Heartland In The Field

AUG 2014

ANNUAL CITRUS ISSUE

Reflections, Reality, Resolve & Hope

For Greater Performance And Profit!

High Yield Fruiting Vegetables To BioCharge Traditional Programs

AT PLANTING Power Coat impregnated on bulk dry fertilizer t #BOEFE t #SPBEDBTU

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1BUIXBZ T NJDSPCJBM QSPEVDUT TPMVUJPOT GVODUJPO UP DSFBUF CJP DIFNJDBM QBUIXBZT UP DPOWFSU OVUSJFOUT MJLF POMZ CBDUFSJB DBO #BDUFSJB DBO FOBCMF B QMBOU UP BDIJFWF JUT HFOFUJD QPUFOUJBM PQUJNJ[JOH UIF QFSGPSNBODF PG GFSUJMJ[FS Key benefits from Pathway’s microbial products for Agriculture include: t *ODSFBTF ZJFMET BOE EFDSFBTFE QSPEVDUJPO MPTFT t Uniform plant growth and fruiting for JODSFBTFE QSPEVDU NBSLFUBCJMJUZ t &OIBODFE DPMPS CFUUFS UBTUF BOE MPOHFS TIFMG MJGF t *ODSFBTF QMBOU UPMFSBODF UP UIF EBNBHJOH BòFDUT PG FOWJSPONFOUBM FYUSFNFT EJTFBTF BOE PUIFS QMBOU QSFTTVSFT t #.1 DPNQMJBODF XJUI CBMBODFE TPJM biology

Pathway BioLogic | 111 E. Tever Street, Plant City, Florida | 813.719.7284 www.PathwayBioLogic.com August 2014

Heartland InTheFieldMagazine

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system that prevents seed and fertilizer overlap, controls the rate of material applications, monitors seed delivery and fertilizer blockage, and controls the height of spray booms. Overlapping inputs will increase your costs and creates nutrient deficiency in soil due to overpopulation of seed. The Field-IQ system controls planter clutches and a variety of air seeder systems by automatically turning sections on/off based on non-farm zones and previously planted areas.

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Heartland InTheFieldMagazine

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August 2014

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AUG 2014

Departments 16

Travel Feature: The Natural Wonder of Central Florida

By Getaway Girl® Casey Wohl

August Features 22

A Small Town Bank and Historical Landmark

18

By Capt. Mark King

20

By Levi Lambert

30

Brown’s Grove Carries on a Family Tradition

Reynolds Family

34

Sam Jones: Deeply Rooted in Agriculture

By Cindy Cutright

38

24

40

26

56

By Olivia Shelfer

Health Corner: Acres of Riches

By Dr. D. Keatley Waldron, D.C.

58

Florida Cattlewomen’s Association Recipe: Citrus-Marinated Beef & Fruit Kabobs

78

Happenings In the Heartland

80

Ag Calendar

Sweet Ideas: Alternative Citrus Crops

UF Breeding Program Helping Citrus Growers Diversify

Florida Farming: Oslo Citrus Growers Association

By Ron Lambert

By Dixie Thomas

42

Citrus Update: The History of the Future

By Justin Smith

Young, Determined and an Inspiration to All: Jared Revell

By Justin Smith

SW Florida Gulf Coast Fishing Report

By Capt. Chris O’Neill

By Dixie Thomas

22

Heartland’s Fishing Report

44

By Tim Hurner, Retired UF/IFAS Citrus Extension Agent

52

Heroes Among Us

By Laurie Hurner, UF/IFAS Citrus Extension Agent

54

Citrus Recipes from the Heartland

60

Petteway Named Outstanding CattleWoman 2014

62

Hardee Cattlemen Host Ranch Rodeo Article and Photos by Kathy Gregg

68

A Young Rodeo Champion: Dawson Cantu

By Kathy Gregg

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Heartland InTheFieldMagazine

August 2014

HEARTLAND’S Marketplace

ARTICLE HEADLINE INERTS HERE

Hardee Ranch Supply Maui Jim Sunglasses, Yeti Coolers, Case Knives 15% Off Hardee Ranch Fishing Shirt with Ad!

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TailChaser Charters

Fishing Charters from Sarasota to Englewood

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Giant Goliath Grouper, Permit and More!

Come in for Case Knives, Big Green Egg, Yeti Coolers and Cajun Fryers!

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541 S 6th Ave, Wauchula, FL 33873

863.773.5888 Taylor’s Food Marts Cool Off for Summer!

Stop by and get your Taylor’s Food Mart Rewards Card!

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321.200.4120 facebook.com/LemonGroveCustoms

Breezy Hill Berries Experienced and Dedicated Political advertisement paid for and approved by: Janice M (Jan) Platt, R, for Hardee Co School Board, D4

August 2014

Homemade Jams & Jellies, Homemade Pies

Okeechobee 863.634.3332

863.453.3106

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Publisher Rhonda Glisson Rhonda@heartlanditf.com Karen Berry

Executive Editor

Business Manager Nadine Glisson

Art Directors Carrie Evans Olivia Fryer Staff Writers Ron Lambert Levi Lambert Brian Norris Kyndall Robertson

Contributing Writers Audra Clemons Laurie Hurner

Capt. Chris O’Neill Brenda Valentine Dr. D. Keatley Waldron, D.C. Matt Warren

Editor’s Note In a time when the talks of Florida citrus immediately go to greening and if there will be a cure, we at Heartland Magazine know the answer is right in front of us; it’s the growers. What makes the citrus industry so resilient, through canker, freezes, pests and now HLB, is the determined men and women that make up this industry.

They have made it through struggles in the past, and will continue to thrive. This month’s issue is dedicated to those citrus growers as we feature families across the heartland that have been around several generations and are here to stay. hope for the future. Retired UF/IFAS Citrus Extension agent Tim Hurner shares his outlook on the industry and his glass of OJ is half full! Read his thoughts starting on page 44.

I enjoyed visiting with our cover ‘models,’ C.L. “Orian”, Terry and Zackery Reynolds of Reynolds Farms. This family-run operation is why I know the citrus industry is here to stay.

Brown’s Grove Citrus and Produce will be celebrating 100 years in 2015. They grow over 27 varieties of citrus in Manatee, Sarasota and Hardee counties. Through each generation of farmers, from “Grandpa Brown” to Tim and his children, the knowledge and traditions of farming have been passed down.

Happy early Birthday to the Brown’s and thank you for continuing to bring some of the best citrus to our area!

We are forever grateful to the farmers that work hard every day so we may enjoy that fresh glass of OJ in the morning; this one’s for you!

As always, we love to hear from our readers and if you have a story idea or an event you think we should be covering, please let us know! E-mail me at morgan@heartlanditf.com or give me a call 863-381-8014.

We’ll see y’all In the Field,

Casey Wohl Social Media Director Brian Norris Photography Karen Berry

Russell Hancock Nell McAuley Brian Norris

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Heartland InTheFieldMagazine

Heartland in the Field Magazine is published monthly and is available through local businesses, restaurants and other local venues within Hardee, Highlands, DeSoto, Charlotte, Glades, Hendry, Okeechobee, Lee, Manatee and St. Lucie Counties. Letters, comments and questions can be sent to Heartland In the Field Magazine, P.O. Box 3183 Plant City, FL. 33563 or you are welcome to e-mail them to Rhonda@heartlanditf.com or call 813-708-3661.

Advertisers warrant & represent the description of their products advertised are true in all respects. Heartland In the Field Magazine assumes no responsibility for claims made by their advertisers. All views expressed in all articles are those of the authors and not necessarily those of G Five Publications, Inc. Any use or duplication of material used in Heartland In the Field Magazine is prohibited without written consent from Berry Publications and G Five.

All contents Copyright 2014. No part of this work may be copied, transmitted, reproduced or reprinted without the express written consent of the publisher. Annual subscriptions to receive Heartland A Way of Life at your home or business is $25 annually. For advertising, subscriptions or editorial questions please call 813-708-3661 or email morgan@heartlanditf.com. Heartland® A Way Of Life In The Field publication has been in print since 2008.

August 2014

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AUG 2014

Index of Advertisers 37

72

A&K Development

75

Hicks Oil

39

Joe L. Davis

81 36 7 59 53 81 5 57 28 66

LaBelle Feed Lee and Associates Lemon Grove Customs Malissa Crawford Marmer Construction Michael G. Kirsch Moreno Ranches Mosaic Newton Crouch Okeechobee Livestock Market

29

Rucks Citrus

67

Walpole

Cattlemen’s Livestock Market

85 82 43 86 87 86

Eli’s Western Wear Farm Credit Fields Equip FCA Foundation FCA Ranch Rodeo Finals Florida Mineral

36

Glade and Grove

19

Gunsmoke

7 25

Heartland Growers Helena Chemical

HigHlands

Manatee

lee and Hendry

Corporate, polk & HillsborougH

Morgan Norris

Tina Yoder

Cindy Cutright

morgan@heartlanditf.com

tina@heartlanditf.com

cindy@heartlanditf.com

Danny Crampton

Hardee & desoto

CHarlotte

okeeCHobee, glades & st. luCie

morgan@heartlanditf.com

Robbi Sumner

Morgan Norris

robbi@heartlanditf.com

morgan@heartlanditf.com

Levi Lambert

Rhonda Glisson

Robbi Sumner robbi@heartlanditf.com

levi@heartlanditf.com

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Heartland InTheFieldMagazine

Morgan Norris

August 2014

rhonda@heartlanditf.com

August 2014

Heartland InTheFieldMagazine

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CHARLOTTE/DESOTO COUNTY

HARDEE COUNTY

FARM BUREAU

FARM BUREAU

1278 SE US HIGHWAY 31 • ARCADIA, FL 34266

1017 US HIGHWAY 17 N • WAUCHULA, FL. 33873

Monday – Friday, 9 a.m. to 5 p.m.

863.494.3636 941.624.3981 • Fax: 863.494.4332 OFFICERS AND EXECUTIVE COMMITTEE

OFFICERS AND EXECUTIVE COMMITTEE

President…………....Jim Selph Vice President……….Jeffrey Adams Sec./Treasurer...... Matt Harrison

President……David B. Royal Vice President…Greg L. Shackelford Sec./Treasurer……..Bo Rich

DIRECTORS FOR 2012-2013 Jim Brewer John Burtscher Mike Carter Steve Fussell

Lindsay Harrington Richard E. Harvin Ann H. Ryals Mac Turner

Bryan K. Beswick Ken Harrison

DIRECTORS FOR 2012-2013 Joseph B. Cherry Corey Lambert Daniel H. Smith

Steve A. Johnson Bill Hodge David B. Royal

Greg L. Shackelford Bo Rich Scott Henderson

Mary Jo Spicer

Rhonda Willis

FARM BUREAU INSURANCE.SPECIAL AGENTS

FARM BUREAU INSURANCE.SPECIAL AGENTS

Agency Manager: Cameron N. Jolly Agents: Dawn A. Hines, Clint Brown

Agency Manager: N. Jay Bryan Agents: George L. Wadsworth, Jr.

HIGHLANDS COUNTY

MANATEE COUNTY

FARM BUREAU 6419 US HIGHWAY 27 S. • SEBRING, FL 33876 Monday – Friday, 8 a.m. to 5 p.m.

863. 385. 5141 • Fax: 863. 385. 5356 www.highlandsfarmbureau.com OFFICERS AND EXECUTIVE COMMITTEE President………Scott Kirouac Vice President…Doug Miller Secretary………..Carey Howerton Treasurer……..Frank Youngman

DIRECTORS FOR 2012-2013 Sam Bronson Steve Farr Charles Guerndt

Mike Milicevic Emma Reynolds

Trey Whitehurst Jeff Williams Marty Wohl

FARM BUREAU 5620 TARA BLVD, STE 101 • BRADENTON, FL 34203 Monday – Friday, 8 a.m. to 5 p.m.

941-746-6161 • 941-739-7846 : www.manateecountyfarmbureau.org OFFICERS AND EXECUTIVE COMMITTEE President……Gary Reeder Vice President…Jim Parks Secretary……..Ben King Treasurer……..Robert Zeliff

DIRECTORS FOR 2012-2013 Carlos Blanco Gary Bradshaw Jerry Dakin Ralph Garrison

Ken Hawkins Alan Jones Vick Keen Bruce Shackelford

Jim Strickland Hugh Taylor Dan West

Janet Menges

Christie Hinson

FARM BUREAU INSURANCE.SPECIAL AGENTS

FARM BUREAU INSURANCE.SPECIAL AGENTS

Agency Manager: Chad D. McWaters Agents: Joseph W. Bullington

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Monday – Friday, 8 a.m. to 5 p.m.

863. 773. 3117 Fax: 863. 773. 2369

Heartland InTheFieldMagazine

Agency Manager: Branden Bunch Agents: Doug Dierdorf, Mike Shannon

August 2014

District 6 Update From the Desk of Andy Neuhofer

Florida Farm Bureau Federation is structured so members have a voice in the organization and can help implement favorable legislation. That voice can be heard through the policy making process.

There are two ways Farm Bureau policies can be made. One way is for a member to approach their local county Farm Bureau board with an idea. The idea can be discussed and put into words. If the board decides the idea can go further, they can approve a resolution to be sent to Florida Farm Bureau. There, it is reviewed by members from across the state who are appointed to the Oversight Advisory Committee. If approved again, it is then sent to the voting delegates at the Florida Farm Bureau Federation Annual Meeting. The resolution is reviewed, discussed and voted upon. If the vote is favorable, what was once an idea is now a policy. It is then placed into the policy book and becomes an issue to be solved.

Another way to navigate the policy making process is to bring forth ideas to the commodity advisory committees.

The committees meet twice per year and they consist of members who are involved in the agriculture industry.

Meetings are being held this month and advisory committees will review issues pertinent to citrus, beef, horticulture, labor, etc.

The policies and resolutions discussed in these summer meetings can be recommended to be sent to the Oversight committee. Upon approval, the resolution goes to delegates at the Annual Meeting. Resolutions do fail at times. If this happens and the original sponsor wishes to continue to pursue the matter, the resolution can be brought directly to the voting delegates.

Involvement is a direct link to giving direction to the Florida Farm Bureau Federation. Policies are taken seriously and Farm Bureau does not take a position on an issue that is not addressed by our policy. Likewise, we will take a position on an issue that is addressed by policy but may not be popular.

ANDY NEUHOFER FLORIDA FARM BUREAU DISTRICT 6 352.318.2506 Andy.neuhofer@ffbf.org

Now is the time to think about the issues we address and how to solve them. Now is the time to talk to your local committee that pertains to your commodity issue. You may wish to consider being nominated for your local county Farm Bureau board or for an advisory committee for the coming year.

The process can be what seems slow to some. What it does do however, is give us stability as we work on the issues affecting agriculture. Policy makers know Farm Bureau is a strong, grassroots organization because of the direct involvement of our members to meet the challenges faced by producers.

The two legislative priority bills that passed the legislature were signed into law by Governor Scott.

HB 7091 will help producers with greenbelt issues when implementing Best Management Practices, applying for agricultural assessment and involvement in water dispersion programs. It will provide protection for those who store water and have wetland characteristics develop on their property.

give employers the knowledge the young people applying for a job has knowledge in a given skill set. Currently, the and Biotechnology.

Work continues on the issues pertaining to the Clean Water Act and the Worker Protection Standards. The deadlines for comments are approaching and Farm Bureau is diligently working to protect producers from regulatory harm.

ANDY NEUHOFER • FLORIDA FARM BUREAU DISTRICT 6

August 2014

Heartland InTheFieldMagazine

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The Magic of Agriculture: Young Farmer & Ranchers Leadership Conference

The second day of the conference began with breakout sessions including “The Mystique of Misconceptions” led by American Farm Bureau’s Andrew Walmsley and “Captivating Colors” led by Charlotte Emerson with the University of Florida’s College of Agricultural and Life Sciences.

After the sessions, conference participants could go on an Ag Tour of local operations. This year’s farm tour was focused on Urbanized Production and how agriculture is incorporated not just in rural communities. Included on the tour was a visit to the Winter Garden Farmer’s Market; Green Sky Growers, a rooftop farming operation; Knox Nursery and Beck Brother’s Blueberries, a large U-Pick blueberry farm. Each operation was enlightening about how agriculture can still thrive in the “big cities” and the tour was a success.

The last day of the conference included a general session led by Jacob and Danielle Larson titled “Dream it, Do It.” The couple told their story and encouraged the young farmers and ranchers to set goals, not to get discouraged if you don’t get there right away and make it happen.

The closing session hosted keynote speaker Damian Mason where he discussed Imagining Agriculture: Trends, Topics and Tomorrow. Damian is not only a professional speaker, but also a comedian. He is both hilariously funny and farm knowledgeable and was a great end to a wonderful conference!

The Florida Farm Bureau Young Farmers and Ranchers Leadership Conference was held July 11-13 at Downtown Disney. The conference provided a perfect atmosphere to connect with other YF&R committees from across the state, network with other industry professionals and experience “The Magic of Agriculture.”

In his welcome, Reed Hartman, current President of the Florida Farm Bureau Young Farmers and Ranchers Leadership Group, said it best; “As the average age of the American farmer continues to rise, it is up to us, the young farmers and ranchers, to bridge the generation gap.” Throughout the conference, we were given tools to do just that!

The opening night started with a reception followed by the awards banquet. The guest speaker for the dinner was Eric Darden with Walt Disney World. Eric joined Disney’s Horticulture team in 1988 and has been with the Walt Disney World Nursery ever since. In 2003, he was given the role of Horticulture Manager of the Epcot International Flower & Garden Festival, helping to ensure that each year the show is better than ever. Eric shared with the Farm Bureau group the some insight into the world of Walt Disney World.

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Heartland InTheFieldMagazine

The Heartland was well represented with members from Highlands, Hardee, Desoto, Charlotte, Lee, Okeechobee, Glades and Hendry counties. The groups were able to discuss what is working well in their committees, share ideas and build a network of contacts from across our area that will last a lifetime.

August 2014

Thank You...

To Highlands County Farm Bureu’s Heritage Sponsors

Citrus Expo opens August 13 in North Fort Myers This year’s Citrus Expo will once again be held at the Lee Civic Center in North Fort Myers. The two-day event is scheduled to run Wednesday, August 13 from 9 a.m. to 4 p.m. and Thursday, August 14 from 9 a.m. to 2 p.m. The theme of this year’s seminar program is ‘From Roots to Fruit.’ As always, a wide range of exhibitors will be present to provide information and answer questions regarding their products or services geared to the citrus industry.

Expo attendees can help out the Florida FFA be sold 1 for $10 or 6 for $50 and you must be present at the 2:00pm drawing to win the Yeti Tundra 65 Cooler. All proceeds will be awarded to the Florida FFA. For a seminar schedule and more information visit www.citrusexpo.net.

August 2014

Please support these businesses!

Heartland InTheFieldMagazine

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TRAVEL FEATURE

THE NATURAL WONDER OF CENTRAL FLORIDA

By The Getaway Girl速 Casey Wohl

While driving the winding entrance to the Ritz-Carlton Orlando, Grande Lakes, you automatically get a sense of the sophistication and elegance this property has to offer. One often thinks theme parks and cartoons when they think of Disney, but the Grande Lakes property, which includes the Ritz Carlton Orlando and the JW Marriott, will prove that theory wrong.

reception desk with a bottle of water and escorted me to the elevators. I opened the door into my Club assortment of goodies to enjoy during my stay. Best of all, I had an amazing view of the golf course and lakes that make Grande Lakes so special.

We started our festivities with a Garden Party at Primo Garden. Here Chef Juan grows many of the herbs and spices used in his restaurant. The hotel is very dedicated to using locally-grown produce and meats, which only enhance the freshness and taste of their cuisine. In the garden, we found tomatoes, herbs,

From the moment I arrived at the front door, I was greeted with the personal touches that the RitzCarlton brand is known for. Megan greeted me at the

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Heartland InTheFieldMagazine

August 2014

During our dinner at Primo, we sat at the Chef’s Table and faced the active kitchen area. I fully enjoyed my Pan Roasted Atlantic Mahi with crab risotto & fava beans (no chianti), and the desserts were as delicious as they were artistic. They make all of their own bread at Primo, so bread could honestly be your dessert as on the table.

a pleasantly hypnotic essential oil of peppermint, specially trained therapists use bars set in the ceiling to balance themselves while their feet perform broad, deep compressions to bring about structural change in chronically tight muscle tissue, while invoking a state of deep relaxation. I could not believe Joann was using her feet to massage me. It felt just like someone’s hands.

After breakfast at the Club Room, we made our way by van to the Adventure Course (for adults) and Exploration Course (for kids). The Adventure Course was designed a few years ago to cater to groups who wanted team building activities. It now accommodates all types of travelers and includes a zipline, ropes course and giant swing. The staff ensures a “safety too uncomfortable. We zipped and swong (is that a

the giant swing. I wasn’t quite ready for that and will not be jumping off the platform next time.

Restaurant in The Ritz-Carlton, which is the awardwinning restaurant featuring celebrity Chef Norman Van Aken’s acclaimed New World Cuisine as the culinary centerpiece. I started with the Creamy Cracker Conch Chowder, which was out of this world.

Then the Pan Cooked Fillet of Key West Yellowtail was absolutely perfect.

Our last day at the Ritz-Carlton started with a peaceful, guided eco-tour via kayak down Shingle Creek, which are the headwaters to the Florida Everglades. For Grande Lakes’ guests who want to explore the resort’s natural surroundings, they can take advantage of morning rows and private guided eco-tours of Shingle Creek either by kayak or canoe. During our

After building up quite an appetite, we had lunch at Fairways Pub and then made our way to the driving range for our PGA Tour Academy Golf Lesson at The Ritz- Carlton Golf Club with Golf Pro Kim Healey.

and how Grande Lakes is working with conservation efforts to properly restore the ecosystem.

full lesson in the basics of golf, from stance to grip to terminology. With laughs and giggles along the way, we all improved 100% and were hitting the ball well.

Annika Sorenstam...look out!

It was the perfect ending to a perfect trip. Grande Lakes is proof that you can still enjoy the natural wonder Central Florida has to offer. Thank you to the Ritz-Carlton Orlando, Grande Lakes’ staff and Laura Davidson Public Relations for coordinating such a wonderful and insightful trip in my home state of Florida!

Although we were sad to leave Kim and the course, we were eager to get to our spa appointments at

Wohl is the Travel Correspondent for the nationally syndicated TV show, Daytime. She also owns and manages Gray Dog Communications, a strategic

Massage. In this ancient form of bodywork, utilizing August 2014

For more information, visit www.GirlsGetawayGuide.net.

Heartland InTheFieldMagazine

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HEARTLAND’S

FISHING REPORT Captian Mark King

A

ugust is here already on Lake Okeechobee and we have settled in to our summer pattern of catching bass good early in the day and then it gets real slow as you get around the noon hour. We have been getting a lot of rain and the lake level is up over thirteen feet above sea level; I look for it to continue to rise for at least the next few weeks. With are more out toward open water this time of the year. long as the wind isn’t blowing too hard, and normally this time of the year the wind doesn’t blow that hard. Areas like the Cross, spoil islands, and the reefs will hold a lot of bass to catch till the sun gets up high in the sky. You may then need to move into the grass a little to

peppergrass patches this year than last Gambler Little EZ as a trailer and catching a good number of bass in and around the peppergrass. You can also throw a

shiners has been a little slow, but you can still catch a good number of bass if you get in the right spot. Remember that in the summer, the bass aren’t bunched up like they are in the winter months, and you may have to move around quite a bit Remember with this hot summer sun in South Florida to drink plenty of water, use a good quality sunscreen and just get out and enjoy time on the water with family and friends. I have a new product that I

and the swim jig has been the ticket.

sun gloves to keep the sun from eating up your hands. They are all hand sewn and made right here in Florida, are SPF 50, and come in a variety of colors; check them out at www.tailintoads.com

Other areas to try are the West Wall, East Wall, around the lake end of Uncle Joe’s Cut and the shoal. Wind is your friend in the summer here on Okeechobee and a nice

Now is a great time to book a morning trip on Lake Okeechobee and it is also a great time to start planning that winter vacation to South Florida and some of

out on the water. The live bait bite on wild

report good luck, tight lines, and I hope to see everyone on the water soon.

Captain Mark King

is a full time guide and tournament angler guiding out of the world famous Roland Martin’s Marina and Resort in Clewiston Florida and also in the Florida Keys out of Marathon area. Mark the Florida Guide Association and the Florida Outdoor Writers Association. Captain Mark is sponsored by Bass Pro Shops, Evinrude Outboards, Roland Martin’s Marine Center, Power-Pole, Minn Kota Trolling Motors, Gambler Lures, 13Fishing Rods, Hoffmann’s Protection Products, Moon Shine Attitude Attire, TFO Fly Rods, and Yeti coolers.

Mark can be contacted to book a guide trip, seminars, personal appearances, test rides a tournament with him at 863-677-0983 tarponinthekeys.com

Roland Martin Marine Center is a full service marina including boat, motor, and tackle sales and boat and motor service by one of the top service crews in South Florida. Are you looking for a new or used Ranger boat or maybe you just need a new outboard to put on a boat you already have well than a new Evinrude E-Tec would put you right back out on the water. They have the hottest tackle on the market in the story with names like Gambler, Reaction Innovation, Charlie’s Worms, Duckett rods, Lews Reels, and Live Target Kopper. They also have all your boating needs from oils to anchors and everything in between. With two full time mechanics and a fully stocked parts room getting your boat back out on the water will be no problem. They also have minnows, worms, crickets, sodas, beer, and ice at all times. If you are looking for a one stop marina than Roland Martin Marine Center is the place to go. They are conveniently located just before the ramp in Clewiston on world

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August 2014

August 2014

Heartland InTheFieldMagazine

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SW FLORIDA GULF COAST

FISHING REPORT

By Captain Chris O’Neill

August is a great time to come and explore short run to world-class angling supplies are plentiful, which increases the be found foraging on the hordes of Expect bonito, spanish mackerel and opportunities while following the large schools. For me, this is one of my

worked through the area where diving birds are found. Commonly, this is

clients because it provides insane action and great fun. Mother nature’s diving

charter to stock up on fresh cut bait

action and a simple casting plug or jig worked through the fray will quickly get the job done. A word of caution, Gulf of Mexico water temperatures are at their peak, which consequently brings daily storms, so always be on the lookout for

will be used the remainder of the day.

Local reefs are another great option. will typically score a nice gag grouper for dinner. Also, a smaller jighead armed with ½ of a fresh shrimp is likely going to add a bounty of mangrove snapper to your feast.

never worth an anglers life!

snook. Snook are abundant throughout the inland estuary, passes and on the but lures like the Bomber Saltwater Grade Badonkadonk or the Heddon One Knocker Spook will create reaction strikes every time when worked along a solid choice but changing tactics and targeting the bushes with fresh cut bait

the mangroves enjoying higher summer as well as protection from the sun and dolphin. Another great option is heading out a few hours before sunrise. Limitless snook can be found under docklights around any of our local passes and are always eager to eat your offering.

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paramount, especially in natural hardbottom areas. Finding solid hard “swiss cheese” bottom is the key. Drifting is the optimum way to work these areas with a knocker style rig. Great bait choices are

the stern with either a fresh lively bait or nice chunk of choice. It’s not uncommon to pick up a cruising shark or cobia using this technique because they are less likely to be spooked and the bait is conveniently found near the surface and away from predator goliath grouper.

Booking a charter this time of year is a great opportunity to spend the day “catching”. My company offers inshore and nearshore charters with a team of world-class guides to satisfy your private

Captain Chris O’Neill

is a

Saltwater Outdoors radio show. Captain Chris is regularly seen on TV shows like Big Water Adventures, Florida Sportsman, Mark Sosin’s Saltwater Journal and others. As a retired U.S. Army hovercraft pilot, he has accrued over 25 years of saltwater experience His Reel Saltwater Outdoors Seminar Series has become the largest in the state and he speaks to thousands of anglers annually. His can always expect to have a great adventure

To book a charter visit www.tailchasercharters. com or www.bocagrandetarpon.com for more information. You can listen to his FISH ON FRIDAY radio show via www.wengradio. com or the WENG app from 4-6pm weekly.

Capt. Chris operates out of the world-class Gasparilla Marina in Placida, FL, just minutes from Boca Grande Pass (the tarpon capital of the world) and Charlotte Harbor.

August 2014

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Wauchula State Bank

By Levi Lambert

On the northwest corner of Wauchula State Bank hangs a large clock that catches the eye of most all motorists traveling through our town of Wauchula.

I can recall feeling a sense of wonder each time I passed by this clock during the school year. However, only recently have I sought some history on the background of this symbol for Wauchula State Bank. After a few conversations with Wauchula State Banks’ Vice President, J.W. Crews, IV, the history of the bank unfolded in front of me.

Wauchula State Bank installed the landmark clock in October of 1952. In the years to come, the bank grew considerably larger spanning across the Heartland. Now when I look at the clock, I picture the timepiece as a testament to the growth of the bank itself, as well as the footprint this family-run bank has left on the Heartland. The bank opened the doors on Wednesday, April 24, 1929 with a staff of three employees. J.W. Crews, Sr. purchased controlling interest in May 25, 1932. At the time, Wauchula State Bank’s primary function was to serve consumer products for the Hardee County citizens. The October 1934 issue of American Banker states that Mr. Crews was the youngest bank president in the United States. The Crews family bank quickly developed sturdy roots at their Wauchula location.

After a major expansion in 1962 resulting in three times more space for customer areas and bank operations, the bank continued as a communityminded organization throughout the life of Crews Sr. His son, J.W. Crews, Jr. joined the bank as a teenager and has seen the bank grow into one of the named the bank president in 1975. For customer convenience, a bank branch in Bowling Green was opened in 1977 with one in Zolfo Springs to follow by 1986. Further expansions of bank branches continued into Lake Placid (1993) and Sebring (2000) and (2005).

These days I still pass the landmark clock as well as one of the bank billboards that says, “helping the Heartland grow since 1929.” Now I understand why the clock

In February 2010, J.W. Crews IV joined Wauchula State Bank after working in Jake Crews recalls from his childhood spending summers in the bank. In his youth, he worked on the Crews family ranch. Upon graduating high school, he He chuckled at the fact that before the bank began using a professional shredder loan department of the Wauchula branch as the Executive Vice President. He holds a seat on the board of the Crews Banking Corporation. His Grandfather works closely with him so that his decades of experience can be passed on to Jake.

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be labeled a landmark and how the bank has helped the Heartland. Heartland farmers and ranchers have turned to their community bank over the years to grow as well as for start-ups. As the county’s agriculture industry grew, so did the small town bank. This family-owned bank has thrived over the years while continuing to uphold their goal of providing personalized products and services.

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by Justin Smith CITRUS UPDATE

By Justin Smith

The History of The Future History is always looked back on and remembered by its troubles, its triumphs and the people who lived through it. There is no doubt the Florida Citrus Industry will look back on the “greening generation” with some bittersweet

memories. These days, especially the last couple of seasons, have seemed very long and full of treacherous times, but it also has some successes as well.

Much of the time, we look back at history and try to measure ourselves from there. We reminisce about times past and remember just how far we have come. More often than not, the overall picture will be a bright one. Instead of looking around this year and seeing how bad we think it is, let’s fast forward and guess at how the next generation will look back at our present.

The 2013-2014 season saw some of the lowest harvest numbers in over a generation. But those numbers have also been the greatest contributing factor in high pound solid prices. Prices that are more monumental than their counter side of the pendulum. The harvest may be the lowest in 30 years, but the prices are the highest in all of history. Because of these returns, growers are more empowered to continue entire Industry. In retrospect, it will be interesting to see just how history will remember this past season.

Going beyond our state and looking at our country, one of the most talked about issues in our society today is bipartisanship.

Rarely does it seem that our two political parties can come together on anything. There is a constant barrage from each side, of slander and accusations, continual arguing even to the point of shutting down the Federal Government.

However, the Citrus Industry was able to overcome those agree on the importance of Florida Citrus. This major victory

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August 2014

has come in the form of an unprecedented multi-year, multimillion dollar research funding. The political leadership of our country, amid all their restless bickering, found common ground, in this, our industry. History in the making, if we just take the time to put the right perspective on it. Who is to say that a couple of generations from now this one event will be taught in a college lecture somewhere as some type of major point for an industry as well as our country.

On a bigger scale, the global economy is in a state never before seen in history. The world, as a whole, stays on the brink of shear disaster by one of any number of possibilities. Some of the possibilities may be slightly exaggerated by the speed of communications, but there nonetheless. Like a house of cards just waiting for the wind to shift slightly, doom is just moments away; if you don’t believe it just watch the evening news. Yet, in its weakened state and an unstable World Economy, the Citrus Industry and its workforce never give up. The dedication and stamina that any of its predecessors would be proud of, is hard fast. Growing the export market is of top priority for many in key leadership positions.

Monitoring emerging civilizations and keeping track of the

August 2014

public demand across the globe, the tireless pursuit of selling orange juice continues. When many others would give-up and decide the odds were stacked to heavily against them, the Florida Citrus Industry just works harder, to get the job done.

Back to the home front, there are more young people returning to agriculture than there has been for the past many years. Citrus is no exception to this either. The next generation is here and they are working to integrate the technology of their world with the agricultural world of their parents. Many of them are having some very strong success as well. Many of the traditional jobs and positions are seeing new faces. The best and the brightest are on a continual march forward and they intend to bring this Industry with them. Again, how will their children remember these times?

In a time that is demanding and challenging, living in the past will only doom the future. But, by living for what is to come we will survive and ultimately thrive, once more. After all if there is a future, then we must have been successful today.

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FLORIDA FARMING

By Ron Lambert

Oslo Citrus Growers Association

W

ednesday, July 16 was another typical Florida day with the ever-present threat of thundershowers likely to build up at any time.

I set an appointment the week before to meet with Bobby Sexton of Oslo Citrus Growers Association in Vero Beach.

He and I had a lengthy visit and conversation regarding his family’s operation as well as his thoughts on the future of the citrus industry. For me, the interview was very interesting for several reasons. Our most common bond is that we both are the 3rd generation of our families to remain involved in Florida agriculture. The opportunity to learn more about the citrus industry is not only fascinating to me, but I am better prepared to share this knowledge with the readers of Heartland In the Field.

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To provide a little background on the Sexton family in Indian River County, I had previously written a little about Bobby’s grandfather Waldo who came to Vero Beach in 1912. He began to establish business ventures that continue to have a dramatic impact in the area today.

Waldo and Elzebeth Sexton had two sons, Randy and Ralph. Bobby is Randy’s son and is the 3rd generation that I mentioned earlier. Bobby told me of working on the ranch as well as in the groves and packinghouse throughout high school. After he graduated from the University of Florida, he came back to Vero and the Oslo packinghouse. He and his wife, Mary Grace, have two daughters, Natalie, 25 and Lucy, 20.

August 2014

Today, the Oslo plant packs Indian River fruit for both domestic demand as well as export to both Europe and Japanese consumers. They send fruit boxed in accordance with as many as 50 different grower or receiver labels. In an average year, they ship something in the neighbor hood of 250,000 4/5 bushel boxes. In a good year, meaning a good supply of good clean fruit is available; the production shipped can go as high as 500,000 4/5 bushel crates.

The Oslo Packing house was established in 1919 and has operated continuously to the present. Approximately 65% of the annual production is red grapefruit with the remainder consisting of a mix of minneola, tangerines and round oranges. Bobby expressed concern over a decline in domestic consumption of fresh citrus. This has been a progressive downhill slide going back to the 1950s beginning with the development of frozen concentrate. The convenience of opening a can and mixing in a prescribed amount of water and pouring a glass of (fresh squeezed orange juice) was very harmful to the fresh fruit market.

Granted, it did provide a market for a large percentage of the orange crop and certainly helped put orange juice in front of and within reach of a large group of people. It is preparation more often than not and many have forgotten, or even worse don’t even know, what a really fresh piece of fruit tastes like. I recall an occasion in late spring in an old Duncan grove where I peeled a nice grapefruit for a person from the north. His comment upon tasting what was likely

market demands. In addition, they handle a small amount of fruit for gift fruit shippers. A surprising amount of their total volume is distributed through organizations such as FFA and 4H clubs. This is sent to various areas and is sold in fund raising events.

In 1988, Bobby and Mary Grace founded a company that continues to provide a high quality selection of fresh orange and grapefruit juice. Natalie’s Orchid Island Juice was originally produced in Vero Beach but soon outgrew the available space in the original location. The company is now operating down the road in Ft Pierce. Mary Grace, and her brothers John and Billy Martinelli operate this company. They are committed to providing the best citrus juice that is possible and I can attest that it is, indeed very good.

idea that that is the way they are meant to be!

At one time, there were upwards of 250 citrus packinghouses scattered all throughout Florida’s citrus belt. Today, in the Indian River District, there are less than 15 packinghouses in operation and this well-known citrus producing area is recognized as one of the highest quality fruit grown anywhere. Most of them are only a shadow of what they were in their heyday. It is sad to see these symbols of a great era in Florida history gradually vanish from view and even worse, to allow them to be forgotten.

August 2014

I feel very fortunate to have the privilege to get to know these friendly and knowledgeable people and to have the opportunity to share with the readers a bit of an interesting part of history from the Indian River citrus district. I would also hope that the Sexton family name continues to be linked to Oslo Citrus Growers Association and that generation in the lineage of citrus growers in Indian River County. Bobby, I really appreciate the time you allowed me to conduct a very interesting interview.

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Brown’s Grove Carries on a Family Tradition

By Dixie Thomas Photos by Peter Acker Photography Growing citrus is a family tradition for the Browns. In fact, 2015 will mark 100 years of family farming and growing citrus for Brown’s Grove. Tim and Hiedi Brown of Brown’s Grove Citrus and Produce grow over 27 varieties of citrus in Manatee, Sarasota, and Hardee counties. Tim is a third generation citrus grower, and his grandfather, Edward Brown, Sr., founded Brown’s Grove in 1915 after moving to the Bee Ridge area of Sarasota from Brownsville, Florida.

The Browns are no strangers to hard work. Through each generation of farmers, from “Grandpa Brown” to Tim and his children, the knowledge and traditions of farming have been passed down, but the land was not passed on. Instead, as development in Sarasota encroached on the farmland, Tim’s grandfather and father sold the land. As a result, each generation had to work to purchase their own land. And the earlier days of citrus farming were even more labor intensive than today. Tim remembers having to use a garden hoe to weed around each individual citrus tree because herbicides had not been developed, and in the early days the family had the old aluminum above ground irrigation pipes that had to be moved around to complete the irrigation process.

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planted his own orange trees, while also working a full time job in Sarasota County and helping with his parent’s grove and citrus retail business. Now, Tim and Hiedi have about 50 acres of grove that they farm for fresh fruit. The couple is one of the few growers licensed to grow the newly patented Sugar Belle and Tango Tangerines, which were developed by the University of Florida. Other varieties the Browns grow include Navels, Hamlins, Orlando Tangelos, Minneola Tangelos, Sunburst Tangerines, and Valencias. The Browns pick, pack, and ship their own fruit, and the family tradition continues as Tim and Hiedi’s children work in the business.

Their son Travis runs the packinghouse, and his wife Sarah manages the farm market in Parrish. The Brown’s other son, Trevor helps to caretake the grove.

One of the unique aspects of Brown’s Grove is their marketing strategy. All of their citrus and produce is sold at either a local farmer’s market, through their own gift fruit retail, or at their own farm market in Parrish, Florida. Through these markets, the Browns are able to get a higher premium by selling locally and directly to customers, and they are able August 2014

to develop relationships with their customers. “Some of our customers think we are family,” Hiedi says. In the beginning, Tim and Hiedi started with one tent at the downtown Sarasota Farmer’s Market, and now they have 20 tents. They also sell produce at the Central Sarasota Farmer’s Market located at the Sarasota County Technical Institute, a farmer’s market that Tim was instrumental in creating. “Part of our mission at the Central Sarasota Farmer’s Market” Tim says, “is to educate people about agriculture.” The Browns strive to help people better understand agricultural practices, growing seasons and what it really means if produce is organically or hydroponically grown.

Having diversity has been a key to the Brown’s success.

Not only have they tapped into several different markets, they also grow and sell a variety of products including citrus, heirloom tomatoes, vegetables such as beats, lettuce, spinach, and fresh eggs, grass fed meat, jams, and jellies and the list goes on. Tim’s advice to anyone who wants to tap into a farmer’s market is to “diversify as much as possible, promote local, but don’t limit yourself to just local.” Indeed, diversity may be more and more important as citrus becomes increasingly challenging to grow. “We’ve had a lot of diseases, hurricanes, freezes, but “Greening” (HLB) is the biggest challenge,” says Tim. Now growers have bigger groves, higher input than ever, but less fruit on the trees because of the Greening disease. Still, solution. “I’m optimistic,” he says, “I think they will come through with something with time and research.”

On January 11, 2015, Brown’s Grove will be celebrating their 100 year anniversary.

Tim and Hiedi will be hosting a party at their packing house and will have tours through the grove, food, vendors, music and activities for children. The Browns are also planning to set up a citrus museum which people can tour, featuring old citrus farming photos, and pieces of citrus history such as old fashioned farming implements, smudge pots, and packing about Brown’s Grove Citrus and Produce, visit their website at www.brownsgrove.com.

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A FAMILY ROOTED IN CITRUS TRADITIONS:

Reynolds Farms Faith…Family…Friends…Farming …

Those words are proudly displayed as you walk into the to keep on doing what we know,” said Terry Reynolds.

The Reynolds family has citrus and farming running through their blood. In 1883, Shadrack Meshack Reynolds received land in Lakeland from the Internal Improvement Fund to begin his farming operation. That plot of land started a family tradition that has been passed on for generations.

Today, the family’s business focuses on their citrus and cattle operations supervised by 95-year-old C.L. “Orian” Reynolds, Sr. and run by his children, Charles, Jr., Barbara and Terry.

Terry’s three children are also part of the family-run business; Emma [Ezell] is the Young Tree Manager, Amanda handles the bookkeeping and Zackery helps out in the

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groves, as well as dabbling in some farming of his own. They all say how blessed they are to see family every day. They are thankful to see their father [and grandfather] riding around Reynolds Farms on his ‘buggy.’

The family’s faith is an important part of their lives and they are very active in their church and community. They attend Memorial United Methodist Church in Lake Placid. The Reynolds family supports several organizations, including the Highlands County Education Foundation, as children’s education is important to Charles and Anne, and the Mason G. Smoak Foundation.

In a time when the Florida citrus industry is struggling, this is a family that has survived troubles in the past and is continuing to thrive. The upcoming generations know the risk of citrus farming in Florida and have a great appreciation for the lessons they can learn from generations past.

This family trusts that the Lord will continue to provide, their family and friend ties remain strong and farming will be their way of life for many years to come.

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SAM JONES:

Deeply Rooted in Agriculture

By Cindy Cutright If anyone seemed destined to pursue a career within Florida’s citrus industry it is Duda’s Senior Manager of Domestic Citrus Operations, Sam Jones. “I always knew I wanted to be in agriculture and in citrus,” Sam stated during a recent interview. “I am a fourth generation Floridian and citrus grower and I grew up in the business.” He credits the connection he feels to the industry in part to his great-

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the Haines City Citrus Growers Association. An industry pioneer in every sense of the word, Mr. Sample led a team of 20 citrus growers in April of 1909 from central Florida to California to study that state’s citrus industry. “It was more of an exploratory trip to learn what that industry was doing,” Sam explained. “Following that trip they (the growers) came back to Florida and formed what was then known as The Florida Citrus Exchange and that entity later became Seald Sweet.” He noted that many of the co-ops that later organized within Florida were a direct result of the vision shared by those citrus growers over a hundred years ago.

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While attending Florida Southern College, Sam did a stint as an industry intern and knew then his chosen profession wasn’t going to be a 9 top 5 job. “It is more than numbers and more than a job,” Sam added. “I have a lot of passion for agriculture.” Following college he spent 14 years with Seald Sweet before joining Duda ten years ago. As Senior Manager for the Domestic Citrus Operations,

business and currently under the leadership of the fourth generation. and working with this company is just a great environment for me to grow and thrive. These ten years have brought me an amazing opportunity. I feel blessed to be working in an industry and in a career that I enjoy going to each day. I work with some of the best in the industry both here and in California.”

Sam’s extra-curricular involvement in the citrus industry is extensive. He is a member of the Citrus Administrative Committee, sits on committees within Florida Citrus Packers, is a board member of the Gulf Citrus Growers Association, and is on the Board of Directors for New Varieties Development and Management Corporation. He is also a member of the Lee County Horizon Council, which advises the Lee County Commission on economic development issues. Additionally, Sam speaks locally to young people as time permits. “I do enjoy volunteering to educate students about the agriculture industry.” And with good reason. It is an industry about which he is passionate and inherently connected.

Sam is involved in all aspects of the company’s citrus business stateside including marketing, sales, logistics, packaging and grove management, and is instrumental in the structuring of Duda’s one,

Sam says his father, who served as the President and General Manager of Lakeland Packing before passing away some 22 years ago, still remains an inspiration to him. “I had the opportunity to work with Dad in the same industry for a few years before he passed. Even at that time I knew this was the career I wanted to pursue from watching the challenges and the successes while living with him growing up.” Sam said that even though his father has been gone for over two decades he still thinks of him daily – especially during the citrus season.

that is looking out ahead and looking at consumer trends, growing trends, industry pressures and analyzing that and then making sound business decisions based on what we know today and then unit.”

Customer relations is an area that Sam readily admits he thoroughly enjoys. “Duda is a year ‘round fresh citrus supplier of a consumer packaging and new varieties that keeps the commodity exciting.”

Sam suggested that the term that best describes Duda’s efforts to accomplish this is, “customer-centric. So many of our decisions come from customer and consumer feedback. That could relate to varietal preference, relate to packaging, food safety, and even the details of the layout of a produce department. So we have that interaction with the customer throughout the year and even that His position dictates that as much as 10% to 15% of Sam’s time is consumed by travel which has provided him an opportunity to journey to Japan and Mexico. “I also travel several times a year to help manage our citrus operation in California.” He enjoys traveling and added good-naturedly, “I am 45 and have plenty of energy to keep going.”

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within Florida’s most revered of all industries: citrus. And while he can also clearly point with pride to contributions made to that industry by relatives who came before him, it is the future of citrus in Florida to which Sam looks. After all, he concluded, “There are exciting times ahead.”

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August 2014

Heartland InTheFieldMagazine

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YOUNG, DETERMINED AND AN INSPIRATION TO ALL: Jared Revell

By Justin Smith

O

nly a few people in life know exactly what they want to do, make their plans and then execute them with precision. But, one of those few is a Heartland native, Jared Revell. Jared is a fourth generation agriculturalist who grew up in Wauchula. He was surrounded by agriculture since birth and always knew he would pursue a career in it.

While growing up, Jared watched his family make their living growing vegetables along with his father’s fertilizer spreading business. Like most ag families, Jared took part in the activities from a young age. He was even allotted a certain amount of acreage to take care of himself, which began the narrowing down process of what he wanted to spend the rest of his life doing.

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By the time Jared was in high school, there was no doubt in his mind he wanted to be a chemical and fertilizer rep. After graduating from Hardee Senior High in 1999, he moved on to the University of Florida, in pursuit of a degree in Food and Resource Economics. While in college, Jared interned with bachelor’s in 2002 and immediately began the career he was so focused on.

West Florida. After a four-year stent with UAP, he received the opportunity for his current position that brought him back

August 2014

a little closer to home. Since 2007, Jared has been the sales rep. with Howard Fertilizer and Chemical. Now, based out of Sebring, Jared primarily works with citrus and watermelon growers, helping them to make the best decisions based on their needs. Jared’s lifelong experience, coupled with a love

Jared is an asset to the entire agricultural community of the Heartland. He is an inspiration to young people, of how to set goals and work to achieve them. He is an inspiration to the older generation, as proof that good family values still pay off and will continue to thrive as time goes on.

growers all around Central and South Florida.

While in college some other plans began to develop for young Revell. He began dating his now wife, Bonny. They both graduated in 2002 and married in 2003. While Jared was working for UAP and the couple lived in the Labelle area, Bonny taught elementary school. After moving to Sebring, she and Jared began yet another chapter in their life, when their son was born. Now, Bonny is a stay at home mom for not only their 7 year old, but a 3-year-old daughter as well.

Bonny, a Sebring native, is no stranger to the world of agriculture. Her family is in the citrus business, so she understands and supports Jared’s career completely. Their children Brooker, 7, and Mary-Kate, 3, are of course, the family’s current focus. Brooker is becoming quite the little athlete, as he is a member of Tri Power and trains for triathlons. He has triathlon, the Heartland Triathlon, this year. Little Mary-Kate is also getting a start in extracurricular activities; her new hobbies revolve around gymnastics and dance.

The family really enjoys spending time camping and Bonny have their children at as many Gator games as possible.

They are members of First Baptist Church of Sebring, as well.

Aside from being a professional and raising a family, Jared also tries to stay involved in the community as much as possible.

He took part in the 2012 Leadership Highlands course, which introduces future leaders to various aspects of the county. He also sits on the scholarship board for the Florida Fertilizer and Agrochemical Association.

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Sweet Ideas: Alternative Citrus Crops

By Dixie Thomas

C

since the Spanish came here in the 1500’s. Christopher

to America, and Ponce de Leon is believed to have planted century, citrus trees were found growing wild in woodlands, and cultivated citrus trees could be found near the St. John’s River and near Tampa. Presently, according to Florida Citrus Mutual, Florida ranks as the number one citrus producing state in the nation and produces more citrus than any other region except Brazil. Today, more than 8,000 citrus growers are cultivating approximately 550,000 acres of citrus. But, a fruit that once grew wild is becoming much more challenging and more expensive to grow due to diseases like HLB (Greening) and Canker, as well as rising production costs. As a are considering alternative crops. Some alternative crops for citrus include peaches, pomegranates, and muscadine grapes.

Peaches are one of the most popular alternative crops largely because they grow quickly and many new cultivars suitable for Florida have been developed. These low chill cultivars

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mature in early spring, allowing a unique marketing window in between peaches grown north of Florida and those imported from Chile. Peaches also grow in sandy, loamy, welldrained soil much like citrus, so transforming a citrus grove into a peach orchard is very practical. Other pros to growing peaches include the fact that they only require about 85% of the water that citrus requires. Also, peach trees are not affected by disease and insects to the degree that citrus is affected; therefore, production costs are basically hand labor and spraying fungicides. Peach cultivars for Florida can be harvested between April and May. On the downside, peaches require a lot of hand labor, much more than citrus. Peach trees must be pruned about twice a year to properly direct growth. Branches of peach trees are off so that the fruit does not pull them down and cause them to break. You want to leave only the branches that grow upward at about a 45 degree angle from the tree trunk. Another labor intensive task is thinning the fruits. The buds and fruits will need to be thinned by pulling them off by hand. If the tree has August 2014

too many pieces of fruit, then the peaches will be smaller and will not reach market size. Another drawback to peaches is the small time window in which they must be picked and shipped. Because peaches have a short shelf life, they must be packed and shipped immediately after picking.

will naturally grow into a bushy shrub, but pruning will help train the plant into the shape of a tree that reaches about 20 ft. in height. By only allowing one main trunk then cutting off suckers that develop on the lower trunk, a tree-type plant will develop which is more effective for commercial use. Aside from the hand labor of pruning, another issue to consider is the likelihood of severe fruit drop during the pomegranate’s juvenile period (3-5 years of age) from stresses such as over fertilization and excess irrigation or rainfall. The biggest challenge with Pomegranates is fungal disease and determining what cultivars are best for your area.

Picking the right cultivar for your area is important with peaches. Though a number of cultivars have been developed for Florida, each variety will require a different amount of chill units. Tropic Beauty and UFBest are two cultivars recommended for the Heartland area of Florida. Peaches can be of the non-melting or melting varieties, non-melting life. Melting varieties are very juicy, but have a shorter shelf life. Because they don’t ship well, melting varieties are recommended for farmer’s markets or U-pick farms. Though a variety of cultivars are available, only one rootstock, Flordaguard, is recommended for peaches in Florida.

Pomegranates are another alternative crop for citrus that Florida growers are begging to explore. Spanish missionaries brought pomegranates to California and Mexico in the 1500’s.

Pomegranates are native to southeastern Europe and Asia; but they can grow in tropical to warm climates, yet are more cold tolerant than citrus. Today, several hundred hectares are cultivated in California, and during the 1800’s, Florida had a small commercial pomegranate industry. Pomegranates do best in deep loamy soils, but will grow in sand or clay soils, and they require about the same amount of water as citrus.

Pomegranates can be harvested from July to November in North Florida, but may produce fruit year round in South Florida. Like peach trees, they grow quickly. Popular pomegranate cultivars include “Wonderful,” “Purple Seed,” and “Spanish Ruby.” Recently, health and medical industries have been sparking more consumer interest in Pomegranates.

Pomegranates don’t require as much hand labor as peaches, but they do require annual pruning. Typically, pomegranates August 2014

If peaches and pomegranates don’t stir you, then consider muscadine grapes. Native to the Southeastern United States, in North America and they grow like weeds, literally. A number of muscadine grapes can be found growing wild in the Southeast U.S. and these grapes are pest and disease resistant to the point that they can be grown without using any pesticides. Muscadines are either of the bronze or purple variety and over 100 cultivars are available. Some popular cultivars include Carlos, Fry, and Nesbitt. The vines of annually in late winter or early spring, so that one main trunk grows vertically and two to four main branches spread out vertically. Muscadines can be sold as fresh fruit, but because of the thick outer skin and seeds, they are often used for wine or juice.

So, peaches, pomegranates, and muscadines—take your pick. If your roots go deep into farming, but you need a replacement for citrus or are looking to diversify, then these might be sweet

Another useful tool is the AgroClimate website: agroclimate.org, which helps determine which cultivars will grow in your area.

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UF Breeding Program Helping Citrus Growers Diversify

By Olivia Shelfer

Thanks to a breeding program at the University of Florida, peaches now can be grown in a subtropical Florida climate.

Stone Fruit Breeding, a UF program started about 50 years ago, creates new varieties of fruit to withstand Florida’s climate. Stone Fruit developed a peach that can grow in warmer temperatures.

Mercy Olmstead, assistant professor in the Department of Horticultural Sciences, is working to help citrus growers in Florida diversify their production into subtropical peaches.

“After the citrus canker scare a few years ago, the growers were looking for something else to grow,” Olmstead said, whose job is to help farmers learn about subtropical peaches.

Even with the difference between citrus and peaches, a peaches. About 45 or 50 citrus farmers harvest and grow peaches in the state. The largest peach orchard in the state is about 200 to 300 acres and on multiple farms. Olmstead sees a promising future for the subtropical peach industry in Florida. “There could be a big market for the peaches up north, but right now we don’t have the volume to put product all the way up into the north,” Olmstead said. “But that’s really where we want to go.”

The costs involved with maintaining the peach production are about $2,500 per acre. Farmers have to spray on a calendar basis for a disease called peach scab from the time the peach tree sets fruit to harvest. For most varieties that is

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a three-month period. “Growing citrus and growing peaches are two different worlds,” Olmstead said. “There is a lot more maintenance with peaches than there is with citrus.” After the three-month period, farmers only spray pesticides once a month to address another disease, peach leaf rust. Farmers also have to prune twice a year because Florida has so much growth in the humid climate.

Sun, UF One, UF Beauty and Tropic Beauty. All of these peach varieties were developed by the UF breeding program. “We are growing something that will last longer on your shelf and in your fruit bowl. It will also last up to two weeks in your fridge and up to a week on your counter,” Olmsted said. “It’s nice for people to have the product longer, and it helps us to ship it longer, and we can harvest it riper off the tree.”

Dun-D Citrus, in Dundee Fla. has helped the peach farmers by purchasing a peach packing line and developing marking strategies. Around 25 peach growers use Dun-D citrus as a packinghouse. The packinghouse is needed by the growers to package their product for their customers. “That’s been the biggest boom to the peach industry in Florida; places like Dun-D Citrus stepping up to help the growers,” Olmstead said. “You can grow peaches, but it’s really hard to market, pack, ship and have all of the connections with the grocery stores.”

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Citrus Reflections, REALITY, RESOLVE AND HOPE

By Tim Hurner, Retired UF/IFAS Citrus Extension Agent

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T

he old saying is “Is your glass half full or half empty”? For the Florida Citrus Grower, this has become more graphic and clear. The Florida citrus industry is facing the most ominous challenge in its history. Coming off a catastrophe with Citrus Bacterial Canker that cost the industry thousands of acres, no one saw this coming. Huanglongbing, also known as Citrus Greening, caused by the bacterium Candidatus Liberibacter, spread by the Asian Citrus Psyllid, hit the industry like a storm.

The Florida Citrus industry has been no stranger to misfortune. Going back to the freezes of 1894 and 1895, the Florida citrus industry had to pick itself up and move south to establish itself in the deep sands of central Florida. In the 1930’s Citrus Bacterial Canker caused the industry to destroy all of its citrus trees and start over. The Mediterranean fruit August 2014

Cockroaches of the 1960’s, 1970’s and 1980’s. Five major freezes of the 1980’s moved much of the industry further south to the Gulf Coast Region. Today, rampant population growth is challenging the citrus groves of southwest Florida, moving some growers further north again. Hurricanes have blown over citrus trees and stripped crops, the most recent being 2004 right before the menacing Huanglongbing (HLB) established itself in Florida.

The unmistakable thread of the Florida citrus Industry has been its ability to weather the catastrophe, remain with a “glass half full”, and move on. Recovery has always been the by-word of the industry. The strength, tenacity, resolve and positivity of the Florida citrus grower is the most amazing part of the industry. No challenge has ever caused the industry to give up. There may be a bit of shakiness in their voice, but the everyday business of the citrus grower says that they are there for the long haul. Just looking at the multi-generational dimension of the citrus industry tells you that the citrus industry is here to stay.

and rootstocks has led to better high producing citrus trees.

Pests such as scales and mites were overcome with biological controls, which minimized sprays to one or two a year.

When the Asian Citrus Psyllids arrived in the mid 1990’s, little did the grower know that the HLB organism probably came with it. It took until 2005 for the citrus trees to manifest symptoms. Ironically we then found out how little was known about HLB and how to manage or control it.

After all, it had been around for almost 100 years.

The Florida citrus Industry rallied quickly. It quickly increased the amount of money it contributed to research, knowing it would take science to lead to the answer. The problem was exacerbated by how little was known about the disease. Even to this point, the bacterium cannot be manage it.

The most amazing part of the Florida citrus industry is that with every catastrophe the industry has faced in the past, they have come back stronger than ever. In most cases, the industry grew to the point that it faced over-supply and marketing issues.

Improving plant nutrition in the 1960’s by moving to high analysis fertilizers and adding new essential elements to the mix led to higher production. Development of new varieties August 2014

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Science has done a great deal to better understand the disease and how to cope with it. The disease affects the root mass before leaf symptoms appear. The symptomatic tree is already stressed by the root loss before showing symptoms.

This loss of root mass has led to the need to better manage other pests and issues that also affect the root system; nematodes, Diaprepies, Phytophthora, and water quality (Bicarbonates). They all reduce the root system’s ability to provide full function. In addition to an effective psyllid management program, growers are addressing the need to promote root mass and tree vigor using an enhanced soil and foliar nutrition program.

Growers relying on UF/IFAS science in progress have established the main weapon to slow the progress of HLB – spraying to minimize the presence of the Asian Psyllid.

Today, nine to twelve sprays are a reality. The fewer psyllids, the less spread of the HLB disease. Aiding in the spray war is to utilize the Citrus Health Management Area (CHMA), where coordinated sprays, with neighbors in a local area, spraying at the same time, utilizing materials that have the same MOA is essential. This maximizes effectiveness and minimizes pest resistance of the psyllid to the chemical. Growers join together and utilize an area coordinator who “pulls the trigger” for sprays pre-determined by consensus of growers in the area in consult with IFAS scientists. Psyllid surveys are used to determine the best time to spray. Observations in effective CHMA’s with a large percentage of cooperators show tree health and production is improving.

The greatest deterrent to combatting HLB is growers whose, “glass was half-empty”, abandoning their groves, leaving the citrus trees to decline and die. These uncared for citrus trees in amongst growers whose, “glass is half-full” provide a sink for the disease and harbor the psyllids which move rapidly into managed spray areas. One big puzzle is why these growers do not take advantage of a state rule whereby a grower can remove the citrus trees and apply to the local property appraiser for Diminimus Value designation and pay only a fraction of property taxes on the land. The property tax savings in one and a half to two years will pay for the tree removal.

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The Florida citrus industry has done a great job in expanding funding for research from private, state and federal sources.

The science to overcome this problem requires a great deal of funding to discover the many aspects of the disease, how to manage it, and ultimately come out of it. In addition to the science, the industry needs to use its political clout to work with the federal agencies involved in licensing our new science to do so in a fast track manner to insure our ability to survive.

by the resetting of missing citrus trees in groves, and planting new or replanting old groves. The science has given the industry tools to grow new citrus trees, at least for August 2014

several years, with minimal effect of HLB. The “Hope” is this is buying time until a cure is found. The mission is to survive this pest in any way possible and ultimately replace the industry with new healthier, stronger and more productive citrus trees.

The most amazing part of this latest challenge is that the “multi-generational Florida Citrus Growers” are standing strong in the face of calamity to insure their future. This is an ominous challenge, but the industry, as it has in the past, will prevail. “The Glass IS Half Full!”

THAT IS MY VIEW!

The desire to have a more hands-on profession led to educational choices, as well. After completing a Bachelor of Science degree at the University of Florida and graduating Cum Laude, she then began a Master’s program in Agricultural

New Face with an Old Name

By Justin Smith

One of the new faces that is being seen rather often these days belongs to LeAnna Himrod. LeAnna is the new Executive Director of the Peace River Valley Citrus Growers Association.

She has replaced the retired, long-time Executive Director Barbara Carlton. LeAnna soared to the top of a very long list passion. But, who is this young lady that has settled in as though she were born for the job?

A Hardee County native and 3rd generation citrus grower only begins the description of who LeAnna is. Her family is well known in the Citrus Industry by their business, Himrod Citrus Nursery. LeAnna attributes her love of citrus and growers directly to her father and grandfather. She said, “They are my inspiration”. Growing up, she never doubted she would always be linked to the Industry in one form or another. LeAnna explored many options for her career, originally believing she desired to be an attorney. Growing up through the canker years and reliving, through stories, the loss of a family business set her mind to the need growers and producers had wasn’t the correct place for her. She desired something closer to the growers, something possibly more rounded where she could be involved in many more issues, not singling herself out for only one type.

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During her educational progression, LeAnna gathered a rather well rounded working experience. She has worked for Representative Ben Albritton, gaining a tremendous insight into the legislative process and crediting that experience government while in college in Gainesville. Although she recognizes all of her endeavors and their importance, she believes the time working for her family has given her the most practical skills. During the time spent in the family operation, both professionally and just growing up around it, LeAnna received the understanding of how private ag business works.

What it takes for an operation to continue, the real world and citrus producer in the modern era.

One thing that is extremely evident from the new Executive is her passion. Again, she attributes this to her family. Not only in a business sense but the values and knowledge they have given her over her lifetime. As we all know, that love and desire for something is not only learned it comes from deep with-in. It does not take long after being around LeAnna for just a short time, anyone will begin to feel the heat of her tenacious desire for the Citrus Industry.

LeAnna’s goal for the future is to see the Industry progress.

She is enjoying being able to promote what is good and the people”. She also admits that sometimes it doesn’t even feel like work because it is something she loves so much.

As more and more of the next generation step into leadership positions the brighter the future will look for everyone. New ideas and new ways of getting the same thing done may be just what is needed at a crucial time. This young and enthusiastic new face is truly a great asset to the Industry.

August 2014

Better Yields, Better Quality, Safer for the Environment Available through Jim Dorman of Charlie’s Plant Farm, Inc. (813) 601-2540

www.agroliquid.com FL-Ad.indd 1

9/18/2012 10:54:40 AM

August 2014

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Gulf Citrus Growers Association Elects

HENDRY COUNTY

Directors LEE COUNTY

At its 28th

AT-LARGE DIRECTORS

CHARLOTTE COUNTY Ron Mahan, Orange-Co, LP COLLIER COUNTY

GLADES COUNTY

Peace River Valley Citrus Growers Assocation Peace River Valley Citrus Growers Association’s mission is to promote, protect and enhance the ability of our members to dia. The association represents commercial citrus growers in Desoto, Hardee, Manatee, Charlotte and Sarasota counties. The association has approximately 250 grower members and 150 associate members. The role of PRVCGA is to keep members in the Peace River Valley region informed on issues pertaining to all aspects of the citrus industry. Staff works diligently to attend every industry meeting and provide representation for the growers on the issues they deem important. PRVCGA serves as “a voice for the grower,” giving them a seat at the table in industry discussions.

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PRVCGA believes that an educated and informed grower is a smart grower. There are many avenues by which we keep our members well-informed, such as our monthly newsletter, The Citrus Grower, and our weekly update, Behind the Orange Door. These publications are available via email and postal mail. PRVCGA holds many educational events throughout the year. Upcoming events include the Grower Round Table in September, the Annual Crop Estimate Luncheon in October, and the November Bus Tour. Previous Grower Round Table topics have been everything from pest and disease and water management to the tax implications growers’ face with the Affordable Care Act. This year’s events will be just as informative with potential topics focusing on CHMAs, root health, antimicrobials, water testing and water quality. Please watch for further updates on upcoming events by visiting www.prvcitrus.org or by following PRVCGA on Facebook!

The association extends an invitation for membership to all commercial citrus growers or citrus related businesses in the Peace River region. For more information about Peace River Valley Cit773-2644. You may also email PRVCGA at oj@prvcitrus.org

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HEROES AMONG US

By Laurie Hurner, Highlands County UF/IFAS Citrus Extension Agent

conscientious, dedicated individuals that many times put the health of the industry ahead of their own. It is no secret that this multi-generational, multifaceted industry runs every day on coffee at the restaurant gathering table, two-way radios, conversations at the corner store, blood, sweat and tears and they are once again at a crossroads. These people are everyday heroes that gently move among us quietly banding together to save an industry.

Citrus Greening and its savage slow-moving march across Florida is no secret. Growers live and breathe it every day. At the end of each harvest season, they have to ask themselves hard questions. Many refuse to give up, and for that I am grateful. We will “tame the beast” just like David beat Goliath.

However, it is easy to get frustrated. We have been struggling with and learning about this disease for many years now and

nonexistent). UF/IFAS, CRDF, USDA, ARS and many people and organizations on the local level are working daily on your behalf.

I have six Citrus Extension brothers-at-arms that I work with to

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continue to bring you, the grower, the latest research information available, equipment on the horizon and techniques available to the citrus growing area of our state is alive and well. The role of the Extension Agent today has not changed much since the old

what you need while trying to be a part of the solution.

One meeting format that works really well in Highlands County is the Citrus Grower Forum. Several years ago, Highlands County growers came to Extension and said, “Hey, we appreciate the meetings, fact-sheets, newsletters and grove visits, BUT greening thing out!” They wanted to “talk to each other, share ideas, successes, failures, etc. Highlands County Citrus Extension Agent, Tim Hurner responded. After Hurner’s retirement in December 2012, growers pushed for this format to continue.

The 2014-2015 Citrus Production Season will once again welcome the Citrus Grower Forum to the Highlands County November 5, 2014, January 7, 2015 and March 4, 2015. The August 2014

Forum begins with a light continental breakfast at 7:30 a.m. and the conversation starts at 8:00. Each Forum will run about an hour. There is no written agenda. It usually starts out with a topic thrown out by a grower in attendance and then progresses from there. All growers in attendance will be offered the opportunity to speak and ask questions. It has amazed me what has come out of the Grower Forum’s from those in attendance. If you are an allied industry representative or serve the industry in another way, you are certainly invited to join us as well.

growing family that no longer has active acres, but works hard to support the industry in many ways. I know that each industry feels they are the best and most relevant.

However, NO ONE CAN BEAT THE FLORIDA CITRUS INDUSTRY. We are family, friends and neighbors with one goal in mind: beat Citrus Greening and save our trees.

This in my mind makes us all everyday heroes.

For more information regarding the Citrus Grower Forums or any other Highlands County Extension Citrus program, contact Laurie Hurner at 863.402.6540 or will be glad to see you!

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Citrus Recipes

From the Heartland Cooked Florida Pink Shrimp and Citrus Ceviche

Minted Citrus Tea

Orange and Olive Salad

Ingredients • 3 cups boiling water • 12 fresh mint sprigs • 4 tea bags • 1 cup natural Florida sugar • 1 cup Florida orange juice • 1/4 cup lemon juice • 5 cups cold water • 1 Florida orange, sliced for garnish • 1 lemon sliced for garnish

Orange and Olive Salad Ingredients • Two heads romaine lettuce • 1 bunch watercress or arugula • 1/2 cup black oil-cured olives, pitted, sliced in half • 1/2 red onion, diced small • 2 oranges, peeled and chopped

Instructions 1. Place the tea bags and mint sprigs into a large pitcher.

2. Pour boiling water over them, and allow steeping for about 7 minutes.

3. Remove and discard the tea bags and mint leaves, squeezing out excess liquid.

4. Stir in sugar until dissolved, and then stir in the orange juice and lemon juice.

5. Pour in the cold water.

6. Serve over ice cubes, garnished with orange or lemon slices.

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Dressing Ingredients • 1/2 cup extra-virgin olive oil • Salt and black pepper to taste • 1/4 cup orange juice Instructions 1. Wash and dry the romaine and the watercress.

2. Toss in a large bowl with the other ingredients.

3. Add freshly ground black pepper to taste (the olives may be salty so don’t add any salt at this point).

4. Whisk the dressing ingredients, seasoning to taste.

5. Slowly pour the dressing over the salad while tossing well to coat all (be careful not to use too much dressing for the amount of greens).

6. Garnish with orange zest and very thin slices of orange.

Ingredients • 1 pound large Florida pink shrimp, peeled and deveined with the tail on • 2 tablespoons seafood boil seasoning • 2 Florida pink grapefruit, peeled and segmented, seeds removed • 3 Florida tangelos, peeled and segmented, seeds removed • 3 Florida tangerines, peeled and segmented, seeds removed • 1 Florida sweet pepper, diced • 1 red onion, diced • 1 tablespoon olive oil • 3 limes, juiced • ½ cup fresh cilantro, chopped • 1 large Florida avocado, peeled, pitted and diced • Sea salt and fresh ground pepper to taste • 1 bag plantain chips or tortilla chips Instructions 1. Fill a medium-sized sauce pot 3/4 the way with water, and heat over medium-high.

2. Add the seafood seasoning to the boiling pot of water.

3. Add the shrimp and cook for 2 to 3 minutes or until completely done.

4. As soon as the shrimp are done, plunge them into an ice water bath to stop the cooking and cool them off.

5. When the shrimp are completely cool, strain them and put them into a medium-sized mixing bowl.

6. Add the citrus, sweet pepper, red onion, olive oil, lime juice, cilantro and avocado.

7. Season the ingredients to taste with salt and pepper.

8. Stir to combine ingredients.

9. Serve ceviche with chips.

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Honey Orange Glazed Florida Grouper Ingredients • 1 tablespoon honey • 1 tablespoon orange marmalade • 1 tablespoon orange juice • 3/4 teaspoon Dijon mustard • 1/2 teaspoon light soy sauce • 1/8 teaspoon ground white pepper

Florida Orange Slawsome Steak Pita Ingredients • 1 cup Florida orange juice • 1 cup savoy cabbage, shredded • ½ cup red cabbage, shredded • 1 Florida orange, segmented • 3 radishes, sliced thinly • 3 ounces apple cider vinegar • 2 tablespoons granulated sugar 1 •

Instructions 1. Preheat broiler.

2. Combine all ingredients except grouper, mixing well.

cover.

4. Broil 5 to 6 inches from heat for 4 to

and broil additional 5 minutes or

4 (4-inch) whole-wheat pita bread

Instructions 1. In medium bowl, combine orange juice, savoy cabbage, red cabbage, orange segments, radishes, vinegar and sugar.

2. Mix until the sugar dissolves.

3. Cover; let marinate at room temperature.

Citrus Dream Milkshake Ingredients • 1/2 ounce natural sugar • 4 ounces grapefruit juice • 4 ounces orange juice • 2 drops natural vanilla extract • 4 ounces low-fat milk Instructions 1. Pour the orange juice, grapefruit juice, milk, sugar and vanilla extract into a blender with 2 ounces (approximately 4 cups) of ice.

2. Blend until smooth.

3. Pour into a glass, add a straw and serve.

4. Garnish with sliced fruit.

6–7 minutes on each side. Let steak rest 5 minutes; slice into thin strips.

5. Divide steak among pitas; add citrus slaw and serve immediately.

Recipe from FloridaJuice.com

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Acres of Riches

By Dr. D. Keatley Waldron, D. C. Contribution by Beckie Halaska

to providing his patients with only the highest quality care. He has a heart and passion for this community that has approach to his natural healing techniques. His philosophy is, an ounce of prevention is worth...everything!

Living in the center of the nation’s leading citrus growers, how much do we really understand about Most people know that we get our Vitamin C from citrus, we even know that we should take it every day because it’s good for us, additionally studies show incorporating citrus into our diets has

power drinks with all the sugar, have an orange to help restore electrolyte balance.

citrus fruits, other than common nutrients like folic acid, betacarotene and ascorbic acid (vitamin C) include a group known as phytonutrients. Studies have shown that a diet rich with phytonutrients may actually reduce the risk of cancer and other diseases and may also help you lose weight.

Phytonutrients found in citrus are carotenoids, terpenes and

Citrus contains the simple carbohydrates (sugars) fructose, glucose and sucrose, as well as citric acid, which can also provide a small amount of energy. It contains lignin, which delays gastric emptying and slows digestion and absorption, aiding in blood glucose levels.

Vitamin C (ascorbic acid), aids in the body’s development of collagen. Collagen is important in developing and maintaining strong ligaments, tendons, skin, blood vessels and bones.

Consuming citrus has been shown to reduce or prevent anemia, produce Folate, which aids in the prevention of birth defects and produces Potassium. Potassium is nature’s electrolyte. Forget the

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also been shown to reduce the risk of cancer. Terpenes has been linked to a decrease in Breast Cancer. Lower cataract risk has been shown in individuals with high blood concentrations or intakes of vitamin C and carotenoids.

Oranges also have a great phytonutrient; hesperidin. Hesperin has been shown to lower high blood pressure and cholesterol. Most of hesperidin is found in the oils of the peel and inner white pulp.

Eating half a grapefruit is helpful with weight loss and is ranked highest for antioxidants. Grapefruit contains liminoid, which has been found to inhibit tumors. Studies have also found grapefruit to reduce kidney stone risk, protect against colon cancer, and boost liver enzymes.

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Lemons are a natural diuretic and limes are an excellent source of immune boosting to help prevent diseases.

A recent study has shown that high intakes of vitamin C (500 mg/day) obtained from the juice of freshly squeezed oranges, prevented a rise in the levels of oxidized LDL, even in the presence of a high-saturated fat diet (Harats et al., 1998).

Along with a diet rich in grains and vegetables, citrus is a key component in maintaining proper balance. The regular intake of a varied mix of phytonutrients is only possible through the consumption of plant-based foods, such as citrus, as part of the normal diet.

There is a wonderful book called Acres of Diamonds by Russell Cromwell. It is the story of an African farmer that sells his property and travels the world in search of diamonds. The buyers discover they are sitting on a rich diamond mine located right there on his farm.

Here in the Heartland, we have our own riches. We have acres of health sitting right here, ripe for the picking.

What are you waiting for? Take steps for your health by picking up oranges and grapefruit and bottle of Florida OJ.

We help hardworking farmers nourish our growing world.

That’s our promise.

As the world’s population increases, the demand for affordable food increases with it.

The Mosaic Company helps the world grow the food it needs by providing farmers with essential crop nutrients. Today, more than half the phosphate fertilizer used by U.S. farmers is produced right here in Florida. Mosaic’s more than 3,000 Florida employees are honored to help farmers put food on the table for millions of families – including yours.

Join in Mosaic’s promise at www.mosaicco.com/promise.

Tom Pospichal, Manager Mosaic Agricultural Operations, Florida

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RECIPE OF THE MONTH

Total Recipe Time: 40 minutes Makes 4 servings

Citrus-Marinated Beef & Fruit Kabobs Ingredients: 1 pound beef Top Sirloin Steak Boneless, cut 1 inch thick 1 medium orange 1/4 cup chopped fresh cilantro 1 tablespoon smoked paprika 1/4 teaspoon ground red pepper (optional) 4 cups cubed mango, watermelon, peaches and/or plums Salt

Instructions: Grate peel and squeeze 2 tablespoons juice from orange; reserve juice. Combine orange peel, cilantro, paprika, and ground red pepper, if desired, in small bowl. Cut beef Steak into 1-1/4inch pieces. Place beef and 2-1/2 tablespoons cilantro mixture in food-safe plastic bag; turn to coat. Place remaining cilantro mixture and fruit in separate food-safe plastic bag; turn to coat.

Close bags securely.Marinate beef and fruit in refrigerator 15 minutes to 2 hours.

Soak eight 9-inch bamboo skewers in water 10 minutes; drain. Thread beef evenly onto four skewers leaving small space between pieces.

Thread fruit onto remaining four separate skewers.

Place kabobs on grid over medium, ash-covered coals. Grill beef kabobs, covered, 8 to 10 minutes (over medium heat on preheated gas grill, 9 to 11 minutes) for medium rare (145째F) to medium (160째F) doneness, turning occasionally.

Grill fruit kabobs 5 to 7 minutes or until softened and beginning to brown, turning once.

Season beef with salt, as desired. Drizzle reserved orange juice over fruit kabobs.

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Petteway

Named Outstanding CattleWoman 2014

On June 19, at the 2014 Florida Cattlemen’s Convention in Marco Island, the Florida CattleWomen named Wendy Petteway of Zolfo Springs the Outstanding CattleWoman of 2014. She has been an

has a love for the beef industry that goes back to her youth, and she has enjoyed giving back to the youth of this industry in many ways. As a 4-H leader for 13 years, Wendy and her husband Roy She also was involved in putting on prospect shows, was an assistant Junior Advisor for the Florida Junior Angus Association, and is an annual participant in the Youth Field Day at the Ona Research Station/University of Florida/IFAS. As President of the Florida CattleWomen, Inc. Wendy was instrumental in establishing three new scholarships, two for a trade school in ag studies and one for the College of Veterinary Medicine at the University of Florida, all paid for with funds from the sporting clay shooting fundraiser she was a founding committee chair of. The clay shoot has raised over $50,000 for various activities of the Florida CattleWomen since its inception. Wendy has also served as a judge for the Florida Beef Ambassador contest as well as the Farm Bureau public speaking contest.

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As President of the Florida CattleWomen, Wendy traveled over the state of Florida, attending various meetings and conferences, and also prepared beef samples at Florida Beef Council events.

These included Clearwater Uncorked! and the American GrillMaster Experience. She loves speaking to the consumer

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Tallassee to lobby for our industry many times and has also taken

Florida State Fair, Wendy has also taken new county members to the Florida CattleWomen booth there, helping them learn to speak with consumers about our industry and the nutritional while President of Florida CattleWomen in 2011, and attended both National Convention and Summer Conference meetings in 2010 and 2011. She attended Region II conference in 2014, in Dahlonega, Georgia with other ladies from Florida.

In 2011, the Florida League of Women Voters invited Wendy to participate in their inaugural trail ride and she spent the weekend with urban women, riding horses through the beautiful pasturelands, swamps and bayheads of central Florida, sharing with them the trials and joys of being in the cattle industry in a state like Florida. Wendy was able to give a voice to our industry to women who had never met a “cattlewoman” and explained some of our conservation policies and showed them the value we place on our cattle and the care we give them. The women left the trail ride with a better understanding of our industry and found out that some of their ideas about our industry and

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what we do were based on misinformation. Wendy continues her membership in the League to help with any questions that may arise during the course of a year in the Legislature, which helps us to have our many urban dwellers in Florida informed about potentially damaging initiatives to our industry and to vote against them.

Wendy has also served as President of the Florida Angus Auxiliary, as well as serving on various committees in that organization. She has also served on the scholarship committee of the American Angus Auxiliary, of which she is a life member.

Wendy has served on the Florida Beef Council, and the Florida Cattlemen’s Foundation. She was named “Rookie of the Year” on the Executive Committee of the Florida CattleWomen in 2007.

Wendy, her husband Roy, and son R. Roy live on the property that has been in Roy’s family for 5 generations in central Florida.

They have a herd of Angus cattle and a commercial herd, raising purebred Angus bulls for sale to cattlemen. They also have citrus groves, a grove caretaking and management business and a citrus tree nursery. Both her husband and son have given Wendy their utmost support and encouragement to advocate for the beef industry.

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HARDEE CATTLEMEN HOST RANCH RODEO Photos and Article by Kathy Gregg

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he evenings of July 18 and 19 saw horses, cowboys and cowgirls descend on the Hardee Cattleman’s Arena in Wauchula to compete in the Sixth Annual Hardee County Cattlemen’s Ranch Rodeo. This was a qualifying event for the Florida Cattlemen’s Association Ranch Rodeo Finals to be held on September 26-27 at the Silver Spurs Arena in Kissimmee.

And, as can be expected for a summer day in Central Florida, it saw a light breeze trying to cool us down, but it was the Hardee CattleWomen’s ice cream that really cooled everyone!

Both performances began with the traditional Grand Entry and introduction of the teams. Hardee County Cattlemen’s Sweetheart Emily Hughes carried Old Glory into the arena atop a beautiful bay horse. Dad Darin Hughes is in charge of the ranch rodeo, but he took a few moments each night for some fatherly pride with Emily’s horsemanship!

Saturday night had a few extras, with a presentation by Hardee Cattlemen’s President Barney Cherry to Gary Jones of a Resistol 20X Silverbelly Tarrant Felt cowboy hat, as thanks for all of his years as Arena Director. Jones is stepping back from this position, and passed the torch to Dale Carlton. The other speaker was Matt Tavrides of the Florida Cattlemen’s

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herd of calves. Each team had to “brand” two calves, and the time did not stop until the calf stepped back across the line to rejoin the herd. A couple of the calves decided to head in the opposite direction, leaving the teams to chase them to the far end of the arena – just one of the reasons why ranch rodeos are so much fun! This event was taken by the M&D Overstreet Ranch team in 56.20 seconds – the only team to complete it in less than one minute. This team consists of Buddy Fussell, Paul Fussell, Jake Anuez, Debbie Overstreet, and Scott Ramsey stepping in for regular teammate Choice Ryan, out with a broken leg.

Foundation. The Ranch Rodeo Finals and Cowboy Heritage Festival is a fundraiser for the Foundation.

event. The J Bar K Cattle team wowed the crowd by sorting out their three calves in an astounding 20.72 seconds.

Katey Thomas clapped her hands at the success of her and teammates GW Crawford, Joe Choban, Jacob Broche, and Dalton Boney. Lott Farms was hot on their heels with a time of 22.60 seconds, and these two teams left everyone else in the dust.

Next up was the mutton bustin’ for the little tykes. Damon Bright and Gabby Collins represented the Sum Timers team, Ty Carter came from Bar W Ranch, and Tucker Thomas was there for the Markham Cattle team on Friday night. Saturday saw last year’s winner Cash Langford (grandson of pick-up man Alton Langford), Lane Crawford representing the J Bar K Cattle team, and Carson Davis from Switch Ranch/Zoetis’ team. The buckle winner was local Ty MontsDeOca of Zolfo Springs.

Then the action switched gears to the trailer loading event.

This was wild this year, with one steer (the wrong one!) sneaking out of the herd and going into the trailer on its own, and the team never saw it. The Sum Timers of Arcadia had their steer jump back out of the trailer before they could get the gate shut, so Mark White chased it across the arena and his teammates joined him to drag it back to the trailer – whatever it takes to get a time! The green-shirted Bar W Ranch won this event in 46.50 seconds, with the speed of Chad Carter, Cliff were followed closely by fellow Okeechobeeans the Harvey Ranch, in at 48.06 seconds.

Then came the wild and crazy double muggin’, and it did not disappoint! Numbers 0 and 3 were real cantankerous steers, and I met up with Number 0 when it hit me from behind while I was photographing the M&D Overstreet team, knocking feels! And coincidentally, it was Robert’s team of Switch Ranch/Zoetis that won this event in 49.33 seconds, with the roping being done by Jessie Gattis, the female team member (and she was all smiles at her success), helped out by Robert, Peck Harris, Clint Davis, and Mack Allen Faircloth (who had stepped in for regular teammate Matt Carlton). The other nine teams that completed the event were all well over one minute.

Last up was the ranch bronc riding. A couple of cowboys got tossed into the dirt, but Andy Kisela of the Double M Cattle Company had an awesome score of 80, followed by Dennis Carlton, Jr. of the Markham Cattle team and Cole Fulford of the L&L Cattle team, tied with a 75.

When the times and scores were all tallied up, it was another Florida, with Bobby Lott, Hunter Higginbotham, Dustin Cason, Ty Bennett, and female team member Morgan Johnson. They took home their buckles, the $1,000 prize money, and their entry fee is paid into the Finals, and we wish them well!

Then the action returned to the big cowboys and cowgirls, with the team branding. This ranch rodeo does this event with two teams competing side-by-side, roping from the same August 2014

But let’s not forget the second place team of J Bar K Cattle, who won $500, and the third place team of Switch Ranch/ Zoetis, who won $250. Congratulations to y’all!

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Other winners of each division and go-round were as follows: Open 1st Go 1D Derek Piel on Go Too Guy, 14.215; Sarah Rose McDonald on Fame Fling and Bling, 14.448; Amanda Amos on Maximum Gold, 14.481; Beth Sullivan on Quixotes Fire Easy, 14.494; and Jessica Brownlee on Zoned Special, 14.501.

Open 1st Go 2D Merrill Mundy on Smoke More Money, 14.721; Shelby Mills on Rod Hot Wonder, 14.724; Darlene Ferrell on CE Standing Ovation, 14.726; Sarah M. McDonald on LM Sam I Am, 14.745; and Jamie Rewis on Haidas Peachy Diva, 14.753.

Open 1st Go 3D Kaitlyn Carter on Miss Cash and Sabrina Hawk on Go Panama Jet tied for 1st/2nd with 15.215; Kaitlynn Bryans on My Frenchmans Lena, 15.218; and Kylee Porter on Honor the Heart and Amanda Weekley on Spacecoast Wonder tied for 4th/5th with 15.220.

NBHA Florida State Finals 2014

By Robbi Sumner June 18th through 22nd, Florida members of the National Barrel Horse Association converged on the Osceola Heritage Park in Kissimmee for their annual State Championship event. This proved to be a record-breaking year, with 931 entries in the Open division, 110 in Seniors, and 343 in the Youth division. By the end of the week, a new arena record was even set!

The Youth and Senior champions were each determined in one go-round, with Rylee Elliott and Wee Feelin Special earning the Youth Championship for the third year in a row, and Raynell Aaron, the 2013 Senior Reserve Champion, taking the Senior Championship. The top 30 in each division of the Open from two separate go-rounds competed on Sunday for top honors in the Open. Reigning 2013 champion Sarah Rose McDonald and her amazing 7-year old mare Fame Fling N Bling brought the crowd to their feet by running a 13.985 to set a new arena record and win the Open by almost threetenths of a second.

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Open 1st Go 4D Rainey Booska on Crackers, 16.222; Georgia Mott on Sunshine O’Day, 16.228; Brittany Charron on KCfrostedfrenchjet, 16.231; and Amanda Avery on Fancy and Kamryn Kennedy on Miss Gracie Daniels tied for 4th/5th with 16.237.

Open 2nd Go 1D Sabra O’Quinn on Bring It On Guys, 14.127; Sarah Rose McDonald on Fame Fling N Bling, 14.136; Wendy Culberson on My Native Call, 14.230; Megan Swint on Mr JB 0947; Jennifer Lee Sims on Specta Hayday, 14.349; and Sarah M. McDonald on LM Sam I Am, 14.389.

Open 2nd Go 2D Tammi Pettis on Maggie’s Bold Prospect, 14.628; Sabra O’Quinn on Wonders Oro, 14.632; Savannah Swann on High On A Hurricane, 14.641; Margo Crowther on JJ Famous Like a Rock, 14.646; and Kim Brown on French Kissing in Paris, 14.658.

Open 2nd Go 3D Lillian Hite on Misty, 15.129; Angela Mack on In My Own Sweet Time, 15.135; LouAnn Williamson on Reds Impressive Jett, 15.142; Kelly Thomas on Temon Sheza Money, 15.144; and Tomi Thomas on JetBarforyoureyesonly, 15.147.

Open 2nd Go 4D Michelle Welker on Scotch Crown, 16.127; Whitney Jackson on Romeo Rio, 16.131; Julia McHale on Lou and Megan Davenport on First Down Streakin tied for 3rd/4th with 16.136; and Taylor Anuez on Moon, 16.139.

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Seniors 1D Raynell Aaron on Flits Runnin Hot, 14.513, Alan Staley on Dollar, 14.614; Debbie Walker on Flyin Jet Feathers, 14.629; Sue Watts on Cool Bullion, 14.723; and Darlene Ferrell on C.E. Standing Ovation, 14.734.

Seniors 2D Sue Parker on Otoe Hot, 15.073; Diana Blanchard on Ima Money Train, 15.166; Kim Avery on Honey, 15.168; Donald Holman on Lil Girl, 15.222; and Julie Shaw on CA Cat O Mine, 15.255.

Seniors 3D Patricia Hamilton on Tiger’s Wimpy Leo, 15.688; Faye Endicott on Shalimars Star Gal, 15.692; Janey McLain on Specially Famous, 15.692; Jo Ann Ives on Missy Struttin Ahead, 15.693; and Boo Flournoy on Barbie, 15.705.

Seniors 4D Mitzi Huffman on Money Trackin Rocket, 16.608; Delanna Bandel on Stella, 16.680; Dennis Baldi on Heza Tapper,

Open Finals 2D Kaylon Rodriguez on Madams Bit of Fame, 14.520, Megan Swint on All Bugs No Bull, 14.538; Heather Clemons on IC Haidas, 14.539; and Jennifer Perrung on Reeds Evrlastin Bunny and Teal Hampton on Blitz’s Special Bar tied for 4th/5th with 15.546.

Open Finals 3D Darlene Beville on Docs Kane Raiser and Amanda Amos on Go Classy French Girl tied for 1st/2nd with 14.988; Jennifer Perrung on Perky Bug 15.003; and Casey Oliver on Cash tied for 4th/5th with 15.004.

Open Finals 4D Boyd Phillips on Star Berts Showboat, 16.009; Brandi Brolmann on Key Speakers Delight, 16.014; Torilyn Poor on Pain in the Sass, 16.015; Robyn Friesen on Sucker Punch Sally, 16.092; and Hannah Jackson on Dox Little Rey Oak, 16.093.

16.755; and Nancy Leach on Smart Little Tenina, 16.820.

Youth 1D Rylee Elliott on Wee Feelin Special, 14.528; Meghann Daniel on 14.545; Grayson Reinbott on Lil Miss Foxy Sox, 14.581; and Dallas Phillips on Ida May Mo Money, 14.586.

Youth 2D Addison Roberts on JR, 15.034; Jamie Merriman on Lindy Makes Her Move and Madison Crosby on Reds Rubys Money tied for 2nd/3rd with 15.052; Tyler Waters on First One Leaving, 15.073; and Jaiden Hinman on Squirt, 15.083.

Youth 3D Whitney Jackson on Lilly and Phoebe Lasswell on Raven tied for 1st/2nd with 15.534; Madeline Akes on My Turn Now, 15.549; Lacie Anne Bownlee on Sheza French Feature, 15.555; and Dayna Walsh on Brandi and Carlee Flynn on Poco Beau Black Burn tied for 5th/6th with 15.577.

Youth 4D Ashley Smythe on M.T. Pocket Blues, 16.541; Ruby Ramcharitar on Pony, 16.553; Molly Grzelka on RB Get Down Brown, 16.598; Sarah Fizer on Arbeka Tiger, 16.648; and MaKayla Hill on Shake RattL N Wonder, 16.657.

Open Finals 1D Sarah Rose McDonald on Fame Fling N Bling, 13.985; Megan Swint on Bar Bee Stealing Sue, 14.242; Rylee Elliott on Wee Feelin Special, 14.282; Derek Piel on Go Too Guy, 14.330; and Sabra O’Quinn on Wonders Oro, 14.368.

THE PATIENT AND ANY OTHER PARTY RESPONSIBLE FOR PAYMENT HAS THE RIGHT TO REFUSE TO PAY, CANCEL PAYMENT, OR BE REIMBURSED FOR PAYMENT FOR ANY OTHER SERVICE, EXAMINATION, OR TREATMENT WHICH IS PERFORMED AS A RESULT AND WITHIN 72 HOURS OF RESPONDING TO THE ADVERTISEMENT FOR THE FREE, DISCOUNTED, OR REDUCED FEE SERVICES, EXAMINATION, OR TREATMENT.

August 2014

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FLORIDA HIGH SCHOOL FINALS RODEO The 66th Annual Florida High School Finals Rodeo was held at the Sweetwater Events Complex in Rock Springs, Wyoming, from July 13-19. More than 1,500 contestants competed over the week, representing 35 states, four Canadian provinces, and Australia.

Heartland youth who made the trip out West were as follows: ROUGHSTOCK EVENTS: Saddlebronc Riding -- Cody Martell of Arcadia Bullriding -Lucas Manning of Myakka City Wyatt Hart of Cape Coral Jacob Walker of Fort Myers TIMED EVENTS: Goat-tying --

Tie-down Roping -Breakaway Roping -Barrel Racing -Pole Bending -Team Roping --

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Cady Cooper of Parrish Baylee Paul of Arcadia Josh Keese of Okeechobee Josh Keese of Okeechobee Baylee Paul of Arcadia Cady Cooper of Parrish Ashlan Lipe of Arcadia Hailey Andrews of Ona Colton Paschal of Fort Pierce (header) with Abdiel Zamora (heeler) Colton Mullis (header) with Blake Vickers of Lorida (heeler)

Heartland InTheFieldMagazine

The winner for the Heartland youth was Lucas Manning, who placed 12th in the average in bullriding, with a score of 77. Other Florida winners were Morgan Holmes of Sarasota, who placed in a tie for 17th place in the average in average in girls breakaway with a combined time of 9.26 seconds. Cade Cowart of Kenansville placed tenth in the average in the boys cutting event. And the team of JD Domenigo of Citra as header, and Jessica Gray of Sparr as heeler, took sixth place in the average in team roping with a combined time of 30.4 seconds.

August 2014

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A Young Rodeo Champion: DAWSON CANTU

By Kathy Gregg

T

hirteen-year-old Dawson Cantu won all four of the youth rodeos that he competed in for the 2013-2014 season, taking home eight trophy saddles and fourteen buckles.

That included a trip to the Cinch National Junior High School Rodeo Association Finals in Des Moines, Iowa.

The seventh-grader from Zolfo Springs competed in the Arcadia Youth Rodeo Association (where he has been a member since its inception in 2008), the Top Hand Challenge Association (which completed its initial season), and the Florida Junior High School Rodeo Association. This was his second year in state competition.

Junior tie-down roping, and header in the team-roping event.

He also placed second in the Junior chute doggin’, and fourth in Junior breakaway.

Dawson won the All-Around Juniors Cowboy saddle, together and for the Junior tie-down and breakaway events. For something different (and fun), he competed in donkey riding at this youth rodeo, where he placed second. He also took a

With only four days of rest, the Florida Junior High School 31 at the Okeechobee Agri-Civic Center. These competitors are sixth, seventh and eighth-graders from around the state.

Association awards a saddle to each event winner, resulting in four more trophy saddles, for boys goat-tying, tie-down roping, ribbon-roping, and as header in the team-roping event. Dawson also took second place in the chute-doggin’ event. And all those wins resulted in him winning the Allyear in a row).

And then on June 14, Dawson won the All-Around Juniors Cowboy trophy saddle at the Top Hand Challenge in Myakka

banquet for the Okeechobee Youth Rodeo Association. Again,

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breakaway, and chute-doggin’ events. He also placed third as header, and second as heeler in the team-roping event (where there are no divisions, and some of the other competitors were as old as 18).

He and his family left the next morning for the Cinch National Junior High School Rodeo Association Finals, which were held at the Iowa State Fairgrounds from June round in chute doggin’ and calf roping. He won the short round in chute doggin’ in 2.39 seconds, which placed him third in the average with a combined time of 11.21 seconds. He placed fourth in the short round in calf roping with a time of 12.07 seconds, landing him second in the average with a combined time of 37.36 seconds.

He and partner Britta Strain of Davie, Florida, placed 17th in the average in ribbon roping with a combined time of 19.89 seconds.

These times gave him 1,125 points, good for sixth place in the All-Around category.

With the Florida boys placing tenth with 2,095 total points, Dawson won more than half of these total points.

After the National Junior High Finals, Dawson then competed in the Roy Cooper Junior Super Looper roping competition in Decatur, Texas, on the Fourth of July.

Last year Dawson won his division of 12-and-under, but this year he moved up to the 13-15-year-old division. The age change did not slow him down, where he took second place among the 30-some contestants.

This youngster even has his own sponsor – Cactus Ropes and Cactus Gear. One of the other cowboys they sponsor is Trevor Brazile, through his Relentless line. Brazile is a multi-million dollar winning roping cowboy.

This young roper is privileged to work with several NFR ropers – Charles W. “Trae” Adams III of Ona is a frequent visitor to the Cantu arena on practice nights. And he spends time roping with Jason Hanchey, at the Buck Daniels Ranch in Okeechobee, where he is privileged to also learn how to train roping horses, as those used by Hanchey’s younger brother, Shane, who currently holds the NFR title in calf roping.

Dawson started his rodeo career when he was six years old, including roping. His dad Luke tells the story about when they attended a roping event at Keith Cobb’s arena in Avon Park, back in 2007. Dawson was in the breakaway event, riding Pokey, who had the habit of stopping by bouncing on his front legs. This youngster caught all three of his calves, but got tossed over Pokey’s head each time, landing in the dirt.

Luke knew that any kid that could hit the ground three times and still get back on the horse wanting to do it again, had to have roping in his blood!

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HEARTLAND YOUTH WIN AT NATIONAL RODEO

By Kathy Gregg Three Heartland youngsters made us proud with their accomplishments at the Cinch National Junior High School Rodeo Association Finals, held in Des Moines, Iowa, from June 22-26. More than 970 contestants from 41 states, 5 Canadian provinces, and Australia competed in 12 events over the 5-day period at the Iowa State Fairgrounds.

And they are Dawson Cantu of Zolfo Springs in Hardee County, Coy Godwin of Myakka City in Manatee County, and Katie McKay of Okeechobee.

She is an honor student at Osceola Middle School, and starts eighth grade this month. In her rookie year in the Florida Junior High School Rodeo Association, she served as student secretary, and will continue those duties for the upcoming 2014-2015 season.

She went to the Finals in the events of barrel racing, pole bending, and ribbon roping, with partner Sam Morgan of Southwest Ranches. But it was her skill on the poles that

allowed her to compete in the short round, where she went Thirteen-year-old Katie is a fourth generation cowgirl, and former Okeechobee Rodeo Queen. She carries the American

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Dawson went to the short round in both chute doggin’ and calf roping. And he WON the short round in chute doggin’, with an awesome time of 2.39 seconds. This gave him a 3-run combined time of 11.21 seconds for third place in the average. He placed fourth in the short round of tie-down roping with a time of 12.07 seconds, resulting in a combined

a combined time of 72.707 seconds. Katie’s pole horse has been 22-year-old “Miss Hocus Pocus”, but she was privileged to ride “Captain Adios” at the Finals, who is owned by the Breaux family of Okeechobee, and trained by AQHA champion Chuck Givens.

Fourteen-year-old Coy will start ninth grade this month at Lakewood Ranch High School. He went to the Finals in two events – tie-down (or calf) roping, and team roping, where he was partnered with Parker Carbajal of New Smyrna Beach, with Coy in the heeler position. And it was his calf a time of 18.17 seconds, and beat that at 16.97 seconds in the second round. And that gave him the right to compete in the short round, where he placed eighth with a time of 15.58 seconds. This combined time of 50.72 seconds gave him a very respectable placement of tenth in the average.

time of 37.36 seconds for second place in the average. And he and Britta took 17th place in the average for their ribbon roping, with a combined time of 19.89 seconds.

with Dawson taking sixth place for the Boys with 1,125 points, and Katie landing tenth place for the Girls with 270 points. And in the “It’s a Small World” category, the winner of the Boys All-Around was Kal Fuller of Montana. Dawson and Kal were fellow competitors at the Combee Youth Rodeo of Lakeland back in 2007. They renewed their friendship in Iowa, and even entered a jackpot team roping event, where they won money.

The other Heartland members of the Florida Finals team were Kalley Johnson, Scott Martell, Rylan Lipe and Savannah Nelson of Arcadia, Gracie Albritton of Wauchula, and Amery Bass of Venus.

Dawson is also thirteen years old, and is homeschooled. He chute doggin’, tie-down (or calf) roping, ribbon roping with partner Britta Strain of Davie, and team roping, where he was partnered with Scott Martell of Arcadia, with Dawson in the header position.

August 2014

And if anyone is interested in watching these competitions, RFD-TV will be televising the Finals (both High School and Junior High) in the upcoming months, so keep an eye on their listings.

Congratulations to y’all!

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Abigail Galloway

was the recipient of two NWTF scholarships A $500 NWTF local chapter scholarship, funded by the NWTF Superfund program, was awarded to Abbey by the Jacksonville Chapter NWTF. Abbey is an active member of that chapter, donating her time to assist in the annual fundraising banquet as well as numerous JAKES activities. compete for the NWTF State scholarship.

The $1000 NWTF State scholarship, funded by the Beau Turner Foundation, was awarded to Abbey in June of this year. She competed against other NWTF local chapter scholarship winners from across the state. Being a State winners at the national level. The national scholarship award is $10,000. That winner will be announced later this year.

Abbey is the older of two girls and loves sports. She played is a big fan of the Jacksonville Jaguars. Abbey graduated from Mandarin with a 4.7 GPA, placing her 9th in her class of 609. While at Mandarin, Abbey was enrolled in the ACE program, an accelerated learning curriculum that earned her 16 college credits that she will take with her when she enters the University of Central Florida this fall. Abbey loves

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Growing Education TOGETHER: Trevor A. Murphy As a Highlands County native and graduate of the local school system, Trevor Murphy now wants to give back to the community that has given so much to him. Murphy is proud to be from Highlands County, with his roots running deep; both his parents’ families (Murphy and DeWitt) moved to the area in the 1960’s. He said, “After graduate studies, I chose to come back to Highlands County; I knew it was time for me to give back to my community.”

The desire to give back has led Murphy to run for the School Board of Highlands County District 5 seat.

He credits the Highlands County School System in preparing him for both his success in receiving a college education and founding his agribusiness.

Murphy is a graduate of the University of Florida, where he received both his Bachelor of Science in Agriculture majoring in Food and Resource Economics and a Master of Agribusiness. After graduating with his master’s degree, Murphy established Murphy Ag Solutions, Inc. in 2009. The company has now expanded to serve the Southeast from Florida to Texas.

Murphy’s campaign platform includes setting goals providing our students with the tools necessary to succeed in vocational training and/or college. “To get to the root of our district school system needs, I know to look no further than our school employees,” said Murphy. “With my large family, I currently

have many school employees in the district ranging from the elementary to the secondary level.” Those family members include his mother, sister, aunts, uncle and cousin along with several younger cousins enrolled in the school system giving Murphy a true vested interested in the success of Highlands County Schools.

Murphy has always had a passion for involvement in the community and the agricultural industry. He is on the United Way Advisory Board and has been a United Way Reading Pals volunteer for the past few years. He is very active with the Highlands County Farm Bureau where he is a board member, the President and founding member of the Young Farmers and Ranchers where he has worked closely with the Sebring High School agriculture classes and FFA program. Murphy also was in the Leadership Highlands Class of 2013 where he served as Class President and is now a board member. He is involved in several other organizations within the community as well where he has volunteered his time and efforts in his desire to give back.

For more information about Trevor Murphy and his campaign for Highlands County School Board District 5, visit www.facebook.com/MurphySBHC, email MurphySBHC@gmail.com or call 863-4431847.

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FLORIDA FFA HALL OF FAME The Florida FFA is pleased to announce the 2014 FFA Hall of Fame Inductees. The inductees are James Edward Jeffries, Archie and Emelie Matthews, Marion Caradine Riviere, Leon A. Sims and Olin Thomas Stoutamire. The recipients will be inducted into the Florida FFA Hall of Fame during the 8th annual awards celebration Monday, September 29 at the Florida FFA Leadership Training Center near Haines City.

JAMES “JIM” JEFFRIES of Plant City taught agriculture ed-

ucation in Florida middle and high schools for two decades before becoming supervisor of agribusiness and natural resources education for the Hillsborough County School District where he served for another two decades.

ARCHIE MATTHEWS served as a district director of the Florida FFA Alumni Association for two decades and wrote a book that promotes Florida’s agriculture industry and its impact on everyday life. Emelie Matthews is involved in FFA activities as Archie, taking on roles at the Florida FFA State Convention, including registration, information, and election procedures. Archie and Emelie currently reside in Alachua, Florida.

MARION C. “BUD” RIVIERE served as Florida FFA Association Executive Secretary before becoming principal at Gainesville Agribusiness Center where his program became a national model for instructing agriscience students. He later became dean of Workforce Development and Continuing Education at Chipola College. Riviere recently retired and now resides in Clanton, Alabama.

LEON A. SIMS of Tallahassee, was an agriculture teacher for

many years before joining the Florida Department of Education’s Vocational Division in 1966, where he served in many capacities until 1989. He was inducted into the Florida Vocational Association Hall of Fame in 1993.

OLIN THOMAS “TOM” STOUTAMIRE of Hosford, Florida,

spent 13 years as the agriculture teacher at Sebring High School. He worked for more than 20 years as an Area Agricultural Education Supervisor with the Florida Department of Education, supervising agriculture education programs and FFA activities.

“We are proud to honor these wonderful leaders for their commitment and dedication to the Florida FFA over the years,” said Florida Commissioner of Agriculture Adam H. Putnam. “Their efforts have helped the FFA in our state to better educate students, parents and entire communities about the importance of Florida’s agriculture industry.”

Bill Hamm, President of the Florida FFA Foundation Board of Directors states “these individuals are to be highly commended for their years of service and dedication to the enhancement of agricultural education and FFA.” If you have questions, need further information or would like to purchase tickets to this prestigious event, contact Gary Bartley at 863-439-7332 x 6321 or ggbartley@hotmail.com.

premier leadership, personal growth and career success through agricultural education.

August 2014

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Happenings IN THE HEARTLAND

OKEECHOBEE LANDFILL SERVES AS NEW HOME FOR REHABILITATED ANIMALS

A

Florida, continues to provide habitat for a variety of

“The rehabilitated animals were a sight to see as they

Waste Management currently preserves and restores 28,000 acres of wildlife habitat across North America and works closely with the Wildlife Habitat Council. The

rnold’s Wildlife Rehabilitation Center animal care specialists Freddie Holecek and Angela Waldron along with Waste Management Sr. District Manager Tony Bishop participated in the recent release of three barn owls, a bobcat, a box turtle, a blue heron and two bunnies.

is always a memorable experience to watch the wild animals adapt to their natural surroundings.”

elementary students and camps to teach them about environmental conservation.

William W. Howard CEO Award recognizing the company’s efforts in conservation, education and outreach efforts.

Submit your photos and events for Heartland Happenings to morgan@heartlanditf.com

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James Peterson, sales manager, now heads the Wish Farms sales department.

Hollenkamp can be reached at chuck@wishfarms.com and Peterson at jp@wishfarms.com.

For more information about Wish Farms, please visit www.wishfarms.com or www.facebook.com/ wishfarms.

WISH FARMS’ EVP OF FRESH SALES SEMI RETIRES; TAKES ON NEW ROLE

C

huck Hollenkamp, Executive VP of Fresh Sales for Wish Farms, a year round strawberry and blueberry grower-shipper, has semi-retired and will be taking on a seasonal role assisting the grower relations team.

Hollenkamp, who joined the Plant City, Fla.-based grower-shipper in 1985 as a warehouse manager, took on many different roles throughout his career with the company, which eventually led to managing the sales department. He will remain involved with the company on a seasonal basis with his new focus geared towards and Kirby cucumber deals.

Gary Wishnatzki, President of Wish Farms, credits Hollenkamp with being instrumental in helping the company grow and establish itself as one of the industry’s top berry marketers.

“Chuck has been with us for almost 30 years and has experience and established grower relationships will transition nicely into his new seasonal role. We are grateful he will remain a part of our team.”

“I’M PROUD TO BE AN AMERICAN.”

R

Photo by: Teresa Chandler

Submit your photos and events for Heartland Happenings to morgan@heartlanditf.com August 2014

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AG CALENDAR AUGUST 1ST & 2ND DeSoto Ranch Rodeo Florida Cattlemen Association Arcadia

AUGUST 16TH NBHA Barrel Race Turner Agri Civic Center Arcadia, www.turnercenter.com

AUGUST 30TH-SEPT. 1ST B.R.A.T. Club Labor Day Festival Flagler Park, Okeechobee 863.357.6246

AUGUST 19TH WORLD HUMANITARIAN DAY

AUGUST 31ST - SEPT. 1ST Florida’s Cowtown Labor Day Rodeo, Hwy 441N, Okeechobee www.okeechobeecattlemensassociation.com SEPTEMBER 1ST LABOR DAY SEPTEMBER 2ND Lee County Labor Day Family Festival & Redneck Games North Fort Myers- Drive-in

AUGUST 1ST 1st Annual Scallop Festival Crystal River - 352-795-3149

SEPTEMBER 2ND - 7TH 39TH Annual Tomato Conference AUGUST 20TH LEMONADE DAY

AUGUST 7TH - 10TH Palm Beach Dog Show Turner Agri Civic Center Arcadia, www.turnercenter.com

AUGUST 23RD Mixon Fruit Farms Antiques, Arts, Crafts & More Bradenton, www.mixon.com

AUGUST 9TH South Florida Fairgrounds Summer Gun and Knife Show West Palm Beach

AUGUST 28TH - 31ST Treasure Coast Dog Show Turner Agri Civic Center Arcadia - www.turnercenter.com

AUGUST 13TH & 14TH Citrus Expo 2014 “The World’s Premier Citrus Expo” Lee Civic Center, North Fort Myers www.citrusexpo.net

AUGUST 30TH Tarpon Springs Sponge Docks Labor Day Festival

SEPTEMBER 10TH - 12TH FCA / FCW Fall Quarterly Meeting, SEPTEMBER 17TH - 19TH FFVA 71st Annual Convention Naples - www.ffva.com SEPTEMBER 19TH Florida Cattlemen’s Association Heifer Sale, Arcadia Stockyard SEPTEMBER 25TH - 27TH Miss Rodeo Florida Pageant Okeechobee Applications due Aug. 15th www.MissRodeoFlorida.com

AUGUST 16TH NATIONAL TELL A JOKE DAY DID YOU HEAR THE ONE ABOUT… AUGUST 16TH 5-D Barrel Series Junior Cypress Rodeo Arena Clewiston www.Labellechamber.com

SEPTEMBER 7TH Downtown Venice Labor Day Weekend Festival

SEPTEMBER 25TH - 27TH FNGLA Southeast’s Premier Landscape & Horticulture Event Orlando - www.fngla.org AUGUST 30TH INTERNATIONAL BACON DAY

Submit your events for the ag calendar to morgan@heartlanditf.com

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