IAF mediafile 2014

INCORPORATING Incorporating Ports, Distribution FISH FARMING TECHNOLOGY & Formulation

An advertiser’s guide

Meet your customers at one of our global events 17 – 18 SEAFEX Conference - Dubai MENA Seafood Summit in association with SEAFEX 2013 Conference organised by Roy Palmer and Roger Gilbert, communications director, Association of International Seafood Professionals) Opportunities: Stand space at SEAFEX - US$445 /m2 Sponsor of speaker at conference - US$1200

4 – 7 1st Russian Milling Conference - Moscow Cereals, Mixed Feed and Veterinary Exhibition 2014 Roger Gilbert is co-organiser and co-chairman of the event Opportunities: Sponsor of speakers at conference - US$700 (must exhibit)

4 – 7 1st Russian Aquaculture Conference - Moscow Cereals, Mixed Feed and Veterinary Exhibition 2014 Roger Gilbert is co-organiser and chairman of the event Opportunities: Sponsor of speakers at conference - US$700 (must exhibit)

8 GRAPAS Conference - Bangkok

APRIL

FEBRUARY

NOVEMBER

2014 2013

Supporting the industry

VICTAM Asia 2014 Roger Gilbert is the organiser and chairman of the conference Opportunities: Sponsor of speaker at conference - US$1000 (must exhibit)

22 CROPTECH-FEEDTECH - Bangalore Held as part of VIV India Summit Roger Gilbert is an organiser and chairman of the event Opportunities: For 6 keynote speakers at conference - free (must exhibit)

23 – 24 2nd Global Milling Conference - Bangalore

SEPTEMBER

MAY

VIV India 2014 Venue, teas & coffees are sponsored by VIV Roger Gilbert is an organiser and chairman of the event Opportunities: Stand space - $1000 /3x2m stand Dinner sponsor - US$8000 Sponsor of speaker at conference - US$1000

20 CROPTECH-FEEDTECH - Europe VIV Europe Roger Gilbert is an organiser and chairman of the event Opportunities: For 6 keynote speakers at conference - free (must exhibit)

23 CROPTECH-FEEDTECH - Beijing VIV China 2014 Roger Gilbert is an organiser and chairman of the event Opportunities: For 6 keynote speakers at conference - free (must exhibit)

24 AQUATIC CHINA - Beijing VIV China 2014 Roger Gilbert is an organiser and chairman of the event Opportunities: For 6 keynote speakers at conference - free (must exhibit)

A global magazine with global expertise International Aquafeed magazine leads the way in bringing fish farmers and nutritionists the latest aquaculture science and technology developments from all over the world.

“To us, keeping up-to-date and ahead of the game is no different to breathing. If we are to remain the global magazine of choice for our industry, it’s an absolute necessity.” – Roger Gilbert Roger Gilbert is the driving force behind International Aquafeed magazine. As founder and former SecretaryGeneral of the International Feed Industry Federation, he has dedicated his working life to opening doors for foreign investment and bringing the industry together at a global level.

Stepping down from his IFIF role in 2010, Roger has put all his efforts into sustaining and building upon the heritage of his magazines.

“We need to feed 9 billion people by 2050” – Roger Gilbert speaking at the United Nations, Rome, Italy, 1998

Why advertise with us?

Keeping our finger on the pulse, we work with leading brands in our industry to produce a stable of multimedia publications. Publishing in English and Spanish, we attend more than 20 international exhibitions and conferences every year.

Our sophisticated distribution methods ensure that online, in the office and at international industry events, your message meets more of the right people than anyone else’s, for longer than anyone else’s.

Bringing together business leaders and nutrition experts from around the world, the magazine’s editorial panel work hard to ensure that if something’s happening in aquaculture, our readers are the first to know.

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Where your advert is seen A single print advert in IAF will appear in the following places

Print edition I N C O R P O R AT I N G F I S H FA R M I N G T E C H N O L O G Y

Maintaining ingredient quality in extruded feeds

Fine particle filtration in aquaculture

Effect of probiotic, Hydroyeast Aquaculture – as growth promoter for adult Nile tilapia

EXPERT TOPIC – channel catfish

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The magazine is printed 6 times per year, and distributed to a dedicated paid subscriber base as well as a controlled circulation list (including every attendee of World Aquaculture Society and European Aquaculture Society events). We distribute at more than 20 industry events worldwide, and also produce a dedicated Spanish-language edition for the Latin American market

Online edition The full online edition has been running since 2007, and from then on its readership has continued to grow. Available free in English and Spanish on multiple online platforms, with a full archive

Individual features Every feature in the magazine is SEO-optimized and individually marketed through various online platforms. This means your message is also found by people outside of our direct readership base

Newsletter Our e-Newsletter goes out to over 9,000 readers every month. As well as promoting our online content, each newsletter carries a thumbnail of your advert that is hyperlinked to your content

Website The home of the online edition and archive. All advertisers can create their own company page on our site, where company information, video and advertising material are placed free of charge

The Aquaculturists The Aquaculturists is our online news service (and regular column in the magazine). With over 14,000 views a month and more than 250,000 views since its launch in 2010, it is quickly becoming one of the most respected aquaculture news services on the web. Every print advert from the magazine is published alongside the usual news and features.

App For readers on the go, our web app brings together content from all our titles – including the International Milling Directory and the Perendale Event Register

Social media platforms We use a multitude of social networking systems to spread our message as far as possible – either by promoting our content containing your advertisements or you advertisements directly (such as our online news magazine created with Google Currents)

Statistics Regional distribution In 2013 we were read by over 93,000 people in more than 77 countries world wide

25% Europe 19% South America 18% North America 22% Asia

PRINT

11% Africa 3%

Oceania

2%

Other

Business sector

Reaching industry discission makers

23% Hatcheries/Fish Farms 37% Nutritionists/Consultant/Research 5%

28% Aquafeed/Premix Manufacturers 7%

More of the right people find our articles using search engines

Equipment Manufacturers

Online version views ONLINE VERSIONS

As full online magazine, and individual features.

Trade/Government/Library/Other

High view density

Distribution

antee r a u g r 5 yea erts will

e adv All onlin to be found e continu ast 5 years for at le

ENGLISH

SUBSCRIBERS

Our global subscriber base spans 77 countries on every continent SPANISH

IN PRINT

Distributed to subscribers and at industry events worldwide

CONTROLLED CIRC.

Distributed to all attendees of WAS and EAS events

INDUSTRY EVENTS

In 2013 we distributed at 25 international events in the aquaculture industry: no magazine can match our reach

ONLINE EDITION

Readers can view a digital copy of the magazine from our website www.aquafeed.co.uk

YOUR ADVERT

ONLINE

Available across a wide network of digital distribution platform

WEB PLATFORMS

All magazine features are SEO optimised and individually marketed on the web and through social media

APP

When on the move use Perendale’s smartphone app, which features mobile versions of our content

AQUACULTURISTS

Our popular daily blog will publish your news and adverts to a readership of thousands

UP TO DATE

Featured in news stories and industry updates from our supporting media

SOCIAL MEDIA

Magazine features and advertisers are promoted through LinkedIn, Facebook, Google Circles and many more

NEWSLETTER

Your news and adverts will be featured in our newsletter, which goes to 9,300 aquaculture professionals every month

YOUR CUSTOMER

93,100

TOTAL VIEWS

42,200 - ONLINE

Visit www.aquafeed.co.uk to view our editions in English and Spanish.

All editions are SEO optimized and available for 5 years

31,500 - IN PRINT

Printed in English and Spanish, mailed to 77 countries, distributed at over 20 industry events

19,400 - UP TO DATE

All our content – including your advert – is featured in our daily blogs and newsletters

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*Per edition IAF is published 6 times a year - these figures show views of content for that two month period

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The Aquaculturists

average per edition

Editorial profile January | February 2014

DISTRIBUTED AT: Aquaculture Russia ILDEX Vietnam

Aquaculture America (WAS)

Feed Processing Cooling and drying

Algae Macro algae

Feed Ingredients Additives

Fish Farming Technology and Feed Equipment Ponds / Aeration

PREVIEW: ISFNF 2014

Feed processing Binders

OPPORTUNITY: Aquaculture America

Proteins Soy Issue Focus Shrimp

REVIEW: Asia Pacific Aquaculture

EXCLUSIVE OPPORTUNITY: 1st Russian Aquaculture conference Advertising deadline: 27 December 2013

March | April 2014 Feed Processing Batching/mixing

Algae Micro algae

Feed Ingredients Carbohydrate

Fish Farming Technology and Feed Equipment Recirculation / Filtration

Proteins PAPS Issue Focus Trout

Feed processing Reducing losses

DISTRIBUTED AT: Victam Asia VIV India

ISFNF 2014

PREVIEW: Aquaculture UK REVIEW: Aquaculture America SHOW OPPORTUNITY: ISFNF 2014 EXCLUSIVE OPPORTUNITY: Aquatic India

Advertising deadline: 27 February 2014

May | June 2014 Feed Processing Floating and sinking feeds - pelleting Feed Ingredients Vitamins and minerals Proteins Soy Issue Focus Tilapia

Algae Macro algae Fish Farming Technology and Feed Equipment Open water / Nets & Cages Feed processing Feed quality

DISTRIBUTED AT: VIV Europe Aquaculture UK

WAS Adelaide (WAS)

PREVIEW: VIV China REVIEW: ISFNF 2014 SHOW OPPORTUNITY: Aquaculture UK EXCLUSIVE OPPORTUNITY: Aquatic Europe

Advertising deadline: 28 April 2014 Supply your translated artwork for inclusion in the Spanish language edition free of charge

Find a complete list of our show distribution at www.aquafeed.co.uk/advertising.php

July | August 2014 Feed Processing Floating and sinking feeds - extrusion Feed Ingredients Fibre Proteins Soy Issue Focus Salmon

Algae Micro algae

DISTRIBUTED AT: ILDEX Myanmar VIV China

Fish Farming Technology and Feed Equipment Ponds / Aeration

PREVIEW: BioMarine business conference

Feed processing Extrusion vs pelleting

SHOW OPPORTUNITY: VIV China

REVIEW: Aquaculture UK

EXCLUSIVE OPPORTUNITY: Aquatic China

Advertising deadline: 27 June 2014

September | October 2014 Feed Processing Conditioning

Algae Macro algae

Feed Ingredients Lipids

Fish Farming Technology and Feed Equipment Recirculation / Water Quaity

Proteins PAPS Issue Focus Carp

Feed processing Feed formulation

DISTRIBUTED AT: Aquaculture Europe (EAS)

BioMarine business conference

PREVIEW: EuroTier REVIEW: VIV China SHOW OPPORTUNITY: BioMarine EXCLUSIVE OPPORTUNITY: IAF wall planner

Advertising deadline: 29 August 2014

November | December 2014 Feed Processing Fat coating

Algae Micro algae

Feed Ingredients Fishmeal

Fish Farming Technology and Feed Equipment Open water monitoring

Proteins Alternative sources Issue Focus Sturgeon

Feed processing Digestion and conversion

Advertising deadline: 27 October 2014

Visit www.aquafeed.co.uk/advertising.php to find out more about our exclusive opportunities

DISTRIBUTED AT: EuroTier

PREVIEW: Aquaculture America REVIEW: BioMarine business conference SHOW OPPORTUNITY: EuroTier EXCLUSIVE OPPORTUNITY: End of year company profiles

We help to organise industry events, and offer our advertisers something special

Rates Discounts available for annual schedules. Contact the team to see how we can work with you.

Full page

Mini page

Half page horizontal

Half page vertical

One third horizontal

130mm x 180mm

190mm x 132mm

90mm x 270mm

190mm x 73mm

One third vertical

Quarter page horizontal

Quarter page standard

Quarter page vertical

Eighth page

60mm x 270mm

190mm x 58mm

90mm x 132mm

47mm x 270mm

90mm x 58mm

PRINT

210mm x 297mm +3mm bleed

WEB

Double page Full page Mini page Half page Third page Quarter page Eighth

£4,185 £2,999 £2,216 £1,678 £1,137 £920 £672

Mechanical details Please supply high resolution pdf, jpg or psd files.

All fonts should be embedded into files All images should be in CMYK All materials also placed in the Spanish editions translated materials can be swapped free of charge

www.aquafeed.co.uk

Header In page

Our website is home to our online edition, as well as a archive of digital editions back to 2007.

Tower

Size Header (650px by 95px)

In page (480px x95px)

Tower (260px x430px)

Quad (260px x 75px)

Quad

Location

6 months

12 Please visit www.aquafeed.co.uk months to see available pages.

Premium

£1,500

£2,000

Premium

£1,250

£1,500

Unlimited

£1,150

£1,350

Unlimited

£500

£900

Custom time periods We can place banners for short time periods for specific needs - please call for information *Premium = only one of these banners can appear on each page.

Industry events We worked with and distributed our magazine to the following events in 2013.

We are adding even more events to our calendar for 2014, and will be offering special promotional opportunities to our advertisers for each event

To see the events that each individual edition will be distributed at please visit www.aquafeed.co.uk/advertise.php

Meet the team UK OFFICE Richard Sillett

International Marketing Manager +44 1242 267700 richards@perendale.co.uk

Lee Bastin

Marketing Communications Manager +44 1242 267706 leeb@perendale.co.uk

Tom Blacker

Sales & Directory Coordinator +44 1242 267700 tomb@perendale.co.uk

International offices LATIN AMERICA

INDIA

CHINA

Sales Executive, Latin America +54 2352 427376 ivanm@perendale.co.uk

Assocom-India Pvt Ltd Tel: +91 47 675216 india@perendale.co.uk

Sales Executive, China +852 25916038 talenta1@netvigator.com

Ivan Marquetti

Raj Kapoor

Nancy Yung

www.aquafeed.co.uk Perendale Publishers Limited, 7 St Georges Terrace, St James’ Square, Cheltenham, GL50 3PT, United Kingdom Tel: +44 1242 267700 • Fax: +44 1242 267701 • Email: info@perendale.co.uk • Web: www.perendale.com