AUG 2022 - International Petfood magazine

August 2022

Nutrition from Nature Pet Food Plant Solution - Cat Food - Sharing Earth Animal's Wisdom on Sustainable nutrition - Sourcing Ingredients - Welfare in the Ornamental Fish Trade

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August 2022

Andrew Wilkinson andreww@perendale.co.uk Caitlin Gittins caitling@perendale.co.uk Levana Hall levanah@perendale.co.uk International Marketing Team Darren Parris Tel: +44 7854 436407 darrenp@perendale.co.uk Latin America Marketing Team Clarissa Garza de Yta Tel: +52 669 120 0140 clarissag@perendale.com

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REGULAR ITEMS 9 Industry News 30 Training

31 Troubleshooting

32 Production focus 36 Industry Events

39 The Market Place 35 Industry Profiles 40 The Interview

42

Industry Faces

Design Manager James Taylor jamest@perendale.co.uk Design PetFood Magazine Cristina María Roldán Otero Tel: +44 1242 267700 cristinaot@perendale.co.uk Circulation & Events Manager Tuti Tan Tel: +44 1242 267706 tutit@perendale.co.uk

COLUMNS

Development Manager Antoine Tanguy antoinet@perendale.co.uk International Petfood - Volume 4 ©Copyright 2022 Perendale Publishers Ltd. All rights reserved. No part of this publication may be reproduced in any form or by any means without prior permission of the copyright owner. More information can be found at www.perendale.com ISSN 2754-4680

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6 Roger Gilbert Joseph P Kearns

8 Professor Simon Davies

FEATURES 12 Nutrition from Nature 14 Pet Food Plant Solucion

18 Cat Food 20 Sharing Earth Animal's Wisdom on Sustainable nutrition 22 Sourcing Ingredients 26 Welfare in the Ornamental Fish Trade

THE PUBLISHER that delivers the nutritional content in rations Cat, cats and more cats. that are needed. In this edition we have cat There are over 500 million of them across the features on ‘Nutrition from Nature’ (see globe and they are the most kept pet of all. page 12), ’Cat Food - Safety, sanitation and And there are many fascinating facts about certification in formulation and production’ (see cats that intrigue even the most ambivalent page 18) and several other cat-related news person when it comes to pet ownership.

Roger Gilbert updates.

Historically, the ancient Egyptians began Publisher – International Petfood In addition, don’t overlook our Trouble domesticating the African wildcat as early as Shooting section nor our Production Focus 4000 years ago. In those days the Egyptians believed that cats were magical, divine and godlike. In fact, they spread. There’s good reading and opportunities throughout this edition. worshipped a feline goddess named Bastet, who was depicted And remember we highlight on this page the topics we have as half-feline, half-woman. covered in last month’s edition in case you missed it or need a So let’s not overlook the ongoing pleasure cats have and brief reminder of something overlooked. still provide to us humans. In return all they ask for is a While we are timely with each edition of IPF magazine our comfortable and kindly human companion that they know will content has a timeless quality and our App and its associated allow them freedom to express themselves in exchange for ‘Flickread’ option (only if the App is downloaded from our their loyalty.

Magstand store rather than through Apple Store or Google From the perspective of International Petfood magazine Play) - which allows you to browse our library of editions (IPF), we value cats for their straightforward nutritional either on your mobile or from your desktop. If you would like demands. We go about discussing formulations and processes to read IPF regularly then please sign up and support our that meet their growth cycle, their range of activities and their unique publication - which is also published in Spanish! health requirements.

Visit - https://store.magstand.com/petfood We talk nutritional elements and food production systems

Our last edition Did you miss our July 2022 edition? If so, don’t panic!

You can still read all of the great quality content that we published last month on our App – which you can download from Apple Store, Google Play or online at: https://magstand.com/petfood – with the latter platform granting you the opportunity to see all of our back editions on the screen of your desktop computer.

What you may have missed…

The interview – Andy Sharpe, President & CEO North American Region, Bühler

As head of the Bühler North American Sales and Service organisation, Mr Sharpe has developed a culture of trust, respect and honesty – transforming the organisation into one where entrepreneurship, accountability and innovation flourishes.

Prior to holding these positions, he was the Manager, Cereal and Snack Business at Baker Perkins for more than 17 years from 1978 1996.

International Petfood magazine recently met with Mr Sharpe to discuss the changing roles of experience and technology in our industry, ahead of Bühler’s Open Day for Petfood that the company is hosting in September, 2022.

To read more, go to: https://issuu.com/perendale/docs/ipf2207_w_5/40 MAGLINK: https://mymag.info/e/1516

Petfood branding solutions to set tongues wagging

by Susan Ellison

The post-pandemic market has seen the global pet and animal care sectors grow rapidly. Brands now have more opportunities than ever to connect with a booming, enthusiastic consumer base. This article looks at how effective product labelling can ensure safety, sustainability and functionality.

Providing packaging that not only looks and feels premium but also informs consumers and protects pets, should be top of the agenda for

converters and brands. This is why labelling that over-delivers in every area has never been more important.

To read more, go to: https://issuu.com/perendale/docs/ipf2207_w_5/12 MAGLINK: https://mymag.info/e/1515

Working safely at height

by Andrew Wilkinson

According to the latest Health and Safety Executive statistics, falls are the second leading cause of accidental or unintentional injury deaths worldwide. Working hours lost to injury is not only bad news for the injured party, it can also be very detrimental to a business.

With the current financial climate being as it is, even losing a small number of staff to avoidable injury could soon see your once proud and functional team replaced with an inexperienced and poorly motivated underperforming monolith.

Set out with the aim of avoiding this, the following guide describes how to avoid personal injury & financial loss when completing tasks that require leaving the ground.

To read more, go to: https://issuu.com/perendale/docs/ipf2207_w_5/14 MAGLINK: https://mymag.info/e/1514

6 | August 2022 - International Petfood

THE EDITOR modify the extrusion parameters to To start I will say that I never had a cat, adjust the starch properties during we only had dogs due to allergies to cats extrusion for pet foods. in the family.

Another article revealed how newly Ranging from the most pristine developed extruders at Wenger were indoor cats to the barnyard mousers and demonstrated where the elevated level everywhere in between, the cat is a most of meats (and fats if desired) was unusual animal that operates in many Joseph P Kearns Editor, International Petfood Magazine possible. Elevated meats mean more different fashions. moisture and lower carbohydrates As a result of this there are as many as other sources of ingredients which include many different types and styles of cat food available. vegetables and legumes offering possible binding Generally speaking, the two major categories are wet ingredients of health choices. and dry cat food.

These are a few examples of how the industry Wet cat food primarily being canned are also responds to issues discussed within the industry. There available in pouches and other forms of delivery.

Typically, wet cat foods are higher in moisture, lower are other possibilities out there where proteins are being combined into meat like products from wheat in carbohydrates and very palatable. gluten, soy isolates or concentrates, legumes and others However, some consider them smelly, expensive including actual meat products to finalize possible and to have a short shelf-life product once opened. I formulations. suspect the portion sizes are so small that once opened All types and styles of cat food are being made they are consumed but this also increases cost which is including the proactive and health condition cat foods considered the major disadvantage in wet cat foods. now available for hairballs, skin, overweight and stomach Dry cat foods are more affordable and have a long conditions to mention a few. shelf life, but they are high in carbohydrates and lower in moisture. A good clean source of water is essential for cats and the wet cat food has advantages for cats that The most efficient method of operating the dryer Production of cat foods of the dry expanded style need more water as in nursing, pregnant and young cats. historically were produced at a lower production rate by Considerations based on the cat and the owner’s about 20 to 25 percent due to the higher protein content affordability tends to result in the product used, with and the shapes associated with cats being nibbling some using both wet and dry for their feeding regime. feeders. They tend to like smaller bits with appendages such as star shapes where the chew off the points of the Wet vs dry cat food stars or similar shapes.

Cat food sales are second only to dogs worldwide and Also, cats prefer a product of this style with higher in the USA. It is reported that over US$12 billion in cat energy inputs or a slight mallard reaction in the food sales occurred in 2021. A steady growth over the kibble. Having mentioned the lower production years as lifestyle conditions have people considering rates in the extruders resulted in a possible change in cats as pets. drying characteristics. This has been an area where Wet cat foods are generally prepared canned or dryer running conditions are often not changed when pouched retorted as in any canning procedure for switching from dog food to cat food production, for elimination of bacteria under specific conditions based example. on what exactly is in the container with water being The total amount of water needed to be removed is the main ingredient on a percent basis. reduced therefore energy usages can be improved if Dry cat foods predominately extruded contain more the dryer is adjusted. Simply stated the volume of air cereal grains or carbohydrates resulting in the dry cat exhausted can be reduced increasing the amount of foods as we know them. However not all extruders are water per volume in the exhaust air, the most efficient the same and many different possibilities exist in the method of operating the dryer. industry.

This situation occurs when the maximum amount In general, expanded cat foods do have a minimum of water is in the exhaust air, but it is not raining or starch or carbohydrate level needed for the process releasing water in the ducting. It used to be as simply of expansion, about 20 percent (give or take) based as closing the exhaust vent gates proportionally along on the rest of the formula. Extruders with superior preconditioning can handle higher meat and fat levels the dryer exhaust ducting but this adjustment was a guess. and make very good quality shapes and kibbles.

Now the use of computers and added controls such Single screw extruders are limited at a lower level then twin-screw extruders in these cases but overall, as VFD driven exhaust fans, motorised exhaust gates matched up with wet bulb and dry bulb sensors allow I expect higher tonnages are produced on single for calculations and dryer condition modifications to screw extruders worldwide. take place quickly and efficiently.

How our industry responds to issues Actually, dryer conditions should be modified for each Referring back to articles in previous editions, Isabella product change for energy efficiencies.

Corsato Alvarenga discussed her studies on how to

International Petfood - August 2022 | 7

Professor Simon Davies Nutrition Editor, International Petfood

Protein Nutrition in cats - the taurine aspect The nutritional requirements of our feline friends are very special indeed and well respected. The cat has evolved to be a predator with unique hunting characteristics and nutritional requirements perfectly aligned with its needs as an obligate carnivore.

This has been the case for eons, but of course our domestic tabby has been subjected to thousands of years of influence by humans, having consequently evolved to be highly dependent on acquired food closely associated with the practices of humans.

It was the early Egyptians who kept cats with many records of domestication and practises. In the modern era of course, cats are widely kept and are indeed one of the most popular companion animals along with dogs. There are many cat owners globally and certainly within the United Kingdom.

With this fact in mind, we have a vast array of products that serve to supply the full nutrition of the cat and as I have mentioned previously, an ever-increasing range of treats and supplements that can deliver extra fortification and provide additional welfare and satisfaction to the animal.

We have many scientific peer reviewed papers covering the major nutrients needed by cats such as proteins, essential amino acids, fats, and essential lipids as well as the vitamins and minerals. I have spoken about the need for digestible energy to meet metabolic demands for maintenance and growth for the various stages of feline development.

Recently, I discussed the role of essential fatty acids in both the dog and cat. Since cats are carnivores, there is a high demand for dietary protein, and this must be of sound biological value in terms of a balanced amino acid profile. This necessitates that the protein can supply optimal levels of the 10 essential amino acids (EAAs) such as lysine, methionine, histidine, arginine, leucine, isoleucine, valine, tryptophan, phenylalanine and threonine.

Some of these amino acids can be linked to the synthesis of specific non-essential amino acids (NAAs) such as cysteine from methionine and tyrosine from phenylalanine with some capacity for sparing if protein sources are higher in their content.

Many proteins are complimentary in their essential amino acid provision and any deficiencies can be effectively offset by surpluses in one of other proteins within blends as I mentioned in our previous issue last month.

However, proteins such as those obtained from meat and fish sources are normally very balanced and fish in particular is an ‘ideal’ protein meeting the essential amino acid requirements for tissue and organ development in the cat.

Cats have a very important requirement for taurine (2-aminoethanesulfonic acid). Taurine is strictly not a typical amino acid as such and naturally derived from the non-essential amino acid cysteine. Mammalian taurine synthesis occurs in the pancreas via the cysteine sulphonic acid pathway.

Consequently, it is found exclusively in animal-based proteins. It is vital for normal vision, digestion, cardiac muscle function, to support normal pregnancy and foetal development. A healthy immune system also requires taurine to maintain functionality and ability to fight infection. Taurine also has antioxidant properties that can play a role in oxidative stress as well as neutralising foreign compounds and toxicity.

The cat is highly prone to toxic agents from the food and environment lacking efficient de-toxification enzymes in the liver and benefits from a good taurine systemic level. However, cats lack the enzymatic pathway (sulphinoalanine decarboxylase) from cysteine to synthesise taurine de novo and must therefore obtain taurine from their diet. A taurine deficiency in cats can lead to retinal degeneration (central retinal degeneration) and eventually total blindness. Other effects of a diet deficient in this essential component are dilated cardiomyopathy and reproductive loss in females.

Taurine is therefore deemed to be an essential nutrient in the diets of cats and will be declared if added to foods as a supplement to fortify the diet. This will be clearly labelled on food container packaging within the nutrient specifications label.

As animal-based ingredients are the very basis of cat diets it is still very important to supplement where necessary with taurine due to potential losses in processing that involves heat such as in cooking meat products used in canning or subjected to extrusion methods in dry diets.

The interest in vegetable ingredients in companion animal diet formulations poses further challenges thereby placing more stringent constraints in meeting taurine dietary requirements. The feline is unique in this regard compared to our canine friends, so our cat must be carefully considered for its nutrient needs and its fussiness must be awarded in many different ways.

8 | August 2022 - International Petfood

PETFOOD NEWS

Mars Pet care reviews its ‘SWAP’ recycling program

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ars Thailand is reviewing its novel recycling program, SWAP Recycling Program, two years on from its inception. The program enables pet owners to swap empty bags of dry or wet petfood of any brand for a discount on the purchase of their petfood brands including Pedigree, Whiskas and Sheba.

The company reports “an impressive level of engagement” with Thai consumers, having observed a rapid increase in return rates in recent months. To date, more than 150,000 bags of used plastic packaging have been used and converted into useful products. Waste plastic has been turned into cat-shaped paving blocks, for example, to pave outdoor areas of the company’s new petfood manufacturing plant in Chonburi, Thailand.

Marking World Environment Day – which is celebrated annually on June 5 – Mars joined forces with Second Life, which is an enterprise supporting companies to develop recycling solutions for packaging that would otherwise be discarded as waste.

From this came the SWAP Recycling app, which enables users to ship any flexible plastic waste for recycling in return for reward points and discounts on Mars’ products and other brands.

“This app will enable thousands more Thai citizens to return their used flexible plastic packaging for recycling: packaging that would otherwise have ended up as waste due to a lack of local recycling infrastructure,” explains Joel Cockcroft, Mars Global Petcare Packaging Sustainable Program

Lead.

“We’re pleased that our collaboration with Mars Petcare has reached its second phase,” says Tristan Lecomte, Director for Second Life.

“Mars Petcare has been working side by side with us to sponsor the development of a digital application for smartphones which encourages consumers to send their flexible and complex plastic waste to recycling centres and earn rewards. We share a vision for a future in which no packaging becomes waste.”

Mars Petcare is not the first petfood brand to be thinking carefully about the impact of plastic packaging and waste. More recently, Purina launched their “designed to be recycled” petfood pouches – depending on the company’s particular recycling infrastructure – and Mondi won an award for its recyclable packaging solutions.

Both companies use polypropylene mono-material in their packaging, which can be recycled while offering petfood the best protection.

The program is currently underway in Thailand with future plans to release it in other countries in Asia.

GFI completes work on split pea processing facility

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lobal Food Ingredients (GFI) has completed work on their state-of-the-art pea splitting facility located at its plantbased ingredient processing complex in Zealandia, Saskatchewan, Canada.

The facility has capabilities of processing over 60,000 tonnes of yellow and green peas into split peas and pea fibre annually. The location of the facility proves important, as, critically, it is ideally situated to use Zealandia’s rail, container and truck options to ship finished product to international markets.

The facility utilises advanced steam-based technology to produce quality and efficiency that reduces water usage alongside recycling heat, to result in a process with a reduced environmental impact. This is comparing it with older technologies.

By-products produced during the pea-splitting process will be used in the company’s petfood ingredients production process at its facility in Alberta, to create a zero-waste process to maximise value creation.

GFI offers a range of plant-based petfoods which include ground peas, ground lentils and ground beans, among others, using pulses that are grown in North America. Pulses are highly attractive petfood ingredients because of their antioxidant properties, wide availability and low cost to processors.

The company has explained that its plant-based petfoods have been created in awareness of consumers that are beginning to demand more sustainable ingredients in petfood.

“Our new pea splitting facility is a cornerstone to GFI’s plant-based ingredients strategy, using leading edge technology to provide top quality split peas to food markets, while also providing inputs for our petfood ingredients business,” explains David Hannah, CEO of GFI. “Connecting our business lines and maximising margins while eliminating waste.”

GFI has launched and is marketing its split peas under its North Lily wholesale brand, which offer premium and ultrapremium quality standards.

International Petfood - August 2022 | 9

PETFOOD NEWS

Primal PetFoods issues voluntary recall

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rimal Pet Foods has issued a voluntary recall of a lot of their Raw Frozen Primal Patties for Dogs Beef Formula, due to the potential contamination of Listeria monocytogenes.

The company reports that they have distributed 396 units of their product to Maryland, Georgia, Texas and British Columbia in April 2022. They also report that they haven’t received complaints or reports of illness to pets or humans from this, and no other products have been affected by the voluntary recall.

According to a press issue released by the company recently, results of testing the product for Listeria monocytogenes showed negative for the raw materials and finished product before it left their production facility in California. However, following on from routine sampling conducted by the FDA, one positive test result was revealed for the bacterial strain.

Primal Pet Foods assures its customers that all of their products are subjected to a ‘test and hold’ protocol which ensures they test negative for harmful bacteria before being released. A third party laboratory tests every lot of finished product to confirm it is negative for pathogenic bacteria including Salmonella, E.coli and Listeria. When confirmed negative, the product is shipped off.

Customers are urged to stop feeding Raw Frozen Primal Patties to their pets and dispose of it properly. It is also recommended that non-contaminated product should be kept frozen until they’re ready to be used, and pet owners should abide by safe handling instructions dictated on packaging.

Safe handling instructions include washing food surfaces and food bowls, keeping raw meats and poultry away from children and separate from foods, to prevent contamination.

Nominations sought for ‘Friend of PetFood Award’

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he American Feed Industry Association (AFIA) is now accepting nominations for its annual ‘Friend of Pet Food Award,’ it announced in a press release dated July 12, 2022. The award, which was launched in 2018, will be handed over at next year’s AFIA Pet Food Conference on January 24, 2023.

The award recognises individuals who have made ‘significant contributions’ to support the growth of the petfood industry.

“With every passing year we learn more and more on how we can deliver safe, innovative products to keep our pets fed sustainably into the future,” says Louise Calderwood, director of regulatory affairs at AFIA. “Developments in pet health and nutrition wouldn’t be possible without the dedication of talented individuals and their research.”

AFIA explained that the ideal nominee will be currently employed and actively working in the petfood industry or associated area, such as new product development, transportation, regulatory, academia, media or promotion.

The award winner will be invited to attend the 2023 AFIA Pet Food Conference which is being held in conjunction with the International Production & Processing Expo (IPPE) in Atlanta, Georgia, from January 24-26, 2023. They will be publicly recognised with a plaque.

During the exhibition held in January of this year, the award was given to Dr George Fahey from the University of Illinois and Dr Dennis Jewell, formerly of Hill’s Pet Nutrition, to recognise the ‘tremendous advances’ to pet health they have made over the years.

“The AFIA’s ‘Friend of Pet Food Award’ is a great opportunity to nominate someone who is going the extra mile for the betterment of pet nutrition and the industry,” Ms Calderwood concludes.

Assisi acquires Pet Munchies

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ssisi Pet Care have acquired Pet Munchies Holding Limited, owner of award winning Pet Munchies the premium natural dog and cat treats brand for an undisclosed sum.

The treats are made from human grade meat and fish and provide pets with natural textures, flavours and palatability. Recipes include chicken, duck, beef liver, venison, lamb, buffalo, ocean white fish and wild salmon.

All factories are registered with the Hazard Analysis and Critical Control Point (HACCP) food safety system and fish with CIQ registered suppliers to ensure traceability of the meat and fish used in products.

Assisi Pet Care was founded in 2020 by Peter Mangion in partnership with Harwood Capital management and has since delivered rapid growth with brands like Hollings and Hi-Life in its UK portfolio. Acquiring Pet Munchies “complements the natural positioning of Assisi’s brands,” the company says, speaking recently through a press release. It also allows for the company’s reach into new distribution channels.

“We are delighted that Suzanne has entrusted Assisi with Pet Munchies and look forward to welcoming Suzanne and her team to our growing company,” says Peter Mangion, CEO of Assisi.

“We believe that Pet Munchies has enormous potential to grow in both the UK and European markets and we look forward to helping deliver that growth in the very near future,” they add.

“Building Pet Munchies into a leading UK treat brand has been a great and rewarding journey and we have made lots of pet owning friends along the way. We are now excited about our new chapter with Assisi Pet Care,” says Suzanne Rothman, founder of Pet Munchies.

10 | August 2022 - International Petfood

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Nutrition from nature HOW TODAY'S PET PARENTS PERCEIVE SOY, CORN AND WHEAT FOR THEIR DOGS AND CATS

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by Gary Davenport, PhD, Companion Animal Technician Manager, ADM Pet Solutions

oday’s health-conscious consumers are seeking high-quality, nutritious products to feed themselves and their pets.

With plant-forward foods on the rise in human diets, many pet parents are open to plant-based ingredients in petfoods and treats as well, including soy, corn and wheat.

Recent ADM research finds that most consumers have favourable views of these legacy ingredients and their nutritional value in pet diets.

Outside Voice is a proprietary research tool developed by ADM to quickly gain insights on the attitudes, preferences and behaviours of today’s consumers.

A 2019 Outside Voice survey identified an emerging group of flexitarian consumers who are consciously reducing, but not eliminating, meat in their diet by replacing it with plant-based proteins. In the survey, flexitarians represented 49 percent of the 5000 adults (18 years and older) who indicated health is the primary driver for their food choices.

A closer look at these flexitarian consumers also reveals a subset of individuals who are specifically increasing soy in their own diet. These soy-seeking consumers are generally younger individuals living on the east and west coasts of the US. This is an important demographic as they generally drive new trends and cultural changes within the US. With the ongoing trend of pet humanisation, research indicates a clear association between the diet that a pet owner has chosen to follow and the diet they choose for their pet2.

In fact, nearly one-quarter of vegan pet owners reported feeding their pets a plant-based diet.

Pet parent surveys

The ADM Pet Solutions Team was curious if the explosion

of plant-based meat and dairy alternatives in the human food industry was influencing the perception of soy, corn and wheat with today’s pet parents.

Outside Voic was used to conduct three independent, online surveys of pet parents across the US with questions about soy, corn and wheat for their pets as well as their own diets.

The online platform provides a national sample of dog and cat owners representing various demographics, geographies and shopping habits (see Table 1).

The soy-focused survey was conducted first with an intentionally large sample size (4381) to assess how pet parents react to a variety of different questions. Separate corn and wheat surveys then followed using the same questions but with fewer participants (982 and 979, respectively).

There was good representation of each generation in all three surveys, but the millennial (25-34 years) and Gen X (35-49 years) pet parents accounted for the largest participation across all groups.

The results of the surveys reveal how petfood choices are influenced by personal beliefs about these ingredients and they suggest that soy, corn and wheat are viewed favorably by today’s pet parents.

Soy for pets

Pet parents were asked to think about the foods and treats they typically feed to their pets and then indicate if they are: 1) Avoiding or reducing soy in their pet’s daily diet 2) Seeking or adding soy in their pet’s daily diet 3) Neither, I am not actively thinking about soy The results show 20 percent of the pet parents are intentionally avoiding soy for their pets, while 15 percent are actively seeking it (see Table 2). The remaining 65 percent are open-minded about soy as they are not actively thinking about it for their pets.

In total, 80 percent of today’s pet parents are seeking or open to soy in the foods and treats they feed their pets. The responses are similar between dog and cat owners.

12 | August 2022 - International Petfood

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Regarding the pet parent’s personal preference for soy in their own diet, 19 percent indicate they are actively seeking soy for themselves, while 19 percent are specifically avoiding it in their own diet.

For those avoiding soy for their pets, age of the pet parent has little effect on their avoidance of soy. For those seeking soy, there is more diversity by age as higher percentages of the millennial and Gen X pet parents are seeking soy for their pets.

Men view soy more positively, as 21 percent indicate they are seeking it for their pets, while women are less likely to seek soy (11 percent). For those avoiding soy, men (22 percent) and women (20 percent) were similar.

Location

The geographical location of pet parents across the US also influences their perception and acceptance of soy (see Figure 1).

Pet parents living on the east and west coasts and those in the southwest have a more positive view of soy based on higher percentages of soy seekers in these regions (17 to 22 percent).

This is likely attributed to a greater focus on healthy lifestyles for individuals living in these locations. For pet parents living in the southeast and midwest, only 10 percent are actively seeking soy, but 70 percent are open to it for their pets. Geographical location makes no difference for those avoiding soy, ranging from 19 percent to 22 percent.

Perceptions of soy differ slightly based on the type of petfood a pet parent typically purchases. For parents who purchase economy, mid-tier and premium pet brands, those avoiding soy range from 11 to 15 percent (see Figure 2).

The percentage of pet parents within these three categories who are specifically seeking soy is also low at approximately five percent.

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However, at least 80 percent of these economy, mid-tier and premium shoppers indicate they are open to soy.

Super-premium shoppers

Super-premium shoppers are more opinionated about soy for their pets. Those avoiding soy is high at 22 percent, but 12 percent of the super-premium shoppers are actively seeking soy, which is double the percentage in the other three categories.

Further, two out of three pet parents who typically purchase super-premium products are open to soy. Super-premium pet food manufacturers who are needing alternative sources of highquality protein should be encouraged by the high acceptance of soy by their customers.

When pet parents are asked to identify what would motivate them to select a soy-containing petfood or treat, the top three factors are: 1) Soy recommendation from their veterinarian 2) Nutritional benefits provided by soy 3) Use of soy by a trusted pet food brand.

Other motivating factors include the flavour/taste of soy; a recommendation from a family member, friend or store associate; and soy being a plant-based ingredient.

The specific nutritional attributes of soy that are important to pet parents include its: 1) Vitamin and mineral content 2) High digestibility

3) Content of antioxidants and fiber Not surprising, 13 percent of the pet parents selected “None of the above,” implying there is nothing about soy that will motivate them to purchase a soy-containing petfood or treat. This corresponds to the 20 percent of the pet parents who specifically avoid soy.

Corn for pets

Responses were remarkably similar to those from the soy survey when US pet parents were asked if they are avoiding, seeking or open to corn in the foods and treats they feed to their pet (see Table 3).

Those avoiding corn are similar to those avoiding soy (19 and 20 percent, respectively).

However, only six percent of the pet parents indicate they are actively seeking corn for their pets, which is much lower than 15 percent seeking soy.

Nevertheless, three out of four pet parents indicate they are open to corn in their pet’s food and treats. This suggests corn is not a top-of-mind concern for US pet parents when selecting foods and treats for their pets. There are also no differences in the percentages of dog versus cat owners who are avoiding or seeking corn.

Regarding age demographics, the older generations are more opinionated about corn, with more indicating they avoid corn for their pets.

Men are more open-minded to corn, while women are more likely to avoid it. Pet parents living on the west coast are more likely to avoid corn (28 percent) compared with those in other geographical regions (16 to 19 percent).

A recommendation from their veterinarian is a key factor for a pet parents to select a corn-containing food or treat for their pet. Other factors include its nutritional benefits, such as vitamins, energy, fiber and digestibility; a trusted brand using it and its taste.

Pet parents who typically purchase premium or super-premium pet brands are more likely to avoid corn (27 percent) compared with shoppers of economy and mid-tier pet foods (11 and 12 percent, respectively).

Wheat for pets

Fewer pet parents are avoiding wheat (16 percent) compared with corn (19 percent) and soy (20 percent (see Table 4).

Much like corn, the percentage of parents who are actively seeking wheat is low at six percent versus the 15 percent of parents who are seeking soy for their pet.

Nevertheless, 75 percent of pet parents indicate they are open to wheat for their pets. There is no difference between dog and cat parents in their desire or avoidance of wheat for their pets.

Demographically, younger pet parents are more opinionated about wheat, based on the larger percentages of parents between the ages of 18 to 49 years who are seeking or avoiding wheat for their pets.

Similar to corn, the oldest generation (65+ years) is more likely to avoid wheat.

Men and women have similar preferences for wheat, which does not differ based on dog or cat ownership. Pet parents living in the west (12 percent) and northeast (eight percent) have a more positive view of wheat than those in other regions (three to six percent).

A recommendation from their veterinarian and the nutritional benefits of wheat are key factors in choosing a pet product with wheat.

Pet parents like to have wheat in their pet’s food because it is highly digestible, and it provides vitamins, fiber, protein and energy.

Pet parents who prefer super-premium and premium petfoods have a more negative opinion of wheat as 24 percent and 20 percent avoid wheat-containing foods, respectively.

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In contrast, only 10 percent of the economy shoppers and 12 percent of the mid-tier shoppers are specifically avoiding wheat-containing products.

Ingredient Appeal

With ADM’s diverse portfolio of corn, wheat and soy derived products, the Pet Solutions Team wanted to understand if some products are more appealing than others to today’s pet parents.

In each survey, a list of products was provided, with pet parents asked to score the appeal of each ingredient if it was on the label of a food or treat they purchase for their pet.

The most appealing corn-based ingredients are corn, ground corn and corn meal (see Table 5). For wheat-based products, the most appealing ingredients are wheat, ground wheat, wheat flour and wheat bran. Soy protein concentrate, soy flour and textured soy protein are the most appealing soy-based ingredients.

The least appealing corn-based ingredients are corn oil, corn germ meal, corn gluten meal and corn syrup; while corn protein concentrate, corn grits and corn bran are intermediate in overall appeal.

Wheat shorts and wheat middlings are the least appealing of the wheat-derived ingredients, with wheat germ meal, vital wheat gluten and wheat germ oil neutral in their appeal.

For the soy-based ingredients, soybean grits and soybean hulls are least appealing, while soybean meal and soy protein isolate are intermediate in their appeal to US pet parents.

Overall, it appears ingredients that are more familiar and/or prevalent in the personal diet of the pet parent score higher in their appeal for inclusion in petfoods and treats.

Continuously evolving

The petfood industry is continuously evolving and staying at the forefront of trends is paramount for success.

Indeed, plant-based petfood claims have risen by 40 percent since 20163. Increasing ingredient options for petfoods and treats can lead to a greater variety of products that meet the nutritional needs of pets while

satisfying the desires of their owners.

These consumer insights suggest soy, corn and wheat in petfoods and treats are not negatively perceived, and they provide new opportunities for flexitarian-like pet products.

ADM has a comprehensive portfolio of petfood and treat ingredients, including a variety of soy, corn and wheat-based products. These legacy ingredients provide the nutritional and functional properties manufacturers are seeking. They also ensure petfoods and treats are meeting the desires and expectations of today’s pet parents.

ADM as a nutrition solution provider, has a heritage in soy, corn and wheat for human and animal nutrition along with a global team of scientists, engineers and nutrition experts.

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Petfood plant solution

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Creating life’s simple happiness at industrial scale

by Ada Wei, Editor, Famsun My View

iving in a world that becomes ever more complicated and accepting that the pandemic will be part of today’s life for years, many people are helping themselves back to a happier situation again by connecting with simple things such as a pet cat and/or dog.

Life accompanying beloved pets brings many benefits to pet owners: from physical health to mental wellbeing. That is why the population of pet owners rose continuously amid COVID-19.

And that is also the reason why Famsun and petfood producers worked hard to deliver modern industrial petfood production systems around the world over the past years - serving the needs of millions of pets and pet owners and protecting what’s good in life through health, nutritious and tasty petfood.

Innovation - Driving changes for the better

Pet parents today care more about the nutrition, health and wellbeing available for their pets.

For example, nutritious and fresh-ingredient food such as high fresh meat products is a popular splurge item. Many owners are willing to pay extra for innovative choices that can solve allergies, picky eating habits and immune issues. Some are willing to pay extra for ‘green’ products that are sourced and produced responsibly and are aligned with their family sustainable actions.

At Famsun, the experts move fast to innovate and provide competitive, sustainable and tailored petfood processing solutions that help producers and investors seize new market chances and become differentiated in the marketplaces.

Our experts of Famsun R&D institutes in the USA, Denmark and China, who have dedicated themselves to the petfood industry over decades, are constantly working on innovations to increase each petfood plants’ capability and make them process smarter, more efficient and more sustainable.

Famsun has been researching high and ultra-high fresh-meat petfood production technology for years.

In 2019, the company succussed launched the dry petfood line with up to 70 percent fresh meat on the market. Since then, our experts have worked on improvement to meet the higher addition demand – and 2021 marks the breakthrough of our solution with several 90 percent-meat petfood processing lines starting operations in China, Southeast Asia, the Middle East and South America.

Famsun develops specialised equipment such as the FE series single-screw extruder, the R series twin-screw extruder, the CYPZ vacuum coater, etc. for petfood production. These

machines are flexible to meet different customised petfood formulas, and the base materials of all our product-contact surfaces or parts are of food grade.

The CYPZ vacuum coater, especially, allows producers to differentiate their products at the line end through applying different functional liquids onto the food pellets; be it oil/fat to improve energy, flavours to improve palatability or functional improvers to achieve health.

By introducing Famsun’s innovative and exclusive technologies, such as quick-start, waste-controlled preconditioner, intelligent dryer, clean energy machines and digital services of Manufacture Operation Management (MOM), Manufacture Executive System (MES) and traceability system, as well as advanced Lean Manufacturing and Pull Production concepts, Famsun’s modern, industrial petfood solutions provide producers the most possible ways accessing to efficient, responsible,and excellent operations.

At Famsun, food quality and safety are the two most essential elements in its solutions.

From raw material receiving and fresh meat liquid preparation to product packaging and delivery, every process, equipment and part of its machines and systems are specially designed to meet these two criteria. The company also provide tailored cleaning and disinfection guidelines for every plant to drive biosecurity practices in the petfood industry.

Turning complex into simple

As an integrated solution provider and a technology partner in the farm-food industrial chain, Famsun offers a package of technologies and services from consultation, design, civil construction, manufacture to logistics, installation and commissioning, training and service to its customers.

With end-to-end systematic consideration, design and execution, producers only have to learn how to operate and manage an advanced modern plant to its best performance and explore its capability to develop and produce competitive products.

In addition, Famsun’s digital and intelligent services and collaborative innovation help drive simplicity and excellence in the whole plant’s operation and management.

So far, Famsun has delivered more than one million tonnes of annual production capacity to over 150 petfood producers, including Gambol Pet Group, PureNatural in China, Maxipet in Portugal, AVIProducts in South Africa, BioAlimentar in Ecuador, etc.

These producers manufacture over 500 petfood brands to help millions of pets live longer, healthier and happier lives with their owners.

Together, we can nourish, spark and protect what’s good in pets and contribute to simple happiness in life at scale.

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Cat Food

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Safety, sanitation and certifIcation in formulation & production

by Caitlin Gittins, International Petfood magazine

n many ways, petfood safety is regarded as equally important as human food safety, which is demonstrated in the legislation that informs the manufacturing processes. Contaminated petfood can impact the health of both the pet and owner feeding it the food.

As emerging trends such as humanisation and premiumisation influence how we are feeding our pets – reflecting a desire to feed them high quality, nutrient-rich food fitting of our own – the need to produce petfood safely both in the ingredients sourced for the food and how it is processed becomes all the more pressing.

Currently, the production of petfood worldwide is highly regulated. Following on from the distribution of melaminecontaminated petfoods which caused kidney failure and the subsequent deaths of several dogs and cats in 2007, the US established the Pet Food Safety Act shortly after which provides all those involved in the petfood production process with strict standards: importers, manufacturers and distributors alike.

For manufacturers, petfoods which don’t conform to standards or contain harmful substances are prohibited, and petfoods which can cause damage to health need to be destroyed.

UK organisation Food Standards Agency, which is responsible for animal feed legislation covering the manufacturing of feed – including petfood – does allow petfood to be produced on domestic premises, provided they abide by the Hazard Analysis and Critical Control Points (HACCP).

Petfood safety management procedures in place should be based on HACCP principles, which many conform to, both in the petfood industry and other food production industries.

These refer to seven principles which address the identification, evaluation and control of food safety hazards should they arise and relate to hazard analysis, monitoring procedures, corrective action and record-keeping. These are not procedures exclusive to the UK and are recommended for organisations operating worldwide.

Ingredient sourcing concerns

Understanding the risks that face the production and formulation of cat food helps to shape the procedures in place to prevent these hazards from occurring. In the case of formulating cat food and feeding cats, cats are obligate carnivores and gain their nutrients from animal proteins.

As they require high protein diets, the animal proteins (and other proteins) that go into cat food must be responsibly sourced and not cause harm to the cat. The European Pet Food Industry Federation (FEDIAF) which represents the European petfood industry has guidelines which outline concerns related to the sourcing of ingredients.

Animal-based ingredients that go into cat food must not come from an animal that hasn’t passed vet inspections, is diseased, is road kill or is from waste products.

In the UK, the authority is the Animal Plant Health Agency (APHA) which approves the operation of feed businesses

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including cat food producers. Animal proteins can come from animal by-products (ABPs) in the slaughtering process not deemed acceptable for human consumption such as livers, heart and kidneys but must abide by strict regulations, to prevent harm happening to the cat.

According to the APHA’s guidelines for petfood producers within the UK, the ABPs that go into petfood cannot be taken from categories considered high risk (which are category one and two): carcasses of animals suspected to be infected with a disease, carcasses from zoo animals or pets, carcasses of animals killed for disease control purposes, and so on. This is also dependent on whether raw petfood or processed petfood is being made – for raw petfood, the criteria is smaller.

Recognising hazards

There are three main types of hazards recognised by the Food Standards Agency which can cause harm to the cat: chemical contaminants (which is contamination with chemicals not added directly), physical contaminants (contamination with foreign objects) and microbiological (contamination with hazardous micro-organisms).

This refers to hazards in any kind of food, including cat food. The formulation and production of cat food must take into account these risks and prepared to respond accordingly, should the food become contaminated.

Many commercial cat foods contain grain, due to their digestibility in the food. The storage of these ingredients is crucial, as risks such as mould growth and mycotoxin production are dependent on storage conditions including temperature, humidity and insect conditions.

Research suggests that only recently has it been accepted petfoods can be a source of pathogenic microorganisms and subsequently have an effect on owners.

Recent reviews into Salmonella outbreaks and recalls of dry petfoods have gone against previous beliefs that Salmonella can’t survive on dry petfoods and calls for further investigation into microbiological contamination in cat food.

Once the ingredients have been sourced for cat food, how they are processed and handled in the manufacturing process is equally important, as inappropriate handling and processing present opportunities for the food to become contaminated.

A responsible cat food manufacturer is aware of the entire production process, which begins with a reliable supplier and ends with thorough verification and testing of the finished product.

Product recalls

Since 2007, the Food and Drug Administration (FDA) reports that more than 150 brands of petfood have been voluntarily recalled by companies including moist pouches, canned and dry petfood, and dog treats. The 2007 incident involving 14 animal deaths involved industrial chemical melamine which was found in petfood samples.

Incidents involving microbiological contamination can cause serious harm to cats.

Just last year, a widespread recall of products which contained high levels of aflatoxin – which are mycotoxins produced by the mould Aspergillus flavus and can grow on petfood ingredients including corn, peanuts and other grains – meant that more than 130 pets in the US died. These incidents support chilling evidence of the

devastation that can occur when petfood is contaminated and fed to pets.

The Food Standards Agency maintains a recall list, for those who want to be aware of which products are being recalled and the reasons for such. In addition, the National Animal Supplement Council (NASC) operates a reporting system – the NASC Adverse Event Reporting System (NAERS) – where it tracks over 6000 products and 1400 ingredients in real time and can be accessed by its members.

We’ve also witnessed the rise of raw cat food owing to the belief that a raw diet ensures your cats receive more protein and is nutritionally rich. This is in contradiction with safety organisations such as the CDC, which argues that pathogenic organisms such as Salmonella and Listeria have been identified in raw petfoods including packaged petfoods sold in stores.

The American Veterinary Association (AVMA) cites several peer-reviewed studies that have identified raw or undercooked animal protein may be contaminated with a number of pathogenic organisms which includes Salmonella, Campylobacter, Escherichia coli, Listeria monocytogenes, to name a few.

How petfood can become contaminated

During the cat food production process, there are a number of ways in which the food can become contaminated. Many of the raw materials that go into cat food are already contaminated with pathogenic microorganisms – such as meat, meat meals and grains – so careful handling and processing is required.

For extruded cat foods, they tend to contain high amounts of cereals and cereal by-products as the extrusion process makes the starch in it easily digestible.

However, if the processing of the cat food doesn’t inactivate mycotoxins, the cat food produced is at risk of contamination.

Fortunately, following strict procedures concerning the formulation and production of cat food will help to mitigate the risk. Microbiological testing, for example, is required both on the finished product and all petfood processing equipment involved.

Manufacturers also must use equipment such as metal detectors and x-ray machines to check for the presence of foreign bodies. Routine screening of mycotoxin contaminants in cereal ingredients, particularly corn and corn by-products, is necessary.

If cat food contains ABPs that come from animal carcasses, ideally test samples of the products to ensure they are safe to use. Samples sent an accredited laboratory will test them for Salmonella, Enterobacteriaceae, Clostridium perfingens and E.coli. Samples need to be taken as soon as ABP material has been processed.

When taking samples, the equipment being used needs to be sterilised and cleaned beforehand. Samples of raw cat food will fail, for example, if they contain more than 5000 Enterobacteriaceae colonies per gram and three or more samples contain more than 500 Enterobacteriaceae per gram.

Provided cat food – and petfoods more broadly – are formulated correctly following guidelines laid out by food safety guidelines and processed and handled correctly, we can work to mitigate the risks facing the petfood industry and prevent disaster.

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Sharing Earth Animal’s Wisdom on sustainable nutrition

by Tasha Valentin-Jucius, Educational Experience Specialist, Earth Animal, Southport, CT, USA

ince 1979, Earth Animal has been dedicated to caring for animals, people and the earth.

They are committed to exploring a more holistic, humane and sustainable way to change things for the better, one earth animal at a time. They call this Another Way®.

Earth Animal is the trusted choice in award-winning, health improving, veterinary formulated products.

Dr Bob Goldstein’s Wisdom® dog food was launched in 2020 to offer the highest quality dog food made with the most sustainable ingredients. The food is gently air-dried in three separate components -- meat, fruit and veggies, and Vitality Cubes.

Each small batch is crafted at Riverstone, their very own SQF Edition 9-certified facility in the farmlands of Maryland. The unique air-drying process allows Wisdom to lead the premium petfood category in high nutrient density, high digestibility and high palatability.

Earth Animal believes high-quality ingredients signify integrity and that the proof is in the transparency.

“Wisdom is the food we dreamed about making for years,” say the Goldsteins.

“We know firsthand the power of proper nutrition and its positive impact on an animal’s life. Wisdom represents over 35 years of our life’s work, both personally with generations of our family animals and professionally with thousands of patients.”

Their multi-layered process at Riverstone includes an approved supplier program where a validated food safety program and detailed information about the ingredients must be supplied.

This includes pesticide statements, FSMA (Food Safety Modernization Act), regulating body compliance (foreign supplier), ingredient specification, and an overview of food safety processes demonstrating control points that mitigate food safety risks.

This process helps Earth Animal find ingredients that are safe and nutritious and support our goals of sustainability.

Dr Bob’s Wisdom Chicken and Turkey recipes include Global Animal Partnership (GAP)-rated proteins which align with Earth Animal’s animal welfare framework. Through third party auditing, the Global Animal Partnership ensures that all animals are raised humanely, ethically and without the use of antibiotics, added hormones or animal by-products. Earth Animal believes that organisations like GAP with their commitment to animal welfare will help to build a sustainable future for animals in the supply chain, the environment in which they are raised, and the pet industry.

Replacing fish oil

Earth Animal recently launched Wisdom Chesapeake Bay Catfish recipe with sustainably sourced invasive Blue Catfish from the Chesapeake Bay. The Chesapeake Bay spans over 4400 square miles within Delaware, Maryland, New York, Pennsylvania, Virginia, West Virginia and the District of Columbia.

Sourcing these fish provides a nutrient dense and palatable protein while reducing the widespread environmental and commercial impacts of the invasive species. This recipe also replaces fish oil with marine microalgae, a plant-based source of the omega-3 fatty acids EPA & DHA. According to data, 20 percent of the global fish catch was used for fish oil supplements in 2016.

However, the global fish population is only half of what it was in 1986 which means a growing demand and a shrinking supply.

Just one kg of marine microalgae replaces 60kg of fish oil which means 6000 anchovies will no longer need to be caught. Earth Animal is working to replace the fish oil in their other recipes in the future.

Partnering with farmers

Earth Animal’s focus on high quality and sustainable ingredients doesn’t end at the proteins. They partner with farmers to enhance the future for animals, people and the Earth.

All Wisdom recipes utilise the ‘perfectly imperfects’ for their

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fruit and vegetable and Vitality Cube component. Despite having the same taste and nutritional value, 20 percdent of fruits and veggies can be left in the field due to their appearance not being acceptable for the retail market.

By sourcing these ‘uglies,’ Earth Animal is helping to fill the gap in the farmers’ lost revenue while ensuring their income to continue sustainable practices and reduce unnecessary waste.

Transport and land

Earth Animal also makes conscious decisions to source ingredients that are local to Riverstone whenever possible.

This reduces the need for transportation from our suppliers who have a shared dedication to reducing their carbon footprint, water, and/or land use. An excellent example is their local, farmer owned inulin supplier. Each field on the farm is strategically selected to minimise the distance raw crops need to travel in the farming process.

Water is supplied by the Snake River utilising Pivot and Drip irrigation practices.

Reclamation ponds are positioned to collect water flowing down the field during irrigation which is recycled back into the fields to minimise water use.

Regenerative agricultural practices ensure stable soil nutrients to reduce land use. This includes recycling plant stems into the soil for organic nutrient replacement, eliminating aerial fertilisers in neighboring agricultural fields, and a substantial size perimeter surrounding the farming acres to isolate and protect the organic crop.

Feed less food

Due to its high nutrient density and digestibility, Dr Bob’s Wisdom Dog food doesn’t require feeding as much volume as other dog foods. Wisdom is 97 percent digestible, and 89 percent when adjusted for nutrient loss in urine.

When we feed less food, that means we’re using fewer ingredients, less water and less packaging – equating to a more sustainable way to feed our pets. When food is more digestible, that also means less poop, which the EPA considers an environmental toxin.

Earth Animal believes the future of our pet’s food relies on sustainable decisions made today.

This means factoring in the long-term impact of each decision and working together with industry leaders. As a Public Benefit Corporation and icon member of the Pet Sustainability Coalition, Earth Animal donates one percent of its annual net sales to likeminded organisations, industry stewardship and mission-driven efforts that preserve and enhance the quality of life for animals, people and the Earth.

This allows it to make an impact beyond its own products and influence a brighter future for all – a task that can only be achieved by the pet industry as a whole.

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Sourcing ingredients Certification organisations respond to sustainability issues

by Caitlin Gittins, International Petfood

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ustainability is at the forefront of everybody’s mind. And the petfood producer is no exception.

Working in tandem with the aquaculture sector to facilitate sustainable growth and reduce environmental impacts, the petfood industry is becoming increasingly conscious of what steps it can take to make petfood production more sustainable.

Popular petfood brands – such as Mars Petcare’s long list of brands including Sheba, Whiskas, Pedigree and Dreamies – use fish in their recipes, thanks to its numerous, tasty and nutritious benefits when fed to pets.

While harvesting current levels of fish for fishmeal and fish oil remains sustainable, it is not likely to produce the fish stocks needed for a growing industry and therefore its future use needs to be reconsidered.

Petfood brands today are asking what should be done to make the sourcing of their ingredients not only more sustainable, but also more transparent for the environmentally conscious consumer.

Utilising food by-products

The petfood industry presents a great opportunity to utilise ingredients more sustainably, as what is considered not fit for human consumption can often go forward for inclusion in petfood.

Often by-products from the human food industry are used in petfood as a significant proportion of an animal carcass isn’t consumed by us. In fact, the North American Renderers Association (NARA) reports that approximately 50 percent of an animal carcass is considered unsuitable for consumption by American consumers.

Ms Anna Wilkinson from NARA wrote recently about the importance of rendering in reclaiming an otherwise unutilised material which offers a valuable nutritional source and which goes into petfood.

In addition, to these sources, the continually growing insect sector is also supported by the petfood industry as it offers a great source of protein which requires less space and energy to produce.

Pet ownership has drastically increased as a consequence of the pandemic over the past two years with the UK reporting a 62 percent increase in households adopting a pet as a result of spending more time at home which has only increased demand for petfood.

Ongoing trends such as humanisation and premiumisation of petfood reflect the desires by pet owners to seek the best of their pet which includes wanting high-quality, nutritious petfood.

How can this demand be met without negatively impacting the environment? This is a question that is being raised across all food production sectors, but to contextualise it in the petfood industry, for one, means ensuring the sustainable sourcing of ingredients.

Minimising the impact on the environment

Sustainable sourcing may mean several things, but it should at least mean ensuring that the ingredients we include in our petfood have as minimal an impact on the environment as possible.

Petfood brands are being asked also what they are doing to reduce the environmental impact of their production. This includes looking at ingredients sourcing.

For example, fishmeal and fish oil currently being incorporated into recipes represents a valuable source of high-quality protein and energy that cannot be sustainably increased. Simply proving an ingredient is nutritious is no longer sufficient to satisfy today’s consumers: our businesses must prove that we are actively taking steps to reduce our carbon footprint by establishing our Scope 1 and Scope 2 carbon emissions before moving on to Scope 3 and identifying where emissions are greatest and what we can do about reducing them.

This is already being taken up by many companies in the feed and food processing sectors today.

In a move that came as a welcome surprise to industry, Mars

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Pet Nutrition Europe announced that 100 percent of fish used in its petfoods are now sustainably sourced, according to their sustainable fish sourcing guidelines.

Current guidelines as outlined by Mars specify that its fish suppliers are expected to follow their Supplier Code of Conduct which covers “social, environmental and ethical” expectations. Developed with the support of the World Wildlife Fund, sourcing needs to be certified by credible third-party organisations and cannot use fish taken from the International Union for Conservation of Nature’s (IUCN) red list of threatened species.

IQI Petfood is another example of a company aligning itself with environmentally conscious values, as it announced recently that some of the marine ingredients they use in their recipes – including trout, shrimp and salmon by products – are now Aquaculture Stewardship Council (ASC) certified.

Organisations such as the Marine Stewardship Council (MSC), ASC

and Global Animal Partnership (GAP) exist to provide certification to businesses to demonstrate their commitment towards reducing environmental impact.

A petfood brand can tell consumers they are actively taking steps to reduce the impact of their production, but to be able to use such a certificate to signal this is much more tangible.

For example, the MSC granting fisheries its MSC standard goes beyond the farm and all the way to consumers, as seafood is sold bearing the MSC label; a recognisable blue label that signals to consumers the fish has been responsibly fished.

In the case of ASC, the process is similar. Farms are only re-certified if they keep to its standards, which is recognised in the form of a label or by the petfood brands that source fish from these suppliers. The organisation prides itself on its 11 standards comprehensively covering 17 species groups.

ASC standards focus on environmental and social impacts.

On its website, the ASC explains

that “farms must show that they actively minimise their impact on the surrounding natural environment,” and socially, “farms must be a good and conscientious neighbour.”

In commemoration of World Oceans Day on June 7, the Global Animal Partnership announced a new Farmed Atlantic Salmon standard, which it explained would ensure high standards of welfare would be maintained across the millions of salmon produced per annum, as the organisation represents 70 percent of all salmon produced.

Some standards released centre on enrichment during the whole life cycle, stocking density requirements, cleaner fish care and management and slaughter requirements.

Director of the Aquatic Animal Alliance, Ms Catalina Lopez-Salazar, called the new standards a “gamechanger” with regards to animal welfare in the aquaculture industry.

Petfood producers are given the opportunity to become Global Animal Partnership-certified with The Honest Kitchen among them.

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Growing awareness

Awareness is occurring in the aquaculture industry and in the petfood industry, which are both supported by the fish they resource.

We often think of the sustainable sourcing of fish as a way of ensuring populations aren’t depleted irreparably – but this can refer to making sure fish don’t become overpopulated, too.

In June of this year, the Illinois Department of Natural Resources announced a name change of Silver carp, to Silver Copi. The Department explained it hoped that by changing the name, it would increase public consumption of the fish, which is in

danger of taking over waterways in the midwest of the US. “Copi is a great name. Short, crisp and easy to say. What diner won’t be intrigued when they read Copi tacos or Copi burgers on a menu?” enquired Illinois Department of Natural Resources Director Ms Colleen Callahan, in its announcement.

The Department cited that approximately 20 million to 50 million pounds of Copi could be harvested from the Illinois River, with even more coming from the waterways. All of this coiuld be utilised for consumption.

Among those in support the name

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change initiative includes petfood producer Chippin.

It is a company that prides itself on using environmentally friendly ingredients – which includes Copi – in its dog foods. Chippin explained its reasons for using Copi as a means of addressing overpopulation in the waterways, which can be attributed to a lack of a natural predator and high reproduction rates.

By taking steps to source petfood ingredients more sustainably, petfood producers are responding and doing their bit to protect the environment while providing nutritious food for pets. Others will follow.

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by Dr Megan Jones, Researcher, University of the West of Scotland, Scotland

eeping ornamental fishes as pets is incredibly popular, with the ornamental fish trade estimated to be worth annually between US$15 and US$20 billion globally.

The enthusiasm for keeping pet fishes is increasing, with an increase of 14 percent in the trade since the early 1970s.

Rough estimates suggest that just over 16 million ornamental fish are transported daily within the trade with the supply chain comprising four phases: curation, transportation, time at exporters/wholesalers and/or retailers as well as the final destination of either domestic or public aquaria.

Each one of these phases can potentially expose fishes to stressors that can compromise their welfare if not managed appropriately.

It is well established scientifically that food fish aquaculture can expose fishes to conditions that can compromise their welfare and these conditions are often comparable to those experienced by ornamental fishes. Due to the extended length of the acquisition process within the ornamental trade, there is the potential for welfare to become increasingly compromised at each phase.

Welfare legislation

European welfare legislation exists for fishes held for aquaculture and research, however, there is little legislation concerning the welfare of ornamental fishes, and many countries that export or import ornamental fishes have no legislation.

Retailers can join voluntary organisations that promote fish welfare such as Ornamental Fish International or the Ornamental Aquatic Trade Association, however, the ornamental fish trade lacks an overall regulatory body to ensure adherence to conditions that promote ornamental fish welfare.

My PhD focuses was on the welfare of fishes within the

ornamental trade and recently I published a review of ornamental fish welfare, along with supervisors Professor Sloman and Dr Alexander from the University of the West of Scotland, Dr Snellgrove from the Waltham Petcare Science Institute and other stakeholders in the trade.

In the review, we considered existing scientific methods of non-invasively measuring welfare and aimed to identify ways to improve welfare at each stage of the ornamental fish supply chain.

In food fish aquaculture, there is increasing momentum for developing operational welfare indicators (OWIs) to measure welfare.

OWIs are physiological, morphological and behavioural indicators that provide an insight into the welfare of an individual or group of fish and are designed to be easy and practical to use in a particular setting. Not all OWIs used for food fish aquaculture are suitable for use with ornamental fishes. Food fishes tend to be larger, which can make it much easier to identify welfare issues such as injury or disease.

In our review, we identified behaviour as a key OWI category that could be transferred for use in the ornamental fish trade, as it can provide a non-invasive insight into a fish’s biological and mental state. Behavioural measurements are much easier to obtain for stakeholders in the ornamental fish supply chain (for example, wholesalers and retailers), but could also be applied in the end destination of home aquaria.

In addition to behaviour, we proposed other non-invasive OWIs that might be applicable for ornamental fishes.

Improving the lives of our pet fish

Some of the fundamental ways in which we are able to improve the lives of our pet fishes include making sure that the water that they are housed in is of ‘good quality’, through regularly testing the water and keeping levels of waste products low (for example, low ammonia and nitrate/nitrite).

Fishes need to be kept at a suitable pH and temperature appropriate for the species and a high level of dissolved

26 | August 2022 - International Petfood

Responsible use of bioresources for a sustainable aquafeed industry: Innovation and enterprise leading the circular economy for efficient and healthy aquatic animal production

6th September 2022 Amber 3 Room at IMPACT, Bangkok OPENING

10:00-10:10 Opening Remarks & Keynote Roger Gilbert, International Aquafeed, United Kingdom Professor Simon Davies, University of Galway, Ireland

KEYNOTE

10:10-10:30 Novel ingredients from fermented cereal grains for aquatic feeds Professor Simon Davies, University of Galway, Ireland

SESSION 1

10:30-10:50 Recent Advancements in Disease Prevention Dr Loc Tran - Chair, Vietnam 10:30-10:50 Disease control and functional feeds as a measure of diseases management Dr Loc Tran, Vietnam

COFFEE 10:50-11:10 11:10-11:30 Recent advancements in disease prevention Dr Loc Tran 11:30-12:00 Questions & Answer

LUNCH 12:00-13:30

SESSION 2

13:30-14:30 Alternative Proteins for Fish/Shrimp Within the Circular Economy Dr Romi Novriadi M.Sc. - Chair, Indonesia 13:30-13:50 Dr Romi Novriadi M.Sc. 13:50-14:10 Bio-Circular-Green economic model for sustainable aquaculture and aquafeed manufacturing, A case study in Thailand Noratat Prachom, Thailand 14:10-14:30 TBC

COFFEE 14:30-14:50 SESSION 3

14:50-16:10 Recent Advancements in Aquaculture and the Environment Ram C Bhujel - Chair, Thailand 14:50-15:10 Soy – Helping to increase aquaculture production in a responsible manner Lukas Manomaitis, USSEC Aquaculture Program Technical Contractor/USSEC Southeast Asia Technical Director Aquaculture 15:10-15:30 TBC Dr Viktor Eckel 15:30-15.50 Reducing pathogen pressure in the gut in aquaculture Otavio Castro, Phileo 15:50-16:10 Antimicrobial Resistance (AMR) in aquatic awareness Dr Saharuetai Jeamsripong, Thailand

CLOSING

16:10-16:20 Q&A and Closing remarks Roger Gilbert, International Aquafeed United Kingdom

REGISTER @

https://aqfeed.info/e/1512

ORGANISED BY FISH FARMING TECHNOLOGY

THANK YOU TO OUR SPONSORS

F

oxygen is needed in the water. When fishes are being transported, it is the responsibility of the stakeholders involved in each stage of the transport chain (for example, exporters, wholesalers, retailers/hobbyists) to ensure that transport bags and boxes are sturdy and insulated to avoid excessive mechanical disturbance, noise and vibration and that fishes are held in transport water for the shortest time possible.

Ornamental fishes require appropriate feed with the right level of nutrients and minerals to aid in normal functioning of their immune systems (which can help disease recovery and injury healing) and keep fish healthy. A healthy diet can also ensure vibrancy of colouration that ornamental fishes are so well known for.

Positive welfare approaches

There is an increasing move away from simply removing factors that compromise the welfare of our ornamental fishes, to actively promoting positive welfare to ensure that our pet fishes are living the best lives possible.

In the scientific community, whether fish are sentient beings that can experience pain and distress has been an area of controversy.

However, there is an ever-growing body of scientific evidence demonstrating that fish can indeed feel pain and experience distress, but also that they are self-aware, to some extent experience emotions and can even ‘play’. Regardless of whether you agree or not, if someone invests time and money into keeping pet fishes, they take on the responsibility

of ensuring that the fishes live a life without suffering, where they actively promote their health and wellbeing, much like if we had a pet cat or dog.

Enrichment

Providing enrichment in a variety of forms may play an important role in facilitating positive welfare. Enrichment for ornamental fishes can be physical, such as the addition of plants and shelters to tanks, but enrichment can also be social, for instance, holding an appropriate number of the same fish species to facilitate shoaling in shoaling species or even having a mix of different (compatible) species housed together.

In our review we note the potential for enrichment to be included as an OWI for ornamental fishes, however, it is essential that the needs of different fish species are understood, as some enrichment types (both physical and social) are unsuitable for certain species.

Provision of enrichment for ornamental fishes can facilitate exhibition of natural behavioural repertoires, which is not only good for the fishes, but also enjoyable for their owners!

Finally, in our review we recognise that due to the broad array of ornamental fish species being traded, a one-size-fitsall approach to improving welfare is not going to be suitable.

Creating a suite of non-specialist OWIs, with a particular focus on non-invasive measures may allow adoption across all aspects of the ornamental fish supply chain, including our home aquaria, meaning that welfare could be monitored and improved in every phase.

Online Milling School Would you like to know more about the domestic animal sector, the production of food and treatments?

Visit our website: www.onlinemillingschool.com 28 | August 2022 - International Petfood

F

International Petfood - August 2022 | 29

TRAINING

Industry Training

K

PETFOOD WORKSHOP UPCOMING ansas State University will be holding a one-day Pet Food Workshop on August 15, 2022.

This workshop can be attended as a stand-alone participation or together with the Extrusion Processing: Technology and Commercialisation Course which will run August 16-19, 2022.

The Pet Food workshop will consist of speakers who are industry and academic experts from areas of pet nutrition and processing and will provide latest information on petfood ingredient trends, nutritional requirements for dogs and cats, specialty treats, sensory evaluation/palatability tests and safety and HACCP issues.

Registration details and a detailed program for the workshop is available on the International Grains Program (IGP) website: www.grains.ksu.edu/igp under Upcoming Courses.

SPEAKERS INCLUDE

AGENDA

• Dr Sajid Alavi, Professor, Grain Science & Industry, K-State • Dr Greg Aldrich, Research Associate Professor, Grain Science & Industry, K-State • Dr Aulus Carciofi, Professor, College of Veterinary & Agrarian Sciences, Sao Paulo State University (UNESP), Brazil • Tim Hartter, Project Manager, Corporate Project Services, Wenger Manufacturing • Dr Martin Talavera, Assistant Professor, Sensory Analysis Center, K-State • Galen Rokey, Director of Process Technology, Companion Animal Division, Wenger Manufacturing

7:30- 8:00

Continental Breakfast/Registration

8:00 -8:10

Introduction (Alavi)

8:10-9:00

Pet Nutrition - Latest Trends (Aldrich)

9:00-9:50

Nutritional Requirements and Macro-Ingredients I (Carciofi) Break 9:50-10:05

10:05-10:55

Nutritional Requirements and Macro-Ingredients II (Carciofi)

10:55-11:45

Additives and Micro-ingredients (Aldrich) Lunch 11:45-12:45

12:45-1:35

Pet Food Palatability and Consumer Research (Talavera)

1:35-2:25

Pet Food Safety, Plant Design and HACCP (Hartter)

2:25-3:15

Specialty Treats (Rokey) Break 3:15-3:30

3:30-5:00

Formulation Exercise - Lab Session (Aldrich and Carciofi)

Registration • Early-bird Registration Fee (if payment and registration is completed before June 13) - US$275 • Regular Registration Fee - US$325 30 | August 2022 - International Petfood

TROUBLESHOOTING

D

ry expanded cat food production is similar to dog food production, but there are some differences.

Cat foods generally have a more complex shape, higher protein content, heavier density and is extruded with more specific energy.

Cat food dies with more intricate shapes require dies with exact spacing for even die flow or even size kibbles. The die hole design is modified with a shorter land length for more defined pieces.

The more accurate piece sizes are more easily produced by twin screw extrusion, however, single screw extruders do a very good job as well. The difference is the thickness of the ends of the appendages which normally would for example be seen in multiple pointed star type shapes.

Twin screw, being a more positive pumping device, yield a more even kibble thickness throughout the piece. This is something noticed but we never hear any complaints.

Additional topics are lower capacity which normally increases specific energy input in a given extruder with added die restriction. This increases the mallard or slight burnt smell of the kibble which has been shown to attract or increase palatability.

Over time numerous palatability enhancers have been created which no doubt overcome this mallard reaction requirement.

Sharp knives and the orientation of the die holes with regards to the shape gives a good clean looking product.

Moisture and stream inputs, as well as extruder components including restriction valves at the end of the extruder assist, modify the cooking conditions, that are required when making good products over a wide range of formulations.

Modifying drying conditions

Good, durable kibbles specially with these more detailed shapes are required so as they survive the conveying and downstream equipment. Drying conditions are usually modified mostly for energy usage control as well as to yield a product with even moisture content.

Normally reduced air flow due to reduced capacity but this also allows for a more accurate airflow through the product evenly, assuming the bed depth is even across the dryer.

Care needs to be taken in the conveying and downstream equipment after drying to avoid breakage of kibbles. Mass flow pneumatic systems as well as Cablevey style conveyors move the product gently. Coating devices with pinch points can cause excessive breakage where, in the case of cat foods, gentle tumbling coaters avoid this effect.

Every device along the line is suspect for breakage and fines development. Therefore, checking after each batch to identify areas that need assistance is advised. This is because actions including dropping into an empty packing bin can cause these more fragile kibbles to have excessive breakage.

Previously on Troubleshooting...

1. Density

An examination of product density and its relationship with moisture levels, heating, cooling feeder screw rate and automation.

2. Non-uniform and rough appearance

A guide to understanding the science involved in improving the art of making products of all the same size.

3. Extrusion dies

Die designs vary and are usually specific for the equipment manufacturer. This article takes a look at aspects of the process including high, medium and low shear as well the adjustments required when producing feed for small mammals.

4. Dryers

The dryer is without a doubt one of the machines in the system which greatly impacts the bottom line. How? Water is the reason, as products are sold with a max water percentage on the labels, so it is the lowest cost ingredient and one that should be watched closely.

5. The Extruder Barrel - Part 1

Forming extruders are used for some select products – thus this part of the discussion centres on single and twin designs.

6. Cook in the Extruder Barrel – part 2

As discussed last month, the extruder barrel has a number of functions, but the main goal is to finalise the cook, yield the desired shape with the density target.

7. Coating

The coating process has a few areas of importance; heating the fat or tallow, keeping it melted, application, retention time for absorption and evenness in coating, adding dry powders and most importantly, the percentage added to meet on bag specs.

International Petfood - August 2022 | 31

We can help you improve your feed pellet durability testing...

Holmen NHP100 Portable, manual pellet tester.

PRODUCTION Innovations this month August 2022 This month’s Production Showcase section features equipment and ingredients that will help in the production of petfood, taking you right from the recipe book, right up until until your product is ready to leave your factory door.

If you would like your product or service to appear on this page in a future edition of International Petfood magazine, then please contact us at editorial@perendale.co.uk

Reading Bakery Systems’ EX Continuous Mixer

Holmen NHP200 Series 2 Laboratory based, automatic pellet tester.

The Reading Bakery Systems’ EX Continuous Mixer is designed to uniformly mix products where dough moisture levels range from low to very high and is ideal for wheat-based products including pretzels, crackers, sweet goods and pet treats.

By continuously mixing, the machine eliminates undesirable dough variations that result from batch-to-batch mixing. Its models range in maximum capacity, from 250kg/hour to 7500kg/hour, with 304 stainless steel construction.

The clam shell shape allows for easy access to the mixer for sanitation and maintenance.

In the US only FDA-approved materials are used in the product zone, and the continuous mixing process means dough is never exposed to the environment and prevents risk of contamination.

There are a number of options available to the machine, which includes custom ingredient metering systems and custom ingredient blending systems. 316 stainless steel is an option, as well as automated ingredient water temperature control. https://www.exactmixing.com

Holmen NHP300 Inline, process based system.

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Made in Britain, Trusted Worldwide.

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32 | August 2022 - International Petfood

FOCUS AFC SpiralFeeder

The Gericke Nibbler GNB The Gericke Nibbler is a coarse grinder and pre-breaker for size reduction in a broad range of applications, including for use in petfood production.

It is used for de-agglomeration, rework and breaking down lumpy or frozen products.

The Nibbler is available in sizes from 200mm up to 120mm, for process rates from 10kg/hour up to 50,000kg/hour. Screen sizes range from 1mm to 25mm, with screen materials that include perforated plates, serrated or woven wire.

The advantages of using the Nibbler in petfood production include consistent particle size and high throughput with a lower heat generation than traditional grinding solutions, as well as a very short downtime with easy to learn design features. The paddle and cutting screen can be easily adjusted for maximum flexibility in the process. https://www.gerickegroup.com

MycoFoss by FOSS Until now, mycotoxin testing has been a cumbersome affair for our customers in fast-moving feed industry.

The MycoFoss is the world’s first ever fully automated solution. Now petfood producers can quickly test ingredients for presence of one to six mycotoxins without any manual routines to jeopardise the test results.

The system is operated at the push of a button, eliminating the risk of human error associated with manual labor-intensive steps is avoided, improving both the reliability and repeatability of the test results.

The SpiralFeeder is an enclosed tubular conveyor designed for conveying powders, granules, blends, crystals, flakes and a wide range of other bulk materials.

Typical applications for the SpiralFeeder include conveying bulk solids into overhead surge hoppers or the conveying of materials from one processing point to another, efficiently and dust-free.

The spiral is coupled directly to a motor/drive and rotates concentrically within the stationery outer tube. The pitch and rpm of the spiral create positive directional displacement of the bulk material which propels it towards the outlet.

Its advantages include low cost, low maintenance, easy installation and easy cleaning.

It doesn’t require air, a vacuum or internal bearings to operate. It is available in carbon steel with durable industrial coatings or in stainless steel with an industrial or sanitary finish.

For more information: https://afcspiralfeeder.com

SEE YOUR PRODUCTS IN THIS MAGAZINE If you produce a product that you think we should feature in International Petfood magazine, please get in touch To be considered for inclusion in the magazine please; Email: editorial@perendale.co.uk

With MycoFoss, users simply place milled sample in the instrument and select the appropriate test, single or multiple mycotoxins, and the results are displayed within few minutes.

MycoFoss can be used to test corn, wheat, and barley for single mycotoxin or up to six mycotoxins in corn and wheat with a single analysis. https://www.fossanalytics.com/en-gb/products/mycofoss

Include 75 words about the product along with a high resolution image and a web link to more information about the product in your email

Munson Rotary Continuous Mixer The Munson Rotary Continuous Mixer cuts labour and operational costs dramatically by mixing dry bulk solids with or without liquid additions, in-line over long product runs.

It delivers uniform blends, in one to two minutes residence time with low energy use.

The machine is ideal for mixing bulk materials in large volumes – it can blend primary bulk ingredients, minor ingredients down to 0.1 percent or liquid additions and coatings gently, rapidly and dust-free.

In an automated system, the Munson Rotary Mixer requires only a portion of one operator’s time to monitor the machine, compared with batch mixers that require multiple operators to stage materials, feed the machine and unload it.

In order to achieve homogenous blends, an accurate metering system is required to feed ingredients into the stationary material inlet. Material depth is set at 25 to 30 percent by means of a weir at the discharge end of the drum. https://www.munsonmachinery.com

International Petfood - August 2022 | 33

Industry PROFILE

Hill’s Pet Nutrition

Purchase of three petfood production plants seeks to strengthen company’s global position In order to support the global growth of its Hill’s Pet Nutrition business, its parent company Colgate-Palmolive Company plans to purchase three dry pet food manufacturing plants in the US. The acquisition of the plants from Red Collar Pet Foods for US$700 million, includes sites in Orangeburg, South Carolina; Clinton, Oklahoma and Washington Court House, Ohio.

The three additions to the company’s portfolio will be integrated into Hill’s global supply network to produce dry pet food for Hill’s Science Diet and Prescription Diet brands. The purchase agreement also includes the transfer of the approximately 350 employees involved in the dry pet food operations.

Hill’s is currently building a new canned pet food manufacturing facility in Tonganoxie, Kansas, scheduled to begin production next year, and in April completed the acquisition of a canned pet food plant in Italy, also to meet demand for its science-led pet nutrition diets.

In 1976, the Colgate-Palmolive Company purchased Hill’s Pet Nutrition.

Today, Hill’s pet food products are available in 86 countries around the world.

The company sales surpassed US$1 billion in 1999, and continues to grow each year.

“Our Hill’s business is growing well,

and we continue to invest to expand production capacity, improve our capabilities with initiatives like our new Small Paws Innovation Center, and better engage pet parents, veterinarians and Hill’s retail partners,” says Noel Wallace, Chairman, President and Chief Executive Officer of Colgate-Palmolive Company.

“This investment will help further strengthen the Hill’s business today and for the long term.”

Additional production capability

“Hill’s is committed to enriching and lengthening the special relationship between people and their pets, and this additional production capability will help us reach more pets with our science-led foods,” adds John Hazlin, President of Hill’s Pet Nutrition.

“This will enable us to raise the level of service we provide to the specialty retailers and veterinary professionals that offer our products. We look forward to welcoming members of the Red Collar team to the Hill’s family.”

Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. It specialises in the production, distribution and provision

of household, health care, personal care and veterinary products.

In 2011, Colgate-Palmolive was one of the first companies recognised

by PETA (People for the Ethical Treatment of Animals) under the new ‘working for regulatory change’ category for companies that test on animals only when mandated by government regulations and are actively seeking alternatives to animal testing.

Red Collar, an Arbor Investments portfolio company, will manage the dry pet food private label business for a transition period and will continue to own and operate its pet treats business and facilities.

The acquisition remains subject to regulatory approval and other closing conditions. The acquisition is not included in our current guidance and is not expected to have a material impact on diluted earnings per share in 2022.

Wachtell, Lipton, Rosen & Katz acted as legal advisor to Colgate-Palmolive and Perella Weinberg Partners LP acted as financial advisor to Colgate-Palmolive on the transaction.

Kirkland & Ellis LLP served as legal advisor to Red Collar Pet Foods, and Centerview Partners LLC served as financial advisor to Red Collar Pet Foods on the transaction.

The featured images are of the Hill’s production facility in Emporia, Kansas courtesy of KBD Group: https://mymag.info/e/1517

34 | August 2022 - International Petfood

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VIV & Victam Showcasing solutions that better support the animal feed, aqua feed & pet food industry

by Caitlin Gittins, International Petfood magazine

This was my first time attending VIV and Victam, and the sheer size and number of attendees at the co-located shows left a big impression on me. Walking from hall to hall took time in itself and there was a slight learning curve with working out where exactly I was going.

I was situated at one of our two booths in Hall 1, where I had the opportunity to talk with people who stopped by our stand about our three publications and learn more about their jobs, and their reasons for attending the show.

I also walked around and took a look at the machinery manufacturers that were exhibiting there and the products they were exhibiting.

We reconnected with machinery manufacturer Makoba, who spoke with us about the benefits of their Multicracker, which is designed to process raw material through cracking rather than grinding.

They wrote an article for us on this subject which featured in the 2018 July edition of Milling and Grain magazine, which is one of International Petfood’s sister publications.

They also had a great display of numerous raw materials that are able to be cracked into soft powder using the Multicracker, which included beans and insects.

We also visited Andritz at their stand, who had on display their micro feed extruder for

production of aqua feeds. Global Application Manager for Aqua and Pet, Michel Pereira, took us through the innovation driving the machinery.

Better supporting our industry The system includes an optimised die, he explained, that is able to withstand high pressure caused by the smaller holes. In doing so, operators of the microfeed extruder are able to produce microfeeds at a higher capacity compared with dies used previously.

“The Microfeed system will change the face of microfeed production,” explained Gunnar Hallman, Industry Director for Aqua & Pet in a press release Andritz sent out. “We are constantly evolving our plant solutions portfolio to better support our customers in this industry and are delighted to have introduced this exceptional innovation at Victam International.”

Andritz also manufacture twin-screw extruders, which are well suited for extruding petfoods. Further details of this can be found in the production showcase in the July edition of International Petfood magazine. Keep an eye out for this!

I chatted with Elselina Battenberg, Head of Communications at Protix about the work they’re doing in the way of insect production, 36 | August 2022 - International Petfood

and how this can be facilitated to provide a sustainable and nutritious source of protein for animal feed, aqua feed and petfood.

What really impressed upon me was the continuous drive of the company to establish insect consumption for the human food and petfood markets, with their history going back to 2009. They’ve come a long way, and it was fantastic to see their insect-themed booth.

Looking forward to Victam Asia We had some great visits at our booth, discussing further with people about our publications and support of the industry, in addition to learning about the work each individual is doing towards supporting the food production industries.

I was one of several who attended the press conference that Victam hosted, which was to provide an overview of Victam Asia – which is being held in Bangkok in September – as well as providing a platform for the invited speakers.

VIV and Victam are co-locating again in Asia, which was described by Sebas van de Ende as a “nice platform” for the Asian markets.

The press conference was opened with the Thai ambassador, who thanked the organisers for the invitation and mentioned Thailand’s own agricultural industry, which is recognised internationally.

2022

Industry Events

2022

August 17-21 Pet Fair Asia 2022 Shanghai, China www.petfairasia.com

2022

September 7-9 VICTAM and Animal Health and Nutrition ASIA 2022 Bangkok, Thailand www.victamasia.com 27-29 PPMA TOTAL 2022 Birmingham, UK https://www.ppmashow.co.uk

2022

October 26-28 Pet Fair South East Asia 2022 Bangkok, Thailand www.petfair-sea.com

2022

November 17-20 China International Pet Show (CIPS) 2022 Guangzhou, China http://en.cipscom.com/CIPS.htm

Chosen speakers were then invited to share their thoughts on their show, including our Publisher and CEO Roger Gilbert who spoke about the long history between Milling and Grain magazine and Victam, adding that the visitor is the “most important part.”

This was certainly well reflected in the show I attended and wasn’t one to be missed. Milling and Grain magazine look forward to seeing you at Victam Asia, which is being held in Bangkok this year, September 7-9, 2022.

2023

January 24-26 IPPE 2023 Atlanta, Georgia, USA https://www.ippexpo.org/

2023

March 6-8 Animal Health, Nutrition, and Technology Innovation Europe 2023 London, UK https://www.kisacoresearch.com/events/animal-health-europe-2023 22-23 Global Pet Expo 2023 Orlando, Florida, USA https://www.globalpetexpo.org/2023M

2023

May 1-3 Petfood Forum 2023 Kansas City, Missouri, USA https://www.petfoodforumevents.com/

International Petfood - August 2022 | 37

HEALTH & NUTRITION ASIA 2022 BANGKOK, THAILAND 7-9 SEPTEMBER REGISTER NOW!

TRADE SHOW & FORUMS ON

FEED, PHARMA & GENETICS IN ANIMAL PROTEIN PRODUCTION AT

Organized by

Supported by

www.vivhealthandnutrition.nl

Join us at the AFTaN Conference at Victam Asia 2022

ASIA 22 CONFERENCE 8th September 2022 9:00 to 12:00

Room Phoenix 1 at IMPACT, Bangkok

Organised jointly by YOUR GLOBAL

38 | August 2022 - International Petfood

The Market Place lists leading manufacturers of equipment used for the production of petfood.

To be included in the Market Place please contact Tuti Tan at tutit@perendale.co.uk.

Bagging systems

Coolers & driers

Bühler AG +41 71 955 11 11 www.buhlergroup.com

Bühler AG +41 71 955 11 11 www.buhlergroup.com

FAWEMA +49 2263 716-0 www.fawema.com

Consergra s.l +34 938 772207 www.consergra.com

Statec Binder +43 3112 38 5800 www.statec-binder.com

FrigorTec GmbH +49 7520 91482-0 www.frigortec.com

Bulk storage

FAMSUN +86 85828888 www.famsungroup.com

AGI www.aggrowth.com

Van Aarsen International +31 475 579 444 www.aarsen.com

Behlen +1 402 564 3111 www.behlengrainsystems.com

Yemmak +90 266 7338363 www.yemmak.com

Behn + Bates +49 251 9796 252 www.behnbates.com Brock +1 866 658 4191 www.brockgrain.com Bühler AG +41 71 955 11 11 www.buhlergroup.com Ozpolat Makina Gida +90 342 337 1217 www.ozpolatmakina.com.tr Silo Construction & Engineering +32 51723128 www.sce.be Silos Cordoba +34 957 325 165 www.siloscordoba.com Symaga +34 926640475 www.symaga.com Sukup +1 641 892 4222 www.sukup.com The Essmueller +1 800 325 7175 www.essmueller.com TSC Silos +31 543 473979 www.tsc-silos.com Van Aarsen International +31 475 579 444 www.aarsen.com

Computer software

Yemtar Feed Mill Machines +90 266 733 8550 www.yemtar.com

Dosing Bühler AG +41 71 955 11 11 www.buhlergroup.com Van Aarsen International +31 475 579 444 www.aarsen.com

Elevator buckets 4B Braime +44 113 246 1800 www.go4b.com Tapco Inc +1 314 739 9191 www.tapcoinc.com Yemtar Feed Mill Machines +90 266 733 8550 www.yemtar.com

Elevator & conveyor components 4B Braime +44 113 246 1800 www.go4b.com Bühler AG +41 71 955 11 11 www.buhlergroup.com Henry Simon +44 0161 804 2800 www.henrysimonmilling.com

Van Aarsen International +31 475 579 444 www.aarsen.com

Extruders Almex +31 575 572666 www.almex.nl Extru-Tech +785 284 2153 www.extru-techinc.com Andritz +45 72 160300 www.andritz.com Bühler AG +41 71 955 11 11 www.buhlergroup.com IDAH +866 39 902701 www.idah.com Wenger Manufacturing +1 785-284-2133 www.wenger.com Yemmak +90 266 7338363 www.yemmak.com Yemtar Feed Mill Machines +90 266 733 8550 www.yemtar.com

Feed milling PLP +39 05 23 89 16 29 www.plp-systems.com VAV Conveyor Components & Solutions +31 7140 23701 www.vav-nl.com vibronet-Gräf GmbH & Co.KG +49 6441 62031 www.vibronet.com Yemmak +90 266 7338363 www.yemmak.com Zheng Chang +86 2164184200 www.zhengchang.com

Feed Mill Automation Bühler AG +41 71 955 11 11 www.buhlergroup.com Van Aarsen International +31 475 579 444 www.aarsen.com

Laboratory equipment

Inteqnion +31 543 49 44 66 www.inteqnion.com

Tapco Inc +1 314 739 9191 www.tapcoinc.com

Van Aarsen International +31 475 579 444 www.aarsen.com

Yemtar Feed Mill Machines +90 266 733 8550 www.yemtar.com

International Petfood - August 2022 | 39

Bastak +90 312 395 67 87 www.bastak.com.tr Tekpro +44 1692 403403 www.tekpro.com

the interview Alexander Döring, Secretary General, FEFAC

Alexander Döring graduated as an Agricultural Economist at the University of Bonn in 1991. He has been the Secretary General of the European Feed Manufacturers Federation (FEFAC) for over 25 years.

Through his work at FEFAC he has been a regular participant to European Commission Advisory and Civil Society Dialogue Groups; EFSA stakeholder platforms meetings; EC seminars and training workshops on Feed Hygiene; EU- TAIEX workshops on Feed Safety Management as well as meetings of International Organisations including Codex Alimentarius, FAO, OIE and IFIF. Here he recalls the challenges that the animal feed and petfood industries continue to face in Europe, as well as outlining the immediate issues that his organisation is coping with.

You have had a rich 25-year career within the feed industry, what initially lead you to get into this sector?

Before joining FEFAC I worked for the European flour miller’s association, called GAM at the time. We had some joint projects with FEFAC and other grain processing industries, in particular seeking to exclude valuable milling co-products from the scope of the new EU Waste Shipment Regulation, which we ultimately succeeded to achieve. At some point I was approached to apply for the position of Secretary General, following the retirement of my predecessor, André Namur.

What aspects of feed production would you like to see addressed in the immediate future?

FEFAC published its Feed Sustainability Charter 2030 in 2020, containing five key feed industry ambitions ranging from responsible sourcing of soy to animal feeding innovations reducing GHG emissions and the need for antibiotics at farm level.

This was done in anticipation of the EU’s Green Deal communication, setting out clear aspirational targets to accelerate the transition of the whole EU economy addressing climate change and related biodiversity and circular bioeconmy objectives.

So, our main game plan and responsibility is to reposition innovative animal nutrition and feeding systems as part of the solution on the way towards zero-net livestock and aquaculture production systems.

FEFAC members have heavily invested in the development of new tools to calculate the environmental footprint of feed (PEF Feed Category Rules and the Global Feed LCA Institute (GFLI) - feed LCA database), together with the American Feed Industry Association (AFIA) and other feed chain partners.

These are now fully operational, and we hope that the EU legislator will recognise these efforts through its announced Sustainable Products Labelling Initiative. In fact our current feed labelling legislation already allows in principle for the use of voluntary ‘green feed labelling’ to communicate on environmental benefits of our feed solutions before the end of 2022.

What are the barriers you feel our industry must overcome to ensure we are meeting the demands of the market and meeting consumer expectations?

Indeed it is always challenging for any industry to serve two masters, that is the ‘consumer and markets’ on the one hand, calling for affordable and regular supplies of safe feed and foodstuffs of animal origin and the ‘citizens’ on the other, who express their societal expectations mainly via calls by NGO’s for legislative action and constraints (for example, the Green Deal), which tend to increase production cost for our farmer customers, via increased animal welfare and certain sustainability requirements (environmental standards).

Industry efforts to address both sets of demands are often hampered by a certain reluctance from national and EU legislators to pave the way for some of the new technology and scientific innovations (such as breeding technologies), compounded by ever rising risk evaluation demands and timelines linked to product authorisations, which are very costly and constantly raising the bar for new market entries, limiting availability of innovative products and solutions to our farming community and value chain partners to address above challenges.

What has been the most critical technological development taking place in our sector in recent years from your perspective?

We have seen ground-breaking innovations in the plant breeding sector (new genomic techniques), which could open the way to better vegetable protein crops, both from a yield potential and quality perspective, making such plants more attractive to grow by the farming community.

We are also pleased to see major innovations in the feed additive sector, which clearly can make a significant contribution to tackle the above-mentioned sustainability challenges (reduction of GHG emissions, such as methane), but also in the area of animal welfare and gut health, which are key drivers for consumer and market acceptance for products of animal origin.

I also want to highlight significant progress in feed processing technology, which is often overlooked, but has allowed our sector to improve digestibility of key feed materials such as rapeseed meal and sunflower meal, increasing its use also in monogastric diets and widening the access to other valuable co-products from the food and biofuel sector.

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How might the industry engage with consumers to ensure advances made based on sound science are accepted in our systems for feeding animals?

Current discussions with consumer organisations on the role of sustainably produced animal products in sustainable diets tend to be highly emotional, as EU consumer unions main focus is on fostering a general reduction of consumption of animal products, both for health and climate change reasons.

Our industry needs to better highlight the credentials of animal production as an essential part of circular food systems, as we keep nutrients from non-human edible sources in the food production cycle, which otherwise would be lost, not to mention that manure is required to replace synthetic fertilisers in vegetable production systems, thus closing nutrient cycles and reducing primary energy use.

This is what FEFAC tries to achieve by its contribution to the public debate with its new circular feed report.

We consider the report as a first significant step to developing a robust circular feed indicator, which should become the main EU sustainable food systems indicator for measuring sustainability of our feed production, in our view.

We hope it can demonstrate to consumers, on a fact-based approach, that animal production systems are an integral part of sustainable food systems, basically by increasing the share of circular nutrient sources.

For this reason, we are seeking to convince the EU to set up an open One Nutrition dialogue between plant, animal and human nutritionists in order to discuss optimisation strategies to improve circularity of our food systems and our consumer diets.

THE INDUSTRY FACES Mars Petcare appoints Nefertiti Greene to run Science & Diagnostics Division Nefertiti Greene has been appointed as President of Mars Petcare’s new division, Science & Diagnostics. Ms Greene will be reporting to Loic Moutault, President of Mars Petcare, and will oversee the diagnostics business and lead science.

Ms Greene will be joining Mars Petcare from Johnson and Johnson, where she worked as Head of Enterprise Strategy and Chief of Staff to the CEO. She brings with her almost 30 years of industry experience in general management, commercial operations and pre-clinical and clinical research across pharmaceutical and medical technology sectors.

“I am excited to join the Mars Petcare leadership team and look forward to using my experience in the healthcare industry to help build on the successes in diagnostics and science at Mars Petcare. As a pet owner I’m looking forward to helping further the reach and impact of diagnostics and science for pets around the world,” says Ms Greene.

Ms Greene is currently a member of the Executive Leadership Council and in 2019 was recognised by the National Association of Female Executives (NAFE) as P&I Leader of the Year.

Derek Baucom appointed as SVP of Simmons Pet Food Derek Baucom has joined private label and manufacturer of petfood, Simmons Pet Food, as Senior Vice President of Pet Food Operations, bringing with him over 25 years of operational leadership with a focus on people, safety, efficiency and innovation.

“I am very pleased about the leadership and experience Derek brings to our Operations team,” says Scott Salmon, President of Simmons Pet Food.

“At Simmons Pet Food we are in the midst of a period of transformational growth. I am confident Derek is the right person to enhance and support operational excellence as we continue to invest in new capacity and capabilities,” he adds.

Prior to this, Mr Baucom was Vice President of Operations at Tyson Foods, with a background of building successful teams and delivering results. In addition to this, his former roles include Complex Manager, Live Production Manager and Hatchery Manager. Mr Baucom received his Bachelor of Science in Poultry Science from North Carolina State University.

Scout Bio announces appointment of chief manufacturing officer Biotechnology company involved in revolutionising pet medicine, Scout Bio, has announced the appointment of Ray O’Connor as its Chief Manufacturing Officer.

Mr O’Connor brings more than 30 years of technical and leadership experience in human and animal health to this role, including senior leadership roles at Zoetis, Nexvet Biopharma and Jazz Pharmaceuticals.

“We are delighted to have an individual with Ray’s expertise to progress our monoclonals and singleinjection AAV therapies into the key manufacturing phase and toward commercial launches,” says Dr Mark Hefferman, Chief Executive Officer. “This strategic appointment fills an important leadership role essential to delivering the next generation biopharmaceuticals in veterinary medicine.”

His previous positions include Global Biologics Technical Leader at Zoetis, a role he took on after the 2017 acquisition of Nexvet Biopharma.

“Scout Bio has assembled one of the most advanced and broad pipelines in the animal health sector,” comments Mr O’Connor. “I am excited to join this highly motivated and proven team and to be part of the opportunity to deliver long acting and competitively priced novel biotherapeutics to owners and their pets.”

Calysta appoints Herman Sloot as VP of Commercial Development Calysta has appointed Herman Sloot as its new VP of Commercial Development, to target opportunities in the pet and human food sectors.

Prior to this, Mr Sloot spent the last eight years with collagen protein company Gelita where he was the Global VP of fats, proteins and minerals. He also worked with Dupont Nutrition and Health for 10 years. Based in Germany, Mr Sloot’s primary focus will be on the European market where Calysta’s proteins are used in petfood applications. He takes up his position on September 1, 2022.

“I am thrilled with the challenge, I want to do something that makes a real difference – and Calysta truly is a game changer. It has a technology that addresses one of the biggest challenges in food production - how do we feed the world? It’s been such a big question for the industry for years,” says Mr Sloot.

“Herman is a really important addition to Calysta’s global team,” says Dr Alan Shaw, President, CEO and Co-founder of Calysta. “With Calysseo, we are addressing at scale the opportunity in aquaculture, but our technology can address multiple needs in the food supply chain. Herman’s recruitment is part of our strategy to develop our proposition firstly in the petfood market, then also in human food products,” adds Dr Shaw.

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