InTheSnow Features Media Pack 2015/2016

INTHE SNOW A D V E R T O R I A L O P T I O N S 2 0 1 5 / 1 6

PAT R I C K E D I T O R

T H O R N E

Skied 250 Resorts The World Over & Identified 6500 Ski Resorts Patrick has been a full time, year round, professional ski writer for 25 years. Nicknamed ‘The Snow Hunter’ he has located 6,000 ski areas in 80 countries and for the past decade has published a weekly bulletin of stories from ski resorts all around the planet, notching up more than 5,000 reports. He has written a dozen books on skiing, received several awards, had his work translated in to more than 20 languages and was named ‘One of 20 People To know in Ski’ by The Times.

5 R E A S O N S T O V I S I T. . .

FROM £795

This is the perfect way to sell a resort, your business or service.

It’s short and punchy and prominently displayed within the news pages. It uses punchy text and a great hero image to rapidly sell the features or USP’s of a ski resort, country or region.

Previous Clients Include: WIlder Kaiser, Brides Les Bains, Val d’Isère and Winter Park

FREDRIKSSON

 PROMOTION

1 0 M I N U T E S W I T H . . .

SHADeS OF WiNTeR

FROM £1395 This has become the ‘must-do’ column as it seems many a reader immediately turns to the back page first, just to see who we have interviewed! Originally designed to interview key industry figures, this season has seen resorts approach us to be interviewed as if we are literally interviewing the mountains… it’s resulted in many very interesting interviews from riders, to resorts, business leaders to athletes. These are extremely well branded and so are a very effective means of advertising too.

Previous Clients Include: Odlo, Henrik WIndstedt,

Sponsored by Peak Performance, Pure,

What were you most proud of in your

released this month, is the second

performance?

Shades of Winter all-female freeski movie

MR: To be able to get back up skiing a

to be created following the worldwide

line after a crash or the slide I got caught

success of the first movie last winter.

in last time I was in Haines. It’s not always

We talked to three members of the team

easy, but the feeling afterwards is just …

behind the film: Matilda Rapaport (MR),

magical.

Sandra Lahnsteiner (SL) and Evelina

eN: I am proud that I decided in my mind

Nilsson (EN).

to do something and then I did it. I was 100% focused on the present – and always

What was the best thing about filming

feeling the joy!

the movie?

SL: I love the whole process, but the best

In what ways is it better to make an all-

thing is always when everything is done

female movie?

and you get to watch the movie on the big

MR: I’ve been filming with guys too, and I

screen with all your friends and athletes

can’t say that it makes much of a difference

and partners, etc. and hear them cheering.

really. The important thing is to film and ski

MR: All the remote, beautiful places I get

with people I trust and have fun.

to see and ski as well as the people we’ve

eN: I think it´s good to highlight the

met when travelling. I’ve also gotten some

incredible women that are out there. When

close friends through filming, including

doing an all-female movie, you really focus

Evelina and Sandra.

on the girls. My opinion is that we push

eN: The best thing was the amazing

each other to bend our boundaries and so

people I met that share the same passion

we grow!

and to be able to visit really great places

SL: To be honest, it’s not about it being

with a fun crew and do the thing we love,

better to make all-female movies; we are

together.

not in a battle with the guys’ other movies, it’s just a great opportunity for the best

Which was your favourite location and

female athletes to show what they are

why?

capable of. Besides, behind the all-female

MR: Haines in Alaska will always be

cast it’s ALL guys we use to travel with!

special to me. The nature, snow and atmosphere really make the place

Is a third Shades of Winter film planned?

something extraordinary. In the last two

MR: I definitely want to be part of the next

years that’s probably the place I’ve spent

SOW film, as the two previous ones have

the longest time in a row without travelling

given me so much, and there are so many

in! (Laughs)

cool places I’d like to see and ski. And

SL: I love to travel the world on skis

we’ve already started discussing ideas.

and be able to explore so many different

SL: I am currently working on the set-up

countries, but I would say for fun, freeskiing

of the third Shades of Winter project. So

Niseko in Japan is super high on my list.

stay tuned – we will not disappear!

Jimmy Petterson, Peak Retreats 094 // NOV14

SHADES-OF-WINTER.COM

094 // NOV14

SHADES-OF-WINTER.COM

Niseko in Japan is super high on my list.

stay tuned – we will not disappear!

countries, but I would say for fun, freeskiing

of the third Shades of Winter project. So

and be able to explore so many different

SL: I am currently working on the set-up

SL: I love to travel the world on skis

we’ve already started discussing ideas.

in! (Laughs)

cool places I’d like to see and ski. And

the longest time in a row without travelling

given me so much, and there are so many

years that’s probably the place I’ve spent

SOW film, as the two previous ones have

something extraordinary. In the last two

MR: I definitely want to be part of the next

ROSS WOODHALL

L I F E I N P I C S FROM £1195 We all know a picture tells a thousand words, so this full-page photo

Fine tuning the sidewalls by hand.

driven article has become one of our most popular features in the

PFD SKIS LIFE IN PICS

magazine. Ideal for a resort or region selling its USP’s and using a beautiful combination of images and straplines, it enables the reader to get lost in the pictures and subliminally sold to using short bullet points

In 2011 a young designer’s passion for skiing led to the creation of Pure Freeride Design.

Using a perfect blend of materials, design know-how and a ‘no gimmick’ attitude to

of text. We use a strong main image, a headline and a brief intro plus a montage of 6-8 further images highlighting the key benefits of the area.

Ski templates, made

by CNC to insure 100% accuracy.

freeride skiing, PFD have now refined, tested and perfected their unique line of skis with an elegant bamboo finish and are producing small quantities of carefully handcrafted skis for a

Tools of the trade.

limited number of passionate skiers each season.

HISTORY After Rupert Gammond finished a product design degree at Leeds he went straight to the

Pictures can be views, runs, lifts, famous residents, restaurants and hotels, or examples of colourful local life, antiques, history, local foods/

mountains, making his home in Alpe d’huez and working six seasons to enjoy his passion

Dimensions are checked to create the correct flex.

for skiing in the amazing freeride playground. After years of skiing every day, bouncing ideas and dreaming up the perfect designs, PFD began in a purpose-built workshop in the Worcestershire countryside. The following 2 years were dedicated to using the best possible materials in creating and developing a range of prototypes. Working with friends and contacts in Sweden, Japan, and France contributed to the success of the designs. PFD Skis are designed and developed by skiers, for skiers.

treatments etc. The idea is that it does not look like traditional textdriven advertorial, But is actually a really engaging and eye-catching page to give people a snapshot portrait of the resort.

Die cutting the logo.

Cutting as close to the steel edge as possible.

Previous Clients Include: Banff, Les 3 Vallées, Tirol 020 // OCT14

PFDSKIS.COM

020 // OCT14

PFDSKIS.COM

Die cutting the logo.

steel edge as possible.

Cutting as close to the

T H E U LT I M AT E S H O W C A S E FROM £2495 This really is the Ultimate Showcase - a minimum 2 page feature up to 8 pages using superb images and words written by world leading ski Editor Patrick Thorne. This is great for promoting a country, ski region, resort or company. These are engaging and insightful, far from the traditionally dry advertorial copy you see far too often. Our features aim to really get to the heart of the story without appearing anything like brochure copy. This can include things like an events calendar, a roundup of attractions and interviews as well as an ‘InTheKnow’ box out that demonstrates how best to travel to a region, where to stay and who to travel with (enter travel / tour op partner call to action).

Previous Clients Include: Whistler Backcomb, Les Contamines, New York State, Morzine, Quebec, La Thuile, Avoriaz

EE FR

YOUR OWN MINI BROCHURE

FREE WITH THE UK'S MOST READ SKI & SNOWBOARDING MAG

when this option really can add serious value. This is usually an 8-16 page brochure, designed edited and published by us according to you exact requirements.

It can include multiple calls to action, maybe in conjunction with tour operators, fantastic photography showcasing mountains, aprés, accommodation food and so much more and all dedicated to you This can be inserted with InTheSnow or other ski magazines, at ski shows or even distributed with National Press, and in digital format, the world is your oyster.

Previous Clients include: Aosta Valley and South Tyrol

Edited by

PATRICK THORNE “One of twenty people to know in ski”

“One of twenty people to know in ski”

INIVREC :EDISNI

Sometimes a multi-page feature or advert just isn’t enough, and that’s

INSIDE: CERVINIA 4-5 | CHAMPOLUC 6-7 | COURMAYEUR 8-9 | GRESSONEY 10-11 | LA THUILE 12-13 | PILA 14-15

DIGITAL & HARDCOPY PRICES FROM £7,500

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