Interiors Monthly May 2013

monthly

May 2013

Interiors first for furniture, flooring and accessories

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EDITOR’S COMMENT

Andrew Kidd EDITOR

A change of mood The British love-hate relationship with the weather shows no sign of stopping, which should be a good thing in the next few weeks.

It is common for retailers to blame the vagaries of the weather for a drop in sales (and rarely to thank it when things pick up), but I think after the so-called spring that we’ve had things may be changing.

Shoppers on my high street are now smiling and even saying hello, after months of largely viewing walking as an Himalayan climb: head down, focus firmly in front and with all good speed.

Now with a bit of sunshine they seem more relaxed, prepared to stop, chat and look in shop windows. And go in.

Of course what they do after they have entered is a different story, but it does seem as if a mood has lifted. People have adjusted to their individual economic circumstances

monthly

Editor: Andrew Kidd T: 01273 930 029 E: akidd@interiorsmonthly.co.uk

May 2013

Interiors

and are more confident in what they feel they are able to spend.

The group of businessmen that have bought Axminster, including former md Joshua Dutfield and Stephen Boyd, chairman of leather company Pittards, and Centric Commercial Finance, will hope that an Axminster carpet (see p10) will be among the potential purchases.

Saving such an iconic name (and 100 jobs) is great news, but now the hard work starts.

As an industry veteran said to me, the new Axminster has a second chance, with all the advantages of post-administration purchases with no old liabilities such as debts and pensions and a brand reputation. But that second chance is probably its only chance.

With largely the same management in place that went into administration, it needs to quickly find an USP that can make a profit.

Many thanks to those who have voted in the Interiors Monthly 2013 Awards. As always, it is providing an interesting insight into retail performance. If you haven’t voted yet, the form is online and on p8. And golfers, have you signed up to prove your ability and support two important charities? If you haven’t, then phone 01562 749 300. Act now.

Furniture advertising (South): Tim Boden T: 01732 783 561 E: tboden@interiorsmonthly.co.uk

first for furniture, flooring and accessories

ISalone

Milan’s top hits

Carpet

Stripes, stripes, stripes

Visit the Manchester Furniture Show from 14-17 July.

www.manchesterfurniteshow.com

Furniture advertising (North): Jarrod Bird T: 01565 631 397 E: jbird@interiorsmonthly.co.uk

Carpet, flooring, lighting and accessories advertising: Joanne Paull T: 01732 783 561 E: jpaull@interiorsmonthly.co.uk

China sales agent: Jane Dai T: 00 86 755 8292 5229 E: jane@newbuddy.net Published by Interiors Media Limited Unit 11, Riverside Business Centre, Riverside House, Riverlawn Road, Tonbridge, Kent TN9 1EP T: 01732 783 561 F: 01732 783 562 E: enquiries@interiorsmonthly.co.uk Registered in England no. 6397722 Print: Knockout Print Design by TSS DIGITAL © Interiors Media Limited ISSN 1756-2236 FURNITURE

FLOORING

BEDS

CARPET

RUGS

ACCESSORIES

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CONTENTS

YOUR 2013 SUCCESS STRATEGY 5 ESSENTIAL WAYS TO MAXIMISE YOUR SALES AND PROFIT 䊉 ADVERTISING – Most advertising does not work, so if yours isn’t, stop wasting your money now and re-design your advertising campaigns using a benefits-orientatedstyle. Call Greenwood for effective copywriting know-how. 䊉 PRODUCTS – Be ruthless with your precious floor space. If a product or collection is not pulling its weight after being given a fair chance to shine, then clear it and replace it with a better performing line. Test and measure the selling potential of all your products in a Greenwood Sale. 䊉 SELLING SKILLS – Get good at selling. Most retailers don’t bother with a proper sales process or sales training. The successful ones do! Invest time and money in quality sales know-how. Call Greenwood to arrange an effective sales training course. 䊉 COMPETITION – Check your competition to find out what they are offering. Avoid all-out price wars. Be sure to out-do your competition on the most relevant beneficial USP’s including choice, quality, value and service. Call Greenwood to mystery shop your competitors. 䊉 PROMOTION – Promote your business effectively.

Every good retailer from Tesco to Harrod’s does. Consider using a ‘Greenwood’ sales promotion to increase sales, turn stock into cash and win future market share, while protecting your profit at the same time. Call Greenwood!

INTERIORS MONTHLY MAY 2013

INSIDE THIS ISSUE NEWS 10

Axminster sold to consortium

12

Carpetright sees sales jump

14

Rebuild vow after fire destroys store

FEATURES 8

Awards Vote for the best in the Interiors Monthly Awards 2013

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Beds and bedroom Reinvention, consumer choice, airflow and investment

50

Carpet Are stripes the next big thing?

58

Upholstery Comfort and style

62

Vinyl The latest developments

76

Accessories Keeping track of time

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Review Preview Interiors LDN

REGULARS 3

Comment

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Opinion

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New products

NEXT ISSUE Manchester Furniture Show preview Buying Groups’ National Flooring Show review Exhibition guide www.interiorsmonthly.co.uk

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AWARDS

Vote for the best Retailers to complete only

Best Luxury Vinyl Supplier

Best Customer Service (Furniture)

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Best Flooring Exhibition

Best UK Furniture Manufacturer

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Best Flooring Website

Best Overseas Furniture Manufacturer

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Best Flooring Wholesaler

Best Furniture Buying Group

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Best Software Supplier

Best Accessory Supplier

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Best Finance Provider

Best Bed Manufacturer

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Best Supply Chain/Logistics Company

Best Bedroom Manufacturer

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Best Business Support

Best Dining Room Manufacturer

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Best Marketing Support

Best Living Room Manufacturer

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Best New Exhibition

Best Children’s Furniture Manufacturer

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Innovation of the Year

Best Fabric Upholstery Manufacturer

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Best Mattress Manufacturer

Best Leather Upholstery Manufacturer

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Best Recliner Manufacturer

Best Furniture Wholesaler

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Best Home Entertainment Supplier

Best Fabric/Soft Furnishings Manufacturer

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Best New Supplier

Best Furniture Exhibition

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Product of the Year

Best Furniture Website

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Suppliers to complete only

Best Customer Service (Flooring)

Best Flooring Retailer (1-2 stores)

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Best UK Flooring Manufacturer

Best Flooring Retailer (3+ stores)

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Best Overseas Flooring Manufacturer

Best Furniture Retailer (1-2 stores)

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Best Flooring Buying Group

Best Furniture Retailer (3+ stores)

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Best Carpet Manufacturer

Best Online Retailer

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Best Rug Supplier

Best Interiors Retailer

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Best Laminate Manufacturer

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Best Solid/Engineered Wood Manufacturer

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Best Underlay Manufacturer

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Best Vinyl Manufacturer

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Interiors Monthly May 2013

Please fax your completed form to 01732 783 562 or email your nominations to: akidd@interiorsmonthly.co.uk Name ....................................................................................................................

Company ............................................................................................................

Position ................................................................................................................

Tel ..........................................................................................................................

Email .....................................................................................................................

NEWS

New owner puts residential focus on Axminster Axminster Carpets is to focus on the residential market after a consortium of local businessmen, including former md Joshua Dutfield and Stephen Boyd, chairman of leather company Pittards, bought the carpet manufacturer.

The group has secured funding from Centric Commercial Finance.

Axminster Carpets (2013) Limited has bought the Axminster manufacturing site, which employs 100 people, and the factory outlet stores in Axminster and Buckfast.

Dutfield says: ‘I have fought for the survival of this business over the last few months and indeed the last few weeks have been the most challenging of my life. I have been determined to do everything possible to secure the continuation of the business for the Axminster community and I feel a sense of pride in securing our future.

‘On behalf of the management team I would like to thank our customers, suppliers and employees who have been behind the efforts to save the business throughout this difficult period.

‘We have a strong and talented team who I am confident possess the skills needed to take this business long into the future. This fantastic brand and company will go on making world-class product in Axminster; we march forward with pride and with a passion to succeed,’ he adds.

Axminster Devonia Plain

Panther flexes its muscles on Beales’ board Andrew Perloff, Panther executive chairman and founder, and the largest shareholder at department store chain Beales, has brought in Stuart Lyons, Airsprung Group chairman, to the board in an effort to improve performance.

Panther bought Airprung Group for £7.9m in October 2011 and owns 29.72% of Beales shares.

As well as its shareholding in the

group, Panther owns the freehold of Beales’ Lowestoft, Wisbech and Beccles branches. These are let on a share of profits basis until May 2014, when panther is likely to revert to a traditional lease.

Lyons was previously md of UDS Group plc, owner of Allders department stores, Richard Shops, John Collier and Timpson businesses, and chairman and

Ex Brian James director banned A former director of failed retailer Brian James has been banned from being a director for five years.

Stephen Dodd paid himself and friends rather than customers or creditors ahead of the retailer’s failure. Founded in 1975, Brian James began to experience cashflow problems in 2009 and by February 2011 was unable to pay all its debts. In March 2011 it went

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Interiors Monthly May 2013

into administration with debts of more than £2.6m, including almost £100,000 of customer deposits.

The Insolvency Service discovered that in the six weeks before administration Dodd paid £53,864 to himself and friends, including wage arrears and advance holiday pay, at a rate of more than double his previous salary.

chief executive of Royal Doulton.

He replaces Simon Peters, Panther’s finance director, as Beales non-executive.

The change comes as the loss making chain has agreed to the possible sale of its Tonbridge, Kent store to Sainsbury’s, which occupies the next door site. Beales has been paid £1m and if conditions are met and the supermarket buys the store it will pay up to a further £3m.

Olympia owed £4m Failed upholstery manufacturer Olympia Furniture owed more than £4m. The latest report from administrators FPR Advisory shows the firm owed unsecured, non-preferential creditors £2.5m while creditors overall face a shortfall of £4.39m.

The Ashton-under-Lyne company was closed in February with the loss of 135 jobs. SKG Capital bought it from Welle in 2011 after Olympia lost a major Ikea contract.

A ‘time to pay’ deal was agreed with HMRC in 2012 but it could not secure finance.

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The H O M E of G R E AT B R I T I S H FURNITURE

NEWS

Sales jump at Carpetright Carpetright, the country’s largest flooring retailer, has enjoyed strong UK sales and a ‘solid’ performance in the Republic of Ireland. Like for like UK retail sales increased by 6.7% in the quarter to 20 April. UK like for like sales were 5.6% higher with total sales up 4.4%.

‘We are pleased to report good like for like sales growth in the UK. While the recent cold spring weather has been positive to our sales, we believe this performance reflects the continued success of our programme of self-help initiatives,’ says Darren Shapland, Carpetright chief executive.

These initiatives include the ongoing programme of store refurbishments, introducing an improved laminate range to more stores, the development of the

bed business and the increased use of digital media.

He says: ‘This has been achieved in a market which remains challenging with consumers very focused on getting a good deal, necessitating a highly visible and compelling promotional programme.’

Business in the Rest of Europe, down 10.2%, continues to contrast a solid performance in both Belgium and the Republic of Ireland, offset by the continued weak performance of business in the Netherlands.

‘The group result for the year to date is in line with management’s expectations and while trading conditions remain challenging, we have good momentum with our self-help initiatives which we believe will carry on to the new financial year,’ adds Shapland.

Betta Living seeks investment for expansion

Betta Living plans more stores

Bedroom, kitchen and bathroom chain Betta Living is looking for external investment to accelerate its expansion after a jump in profits.

The chain has 29 stores and at least two more are planned for 2013. It has appointed Rickitt Mitchell to advise on a potential investor or trade partner.

The move comes after parent company Dean House saw pre-tax profits climb by 45% to £1.5m in the year to 20 November. Sales rose 22% to £29.9m.

‘The home improvement market has

Whitestone adds Thomas Witter to its portfolio Carpet manufacturer Whitestone Group has bought Thomas Witter, adding to its portfolio of brands which already includes Hugh MacKay, Gaskell MacKay, Carpet Line Direct and Whitestone Weavers.

Thomas Witter will continue its manufacturing operation while distribution will be moved to Whitestone’s new distribution centre in the North East of England.

‘There’s a natural fit with Whitestone so when the opportunity arose it made strategic sense to go for it,’ says Steve Byrne, Whitestone md. ‘As another wool house with a proud home-grown

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Interiors Monthly May 2013

heritage and strong British wool standing, there are parallels between the two businesses that should make the transition easier.

‘Wool is and always will be our mainstay and that’s what Thomas Witter does best. We look forward to seeing how our ranges can complement each other in different markets to offer the customer an even broader selection of wool blend performance products,’ he says.

Thomas Witter has a strong presence in the residential and new housing sectors and Byrne says the company will be looking to maintain this focus.

been through a torrid time but we have been able to grow our market share and develop our brand by maintaining customer service levels and controlling costs. We have started the current year extremely strongly, with online sales up by 30% and higher average order values,’ says Noel Dean, Dean House chairman.

‘In addition, the new stores will greatly enhance our geographic presence and give us physical locations in areas where we already have very good Internet demand,’ he adds.

Quartet for Steinhoff Steinhoff International has added to its UK portfolio with the acquisition of Myer’s, Slumberland, Staples and Dunlopillo.

Manufacturing will continue at all the current locations and plans are under way for growth and investment over the coming years, says Andy Murdoch, Steinhoff UK Manufacturing md.

Show move The South West Furniture Show is to be held two weeks earlier than planned.

The event was due to have taken place on 1-3 October, but would have clashed with the Branded Furniture Show and Minerva. The show will now take place on 17-19 September.

It is in passion where we find our finest moments.

The measure of life is not in its possessions; what matters is a sense of accomplishment It resides in-between the vision and creation – in the time taken between expression and distinction.

It reveals itself through a restless passion to pursue beauty and perfection, not to be noticed, but to be remembered.

Life is what we make of it.

Live with pride.

Corium Italia A proud tradition from Tuscany.

HTL (UK) Ltd Unit M, Metro Business Park, Clough Street, Hanley, Stoke-on-Trent, ST1 4AF Tel: 01782 406666 • Fax: 01782 406677 • Email: sales@htluk.com

people

NEWS

Godwin vows to carry on Dunlop Adhesives has appointed Amy Rushton as assistant brand manager.

Stuart Hibbert, Breasley Consumer Products md, has been elected National Bed Federation president.

Owner Ike Godwin has vowed to rebuild Stockton retailer Godwin Furniture after the store was destroyed by fire – and work until he is 100.

The town centre store was gutted by a fire on 23 April. It has been deemed structurally unsound and will have to be dismantled to make it safe. Witnesses spoke of flames twice the height of the three-storey building.

‘My aim was to keep working until I’m 100 and that’s still my aim. I didn’t get to bed until three, and I was up again at six. I wasn’t sleeping the whole time; my mind was racing about what

orders we’ve got coming in, who was supposed to have stuff delivered, what stock we hadn’t sold,’ says Godwin.

‘I’ve had suppliers and customers on the phone all morning. They’ve been marvellous. The first man I called, I was telling him he might not be able to get his furniture until next week, but he was just asking how I am. They’re all worrying about me, but I’m worrying about them.

‘We’re a very old fashioned company, never been late paying a supplier, never ripped a customer off, always delivered on time. People are loyal to us, and that’s paying off now,’ he says.

Race returns to his roots

Derry’s Furniture has named Jill Chandler as sales representative for the North East and Yorkshire.

Julian Bowen has appointed Michael Miller as sales representative for the North West of England.

Tredaire is one of Interfloor’s brands

Underlay reorganisation Product and repair services provider Furniture Clinic has appointed Andy Earnshaw as repair service manager.

Underlay manufacturer Interfloor has launched a consultation process with employees following proposals for a major reorganisation that would see the closure of one of its manufacturing plants.

The group wants to close its Heathhall, Dumfries plant and consolidate all its PU underlay manufacturing at its primary manufacturing centre in Haslingden, Lancashire.

Accessory manufacturing and distribution will remain in Dumfries. Some 108 staff are employed at the sites and 53 will be affected by the proposals.

Furniture retailer Iain Race has opened a new store a year after Race For Furniture was bought by Michael O’Connor Furniture following Race’s administration.

Race has opened Holmes and Race on Borough Road, Middlesbrough – where his grandfather Ernest Oswald Race set up business in 1920.

‘There’s a long history of being here and running the business and we thought this would be the ideal place to start again. We hope to be able to offer a personal service that no other furniture business offers,’ he says.

‘One of the partners in the new business is Chris Holmes, who runs a haulage firm, so if a customer wants something delivering to Devon we will do it, if they want us to travel up to Edinburgh we will.

‘Last year was really difficult when the business went into administration so we have gone back to our roots and started again,’ adds Race.

Clare puts plans for bed chain ‘on hold’ Mike Clare has called a halt to the launch of his planned Buzz Beds chain, suggesting that he could not bring himself to compete with Dreams, which he described as his ‘baby’.

Clare says his plans for the 60-store chain are ‘on hold’ after difficulties,

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Interiors Monthly May 2013

including gaining control of a number of former Dreams stores.

‘This has been a difficult decision but I remain hugely enthusiastic and committed to the furniture industry, especially bed retailing, and am keen to remain involved in some

capacity or other,’ he says.

‘There is one more reason and that is more emotional: Dreams was “my baby” and somehow I feel uncomfortable competing against a company that I founded, developed and loved for over 20 years.’

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OPINION

Chris Witt Carpetworld salesman

The real reason for high street suffering I am frustrated with the preconception that the downturn of our high streets is all because of the rise in Internet use.

I firmly believe that the fall is due to the fact that landlords will not offer cheaper rents and shorter leases to encourage the Internet businesses to have a shop. As there is no flexibility, they remain Internet based only.

When are councils and landlords going to understand that a home-based business run from a room or shed that is successful and wants a small shop, cannot and will not pay three months upfront rent, ongoing legal costs and be tied to a three-year legal lease?

If only they would realise there are hundreds of these types of

businesses around. One only has to look at Facebook to understand this.

My partner is a couture dressmaker and most of her business comes from the Internet. But some 90% â&#x20AC;&#x201C; if not more â&#x20AC;&#x201C; of her customers come to visit her as they desire the whole experience. They tell her they get frustrated at the lack of shops offering the old fashioned small business.

She is currently renting a small craft unit from the local council on a no-term lease with a three-month notice period. It charges ÂŁ300 legal fees and one month rent in advance. The units are full and I wonder why.

Small businesses have joined together in local industrial units to offset costs and they thrive, even though locally the shops that everyone really wants are boarded up and Nuneaton and Bedworth is dying. Only a massive Tesco keeps the place on the map.

We need to really understand why the shops are empty and not palm the excuse on to some unquantifiable reason.

Small businesses have joined together in local industrial units to offset costs and they thrive

www.interiorsmonthly.co.uk

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NEW PRODUCTS

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1 The Ultimate Design cushion flooring collection by Avenue Floors adds a chic and contemporary feel to on-trend homes.

Comprising a diverse array of 20 modern styles that include stone, tile and wood-look decors, Ultimate Design will appeal to a wide range of tastes.

Tel: 0800 032 3970 2 The intensive three-day Master Installer course at the Quick-Step Academy has cemented the training centre’s reputation as the number one destination for installers looking to expand their skillset and reap the rewards that come with being accredited by

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Interiors Monthly May 2013

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one of the largest flooring manufacturers in the world.

Visit: www.quick-step-academy.co.uk 3 Hyder Living’s latest collection of painted wooden children’s beds includes Pulka, a single sleigh design with a pullout guest bed and three storage drawers. Pulka features authentic sleigh styling such as roll-top edges and softly curved head and foot ends.

Tel: 01484 531 000 4 Showcasing the finest in eco-friendly design and containing an impressive 93% pre-consumer recycled content, the Tradition

collection of cork floors by Granorte is for retailers looking to provide discerning shoppers with green and stylish products for the home. Tradition has 36 decors including Champagner Weis.

Tel: 01785 711 131 5 The Ultimate SmartStrand display unit by Mohawk shows an array of styles all crafted from the soft and durable SmartStrand fibre, which is partly made from corn. The unit is designed to meet a wide range of design tastes with carpets to suit many different homes.

Tel: 01282 606 992

posture sprung slats

metal centrerail

plantation timbers

no centre-leg

quality upholstery sustainable sourcing

Leading the way in upholstered bed design Kaydian offer a prestigious range of high quality bedsteads with impressive designs in static beds, TV beds and lift-up ottoman storage beds in a variety of leather and fabric upholstery.

Customer service is a key focus for the company with dedicated Area Account Managers maintaining regular customer contact and a customer service department, together with a partnership with Ecomaster, delivering a high level of service and support.

ventilated base

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sleep in style Redburn House Redburn Road, Westerhope Newcastle upon Tyne, NE5 1NB T: 0191 2712118 F: 0191 2862846 E: sales@kaydian.co.uk W: www.kaydian.co.uk

NEW PRODUCTS

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6 Crown Floors has doubled the points retailers receive on sales of Alderley Edge (pictured) and Reigate Fort if they are Crown Floors Loyalty Club members. It is available in nine shades on the large Crown Floors POS wall unit, and two new icy blue and pink colours that are only available on the smaller lectern.

Tel: 01903 866 742 7 Edel Telenzo’s Mayfair range is set to become a company staple, as it ticks all the boxes a hardwearing, good looking, plain but textured loop carpet, should tick. It is a Brussels bouclé style in three-ply 100% wool in seven neutral shades: alabaster, linen, carbon, steam, hazel, iron (pictured) and russet.

Tel: 01422 374 417 8 E15’s Hiroki table (pictured with the Houdini chair) has a marble top and powder-coated steel base available in signal

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Interiors Monthly May 2013

white, traffic grey, umbra grey, jet black, mint, light blue, navy, green brown, beige red, honey yellow and flame.

Visit: www.e15.com 9 The striking sidecut of the backrest of Team7’s Aye gives it an airy appearance, while also functioning as an area from which to hold and move the chair. It has a flexible backrest, ergonomic armrests and a soft, comfortable seat. The Aye is available in 23 leather shades, four woods and with or without arms.

Visit: www.team7.at 10 Waldorf from Gainsborough Beds is part of the Pocket Cloud Range. The handmade mattress contains some 3,000 springs (in the 150cm model) and layers of natural fillings, including wool, silk and cashmere. It is available in 14 base colours and options.

Tel: 01225 779 132

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:('1(6'$< WK 0$< Over 60 leading brands converge at one place this May for The Buying Groupsâ&#x20AC;&#x2122; National Flooring Show. If youâ&#x20AC;&#x2122;re a member of a buying group make sure you visit to see the very latest in carpets, rugs, laminates, woods, LVTâ&#x20AC;&#x2122;s, underlays and accessories.

29(5 /($',1* %5$1'6

23(1 &5$1025( 3$5. 62/,+8// :(67 0,'/$1'6 % /)

Voted â&#x20AC;&#x2DC;Best New Flooring Exhibitionâ&#x20AC;&#x2122;

To register visit www.bgnfs.co.uk

NEW PRODUCTS

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11 Axo Light’s Fairy crystal diffuser light is characterised by a multitude of facets creating an interesting play of light, even when turned off: when sunlight falls on the lamp, the crystal reflects the light on to the walls, just like a kaleidoscope.

Visit: www.axolight.it 12 The latest offering from Balta Broadloom’s StainSafe collection is A Dozen Stripes, with three designs in four vibrant colourways: Baseline; a plain cut pile twist, Dreamliner; a heather cut pile twist and the loop and tip sheared Oneliner, making it a

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Interiors Monthly May 2013

range defined by choice and variety with a style to suit all rooms.

Tel: 00 32 5662 2211 13 B&B Italia has introduced an outdoor version of Naoto Fukasawa’s Pipilio upholstery. The plasticity of the indoor version is retained but with a lighter look thanks to the anthracite coloured polyethylene weave.

Visit: www.bebitalia.com 14 Maxalto’s Recipio table has been created mainly as a night table, but is versatile

enough to fit in any room of the house.

Recipio is unique for its tripod frame, which accommodates lacquered tops in the shape of trays.

Tel: 01233 770 555 15 Simon Pengelly explores traditional chair making techniques with his Norse Chair for Modus. Norse is a contemporary take on a Scandinavian style chair with steambent wood key to the chair’s production and design. The chair has a light and airy appeal with a distinctive contour.

Tel: 01460 258 590

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RRP: £285

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‘We are proud to have been granted a full European patent licence across our integral fitted barriers and have been given approval of means of ‘safer chairs’ by leading regulatory research authorities.

Importantly our fitted barriers make our lift and recline chairs more aesthetically pleasing on the eye by hiding the mechanism and electronics.

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TECHNOLOGY

Mobile matters Many companies have not updated their websites for smartphones and tablets There is clear evidence that more people are browsing the web on the go with smartphones and tablets but a worrying number of UK firms – including furniture and flooring retailers – may be at risk of losing the audience they worked hard to acquire as consumers switch to browsing the Internet from a mobile device.

According to research commissioned by 1&1 Internet, despite 64% of small business owners having used a mobile device to surf the web in their private lives, more than half (53%) have not yet checked the appearance or functionality of their own business website using this method, says Richard Stevenson (pictured), 1&1 Internet head of corporate communications.

The smaller screen and touch functionality of mobile devices can often

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Interiors Monthly May 2013

make it necessary to adapt the design of websites. From businesses that have examined their web presence from a mobile, 41% admit their website has a reduced appearance from a mobile device, and 36% know of reduced functionality. Only 7% of firms were confident they have optimised their websites for mobile usage, while 65% have no plans to do so, according to 1&1 Internet’s research.

It appears that many UK business owners place a low importance on whether their website can be used comfortably from a mobile device. Only the minority of owners (18%) believe a mobile-friendly website would positively impact sales revenue, 23% recognise a link to brand enhancement, and 31% feel it could provide access to a broader range of customers.

‘The figures suggest that complacency on the issue has the potential to place firms at risk of losing website visitors and failing to engage with consumers,’ Stevenson says.

It is perhaps unsurprising that mobilefriendly website features are still not

Industry specific templates are available

commonplace. Just a quarter of firms have a location map on their website, or have location listings on popular search engines such as Google, he says.

‘Many UK websites have not yet reached the Smartphone age. Interiors retailers must ensure that when their website is viewed on a mobile, it loads promptly, functions correctly and comprises an attractive and fitting representation of them,’ he explains.

There are website packages that help small businesses such as furniture and flooring firms launch an effective website in minutes. In particular, there are low cost packages with a choice of industryspecific templates and content that deliver a website automatically optimised for display on popular smartphones.

‘Every business must ensure they are online whenever and wherever their customers need them. By accommodating the mobility of their online audience, customer loyalty and spend can be enhanced. On-the-go web access is a trend that can be used to a retailer’s advantage,’ adds Stevenson.

Visit: www.1and1.co.uk

BEDS AND BEDROOM

Driving demand Dormeo Octaspring continues to invest in boosting awareness ‘We’re not happy just to sell product to our retail partners and leave it at that, because the story doesn’t end there,’ says John Bramm, Dormeo Octaspring md.

He says the company takes great responsibility for the sell-through of its mattresses, and spending large sums of money advertising Octaspring on TV to drive customers to retailers is a major part of that. It promotes the brand in a variety of ways on TV. Some of this is through the award-winning infomercial, a format which allows it to tell the full story of its new technology.

‘To really create demand for the product we also run co-branded ads in collaboration with retailers on TV and in the local press, and we have been engaging in major TV programme sponsorships, first with Daybreak Weather on ITV and most recently with Bedtime Live. Both of these sponsorships reach a huge audience and fit perfectly with the innovative sleep solutions we are offering,’ he says.

Support for the retailer doesn’t end there. It has made significant investment in POS and interactive iPads reinforce all the product benefits consumers will have seen elsewhere. Educating both the retailer and the consumer not just about the product, but sleep in general, is

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Interiors Monthly May 2013

Dormeo Octaspring marked National Bed Month with publicity stunts

important to the company, says Bramm.

Octaspring has also achieved notable growth in social media and PR in recent months, receiving nationwide coverage for a sleep stunt in Central London during National Bed Month.

‘This wasn’t just about creating a fun video, we carried out some research into the sleep habits of 1,000 Britons, and included the question asking people what were the strangest places

they have slept,’ explains Bramm.

‘We had some fabulous engagement across our social channels with this and the survey made it into the national press. It was a great opportunity to have some fun, while reinforcing the message that too few Britons are getting a good night’s sleep, and that having the right mattress could be absolutely key to daytime well-being.’

Email: Jim.Harrower@dormeo.co.uk

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BEDS AND BEDROOM

Increasing comfort Silentnight has enhanced its Classics Collection Silentnight has recently upgraded its long established Classics Collection to offer retailers increased choice when it comes to helping customers get a great night’s sleep.

The collection now features pocket spring mattresses to meet growing demand in the market. The 1200 Classic Pocket Luxury, 1000 Classic Memory and 800 Classic Pocket models all incorporate Silentnight’s Mirapocket spring system with targeted zoned support.

All three models offer features including memory foam, Purotex probiotics to help allergy sufferers and ensure the mattress is hygienically clean and Ecofibres to prevent overheating.

To complement the new mattresses, the sprung divan bases have been improved.

‘The upgraded sprung divan base offers consumers a softer, more luxurious feel. The sprung base works together with the mattress to adapt to the body’s contours. It also features a sprung edge base that helps to prolong the life of the bed. In contrast, solid top divan bases have a solid, non-sprung top panel and are ideal in offering exceptional comfort but a firmer feel,’ says Claire Fenton, Silentnight brand manager.

The company helps retailers communicate the features of its upgraded sprung divan base with instore POS and display models featuring half sprung base and half solid top divan bases. Customers can feel the difference and choose the firmness and support they prefer.

Its latest Ottoman storage solution also helps maximise space, with the front half of the bed lifting to offer discreet underbed storage plus two drawers.

‘Our extended Classics offer and upgraded divan base solutions have been launched to meet the growing demands of the bed market, while enhancing the ever popular Classics collection. The new models offer retailers a host of comfort and storage features ensuring that there is an offer to suit all styles, tastes and budgets,’ adds Fenton.

Silentnight, tel: 01282 813 333

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Interiors Monthly May 2013

Ottoman models (above and below) provide extra storage

There is a choice of bases

BEDS AND BEDROOM

By appointment Staples will be among the companies at the Coronation Festival Staples & Co is participating in the Coronation Festival in Buckingham Palace Gardens from 11-14 July alongside some 200 other companies granted the Royal Warrant of Appointment.

The Coronation Festival is part of the 60th anniversary of The Queen’s

Coronation celebrations, and will be the first time Royal Warrant Holders have been united in an event of this scale.

The festival celebrates innovation, industry and excellence and will promote the best of UK PLC, both nationally and internationally, as a thriving destination for business, investment and tourism.

Staples will be in the homes and gardens section of the festival, demonstrating its long tradition of craftsmanship and showcasing its time as a Royal Warrant holder, and will present its handmade beds to an expected 60,000 visitors.

Visit: www.staplesbeds.co.uk

The festival is from 11-14 July Left: Brittannia

A royal history On October 26, 1915, when visiting troops in France, George V’s horse reared and fell, after being excited by cheering crowds, causing severe straining to the King’s back.

On his return to the UK, he was advised by his doctors to sleep on a Staples bed to maintain correct spinal support.

That the bed had ‘given satisfaction’ to the King was then used in all company literature and advertisements. In the ensuing years similar beds were supplied to several royal residences.

In 1932 a Royal Appointment for Manufacturers of

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Interiors Monthly May 2013

Bedsteads and Bedding was granted by the King and has since been renewed by each successive monarch.

After the Second World War, one of the company’s first orders was for a bedstead and mattress for George VI, for whom Staples had first made a bed in 1929. Several replicas were later ordered for the royal residences.

During the past five years Staples has supplied royal households and procured natural fillings for its mattresses from organic British farms including Prince Charles’ Duchy Home Farm.

BEDS AND BEDROOM

A healthy UK network Velda has a new UK agent As it prepares to celebrate its 60th anniversary of manufacturing beds in Belgium next year, Velda has appointed Radley Designs as its UK agent. Radley is already the UK distributor for Dutch bed brand M Line and partners Sally Edwards and Adrian Eyre have more than 20 years experience in the bedding industry managing premium mattress brands.

A range of beds and Multisense mattresses have just been launched for the UK market. The Multisense range features inner tufting for strength and security that traditional tufting offers, but

with the comfort of a deep quilted cover that is free from surface tufts and a seven-zoned multi-layered pocket spring system.

The mattresses also feature Aegis Premium, a treatment for permanent protection against bacteria and dust mites, plus moisture regulating properties ensuring a fresh and clean sleeping environment.

‘The Velda mattresses are complemented by high quality upholstered sprung and adjustable bed bases and customers can customise the

detail and choose from a wide range of stylish fabrics, feet and headboards,’ says Edwards. ‘And the new range offers a high quality product while providing exceptional value for money.’

M Line is a leading bed brand in Holland and has a strong market presence in Holland, Germany, Belgium, Turkey, Spain, Austria and Switzerland.

The Slow Motion range of mattresses feature pressure relieving viscoelastic, patented shock absorbers, air and moisture honeycombs, zoned comfort areas, a seven-zone pocket spring system, patented hygienic climate control and a FleXnet support system.

‘The Barcelona FC youth academy training centre and many other athletes also use M Line mattresses and pillows to help their performance and recovery.

M Line has an excellent technical story, good margins and supporting in-store studios. We are looking to develop our network of retailers for both brands supported with excellent customer service and support, in-store studios and POS,’ adds Eyre.

Radley, tel: 07714 340 141

Top: Velda Evolution Above: M Line Slow Motion Left: Radley Design now represents Velda and M Line in the UK

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Interiors Monthly May 2013

BEDS AND BEDROOM

Consumers can design online with more than 5,000 options available and a choice of four arm designs

Maximum choice Thousands of options can be offered from only two Gainsborough sofabed display models Gainsborough has introduced a customised sofabed system, Sofa Bed Choice, which means retailers can offer more than 5,000 options from only two models on the shopfloor.

‘At the centre of the concept is the ability for the consumer to develop their own sofabed, either in-store, or from www.sofabedchoice.co.uk. Many leading car brands offer this customisable feature and we are delighted to extend the idea to sofabeds,’ says Jerry Yates, Gainsborough md.

Starting with the basic seat cushion/ back cushion arrangement, the consumer can personalise their design by adding a variety of different options, such as a choice of arm shapes, colours,

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Interiors Monthly May 2013

mechanisms, mattresses, feet and scatter cushions. Every Sofa Bed Choice configuration available can be developed from only two floor placings, these being the standard three-fold and the upgrade two-fold mechanisms.

Key to the concept is that which ever arm shape is chosen from the four options available in conjunction with a particular mechanism and mattress, the comfort, feel and sit of the sofa will always remain consistent, he says.

This means that the consumer can select a style without necessarily needing to sit on it to be assured that it will be correct.

Free in-store POS is being offered to retailers and while consumers can create

their personal sofabed online, the website encourages them to contact Gainsborough for details of their nearest Sofa Bed Choice stockist.

‘Sofa Bed Choice sets out to further cement Gainsborough as the premium sofabed supplier to the UK market. With retail selling space at a premium, we recognise how important it is to offer retailers the maximum choice and sales from minimum floor placings. This concept allows the retailer to achieve this and at the same time offers the consumer immense choice of shape, colour, size and specification down to the last detail by way of a simple step by step process,’ adds Yates.

Gainsborough, tel: 01225 779 132

SOFA BED CHOICE

From 2 floor models

4 arm shapes • 16 fabrics • 9 scatter cushions 4 mattresses • 2 mechanisms • 3 sizes • 2 feet colours

5,000+ combinations

Nouveau

Modern

Call Sales Office on 01225 779132 for more information. www.sofabedchoice.co.uk

Contemporary

Sofa Bed Choice will be supported in store with a full swatch as well as eye catching POS boards.

Art deco

We understand that retail floor space is at a premium which is why we have developed Sofa Bed Choice. From just 2 floor models your customer can choose from over 5,000 permutations. Each arm shape is the same trade price with mechanism and mattress upgrades available.

BEDS AND BEDROOM

Get in shape Carpenter’s zoned foam springs help improve airflow For memory foam products, airflow is a vital part of making sure the sleeper does not become too warm and uncomfortable. Carpenter UK’s fastgrowing consumer division has developed Spring Link to tackle the problem.

Consisting of a series of interlinked foam springs, the springs are available in a selection of shapes, providing softer, more responsive support and enhancing active airflow through the product.

The technology, for which Carpenter has applied for a patent, has been applied to toppers and pillows and offers the ultimate support of memory foam, featuring zoned foam springs, which adapt to the required pressure so it is not too hard or too soft.

‘We have worked hard to develop truly innovative technology which has been applied to a number of products, including mattresses,’ says Gillian Finch, Carpenter, consumer division national sales manager.

‘The great thing about the technology is that different shapes and sizes of links can be cut, allowing us to create bespoke Spring Link patterns to suit client requirements.’

There is also a range of temperature regulating accessories, including the Therapearl contour memory foam pillow, developed under the Sleep Better brand.

It features gel bead technology within a removable and reusable pack that can be either frozen or microwaved to cool or heat the pillow depending on requirements.

The Sleep Better zoned mattress topper with Coolmax fitted sheet incorporates a six zone grid profile across high density memory foam to offer a luxurious sleeping surface with the benefit of moisture management technology.

‘The new additions to the Sleep Better range are designed to meet the niche needs of the increasingly savvy shopper, looking for more than just a standard pillow or topper,’ says Finch.

Visit: www.carpenterconsumer.co.uk

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Interiors Monthly May 2013

Spring Link can also be used in pillows

Spring Link shapes can be customised

BEDS AND BEDROOM

Covering all angles Caxton offers a variety of styles Companies can develop a reputation for being limited to one style of product, but Caxton’s latest designs – London and Bianca – means it has feet firmly in both the classic and modern camps.

‘Style and sophistication is what sets the new London bedroom collection apart. Featuring a luxurious Sleek Oak finish with a striking horizontal grain and vertical edge, the effect is elegant and contemporary and yet homely at the same time,’ says Mark Woodberry, WBH md.

‘Softly curved stainless steel finish handles help to create an air of refinement, while the comprehensive range of wardrobes and chests follows the tried and tested formula that has made its predecessors so successful,’ he says.

The London collection offers mirrored, plain and sliding wardrobes with a practical choice of shelf, full-height and halfheight hanging space options, a range of chest sizes and a matching over-bed unit to create a built-in bedroom look.

In contrast, the mirrored door and drawer fronts of the Bianca bedroom collection combine with high gloss surrounds – available in white or cappuccino – to create an air of decadent style.

‘As with our other modern bedroom collections – the upmarket high gloss Breeze and the cosmopolitan mirror and grey oak of Juliet – it’s the sheer quality of the finish and the surprisingly low price point that makes the Bianca bedroom so attractive,’ says Woodberry.

‘Add to this the benefits of buying British and an efficient and flexible UK manufacturing facility renowned for offering consistency of quality, quick delivery and award winning support.’

Visit: www.caxtonfurnitureonline.com

Breeze

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Interiors Monthly May 2013

Bianca

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BEDS AND BEDROOM

Divan inspiration Sweet Dreams offers a comprehensive selection of divans

Sark

Sweet Dreams has long been known for its extensive range of divans, with its eight collections all made at its premises in Lancashire, offering beds to suit most needs and budget.

At the top end is the new Cool Gel Pocket Spring 1500. The divan combines cool gel with memory foam and a high count of pocket springs. It features Sweet Dreams’ Cool Gel Ultra Air System which allows air to flow between gel springs.

Cool Gel is described as the softest solid on the planet and is the very latest in mattress fillings. Fifteen times cooler than memory foam, Cool Gel retains its elasticity and conforms to the body’s shape, making for cool, comfortable sleep.

The mattress sports a knitted fabric top and a 3D mattress border, with the contemporary fabric used in the mattress echoed on the base. Cool Gel Pocket Spring 1500 comes in three sizes and in sprung edge or platform top. Storage options consist of two-drawer, fourdrawer and ottoman base.

Beds from the Enchanted collection, featuring the company’s exclusive spring system, Sleepzone, have long been among its bestsellers. Sark is the flagship

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Interiors Monthly May 2013

Rose

Cool Gel Pocket Spring

bed in the collection with its high loft micro-quilted mattress top in a cream and gold design. While the usual storage options of side drawers and ottoman apply to most of Sark’s seven sizes, a useful end drawer option applies to the 135cm divan – and to all beds in the Enchanted collection.

Rose is the Comfort collection’s entry level model in five sizes with storage options including an ottoman, and like Sark, an end drawer to the 135cm model.

Beds are made to order and delivered within 10 working days, or consumers can opt for home delivery.

Sweet Dreams, tel: 01282 830 033

Unveiled at Midpoint 18 th &19 th June

BEDS AND BEDROOM The new management team: (from left): Tim Ferguson, Richard Zaluska, Tasleem Tasab, Gary Kanda and Jasbir Singh

Summer of growth Serene Furnishings is investing in its future Bed and bedroom cabinet supplier, Serene Furnishings, is about to embark on a summer of product launches, with several collections set to be unveiled during the next few months.

It is the realisation of a year’s work that has seen considerable expansion at the company’s warehouse and offices in West Bromwich, West Midlands, from where it distributes all over the UK. Warehouse capacity has been increased by a quarter with 130,000sqft now available.

‘We have invested a considerable sum

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Interiors Monthly May 2013

Warehouse capacity has increased by a quarter and more staff have been employed

in the expansion of our warehouse to accommodate the launches that are planned,’ says Tasleem Tasab, Serene founder and md. ‘As a business we remain committed to holding high levels of stock in support of our retailers, ensuring quick delivery and turnaround.’

More warehouse and office staff have been recruited to bolster the logistics and customer service operations, and there has also been a management restructure. Jasbir Singh has been appointed as finance manager; Gary

Kanda IT manager; Richard Zaluska project manager and Tim Ferguson operations manager.

‘As Serene Furnishings continues to grow, it is imperative that we maintain – and improve upon – our high standards of service and performance. We have put in place a new middle-management structure to take charge of key departments and ensure company expansion plans are met and customer expectations exceeded,’ Tasab explains.

Email: sales@serenefurnishings.co.uk

BEDS AND BEDROOM 1 The cover of Bonaldo’s Eureka stands out for its visible decorative stitching, available in fabric or leather, in six colours: white, beige, pale grey, dark grey, red and blue. The metal feet are painted in a choice of four colours.

Visit: www.bonaldo.it

1

2 Hulsta has expanded its Metis Plus collection to include more high-gloss finishes and upholstered beds.

Visit: www.huelsta.com 3 With Aria, Wittmann has developed a floating base that lends itself perfectly to the company’s pocket sprung bed inserts. The upholstered base is available with a removable cover on request. Aria strikes an instant chord with its round, soft edges – a highly desirable property for a bed.

Visit: www.wittmann.at

2

3

4 TCS’ Royal Coil mattress collection has four models, including one designed to have two comfort toppers. It is backed by a selection of bedsteads and headboards.

Visit: www.tcsimports.com 5 Papier is a range of chests of drawers and night stands from Flou in traditional or natural Canaletto walnut. There is a choice of three marble tops: Gold Calacatta, Beige Corallo and Grey veined Orobico.

Visit: www.flou.it

5 4

www.interiorsmonthly.co.uk

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CARPET

Edel Telenzo’s Hammersmith in Westbourne Park

Ulster’s Open Spaces Wellington Stripe

Earning their stripes Stripes are growing in popularity, but how long will the trend last?

Among the near constant introduction of designs for carpet, stripes are becoming increasingly common. Is it the next big thing?

‘Stripes are not just for high traffic areas such as halls, stairways and landings,’ says Lesley Inman, Edel Telenzo UK operations manager. ‘People are using them throughout the house to give their floors more interest. They’re smart, modern yet practical. Stripes are the new patterns.’

Having a plain coordinate – in the Tube Collection, it is Centrepoint – and a shared colour bank also extends the appeal of stripes, providing a unifying factor throughout the home.

‘For 2013, the stripes are getting bolder – a bright, bold multistripe, Hammersmith is the latest addition to the Tube Collection. We’re also introducing more stripes into contract carpets – a jazzy stripe is being added to Lima,’ says Inman.

Ulster Carpets’ Open Spaces (Laneve) Wellington Stripe, launched last summer, has rapidly climbed the sales ladder to become one of its top sellers. Composed of 100% New Zealand Wool, Wellington Stripe is available in five contemporary colourways which coordinate with the plain rib of Auckland and the textured two-tone rib of Queenstown.

Cavalier Carpets now boasts Strata as part of its portfolio, a sister product to the Lupo range, with the same Brussels Weave look. Strata is made using 100% wool yarn in six high fashion colourways.

Edel Telenzo, tel: 01422 374 417 Ulster, tel: 028 3833 4433 Cavalier, tel: 01254 268 081

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Interiors Monthly May 2013

Cavalier Carpets’ Strata

CARPET

Stripes Collection Chocolate Fudge with Pure Living Earth Crystals

Kelly Butler, Brintons design manager, says stripes are on trend, versatile, visually exciting and key for drawing in colour from around the room to complete a design scheme.

‘On a practical level, striped carpets are useful for connecting an interior theme throughout the home and altering room dimensions by giving the illusion of width and length to a space. This makes stripes a design statement staple that is impressively durable,’ she says.

The choice for a striped carpet has traditionally been in hallways and stairwells, but using Brintons’ design tools, trend blogs and room solutions gives inspiration for all areas of the home from sitting rooms and dining spaces to bedrooms and studies. Brintons’ website provides original ideas for coordinating colours and designs, and the comprehensive At Home product brochure is full of inspirational photography.

‘If you’re struggling to imagine the impact of a striped carpet in a room, use the Brintons view in a room tool at www.brintons.co.uk to give a sense of scale to really bring the room to life,’ says Butler.

‘Ranges such as Pure Living and the eponymously titled Stripes Collection can be effortlessly twinned with a number of other plain and indeed differently patterned carpets. Given the flexibility this creates, we can only see striped carpets continuing to thrive.

‘Buying a carpet is usually a long-term investment so consumers will want a design that is luxurious, long-lasting and has the real wow factor. The design team has carefully curated a collection of chic stripes incorporating contemporary colours that complement many design styles and hues. Understanding interior design, the collections appeal to both traditional and

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Interiors Monthly May 2013

Stripes Collection Chocolate Limes with Gainsborough Strand

Pure Living Mandarin Cord with Bell Twist Japanese Sun

current trends, and work using key colour areas for maximum potential,’ she adds.

For a subtle look, one room can be carpeted in a striped carpet and the adjoining room in a coordinating plain to create a harmonious look with a colour scheme that moves seamlessly from one area to another.

Brintons, tel: 0800 505 055

PRODUCT RANGE Softstep Film

All our underlay products are manufactured in the UK

PRODUCT OF THE MONTH

Carpet Cushion Paper This is the latest addition to our revamped range of products. A 100kgm3 density product finished off in a distinctive printed crepe paper to one side & the other in a polyester spunbond.

Available in March from your local distributor or contact Ezi Floor.

Density: Top: Bottom: Thickness: Application:

85 kgm3 Printed Film Plain Film 8mm, 10mm & 12mm General Domestic

Carpet Cushion Spunbond Density: Top: Bottom: Thickness: Application:

85 kgm3 Printed Spunbonded Polyester Plain Spunbonded Polyester 8mm, 10mm & 12mm General Domestic

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100 kgm3 Printed Spunbonded Polyester Plain Spunbonded Polyester 9mm & 11mm General Domestic/ Light Commercial

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Ezi Floor Ltd Units 1&2 Airedale Buisness Park Royd Ings Avenue Keighley BD21 4BY info@ezifloor.co.uk

145 kgm3 Printed White Crepe Paper Plain Spunbonded Polyester 11mm Luxury Domestic & Commercial

Softstep HD Contract 9mm Density: Top: Bottom: Thickness: Application:

145 kgm3 Printed Film Plain Film 9mm Double Stick

CARPET Ideal will expand its striped ranges later this year at The Flooring Show. The collection, which consists of Fashion and Linea, will see the introduction of Moods at Harrogate, says Emmanuel Lioen, Ideal marketing manager. â&#x20AC;&#x2DC;Moods will be a well-balanced package of designer stripes for 2013,â&#x20AC;&#x2122; he says.

Fashion is available in six colours in 4m widths with Easyback felt backing while Linea is available in eight colours in 4m widths with Premiumback felt backing.

Ideal, tel: 00 32 5667 4832

Top left: Fashion Top right: Linea Above: Moods

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Interiors Monthly May 2013

F u r n i t u r e s t or e dis t r i b u t i o n y o u c a n t r u s t F U R N I T U R E L O G I S T I C S & S T O R AG E

• Specialist handling • Pay-as-you-use • Spacious, clean warehouse • UK and Ireland More manufacturers and importers choosing Andrew Porter Limited for store delivery Specialist furniture logistics provider, Andrew Porter Limited, has added yet another name to its growing list of retail delivery clients.

Its pay-as-you-use warehousing and deliveries offer companies a cost-effective and high quality service, also allowing firms to avoid fixed overheads.

Italian firm New Trend Upholstery is the latest company to choose Andrew Porter Limited to manage its storage needs and deliveries to independent and multinational retailers throughout the UK and Ireland.

The award-winning logistics company already works with some of the industry’s leading names, including La-Z-Boy, Duresta, Parker Knoll, Cavendish Upholstery and Westbridge Furniture Designs.

Managing director of Andrew Porter Limited, Tim Aspey, said the company’s commitment to quality was winning them a wealth of recommendations.

“We have been experts in furniture logistics for more than 30 years and we understand what is important to our customers,” he said.

“Our customers trust us to deliver a reliable, quality service and it is this trust which wins us repeat business and recommendations.”

For a quote or to find out how Andrew Porter Limited can help your business, contact us now:

0800 389 1222 sales@andrewporterltd.co.uk www.andrewporterltd.co.uk

New Trend Concepts SRL

FABRIC

Dedar’s Esprit Or gives a contemporary slant to the classical tradition of embellishing fabrics with gold and silver threads.

Tel: 020 7351 9939

Romo’s Kirkby Design Aquavelvet is a short-pile textured cotton velvet, suitable for upholstery and curtains.

Tel: 01623 750 005

Shine on Greys, silvers and greiges dominate among the latest fabrics Zoffany’s Malin Weaves collection combines a plaid, a window-pane check and a plain, woven in a warm combination of yarns that combine a viscose chenille warp with an unusual weft yarn of wool, silk, cotton and polyester spun together.

Tel: 020 7351 4269

Prestigious Textiles’ Stardom sets the scene for high-impact interiors with its selection of graphics. The collection comes in a series of powerful palettes, reflecting the drama created by the huge pixelated flowerheads, dazzling zigzags, painterly cross-stripes and abstract.

Tel: 01274 688 448

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Romo’s Zinc Textile has licenced 12 exclusive images by legendary fashion illustrator Rene Gruaua to create the cotton satin Runway collection.

Tel: 01623 750 005

FABRIC

Romo’s Villa Nova Geneva Vintage is the existing Geneva plain given a stonewash effect to create a faded casual appearance. It is available in 23 modern shades.

Tel: 01623 750 005

Jim Thompson’s Himma Gardens is an imaginary forest filled with exotic plants, mysterious animals and soothing natural scenery.

Tel: 020 7368 7700

Sahco’s Grand Hotel collection of six fabrics draws inspiration from the world’s finest hotels.

Tel: 020 7352 6168

Sanderson’s Sussex Downs uses Jenny Frean’s illustrations of trees, hedgerows and scattered dwellings. It is available on unbleached linen union in two colours and on fine cotton voile in one colour.

Tel: 0844 543 9500

Inspired by watercolours depicting the interplay of ocean and sky, Romo’s Mark Alexander Voyage linen print and embroidery collection has 10 designs, including Wavestorm (headboard) and Calligraphy Mist (screen).

Tel: 01623 750 005

www.interiorsmonthly.co.uk

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UPHOLSTERY

Cool movers The latest motion upholstery combines style and comfort

Once consumers would be willing to sacrifice a bit of comfort if the sofa looked good or would accept it wasn’t 100% their ideal style if it was fantastically comfortable. Today they demand both comfort and style.

Corium Italia’s Brando has a new mechanism that allows contemporary high-base designs to become recliners. It is available from the HTL subsidiary in both standard and recliner (electric or manual) sofa options.

Its sister model Mooving has an electric back cushion and comes with an optional top of the range Bowers & Wilkins hi-fi system, incorporated into the corner. The system can be operated by any Bluetooth device.

‘Mooving combines great looks and sublime comfort with the ultimate quality sound system,’ says Mark Flint, HTL UK md.

Sitting Pretty’s Derwent, in common with the rest of its matching sofas, is available as either a manual handle recliner or as an electric recliner, both based on its Wallhugger movement.

Two and three-seater options are available across all models and both seats recline on the two-seater models while the outer seats recline on the three-seaters.

Corium, tel: 01782 406 666 Sitting Pretty, tel: 01773 717 123

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Interiors Monthly May 2013

Top: Corium’s Mooving Above: Corium’s Brando Left: Sitting Pretty’s Derwent

BRANDED FURNITURE Left: Etienne Grand in Wilson stripe and Roxburgh fabrics Below: Canterbury Grand in Wilson check fabric Bottom: The Parker Knoll stand at ISalone

One step beyond Ranges have been expanded and the Parker Knoll brand has made an entrance in Milan Following the major launch of the Classic collection for Parker Knoll last year, the brand has continued to develop its models and fabrics and last month made its debut at ISalone in Milan.

The Parker Knoll brand is well received both at home and abroad. ‘The name remains prominent among retailers and consumers alike as a furniture manufacturer whose core values have stemmed around quality, comfort and traditional British design ever since Frederick Parker created the business back in 1869,’ says Donna Bellingham, Parker Knoll brand director.

This heritage and history has been a major attraction for new international customers and in recognition of this, it was invited to exhibit at ISalone. With a key location on the main walkway of the Classic hall, this provided a showcase for to present the collection to existing and potential customers worldwide.

‘This was a first for the brand, providing a fabulous opportunity to showcase the new British Classics collection, and creating an excellent springboard for the export development of the brand,’ she says.

January saw the launch of the Wilson fabric collection across the Classic portfolio. The soft-handle chenille range features a contemporary check and stripe in lilacs and greens, which coordinates with both semi-plains, a luxury printed velvet and

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the new Safari leather.

There are also additions to the LifeStyle range. The contemporary lines of the new Oxley suite are combined with an exclusive powered footrest, available in the sofa and chair.

The model is available in a wide range of fabrics and leathers from the LifeStyle collection.

The new Hudson and Denver rise and recline chairs can be ordered as part of a suite or as standalone chairs, where express delivery is available. In addition, the new Penshurst Rise offers a unique and discreet powered seat, which can assist users to their feet. All of these products qualify for VAT exemption.

‘As a brand with a huge amount of legacy, Parker Knoll continues to play to our strengths, keeping a very respectful eye on the unique heritage while keeping a hopeful eye on the future. At a time when the industry is embracing fashion from the past Parker Knoll, once again, is already one step ahead,’ Bellingham adds.

Parker Knoll, tel: 01773 604 121

VINYL

Changing with the times Latest updates to vinyl flooring

Beauflor, the vinyl and LVT brand of Beaulieu Flooring Solutions, Europe’s largest floorcovering manufacturing group, has extended its collection of cushioned vinyl products for residential and commercial applications.

‘The new Beauflor Ultragrip Contract range demonstrates the Beauflor ethos of combining strength, beauty and low maintenance into one cost-effective flooring solution where a contract rated vinyl is the only answer,’ says Michèle Bruynseels, Beauflor marketing manager.

Another arrival into the Beauflor family is Ultragrip Variety, a fusion of traditional colours and designs combined with splashes of colour.

‘The top selling Ultragrip Style XL range has been revamped by retaining the bestsellers from the previous offer with new colour and design options added to reflect the changes in home decoration,’ Bruynseels adds.

Lovers of minimalist design will find inspiration in the stark white Dots cushion floor from Avenue Floors. A new colourway in the award-winning Bubblegum & Liquorice collection, Dots has a geometric circular print that creates a subtle textured effect and coordinates with all-white decorating schemes.

Sister brand Leoline’s Comfortz collection has an emphasis on delivering the timeless appeal of ceramic tile floors.

It comprises 18 decors including Victorian-inspired Salsa.

Featuring an intricate tile pattern, Salsa offers a touch of vintage charm for a shabby chic look.

Comfortz is available in 2m, 3m and 4m widths and has a R10 slip restraint rating.

Avenue, tel: 0800 032 3970 Beauflor, tel: 00 32 5667 6611 Leoline, tel: 0800 032 3970

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Above: Beauflor’s Ultragrip Contract Left: Leoline’s Salsa Below: Avenue’s Dots

RUGS

Back to nature Nani Marquina’s latest collection is all about nature Nettle. It’s a green prickly plant that you don’t want to touch or a fibre that makes for a great floor. For Spanish rug designer Nani Marquina the choice is obvious and it is one of four fibres that forms the core of her latest rug collection alongside Afghan wool, silk and jute.

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After 25 years of designing rugs, her thinking is that true innovation lies precisely in creating rugs using what our environment provides us with, such as plants.

She has a range of seven different rugs created using four manual techniques:

Dhurrie, hand-knotted, Kilim and handwoven Sumac. Each one shows the natural colour of the fibre or a variation consistent with the desire to create a pleasant and natural atmosphere.

Pictured is Nomad in red.

Email: info@nanimarquina.com

50 years of being the quality print supplier to the Interiors Market

Mattress Labels ● Printed Inserts ● Swing Tags ● Care Guides ● POS ● Carpet Labels

Full circle service, focus on price service and quality Extensive product range manufactured on one site OUR NEW WEBSITE IS NOW LIVE

www.nelsons-labels.co.uk CONTACT US NOW TO TRANSFER YOUR PRINT SUPPLY

T: +44 (0)161 873 4500 • E: sales@nelsons-labels.co.uk

LVT

Affordable luxury QA Products is expanding its Luvanto retail network

Luvanto LVT was introduced by QA Products earlier this year, and according to the company it is enjoying steady growth through an increasing number of approved retail stockists.

‘Luvanto provides the perfect mix of stylish design, luxury and affordability. It looks and feels like high quality natural wood or stone flooring, with the attractive appearance and texture of these natural materials, but at a fraction of the cost,’ says Garry Atmore, QA Products marketing manager.

It has a 25-year domestic warranty and a seven-year light commercial warranty.

The wood planks and stone tiles are 2.5mm thick and feature a 0.5mm wear

layer, making them suitable for areas of heavy traffic.

A 3D room design application will soon be available on www.luvanto.com, which will allow consumers to try out all the styles. After uploading a photograph of their living space they can lay the styles in situ until they find the right one to suit them. They will be referred to their nearest approved stockist to buy.

The latest development to the range is a DIY underlay system. The 3mm thick underlay has a self-adhesive top layer to hold the planks or tiles, and can be looselaid in a domestic application.

‘As screeds and wet adhesives are not required, it will transform any traditional

dry back LVT into a truly DIY product.

When installed with Luvanto, it will be covered by the 25-year warranty,’ says Atmore.

‘Flooring retailers will enjoy numerous benefits by becoming Luvanto stockists, most important, the substantial profit margins, which will be vigilantly protected by the pro-retail distribution network. Other benefits include outstanding sales support, ample stock availability and distribution anywhere in the UK next day. QA Products aims to have stockists in every town and city in the UK, who will be given retail exclusivity in their area,’ he adds.

QA Products, tel: 0151 427 6000

Top: Luvanto Natural Oak Left: The DIY underlay system Far left: Luvanto Black Slate

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Luxury Vinyl Flooring COLLECTION

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LuvantoÂŽ in polished black slate, white design strips (inset).

LuvantoÂŽ in black wash oak (main picture).

25YE ARS

W AR RA NT Y

Interested in becoming an approved retail stockist?

The opportunity is now, while QA Products are seeking to build a network of retail stockists throughout the UK. Each approved retailer will be given exclusivity in their area. When an area has been taken, the opportunity has gone.

Visit www.luvanto.com to view the complete range

Distributed by QA Products

T: 0151 427 6000 F: 0151 420 9062

Long Point 13-15 May Long Eaton

PREVIEW

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Peter Guild’s Fulham

Centre of excellence More than 30 companies will be exhibiting in 11 venues across Long Eaton Peter Guild and Steed promise innovation in fabric and design for Long Point. According to Caroline Steed, sales director for both companies, there will be a new compact design offering a wing sofa, non-wing sofa, snuggler and chair unveiled for Peter Guild in a neutral shade linen, along with new fabrics on a series of bestselling Peter Guild pieces.

Steed will also show new fabrics on the Hamilton, Harvard and Fairmont. The Iona corner group is being displayed with some exciting additions to its design.

‘The showroom is being transformed for the duration of the exhibition to give it a real spring-like feel and we are looking forward to showing off the new English Collection,’ says Tony Crinion, Parker and Farr md.

Alstons will show off a new collection of velvets and chenilles; Ashley Manor will introduce fabrics and Carlton will launch its Colours option across all ranges.

Celebrity is featuring a range of illuminated, easy grip handsets; Celio will launch the Pluriel bedroom available in soft white, bleached oak, grey oak and smooth cherry, while Contempo Italia will show its Elements collection of upholstery and accessories with a retro feel.

Iain James Furniture will unveil POS and website updates and Origin Red is launching its Country House bedroom, dining and occasional range.

Tamarisk will debut a trio of designs and Wade Upholstery will showcase four new models and fabric collections.

Visit: www.longeatonguild.co.uk

Interiors Monthly May 2013

Parker and Farr’s Nadia

Steed’s Kedleston

EXCEL LONDON 19-21 MAY 2013

As part of London’s exciting new contract event, The May Design Series, INTERIORS LDN presents the most inspirational interiors products for the mid-to high-end market.

Exhibitors include Boca Do Lobo, Deadgood, Deirdre Dyson, Rolf Benz, Sharon Marston, Timorous Beasties and many more.

Register now for your free ticket (and save the £40 entry fee) quoting invitation code INT35. www.interiorsldn.com / PART OF THE MAY DESIGN SERIES / 19-21 MAY 2013 EXCEL LONDON

Organised by

LIVING AND DINING

Now for something different Heartlands offers an alternative to oak Heartlands’ Acacia wood ranges have received unprecedented sales since their introduction at Interiors UK in January, according to Saleem Shareef, Heartlands Furniture md.

‘At Heartlands we are always looking to introduce genuinely different and exciting new lines at every furniture exhibition. There is so much oak out there and all the products are beginning to look very similar, so the introduction of the Acacia range has provided much needed relief from the sea of oak colours,’ he says.

Pricing is similar to Heartlands’ oak collections, with some ranges cheaper.

There are seven ranges, including dining and occasional sets, sideboards and bookcases with traditional deep warm wood colours and lighter and softer contemporary colours.

‘Just by touching the Acacia wood you can feel the quality and robustness which is similar to the hardwood characteristics of oak. This makes it ideal

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for very hardwearing furniture that is perfect for today’s busy lifestyles,’ he says.

The popular Monaco range is handmade from solid dark Acacia Tropica and comes assembled in a chunky contemporary design.

A more exclusive dark range, Martello, has been sandblasted to give a weathered look. ‘The uniqueness of the Martello range is truly outstanding,’ says Shareef.

The Marseille and Decor ranges complete the dark wood range and are comprised of traditional furniture pieces with the same solid and heavy feel.

In contrast, the Emily and Sahara ranges are sourced from the honey Acacia tree which has a much lighter colour but the same hardwood qualities.

Emily is assembled while Sahara is flatpacked.

Heartlands is offering a 10% discount on Acacia orders during May, quoting ACAHF0513 at the time of ordering.

Heartlands, tel: 0121 565 6750

Left: Sahara Below: Martello coffee table Bottom: Emily bookcase

AV Cattelan Italiaâ&#x20AC;&#x2122;s Seneca is available with three or four doors painted in matt white or graphite. The top comes in the same colour as the frame or in solid Canaletto walnut or burned oak with natural irregular edges.

Visit: www.cattelanitalia.com

Stylish viewing The latest in audio-visual furniture

MisuraEmmeâ&#x20AC;&#x2122;s Crossing Teka system uses neutral colours, glass and stone to create a Nordic atmosphere while providing countless storage options.

Visit: www.misuraemme.it

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On the back of its successful UK stocked bedroom ranges, Ideal Products is expanding its product offer with the addition of Smart TV/Media Units. The units will be launched in June and a selection will be on display at the Manchester Furniture Show in July.

Style and functionality are combined to offer an alternative to metal and glass products.

Ideal, tel: 01902 459 898

AV

A modular service The summer will see new products from UKCF Despite challenging market conditions, sales at UKCF have continued to increase as its Room-Service, a room of choice two-man delivery service, allows retailers to maximise profitability with minimum stock holding. The business has also recently partnered with a new logistics company and can now guarantee deliveries within three working days of dispatch.

‘Since launching the initial range of TV cabinets, all with AV features such as remote friendly beam-through glass doors and built in airflow, we have highlighted a move to lifestyle modular furniture,’ says Gary Naylor, UKCF business development manager.

A new range is due to hit the market this summer and will include modular storage solutions including coffee tables, drawer units and media units, with retail prices from £130.

‘Our research shows that by offering modular additions to our existing product range, the average transaction value is increased significantly while maintaining retailer margin,’ he adds.

UKCF, tel: 01706 235 215

Room-Service benefits consumers and retailers

** NEW ** SUMMER 2013 PRODUCT LAUNCH A comprehensive range of furniture designed for today’s AV technology ALL PRODUCTS NOW BACKED UP WITH OUR 3 YEAR WARRANTY

With RRPs starting at just £130.00, your profit is sure to increase with UK-CF Orders now delivered in 5 working days

OUR RANGE NOW INCLUDES FULLY MODULAR STORAGE SOLUTIONS INCLUDING COFFEE TABLES AND DRAWER UNITS

General enquiries: +44 (0) 1706 235 215 䊉 Email: sales@ukcf.co.uk 䊉 Web: www.ukcf.co.uk

WOOD AND LAMINATE

Sending the right message Balterio says stores and shoppers are recognising its strengths Laminate flooring manufacturer Balterio is enjoying increased UK sales, which Franky Terrijn, Balterio marketing director, says is as a result of more retailers recognising its strengths.

‘We are seeing more retailers and consumers understand the Balterio message, which has seen more retailers become stockists and existing stockists are increasing sales,’ he says.

The company offers several benefits including fast delivery throughout the UK and Republic of Ireland, the use of HDF Humidax core board; easy installation click systems such as CXP, DXP and PXP, and long lasting warranties.

‘All of our flooring is produced in one of the few vertically integrated production units so we have full access to raw materials and we control the complete supply chain. With everything 100% designed and produced in Belgium we are able to supply UK and Irish retailers very quickly and they know where everything comes from,’ Terrijn explains.

He also cites the company’s many innovative structures and V-grooving, including 3D-Wood Effect, Chromezone, True-toNature, Micro V-groove, Random V-groove and its five plank formats.

‘With such a wide variety of options and technologies, the Balterio offer is second to none and more and more retailers are reaping the benefits of this,’ he adds.

Visit: www.balterio.com

Balterio's varied offer is boosting sales

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CALL OF DUTY BIG SHOTS DAY 13.6.13

ACCESSORIES

Artisani’s Globe wall clock makes an unusual wall feature with its hemispherical design. The clock and globe have nickel rims, and the old English clock face with Roman numerals mounted on the front adds to the feeling of exploration and world awareness.

Artisanti: 0845 259 1410

Stylish hang-ups Every home needs a clock

Paintings by artist Richard Bramble decorate a variety of products, including clocks. Made from toughened glass, the clocks are perfect for steamy kitchens or bathrooms. Pictured is the Pheasant clock.

Richard Bramble, tel: 01935 815 236

Hill Interiors’ range of wholesale interior accessories includes an extensive collection of distinctive wall clocks to complement any style of home. The collection includes the double-faced Station Clocks (pictured) and table and mantle clocks.

Visit: www.hill-interiors.com

Mineheart’s Clock Plate Clocks feature images of vintage clocks printed on to glazed porcelain dinner plates. The family consists of three different sized plates to be hung on the wall either individually or as a set.

Mineheart, tel: 0845 467 4580

The Old Cinema’s range of vintage and upcycled products includes a distressed vintage wall clock from a French railway station.

The Old Cinema, tel: 020 8995 4166

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Working copper, brass and aluminum sheet is an extraordinary craft that takes many years to master. Copper and tinsmiths are no longer in high demand, and are few and far between. We are proud of our team of skilled craftsmen.

AM has had a grand and absorbing affair with lamps for some 40 years.

From the classic romantic tole candle lanterns that light garden parties and porches to the airy, architectural, towering grace of our searchlights commanding living rooms, hallways and libraries. The effervescence of choice, both romance and form following function.

authe

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dels.com o m AM UK 24 Lintot Square, Fairbank Road, Southwater, West Sussex RH13 9LA Phone 01403-734999 Fax 01403-734888 info@am-uk.eu

ACCESSORIES

Eye of Time

Time travellers Timepieces from Authentic Models Thirty-minute Hourglass on stand

Aluminium Porthole Clock

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Authentic Models’ extensive accessory collection includes several timepieces.

‘With the Eye of Time the hero of our story is an anonymous watchmaker in Regency London, trying to combine a travel clock that needs to be small while easy to read. Little would he know that his spherical desk watch would be a highly collectable treasure,’ says Eric Hanson, Authentic Models sales manager.

‘In times of need the lenses doubled to read maps and light the safari-cooking fire. This 8cm diameter clock has been a bestseller for a few years, and despite numerous copies on the market, continues to thrive as a gift or a small desktop clock.’

The Aluminium Porthole Clock is a 15cm diameter wall clock (with working porthole hardware) in solid, hand-cast and polished aluminium casing. It combines a classic nautical colour with a more modern background than traditional brass.

‘Collectable because of their combined historical and practical value, hourglasses have had many specific uses,’ says Hanson. ‘Some glasses measured up to two hours, used at a time when church pews were designed by the Inquisition to torture the human back while ship’s hourglasses were calibrated to the half hours of the ship’s watch, and if the helmsman didn’t turn the glass too early it actually doubled in defining longitude. To appreciate the important symbolism of the hourglass, look at Renaissance still life paintings also called Vanitas, filled with symbolism and morals. They very often depict hourglasses.’

Visit: www.authenticmodels.com

REVIEW

MIFF Kuala Lumpur Left: More than 18,000 visitors attended Below left: Him Lim Furniture Below right: Titov Bottom: CF Fantastic

Sales boost MIFF generated more than £550m Sales at Kuala Lumpur furniture exhibition, Malaysian International Furniture Fair (MIFF), reached £558.86m.

This is a rise of 2.8% on 2012 for the 5-9 March event, which attracted 18,401 visitors, including 6,054 international buyers. MIFF 2013 was 25% bigger with 504 exhibitors from Malaysia, Australia, China, Taiwan, Indonesia, Hong Kong, Singapore, South Korea, the USA, India, Spain and Turkey. Last year sales at the show accounted for a third of Malaysian furniture exports.

‘We are delighted at the sales record because MIFF has delivered yet again despite the global economic uncertainties. This underscores the continuing appeal of MIFF and how it remains relevant in the global furniture market. This is definitely a big boost for MIFF going into our 20th anniversary next year,’ says Tan Chin Huat, MIFF chairman.

Visit: www.miff.com.my

www.interiorsmonthly.co.uk

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ISaloni Milan

REVIEW

Top of the pops The 40 best products at Milan Visit: www.cosmit.it

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REVIEW

This page Left: ClassiCon’s Eurvira and Bell table and light Below left: Arketipo’s Goldfinger Below right: Dedon’s Rayn daybed Bottom left: Alias’ Aline Bottom right: Flou’s Nuvola

ISaloni Milan

Opposite page Left: Kare’s Horse Right: Emu’s Mia Below: Edra’s Corallo bed Bottom left: Muuto’s Rest Bottom right: Fiam’s Caldeira

www.interiorsmonthly.co.uk

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ISaloni Milan

REVIEW

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Interiors Monthly May 2013

REVIEW

ISaloni Milan

Opposite page Clockwise from top left: Cassina’s My World by Philippe Stark; Zanotta’s Grandtour armchair; Bruhl’s Jo; Slide’s America; Baxter’s Bergere; Arper’s Aava; Cattelan Italia’s Panama; Alivar’s Blow This page Clockwise from top left: Bonaldo’s Sinua; Frag’s Woodpecker; Cassina’s P22; Inset: Peroda’s Groove; Limited Edition’s Metropolitan; Glas Italia’s Quake

www.interiorsmonthly.co.uk

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ISaloni Milan

REVIEW

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Interiors Monthly May 2013

REVIEW

This page Clockwise from top left: Flexform’s Edmond; Varaschin’s Pois; Lema’s Cloud; Knoll’s B&O; Swan’s Amber; Poltrona Frau’s Mamy Blue

www.interiorsmonthly.co.uk

ISaloni Milan

Opposite page Clockwise from top left: Meritalia’s Newcastle; Living Divani’s Rodwood; Driade’s Mollina and Gazelle; Moroso’s Heel; MisuraEmme’s Virgo; Vibieffe’s Opera; Nani Marquina’ s Earth

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BGNFS 14-15 May Solihull

PREVIEW

Made to measure Latest concept in designer rugs The A la Carte3 made-to-measure rug concept will make its debut at the show. It allows consumers freedom to design their rug, with delivery within three weeks and no stock for retailers to hold.

The customer chooses the colour and texture from five collections, then the exact size of the rug and the edging, from a standard to a luxury finish.

The five collections are: Metropolitan Glamour, cool colours such as black and grey, and aubergine; Exotic Flavours, intense colours such as green, orange and purple; Pure Basics, a range of beige shades; Timeless Classics, warm shades such as brown and cognac; and Elegant Luxury, rich and deep colours such as bordeaux and dark blue. Each of the five lifestyles is also characterised by its own textures and materials used.

A choice of display stands is available. All of the A la Carte3 made-to-measure rugs are produced in Belgium.

A la Carte3, tel: 00 32 5523 0486

www.alacarte3.eu

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Five styles are available and a choice of stands

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la Carte

3

Made-to-measure rugs, created by you.

AREA MANAGER SOUTH EAST & EAST ANGLIA TERRITORY

Somnus are leading manufacturers of handmade beds with an enviable record of very strong growth over recent years. Due to this success we are looking to strengthen the team by appointing an Area Manager for the South East & East Anglia territory.

The successful candidate will be responsible for maximising potential for growth through the opening of new accounts, expanding displays in existing accounts, delivering Somnus marketing strategies, sales training and developing strong relationships with in-store personnel.

Key qualities will include high level negotiating and presentation skills and the ability to drive up sales performance standards. A good working knowledge of the bedding industry in the premium sector and the ability to develop strong bed ranges supported by key marketing strategies is essential.

The working environment is proactive and entrepreneurial and will suit an individual who has the experience, drive and creativity to continue to develop this leading brand with a ďŹ ne heritage.

The position attracts a salary and bonus package appropriate with a leading company within the industry.

Please forward youâ&#x20AC;&#x2122;re CV with a covering letter to Sinead Wachlarz, Harrison Spinks Limited, Westland Road, Leeds LS11 5SN or email: swachlarz@harrisonspinks.co.uk telling us about yourself and your future ambitions.

May Design Series 19-21 May ExCel London

PREVIEW

Four show A quartet of events, including new Interiors LDN, are to run concurrently

Top: Gwyn Carless Designs Top right: Invisible City Right: Ligne Roset

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This month sees the debut of May Design Series, when new event Interiors LDN is launched to run alongside DX, kbb LDN and The ARC Show.

Interiors LDN has been created for the London market and those specifying globally. It will showcase the best contemporary British and international designs in furniture and interiors for the mid to high-end market.

The DX exhibition is described as a celebration of design excellence. Design and technology are evolving faster than ever, bringing unparalleled change to the way we create and furnish the interior and exterior spaces in which we live, work and play.

The exhibition will bring together a hand-picked selection of cutting-edge design and ideas.

Exhibitors include Ligne Roset, Hitch Mylius, Deirdre Dyson, Armourcoat, PP Mobler, Viaduct and Ryan. kbb LDN is dedicated to kitchens, bedrooms

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May Design Series 19-21 May ExCel London

PREVIEW

Left: Bazaar Velvet Below: Boco Do Lobo Bottom: Rolf Benz

and bathrooms. Forecasting future trends, the Innovation Centre will feature the most pioneering developments in this sector. Exhibitors include Leicht, Arredo 3, Baumatic, Thomas Dudley, Poggenpohl, Perrin & Rowe, Fisher & Paykel, Hoover Candy and Blum.

Architectural and decorative lighting exhibition, The ARC Show, developed in unison with mondo arc magazine, will allow visitors to see lighting as it should be; a part of the wider built environment.

Exhibitors include Erco, iGuzzini, KKDC and Astro Lighting.

Visit: www.maydesignseries.com

Interiors LDN exhibitors Abraham Moon & Sons, Agentia at Harlequin, Albioncourt, Aleal, Art of the Loom, Artwood, Badgers of Bohemia, Bazaar Velvet, Bob Crooks Firstglass, Boca Do Lobo, Cadira, Coleccion Alexandra, Cox London, Creative Furnishing, Deadgood Trading, Deirdre Dyson, Evoni Design, Greenapple Systems, Gwyn Carless Designs, Hamilton, Hanlin, House & Contract, Inspired by Design, Invisible City, James UK, Jay Watson Design, Jim Dickens, Lano, Lazerian, Life Shapes, Mono Furniture by Design, Morris Mirrors, Nobody & Co, Pad UK, Patinas Lighting, Plantation Rug Company, Prestigious Textiles, Printed Space, Reeve Wood, Rolf Benz, Rug-Maker.com, Sharon Marston, Shellshock Designs, Silva Timber Products, Sylka Carpets, Ted Todd Hardwood Floors, Texfield Services, The Cass, The Little Greene Paint Company, The Rainleaf Flooring Company, The Red Cabinet, Timorous Beasties, Tisca Tischhauser, Todd Knights and Yask Furniture Factory.

90

Interiors Monthly May 2013

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