Brands Review Magazine - Issue 1

Editorial Welcome to the first edition of Brands Review Magazine, a global digital magazine that showcases the best brands in various categories such as health and fitness, technology, lifestyle, food and beverage, fashion, consumer electronics, and more. We are delighted to have you as our reader and we hope you will enjoy our magazine as much as we enjoyed creating it.

Brands Review Magazine was started with the aim of introducing the best brands from around the world to our readers. We are based out of London, UK, and we cover mainly Europe, Africa, and Asia regions. We have assembled a team which is the right mix of knowledge and experience, youthful vibrance and elegance. Our young and experienced writers, graphic designers and editors work hard to bring you the most relevant and engaging content every month.

Why is it very crucial to stay updated about the latest news on brands, gadgets and consumer goods in today’s world? Because the world is changing super-fast and so are the needs and wants of consumers. By staying updated, you can make informed decisions that enhance your quality of life. You can also avoid missing out on the opportunities and benefits that the new brands and products offer. You can also be a smart and savvy consumer who knows how to compare and choose the best products that suit your budget and lifestyle.

Our magazine is committed to bringing you the best news and reviews of consumer brands and products from around the world. We want to help you discover new and exciting brands that offer high-quality products and services that suit your needs and preferences. We also want to keep you updated on the latest innovations and breakthrough products that are being launched worldwide every day. Whether you are looking for a new fitness tracker, a smart home device, a vegan snack, a trendy outfit, or a wireless speaker, we have got you covered.

What makes Brands Review Magazine different from the rest of the existing magazines on brands? By reading our magazine regularly, you will get to know all the latest trends and developments in the world of consumer brands and products. You will also get to learn from our experts who share their insights and opinions on various topics related to brands and products.

We are not just a magazine; we are a ‘brand’. We value your time and money and hence we are thankful to you for choosing us to be your partner in bringing the best content about brands to you. We invite you to immerse yourself in the world of brands that you love. We also encourage you to engage with us on our online platform and connect with us on our social media channels. We believe that by learning from our readers each day, we can make ourselves better and bring joy into the lives of our readers by empowering them.

Thank you for choosing Brands Review Magazine. Happy reading!

Co-Founders

Content Writers

Advertising Contact

Shankar Shivaprasad Shashank Madesha

Ujal Nair, Tamanna Sheikh, Madhulika Pandey, Bhaagya Raj Sathya Narayan, Medhaj Nair

Mike@brandsreviewmagazine.com

Head of Sales, Research and Operation

Office Address

Editor

Graphic Designer Chandan R

Bill Thornton

Assistant Editor Amith Raj S

Mike Lloyd

7 Bell Yard, London, England. United Kingdom Post Code: WC2A 2JR

CONTENT 10

A sneak peek into the 6 hospitality industry trends for 2024

14

Top global health and fitness trends for 2024

18

Top 10 trends in the global healthy food and beverage industry

06

Top 10 trends in the global spa industry

24

Hyaluronic Acid, a Beautifying Element to Make You Look Confident

28

Role of Automation in today’s business scenario

34

From Hipsters to Chicsters: Evolution of Modern American Fashion

40

Smart Technology Trends To rule the Information Era

48

Pioneering sustainable practices in Britain’s energy industry

50

Fast and furious: The Roadmap to Italy’s Automotive resurrection

54

From Corsets to Couture: The Elegant Revolution of the French Fashion Industry

Wellness

06

Top 10 trends in the global spa industry

What is a Spa?

to well-being through a variety of

Spa market analysis – the driving

commercial

professional services that encourage

factors

establishment that provides a range

the renewal of the mind, body, and

•

of services for health management

spirit.”

A

spa

refers

to

a

Globally, the increasing interest in experiencing wellness services

and body relaxation that may include

during vacations is driving the

but are not limited to massages, body

Spas cater to a wide variety of clientele

destination and leisure wellness

scrubs, steam baths, sauna baths,

who are looking to unplug and find

businesses.

manicures and pedicures, facials, and

stress relief. Some premier health

global shift in trend towards a

waxing.

spas offer multi-day wellness boot

more comprehensive approach

camps for executives with systematic

to health and beauty and in order

The word “spa” is often used to

diet plans, physical evaluations, and

to complement their regular spa

describe a resort located by mineral

personalized treatments.

services, spas have begun to

springs that are thought to have

Catching

on

this

diversify and branch into health

health-promoting properties, but the

Wellness travel has become one of the

and aesthetics by offering a

term is also associated with a wider

industry’s fastest-growing sectors.

wider range of services to well-

array of commercial facilities offering

The forecast for the global spa market

seasoned spa-goers, in addition

wellness treatments.

predicts a growth rate of 6% by 2025.

to

Let us take a look at some of the

health

factors that is driving this growth.

acupuncture.

The International Spa Association (ISPA) defines spas as places “devoted

•

Due

the

formerly treatments

to

rapid

“alternative” including urbanization,

Wellness sedentary lifestyles and hectic

spas thereby expanding the spa

Spa market trends

schedules,

market in dimensions across the

Here are the wellness and travel trends

world.

that will entice you to reboot both

mental

health

problems such as depression, anxiety, and stress are becoming

•

Keeping

in

line

with

the

mind and body in 2024.

above trend, spas are offering

As a result, there is a growing

personalized luxurious and super-

Diagnostics will influence your

preference for therapeutic spas to

luxurious experiences through

travel plans

reduce anxiety and stress.

various

programs

Preventative’ is trending now in the

work-

and treatments. They are also

spa industry. This is because the

induced stress, several corporate

gaining massive tide as they are

latest

organizations

expanding their customer

and diagnostic tools empower spas

base to individuals that prefer to

to customise stays with therapies

their

relax in a comfortable ambience.

that address everything from body

employees, which is also acting

Additionally, the availability of

health to emotional well-being. For

as a driving factor for market

natural and organic procedures

instance, a Swiss wellness brand’s

growth.

and

and

spa has an in-house molecular lab

associated with the spa services,

the increasing employment of

that analyses genes associated with

such as stress-relief, minimization

innovative marketing strategies on

ageing—and prescribes treatments

of body pain, and the calmness

social media to strengthen brand

accordingly. A wellness spa in Miami

offered, are driving the demand

positioning are acting as other

can run diagnostic tests on over 100

for spa services.

growth drivers. Contemporary

parameters like serum glucose and

clubbed

spas that provide facial and

cholesterol, and uses results to create

with the increasing spendable

detoxifying treatments by using

a roadmap for longevity.

earnings and increasing health

organic ingredients, peels and

consciousness among people is

water-based elements along with

A New York wellness resort is

also driving the market growth.

the ones that promote natural

equipped with advanced diagnostic

With

healing of the skin, have also

technology which assesses the state

amplified the industry growth.

of

In

order

relieving

to

Changing

mitigate have

been

various

stress-

practices

The

health

lifestyles

tiredness

to

benefits

becoming

increasingly common among the

•

•

more common among people.

suggesting

•

07

•

wellness

floatation

therapies

science-based

your

technologies

musculoskeletal

urban populace, people prefer

cardiovascular

to have services that help them

key health indicators and a screener

rejuvenate and relax, in order to

for cognitive health. This data is

keep themselves fit and healthy.

used to customise everything from

Owing to the growing demand

a 90-minute therapy to a 12-week

for beauty enhancements among

program. Guests of a longevity retreat

most customers, several spas offer

brand are sent a wearable strap to

various

cosmetic

gather data on sleep, recovery, and

medical procedures, along with

fitness prior to arrival so staff can

their usual spa treatments, to

create tailor-made itineraries.

non-invasive

health,

and

system, other

capture the growing demand •

trend.

Pro-ageing and longevity – the

Additionally, the growing interest

new buzzwords

in

and

Pro-ageing and longevity practices

investment in self-improvement

are terms we will be seeing more

has changed the perception of

frequently.

personal

pampering

Peptides,

stem

cells,

08

Wellness

and platelet-rich plasma are the

artist studio, a hotel in Marrakech,

consciousness. The latest meditative

latest

that

offers guests the opportunity to be

activities are set in movement. New

promote youthful skin. Cutting-edge

tutored in pottery, weaving, beading,

nature wellness retreats incorporate

technologies are being employed

and more by top master craftsmen.

mindful kayak and paddle board

to improve the appearances of dark

And, at a property in Santa Fe, local

excursions to floating docks where

spots and wrinkles, and revitalise

artists lead workshops both on- and

you’ll practice yoga or soak in a hot

cells. A skincare brand is using a

off-property in disciplines ranging

tub surrounded by ancient cedar

form of light therapy that regenerates

from watercolours to chalk pastels.

trees. A hotel in Iceland and Colorado

collagen at its new spa. In London, a

As a result of the pandemic-fuelled

feature ski excursions and snowshoe

spa claims an innovative three-in-one

pottery craze, a wellness property

forest bathing sessions.

chamber which detoxes the body and

offers ceramic making, tile work, and

stimulates cellular repair.

raku firing—a 16th-century Japanese

In the Maldives, luxury wellness retreat

technique.

has even made the sound bathing

advanced

therapies

The new norms of socialising –

experience a walking journey through

soaking and steaming

a jungle path lined with 12 instruments

Scandinavians believe stress melts

that create different vibrations. The

away faster if you socialise while

pandemic brought into fore the joy

sweating. The rest of the world

of walking, and some of the world’s

is catching on by building sauna

leading trekking destinations are

and hydrotherapy complexes with

opening luxurious new retreats where

restaurants, bars, and even live music.

we can clear our mind and challenge

In Alaska, a Nordic Spa features a

our bodies. In Nepal, another trekking

pool circuit of steamy 103-degree

paradise, a 250-mile hiking trail has

pools and polar plunges, a Himalayan

given hiking fans a new item for their

rock salt sauna, Russian banyas, and

Recovery is the new secret to

bucket-list. The historic pilgrimage

cedar soaking tubs and barrel saunas.

performance

route takes in 400 historic and cultural

At another spa outside of Toronto,

Ask professional athletes their secret

sites set against snowy Himalayan

six saunas, two steam rooms, and

to performance improvement and they

peaks. A Hotel in Nepal offers guided

multiple hot tubs and cold plunges

will tell you that it is recovery, and not

day hikes as well as multi-day treks up

are complemented by a Biergarten,

double work-outs. On this line, a spa in

to the border of Tibet with glamping-

cocktail lounge, and farm-to-table

Switzerland will feature a biohacking

style accommodations.

restaurant. At a spa in Colorado, you

recovery lounge geared at speeding

can watch live music performances

up recovery. In Colorado, a luxury

The

while hopping around the outdoor

hotel has a recovery lounge that offers

treatments

complex consisting of plunge pools

oxygen therapy plus equipment such

•

Crystal Healing Massages

and eight soaking tubs.

as compression boots and heating and

•

Turkish Bath Massage

DIY massage devices. In Napa Valley,

•

Gold Massages

Don’t want to meditate? Try Arts

the restoration and recovery circuit

•

Lymphatic Drainage Facials

and crafts

at a spa can cure everything from

•

Sound Baths

Silent meditation sessions aren’t the

fatigued muscles to a hangover and

•

Colonic Hydrotherapy

only pathway to awareness. More

other therapies.

•

Salt Sauna

•

Ayurveda Massages

spa resorts are offering guests with

most

in-demand

fresh ways to work the creative side

The new mantra in mindfulness

•

Light Therapy Facials

of their brains. A new glass-panelled

Stillness

•

Doggy spa breaks

is

the

new

path

to

spa

Wellness

Immersive spas are set to be the most popular spa experience of 2024, with searches for the unique style of spa up by 566%.

Immersive spas, use technology to immerse visitors, to make them feel as if they’re in the natural world – from bathing in a storm, complete with lightning and thunder to relaxing in a pool by a waterfall.

Other unique spa offerings which ranked in the top ten trending experiences were dog-friendly spas – with people searching for doggy spa breaks 50% more than previous year.

- Blog by Amith Raj S

09

10

Hospitality

A sneak peek into the 6 hospitality industry trends for 2024

many jobs cannot be performed remotely. This is especially true given the exponential growth in the use of videoconferencing and collaborative working

applications,

which

was

sparked by the lockdown restrictions.

Responding to this potential requires much more from hotel operators than simply offering high-quality Wi-Fi. There has been a paradigm shift in attitudes as well; this new generation of remote workers are interested in community, being around peers who share their interests, and leading a

more

well-balanced

existence.

However, they don’t necessarily want to be surrounded by tourists when they have a deadline to meet!

It signals the end of the drab and oppressive hotel business centre era.

I anticipate seeing more creative coworking spaces open up, as well as suites being remodelled to incorporate a

desk/office

arrangement

and

Introduction:

several locations, while also examining

transform into useful meeting rooms

In just the last few decades, we have

how hoteliers are responding.

as necessary.

distribution paradigm, the arrival and

1. The working nomad:

In addition, I see a great opportunity

rise of some of a major hospitality

There is a huge opportunity for

for holiday locations to develop

company (and its imitators), the

the travel industry, and especially

customised

emergence of a significant competitor,

hospitality operators, to embrace

to draw in working nomads. Ideally,

and the virtually overnight closure

this new generation of digital nomad

tourism

of many key markets’ hotels due to a

remote

businesses

pandemic.

employment with international travel.

enhance the message and make sure

Major

that promises were believable and

witnessed the OTAs upend the hotel

workers employers

who are

combine embracing

However, the hotel sector continues

hybrid working models, and others are

to grow by adjusting to changing

committing to work-from-anywhere

circumstances and continually viewing

policies.

marketing

boards would

and

campaigns hospitality

collaborate

to

could be kept in practice.

2. The rise and rise of wellness tourism:

trends as possibilities. I’ve chosen a few of the most important hospitality

The knowledge and services economy

More than any other trend, hotels

trends to be aware of in the context of

is less constrained in this regard,

are trying to rebrand themselves as

strong hotel development pipelines in

even though it is acknowledged that

health and wellness destinations. It’s

Hospitality understandable why the market is

classes and personal training sessions

booming.

as well as picking the in-house

11

F&B options over unproven local Hotels must realise, though, that such

competitors because they believe they

a repositioning may not be as easy

would provide better food.

or risk-free as it first appears. Much depends on location: are nearby

3. Embracing technology in spa

medical and wellness professionals

& wellness:

available,

The Covid pandemic and the explosion

considering

that

the

majority of hotels cannot afford to

in

wearable

employ such professionals full-time?

have combined to make us far more

Additionally, a number of businesses

interested in our own personal health

are already doing well in this market,

and wellness. This has the potential

so it’s crucial to research the local

to both present an opportunity and

competitive landscape before making

eliminate a threat for the spa and

a major financial commitment.

wellness sector.

Often, it may be preferable to consider

Many ‘conventional’ spa rituals and

more modest changes—what I refer to

treatments are less clearly beneficial

as “light wellness”—that can appeal

than new technology like cryotherapy,

to health-conscious visitors without

hyperbaric chambers, and the like.

breaking the bank. A small gesture like

Working

stocking the minibar with healthier

validated treatments can also lead to

options will warm people up to your

fewer but higher compensated spa &

business. Additionally, it’s becoming

wellness employment, which is crucial

more typical to offer pillow and

for a sector that is having trouble

mattress menus; but, why stop there?

recruiting staff in the broader “battle

Why not take things a step further

for talent” in hospitality.

with

fitness

these

technologies

scientifically

by implementing sleep and wake-up rituals that are in sync with circadian

4. Deploying smart technology in

than it is at an airport check-in, though.

rhythm cycles?

hotels:

Why not give me the opportunity to

Technology and the hotel sector

check in from a smartphone app while

be regarded as a wellness-

interact in an unequal way. We

I’m still in my cab leaving the airport

conscious hotel, you don’t necessarily

don’t typically lead the way in

if I’m your guest? In this manner, I

need to launch a specialty vegan

technological

instead,

am aware that a room is ready for

restaurant

millions

we focus on applications created for

me and can enter it right away when

remodelling your spa. But even if

the commercial real estate industry,

I get there. But more importantly, if I

you do spend money, it should be

airports, and homes, then consider

want to interact with someone, there

worthwhile because, according to

how to incorporate them into so-

are staff members who have been let

studies, guests who are concerned

called smart hotels.

out from behind the front desk and

To

or

spend

innovation;

about their health tend to spend more

are available in the lobby to welcome

money overall. This can be explained

The demand for a more kind greeting

me, respond to my inquiries, and

by the fact that they are willing to

and a level of customization is

recommend the best restaurants, bars,

spend money on things like yoga

considerably greater in a hotel setting

and tourist attractions. As a visitor, it

12

Hospitality

Hospitality

13

gives me the impression that the hotel

The idea of the “Transformation

lifestyle, one in boutique, etc., we may

is effectively incorporated into the

Economy,” where experiences are

eventually see some rationalisation.

neighbourhood.

elevated from simple enjoyment to genuine personal transformation, was

Conclusion

This type of customer-facing position

explored more subsequently by the

These are the only six trends in

necessitates outstanding soft skills

same writers.

hospitality I’ve decided to emphasise

(as well as encyclopaedic destination

today. There are numerous other

knowledge) and is therefore more

What does this signify for marketing

topics on the strategic agenda of

rewarding professionally and may

in the hotel industry? I believe

the hospitality executive, some of

even result in higher pay. These are

that the messaging will change to

that such social responsibility, may

precisely the types of jobs that we as

emphasise this idea of transformation

ultimately prove to be more significant

an industry need to offer if we want

through travel experiences, especially

than

to attract and retain the talent we

in relation to health and wellness.

continual struggle of the hotel sector

need. If you’re a “people person,” it’s

Additionally, messaging will become

to recruit and retain employees is the

a profession you can love and make

even

common thread that connects most of

your own.

especially in the luxury market. The

more

granularly

tailored,

those

already

stated. The

them, if not all of them.

benefit of digitization is that it makes such actions simpler to do.

The focus of most of what I’ve said has been on giving visitors transformative,

6. Can the hotel ‘brand explosion’

highly

last?

But how can a hotel accomplish this

This sixth and last trend is probably

successfully when its front-line staff is

a little more debatable than the other

always changing?

individualised

experiences.

ones I’ve mentioned because they can largely be considered as possibilities

As a sector, we must address how

rather than risks. It is about the

we attract, retain, and inspire young

segmentation of the hotel industry

people to work in the hospitality

into numerous sub-segments, each

industry. We also need to use

having a stable of rival brands.

technology to increase our freedom to invest in people and give them

Although having options is generally

roles that enthral both them and

a positive thing for consumers, has

their guests. Finally, we must reclaim

the hotel industry taken this practise

the idea of personalised, human-

too far? Given so many brands, are

to-human interactions that Airbnb

consumers becoming more perplexed

successfully employed when it first

than inspired? Will they still believe

started to challenge the traditional

5. Marketing gets ‘transforma-

that formerly independent brands that

hotel industry.

tional’:

are now a part of a global conglomerate

We

frequently

discuss

how

the

can offer genuine experiences?

hospitality industry is a part of the larger

“Experience

Economy,”

Because of the direction that visitor demand is moving, the hotel sector

a

Personally, I believe that these worries

will experience remarkable growth if

phrase Pine & Gilmore first used just

are legitimate and that when larger

it can pull this off.

before the year 2000.

operators concentrate on one brand in

- Blog by Amith Raj S

14

Healthcare

Top global health and fitness trends for 2024 Health fitness specialists throughout

respiration rate, and ECG are among

the world have discovered these new

the new advancements.

developing trends, instead of making decisions based on the newest exercise

2.

Outdoor

Activities.

infomercials found on television, social

trend enables health and fitness

media, or the next hottest celebrity

professionals to provide more outside

promoting a product. Along with

activities

COVID-19-related trends that first

rides, and group walks. Along with

surfaced in 2021 and persisted in 2022,

ECO challenges like stand-up paddle

these trends also recognise some new

boarding, kayaking, mountain biking,

developing patterns and continue to

and backcountry trekking, activities

validate previously discovered trends.

might be brief events, daylong events,

including

guided

This

hikes,

or scheduled multi-day expeditions.

1. Wearable Technology. Wearable

Recently,

technology

rate

have gained popularity. Participants

monitors, smart watches, activity

congregate with a selected leader

trackers, GPS tracking devices, and

generally in a local park, hiking area,

fitness trackers that can track heart

or bike track.

includes

heart

more

outdoor

pursuits

rate, calories burned, sitting time, sleep quality, and a variety of other metrics.

3.

High-Intensity

Since its debut, wearable technology

Training (HIIT). These exercise

has been the most popular trend.

regimens frequently alternate periods

These gadgets may track a variety

of

of data in addition to steps and heart

rates exceeding 80% of maximum)

rate, including body temperature,

with rest intervals. A range of health

calories, sitting time, sleep duration,

benefits are observed from these high-

and much more. The accuracy of

intensity interval training. Dumbbells,

wearable technology was initially a

barbells, running, cycling, using one’s

concern, but these problems now

own body weight, and stair climbing

appear to be solved. Blood pressure,

are just a few examples of the several

oxygen saturation, body temperature,

HIIT styles.

high-intensity

Interval

activity

(heart

Healthcare 4. Employing Certified Fitness

to meet the demands of activities of

Professionals.

significance

daily living and for the performance of

of selecting certified fitness and

various sports that require strength,

health specialists with degrees from

speed, and agility.

The

authorised institutions further boosts our confidence of a guaranteed

7. Home Exercise Gyms. Home

result. Employing certified fitness

exercise gyms includes equipments

experts

completed

such as resistance bands, free weights,

approved certification programmes

cardio equipment, or many other

and educational programmes have

fitness options. They can be solo

become increasingly popular in the

or family events and self-guided or

urban as well as semi-urban youths.

instructor-led through online classes.

who

have

This trend was a popular alternative 5. Personal Training. Personal

over going to a gym during the

training includes goal setting, fitness

COVID-19 quarantine periods. Home

assessment, and exercise programming

gyms can use minimal equipment or

with a trainer in one-on-one settings.

expensive treadmills and bikes. As

Personal trainers provide exercise

the world emerges from the isolation

technique

monitor

imposed by the COVID-19 pandemic,

improvement, and advice workouts

home gym manufacturers will need

based on each client encounter and

to make major adjustments, including

also based on the client’s progress.

lowering the price of equipment, to

One-on-one training continues to

convince consumers that home gyms

be a strong trend as the profession

are still a better option.

instruction,

of personal training becomes more accessible online, in health clubs, in

8. Exercise is Medicine. Exercise

the home, and in work sites. Personal

is

training includes fitness testing and

health

goal setting with the trainer while

physicians and other health care

collaborating one-on-one with a client

providers to include physical activity

to prescribe workouts specific to his

assessment

or her individual needs and goals.

standard of care when designing a

Medicine

(EIM)

initiative

and

is

that

a

global

encourages

treatment

as

a

treatment plan. Exercise is Medicine 6. Core Training. This trend includes

recommends

the kind of training that emphasizes

patients to evidence-based exercise

on the conditioning of the stabilizing

programs and qualified health and

muscles of the trunk, abdomen, and

fitness professionals. In addition,

back. Core training uses stability balls,

EIM recognizes health and fitness

half-ball balance trainers, wobble

professionals as part of the healthcare

boards, foam rollers, body weight,

team in their local communities.

physicians

to

refer

and free weights. Exercising the core muscles improves the overall stability

9. Lifestyle Medicine. Healthy

of the trunk and transfers that to the

habits are encouraged by lifestyle

extremities, enabling the individual

medicine

as

the

cornerstone

of

15

16

Healthcare

medical treatment, disease prevention, and health

dietician without possessing the required state

promotion. Target patient behaviours can include

government licences. The regulation of fitness

things like quitting smoking, improving diet,

experts is a current trend in the industry.

boosting physical exercise, reducing stress, and promoting social connectedness, among others.

12.

Health/Well-Being

Coaching.

The evidence-based practice of lifestyle medicine

style of coaching involves working one-on-

involves helping people and their families develop

one or occasionally in a small group, with the

and maintain healthy behaviours that have an

coach offering support, goal-setting, direction,

impact on their health and quality of life.

and encouragement. The client’s values, needs,

This

vision, and short- and long-term goals are 10. Yoga. Yoga can be practised alone, with

the focus of the health/wellness coach as they

others, with or without a live instructor, and in

employ behaviour modification techniques to

different styles like power, hot, or restorative yoga.

direct intervention efforts. This trend involves

Yoga certifications, instructional videos, books,

incorporating behavioural science into initiatives

and advanced practises are available for students

for lifestyle medicine and health promotion.

of all skill levels, from beginners to experts. The practice of traditional yoga has evolved over time

13. Mobile Exercise Apps. These apps, which

and is now offered as on-demand videos and

work with the majority of mobile devices, can give

books.

users aural and visual cues to get up and move around after being inactive or when to start and

11. Licensure for Fitness Professionals. This

finish exercising. These apps are created by a

pattern is in favour of allowing fitness experts

wide range of businesses and brands. These apps

like personal trainers, exercise physiologists, and

are available for mobile devices such as iOS and

clinical exercise physiologists to have licences.

Android devices and can track progress over time

For instance, a person cannot identify themselves

in addition to hundreds of other features.

as a medical doctor, nurse, physical therapist, or - Blog by Amith Raj S

Healthcare

17

18

Food & Beverage

Top 10 trends in the global healthy food and beverage industry Introduction:

We can see strong growth in vegan

will get the most benefit out of it. After

Consumers have prioritised health and

food trends. Non-vegans are jumping

all, they are the ones who are driving

made it a top priority as a result of

on the bandwagon as they are

the change. So, let us take a look at the

the COVID-19 pandemic. People are

becoming more nutrition conscious.

top 10 products that drive sales and

now wisely selecting foods that pose

Such individuals are referred to as

define the food and beverage industry.

fewer health concerns. In the post-

“flexitarians” (or semi-vegans) and

Also, let us take a look at some of the

COVID era, customers seek goods

constitute a new but broad customer

technological trends in the food and

that promote both physical and mental

base. But producers may need to be

beverage industry that will continue

well-being, including more traditional

watchful about the importance of

to test, shake up and lure producers

foods and beverages that assist in

flavour when launching new products

and consumers!

emotional health management.

in this niche market.

1. Plant-based foods:

Consequently, the food and beverage

As

technological

progress

gains

Plant-based vegetable trends are now

industry has witnessed robust growth

more importance in the industry, the

incredibly popular on a global scale in

over the past few years. There have

next big thing is customer delight.

a post-covid world. A significant trend

been some significant shifts as well,

Companies have started to explore

toward healthy and organic items was

along with robust growth. The sector

new technology and find ways and

seen in the COVID situation. For many

has witnessed an increasing trend

methods to entice consumers.

consumers, this tendency quickly

from imitation toward innovation,

developed into a way of life.

as new technology drives product

Keeping in mind the above said shifts

development.

and trends in the food and beverage

The Vegan diet trend has not shown

industry, it is evident that the consumer

any signs of going away soon, as more

Food & Beverage

19

and more consumers are embracing

4. Health drinks:

7. Indian street food:

healthier lifestyles and turning to

Water can help you satisfy your

The trend of Asian street cuisine has

plant-based foods in the process. The

thirst, and if you have a craving for

been popular for quite a while now.

trend of meat- and dairy-free diets

something

nutritious

This is evident when we observe the

is gaining popularity, supported by

drinks will increase your body’s

fact that Asian-themed eateries have

celebrities, top chefs, and retailers

nutritional

been lucrative for the past ten years

filling the aisles.

beverage products are developed

more, these

content. These

health

and more.

with the aim of improving your health.

Even though it may sound futuristic,

An array of health drinks that satisfy

However, as many iterations of Thai,

certain lab results are showing some

your thirst while being beneficial as a

Vietnamese, or Korean BBQ stores

encouraging signs of success with

balanced diet, are mentioned below.

and restaurants reach their peaks,

this “clean meat” also known as ‘lab-

consumers are yearning for new types

grown meat’. So, will “from farm to

•

Sports drinks and energy drinks

of cuisine and combinations. There is

table” eventually change to “from

•

Cognitive health beverages

a new star on the horizon that might

lab to table”? Let’s watch how this

•

Whey Protein drinks

just help the industry satisfy any “after

develops.

Asia needs” as master chefs travel the world and return with new spices,

2. Non-Dairy Beverages: Alternatives more

to

dairy

palatable,

flavours, and textures to incorporate

milk

are

into classic dishes influenced by

wholesome,

and

peasant

food

markets.

We

are

inexpensive. These dairy alternatives

considering the Indian disheswith one

are formulated with different types of

of the richest culinary traditions and

nuts and seeds and naturally available

plenty of choices.

sweeteners for taste. These beverages are part of a healthy and balanced diet

To prevent ruining a dish, one needs

that consists of proteins, vitamins, and

to be skilled and knowledgeable while

calcium, which is essential for healthy

using the aromatic spices, fruits, and

bones.

vegetables that are grown all across this lush land. The F&B industry is

3. Snack bars with functional

5. Ready to eat breakfast cereals:

in dire need of the wide geography

ingredients:

Breakfast cereals are produced by

and diverse demographic areas of

As customers look for alternatives

the extrusion method from refined

India, each with its traditions and

to supplements, functional additives

grains. Cereal breakfast products are

local cuisines that differ significantly

in food are a current trend that is

incorporated with nuts and muesli to

in terms of cooking methods and

exponentially

give a punchy flavour to your product.

utensils.

popularity in the snack section, a fast

6. Pasta and noodles:

People are not satisfied with colourful

growing sector. A growing number

The most popular dish among adults

curries anymore. Grilled, smoked, and

of people choose food over drugs

is pasta and noodles. Consequently,

seared dishes are the flavour of the

as a preventative measure for health

a balanced diet can be maintained

day. As a result, Indian cuisine will be

and wellness. A snack category with

by including the right nutrients in the

combined with local favourites in new

extra health benefits has emerged as a

pasta and noodle recipes.

ethnic culinary niches, according to a

expanding.

Foods

with useful ingredients are gaining

growing market trend.

study by a consulting firm. The slogan

20

Food & Beverage

is “new yet recognisable,” like with

savoury up to this point, but expect

barbecued chicken fries and cheese

additional dessert enticements or

curds or hot lamb burritos. Can Indian

one-hit wonders to appear.

dishes eventually become the next fusion food?

The pastry industry is a prime example of this possibility. The benefit

8. The new fast-casual:

of the pastry industry is that anything

In recent years, the fast-casual market

and everything can be made from

has proven to be profitable thanks to

scratch. Therefore, I wouldn’t be

1-minute cooking, fresh and healthful

shocked to find some really exciting

selections,

engagement,

product developments created by

and a plethora of choices in the dish

highly trained and creative people as

preparation process.

millennials enter the workforce. Apple

customer

pie made of kryptonite, anyone?

However,

depending

exclusively

on freshness, healthy choices, and

10. Companion beverage bars:

fantastic flavours and textures won’t

Once

be enough for these establishments

handmade alcoholic beverages are

to succeed in the future. There is

trending. For example, non-alcoholic

an increased demand for food from

handmade fruit drinks, like Cherry-

consumers, anywhere and anytime.

Yuzu, Ginger-Lemon, or Passion Fruit-

again,

the

homebrewed

Lime.

Consequently, fast casual operators must consider how to offer quick

As new beverage concepts are being

home delivery, drive-throughs, or self-

brought into restaurants, the distinction

serve kiosks.

and artistry of handcrafted craft sodas and spirits are becoming more and

9. One dish wonders or ODWs:

more

obvious. These

restaurants

Authenticity works best at one-

are

referred

companion

dish eateries or one-dish delights

beverage bars, which are classified

like shawarma restaurants, hotpot

as exclusive, adaptable, very lucrative

restaurants, and more.

establishments that concentrate on

to

as

homemade or handcrafted beverages.

Restaurants that serve only one dish are still growing. It all comes down to

The new differentiating feature and

specialisation, location and exploring

a source of competitive advantage

markets where few or no competitors

will be innovative innovations, such

have yet dabbled, claiming a place, and

as smoked and grilled ingredients,

offering a distinctive experience while

alcohol-free

streamlining inventories and boosting

trademark house craft brews, and

profitability.This has primarily been

customer-tailored beverages.

plant-based

liquors,

Food & Beverage Conclusion: In conclusion, these tendencies follow logically from the sector’s recent development. We should be prepared to encounter some astounding new ideas centred on sincere, open, highly tailored, and specialised food and beverage offerings, but still keeping profitability in mind in a sector that has historically had low margins due to high labour expenses. Such advancements give rise to a paradigm change in not only what and how we do things, but also why we do them, and are highly inspirational. A good 2018 vintage in this fascinating industry should be the outcome of the seeds cultivated over the last couple of years.

- Blog by Amith Raj S

21

22

Healthcare

The Top 6 Healthcare Trends in 2024 Introduction:

while keeping it affordable for the

1. Telehealth

There have been significant shifts

masses, pushing ahead with healthcare

Online

in the number of industries since

trends and services, and forecasting

specifically, online medical treatment

the COVID-19 pandemic swept the

and avoiding illnesses before they

from your doctor, were not feasible

planet. The COVID-19 has had a

occur.

a d e c a d e a g o . H oweve r, s i n c e

negative impact on our routine life in

examinations

or,

more

technology has advanced and 4G

many ways, from altering lifestyles to

Upgrading

The

Healthcare

working from home instead of being

Industry

doctors are able to conduct basic

physically present at the office to

Although COVID-19 had a significant

diagnostics and treatments online

driving the healthcare trends sector

impact on the healthcare sector, the

itself.

to the verge of collapse. However, it

industry accepted new technology

outcome of the COVID-19 pandemic.

has also been a blessing in disguise

developments in order to keep up with

Both the doctor and the patient

for the very same healthcare sector

the times. Since the pandemic, the IT

can save time and money by using

when it comes to advancements and

sector has paved the way for thorough,

telemedicines. Travel expenses and

improvements. In order to handle any

precise, and quicker examinations,

electrical bill savings from on-call

future unanticipated crises, healthcare

elevating healthcare trends to a new

care eventually result in lower patient

companies have no choice but to

degree of comfort.

costs.

The pandemic undoubtedly caused

2. Wearable Healthcare Gadgets

significant

throughout

The Internet of Things (IoT) has

many industries, particularly in the

enhanced the healthcare industry with

areas of distribution, assembly, and

the development of wearable implant

medical services. After COVID-19,

devices that monitor a patient’s

the environment will continue to

real-time body details on mobile

demand COVID tests and antibodies,

applications for vital healthcare needs.

making it harder for supply chains

The Internet of Things is being widely

and healthcare organisations to move

used for patient health monitoring.

supplies.

With

internet has become widely accessible,

This is

another

positive

advance their healthcare solutions today.

disruptions

Fortunately,

healthcare

technological

advancements,

trends have started to invest in new

many IoT devices are becoming

technology that can assist or ease the

more affordable and accessible to

strain of keeping COVID’s impact on

the general public, which increases

society as low as possible in the future.

the substantial advantages of health observations. The health of humans

Even though the medical services

has benefited by wearable Internet

This article will address the new

sector will continue to see many

of

and improved healthcare trends and

changes, these are the most notable

technology has made it easier for

developments, upgrading the quality

and important ones.

people to monitor and manage their

Things

technology.

Wearable

Healthcare

23

health and stay in shape by tracking

to enhance patient care, lower the cost

information about their daily to several

of diagnosing patients, and ultimately

months of activities.

improve their health. Advanced data mining and analysis methods for big

The introduction of smartwatches by a

data could aid in treating rare diseases

number of smartphone manufacturers

with currently available medicines

has also contributed to the healthcare

and treatments. The analysis of the

trends. Users now find it simpler to

patient’s data and the current data

monitor their daily health records and

utilising big data would assist the

precisely analyse their bodily functions

patients in living healthier lives.

in real-time thanks to the integrated connections of smartphones, mobile

6. Cloud Technology

apps, and wearables.

Medical records for patients can be arranged simply and easily, and cloud-

3. Artificial Intelligence

based data is readily available. Instead

Artificial intelligence has improved

of resorting to paperworks, doctors

the versions of conventional medical

4 Blockchain

tools that are used in tandem with

Blockchain

has

medical history and provide treatment

IoT in the healthcare industry. The

improved security with the change

plans. Doctors can now store and

combination

in the IT industry by enabling

access each patient’s medical records

medical equipment, such as Bluetooth-

decentralised

The

with ease using cloud technology,

enabled artificial cardiac pacemakers,

sophisticated blockchain is not just for

all at a single, central location that

enables doctors to track accurate

cryptocurrencies; it may also be used

is accessible from anywhere in the

patient data records in real-time.

to track emerging medical trends.

world. Additionally, encryptions are

of

connection

with

can quickly access the patient’s technology

data

storage.

Patented monitoring algorithms have

being used to further safeguard the

been able to assess the data of the

The blockchain has improved the

cloud-stored data, making medical

patients and give prompt feedback to

public ledger’s simplicity of use for

records more secure to protect the

doctors so that patients can manage

transactions, the secure upkeep of

privacy and confidentiality of both

health emergencies in advance thanks

patients’ digital health information,

patients and hospitals.

to artificial intelligence and real-time

the safety of online consultations, and

data.

many other aspects of the healthcare industry. The purpose of adopting blockchain

is

securely

and

straightforward: effectively

to

monitor

patient supply chain operations across affiliated healthcare companies.

5. Big Data The utilisation of Big data will advance healthcare trends to a new level. Big data has revolutionised how we examine the data all around us. With so many medical records and patient data available, big data can be utilised - Blog by Amith Raj S

24

Cosmetics

Hyaluronic Acid, a Beautifying Element to Make You Look Confident Today, I have come with an interesting

of the body naturally contain these

pollution, smoking, and so on, which

review of a skincare ingredient which

molecules, which function to lubricate

speed up the process of hyaluronic

is the talk of the town now a days.

and cushion.

acid reduction. Now, when we use

However, it has been quite a while

hyaluronic acid as a beautifying

now that this ingredient or product is

element it helps us improve the acid

making its way to the hearts of people,

in our body. More effectively, if we

especially among female users. I’m

take the hyaluronic acid supplements

sure, after penetrating this piece of

by mouth, it aids in rebuilding the

information, you’re definitely gonna

hyaluronic acidic tone of our body.

know in detail everything related to Hyaluronic Acid as a Beautifying

this product.

Element So, what is Hyaluronic acid?

When we use this ingredient as part

On the chemical side, hyaluronic

of a moisturizer or serum for our

acid

where

skin or hair care, it aids in rebuilding

and

those depleted stores of our body.

(GlcNAc)

According to experts, Hyaluronic acid

is

a

D-glucuronic

composition acid

N-acetylglucosamine disaccharide

repeats

(GlcUA) are

linked

enhances the water content of the skin

alternately by -1, 3 and -1, 4 glycosidic

by attracting and binding to water

linkages to form hyaluronic acid. It is

molecules. More than 1,000 times

a scientific fact that hyaluronic acid

its weight in water can be absorbed

is basically a substance which occurs

by it. Therefore, the hyaluronic acid,

naturally in the eyes, skin and joints.

Now when we age, the hyaluronic

basically hydrates the dehydrated skin

Its main job is to keep the eyes and

acid stored in our body declines. It

or hair.

skin moist and the joints lubricated

diminishes over time, causing skin and

by trapping water inside tissue cells.

eye problems. According to studies,

The tired and finely lined skin, as well

According to studies, technically, the

other factors that contribute to the

as the rough, flaky, and dehydrated

acid is a class of sugar molecules known

decline of the presence of the acid

hair, require some moisture and

as polysaccharides. The Cleveland

in our bodies, in addition to age, are

oxygen to become lively and confident.

Clinic says that the connective tissues

environmental factors such as air

Hence, if you go for hyaluronic acid, it

Cosmetics

25

will definitely bring a large impact on

Benefits of Hyaluronic Acid

hair serum or a hair lotion containing

your skin and hair, thereby providing a

Basically, the key benefit of the

hyaluronic acid to revitalise your hair.

flourishing look.

hyaluronic acid is to provide or rebuild hydration and retain moisture.

Risks and Side Effects

your

Applying the acid as a topical product,

As per research and studies, the

hair and skin or rebuilding the

you can find varieties such as Serums,

hyaluronic acid is safe to use.

moisture is very essential for one’s

Sheet masks, Eye creams, Moisturizers,

Furthermore,

skincare routine. This is not only

Cleansers, Lip treatments. Noted

manufactures the acid, hence, it rarely

for going aesthetic.

benefits of Hyaluronic acid include:

causes significant adverse effects or

Locking

the

hydration

to

According to

researches and studies, dry skin could become life-threatening. Skin

the

body

naturally

allergic responses. However, allergic •

that is inadequately hydrated cannot

It promotes your skin look more

reactions and adverse side effects

supple and healthier,

may harm some people . People

maintain a sufficiently intact skin

•

Removes fine lines and wrinkles,

who are allergic to applying new

barrier, making it more susceptible

•

Makes you look younger than

products must also be aware. One

your age,

should always do a test patch before

Keeps your skin hydrated.

finally using the product. Moreover,

to injury from environmental and external factors. When the skin barrier

•

is compromised, microorganisms may

people who take the acid in injection

enter, which may cause an infection.

Other surprising facts of the acid are

format may suffer from pain, itching,

Numerous skin disorders, such as dry

that hyaluronic acid can hasten the

swelling, and redness. Further, women

skin, atopic dermatitis, rosacea, and

healing process when applied directly

should avoid using hyaluronic acid

acne, can be caused by compromised

to an open wound. When administered

supplements during pregnancy and

skin barriers. So, what you want

directly to open wounds, hyaluronic

nursing because the acid’s effects in

is hydrated skin. Skin hydration is

acid’s antibacterial characteristics may

these times are still unknown.

crucial because properly hydrated

help lower the risk of infection. For

skin appears more supple, healthy, and

those suffering from osteoarthritis, a

Conclusion

vibrant. Also younger, if that’s one of

degenerative joint disease brought on

Hyaluronic acid is easily available in the

your objectives. According to several

by the wear and tear of the joints over

market now. One can use the product

studies, loss of skin moisture is a

time, hyaluronic acid supplements

both to skin as well as hair. It comes as

hallmark of ageing skin, and the crucial

are particularly beneficial. Reports

a topical product for both the users.

component to preventing or reversing

suggest that taking injections for

It provides highly staggering effects

these symptoms is hyaluronic acid.

lowering the pain is useful but it may

to your skin and hair, thereby making

Because

come with hazards.

your skin healthy and flawless and hair,

properties,

of

its

water-attracting

hyaluronic

acid

can

lively and hydrated. As our body forms

improve and slow the signs of ageing

On the other hand, if we talk about

natural hyaluronic acid, therefore, the

in those dry, sunken, or “crepe” areas.

hyaluronic acid’s impacts on hair,

acid is safe to use. However, those who

A small study indicated that over-the-

then it will assist your hair follicles in

are allergic to using new cream or

counter wrinkle treatments containing

retaining moisture, eliminate frizz, and

gel should go for a test patch before

hyaluronic acid reduced the depth of

perhaps even give your mane more

applying

wrinkles around the lips and eyes by

volume. Hyaluronic acid can also help

women who are pregnant and other

10 to 20% over a three-month period.

hydrate any flaky, dry parts of your

people under prescription medication,

The study was published in May 2016

scalp if you struggle with dry skin. If

receiving treatment for an illness or

in MMW Fortschritte der Medizin.

your hair is frizzy and damaged, you’ll

having a chronic health condition

Additionally, skin stiffness increased

probably get the greatest benefits.

should avoid using this product.

by 13 to 30%.

As a topical product, you can use a

the

product. Moreover,

- Article by Tasleem Majumder

26

Fashion

A Pile of Fashion for cute Petite Women We all love our bodies just the way

fact that these colors absorb light

they are! But having human minds

instead of reflecting it, making them

sometimes makes us desire for things

appear more vibrant like brighter

which we can’t have. One such thing

colors do.

is to have some extra inches of height, isn’t it? People with comparatively

Pants and shoes must be coordinated

short height generally shy away

Wearing the same color shoes as

from the limelight. It has long been

your pants creates a clean line in

a challenge for short folks to enjoy

your silhouette, giving the impression

the latest fashion. But don’t worry

of height. The appearance of your

because I’ve compiled a list of fashion

footwear as an extension of your legs

hacks only for you that will make you

deceives the sight. Therefore, it makes

appear taller, among other things.

you look taller than you do in different colored footwear.

Let’s check how!!

Dressing or carrying yourself in the

Go for slim-fitting blazer jackets

proper manner, according to your

and crop tops

body, can make you appear taller than

For a short statured woman, a crop top

you are. Yes, without wearing those

or slim-fitting blazer jacket is always a

feet-breaking or pain in the feet high

good choice to go with. The crop tops

heels you can look a bit taller than you

give the illusion of a long figure or

are by choosing the right clothes and

long legs. Crop tops can be best worn

accessories. Keeping a right track of

with high waist jeans or a long skirt.

colors, patterns, and the fit of your apparels, can create the illusion of

because straight long pants make your

Monochromatic Outfit

height and you look taller. So if you

legs look longer whereas capris and

A

are in search of right clothes and

shorts tend to cut your height. And

necessary if you want to appear

patterns and accessories, then follow

going for higher waist pants, jeans or

taller. Because color helps to draw a

the below tips and tricks and look the

skirts is another stylish option that

vertical line, using color to increase

way you want!!

you can wear as a party outfit or for

the perception of height is quite easy.

office wear. A pretty tucked-in shirt

Monochromatic color schemes are

Don a particular bottom wear

and a pencil skirt make a stylish outfit.

colors that are created from a single

Women with short heights must

Moreover, to make your legs appear

basic hue and expanded by utilizing its

always look at the type of pants they

longer, you must make them look

shades, tones, and tints.

wear. One must always go for straight-

leaner. And to make them look thinner

legged pants with longer inseams

one must always go for darker colors,

Vertical Lines Print

rather than capris or shorts. This is

like navy and black. This is due to the

Another illusion to look tall and trick

monochromatic

wardrobe

is

Fashion

27

the eyes is to wear clothes having

to complement your dark skinny jeans.

vertical prints into it. This makes you

This deflects attention from your

look tall thereby giving an illusion of

lower body and puts it on your face.

more height than you actually have.

Moreover, if you choose V-neckline to add those accessories then it will

One Piece Clothing

give a perfect look as a deep V-neck

One-piece clothing makes a shorter

emphasizes how long the body is. You

woman appear taller. This is due to the

can also appear taller by wearing a

fact that continuous hues or patterns

few long draping accessories, such

might make your frame appear longer

as long necklaces and scarves. Long

by adding a vertical line. On the other

scarves and necklaces lead the eye up

hand if you go for a separate top and

and down, giving the impression that

bottom wear then it shows where

you are taller than you actually are.

your torso and legs are divided which makes it more visible whether you

It makes no difference how your body

have short legs or not.

looks or what height you have if you know what to wear and what not to

Along with the clothing styles, we must

wear. The above tricks and tips will

also have a look at the accessories we

definitely help you build confidence

choose.

and look taller. Now that we know what to wear, let’s just once roll our

Draping the Accessories

eyes to what we should avoid.

We all enjoy accessories and carry them with us wherever we go because

The Don’ts

they make us feel good. However, just

•

Avoid wearing shorts.

as it is necessary to bring specific

•

In the similar way, avoid ankle

accessories for a specific dressing

length pants too.

style, it is also necessary to carry

•

Do not wear baggy clothing.

those that are appropriate for your

•

Do not go for long tops.

body type. Therefore, for stature body

•

Don’t try to go for chunky

it is recommended to add chandelier earrings and a simple necklace

accessories.

•

Do not carry over-sized bags too.

Conclusion No matter how tall or short you are, accept yourself and put together a good-looking outfit. Most importantly, be confident and remain optimistic.

That’s all you need to catch the limelight.

- Article by Tasleem Majumder

28

Technology

Role of Automation in today’s business scenario Automation is the application of

shopping list, and play music—all

are crucial to the business, such as

technology that requires less human

these functions are linked to the user’s

reducing the risks associated with

involvement. Simple chores can be

phone. A refrigerator, dishwasher, and

merger and acquisition transactions,

automated using tools to simplify and

washing machine are

resolving

hasten any procedure. Examples of

other home appliances that are also

organising post-merger integration.

typical automation solutions include,

becoming smart and connected.

Modern businesses of all sizes use

some of the

Users of mobile apps can speed up

automation

infantile

that

issues,

involves

and

subtle

a variety of tasks, including grocery

Businesses today turn to automation,

elements of frequently used software

lists, internet shopping, banking, food

as leveraging automation techniques

programmes, as well as more visible

ordering, and in-store payments.

aids them to optimise the time used by

examples like self-driving cars or

These programmes are frequently

their employees, effectively utilising

autonomous robots.

used in tandem with another user.

the resources needed for business, and

Siri or Amazon Alexa are examples

offering a better customer experience.

Let us now discuss in detail how

of virtual or voice assistants. These

Automation helps investors and their

automation is helping businesses make

technologies allow users to speak

teams free themselves from laborious

profits. Automation is essential for

directly to their gadgets. They can

or

They

controlling, modifying, and adjusting

ask a question, add products to their

can devote more time to tasks that

not only one’s IT infrastructure but

time-consuming

duties.

Technology

29

also the ways in which the business’s processes run. Automation makes change easier, allowing us more time and energy to concentrate on innovation. The automated enterprise wants to complete tasks more quickly.

In turn, this frees up IT professionals to concentrate on larger problems, solve them, and set them up as an automated routine. The main advantages of operations automation that are most frequently highlighted are: Bringing down operating costs Businesses face pressure to boost its profitability on a worldwide scale.

One strategy is to cut expenses or the cost. Automation software is a better and more clever way to limit costs and cut back. Giving the customer (end user) additional service while steadily

process automation. Automation is

reliability. It is essential for forecasting

reducing expenses offers the best

one of the main contributors to rising

equipment productivity and failure

opportunity for businesses to expand.

productivity.

risk over the course of their useful

The total cost of ownership has been

lives. Organizations use indicators

declining, and most modern servers

Possibility of High Availability

like the mean time between failures

require minimal maintenance. Even so,

High availability is unquestionably

and total equipment efficiency to

up to 71% of the overall cost may be

one of the key goals of

quantify the reliability of equipment.

spent on the operations staff.

administration. Automation is also

These

helpful in this circumstance. Even

observation of the working state

Rise in productivity

though a disc drive could crash, things

of the equipment because they are

Automation can also enhance business

get worse if there is no sufficient

data intensive. Automation improves

management,

promotes

backup, or even worse, if the backup

the administration of operations and

expansion and profitability. According

source cannot be located. Automating

maintenance data while increasing

to research, automation can increase

your backup and recovery processes

the efficiency of processes and

productivity in a variety of ways at the

will safeguard you from potential

machinery. Businesses can increase

organisational level when businesses

disasters like disc loss or inadvertent

the number and quality of their

prioritises on innovation and growth

system damage brought on by human

products by automating equipment.

by

error.

Many automation solutions make it

enhancing

productivity,

which

internal and

processes,

efficiency

any IT

rise.

metrics

call

for

constant

easier to gather and store production

Employees may now devote more

Gaining Reliability

data over time. Additionally, they

attention to manual activities and

The availability of equipment and its

reduce the likelihood of human errors,

more time to strategy, innovation, and

capacity to perform efficiently and

which raise the risk of equipment or

technology due to

inexpensively are aspects of

process failures.

30

Technology

Technology

31

Improved Performance

uses

The general process of performing

productivity. Unilever’s team use

service.

Due

work manually may increase the

AI to reduce hiring time by up

bank

implemented

possibility of human error, e.g., setting

to 90% and save GBP 1 million

automation

strategies

in

up the wrong priority for a ticket.

on their recruitment strategy in a

the

Due

this

Automated work performances not

single year.

implementation and integration,

The largest e-commerce platform

along with data mapping, and

accuracy of service desk processes by

in the world, Alibaba, a Chinese

other related automated systems,

diminishing the probability of human-

retail powerhouse, uses intelligent

HSBC bank makes its employees’

made errors and instability.

automation on a regular basis.

lives much easier than before.

only improve the speed but also the

•

automation

Alibaba

uses

to

improve

automation

returns and improve customer

company.

to

this,

the

intelligent to

in

Companies that use automation

many of its side projects, but

There are lot of companies today that

the most significant ways it uses

utilise the full potential of automation

are for retail, shipping, logistics,

In today’s world, every company

to make their work processes faster.

predictions, and descriptions.

is on the verge of leveraging the

HSBC, a banking and financial

automation system, especially when

organisation

that

wanted

the

to

its

workplace

modern. Gradually, the automation will

multinational

performance and productivity. It

advance the companies and eventually

consumer goods company that

wanted to boost its shareholder

the economy.

Some of the big companies among them are: •

Unilever,

a

•

improve

Conclusion

technology

becomes

ultra-

- Article by Tasleem Majumder

32

Fashion

The fashion industry is constantly evolving and changing, and it can be difficult to predict exactly what trends will dominate in the coming years.

However, there are a few key factors that are likely to shape the industry in 2024 and beyond.

One of the biggest trends in the fashion industry in 2024 is likely to be the continued growth of sustainable and ethical fashion. As consumers become more conscious of the environmental impact of their clothing choices, they are increasingly looking for brands that are committed to using sustainable materials and manufacturing processes. This is likely to lead to a rise in the popularity of natural fibres such as organic cotton

What to expect from the Global Fashion Industry in 2024

and linen, as well as an increase in

bright colors. After years of minimalism and neutral shades dominating the fashion scene, it seems that people are ready to embrace more vibrant hues.

We can expect to see a lot of bright colors like pink, orange, and yellow in clothing, accessories, and even in home decor.

Another prediction is the continued popularity of streetwear. Streetwear has been growing in popularity for the past few years, with many highend designers and fashion houses now incorporating

streetwear

elements

into their collections. This trend is likely to continue in 2024, as more and more consumers look for comfortable, casual clothing that can be worn both on the streets and in more formal settings.

the use of recycled materials and

Old is still Gold

innovative new technologies such as

In addition to these trends, there are

Finally, we can expect to see a lot more

3D printing.

also a few specific predictions for what

diversity and inclusivity in the fashion

will be popular in the fashion industry

industry in 2024. As consumers

Another trend that is expected to

in 2024. One of the most talked-about

become more aware of the importance

shape the fashion industry in 2024

predictions is the return of the 80s

of representation and inclusion, they

is the rise of digital fashion. As

and 90s fashion. We already started

are increasingly looking for brands

technology continues to advance,

to see a resurgence of 80s fashion

and designers that reflect the diversity

it is becoming easier and more

in the late 2010s, with the return of

of the population. This is likely to

affordable for designers and brands to

power dressing, oversized blazers, and

lead to more diverse models and

create virtual collections and runway

bold shoulder pads. This trend is likely

influencers being featured in fashion

shows, and to use virtual reality and

to continue in 2024, with designers

campaigns and shows, as well as a

augmented reality to give consumers a

and brands incorporating more 80s

greater variety of sizes, shapes, and

more immersive shopping experience.

and 90s-inspired elements into their

styles being offered by brands.

This is likely to lead to a shift in focus

collections.

In conclusion, the fashion industry

away from traditional brick-and-

is constantly changing, and it can

mortar stores and towards digital

Another trend that is expected to be

be difficult to predict exactly what

platforms and e-commerce.

popular in 2024 is the use of bold,

trends will dominate in the coming

Fashion

years. However, it is clear that there are a few key factors that are likely to shape the industry in 2024 and beyond. These include the continued growth of sustainable and ethical fashion, the rise of digital fashion, the return of 80s and 90s fashion, the use of bold, bright colors, the continued popularity of streetwear and more diversity and inclusivity in fashion. As consumers become more conscious of the environmental impact of their clothing choices and demand more representation and inclusivity, the fashion industry will have to adapt to these changing needs to stay relevant and successful in the years to come.

- Article by Ujal Nair

33

34

Fashion

From Hipsters to Chicsters: Evolution of Modern American Fashion The American fashion industry is a diverse and dynamic field that encompasses a wide range of styles, designs, and trends. From high-end luxury brands to fast fashion retailers, the American fashion industry has something to offer for every taste and budget. The industry has played a significant role in shaping the way the world views American fashion and has been a major contributor to the global fashion scene.

One of the key characteristics of the American fashion industry is its diversity. The United States is home to a wide variety of different cultures and ethnicities, and this is reflected in the diversity of styles and designs that can be found in American fashion.

From the sleek and modern designs of New York City to the bohemian and laid-back styles of California, American fashion has something to offer for everyone.

Fashion

35

Symbol of Dynamic Innovation The American fashion industry is widely popular for its innovation and creativity. American designers and brands are known for their ability to push the boundaries of fashion, experimenting with new materials, techniques, and designs. This has led to the emergence of many American fashion icons, such as Ralph Lauren, Tommy Hilfiger, and Calvin Klein, who have become synonymous with American fashion.

The American fashion industry is also

United States. The industry generates

known for its fast-paced and ever-

billions of dollars in revenue each

changing nature. New trends and

year and employs millions of people

styles are constantly emerging, and

across the country. Many American

American designers and brands are

designers and brands have become

quick to adapt and incorporate them

global leaders in the fashion industry,

into their collections. This has led to

exporting their products to countries

the rise of fast fashion retailers, such

around the world and helping to shape

as Zara and H&M, which have become

the way the world views American

The American fashion industry is

extremely popular in the United States

fashion.

a diverse and dynamic field that

and around the world.

encompasses a wide range of styles, The Dark side of Matter

designs, and trends. From high-end

Like all other industries, American

luxury brands to fast fashion retailers,

is also heavily influenced by the

fashion

the American fashion industry has

entertainment

in

The

American

fashion industry.

industry American

industry

controversies.

is

also

The

marred

issue

of

something to offer for every taste

film and television have played a

sustainability stands at the top. The

and budget. The industry’s focus

significant role in shaping the way the

fast-paced nature of the industry and

on innovation and creativity, fast-

world views American fashion, and

the high demand for cheap, trendy

paced and ever-changing nature,

many American designers and brands

clothing has led to many negative

the influence of the entertainment

have become household names thanks

environmental and social impacts, such

industry, economic force and the

to their frequent appearances on the

as pollution, waste, and exploitation

challenges of sustainability, all have

red carpet and in popular films and

of labour. It has become synonymous

made the American fashion industry a

TV shows. American music has also

to crony capitalism and ruthless

major contributor to the global fashion

been influential in shaping fashion

imperialism across many regions in the

scene. The industry continues to

trends with many musicians becoming

world. Many American designers and

evolve and adapt to meet the changing

fashion icons, such as Michael Jackson,

brands are now beginning to focus on

needs and tastes of consumers, and it

Madonna and such others.

sustainability, using environmentally

will continue to play a significant role

friendly materials and production

in shaping the way the world views

The American fashion industry is also

methods, and promoting fair labour

American fashion.

a major economic force in the

practices.

- Article by Ujal Nair

36

Real Estate

Government Engineered comeback of Chinese Real Estate

The Chinese real estate boom refers

country’s rapidly growing population.

Another

to the rapid growth and development

As more and more people have moved

contributed to the Chinese real estate

of the real estate market in China

from rural areas to urban centres in

boom is urbanization. As more and

that has occurred over the past few

search of better job opportunities and

more people move from rural areas to

decades. This boom has been driven

a higher standard of living, the demand

urban centres, the demand for housing

by a combination of factors, including

for housing has increased dramatically.

in these areas has also increased. This

a growing population, urbanization,

This has led to a construction boom,

has led to a construction boom in cities

and a rapidly expanding economy.

with developers building new homes

like Beijing, Shanghai, and Guangzhou,

and apartments at a rapid pace to

with developers building new homes

meet this growing demand.

and apartments to meet this growing

One of the key drivers of the Chinese real estate boom has been the

demand.

major

factor

that

has

Real Estate

37

A Government Sponsored Boom

a decline in property prices in some

interest

The Chinese economy has also played

areas and has hurt the profitability of

purchase restrictions. This has led to

a major role in the real estate boom.

many developers.

a slowdown in the property market,

As the Chinese economy has grown,

rates,

and

implementing

with sales and prices stabilizing or

more and more people have become

Another concern is that the Chinese

wealthy and have been able to afford

real estate market is highly speculative,

to purchase homes and apartments.

with many people buying properties

The Chinese real estate boom has been

This has led to an increase in demand

with the expectation that they will

driven by a combination of factors,

for luxury properties, such as high-

be able to sell them for a profit in the

including

end homes and apartments, as well as

future. This has led to concerns that

urbanization, and a rapidly expanding

commercial properties, such as office

the market may be in a bubble, and

economy. While it has brought many

buildings and shopping centres.

that a crash could occur if prices start

benefits, such as increased housing

to fall.

supply

However, the Chinese real estate

falling in some areas.

a

and

growing

population,

economic

growth,

it has also led to some negative

boom has also had some negative

The reality of Chinese real estate

consequences, such as oversupply

consequences. One of the main

Additionally, the Chinese government

and concerns about a potential market

concerns is that the rapid pace of

has implemented various measures to

crash. The Chinese government has

construction has led to oversupply in

curb the property market to prevent

implemented various measures to

some areas, resulting in a glut of unsold

overpricing and speculation, such as

curb the market, which has led to a

homes and apartments. This has led to

increasing down payments, raising

slowdown in the property market.

- Article by Ujal Nair

38

Finance

Agility and Clarity: The Top Wealth Generating Mantra for 2024 The subject of wealth generation in 2024 is one that is highly debated and discussed, as it is closely linked to the economic and political conditions of the world. While there is no way to know for sure what the future holds, there are several factors that are likely to play a role in shaping the wealth generation landscape in 2024.

One of the most significant factors that is likely to impact wealth generation in 2024 is the global economy. Economic growth is often the driving force behind wealth generation, and a strong economy can create opportunities for individuals and businesses to generate wealth. In recent years, the global economy has been recovering from the effects of the 2008 financial crisis and the COVID-19 pandemic,

Finance artificial

intelligence,

39

automation,

will likely lead to an increase in demand

and the internet of things are likely

for healthcare and other services,

to create new opportunities for

which will also create opportunities

wealth

for wealth generation.

generation.

For

instance,

the increasing use of automation in manufacturing and other industries will

Lastly, the role of government policies

lead to an increase in productivity and

and programs play a significant role

efficiency, which will in turn lead to an

in shaping the wealth generation

increase in wealth for businesses and

opportunities available. Government

individuals. Additionally, the growth

policies,

of the digital economy, including

regulations, and spending programs,

e-commerce, online marketplaces, and

can have a major impact on the

digital platforms, will likely lead to an

economy and the ability of individuals

increase in wealth for companies and

and businesses to generate wealth. For

entrepreneurs.

example, policies that support small

such

as

tax

policies,

businesses and entrepreneurs can lead The political and social environment

to an increase in wealth generation

of the countries also play a key role

opportunities, while policies that are

in shaping the wealth generation

restrictive or that lead to high taxes

opportunities available. A stable and

can limit the ability of individuals and

predictable

businesses to generate wealth.

political

environment,

with clear laws and regulations, can create a favorable environment

Wealth Generation in 2024 is affected

for businesses and individuals to

by a variety of factors, including

generate wealth. Conversely, political

the global economy, technological

instability, uncertainty and unclear

advancements, political and social

regulations can limit the ability for

environment,

and many experts believe that it will

businesses and individuals to generate

and government policies. While it is

continue to grow in the coming years.

wealth. Additionally, social factors

impossible to predict exactly how

However, it is important to note that

such as income inequality and poverty

these factors will impact wealth

the economic growth rate is likely to

can also impact the wealth generation

generation in 2024, it is important

be uneven across different regions

opportunities available.

to understand how they are likely to

and countries, and this will affect

global

population,

shape the opportunities available for

the wealth-generation opportunities

Increasing consumption, dwin-

individuals and businesses to generate

available to individuals and businesses

dling earnings

wealth. In order for businesses and

in those areas.

Another factor that is likely to impact

individuals to take advantage of these

wealth generation in 2024 is the

opportunities, they must be aware of

Follow Disruptions in Technology

global population. As the world’s

these factors and be prepared to adapt

A key factor that is likely to

population continues to grow, so

to changes as they occur. Additionally,

impact wealth generation in 2024

too does the demand for goods and

governments should focus on creating

is

advancements.

services. This increased demand can

a stable and predictable environment,

Technology is playing an increasingly

create opportunities for businesses

with clear laws and regulations, to

important

economy,

and individuals to generate wealth.

support businesses and individuals in

and advancements in areas such as

Additionally, the ageing population

generating wealth.

technological role

in

the

40

Technology

Smart Technology Trends To rule the Information Era Digital Transformation is a never-

businesses for improved productivity

modern scenarios demand Artificial

ending phenomenon that has become

standards, boosting competitive levels

Intelligence to be utilized for most

the need of the hour in this swifter,

and sustainability. It will also aid in

image

dynamic future information or data

innovating the businesses and thereby

navigation

era. The age old adage ‘Necessity is

diversification of portfolios.

applications like that of Siri, Alexa and

the mother of all Invention’ stands its

and

speech and

recognition,

voice

assistant

others.

A recent data report ‘Worldwide Digital Transformation

2022

Predictions’

In the next decade, AI along with

by International Data Corporation

Cloud Computing will aid big data

(IDC) predicted that global spending

transformation

on digital transformation in 2022 had

construction of smart cities that

touched 1.8 trillion dollars, a surge of

are well-equipped and connected

approximately 17.6% compared to

virtually.

and

will

aid

the

2021. Given these figures, forecasts for 2023 display an increase in investment

The prominent industrial sectors that

in digital transformation technologies.

will utilize artificial intelligence will be Medicare, Pharmaceuticals, Logistics,

As per a study from a prominent

Supply-chain Management, Transport,

research firm, following are the smart

Cybersecurity etc.

technology trends that will trigger Medicare

smart digital cities.

and

Pharma

AI

Intelligence

(AI)

Utilization Artificial

Intelligence

Era

Smart

Artificial

coupled with Machine Learning

along with Machine Learning have

ground here as the current dynamic

The

Artificial

been instrumental in the complete

information era is at the loop of

Intelligence, which was triggered a

transformation of Medical and Pharma

emerging latest technologies utilized

decade ago has not slowed down. It

firms. Scientific experiments in fields

for

business

has in fact reached its pinnacle and

like neuro-linguistic programming,

processes, merchandise and assets

is going to be a common technology

biotechnology,

that creates an organization.

leveraged by everyone.

Medicinal components testing and

operating

diverse

popularity

of

neural

networks,

their utility in curing most dreaded Globally, the European Union (EU),

Virtual Digital Assistants: – As per

diseases like Cancer are not only

Asia-Pacific, Middle Eastern, and

reports, Artificial Intelligence will

invaluable

Latin American regions are all gearing

be spearheading USD 9-15 trillion

humanity but are also progressively

up for a complete digitization of

worth of Industrial revenues. Current

expanding the job market.

for

the

evolution

of

Technology

41

Artificial Intelligence and ML utilization in Logistics, SCMs Artificial Intelligence is the need of the hour for digitalizing the Supply Chain Managements (SCMs) as it aids in greater efficiency, visibility, and optimization.

Through

Smart

Simulations

that

can support SCMs, Logistics and Warehouse managers could curb the bottlenecks and set up smaller, flexible operational cloud-based AI software supported by Google and Microsoft. This has been instrumental for

optimization

methodologies

and

and

cost-saving

also

aids

in

Second core thing is that this wireless

(ML’s), Internet of Things (IoT) and

offering better, swifter supply chain

technology shapes as the backbone

Robotic Process Automation (RPAs).

sources.

for the sustenance of Internet of

Prominent autonomus things utilized

Things (IoT), which has got the power

by Human beings includes Robots,

Automating Inventory Management

to expand the penetration of internet

Drones, advanced fleet automotives

is the next step in AI which is

beyond computers and across a wide

and many more.

achieved with the aid of advanced IoT

range of objects, processes, and

management, Softwares and required

environments. The IoT is the keystone

Emergence of the Blockchain

skillsets. For example, units could be

technology for a future that comprises

Technology

equipped with IoT tags that keep

of smart cities, robot-driven transport,

The very mention of the “blockchain”

track of the status of each item. If the

logistics, autonomous cars, and self-

actually is misinterpreted as ” bitcoin.”

items inside each unit are perishable,

driving highway systems.

That’s not too surprising as the financial

the IoT tracker will keep track of how

For businesses, it will endure recent

and banking sectors were the first to

close the expiration dates are. The

trends and power them to the next

experience blockchain technology in

IoT tags can send data like this back

level. Remote offices become more

action. The thing is, blockchain is far

to an AI hub that manages all of this

dependable under the 5G paradigm,

more than just bitcoin.

inventory data.

and real-time data sharing of, say, live

Emergence of 5G, IoT (Internet

events or desktop captures will be

Blockchain

seamless.

network of the big daddy of data

of Things), Autonomous Things

is

the

decentralized

records known as ‘Ledgers’ that

The phenomenal difference between

As for the IoT, it aids in removal of

contains just a fraction of the data so

4G and 5G Network is that 5G

the intermediate steps that curbs the

even if someone gains unauthorized

networks may ultimately be 100 times

productivity.

access, they will not be able to piece

faster than 4G, allowing many more

anything meaningful together. The

devices to connect, reducing latency

Autonomous

things

are

devices

permanent record is not stored in one

to practically zero, and offering better

utilizing the advanced arms of Artificial

location but exists on nodes spread

reliable signals.

Intelligence (AI), Machine Learning

across the system. This design makes

42

Technology

it difficult to lose records or tamper

Advanced Hyperloop facilities will be

with them.

set up as lead tech firms are already working for setting up the hyperloops

Blockchain

Technology

is

in wide variety of sectors. This

even

will in turn aid in swifter transport,

unknown and doesn’t come under

distribution channels, effective and

the radar of governments and hence

efficient production standards and

is secured to a larger extent. This is

more.

decentralized

data

that

is

the reason why organizations eye blockchain utilization. Blockchain can

3D Printing

be utilized in the Healthcare sector to

3D printing is a digitally-operated

store and share health records.

manufacturing technology in which

Blockchain

as

secured

Voting

physical objects are printed by a 3D

Platform: – It could underpin a secure

printer based on the specification of a

online voting platform.

digital 3D model. The manufacturing process is additive, which means that

Blockchain to aid Logistics and

an object is produced layer by layer

SCMs: – It could track logistics across

rather than milling or turning a larger

international supply chains. This can

object down to the desired shape.

also digitally aid the logistics and SCM suppliers to create shorter routes

As per a lead research firm study,

so as to save time and efficiently

75% of new commercial and military

manage supply-chain demand thereby

aircraft will incorporate 3D-printed

resulting in higher productivity.

engines, parts and also feature stealth technology that will be invisible to the

Hyper Automation as a vital edge Understanding ‍

how

finest radar and safety equipment.

automation

methods are related and how they

Augmented Reality and Virtual

might be combined to simplify work

Reality Edge

at every step is the focus of hyper

Virtual reality (VR) is a technology

automation. According to a popular

that allows the user to interact in

research firm, most companies are

a

already looking at transforming all

of a real environment. Augmented

the processes into automated robotic

reality (AR) is a fusion of VR where

processes, often known as RPA. It is

reality and a computer-simulated

said to be a safe bet prediction as the

environment are merged.

computer-simulated

recreation

future will always involve robots, and this is no exception.

The newest study in the tech industry show that the AR market will surpass

This trend will power the future

USD 540 billion by 2028, whereas the

specifically in Logistics, Transport and

VR market could bring in revenues as

tourism, Warehouse management and

large as USD 75 billion in 2021.

more.

Technology

43

Smart Spaces

Final Thoughts

In the current modern day scenario,

Big data technology keep changing

smartphones and smart wearables

and is ever dynamic with the world

have become the need of the hour.

of web already packing massive

We rely heavily on smart connected

amounts of data. There is no way to

devices around us.

know whether all the new technology trends of 2024 will take off and have

Smart spaces are one of the latest

an immediate impact.

tech trends that is deeply intertwined with the growth of IoT. The number of

Navigating these technological shifts

devices connected to the IoT network

will

will pass the 30 billion mark in less

leaders for years to come. But

than two years, which offers exciting

by keeping an open mind to the

prospects for fully digitized homes

possibilities, they can chart a path that

and work spaces.

predicts dangers and capitalize on

certainly

challenge

these emerging technologies.

business

44

Finance

The Money Mavens: How financial houses are shaping Britain’s future Over

the

has

Whether it is wealth management,

their investments, banking activities,

established itself as a global hub

investment banking, or corporate

and strategic decision-making, these

for financial activities,

finance, financial houses have the

institutions contribute significantly

knowledge and experience to meet

to the overall economic stability and

the diverse needs of their clients.

progress of the nation.

numerous

years,

financial

Britain

attracting houses

to

set up their operations within its borders. London, in particular, has emerged as a prominent financial

Firstly, they act as intermediaries,

centre, hosting some of the world’s

connecting individuals and businesses

largest and most influential financial

that have excess funds with those who

institutions.

in

need capital. This function of financial

Britain have undergone a remarkable

houses enables efficient allocation and

transformation in recent years. Over

distribution of resources, leading to

the past decade, there has been

increased investment and economic

a significant shift in the financial

activity. Secondly, they provide a

services industry in Britain. Traditional

wide range of financial services,

banks, once dominating the market,

such as lending, wealth management,

have faced challenges from emerging

insurance, and investment advisory.

financial houses that offer a wide

These services support the growth

range of specialised services. These

of businesses, protect individuals’

new players have quickly gained

financial

popularity

unique

economic development. The presence

expertise and client-centric approach.

of diverse financial institutions caters

Financial

due

to

houses

their

well-being,

and

foster

to the unique needs of different Economic Impact

sectors, ensuring a dynamic and

provide a one-size-fits-all approach,

Financial houses wield tremendous

responsive financial ecosystem.

financial houses have honed their

power and influence over the British

expertise in specific areas. By focusing

economy. They

on niche sectors, they are able to

to shape financial markets, drive

Contributing to Tax Revenue

offer tailored solutions to clients who

economic

allocate

Financial houses in Britain have a

require specialised financial services.

capital to various sectors. Through

substantial impact on employment

Unlike

conventional

banks

that

have

growth,

the

and

ability

Boosting

Employment

and

Finance

Foreign

Direct

45

generation. These institutions employ

Encouraging

a large number of skilled professionals,

Investment

maintain public trust, and contribute

including bankers, financial analysts,

The presence of reputable finance

to the overall stability of the financial

compliance officers, and customer

houses in Britain attracts foreign direct

system.

service representatives. The growth

investment (FDI) by instilling trust and

and expansion of financial houses

confidence in international investors.

The Role of Financial Houses in

lead to increased job opportunities,

These institutions offer a secure and

Investment

contributing to the overall employment

regulated environment for investment,

Financial houses in Britain serve as

rate in the country. Moreover, financial

providing stability and transparency

intermediaries

houses are significant contributors to

in financial transactions. Furthermore,

institutional investors. They provide

tax revenue in Britain. As profitable

financial houses serve as a gateway

investment advisory services, manage

entities, they generate substantial tax

for overseas companies and investors

investment portfolios, and facilitate

income for the government, which can

to enter the British market, facilitating

market

be utilised for public infrastructure

economic integration and promoting

capital from various sources, these

projects, social welfare, and various

growth. These institutions adhere to

institutions facilitate the financing of

other public services. This revenue

strict regulatory guidelines, implement

businesses, infrastructure projects,

stream plays a crucial role in sustaining

risk management frameworks, and

and other ventures that stimulate

the overall economic well-being of the

maintain prudent financial practices.

economic growth.

nation.

By doing so, they safeguard the

interests

of

their

for

stakeholders,

individual

transactions.

By

and

pooling

Finance

46

Some of the top financial houses in Britain include: Financial Houses

Features

Lloyds Banking Group Plc

Having been operating since 1765, Lloyds Bank is regarded as one of the major banks and one of the largest retail banks in the UK.

HSBC UK

Established in 1865, HSBC UK operates in 4 segments: Wealth and Personal Banking, Commercial Banking, Global Banking and Markets, and Corporate Centre.

Barclays Plc

The bank has been at the forefront of the UK banking industry since it started operating in 1690. Barclays offer a full range of financial and commercial banking services, from a standard current account to investment banking services

Banking Services and Innovation

established guidelines and regulations.

shaping

Financial houses also play a crucial

The regulatory framework aims to

landscape. Through their investment

role

in

protect consumers, maintain financial

activities,

Britain. They offer a wide range of

stability, and mitigate systemic risks.

regulatory engagement, and societal

banking services, including personal

Financial houses have a significant

contributions,

and

wealth

influence on the development of

play a vital role in driving economic

management, and foreign exchange

financial regulations in Britain. They

growth, maintaining financial stability,

services. These institutions enable

actively

regulators,

and supporting social development.

individuals and businesses to access

providing insights and expertise to

Their expertise, authority, and trust

financial

their

shape policies that foster a healthy

contribute to the overall prosperity of

finances, and conduct transactions

and robust financial sector. Their

Britain’s economy and society.

efficiently.

involvement

in

the

banking

corporate

sector

banking,

products,

manage

engage

with

contributes

to

the

creation of a regulatory environment Moreover, financial houses are at

that balances the interests of various

the forefront of innovation in the

stakeholders.

banking industry. They invest in technology and research to develop

The Societal Impact

new digital banking solutions, enhance

The influence of financial houses

cybersecurity measures, and improve

extends beyond the economy. These

the customer experience. Through

institutions impact society through

their

their

continuous

innovation, they

shape the future of banking in Britain.

philanthropic

corporate

social

initiatives, responsibility

programs, and support for various Regulatory Influence Financial

houses

are

community projects. Through their subject

to

contributions,

financial

houses

strict regulatory oversight in Britain.

promote social welfare and address

Regulatory

pressing societal issues.

bodies

such

as

the

Financial Conduct Authority (FCA) and

the

Prudential

Regulation

Conclusion

Authority (PRA) ensure that financial

Financial houses in Britain hold

institutions

immense power and influence in

operate

in

line

with

the

country’s banking these

financial services, institutions

- Blog by Tamanna Shaikh

Finance

47

48

Energy

Pioneering sustainable practices in Britain’s energy industry utilization, and storage (CCUS).

Renewable Energy Revolution: One

of

the

developments

most in

significant

Britain’s

energy

sector is the accelerating shift towards renewable energy sources. According to recent data from the National Grid, renewable energy accounted for more than 40% of the country’s electricity generation in the past year. This surge can be attributed to the increased capacity of wind and solar power installations.

Britain boasts some of the world’s largest

offshore

wind

farms,

In an era marked by rapid technological

In recent years, the country has made

harnessing the power of the North

advancements and a growing global

significant progress in harnessing

Sea. The Hornsea Wind Farm, for

emphasis on sustainable practices,

renewable energy sources such as

instance, is a monumental project

Britain stands at the forefront of a

wind power, plant biomass, and solar

contributing

transformative shift in its energy

power. As per reports, in 2019, the UK

national energy grid. The United

economy. The country is not only

Climate Change Act set 2050 as the

Kingdom’s offshore wind capacity is

reevaluating its energy mix but is also

target to achieve net zero emissions.

expected to triple by 2030, according

exploring innovative ways to meet

In 2022, the energy industry invested

to projections by the Wind Energy

its increasing energy demands while

17 billion dollor which was 7 percent of

Association. Solar power, another key

reducing its environmental footprint.

the overall investment in the country.

player in the renewable energy sector,

Renewable

emerged

The government came up with clean

is witnessing a surge in installations

as a key player in the UK’s energy

energy plans to target nuclear, offshore

across the country. The falling costs

landscape, offering a sustainable and

wind, and hydrogen power, among

of solar panels and advancements in

environmentally friendly alternative to

other initiatives including increasing

technology have made solar energy

traditional fossil fuels.

energy efficiency, electric vehicle

an economically viable option. The

infrastructure, and carbon capture,

government’s initiatives to promote

energy

has

significantly

to

the

Energy residential

and

conditions as well as the strong output

installations have further fueled this

development in green technologies.

from wind and solar energy. Wind

growth.

Renewable energy sources such as

continues to be the most important

wind, hydroelectric, solar, biomass,

source of green and sustainable power

etc. are playing a significant role in

in the United Kingdom, accounting

Renewable Energy in the UK

meeting the demands of Britain’s

for 24.7% of the country’s electricity.

The

been

energy needs while reducing carbon

According to a

promoting the fair use of renewable

emissions. The UK has seen significant

solar photovoltaic cells have also

energy alternatives to mitigate the

growth in offshore wind farms, which

considerably contributed to power

impact of fossil fuel depletion. To help

have become a major contributor to

production, reaching 13,283 GWH, a

them reach the 2050 net zero target,

its renewable energy capacity.

stunning increase from the statistics in

Targets UK

and

and

commercial

solar

Policies

government

has

for

and

supporting

research

49

the UK government has implemented

report in 2022,

2004, when it was only 4 GWH.

various measures and introduced The

several laws.

Economic

Impact

and

Opportunities The concept of achieving net-zero

UK government is actively working

emissions

the

towards achieving net-zero emissions

amount of greenhouse gases emitted

as part of its commitment to combat

with an equivalent amount removed

climate

from the atmosphere. This requires a

renewable

comprehensive overhaul of the energy

promoting energy efficiency measures

sector, including a shift away from

across sectors, the UK aims to lead by

means

balancing

Growth

of

Renewable

change. energy

By

embracing

sources

and

fossil fuels towards renewable and

The

low-carbon alternatives. To achieve

Electricity Generation

while reaping economic benefits along

this goal, the UK government has

Over the past two decades, the UK

the way. This includes developing new

implemented various policies and

has witnessed remarkable growth in

clean

initiatives aimed at decarbonising its

renewable electricity generation. In

including hydrogen fuel cells, and

energy system.

the year 2000, renewables accounted

improving battery storage systems for

for a mere 2.8% of the country’s total

sporadic renewable energy sources.

The government announced its Net

electricity generation. However, by

The UK is accelerating its efforts to

Zero Strategy: Build Back Greener

2022, this figure had skyrocketed to a

exploit renewable energy sources,

(Net Zero Strategy) in October 2021,

record-breaking 40%. This increase

such as wind, solar, hydro, and nuclear

outlining how it plans to accomplish

of 5% from the previous year can

power, while also investing in new

the 2050 net-zero aim. One of the

be attributed primarily to the surge

technologies like carbon capture and

primary ways the UK wants to

in wind power generation, driven by

storage. The UK is transitioning to a

accomplish this is to increase the use

high wind speeds and the expansion

low-carbon economy gradually by not

of renewable energy and to make the

of offshore capacity.

only mitigating the risks associated

biggest polluters pay the most for the transition through fair carbon pricing.

example in building a sustainable future

energy-producing

methods,

with fossil fuel dependency, but According to one estimate, renewable

also aligning with global climate

energy contributed to 41.5% of UK

commitments

These include increasing renewable

electricity generation the previous

sustainable future for generations to

energy

come.

generation

capacity,

year(2022),

energy

efficiency

produced 40.8%. This expansion can

measures, electrifying transportation,

be attributed to favorable weather

promoting

while

fossil

fuels

and

ensuring

a

- Blog by Madhulika Pandey

50

Automotive

Fast and furious: The Roadmap to Italy’s Automotive resurrection A brief overview of the Italian

Luxury and supercar markets in

automobile industry

Italy

The Italian automobile industry has a

Although Italian car manufacturers

long and illustrious history that goes

may have lost their global leadership

as far back as the 1880s. During the

in the passenger car market, they

1910s, Turin, a major business and

still remain at the forefront of luxury

cultural city in Northern Italy, was

and sports car production, with

home to over 15 different automobile

a continued focus on design and

manufacturers. However, most

of

technology. Luxury and supercar

these companies were unable to

markets are being dominated by

withstand

brands

the

fierce

competition

like

Ferrari, Lamborghini,

from international manufacturers who

and Maserati due to their improved

scaled production to offer affordable

manufacturing

processes

and

cars. These days, the Italian auto

Italy’s position in the global passenger

corporate performance. For instance,

sector is well known for its supercars,

car market has declined as the number

Ferrari’s car shipments have displayed

sports motorcars, and compact city

of

dominant

a positive trend, increasing from 2011

cars. Fiat is the dominant player in

on

the

has

to 2019 and reaching over 10,000

the Italian automotive industry, along

decreased. According to a 2019

shipments in 2019. At the same time,

with many small and medium-sized

report, Italy was the seventh-largest

Lamborghini has experienced even

manufacturers. In the year 2014, Fiat

auto manufacturer in Europe with

more robust growth since 2009,

merged with the American company

respect to motor vehicle production

with the number of vehicle deliveries

Chrysler, a subsidiary of Stellantis,

volume. Although the volume of motor

increasing by at least six times in the

to form Fiat Chrysler Automobiles

vehicle production in Italy increased

last decade.

(FCA). Italy no longer has a sizable

continuously until 2017, the country’s

automotive

Fiat’s

automobile manufacturing industry

Leading

2021 acquisition by Stellantis, but it

went into a somewhat recessionary

manufacturers

does still have a sizable component

phase after that year. In 2019, there

Italy’s automobile sector is highly

industry, all of which are focused on

was a 9.3 percent drop in Italian

competitive, characterized by major

conventional engines.

automotive production volumes.

companies that provide state-of-

sector

due

to

car

international

manufacturers scene

Italian

automobile

Automotive

the-art vehicles at a reasonable cost.

Italy

Industry

companies realize the importance

Volkswagen,

Outlook 2022-2026: Key Market

of adopting new strategies. These

have taken advantage of changing

Indicators

strategies are based on the market

market trends to improve their market

It is estimated that Italian vehicle

complexities such as the rising prices

position against Fiat. The trend

registration will reach 1.6 million units

of raw materials like iron, rubber, and

towards more eco-friendly modes of

by 2026, with an average annual drop

electronic chips, component scarcity,

transportation is gaining momentum,

of 1.4% since 2021. The Italian market

shifts in consumer behaviour, and

and the market for electric cars is

has been declining at an average rate

the need for sustainable industrial

on the rise. Italy has experienced

of 4.6% per year since 2010. In 2021,

transformation.

a significant increase in the market

the production of vehicles in Italy

share of electric cars since 2017.

was 1.03 million units, the same as in

Italy’s

Despite this, electric cars only make

the previous year. Production in the

multifaceted and encompasses various

up 0.6 percent of the total market, but

country has been decreasing at a rate

domains, such as the production of

companies offering affordable, high-

of 1.3% per year since 2002.

vehicles and the manufacturing of

Citroen,

and

Dacia

Automotive

51

quality environmentally friendly cars

automotive

sector

is

components. Italian companies are

are expected to enhance their market

Over the past few months, the decrease

renowned for their exceptional work

share in Italy.

in production and sales has made

in components, with 20% of the added

52

Automotive

Automotive

53

value generated by the component

cultural shift among Italians. There is

supply

a pressing need to educate and raise

chain

being

incorporated

into the products exported by other

awareness

about

environmentally

trading partners. The deep integration

friendly transport alternatives and

among European market operators

the importance of reducing harmful

has led to a contraction in industrial

emissions.

production, causing a chain effect.

In 2020, Italian imports and exports

Italy’s commitment to sustainable

experienced

drop,

mobility is of utmost importance

except for component interchange

for the future of transportation. To

with

achieve this goal, it is imperative to

the

a

generalized

United

States,

which

increased by €1.88 billion.

make targeted investments in research and

Italy

Automobile

Market

development

of

increasingly

efficient technologies, expand the

Landscape, Opportunities and

infrastructure,

Challenges

points, and integrate intelligent traffic

The modern automotive industry in

management

Italy is being shaped by the rising

sustainable mobility will require close

adoption of electric vehicles and the

collaboration between the public

increasing

advanced

and private sectors, along with the

convenience,

implementation of targeted policies

safety,

demand

for

connectivity,

and driver-assist features. However,

such

as

systems.

charging Achieving

and investments.

the biggest concern for the auto manufacturers are below expectation

Italy

can

make

a

substantial

battery efficiency, low EV charging

contribution

to

the

sector’s

infrastructure, shortage of electronic

development

by

chip

disruptive

electrification and production of zero-

margins,

emission vehicles, adopting advanced

production,

business

new

models, falling

in

prioritizing

their

the

rising investment, long-term market

technologies

production

volatility, and vehicle recalls from

processes and for the vehicle owners

across the globe.

with the advanced driver assistance system

promoting

ridesharing

The automotive market is witnessing

services,

and

incorporating

growth in sales, particularly in the low-

automation and artificial intelligence.

priced vehicle segment. Passenger

By investing in these areas, Italy can

cars and light commercial vehicles are

lead the way in sustainable mobility

also experiencing a steady increase in

and contribute to a cleaner and more

demand.

efficient future for all.

The Italian car market: the way forward Italy has the potential to lead the transition

towards

sustainable

mobility, but it requires a widespread

- Blog by Amith Raj S

54

Fashion

From Corsets to Couture: The Elegant Revolution of the French Fashion Industry

Fashion When

we

think

of

style

55

and

aristocracy scrambled to stay at their

to haute couture. It was during this

sophistication, it’s hard not to conjure

best. This insatiable appetite of the

time that Paris established itself as

images of French fashion. From the

French court for opulent dress drove

the fashion capital of the world,

regal designs of Marie Antoinette’s

the country’s textile trade. Louis XVI’s

attracting

court to the avant-garde creations of

rococo courtroom docket persisted in

fashion enthusiasts from all over the

modern-day haute couture, France

carefully shielding an enterprise of

globe. Design houses such as Chanel,

has long been at the forefront of the

royal manufacturers, including Rose

Dior, and Givenchy emerged, forever

fashion industry, transforming social

Bretin, Marie Antoinette’s “Minister

shaping the landscape of fashion.

norms and redefining what it means

of Fashion”, who was considered

to be stylish. Immersing the people in

the first-ever fashion designer. The

The Birth of Ready-to-Wear

its fashion history and reminding them

deluxe dressmakers contributed to the

In the early 20th century, a new

of the enduring legacy of French style

establishment of elite fashion culture

chapter in the history of fashion

and its ongoing influence on the global

by satisfying the desires of royalty.

unfolded with the birth of ready-to-

designers, buyers, and

fashion landscape. In this article, we

wear clothing. This paradigm shift

will explore the evolution of French

was made possible by the Industrial

fashion, tracing its roots back to the

Revolution, which revolutionised the

12th century and examining its impact

manufacturing process and allowed

on the world of style today.

for mass-produced garments. French designers seized the opportunity and

The Resurgence of Fashion in the

led the way in making stylish and

Renaissance

affordable clothing accessible to the

The influence of French fashion

masses. Icons like Coco Chanel and

history dates back to King Louis XIV,

Jeanne Lanvin became trailblazers in

sometimes known as the Sun King,

this emerging era of ready-to-wear

whose taste for extravagance and

fashion.

style solidified the development of the fashion industry and turned France

Coco

C h a n e l wa s

into a major hub for the textile trade

visionaries who saw the potential

by the end of the 17th century. Even

of

if new designers and trends emerge

accessible to a wider audience.

making

among the

high-quality

clothing

all the time, France has a significant

The Reign of Haute Couture

Known for her elegant yet understated

impact on international trade and

The 18th and 19th centuries witnessed

designs,

Chanel

fashion marketing, and it is the country

the rise of haute couture, a term that

women’s

fashion

that gave rise to the concept of the

is synonymous with French fashion

comfortable and practical garments

fashion business. Sumptuous fabrics,

to this day. The concept of fashion

that could be worn by women from all

elaborate embroidery, and intricate

as a form of self-expression began

walks of life.

details became the hallmark of French

to emerge. Charles Frederick Worth

style, setting the stage for centuries.

revolutionised the fashion industry

Jeanne

by unveiling the concept of fashion

known French designer, also played

French fashion during the 16th century

shows. Paul Poiret, another influential

a significant role in shaping the

witnessed

materials,

designer, broke free from the restrictive

ready-to-wear movement. Lanvin’s

trims, and various embellishments.

corsets and elaborate gowns of the

creations

In the past, especially in the 18th

time. His designs embraced simplicity

with simplicity, offering a range of

century, ruffles reigned because the

and brought a sense of modernity

meticulously

juxtaposing

Lanvin,

revolutionised by

introducing

another

combined crafted

well-

sophistication pieces

that

56

Fashion

exuded luxury. Her emphasis on

classic styles and merging tradition

elegance and attention to detail made

with modernity. The 21st century

her brand synonymous with affordable

has witnessed an unprecedented

luxury.

integration of technology and fashion, shaping

Ready-to-wear

clothing

allows

the

way

garments

are

designed, produced, and marketed.

individuals to express their style

From

3D

printing

and identity without the need for

technology, the possibilities seem

expensive, custom-made attire. This

endless. Designers now experiment

democratisation of fashion not only

with

empowered individuals to embrace

intricate patterns with the help of

trends but also fostered a sense of

digital tools, and even incorporate

unity. The once stark divide between

smart features into their designs.

innovative

to

wearable

materials,

create

high fashion and everyday clothing began to blur as designers like Chanel

As the world becomes more cognizant

and Lanvin created collections that

of the environmental impact of various

bridged the gap, providing affordable

industries, fashion has begun to shift

alternatives to couture garments.

towards

sustainability.

Designers

and brands are now embracing ecoBreaking the Barriers

friendly materials, implementing ethical

In the 21st century, French fashion

production practices, and advocating

continues to captivate the world with

for responsible consumption. This

its innovative designs and unwavering

emphasis on sustainability not only

commitment to quality. The fashion

reduces the carbon footprint of the

houses of France have consistently

fashion industry but also sets a positive

pushed

example for consumers worldwide.

boundaries,

reinventing

Fashion

Way Forward The evolution of French fashion is a testament to its enduring elegance and influence. From the opulent designs of the Renaissance to the groundbreaking creations of the 21st century, French fashion has left an indelible mark on the world of style.

Its timeless appeal and commitment to quality ensures that it will continue to be celebrated and admired for many generations.

- Blog by Tamanna Shaikh

57

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Delirian Limited

Leading Financial Planning & Analysis Firm East Africa 2023

APAC

AC Capital Market

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Bangladesh

Circle Fintech Ltd

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Botswana

Botswana Life Insurance

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Botswana

Botswana Life Insurance

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Cambodia

Chip Mong Bank

Most Trusted Commercial bank Cambodia 2023

Cambodia

Chip Mong Bank

Most Customer Centric Commercial Bank Cambodia 2023

Cambodia

Chip Mong Bank

Fastest Growing Retail Bank Cambodia 2023

China

China Asset Management Co., Ltd

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China

China Asset Management Co., Ltd

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China

China Asset Management Co., Ltd

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China

China Asset Management Co., Ltd

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China

China Asset Management Co., Ltd

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Cyprus

AdTech Holding

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Cyprus

GFSC Global

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Cyprus

GFSC Global

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Czech Republic

Factoring KB AS

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Egypt

Banque Misr

Best SME Bank Egypt 2023

Egypt

Banque Misr

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Egypt

Banque Misr

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Egypt

ADIB Egypt

Best Shariâ ah Compliant Banking Solutions Egypt 2023.

Egypt

ADIB Egypt

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Egypt

Suez Canal Bank

Fastest Growing Retail Bank Egypt 2023

Egypt

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Egypt

Suez Canal Egypt

Banking Excellence and Transformation Award Egypt 2023

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Narvi Payments

Innovation in API Banking Finland 2023

France

Alvexo

Best Mobile Trading APP France 2023

Germany

AXOVISION

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Global

BPC

Best Payment Solutions Provider for Banks & Fintechs Europe 2023

Global

BPC

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Global

BPC

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Global

Markets.com

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Global

Markets.com

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Markets.com

Leading CFD Broker Globe 2023

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Markets.com

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Globe

Traders Union

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Hong Kong

Avo Insurance Company

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Limitedâ Hong Kong

Ipification

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Kazakhstan

Eurasian Bank

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Kenya

Lintons Place Ltd

Leading Beauty Brand Kenya 2023

Kenya

Lintons Place Ltd

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Kenya

Lintons Place Ltd

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Kuwait

Warba Bank

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Kuwait

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Latvia

Vialet

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Nepal

Fonepay

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Nepal

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Nepal

Fonepay

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Philippines

ATRAM

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Philippines

Sun LifeGrepa Financial

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Philippines

Sun LifeGrepa Financial

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Philippines

Rizal Commercial Banking

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Corporation Qatar

Doha Festival City

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RaiseFX.com

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South Africa

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South Africa

Amega Global Ltd

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Amega Global Ltd

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VT Markets

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VT Markets

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VT Markets

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Spain

HYCM

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Sri Lanka

NDB Bank

Best Digital Transformation Bank - Sri Lanka 2023

Sri Lanka

NDB Bank

Best Customer Centric Corporate Bank - Sri Lanka 2023

Sri Lanka

NDB Bank

Best Corporate Bank - Sri Lanka 2023

Sri Lanka

Commercial Bank Of Ceylon PLC

Best Commercial Bank - Sri Lanka 2023

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Commercial Bank Of Ceylon PLC

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Commercial Bank Of Ceylon PLC

Most Reliable Digital Bank - Sri Lanka 2023

Sri Lanka

Softlogic Life

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Softlogic Life

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Sri Lanka

Amana Takaful PLC

Visionary Leadership Excellence Award - CEO Mr. Shehan Feisal - Amana Takaful General Insurance Sri Lanka 2023

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Amana Bank PLC

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Amana Bank PLC

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Sri Lanka

Amana Bank PLC

Best Sustainability Bank Sri Lanka 2023

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360tf.trade

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UAE

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UAE

360tf.trade

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UAE

Soho Family Hospitality

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UK

VisionTrack

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UK

WP Communications

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UK

AxiTrader Limited

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AxiTrader Limited

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Scottish Friendly Assurance

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Zambia

First National Bank

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