InTheSnow Media Pack 2015/2016

REACHING MORE SKIERS THAN ANY OTHER UK PUBLISHERS MAGAZINE // DIGITAL // SOCIAL // VIDEO

MEDIA PACK 2015-16

WHO WE ARE  Market Leader in UK Ski Publishing NEW responsive website

 Hardcopy, Online, Mobile, Video - Multi Platform Approach  Six Editions from September to March  Superb Features  Quality Timely News  Product Reviews and Interviews  Unique Design, Inspirational Photography  Super-Sized Full Colour Tabloid Format Our social presence is unrivalled, hard copy distribution numbers, online readers and email database surpasses any other UK Ski publishers.

Get your free trade copy of InTheSnow magazine sent to you each month by visiting InTheSnow.com/trade

MOBILE APP

MEET THE TEAM

E L P O E P 0 2 F O ” I E K S N O N “ I W O N K TO

DEBBIE GABRIEL OPERATIONS DIRECTOR Debbie has a first-class, blue-chip background but her passion for skiing took over. Having been part of InTheSnow since launch she now manages the entire production process in-house.

ANDY BLEAKLEY WEB DESIGN & DEVELOPMENT

PATRICK THORNE EDITOR Patrick has been a full time, year round, professional ski writer for 25 years. Nicknamed ‘The Snow Hunter’ he has located 6,000 ski areas in 80 countries and for the past decade has published a weekly bulletin of stories from ski resorts all around the planet, notching up more than 5,000 reports.

He has written a dozen books on skiing, received several awards, had his work translated in to more than 20 languages and was named ‘One of 20 People to know in Ski’ by The Times.

Andy spent his early childhood in Switzerland and was lucky enough to start skiing soon after his first steps. Now a keen freestyle skier (and general sports nut) who mixes a career in web

DOMINIC KILLINGER PUBLISHER & OWNER

GIANCARLO GAMBARDELLA SALES MANAGER

Described by many as a serial entrepreneur.

His journey into Ski Publishing started when he founded Square Mile in 2002, providing Wi-Fi on yachts (before anybody knew what Wi-Fi was). Within just 4 years, BT bought the company. At the same time, Dominic sold an online marine publishing business that was less than 12 months old! With a small pot of other business interests, his ultimate aim was to create a business that fulfilled his passion for skiing. Identifying an obvious gap in the Ski Publishing market in the 2007/8 Season, InTheSnow was launched.

Giancarlo joined InTheSnow in July 2014 heading up media sales across all our titles and digital channels, having previously worked with The Independent, The I and The Evening Standard, specialising in travel and ski. Giancarlo is a real family man with a great passion for life overall and admits that he knows “almost every word to every episode of Only Fools and Horses” as his claim to fame. He’s a kickboxer, and an all round sports fanatic. In the past he was a semi-pro footballer (weren’t we all?) and now his passion for ski and the mountains has really bitten him. He learned to ski in Norway and his second ever ski trip was to Whistler !

design & development with skiing.

GABRIELLA LE BRETON CONTRIBUTING WRITER Gaby has skied in over 110 resorts across the world, co-wrote the Footprint ‘Skiing Europe’ guidebook and contributes articles about skiing to newspapers and magazines including The Telegraph, The Financial Times, Condé Nast Traveller.

ANDY TAYLOR CONTRIBUTOR Andy has been a keen skier since the age of 11 and has skied around 50 destinations since then.

He’s really in touch with what your typical holiday makers and family skiers are after in a resort so adds real value to our regular contributors.

HOW WE REACH SUCH A HUGE READERSHIP

“We are the UK’s largest ski and snowboard magazine read by almost 500,000 skiers per month.

Edited by world leading ski journalist and author Patrick Thorne, it’s packed with news, features, gear reviews, resort guides and snow reports. There’s no better place to be informed about skiing or snowboarding.

Visit InTheSnow.com Domininc Killinger Publisher

40,500 likes reaching 100k users per week with our content

55,000 hard copies distrubuted to 600 locations September-March

13,800 followers creating interactions daily

103,000 skiers receive emailer every week

32,000 unique visitors per month + 1 million page impressions per season

7,000 downloads per month on  App Store

HOW WE DIFFER FROM OTHER SKI PUBLICATIONS

“This is our 6th season working with InTheSnow, it’s a great title, provides us with significant benefits and coverage and our passengers are very pleased to see this on board when they travel with us. they are a great team to work with”

 We are an independent publishing house driven by a passion for winter sports, quality journalism and publishing.  We’re news driven, but also deliver the newest and most knowledgeably produced editorial in the industry today.  Our team know their stuff – we have unrivalled industry expertise.  Our Editor Patrick Thorne has skied 250 resorts the world over & was named by The Times as 1 of 20 people to know in ski.  We’re obsessed with snow sports year round, we don’t just do it in the autumn/winter!  We don’t just regurgitate press releases, we still actively go out to find and break news stories.  We’re not run by advertising driven focus groups, committees, Plc’s, sales managers - we are driven by readers, quality editorial, superb photography and publishing integrity.  Our final print deadline each season is early March, not mid/late autumn.  Online/social/digitally we are live all year round.

OUR READERS WHY READERS LOVE

“InTheSnow have always been creative in their approach, getting us great coverage for a sensible spend. We are well looked after as a client, they understand the marketplace well and respond quickly to anything we need”

56+ <25 INCOME

1. A great mix of products, resorts, news, + interviews 2. Superb photography with quality journalism 3. It’s free, exceptional quality, and easy to read

46-55 YEAR OLDS

26-35

36-45 YEAR OLDS

67% of readers achieve a household income of more than 100k per annum

YEAR OLDS

26% of readers achieve a household income of more than 150k per annum

58

%

42

%

92% Take a Ski Holiday Every Year

27% Take More Than 2 Ski Holidays a Year

HOW MANY WE REACH

250,000

readers per month on average via hard copy, online + mobile

OUR DISTRIBUTION NETWORK

“Having InTheSnow magazine available to our guests is great added value, it is the only ski magazine we distribute and we are pleased to offer InTheSnow this season”

We continue to reach guaranteed skiers throughout our wide distribution network via 250 retail stores, 90 indoor ski practice slopes including The Snow Centre, Hemel, Sno!Zone and Chill Factore. Hard copies of InTheSnow can be picked up onboard Eurostar, Snow Express Coaches and Ski Weekends Coaches. We are also on board 11 ski transfer buses and can be found in 3 UK airport terminals. Other locations include Ski World chalets, hire shops like Precision Ski, and ski tuition locations like Oxygene as well as an additional 130 other locations across Europe’s top 20 ski resorts.

TIMELY NEWS

INSIDE THE MAG InTheSnow is large format and in full colour, therefore every feature or advert is twice the size of all other monthly UK ski magazines. This gives you much bigger and brighter coverage for your spend. The use of large format images, and the space for DOUBLE the text enables you to really sell your resort, product or service whilst truly engaging and exciting hundreds of thousands of readers.

GEAR REVIEWS

GREAT FEATURES

REGULAR COLUMNS

EVENTS + SPONSORSHIP

“InTheSnow is a great title for a good range of our ski clients. They are extremely flexible and proactive to work with, providing good value for money for every client big and small.”

Exclusively onboard

Exclusively onboard

Exclusively on board the

FILM PREMIERS

SNOW EXPRESS COACHES

EUROSTAR SNOW TRAIN

SKI WEEKENDS COACHES

Including: Days Of My Youth Red Bull Premiers, Warren Miller Film Premiers, Almost Ablaze TGR, and Snowboxx

Trade partnerships including Listex, Slide, ISPO, ISTM, MTS, Les 3 Vallées, Snowsport Industries Of Great Britain

OTHER PUBLICATIONS

“It’s been a pleasure working with InTheSnow on a large ski campaign for the last 2 years. The exposure, advise and client care has been tremendous. We look forward to a continued successful working relationship.”

SKI HOTEL & CHALET GUIDES

LOVE THE MOUNTAINS

SNOW SURE MAGAZINE

SNOW CAMP MAGAZINE

TIEBREAKER MAGAZINE

GOLF NEWS

Powder Retreats: A unique coffee table guide to everything luxe in ski.

A twice yearly bumper, coffee table edition of InTheSnow that’s the first ski magazine and first summer magazine to hot the shelves September and April.

A magazine exclusively published for Hemel Snow Centre & it’s 250k annual visitors.

A magazine showcasing everything that’s great about the UK’s largest ski charity.

A unique localised magazine that encompasses news from around the Buckinghamshire tennis circuit.

The south of England’s biggest free Golf magazine, featuring clubs equipment and news from all over the golfing world.

Ultimate Guide: A guide to 3 - 5 ski hotels and chalets around the world.

AD SPEC 3mm BLEED

2015-16

All Artwork Must Be Supplied:

10mm MARGIN

3mm BLEED

10mm MARGIN

 with 3mm Bleed to all sides

DOUBLE PAGE SPREAD* 600mm [W] x 350mm [H] Including Bleed: 606mm [W] x 356mm [H] Text Area: 580mm [W] x 330mm [H]

FULL PAGE 300mm [W] x 350mm [H] Including Bleed: 306mm [W] x 356mm [H] Text Area: 280mm [W] x 330mm [H]

DOUBLE PAGE  DOMINANT* 200mm [W] x 350mm [H] Including Bleed: 206mm [W] x 356mm [H] Text Area: 180mm [W] x 330mm [H]

See dimensions including bleed opposite and guide below

 with text at least 10mm away from all edges of the advert See dimensions for text area opposite and guide below

 as a High Res PDF – PDF/X-1a:2001 compliant What is bleed?

3mm BLEED

10mm MARGIN

Bleed is a printing term that refers to printing that goes beyond the edge of the sheet before trimming. In other words, the bleed is the area to be trimmed off.

As nearly all InTheSnow ad sizes run to the edge of the page, we require that all artwork supplied have at least 3mm bleed to each side.

This area should not contain anything of crucial value, as it will be cut away when the final copies of the magazines are trimmed and finished, but any images or coloured backgrounds running to the very edge of your ads should run into the bleed space.

3mm BLEED

10mm MARGIN

consequ iatiume mi, tempore, ntur ad quae. Et vera volupta ureptur? Eniminv eliant aut it maximo berferf erunti cum aut et optatum sunto elenda nt, ipsapient aborest voluptur ut volorem laut quam fugiat it aliciundi tem aut plaut est, cia secta senisciis.

JUNIOR FULL PAGE 200mm [W] x 350mm [H] Including Bleed: 206mm [W] x 356mm [H] Text Area: 180mm [W] x 330mm [H]

DOUBLE PAGE DOMINANT  BASELINE* 600mm [W] x 120mm [H] Including Bleed: 606mm [W] x 126mm [H] Text Area: 580mm [W] x 100mm [H]

JUNIOR DOUBLE PAGE SPREAD* 350mm [W] x 200mm [H] No Bleed Required Text Area: 350mm [W] x 200mm [H]

Why do I need to keep my text 10mm from the edge of the ad artwork?

As there is a certain margin of error in the trimming of all print media, we advise keeping all crucial text and logos at least 10mm (13mm including bleed) from the edge of your artwork to avoid any of this information becoming accidentally cropped during the trimming of the final magazine copies.

A4 JUNIOR 180mm [W] x 240mm [H] Including Bleed: 186mm [W] x 246mm [H] Text Area: 160mm [W] x 220mm [H]

JUNIOR HALF PAGE HORIZONTAL 300mm [W] x 120mm [H] Including Bleed: 306mm [W] x 126mm [H] Text Area: 280mm [W] x 100mm [H]

JUNIOR HALF PAGE VERTICAL 100mm [W] x 350mm [H] Including Bleed: 106mm [W] x 356mm [H] Text Area: 80mm [W] x 330mm [H]

JUNIOR QUARTER 100mm [W] x 175mm [H] Including Bleed: 106mm [W] x 181mm [H] Text Area: 80mm [W] x 155mm [H]

THE ORIGINAL EIGHTH 100mm [W] x 120mm [H] Including Bleed: 106mm [W] x 126mm [H] Text Area: 80mm [W] x 100mm [H]

10mm MARGIN 3mm BLEED

2015-16

ISSUE SCHEDULE

RELEASE DATES

COPY DEADLINE DATES

28 September 2015 2 November 2015 7 December 2015 11 January 2016 15 February 2016 14 March 2016

12 September 2015 12 October 2015 16 November 2015 21 December 2015 25 January 2016 29 February 2016

Giancarlo Gambardella Head of Sales 07786 803 822 0203 015 4319 / 01494 862 423 Giancarlo@InTheSnow.com inthesnow.com

Š COPYRIGHT 2015

DOMINIC KILLINGER PUBLISHER +44 (0) 1494 862 423 dom@inthesnow.com inthesnow.com

© COPYRIGHT 2015