Love The Mountains - Summer Media Pack

SUMMER EDITION

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EXAMPLE PAGES

FROM OUR 2014/15 EDITION

S

ZERMATT

GET HIGH

went to press, the most expensive in

those who died on the descent from the

Europe. There is a flipside for parents –

original successful conquering of the

children are completely free until age 9,

peak, and the hundreds who have died

then pay half price to age 16, among the

on the mountain in the 150 years since.

most generous child pricing in Europe.

So if you’ve not made it to Zermatt yet,

Costs in resort aren’t cheap either,

what should you expect? Well, the first

although there is a Co-op.

thing to know is that you’re almost certain

So what is it that pops Zermatt over the

to arrive by rail. THE way to arrive is

finish line, to claim that “best in the world”

by train from Geneva Airport, with one

title? The Matterhorn. Quite simply this

change and you’re up on resort, but some

mountain is truly awesome and leaves all

package tour operators run a coach to the

other peaks in its shade (literally in a few

neighbouring village of Tasch from where

cases). When you’re in Zermatt it is simply

a very plush shuttle train trundles you the

”there”, always, dominating the skyline –

5 minutes on to Zermatt from a Eurostar-

somehow even managing to do so when

sized terminal (well, not quite, but it seems

ki resorts come in all shapes and sizes,

it is obscured by cloud.

big for a small village).

and there are several contenders for

Your eyes are constantly drawn to it, to

Zermatt has grown into a big resort

“world’s best resort” – depending on

see how the light is playing on it, from

and, attracting more than two million

what criteria you use or who’s voting –

the first time you look out of the window

visitors annually, it’s busy year round.

but one seems to have captured skiers’

in the morning, to sunset in the evening.

Electric taxis (built in the resort) and a

imaginations more than any other:

I first skied in Zermatt in the summer

Zermatt.

of 1982 when I was still at school, on

there are also horse-drawn sleighs, so

Why? The famous Swiss resort does

a budget Interrail trip. A friend and I

peaceful does not really sum it up, but

have a great ski area, extending to over

camped on the edge of the resort and

350km with runs down across the border

hit the slopes in T-shirt and jeans at 7am

place where vehicles powered by the

into Italy. It also has Europe’s highest

on a July morning, quickly realising how

internal combustion engine are allowed

ski runs, its top lift touching 3900m,

cold it was despite the sunshine, as the

on the roads.

meaning that in quite severe periods of

overnight freeze still had a hold. We

There are multiple access lifts from the

limited snowfall in the Alps it tends to

dived into the mountain restaurant to

valley to the slopes including cable cars,

when areas of quite high elevation are

corduroy once again and repeated the

normally walk from any property to a lift,

struggling. It also means the lift-served

process. By 10am the snow had softened

but it can be quite a walk if you’re at a

vertical is one of the world’s biggest, and

enough for perfect conditions … which

more distant outpost. The ski bus can get

even the bottom of those 2200 vertical

lasted about 90 minutes before the

crowded, too, so it’s best to check your

metres is at an altitude higher than the

surface had melted too much and the

accommodation is truly close to the lift or

top lifts at some low-lying areas. Plus,

snow was a sticky stodge.

organises electric transport to and from

thanks to its glacier, it’s one of only two

I’ve been lucky enough to go back

the base station.

resorts in the world that tries to open

half a dozen times over the past three

Once up on the slopes you’ll know

for snow sports 365 days a year, so it

decades, most recently earlier this very

you are indeed on one of the planet’s

should be open today. And it is chock-full

summer. The resort has grown a lot over

best ski regions, modestly but fairly

of comfortable accommodation, in an

the years, and new plush chalets and

accurately named ”Matterhorn Paradise”

atmospheric car-free village, rich in skiing

apartments had appeared since I was

by the lift company.

and climbing heritage and with a vibrant

last in town three years before that, but

There really are endless runs through

nightlife to boot.

as usual, these were all dwarfed, made

all kinds of terrain for all ability levels

All this definitely places Zermatt as a

to feel insignificant somehow, by that

here, and one of my favourites is to get

serious contender for that “best in the

eternal mountain presence towering

right to the top of the ski area on the

world” title, and it is the most highly

above. No other ski resort can really

Klein Matterhorn then ski down towards

rated ski area in the world if you count

compete with that, although some –

Cervinia in Italy on a glorious long

TripAdvisor reviews, up there with some of

Niseko, Lake Louise and Murren for

descent of more than 11km and nearly

the world’s best capital cities for popularity.

example – do come close.

1800m of vertical.

But in case the picture is just too rosy,

Zermatt is just completing a summer of

Known as the Pista Ventina, it’s a very long,

there is a downside to being very good,

celebrations of the 150th anniversary of

winding, rolling piste that just lasts forever,

very popular and in Switzerland: high

the first conquering of the Matterhorn,

with southwest exposure at high elevation,

prices. While holidays to Eurozone ski

by Brit Edward Whymper. The mountain

and it’s one of my all-time favourites.

ski bus buzz around the streets, and

MICHAEL PORTMANN

gondola and funicular railway, so you can

010 //

TM15 // INTHESNOW.COM

WORDS: PATRICK THORNE

@INTHESNOWMAG

Stopping for a proper espresso as you

areas are cheaper for 2015–16, a 6-day adult pass for Zermatt and Cervinia is

date in July, partly in recognition of his

cross the border at the first mountain hut

coming in at CHF435, or £295 as we

achievement but also in memory of

on the Italian side is just a bonus.

TM15 // 011

FB.COM/INTHESNOW

“Love The Mountains is a beautiful publication and provides a fantastic audience for my client Tirol Austria to present themselves to the UK audience (and beyond).”

Becky Horton | HORTON PR

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010 //

TM15 // INTHESNOW.COM

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WORDS: PATRICK THORNE

TM15 // 011

NOT WITHOUT A PADDLE

L

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“JUST HAVE TO KEEP PADDLING HARD”

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Pellentesque habitant morbi tristique senectus et netus et .

4

REASONS TO BIKE IN THE ALPS

1. The View

2. The Difficulty

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Cras eget mi dui. Nulla lacinia augue at.

3. The People

4. The Reward

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Mattis. Nulla tristique nunc risus, in vulputate nisl fermentum a. Aenean at velit non lectus accumsan ornare vel eget mi. Pellentesque habitant morbi tristique senectus et netus et .

TM15 // 011

TM15 // 011

“Engaging columns written by genuinely passionate and often resort based writers gives real credibility to the editorial used in Love The Mountains” PATRICK THORNE | EDITOR

CLIMBING

TIPS & TRICKS Etiam gravida nunc non libero faucibus vehicula. Nam non lacus id tortor sagittis tristique non finibus massa. Nunc justo ante, facilisis eu nisl ut, venenatis consequex bibendum

GRIP

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Sed fringilla Charlotte van Gils is one of the

odio libero.

Nullam vel dolor How did you get involved in a velit pulvinar vulputate.

Donecyour ac magna eu lacus vestibulum world’s best snowboarders and a designing own signature venenatishelmet itae nibh.

Suspendisse ullamcorper nec Sinner-sponsored athlete. Originally and goggles? augue a lacinia. i turpis, in tincidunt ante from the Netherlands, van Gils went CVG> I tried out some Sinner products vestibulum eget.

NEW SWISS LAW THWARTS BRITISH CHALET OPERATORS!

on her first winter sports holiday

to find my favourite designs; I’m really

when she was 11, unusually opting

picky about how helmets and goggles

to snowboard rather than ski. After

should fit. So I was stoked when I tried

taking a boarding trip and practising

the Galaxy goggles and Titan helmet. I

gymnastics through school, van Gils

like the Galaxy goggle because it’s like

got air and pulled her first tricks on

looking through a wide-angle lens. You

indoor slopes and now snowboarding

can see everything without having to turn

dominates her life.

your head. The helmet I love because it’s very light; I don’t notice having it on, and

Why did you decide to board on your

it has proven to do its job multiple times.

first holiday?

I have broken a couple of helmets by

CVG> It was pretty random. I was

slamming without having one concussion

at home, 11-years-old, and my dad

in the last 2 years. I love the design,

was filling out what ski classes my

based on the red rocks of Moab, Utah,

sisters and I would do on our annual

and Denver, Colorado. It’s where my

trip to Austria. There was a big air

friends and I cut loose after a fun season.

snowboard competition on TV and

We camp and party until the sun comes

seeing people flip and do tricks on

up. The views are pretty much like the

a snowboard made me want to ride,

goggle strap show!

so I asked my dad to enrol me onto a snowboard class.

What are your main ambitions for the coming season?

STRENGTH

CVG> I have some tricks in mind that

CVG> Breckenridge is home and I

I really want to learn. I won’t spoil the

love it because of the perfect jumps,

surprise, but keep checking the videos

and there is always something to ride

uploaded on my website! I’ve always

no matter what the weather is like.

wanted to hit a big powder jump, so that

Copper Mountain, also in Colorado,

one is on the bucket list for this season.

has good jumps, fun rails, and they

I don’t like to think in results but I

change the jibs weekly so there’s

hope to land some nice runs in the

always something new to ride. Its

competitions this season.

back bowls are a lot of fun on the

Beyond that, I don’t know, sometimes

powder days as well! I was in Perisher,

it’s better not to plan to far ahead but

Australia, last month and it has a

just enjoy the ride!

perfect park, jumps and jibs, with a

charlottevangils.com

little T-bar, allowing 100 runs a day!

sinner.eu

TRIPP FAY

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Nunc sodales ipsum in consequat auctor. Nunc molestie erat sit amet nulla varius, et blandit odio aliquam. In non cursus mauris, non dictum tellus. Praesent eget sagittis eros, nec venenatis nisl.

Praesent scelerisque.

Which are your favourite mountains?

FB.COM/INTHESNOW

OTM14 // 023

OUR READERS

61

68%

39

%

32%

%

Take a summer mountain holiday every year

Take at least 2 mountain holidays per year

AGE PROFILE Under 25  3%

|

26–35  25%

|

36–45  59%

|

46–55  10%

|

56+  3%

THEY LOVE THE MOUNTAINS BECAUSE ... Great mix of products, resorts, news + interviews ... Superb photography with quality journalism ... Because it’s free, exceptional quality, and easy to read

HOW MANY WE REACH

250,000 READERS PER EDITION

via hard copy, online + mobile

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+44 (0)7786 803 822 or +44 (0)1494 862 423 Giancarlo@inthesnow.com inthesnow.com