Project Review Parkeergarage Museumkwartier

MUSEUMKWARTIER CAR PARK

High-end parking in the historic heart of The Hague

ALWAYS NEAR

Smart technologies and efficient solutions contribute to making the customer’s visit as pleasant and comfortable as possible.

Customer-friendly technologies ►► Two separate entrances and exits (for a smooth flow from and to the public road). ►► Licence plate recognition (quick access for subscribers and reservations). ►► QR-code readers (at the entrances, exits and payment terminals). ►► TAP & GO (an easy way to pay at the exit without using a parking ticket). ►► Parking guidance system (the shortest route to the first free parking space). ►► 3 payment terminals divided over 2 spacious pedestrian entrances and exits. ►► Full/free signs per parking space (this immediately shows where there is a free space). ►► Online booking (the certainty of a parking space with advantageous rate).

column-free span one-way traffic lane width <–> 6 m spaces 2.50 m by 5.00 m

design

& FURNISHING ►► An optimal design, routing and lay-out. ►► Customer-friendly entry, exit and payment terminals. ►► Level floors with visible lines, arrows and reference marks. ►► A customer-friendly wayfinding system for cars and pedestrians. ►► An accessible, safe and recognisable information desk. ►► Transparent, wide and recognisable pedestrian entrance and exit. ►► Inviting and highly visible entrances and exits. ►► Clear, sustainable LED lighting. ►► Bright and mostly light paintwork.

SUSTAINABLE AND READY FOR THE FUTURE Parking guidance

Short routing initiatives

This reduces search traffic in the car park, lowering

Making the customer journey as short as possible.

CO2 emissions.

Charging 8 charging spaces, prepared for 10 extra spaces.

Cleaning Use of environmentally-friendly cleaning products.

Led lighting 1.100 meters with 260 energy-efficient LED lighting.

Eco Parking Encouraging environmentally-friendly driving through the implementation of an Eco Parking discount for 100% electric and energy label A vehicles.

►► Online booking ►► Navigation platforms (Waze & Tom Tom) ►► Google Maps

Making the city center

accessible

Welcome to the Museumkwartier!

The cultural heart of The Hague

CONTRIBUTION to QUALITY OF URBAN SPACE

High-quality, sustainable parking garage in a unique location Complex construction challenge next to historic buildings (building on a stamp).

High-quality pedestrian pavilions fitting in with the monumental area.

Removing dozens of parking spaces at ground level, more space for pedestrians and greenery.

Location of entrance situated in front of the historic area, creating less traffic.

Collaborating with local stakeholders and businesses before and during the construction.

Taking monumental trees into account.

MARKETING & COMMUNICATion ►► Website with POI map and online booking. ►► Social media campaigns to create ‘fans’ for this parking. ►► E-mail campaigns with offers and special events. ►► Distribution of brochures/flyers to stakeholders and local businesses. ►► Google Adwords, Google Maps, search engine optimisation. ►► Project website during construction. ►► Organising info meetings with local stakeholders during construction (2 years).

w ww. park e reni nmuseumkwartier.nl

SOCIAL MEDIA Content marketing strategy via different media channels which are used to promote the parking. For example various competitions, news, hotspots and events.

The area of the Lange Voorhout is considered by many to be the most beautiful part of The Hague, and perhaps one of the most beautiful neighbourhoods in Europe. The car park strengthens the high-end character of the area and combines the beautiful outdoor space with plenty of (museum) attractions.

THE Museumkwartier A historic area in a high-quality environment with a royal allure Online Booking Reserve a parking space quickly and easily, at attractive rates. Access via QR code or licence plate recognition. ►► Museum Parking ►► Theatre Parking ►► Dinner Parking ►► Hotel Parking ►► Daytime Parking ►► 24H Parking

PRODUCTS ......................................

In addition to the standard products (s

PROCESS ......................................

PRODUCTS ......................................

Our processes are organised in such a way to offer customers the best possible service, both

In addition to the standard products (short-term parking, subscriptions and value cards), as a trend

locally and remotely. There will be extra attention for education and training, operational auditing

setter in the Dutch market, we focus on offering special custom products online, tailored to the

and frequent customer satisfaction surveys.

immediate surrounding area.

PRICE ......................................

PERSONNEL ..........................

Service staff Control Room / CCTV

STRATEGY

Our rates are competitive in relation to garages in the area, with a clear rate structure. The online

Account managers

booking system offers attractive deals to visitors who want to make use of our car parks for a

Regional manager

period between 5 and 24 hours.

PROMOTION .......................................

Website parkeren Museumkwartier Link building with nearby POIâ&#x20AC;&#x2122;s Social media

PLACE ......................................

During the development phase, much attention has been paid to the realisation of the shortest possible route to, in and away from the parking garage, for both motorists and pedestrians, with the aim of keeping their journey as short as possible. In addition, the bays are spacious, without columns between the parking spaces, and the garages are finished to a high level.

MARKETING strategies

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CONTACT

ADDRESS

+31 88 542 13 00

Interparking Museumkwartier

info@interparking.nl

Korte Voorhout 2P

www.parkereninmuseumkwartier.nl

2511 EK The Hague