Bring Children to the Snow at FIS Meetings

Bring Children to the Snow Season 2018/2019 Recap

World Snow Day Aftermovie https://www.youtube.com/watch?v=PpYf-P4Tp9w

What do we do?

Together with local Organisers and stakeholders we stage events and actions to bring children to the snow. The target age group is kids 4-14 years of age

The structure

STAKEHOLDER • • • • • •

National Ski Association Ski Resort Tourism Organisation Ski/Snowboard Club Government oragnisation Non-government organisation

Fast Numbers

•

2 programmes, SnowKidz and World Snow Day • 3.2 tonnes of material distrbuted • 53 countries • 1’087 Organisers • 7’722 actions and events • 9.2 million participants since 2007 • 26 million annual average reach

The Growth

Bring Children to the Snow Events 1400 1200

1118

1117

Season 14/15

Season 15/16

1252

1278

Season 16/17

Season 17/18

1230

987

1000 800 600 480 400 228 200 4

4

5

9

10

Season 06/07

Season 07/08

Season 08/09

Season 09/10

Season 10/11

0 Season 11/12

Season 12/13

Season 13/14

Season 18/19

SnowKidz Events 900 800

810

774

762

Season 16/17

Season 17/18

700 600 500

473

492

Season 14/15

Season 15/16

377

400 300 200 100

45

4

4

5

9

10

3

Season 06/07

Season 07/08

Season 08/09

Season 09/10

Season 10/11

Season 11/12

0 Season 12/13

Season 13/14

Season 18/19

World Snow Day Events 700

645 610

625

600 516 478

500

469

435 400

300 225 200

100 0

0

0

0

0

2007

2008

2009

2010

2011

0 2012

2013

2014

2015

2016

2017

2018

2019

Communications

Organiser

International communication

Local communication

Bring Children to the Snow Comms Growth 120'000'000

100'000'000

80'000'000

60'000'000

40'000'000

20'000'000

0 Season 06/07

Season 07/08

Season 08/09

Season 09/10

Season 10/11

Season 11/12

Season 12/13

Season 13/14

Season 14/15

Season 15/16

Season 16/17

Season 17/18

Season 18/19

SnowKidz Comms Growth 9'000'000 8'000'000 7'000'000 6'000'000 5'000'000 4'000'000 3'000'000 2'000'000 1'000'000 0 Season 06/07

Season 07/08

Season 08/09

Season 09/10

Season 10/11

Season 11/12

Season 12/13

Season 13/14

Season 14/15

Season 15/16

Season 16/17

Season 17/18

Season 18/19

World Snow Day Comms Growth 120'000'000

100'000'000

80'000'000

60'000'000

40'000'000

20'000'000

0 Season 06/07

Season 07/08

Season 08/09

Season 09/10

Season 10/11

Season 11/12

Season 12/13

Season 13/14

Season 14/15

Season 15/16

Season 16/17

Season 17/18

Season 18/19

Strategy •

Consolidation: We focus on 4 channels Facebook, YouTube, Twitter and Instagram

•

Consistency: Daily posts on all channels with schedule

•

Simplicity: The content is inline with our goal and we let it do the talking

Partners

Partners • • • • • • • • • • •

MND Group - Official Partner Atomic Skis - Official Skis Burton Snowboards - Official Snowboards Eurosport - Media Partner Infront Sports and Media - Media Partner European Broadcasting Union - Media Partner Best of the Alps - Official Resort Partner SKADI App. - Official Resort Guide European Federation Sporting Goods Industry - Official Partner World Federation of the Sporting Goods Industry - Official Partner Right to Play - Official Charity

Preferred Suppliers • • • • •

Amwerk Internova - Event Dressing Liski s.r.l - Piste supplies Continest - Event execution equipment TechnoAlpin - Snow production MediaTec - Event screens

Awards

Category: Best World Snow Day Description: Recognises the best World Snow Day Event worldwide.

Winner: Planica World Snow Day (SLO), Planica OC Prize: 10’000CHF

Category: Best Small World Snow Day Description: Recognises the best events under 500 participants Winner: World Snow Day Vatra Dornei (ROM), Euroski Gold SRL Prize: 2’000CHF

Category: The Innovation Award Description: Recognises the most creative and innovative World Snow Day Actions Winner: World Snow Day Valiug (ROM), Scoala de Schi Buran Prize: Camera crew to film their next World Snow Day event

Category: Line Honors Description: Recognises the first event to register for World Snow Day 2019 Winner: Ski Klub Stara Planina (SRB) Prize: 1’000CHF

Looking Ahead

• World Snow Day 2020 Confirmed • Official Date 19th January 2020 • SnowKidz Awards 2020 Confirmed • Applications open 1st October 2019 • Application close 15th February 2020 • Project “Play” • Documentary in conjunction with Pat Burgner and Right to Play

Thank You