengthen resilience and accelerate innovation. Through its collaboration with AWS, ZainTECH will continue working with organizations across the Kingdom to unlock new opportunities enabled by cloud, data, AI and other emerging technologies.

PayitFast Collaborates With Zameera to Redefine Luxury Travel

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Zameera, a global ultra-luxury travel company curating extraordinary experiences for ultra-high net-worth clients, and PayitFast, a digital payments platform, announced the signing of a Memorandum of Understanding between Zameera and Verati, PayitFast’s dedicated lifestyle and concierge platform. The partnership will bring a curated selection of Zameera’s ultra-luxury travel experiences to PayitFast members through Verati, giving members access to unique destinations and rare-access adventures. The initial selection includes some of Zameera’s most distinctive journeys, among them a private safari camp on Kenya’s Maasai Mara, a heli-skiing week beneath Iceland’s midnight sun, and a two-part

Travel

journey through Saudi Arabia’s Red Sea coastline, each one reflecting the same standard of curation the Zameera name is built on. The agreement reflects a broader shift in how premium digital platforms extend value to their members, moving beyond payments and rates toward genuine, curated access. Through Verati, PayitFast members can access something historically reserved for private banking relationships and personal introductions. For Zameera, it opens a new, high-intent distribution channel. The companies will work together on platform integration, service onboarding, and joint marketing

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Bringing our catalogue to PayitFast’s members means extending that same standard to a new audience of high net-worth clients, exactly the traveler Zameera was built for.

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- Sebastian Taskila, Chief Executive Officer of Zameera.

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initiatives in the lead-up to launch, applying their respective standards to ensure a seamless client experience from discovery through to booking. The partnership will be delivered through Verati and made available to PayitFast members as part of the broader PayitFast ecosystem. “Ultra-luxury travel has always depended on trust, on knowing that what you are being offered has actually been vetted by someone with real judgment. Bringing our catalogue to PayitFast’s members means extending that same standard to a new audience of high net-worth clients, exactly the traveler Zameera was built for,” said Sebastian Taskila, Chief Executive Officer of Zameera.

“At PayitFast, we are building an ecosystem that delivers meaningful value beyond payments. Through Verati, we are bringing together exceptional travel, hospitality and lifestyle partners to create unique experiences for our members. Zameera’s reputation for curating world-class journeys makes them a natural partner, and we are excited to make these experiences available to our growing member base,” said Catherine Thin Nwe Nyein, Group Partnership Director of PayitFast. Both companies will share further details on member access and launch timing in the coming months as the integration progresses.

Travel

Sohar International Reinforces Investment Connectivity Across Asia Pacific Sohar International has signed two strategic Memoranda of Understanding with E Fund HK and Templewater during the 11th Belt and Road Summit in Hong Kong, translating the Bank’s new on-the-ground presence in Asia Pacific into practical channels for cross-border investment. The agreements connect Sohar International’s regional banking, asset management and capital markets capabilities with two established investment platforms in Asia Pacific, expanding access to international opportunities for eligible clients while creating new routes for capital from Asia Pacific and enabling institutions and businesses across the region to engage with Oman.

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Our Hong Kong presence is designed to turn stronger market access into practical opportunities for our clients and partners.

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- Mr Abdulwahid Mohamed Al Murshidi, Chief Executive Officer of Sohar International

Industry sources added that the agreements formed part of the bank’s participation in the 11th Belt and Road Summit with attendance of Said Mohamed AlAufi, Chairman of Sohar International, held at the Hong Kong Convention and Exhibition Centre on 9 and 10 September 2026 alongside delegates from the Oman Investment Authority (OIA).

Investment

Through its presence at the exhibition, Sohar International promoted its newly opened Asia Pacific Office in Hong Kong and highlighted how its banking, advisory and investment capabilities can connect opportunities across Hong Kong and the Asia Pacific region with clients and partners in Oman. The Summit activity coincided with the official opening of Sohar International’s Asia Pacific Office in Hong Kong, the first presence of an Omani bank in Hong Kong and Sohar International’s first office in Asia Pacific. The opening ceremony at Grand Hyatt Hong Kong brought together senior government and business representatives from Oman and Hong Kong. Commenting on the agreements, Mr Abdulwahid Mohamed Al Murshidi, Chief Executive Officer of Sohar International, said, “Our Hong Kong presence is designed to turn stronger market access into practical opportunities for our clients and partners. While the reciprocal arrangement with E Fund HK creates a two-way route for investment products and capital markets opportunities, the Templewater framework can connect eligible clients with alternative investment, co-investment and project-finance opportunities. Together, these agreements strengthen our ability to attract capital and expertise into Oman, while helping Omani clients and institutions build stronger relationships across the Chinese Mainland and the wider Asia Pacific region.” The MoU with E Fund HK was signed on behalf of Sohar International by Mr Khalil Salim Al Hedaifi, Acting Chief Wholesale Banking Officer, and on behalf of E Fund HK by Ms Xue WANG, CEO, E Fund HK. E Fund Management (Hong Kong) Co., Ltd (‘E Fund HK’) was established in 2008 and is licensed by the Securities and Futures Commission of Hong Kong to conduct Type 1 (Dealing in Securities), Type 4 (Advising on Securities) and Type 9 (Asset Management) regulated activities. E Fund HK is a wholly-owned subsidiary of E Fund Management Co., Ltd (‘E Fund’). As the international business platform of E Fund, E Fund HK provides asset management services in fixed income, equity, index and alternative investment for investors all over the world. Its award-winning products have been recognized by leading institutions such as Morningstar, Lipper, Asian Investor and Benchmark.

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Established in 2001, E-Fund Management Co., Ltd. describes itself as China’s largest mutual fund manager, with approximately US$638 billion under management as of 30 June 2026 and more than 400 China-focused investment professionals. The reciprocal arrangement positions Sohar International as E Fund HK’s exclusive partner in Oman. Sohar International will market E Fund HK’s investment products through its Asset Management and Origination & Placement businesses, while E Fund HK will introduce the Bank’s investment and capital markets offerings to its client network in China. Industry sources further added that the MoU with Templewater was signed on behalf of Sohar International by Mr Aziz Mohamed Al Jahdhami, Chief International Business and Private Banking Officer, and on behalf of Templewater by Dr. Yufeng WAN, Partner and Head of Technology Investment. Templewater is a private equity investor and alternative asset manager operating across Asia Pacific, with offices in Hong Kong, Singapore, Muscat and Seoul and approximately USD 2.5 billion in assets under management. The framework covers investment opportunities for eligible Sohar International clients, potential coinvestments and project-financing opportunities, as

well as banking services for Templewater portfolio companies operating in Oman. It also gives the Bank and its clients access to Templewater’s sector expertise across artificial intelligence and digital infrastructure, robotics and intelligent manufacturing, semiconductors and advanced materials, mobility, and energy-transition technologies. Together, the office opening, the Bank’s exhibition presence and the two MoUs establish a practical platform for long-term engagement between Oman and Asia Pacific. The new Hong Kong presence will help Sohar International develop institutional relationships and market intelligence closer to the source, promote investment and business opportunities in Oman, and support Omani clients seeking connections across Hong Kong, the Chinese Mainland and the wider Asia Pacific region. The activity supports Oman Vision 2040 priorities for private-sector growth, international cooperation and greater integration with the global economy. It also advances Sohar International’s role in bringing international capital, expertise and opportunity to Oman while connecting Omani businesses, investors and institutions with markets around the world.

Investment

Westway Developments Unveils Ambitious 2027 Growth Strategy Representational Image

Westway Developments has successfully established itself as one of the most promising real estate entities, driven by a profound and well-studied strategic vision that goes beyond merely achieving sales to encompass execution, delivery, and actual operation, ensuring sustainable investment returns for clients. The company revealed the construction progress of its projects and its ambitious future plans during a press tour organized with elite journalists and media figures, in the presence of the company’s board of directors. This strong momentum crowns accumulated expertise and major strategic alliances that have forged a robust entity boasting an integrated investment portfolio exceeding EGP 15 billion in West Cairo. The portfolio comprises 7 massive projects featuring 1,623 units and a total sales area of approximately 161.4 thousand square meters, encompassing diverse commercial, administrative, medical, hospitality, and residential activities. Key projects include 360Health , River Park 1, River Park 2, Z4 Mall, Town Plaza, and ICON, alongside new upcoming phases and projects. As part of its ambitious 2027 plan, the company aims to accelerate construction rates to reach advanced completion levels of up to 90% in some projects,

Real Estate

while initiating the handover of a number of units according to precise timelines. The company also plans to achieve contractual sales worth EGP 5 billion during 2027 (excluding fourth-quarter sales of EGP 2 billion), alongside exploring promising expansion opportunities in the coastal sector. This is backed by an integrated operational framework comprising robust departments in development, engineering, finance, operations, sales, marketing, data analytics, and risk management, in addition to ambitious domestic and international marketing plans through active participation in major real estate exhibitions and events. Dr. Mohamed Farouk, Chairman of Westway Developments, stated that the company’s strength relies on the integration of visions and expertise among its founding major entities, which include Memaar El Farouk for Construction and Development under his leadership, and Deyar for Construction and Development led by Eng. Hany Farrag. He emphasized that this merger of engineering and development expertise has added significant weight to Westway Developments’ ecosystem, enabling it to deliver integrated projects that meet the needs of the Egyptian market and align with the latest modern urban planning standards.

In the same context, Eng. Hussein Salah, Vice Chairman of Westway Developments, stated that “company’s planning and engineering sector operates according to precise execution plans that guarantee strict adherence to project timelines without compromise. Salah stressed that reaching up to 90% completion rates in certain projects reflects the competence of the engineering and operational teams and the top management’s keenness to monitor all field details, ensuring that execution complies with the highest international standards.” The Vice Chairman added that the company is heavily investing in upgrading its internal workflow systems and leveraging data analytics and risk management to ensure continuous success. He indicated that 2027 will witness a qualitative leap through the commencement of deliveries for major projects and the launch of new, advanced phases in new strategic areas and governorates, fulfilling client aspirations and aligning with the entity’s future expansion ambitions. For his part, Eng. Hany Farrag, Board Member of Westway and Chairman of Deyar for Construction and Development, confirmed that the “strategic partnership through which “Deyar” joined Westway Developments directly contributed to a qualitative shift in the investment portfolio, which exceeds EGP 15 billion. Farrag pointed out that Deyar’s long-standing expertise in the construction sector has enabled the company to adopt innovative engineering solutions that ensure operational efficiency and elevate the investment value of commercial, administrative, medical, and residential units.” Eng. Hany Farrag emphasized that the company’s future expansion plan for 2027 is not limited to West Cairo alone, but extends to exploring promising investment opportunities in the coastal sector. He underscored that the strong harmony between the development, engineering, sales, and marketing departments is the secret behind the company’s ability to achieve its EGP 5 billion sales target while maintaining the highest standards of client trust. Meanwhile, Eng. Hany Helmy, Board Member, noted that the operational philosophy within Westway Developments relies on transforming every square meter across its projects into a real estate asset with strong economic viability and sustainable investment returns. Helmy explained that the operations, asset management, and financial analysis departments

work in complete harmony to ensure the success of projects post-delivery—not just during the sales phase—which explains the company’s commitment to diversifying its project activities across commercial, administrative, medical, and hospitality sectors. Eng. Hany Helmy affirmed that the company is preparing for 2027 through an integrated marketing and external exhibition plan that includes participation in major regional and international real estate events to attract new segments of investors and cement Westway Developments’ position as a symbol of credibility and commitment in the Egyptian and Arab real estate markets.

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We measure our success by our ability to execute, deliver, and genuinely operate, rather than just by the number of projects launched or total sales alone.

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Dr. Mohamed Farouk explained that the board’s strategy focuses on thoroughly studying the market and adopting environmental and economic sustainability standards across all projects. He noted that the company places great emphasis on offering flexible sales and payment solutions suited to various client segments, thereby enhancing the competitive value of the company’s projects and boosting longterm investment returns for every investor placing their trust in Westway Developments.

- Mohamed Fawzi, CEO of Westway Developments

Mr. Mohamed Fawzi, CEO of Westway Developments, stated: “We measure our success by our ability to execute, deliver, and genuinely operate, rather than just by the number of projects launched or total sales alone. We have successfully built a portfolio exceeding EGP 15 billion in investments, while completion rates in a number of our projects have reached advanced stages. During 2027, we are working to translate this construction progress into actual handovers according to clear timelines, targeting EGP 5 billion in sales—excluding Q4 sales of EGP 2 billion— while upholding our commitments to clients and maintaining high execution quality.” He added: “My responsibility as CEO is to ensure that we execute what we have promised and deliver on time, rather than stopping at announcing new plans. We will continue working with discipline to achieve our 2027 targets, ensuring that every project bearing the WestWay name stands as a successful, operational asset where clients truly witness the value of their investments materialized on the ground.”

Real Estate

HyperPay Collaborates with Mastercard to Unveil Advanced SME Spend Solution

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Finance

Industry sources added that through HyperPay’s Cards-as-a-Service (CaaS) infrastructure in collaboration with Mastercard’s global network, small and medium sized businesses will be able to instantly issue multi-currency cards, fund them in real time, set spending limits, automate approvals and monitor transactions through advanced analytics and reporting tools. HyperSpend offers a fully digital onboarding experience, using automated Know Your Customer (KYC) and Know Your Business (KYB) capabilities to streamline account opening and verification. This allows SMEs to activate accounts quickly and begin transacting with minimal friction, eliminating many of the manual processes traditionally associated with corporate banking. Interested companies can obtain virtual and physical Mastercard cards on demand and manage them through self-service dashboards and application programming interfaces. In addition, eligible HyperSpend cardholders may have access to special cashback incentives on purchases made with their Hyperspend cards as part of a limited-period market-wide campaign when made available. Industry sources further confirmed that HyperPay spend is aiming to have a meaningful impact on SMEs by reducing operational overheads, improving expense governance with multi-level approval workflows, simplifying reimbursement and reconciliation processes and giving finance teams real-time visibility into corporate spending. “At Mastercard, we work together with key stakeholders across the financial ecosystem to empower businesses big and small to thrive in the digital world. We are delighted to join forces with HyperPay, combining our collaboration to deliver tangible benefits to companies at scale. The initiative builds on our regional SME resilience platform, designed to help small businesses across the Middle East sustain operations, enhance digital capabilities and recover from disruption,” said Saud Swar, country manager, Saudi Arabia, Bahrain, Jordan and other Levant, Mastercard. “HyperPay is committed to supporting the digital transformation of businesses in Saudi Arabia while boosting their productivity and resilience. Our

collaboration with Mastercard positions us as one of the unique fintech companies in the Kingdom to offer a comprehensive CaaS and spend management solution tailored to the needs of SMEs and growing enterprises. By bringing card issuance, expenses, controls, reporting and reconciliation together on a single platform, HyperSpend will enable Saudi businesses to save time, increase financial accuracy, strengthen governance and accelerate digitization,” said Muhannad Ebwini, founder & CEO, HyperPay.

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By bringing card issuance, expenses, controls, reporting and reconciliation together on a single platform, HyperSpend will enable Saudi businesses to save time, increase financial accuracy, strengthen governance and accelerate digitization.

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Mastercard collaborates with HyperPay to launch its HyperSpend platform, a next-generation integrated spend management platform that enables SMEs across Saudi Arabia to issue corporate prepaid cards while enjoying full control over company expenses.

-Muhannad Ebwini, founder & CEO, HyperPay.

Saudi Arabia is home to a dynamic SME ecosystem, with over 1.8 million small businesses currently operating in the Kingdom, supported by a conducive business environment and sizeable government investments. Vision 2030 targets a rise in SME contribution to GDP to 35% by the end of the decade. The launch reinforces Mastercard’s broader commitment to helping small businesses digitize, build resilience and grow with confidence, including through Built Small, Moving Strong, its regional SME resilience platform created to help small businesses navigate uncertainty, supply chain disruption and changing market conditions. It also supports Mastercard’s global commitment to connect and protect 500 million individuals and small businesses by 2030.

Finance

From Roots to Radiance: How Herbal Remedies Are Shaping Modern Beauty Representational Image

The changing face of skincare in developing countries embodies resilience, cultural pride, and global relevance, positioning herbal remedies as the foundation of modern beauty.

Skincare

For centuries, people relied on botanicals like turmeric, neem, aloe vera, saffron, and sandalwood to cleanse, heal, and rejuvenate. Beyond mere cosmetics, these therapeutic treatments effectively addressed acne, pigmentation, wounds, and aging. This reliance on botanicals is deep rooted in the cultures of Asian region. Botanicals abundance, accessibility, and safety made them indispensable, especially in rural populations. Now, even in Urban populace, these herbs are gaining ground rapidly. Today, these practices evolved into formal structured systems such as Ayurveda in India, Unani in the Middle East, and ethnobotanical traditions across Africa, embedding herbal skincare into the social and spiritual fabric of societies. The modern era introduced cosmeceuticals, a hybrid of cosmetics and pharmaceuticals, which revolutionised skincare by offering products that not only beautify but also heal. This change has transformed the way skincare is adopted in developing countries. Unlike conventional cosmetics that provide temporary enhancement, cosmeceuticals deliver measurable physiological benefits. This shift was driven by scientific validation of herbal compounds, such as polyphenols in green tea, curcumin in turmeric, and aloin in aloe vera. These bioactive molecules demonstrated anti-inflammatory, antioxidant, and regenerative properties, making them powerful tools against photoaging (the premature aging of the skin caused by long-term exposure to ultraviolet light), acne, and pigmentation. Nanotechnology further enhanced their efficacy, improving absorption and targeted delivery, and transforming traditional remedies into advanced formulations that could compete in global markets. Key herbal ingredients continue to dominate modern formulations. In most developing countries, turmeric, with its antiinflammatory and brightening effects, remains central to anti-acne and anti-aging creams. Aloe vera, known for hydration and wound healing, is widely used in gels and moisturisers. Neem’s antibacterial properties make it a staple in acne treatments, while green tea catechins combat oxidative stress and aging. Saffron, prized for radiance and pigmentation control, has

moved from traditional masks to luxury serums. These herbs, once applied in raw forms, are now refined into extracts, used into creams, serums, sunscreens, and masks. Despite progress, challenges persist in developing countries. Standardisation of herbal extracts is inconsistent, leading to variability in product quality. Regulatory frameworks are often weak. Bioavailability remains a hurdle, as many herbal compounds are poorly absorbed by the skin.

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Botanicals have always been indispensable to rural populations, prized for their abundance, accessibility, and natural safety. These ancient herbs are gaining ground across urban communities, transforming modern wellness.

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Today, herbal remedies serve as the foundation of beauty traditions in developing countries, proving the old adage that “beauty is skin deep.” While English poet Sir Thomas Overbury coined the phrase in his 1613 poem A Wife to argue that physical traits are superficial compared to inner character, these traditional cultures view the concept through a different lens. Driven by cultural heritage and an abundance of natural resources, their ancestral skincare protocols seamlessly blend inner wellness with outer aesthetics.

Also, developing countries face a number of issues such as unscientific harvesting of medicinal plants, poor post-harvest handling, and soil or pesticide contamination. These factors lower the safety and quality of plant ingredients. Added to this is the lack of scientific testing, clinical trials, and toxicological evaluation makes it hard to prove benefits of the herbal cosmetics.

Additionally, synthetic cosmetics, backed by aggressive marketing and global branding, often overshadow herbal alternatives, especially among younger consumers seeking instant results. Yet, the growing global demand for natural, eco-friendly skincare presents immense opportunities. Sustainable sourcing of herbs ensures long-term viability and appeals to environmentally conscious buyers. Technological innovations like nanocarriers and encapsulation enhance delivery and efficacy of herbal actives. The future of skincare in developing countries lies in balancing heritage and science and is a about roots and radiance.

Skincare

Sustainable Lighting: Innovations Shaping the Future Modern lighting solutions have transformed global illumination, reshaping the way we light our homes, workplaces, public and private facilities, automobiles, railways, and shipping networks. The future of lighting isn’t just about brightness; it’s about intelligent, sustainable, and human-centric design. Advanced lighting technologies—ranging from high-performance light-emitting diodes (LEDs) and sun-powered outdoor fixtures to smart, networklinked systems—are transforming how power is utilized and regulated. Eco-friendly illumination is becoming a crucial element across the global shift toward sustainable construction, intelligent urban environments, and reduced-carbon living.

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Modern lighting solutions have transformed the future of lighting. It’s about intelligent, sustainable, and human-centric design.

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Eco-friendly illumination LED lighting has revolutionized the industry by dramatically cutting electricity consumption and lasting much longer than traditional bulbs, which require frequent replacement and waste significant energy.

LED bulbs are energy efficient compared to incandescent lights. LED lights can be made in several shapes and combinations. Experts can design creative lighting systems that look great and work well.

Technology

Smart and Sustainable Lighting The integration of smart technology is one of the key advancements driving the future of sustainable lighting. Connected lighting systems use sensors, automation, and data analytics to automatically adjust illumination based on occupancy, daylight, time of day, or user preferences. They are adaptive in nature. For example, in an office environment, these systems can save energy by dimming when there is enough natural sunlight and switch off automatically when there is no one in the room. Furthermore, smart street lighting spontaneously adjusts brightness based on real-time vehicular movement and pedestrian activity. This system reduces energy consumption by dimming the lighting system when roads are empty, while still ensuring visibility and safety when people or vehicles are present. This smart lighting solution is a game changer. Operating on fixed schedules and dynamically adjusting based on its surroundings is the in thing. Sustainable lighting goes beyond using LEDs. It encompasses the entire ecosystem, including energy generation, smart controls, manufacturing, installation, maintenance, and disposal. Solar Energy, A Paradigm Shift Renewable energy lighting systems use solar panels to absorb and store energy during daylight hours, then use it to power illumination after dark. Using Solar is useful for outdoor areas like streets, parks, pathways, parking lots, and remote communities. Tapping and using solar energy is also cost-effective compared to traditional power. Renewable-powered lighting could become increasingly viable for many different environments as solar panels, battery systems, and energy-management technologies improve. Human-Centric Lighting and Physical Health The state-of-the-art lighting system focuses on environmental and human impact, rather than just lowering power consumption. The key goal is nurturing spaces where people can thrive in safety and comfort. Human-centric lighting alters the illuminated interior and colour to suit what people are doing and mimic the natural patterns of daylight. The option of various settings—including workplaces, hospitals, schools, and homes—can be improved by adopting lighting systems tailored to support comfort, focus, rest, and

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overall eye health. This marks a vital shift in lighting design, seamlessly bonding sustainability and human experience rather than treating them as competing goals. Leveraging AI to track trends Artificial Intelligence has the ability to elevate intelligent illumination to the next level by leveraging data from connected hardware and sensors to autonomously track power consumption trends and fine-tune illumination settings. For major urban centres and large-scale structures, this technology facilitates proactive upkeep, automated power regulation, and highly adaptable infrastructure. Smart platforms detect abnormal performance trends, allowing operators to fix lighting issues proactively rather than waiting for system failures. Connecting light to the Internet of Things (IoT) enables smart lighting systems to gather practical data regarding their surroundings and daily functioning. Regenerative Illumination A lighting product’s environmental footprint extends far beyond its daily energy consumption. True sustainability requires assessing the entire lifecycle of a fixture—from the raw materials used in its production and its overall lifespan to how easily it can be repaired, recycled, and safely discarded. Consequently, future lighting options may focus on the circular economy. To support this goal, producers can invest in long-lasting parts, modular setups, eco-friendly materials, and engineering that simplifies repairs and part upgrades. These methods cut down on garbage and make items last longer while helping build a smarter, resource-saving economic system.

Multipurpose Networked Poles Urban centres offer the greatest potential for sustainable lighting innovation. Because public and street lighting require massive infrastructure networks, they are ideal candidates for modern upgrades. By expanding their capability beyond simple illumination, these networked poles can host telecommunications, gather environmental data, and streamline asset management. This evolution transforms traditional, single-use lighting infrastructure into a versatile, multi-purpose platform. The Journey Ahead Despite rapid innovation, obstacles remain in the widespread adoption of sustainable lighting. Implementing smart lighting demands full lifecycle planning, spanning from initial setup costs and security risks to system maintenance and eco-friendly disposal. The most effective options will therefore need to strike a balance between high-tech features and being affordable, reliable, accessible, and environmentally sustainable. Conclusion The future of lighting is growing brighter, driven by technological innovation rather than a simple increase in brightness. Advancements in smart, sustainable, and highly adaptable technologies are driving highly efficient improvements in modern illumination. By integrating into eco-friendly buildings, smart homes, solar roadways, and connected urban areas, sustainable illumination significantly lowers energy consumption while upgrading our day-to-day experiences.

Technology

5 Ways AI Search Is Changing How Investors Find Financial Information Representational Image

Investors have always needed reliable financial information, but the way they find it is changing quickly. Instead of opening several websites and reading through lengthy reports, many are turning to AI search for faster, more conversational answers. This shift also gives people a simpler way to view their services when exploring financial companies, platforms, and professional resources online. AI search can summarize complex topics, compare information, and help users discover relevant sources with less effort. As these tools become part of everyday research, they are changing what investors expect from financial information and how businesses present it. 1) Getting Faster Answers to Financial Questions Artificial intelligence enabled searching enables investors to find fast answers to financial questions without having to spend hours flipping through various internet sites and documents. AI technology can condense difficult information into more understandable explanations, so investors can easily grasp subjects like market trends, corporate results, or investment risks. Even so, the use of sources that have been referred to must be ensured when the information might change or affect a major financial decision that the investor has to make.

AI Search

2) Moving from Keywords to Natural Questions With AI-driven search, investors can simply ask what they mean just as they would to someone and are not constrained only on using very short and precise keywords. For example, a person may query on what the current factors that are influencing a company’s stock or even ask about the reason a particular market is going through and be given a reply that is relevant to that question only. It is a financial search method that makes one wonder it can actually get quite a personal experience, a thought mostly that it’s quite the opposite of that kind of searching that the person would have previously done for the words that she might not have even thought of as the right terms to search. 3) Comparing Information from Multiple Sources AI-based search can support investors in aggregating all company reports, financial news, market data, and any other reliable sources during the research process. This way, the users will have more time to find out and analyze the contrasting positions and to spot the things that may not come out when using just one source of information. But, investors should always look at the primary sources to verify key figures, claims, and context before making any decisions.

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AI search is making financial research faster, more conversational, and easier to personalize, but investors still need to question and verify what they find.

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4) Changing How Investors Discover Financial Content AI search is changing which financial websites, reports, and resources investors see first when looking for answers. Instead of simply ranking for specific keywords, financial businesses now need content that clearly addresses real questions and provides useful, trustworthy information. This encourages brands to focus more on helpful content that matches what investors actually want to know.

5) Making Personalized Research More Accessible AI research can transform how finance investigations are perceived, by enabling shareholders to inquire based on their unique preferences and objectives. Rather than grappling with generalized data, they can unearth subjects from varied perspectives and be informed in ways that correspond to their familiarity. While such methods offer an easy way to conduct inquiries, it needs to be highlighted that the results provided by AI should definitely not be considered as individual stock recommendations. The Growing Importance of Trust and Accuracy As AI becomes a bigger part of financial research, investors need to pay closer attention to where information comes from and whether it can be trusted. A fast answer is useful, but accuracy and context matter just as much when money is involved. Check the Original Sources AI tools can summarize financial information, but investors should still review the original reports, filings, and trusted publications. This helps confirm that important numbers and statements have not been taken out of context.

Look for Current Information Financial conditions can change quickly, so outdated information may lead to poor conclusions. Investors should check publication dates and make sure the information reflects the latest available developments. Consider the Source Behind the Answer Not every piece of information found through AI search carries the same level of credibility. Entrepreneurs investing in AI consulting for small business firms can also benefit from understanding how trustworthy data sources, clear content, and responsible AI use work together. Avoid Treating AI as the Final Authority Although AI search can make research easier, it only has a supporting role that is helping, rather than entirely taking over or dismissing investor’s judgment. Major choices in financial matters should be made upon verified information alone and, at the same time, seeking help when necessary from professional financial experts. Conclusion AI search is making financial research faster, more conversational, and easier to personalize, but investors still need to question and verify what they find. As these tools continue to shape how people discover information, financial businesses have an opportunity to make their content clearer, more useful, and easier to trust. For businesses looking to adapt their approach to AI, they can explore relevant solutions and view their services to see how they can support smarter digital strategies.

AI Search

How Entrepreneurs Move from Home to Office Space

To begin with, many new entrepreneurs work from the only space they have available to them: their homes. Thanks to the modern internet, it’s possible to earn income online, without the need to invest in dedicated premises. But over time, the needs of your business may evolve to the point that your home working environment is no longer sufficient. You might need the benefits that come with dedicated facilities, or you might simply want to draw a stark line between your home life and your work life. A real office space might allow you to do exactly that. Representational Image

Business

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The way that your new office is designed can have a significant bearing on the quantity, and quality, of the results you’re able to achieve. Workers might benefit from clear lighting, plenty of outdoor space, and ergonomics.

Identify When Your Business Has Outgrown Home Working So, how can you tell when it’s time to make this switch? The answer might relate to the volume of work you’re doing, and the number of people you’re hiring. If your business involves the storage of materials and stock, then warehousing space might be a concern, too. For example, if you’re a woodworker who is building flight cases for musicians, then having access to a large pile of plywood might be essential. If that pile is larger than your garage can accommodate, or you’re struggling to deal with problems like moisture, then it’s time to move. Budget for the Full Cost of an Office Before you make the move, of course, you’ll need to be sure that you can afford it. When assessing the costs, you’ll want to think about every aspect of running the premises. Furniture, insurance, utilities, and general maintenance should all be factored in. The same goes for small replacement items, like ceiling tiles. If you neglect to account for a cost that later becomes apparent, then you risk making the move less than profitable. In some cases, you might even make it non-viable. For this reason, it’s worth giving yourself a reasonable cushion in your budget. That way, you can deal with problems as they emerge, without worrying that your plans are about to be derailed. Choose a Location That Supports Growth The place you choose to work from matters. It should be reachable by your current workers, and those you might seek to hire in the future. That tends to mean favoring areas with good transport links, access to local amenities, and room for expansion. Think not just about your needs immediately after the move, but also your needs in the years that follow. Design an Office That Enhances Productivity The way your new office is designed can have a significant bearing on the quantity, and quality, of the results you’re able to achieve. Workers might benefit from clear lighting, plenty of outdoor space, and ergonomics. Giving everyone a say in the way the space is designed can lead to greater confidence, and a feeling of emotional investment. Of course, in almost every instance, you’ll need a few potted plants to keep everyone’s mental energy levels high enough.

Business

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Majid Al Futtaim Launches The Hangout by Mall of the Emirates

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A major new precinct within Mall of the Emirates’ AED 5 billion transformation, bringing together entertainment, dining and social experiences in one connected destination. Majid Al Futtaim, a leading shopping malls, communities, retail and leisure pioneer across the Middle East, Africa and Asia, unveiled The Hangout by Mall of the Emirates, a major new indooroutdoor lifestyle and entertainment precinct and a key milestone in the destination’s AED 5 billion transformation. Designed around the way people increasingly choose to spend their time, The Hangout will bring together entertainment, dining and social experiences within one connected destination. The precinct will introduce four entertainment concepts alongside 18 F&B experiences, creating a dynamic new environment where visitors can play, connect, dine and spend time together. During Dubai’s cooler months, The Hangout will extend outdoors through Mall of the Emirates’ first dedicated F&B courtyard. Designed as a landscaped social space, the courtyard will connect seamlessly with the indoor precinct through fully operable façades, creating a fluid indoor-outdoor environment for al fresco dining, gatherings and events.

Business

The destination will also introduce a dedicated climate-controlled outdoor pedestrian connection to New Covent Garden Theatre and Fashion Dome, improving connectivity across the wider entertainment district and creating a more seamless customer journey through the space. Opening in phases through 2026 and into early 2027, The Hangout represents an important step in the continued evolution of Mall of the Emirates from a leading shopping destination into a multi-dimensional lifestyle destination creating more reasons for people to visit, stay longer and return more often. Khalifa Bin Braik, Chief Executive Officer of Majid Al Futtaim Asset Management, said: “Mall of the Emirates has been defining retail and lifestyle experiences in Dubai for more than two decades. Our ambition now is to ensure its next chapter is as transformative as its first. Mr. Braik added “Today, destinations are competing for people’s time as much as their spend. The Hangout responds to that shift by bringing entertainment, dining and social experiences together in a way that creates more reasons for people to visit, stay and connect. As part of our AED 5 billion investment in Mall of the Emirates, we are not simply introducing new concepts; we are evolving how the destination is

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Ignace Lahoud, Chief Executive Officer of Majid Al Futtaim Entertainment and Lifestyle, said: “Entertainment is evolving as customers increasingly seek experiences that are active, social and shared. The Hangout responds by bringing together Activate, our home-grown concepts SOCO and Explorers, and a reimagined Magic Planet for a new generation. Together, they create one connected destination where customers can play, dine and discover more. It represents the future of location-based entertainment: greater choice, more reasons to return and long-term value for the wider destination.” Four new entertainment experiences At the heart of The Hangout will be four distinct entertainment concepts, each designed around a different way to play, discover and connect. Activate Following its successful debut at City Centre Mirdif, Activate – one the world’s first active gaming experience will open at Mall of the Emirates in October 2026.

The high-energy, technology-powered concept blends physical activity with immersive gameplay across 12 light-up rooms and more than 50 interactive challenges. Designed for guests aged six and above, teams can test their mental agility, compete cooperatively and climb the global leaderboard together. SOCO Opening in Q4 2026, SOCO will introduce a 2,700 sq. m social entertainment destination built around connection, bringing people together through play, food and shared experiences. Combining friendly competition with curated dining, SOCO will feature state-of-the-art bowling lanes, UAEfirst simulators, AR darts, karaoke and VIP party rooms. Designed for visitors of all ages, the concept will bring entertainment, socialising and hospitality together within one high-energy destination. Explorers Opening in Q1 2027, Explorers, following its successful debut at City Centre Mirdif, will introduce a 2,500 sq. m family destination designed for children aged 1–12. The experience will feature three immersive play zones, including suspended net climbs and STEM-focused water play, alongside hands-on workshops in cooking, woodworking and arts. Designed to encourage curiosity, confidence and shared family discovery, Explorers will combine free play with expert-led skill-building.

Magic Planet The Hangout’s fourth concept will mark the next chapter for Magic Planet one of the most recognised family entertainment brands. Reimagined for a new generation, in 2027 the new experience will bring together familiar favourites and new innovations within a contemporary destination designed for families to play, connect and create lasting memories.

Today, destinations are competing for people’s time as much as their spend. The Hangout responds to that shift by bringing entertainment, dining and social experiences together in a way that creates more reasons for people to visit, stay and connect.

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experienced. The Hangout is an important expression of that ambition and of our long-term commitment to ensuring Mall of the Emirates continues to evolve alongside the communities it serves.”

- Khalifa Bin Braik, Chief Executive Officer of Majid Al Futtaim Asset Management A new dining destination Dining will be integral to The Hangout, with 18 F&B experiences planned across the precinct.

The line-up will include 12 restaurants and four kiosks, bringing together distinctive homegrown favourites and sought-after international concepts across cuisines spanning Indian, Levantine, Italian and Pan-Asian. Confirmed names include Fatt Pundit, Crunch, Apollo, Asma, Junk Smash Burger, Public Pizzeria, Crystal Jade Noodle Bar and Feels, with further concepts to be announced. Two of The Hangout’s entertainment destinations will also incorporate dedicated F&B experiences, adding another dimension to the precinct by bringing dining and entertainment together within the same experience. Together with the outdoor courtyard, the mix will establish The Hangout as a significant new dining and social district within Mall of the Emirates, whether visitors are coming to play, dine, meet friends or celebrate. Reimagining Mall of the Emirates for its next 20 years

Business

The Hangout forms part of Majid Al Futtaim’s AED 5 billion transformation of Mall of the Emirates, one of the most significant investments in the destination since it opened more than two decades ago. The wider transformation also includes a luxury wellness club, new dining precincts and a new theatre, alongside improvements to accessibility, mobility and the overall customer journey, including barrierless parking. Together, these investments reflect the changing role of the modern mall evolving beyond a destination centred primarily on transactions into one built around experiences, connection and community. As Mall of the Emirates looks ahead to its next 20 years, The Hangout provides an early look at that future: more social, more experiential and designed around how people want to spend their time.

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Business

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Mashreq Collaborates with Citi and Swift to boost Cross-Border Payments Representational Image

Banking

always-on economy, the demand for real-time movement of liquidity continues to grow. Participating in this initiative enables us to help shape the future of international payments and ensure our clients are well positioned to benefit from emerging innovations in the global financial ecosystem.”

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Industry sources added that this initiative uses bank-issued tokenized deposits to explore faster, cross-border payment capabilities. By connecting tokenized deposits with Swift’s trusted financial messaging infrastructure, the initiative is designed to reduce friction in international payments and has the potential to improve speed, liquidity efficiency and the movement of funds across markets.

The collaboration forms part of Swift’s global initiative. The ledger was designed by more than 40 financial institutions, with 17 banks piloting it for tokenised deposit transactions since Swift announced it was ready for use in July 2026. The Minimum Viable Product (MVP) phase of the ledger is focused on demonstrating 24/7 real-time cross-border payments. Swift’s ledger provides a shared orchestration layer connecting bank-issued tokenized deposits between participating institutions. For businesses and financial institutions, the initiative has the potential to unlock new efficiencies in liquidity management and treasury operations. By extending payment availability beyond traditional banking hours, businesses could gain greater flexibility in managing working capital, optimizing liquidity across regions, and responding more quickly to commercial opportunities.

Vivek Batra, Head of Global transaction Banking at Mashreq, said: “At Mashreq, we believe the future of payments will be defined by greater speed, availability and interoperability, delivered through trusted financial infrastructure. This collaboration with Citi and Swift allows us to explore how nextgeneration payment capabilities can help clients move money more efficiently across markets and time zones while maintaining the security, resilience and governance standards that global finance depends on. As businesses increasingly operate in a digital,

The initiative reflects the growing interest across the banking industry in tokenized deposits and their potential role in enhancing financialmarket infrastructure.

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Mashreq, a leading financial institution in the MENA region, has successfully completed a live transaction with Citi using Swift’s blockchain ledger infrastructure, marking an important step in the evolution of alwayson cross-border payments.

Rizwan Shaikh, Head of Services for Middle East and Africa at Citi, said: “Together with Mashreq and Swift, we are demonstrating that always-on, interoperable cross-border payments are already a reality. This milestone reflects Citi Services’ strategy to connect traditional payments infrastructure with nextgeneration digital asset networks, helping deliver 24/7 payment availability and more efficient liquidity mobility for clients.” The initiative reflects the growing interest across the banking industry in tokenized deposits and their potential role in enhancing financial-market infrastructure. Unlike public digital assets, tokenized deposits represent regulated bank liabilities and are designed to operate within existing banking, compliance and settlement frameworks. For Mashreq, the collaboration builds on its focus on digital assets and next-generation payments.

Banking

Why Outdoor Living Is Becoming a Priority for Abu Dhabi Homebuyers

What today’s buyers are actually looking for Private gardens and courtyards remain the most requested feature, particularly among families moving from apartments into villas or townhouses. Shaded terraces and pergolas follow closely, since they extend how many months a space can be used comfortably. Access to communal parks, cycling paths and walking trails also carries weight, especially for buyers who value an active routine close to home. Low-density layouts have become a quiet but powerful selling point. Homes with generous space between buildings feel calmer and more private, a quality that is hard to recreate once a plot is built up. Buyers increasingly treat these qualities as fixed

Real Estate

Waterfront communities are leading the trend This shift is most visible along Abu Dhabi’s coastline. Waterfront communities naturally offer open horizons, sea breezes, walkable promenades and a built-in reason to spend time outside. A stroll along the water or an evening watching the tide are experiences landlocked developments cannot match.

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A lifestyle shift that built up over time Years of dense urban development left buyers craving open-air alternatives, and recent global events pushed households to rethink how their homes function. Remote work blurred the line between office and living space, and families began spending far more time within their own walls. That experience left a mark: homes needed room to breathe, safe play areas for children, and spaces to exercise or relax without leaving the property. Abu Dhabi’s climate rewards well-designed, shaded outdoor areas for much of the year, so this shift found fertile ground. Buyers now actively search for private gardens, rooftop terraces and access to parks or promenades. Agents report that outdoor space is often among the first questions raised in early viewings, sometimes before layout or finishing details come up at all.

requirements, pushing developers to bake outdoor considerations into early masterplanning rather than treating landscaping as a finishing touch.

Homes with wellmaintained gardens, functional terraces or waterfront access tend to attract stronger interest and shorter time on market.

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Abu Dhabi’s residential market has shifted. Buyers once judged a home mainly by its interior finish; now they weigh how much of daily life can happen outdoors. Balconies, gardens, courtyards and shaded terraces have moved from pleasant extras to deciding factors. A home is no longer just shelter and status, but daily wellbeing and a stronger connection to the surrounding environment. Developers have responded by adding more green space, water features and outdoor amenities to match these expectations.

This has made the best waterfront communities in Abu Dhabi a recurring point of comparison for buyers weighing their options. These communities combine private outdoor amenities at the home level with shared waterfront space at the community level, giving residents flexibility over how and where they spend time outdoors.

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Designing homes that blur the line between indoors and outdoors Large sliding and folding doors increasingly connect living rooms to gardens or terraces, letting spaces expand outward when weather allows. Courtyards at the centre of a home bring in light and airflow while offering a private, shielded outdoor pocket. Shading now matters as much as the space itself. Pergolas, deep overhangs and landscaping keep terraces usable through warmer months. Pools have shifted from decorative features toward functional extensions of daily life, positioned closer to living areas for regular use. The investment case behind outdoor-focused homes Outdoor amenities are starting to influence resale value and rental demand. Homes with well-

maintained gardens, functional terraces or waterfront access tend to attract stronger interest and shorter time on market. Families relocating to Abu Dhabi often prioritise outdoor space, since it affects how easily a household settles into a new environment. Developers have taken note, with new launches leading marketing around lifestyle imagery rather than interior finishes alone. Final thoughts Outdoor living has moved from a bonus to a genuine priority for Abu Dhabi homebuyers, driven by climate, lifestyle habits and a broader appetite for wellbeing. Communities that planned for this shift from the outset are setting the standard for what a welldesigned Abu Dhabi home should offer.

Real Estate