In the Game Sports Network Media Kit 2016

888-715-GAME mark@itgsportsnetwork.com 115 N. Patterson St. Valdosta, GA 31601 | 13245 Atlantic Blvd. Suite 4191, Jacksonville Beach, FL 32225

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Contents Who We Are.....................................4 Distribution/Coverage....................5 Print Advertisement.........................6 Digital Advertisement.....................8 Social Media...................................10 Events..............................................11

IN THE

GAME Sports Network

Who We Are Get In the Game. Stay In the Game. BE In the Game.

4

Why In the Game?

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Where Are:

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Kenny Mo TROJAN S TEAMMATE TO MAKE THE TREK TO ANN ARBOR Linebacker cused Fo s ay St on Academic Achievement

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The best marketing is marketing that connects with people; it connects the ideals of your business to the ideals of your consumers. Truly effective marketing creates a lasting impression because it delves into the foundational desires, presuppositions, and motives that provide the framework of their decision-making. It transcends surface-level, casual interaction by creating deep, abiding connections with the potential users of your product or service.

In the Game Sports Network, as a company whose success is based upon embedding ourselves into local communities with proud sports tradition, is how you make this connection. Your company, whether having already established a business tradition or are in the process of establishing it, has the opportunity to communicate this commonality to the people that we reach. By advertising with us, you are reaching people who recognize the importance of tradition, hard work, reliability, sacrificial service, family, legacy, and community, because these values reside at the very core of the sports world. Whether it is the players, students, coaches, parents, faculty, or just avid sports fans, from top to bottom, these values are ingrained into sports culture. This is where we thrive, and this is where we invite you to thrive.

With In the Game Sports Network, we help you achieve this goal by working alongside your business to ensure that you can maximize your advertisement’s efficiency. Our broad product portfolio allows you to customize the medium, method, and money spent in your advertising.

Our flagship products, print magazine publications, are complimented by an upto-date website, weekly newsletter, social media engagement, seasoned TV productions, and frequent events. While the content across each of these products will vary, the mission remains the same.

JOINING THE

Undeniably, sports radically impact culture. People of all kinds, in every part of the globe, are united under the banner of athletics. The competition breeds passion from athletes, coaches, and fans alike, brought together with unrivaled commitment to not only their chosen team, but to the ideals of the game.

Perfectly exemplifies these ideals, high school sports provide the gateway to this cultural phenomenon. And while there isn’t a lack of coverage of high school sports, there is a lack of capturing the community. What makes high school sports so special are the unique, local environments that foster the support, development, and success of student-athletes.

Direct interaction within local communities allows true, genuine, and lasting connections to be made.

That’s what we at In the Game Sports Network are all about: connection. In a world of ever-increasing accessibility and connectivity, we seek to not only connect you to our content, but to connect you to the people. As a sports media company who primarily focuses on high school athletics, we specialize in providing extensive coverage and recognition for local student-athletes, coaches, and fans amongst strong communities who recognize the value of sports tradition.

Our mission is to discover, document, and display sports stories in a way that accurately represent and honor those involved while actively engaging those not involved. No matter the medium, professionally presenting our content is at the forefront of our focus so that we provide no hindrance in highlighting the stories of remarkable people. In order to effectively and efficiently deliver these stories to our followers, our flagship print magazine publications are complimented by our innovative website, weekly newsletters, thrilling video productions, social media engagement, frequent events, and community connections. But regardless of medium, all of which are geared towards these ideals of quality, involved coverage.

Coverage/Distribution In the Game is constantly seeking to expand the breadth of our coverage and optimize our distribution methods.

While we do operate on a primarily local model, there is opportunity for advertisement across the regions and states. Your marketing with ITG can be as focused or as broad as you desire in terms of geographical coverage.

While our digital content is obviously boundless in terms of scope, our magazines are distributed to: - Select retail locations within coverage areas.

- Subscribed readers via mail - Individuals and businesses on our Mailing Lists - Covered high schools and middle schools

Demographic Sports fans come in all shapes and sizes. No one gender, age, race, or socioeconomic status can lay claim to any given sport. That is why our coverage is so expansive, and that is why you, as an advertising partner, can be as direct or diverse in your advertising as you desire.

The nature of each of our multi-media platforms adapts to the lifestyles and preferences of each different segment of the sports population. However, the common thread between them all is that our adult audience is one that has expendable income and is an active member of the community. This allows your ads to be more effective with very deliberate, intensive ad campaigns.

South Georgia

Atkinson ,Baker ,Ben Hill, Berrien, Brooks, Calhoun, Clay, Clinch, Coffee, Colquitt, Cook, Crisp, Decatur, Dougherty, Early, Echols, Grady, Irwin, Lanier, Lee, Lowndes, Mitchell, Miller, Quitman, Randolph, Seminole, Terrell, Thomas, Tift, Turner, Worth, Dooly, Wilcox, Pulaski, Houston, Peach, Macon, Bibb, Taylor, Crawford.

Columbus Valley: Chattahoochee, Harris, Marion, Meriwether, Muscogee, Schley, Stewart, Sumter, Talbot, Troup, Webster. Alabama: Lee, Russell.

Southeast Georgia

Appling, Bacon, Brantley, Camden, Charlton, Glynn, Jeff Davis, Liberty, Long, McIntosh, Pierce, Ware, Wayne.

Northeast Florida

Clay, Duval, Nassau, Putnam, St. Johns, Baker, Union, Bradford, Alachua, Putnman, Hamilton, Swannee, Columbia, Flagger.

Emerald Coast

Bay, Escambia, Holmes, Okaloosa, Santa Rosa, Walton, Washington.

5

IN THE

GAME Sports Network

Print Advertisement Despite primarily being a regionally targeted magazine, we boast national quality in our graphic design, photography, journalism, and advertisement layout.

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In 2015, a federal judge approved a settlement that will compensate thousands of former NFL players and their family members for concussion and related injuries. The class action lawsuit was filed on behalf of retired NFL players, who accused the league of failing to protect players from the risk of concussion.

The original settlement called for a total payout of more than $870 million and outlined plans for funding medical research and education programs. The NFL takes concussion seriously, and as fans, coaches, parents and players, we should too.

A concussion is a form of mild traumatic brain injury that occurs as a result of rapid acceleration, which causes the brain to bounce off the walls of the skull. The sudden impact causes damage to brain cells, which leaves the injured player more vulnerable to further injury,until fully recovered.

Most concussions resolve quickly and without long term consequences; however, repetitive injury can have serious effects. Repetitive traumatic brain injury has been associated with long-term risk for Parkinson’s disease, ALS and dementia.

Concussions may be associated with a “big hit” or loss of consciousness.

More often, the signs and symptoms of concussion are less obvious. The athlete may appear dazed, with or without loss of consciousness. They may move slowly or have poor balance. He or she may respond slowly to questions, be unable to follow instructions or recall events leading up to or following the play. They may report a headache, nausea or blurred vision.

Mild symptoms can be monitored while the athlete is resting at home, but more severe or progressive symptoms should prompt an urgent medical evaluation. Once an athlete exhibits the symptoms of concussion, they may be at risk for further injury.

A safe return can be expected within about one week; however, younger athletes may take longer to recover fully. The focus should be on

The FacTs abouT concussions increasing the athlete’s activity at a pace that allows return to sport without recurrence of symptoms.

As a physician who treats injured athletes, I believe the health benefits gained from sports participation far outweigh the risk for injury. However, we should look for ways to minimize injuries to keep our players safe.

Parents and coaches should encourage

written by:

good techniques for blocking and tackling.

Athletes should have properly fitted helmets and protective equipment.

If there is concern that a concussion may have occurred, the player should be removed from play and return to sport only under the supervision of a healthcare professional.

Finally, when in doubt, play it safe and sit them out.

Eric c. StiEfEl, MD • Board Certified Orthopaedic Surgeon affiliated with SGMC• Sports Medicine Physician with Valdosta Orthopedic Associates • Graduate of the Medical College of Georgia • Orthopaedic Internship and Residency at the University of Florida • Fellowship Trained in Sports Medicine at the Mississippi Sports Medicine and Orthopaedic Center (MSMOC) and Tulane University • Health Care Policy Fellow of the Arthroscopy Association of North America

Some or all of the health care professionals performing services in this hospital are independent contractors and are not hospital agents or employees. Independent contractors are responsible for their own actions, and the hospital shall not be liable for the acts or omissions of any such independent contractors.

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Your Orthopedic Specialist

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IN THE

GAME Sports Network

Digital Advertisement As the culture continues to shift evermore towards the immediacy and convenience of digital news, ITG is ahead of the times. While the market trend for print publications has evolved over time, our active digital presence continues to compliment and support our magazines. Our product portfolio is rounded out by the variety of digital offerings, providing current, unique, and relevant content in whatever places our target market is found.

So if your business is trying to effectively penetrate markets by having a digital marketing strategy, look no further. Digital advertising with ITG offers:

Website Our In the Game Sports Network website is the hub of all of our digital platforms.

Hosting the majority of the content that is referenced in the magazine, on social media, and on the newsletter, the website is often the center of attention. Marketing efforts on our website can be as targeted as sponsoring a single story or placing an ad on an individual location page, or it can be an all-encompassing as advertising on our home page or several location pages.

While the home page is reserved for our major national partners, our individual location pages offer ample opportunities to market more local businesses.

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- Fully customizable ads: graphics, text, and linked landing page - Fully traceable data: impressions, clicks, and conversions are all quantifiable.

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Fully modifiable content: ability to more frequently alter marketing strategies

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Newsletter One of our newest, most exciting additions to our product portfolio is our weekly newsletter. Each coverage area is responsible for creating a weekly newsletter filled with the most recent stories, scores, and opinion pieces, which is then delivered straight to the email inbox of our subscribers. Advertising on the newsletter awards the same benefits and follows the same formatting as the website, but it assures that your ad is seen on a weekly basis.

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Television Video content becomes increasingly important in this day and age, and our video department continues to produce professional-quality content year-round. Whether it is our alluring TV shows, season-long documentaries, thrilling highlight reels, or a quick clip for social media, sponsoring video content is a great way to place the name of your business next to a captive audience.

9

IN THE

GAME Sports Network

Social Media

We constantly engage our fan-base on the full spectrum of social media platforms, so advertising with us on any of our products often means additional promotion on Facebook, Instagram, Twitter, LinkedIn, and more! We regularly use social media to drive traffic to our digital platforms, and vice versa, so you can either solely advertise with us on social media, or you can bundle it in with any of our other mediums in order to maximize your coverage.

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Annual Events We frequently host events in order to recognize student-athletes, engage the fans, and spur involvement in local communities. Event sponsorships include promotional privileges and day-of recognition, as well as additional perks depending upon the level of sponsorship.

Fact

Jordyn and Jayden Jankiewicz IrwIn CoUnT Y HIgH SCHoo l

T

24

by Robert Preston Jr. photography by Micki K Photograp

hy

wins. Potential valedictori Reigning state doubles an and salutatorian. champions. What is there left to else do? According to Jordyn and Jayden Jankiewicz , twin sisters High School, it’s simple: Keep studying,at Irwin County ning state titles. and keep winJordyn and Jayden are always been excellent 16-year-old juniors who have students. The daughters teacher, both knew of a from an early age what was expected of them in the classroom.

“We knew we had to do our best, and high expectations our parents had for us,” The twins are especiallyJordyn said. adept at math and problem solving love the aspect of the subject.

Monthly Magazine Release Parties Fall, Winter, and Spring Sports Awards Banquets

As odd as this may sound, the twins never knew just were ranked in their where they class year, when they realized until last they were first and second, respectively. Exactly which one is first and which one is second is a mystery – at least to them.

“It kind of just happened,” Jayden said. “We always had good grades and were in gifted classes.

Then we saw the rankings last year.”

So which one is at the top? They don’t know and they don’t want to know.

“We want to both be of the class,” Jordyn at the top said. “I’d be happy for her if she’s first, and she’d be happy for me if I was first.

There’s no rivalry there at all.”

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11

888-715-GAME mark@itgsportsnetwork.com 115 N. Patterson St. Valdosta, GA 31601 | 13245 Atlantic Blvd. Suite 4191, Jacksonville Beach, FL 32225