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Must see shows Exhibition guide

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Deep pockets are required Significant funds are needed for companies to expand at a time when uncertainty continues to hit home One thing that has emerged from various financial results in the past few weeks is that expansion is expensive, very expensive. Take, for example. It saw losses increase from £4.9m to £5.7m as it expanded to new territories. Obviously, it cannot lose that sort of money every year while it expands (sales leapt by almost 40% to almost £175m) but there is no sense of panic here: at the end of 2018 is still had £35.6m of cash in the bank. Another company which saw increased losses was Tapi. As its directors said the losses (up to £15m) were expected as it snapped up stores to increase its presence across the country. While Tapi doesn’t have tens of millions of pounds in the bank, it does have supportive shareholders who pumped almost £10m into the company this year. It helps to have deep pockets. Still, Loaf managed to maintain profitability as it expanded but that was on a much slower scale. Another is that – regardless of which side of the debate you are on – the fact that our country’s politicians seem no nearer getting a conclusion to Brexit (at the time of writing and probably after you read this) is deterring consumers from making their own investments in big-ticket items. In response some retailers have turned to the old habit of having a sale, and sometimes then finding ‘extra savings’. It seemed to work for John Lewis, where a 20% off promotion saw furniture sales increase by almost a quarter and lighting sales by almost a third in the first week despite only the first two days of the reductions being included in the weekly figures. Furniture and flooring sales jumped 71.3% in the second week of the offer, but of course home sales plunged when the offer ended. Good for the consumer but probably not so much for the chain’s bottom line. Still it’ll eventually save £100m across John Lewis and Waitrose by abolishing 75 of 225 head office jobs (yes, that does work out at £1.3m per role).

Beds and bedroom

Exhibition guide a mattress with real



Tapi sees margin boost after losses grow


Loaf puts faith in its brand

10 Quartet make Top Track 250

FEATURES 12 New products 20 Service 22 Design

Living Divani celebrates its 50th anniversary

32 Rugs

From the wall to the floor

36 LVT

Shhhh!, relaunch

45 Exhibition guide

Essential shows

63 Beds and bedroom

The latest from the sector

86 Review

Long Point, Autumn Fair

92 Preview Heimtextil Editor: Andrew Kidd

T: 01273 930 029 E:


Must see shows Exhibition guide

Supplement Beds and bedroom

Furniture advertising (South): Tim Boden Primo Naturals: Easy-Clean, stain resistant, bleach cleanable heather twist carpet Visit:

T: 01732 441 130 E:

Furniture advertising (North): Jarrod Bird T: 01565 631 397 E:

Carpet, flooring advertising: Joanne Paull T: 01732 441 130 E:

Representative in India: Amarjeet Singh Gianni Primo Naturals Easy-Clean, stain resistant, bleach cleanable heather twist carpet

T: 0091 98390 35458 E:

Published by Interiors Media Limited Minerva House, Kinnings Row, Bordyke, Tonbridge, Kent TN9 1NP T: 01732 441 130 F: 01732 362 919 E: Registered in England no. 6397722 Print: Knockout Print Design by Truprint Media © Interiors Media Limited ISSN 1756-2236



Margin boost for Tapi as expansion sees losses leap ‘The period of rapid rollout has slowed and the company Tapi’s expansion last year saw pre-tax losses jump by more currently trades from 129 stores, including 10 Homebase than 40% as sales approached £80m. concessions, backed up by 54 Pre-tax loses jumped from mobile showrooms. The directors £10.92m to £15.37m as sales rose anticipated the accounting losses 38.7% to £79m in the year to that would arise during the 29 December 2018. development stage and remain ‘2018 saw a further year of confident of moving into a accelerated store rollout, boosted profitable position over the next by significant opportunities arising two years now that the business is from a number of CVAs in the UK established. retail market including our main ‘The strategy remains one of a competitor Carpetright. The hub and spoke model with the company closed the year with 114 main stores supported by stores, including a first concession concession space and mobile within Homebase; ably supported showrooms. Following a very by our 52 mobile showrooms. The encouraging start the company is business has also invested planning an accelerated rollout of significantly in other alternative concession stores during 2020; channels platforms,’ says the combined with the further company. development of the alternative ‘Excluding the protracted and channels offer.’ record-breaking hot summer the Since the end of the 2018 company continued to deliver double-digit growth in like for like The chain’s latest promotional leaflet financial year it agreed leases on a further nine branches (there takings. Full year gross margin of are currently 130 stores including 11 Homebase 55.6% reflected the highly competitive nature of the UK concessions) and secured a further £9.85m from floorcovering market; encouragingly the order margin in the shareholders. first half of 2019 has grown significantly year on year. sees losses increase

Online furniture retailer has seen losses jump to almost £6m as it expanded internationally. Pre-tax losses grew from £4.9m in 2017 to £5.7m


in 2018. Sales rose 37% to £173.4m. It said distribution costs had risen by more than 45% as it expanded internationally: it now operates in 11 countries.

Interiors Monthly November 2019

ScS warns on orders ScS has warned that orders since the end of July have been hit by Brexit concerns and the hot weather. ‘Since the start of the current financial year, trading conditions have been more challenging, with like-for-like order intake falling 7.6% for the period from 28 July to 29 September. This period was impacted by the record temperatures experienced by the UK across the August bank holiday weekend and the increasing political and economic uncertainty we are currently facing in the

UK,’ says David Knight, ScS chief executive. ‘We remain conscious of the impending Brexit deadline, and the impact this may have on the market, consumer confidence and the wider economy. However, the group's financial health has never been as strong and with our resilient, debt-free balance sheet, we are in a good position to manage the ongoing uncertainty, and furthermore seek opportunities which will add value in the longer term.’


Loaf puts faith in brand as new stores fuel growth Furniture retailer Loaf saw sales rise 16% in its past financial year while gross margin was increased. Sales rose to £48m, gross margin rose from 48% to 49% and pre-tax profits rose from £2.56m to £2.61m in the year to Loaf Bagsie love seat 31 March. and sofa During the year it opened three stores, increasing the number to seven. ‘As with previous openings, these all traded well and in line with projections,’ says the company. Since then it has opened an eighth branch in Bristol.  The profit rise came after costs of strategic advice, the consolidation of two warehouses, the opening of a new head office and store openings, described as ‘a respectable level given the continued growth and challenging economic backdrop. ‘Notwithstanding the inevitable volatility that Brexit may

bring to the sector, trading since the year end has continued positively. Competition In the online furniture market has increased in recent years with more companies entering the market place. These new entrants typically adopt aggressive marketing strategies to acquire new customers. The company believes that its strong brand, track record of innovation, exclusive high quality products, multichannel approach and disciplined focus on customer satisfaction will continue to mitigate the impact of new market entrants. ‘Economic and market conditions have been challenging and are expected to remain so. There is uncertainty surrounding the global economy and this is impacting consumer confidence and discretionary spending. Brexlt negotiation adds to the uncertainty,’ says Chris Marshall, Loaf founder.

OKA slumps to loss Recor in Litmus tie-up Furniture chain OKA slumped to a loss last year, as expanding to the US, restructuring and property costs wiped out profits. The chain saw a pre-tax profit of £1.4m in the year to 27 January 2018 become a loss of £2.8m in the 11 months to 29 December 2018. Restructuring costs totalled £1.46m and property dilapidations cost it £1.17m. It also wrote off £246,000 of stock. Sales dropped from £28.7m to £26.3m. The chain said online sales had risen by 7% while in-store sales dropped 6%. In September 2018 it paid £3.18m for US furniture brand Wisteria. ‘This marks the first acquisition by OKA in its almost 20 years of operation. The investment in Wisteria is a strategic addition to


OKA and has provided OKA with an immediate presence in the US with two retail stores trading as Wisteria as well as the entire back-end infrastructure in place, which will accelerate and de-risk the planned US expansion while providing procurement cost and marketing cost synergies,’ says the company. ‘In the UK, the general retail climate has been very challenging and total sales were broadly flat compared to last year for the 11 months period. The focus in the period was investment into our website which resulted in a 7% like-for-like growth against last year. Retail store performance was -6% due to market conditions and the partial closure of our flagship Chelsea store for refit.‘ OKA opened a new store in Guildford in March 2018.

Interiors Monthly November 2019

Belgian upholstery and cabinet manufacturer Recor has named Litmus Furniture as its principal agency for England, Wales and Ireland. ‘Established in 1949, the family-owned and run business is known in the UK for its oak-framed sofa collections but more recently has expanded its design and production capabilities into a much wider range of contemporary living and dining cabinet furniture and upholstery,’ says Simon Hewitt, Litmus Furniture md. ‘We think we have found another product range that will be a real success in the UK market. Recor not only has the right capability and scale of operations to support sales growth here but also a real appetite for developing its business in the UK.’ ‘In the past the UK was a

Recor Rebu chair and Robusta cabinet

significant export market for Recor and we’re keen to see it become so again now that we have so much more to offer in terms of products. Litmus, with its well-established and highly capable and motivated sales team across England, Wales and Ireland is the perfect fit to help us achieve those ambitions,’ says Vincent Callot, Recor export manager. Litmus has begun a show van tour of the Recor ranges.

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PRIMO NATURALS At Cormar Carpet Company, we’re proud of being an award-winning, British, family-run business, making carpets in Britain at our two mills in Lancashire since 1956. ‘Primo Naturals’ is the latest addition to our hugely successful Easy Clean Twist range. Made from 100% Excellon Polypropylene, Primo Naturals is bleach cleanable and comes with a 10-year stain & wear guarantee. Perfect for high traffic, domestic areas of the home such as the living and dining room as well as the stairs. Produced using a durable 2-Ply yarn, the range is both pet and family friendly. Primo Naturals comes in 13 stunning heather shades and is available in both 4 and 5 metre widths.


Interiors quartet make Top Track 250 Four interiors companies have been recognised in the The Sunday Times Grant Thornton Top Track 250 as being among Britain’s private mid-market growth companies with the largest sales. Bedding manufacturer John Cotton Group was ranked 118th, with sales of £217m in the year to February 2019, operating profits of £11.6m and 1,419 employees. Westbridge, Tetrad and Belfield parent company Belfield Group was ranked 139th, with sales of £189.9m in the year to December 2017, operating profits of £8.4m and 2,181 employees. Millbrook Beds parent company Millbrook Group was ranked 205th, with sales of £140.8m in the year to June 2018, operating profits of £6.9m and 1,085 employees. Cormar Carpet Company was ranked 230th, with sales of £126.6m in the year to September 2018, operating profits of £6.5m and 274 employees. ‘Quite simply, producing great quality carpets and delivering excellent service to our retail customers service, via our own distribution fleet, has always been our aim. To be featured in the Top Track 250 is a fantastic

acknowledgement for all the hard work, determination and commitment the team put into achieving this,’ says Tim Eagles, Cormar Carpet Company ceo.


Headlam adds Edel Telenzo to group Headlam has added to its portfolio of flooring brands by buying Edel Telenzo Carpets. The group has bought the UK distribution arm of Edel Carpets from Condor Group.

Paul James

Ian Peers

Paul James (above), One-Call Furniture sales director and Ian Peers (above, right), Ercol operations director have been elected to the BFM’s board.

for the sales agent for the South-East and Anglia.

Chris Atkinson, former Great Chair Company sales director has joined Julian Bowen as commercial director. Wayne Nortjé, Hypnos Contract Beds director of operations has left the company to join Breasley as operations director. It has also appointed Andy Clarke as sales agent


Cormar Carpet Company came 230th in The Sunday Times Grant Thornton Top Track 250 list

Feather & Black and Jensen Beds parent Hilding Anders has named Henrik Sjögren as ceo. Sjögren is currently Europe president of glasses and sunglasses group EssilorLuxoticca, owner of the Ray‑Ban, Oakley and Sunglass Hut brands. The division accounts for almost 30% of the group’s €16bn turnover. Pepyn Dinandt, current ceo and chairman will remain as chairman.

Interiors Monthly November 2019

Condor bought Edel Carpets in September 2018. Edel Telenzo will continue to be operated under its own trade brand and will move to Headlam’s Tamworth premises.

Pentik wins best stand at The Autumn Furniture Show Martin Lukehurst, Minerva Furniture Group chairman (centre) presents the best stand award at The Autumn Furniture Show to home décor and accessories company Pentik


MILAN BEDSTEAD Deep headboard with unique fabric edging and deep side panels. Ă…

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1 Allan Milford, based in Devon, is a sole trader working on predominantly residential and new build projects. His Academy for Excellence in Flooring Master Installer qualification has given him the backing of a recognised manufacturer guarantee that he would not have been able to match as a sole trader. Visit: 2 Finished in on-trend Dove Grey with contrasting tops and soft rounded corners, the RA Bedroom collection from Essentials by Kettle Interiors delivers headline- grabbing value, making it the perfect introduction to lead the charge as


Interiors Monthly November 2019

the market enters a key selling period. Tel: 01536 444 960 3 Balta has identified the top six colours from Shepherd Twist and Shepherd Heather to create an in-store display folder that will help retailers market the range. With a mix of plain tones or subtle heather twists, the palettes consist of on-trend greys and delicate hues inspired by the countryside. Tel: 00 32 5662 2211 4 Created using a new and improved Zylon Plus yarn for peak performance, the Maximus range is the latest addition to Abingdon Flooring’s StainFree family.

Maximus brings hardwearing and durable attributes, resulting in a carpet built for living, available in 16 colourways and 2.5m, 4m and 5m widths. Visit: 5 Louis de Poortere has created a magical range of 10 rugs for children’s rooms, aimed at inspiring their imagination with inventive colour and larger than life patterns. Villa Nova’s Picturebook range has been artfully created by a team of three talented illustrators who are generally involved in recreating the adventures and fantasy in children’s books. Visit: 

Serenity. An easy-care, moth-proof alternative to wool. STRESS FREE FITTING

Serenity is a game-changing carpet range that gives your customers the wool look they want with the easy-care finish they need. Part of our affordable and popular Twist collection, Serenity is available in 17 modern colours and offers a classic wool look, with the benefit of our bleach cleanable Carefree fibre. Totally mothproof, this range also features our soft Combi-bac® backing, making fitting easier, reducing creasing, scuffing and offers improved delamination – everything for a perfect finish.

Serenity - outstanding features

Our industry leading 10-year guarantee protects against more than just food and drink – it covers absolutely everything, with the one exception of gloss paint. As you’d expect from Furlong Flooring, the Serenity range comes with all our service guarantees, including fast response, product quality and excellent customer service.

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201905_ADD_double 201905_ADD_double page_LVT_DEF.indd page_LVT_DEF.indd 1 1


Always a trailblazer a trailblazer whenwhen it comes it comes to to Associated Associated Weavers, Weavers, the the maker maker of ofAlways ® ® ® ® carpet, carpet, presents presents Invictus Invictus branding, branding, Associated Associated Weavers Weavers reinvents reinvents Invictus Invictus luxury luxury vinylvinyl flooring. flooring. the the in-store in-store display display and and brings brings an an WithWith the same the same attention attention to quality, to quality, the theexperience experience unseen unseen in the in the flooring flooring samesame eye eye for exclusive for exclusive designs, designs, and andbusiness. business. WithWith traditional traditional samples samples and and ® ® ® ® a unique a unique performance performance level,level, Invictus Invictus an intuitive an intuitive digital digital module, module, Invictus Invictus luxury luxury vinylvinyl flooring flooring is the is the perfect perfectluxury luxury vinyl vinyl flooring flooring invites invites the customer the customer ® ® carpet. carpet. match match to Invictus to Invictus on aon fun-to-do a fun-to-do purchasing purchasing journey. journey.

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19/08/2019 19/08/2019 11:00:3811:00:38



6 Coping with a variety of subfloor finishes and carpet types along with complex sites has long been a common problem for professional fitters. A quality solution was a challenge that Floorwise was keen to address and its Diamond Gripper has become the benchmark in performance and reliability. Pre-nailed with an increased width and number of zinc-coated, rust-resistant pins, there’s limited damage to skirting or walls during installation, speeding up the fitting process. Visit:



7 Made from Travertine, ferm Living has a new version of its side table alongside a new coffee table in its Distinct range. Originally inspired by Japanese minimalism, the Distinct series explores the creation of complex structures based around a single element. Visit: 8 The GAO collection from Essentials by Kettle Interiors is a collection of oak dining and occasional cabinet furniture made to deliver remarkable value. With various sideboards, extending dining tables and a range of occasional items, GAO is well-equipped with its light oak finish and brushed metal handles to work well in any interior. Tel: 01536 444 960 9 Liquid glass is poured into a special mould and solidified for several days in the creation of Pulpo’s Alwa tables. The partially transparent glass element is complemented by a powder-coated steel frame (models one and two), which forms a contrast to the tabletop due to its material and edgy, pointed shape. Model three has a glass cylinder base. Visit:


Interiors Monthly November 2019


Everett Everett fromfrom Comfort Comfort Studio Studio

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Richard Renouf


There are some problems that have no solutions Sometimes I simply don’t know, and this was one of them. The marks on her wood flooring were unusual, but they had an external cause and were not a sign that the flooring was faulty. She said she understood that, but had kept me for more than an hour and a half while she reiterated all the points I’d made several times and kept asking me ‘So what is causing them?’ I finally managed to get away, but I had not escaped. Four long phone calls later she was still wanting an explanation. She’d consulted several others who were experts in different fields: her builder, a damp-proofing surveyor, a pest controller. We had all given our views and no-one had suggested that the flooring was faulty. But it had become an obsession. ‘What would you do?’ she asked again. ‘Nothing. You wouldn’t have seen the marks unless you had moved the bed. They’re not mould or mildew, and they not going to cause you or anybody any harm. And you’ll spend more obsessing about it, when any reasonable customer

Most people wouldn’t have noticed the marks


Interiors Monthly November 2019

wouldn’t consider it a problem and probably wouldn’t notice it at all.’ My first contact had been an inspection requested by the retailer. She was convinced the flooring was faulty but their sales team had not come across a problem like this before and so called me in. I was able to diagnose that the flooring wasn’t faulty but the marks had an external cause. I should have left it there, but I don’t think I would have been able to if I had tried. I gave her several possible causes and I had to speak to her builder several times as he tried to find out which was most likely. We still weren’t certain. In the first six months after purchase the onus is on the retailer/seller to prove that goods are not faulty if a complaint arises. This is a change from the previous law which made the customer responsible for proving goods were faulty at any stage. But this does not mean that the retailer has to show what the fault is, or what has caused it. Once a retailer has reasonable evidence to show the fault is not with the product, they

don’t have to take their enquiries any further. In many cases, to do so would simply annoy the customer because it would identify that they are to blame; but if it’s due to poor installation or misuse, such information might at least educate the customer so there isn’t a repeat of the problem. My next call was from the manufacturer. ‘How much flooring was there?’ he asked. I looked at my notes and the floorplan I’d drawn and gave him the sizes. ‘We know it’s not faulty, but we’re going to replace it. It’s just that she thinks there’s more flooring than the retailer does, so we think she’s confusing square metres with the number of packs she bought.’ I admire them for going the extra mile. But without knowing the cause of the problem, what are the chances of the problem re-appearing? I’m sure I’ll be hearing from her again if it does. Visit: Richard Renouf is an independent furnishings consultant

Inspired by age-old woodlands. Designed for modern interiors.

Expanding its array of contemporary and classic timber designs, the Van Gogh collection welcomes six new colourways. Creating a neutral backdrop, the mix of fresh, clean and neutral tones including French, distressed and reďŹ ned oak hues allow home decorators to accessorise from the ground up. Featured oor: Greige Oak VGW110T


1972’s Veruska 1974’s Kiss


Living Divani is celebrating its 50th anniversary Perseverance, strong commitment, a touch of luck and a genuine fixation on the highest quality of contemporary design: these are the secrets behind the success of Living Divani, renowned for the immediately recognisable pure and clean lines of its products. It was in 1969 that Luigi Bestetti, then 26, and Renata Pozzoli, then 22, embarked on both their married life and their professional venture. Luigi gave up working in his family’s classical furniture business to follow his and Renata’s dream: their own brand, which could fully reflect their avant-garde vision. This is how they created LD, starting with a small upholstery workshop in Via Palmanova, Milan. ‘In the morning I used to drive my Fiat 500 Giardinetta to the suppliers near our home to pick up the components and fabrics, which I would take to Milan,

assemble and then deliver to customers on the way home,’ says Luigi. Meanwhile Renata was visiting retailers. From the outset, the distinctive features of the brand have been its sophistication and clean silhouettes, a carefully chosen palette of colours and a sense of energy and freedom. These were the years of immigration, when families needed to accommodate more people in their homes, so the company specialised in the production of sofa beds and armchairs with a new twist. It was an experiment that gave them the courage and determination to grow their business. In 1971 the couple took the opprtunity to return to Giussano in Brianza: a decision that was backed by favourable market circumstances and an economic boom. LD started producing a wider range of furniture, but always

with clean and neat lines: from the Kiss sofa, sold to Metro, to the Veruska Collection – comprising a table with chrome frame and glass surface, mostly exported to the USA – to the bed, a design that would still be current today. These were extremely strong high-end products and took on the challenge of making a name for the firm to live up to against the classic leading brands. Three years later, they bought the plot of land in Anzano del Parco and began the construction of the first 21,520sqft of today’s factory. They began collaborating with Gerard Benoit who, in tandem with Renata and Luigi, was to broaden production to exports, mainly the French market. Just as fundamental was his aesthetic input, which was subsequently realised by the expert craftsmanship of Mr Enzo, the company’s prototype  maker at that time.

1978’s Benson

1979’s Bronx


Interiors Monthly November 2019

Moorland Twist. This classic StainSafe® heather twist comes in 12 country colours perfect for today’s homes. With a 10-year StainSafe® warranty, this great value style is one of our most popular collections. Enjoy the popularity of Moorland Twist in your store with our brand new point-of-sale inspired by the collection’s natural look.

new folder now available

For further information visit

A UKAbrand UK brand sincesince 19641964

DESIGN 1979’s King

1982’s Marianne

Among the company’s flagship products, the ‘soft‘ Benson sofa (1978), displayed the firm’s experimentation with new ideas of comfort and lifestyle: Benson was its iconic design of the 1970s. Also of pivotal importance, the timeless King (1979), whose classic image expresses at the same time the search for new proportions and attention to materials. An exclusive deal with a French chain with more than 200 stores in 1977 saw sales double year on year. During this period LD was rewarded for the quality of its products, for a series of fortunate encounters and for the idea of focusing on foreign sales from then on. Taking part at three yearly trade fairs – Milan, Paris and Cologne – with limited exhibition space but a strong emphasis on a modern and innovative approach was essential for increasing the brand’s worldwide reputation. With the arrival of the 1980s and the second expansion of the production

department, LD focused on building its collections and creating its sales network. The firm concentrated more determinedly on developing the Italian market – more complex due to the demand for diversification in models even in terms of a broader array of fabrics and leathers. This period saw the beginning of the relation with Giuliano Cavana, who supported LD in marketing and sales management, and for the collaborations with external designers. From the Marianne sofa, designed by Mario Marenco in 1982 to the Bronx sofa and the Arlette chaise longue by Giotto Stoppino, the collection featured numerous ‘designer’ pieces alongside products made by the ‘LD project’, like Kismy Tu and Time. The second half of the decade saw the firm’s collaboration with Centrokappa, a group of designers and communication professionals, based in Milan, whose

1987’s Time


Interiors Monthly November 2019

multi-disciplinary nature gave the company a coordinated and global image. The pivotal moment that marked the modern story of Living Divani was the encounter with Piero Lissoni, who visited the firm in 1986 and suggested becoming its art director. He was turned down but fascinated by his early work, Renata and Luigi called him back in 1989. Their work together began with the transformation of the brand. Under Lissoni’s artistic direction, which continues today, the firm was thoroughly analyzed and fine-tuned, giving it the image it bears today. Meanwhile, Lissoni got on with designing the products, among which stands out Calibano, the first product ever designed by him, and Bench System, a seating system consisting of cushions placed on wooden bases; its style and architectural approach made this a piece of furniture with personality, which could strongly fit in a modern setting. 

1989’s Calibano: Piero Lissoni’s first design for the company

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Springtime The fresh and natural choice

Take a fresh approach to carpeting your home with Springtime; crafted at our Lancashire mill using a special blend of hard wearing undyed wools, in a choice of nine comforting shades, as gentle as nature intended. We’ve used our 50 years of expertise in creating top quality tufted wool rich floorcoverings, to bring you this superb range of undyed naturally resilient, easy to clean carpets, which have the added bonus of being fire retardant without the need for chemical treatments. Available in 40oz and 50oz, and 4m or 5m guaranteed full widths, finished with our traditional jute backing, for effortless fitting; Springtime is the natural sustainable choice, better for the environment, and the air quality in your home. For samples and further information call 01706 639 866 or visit

Style • Colour • Comfort


1994’s Bench System

In 1995 Lissoni designed the product which remains the LD icon: the Frog armchair, considered the forerunner of low, wide seating and a new, more relaxed lifestyle. Available in woven or soft padded versions, and in double and triple-seat benches – no longer in production – the Frog changed not only the image of LD but also the domestic and contract landscape of the period. ‘A beautiful item but so different from anything else, that when I saw it I told Piero we wouldn’t sell even one‘, says Luigi. ‘But our initial skepticism was followed by courage, and the chair was presented in more than 20 pieces at the Salone del Mobile that year, replacing sofas, and the rest is history. Our faith in the concept and its true, pure design, rewarded us.’ The first decade of the 21st century saw LD’s consolidation on the international scene, with bestsellers that are still in the catalogue today. Designed in 2000, Wall was the first model placed directly on the floor, creating a new concept of sofa thanks to its unusual volumes and wide platforms. In 2002 Wall evolved into Extra Wall, a completely modular sofa, composed of various elements which can be freely assembled:

an epochal change and a new approach to the range of modular solutions, not only for smaller spaces, but above all for larger contract spaces. ‘I remember we were in New York with a client when Piero sketched it on a paper napkin. We immediately got out to find a shop where to photocopy it and send a fax to the company so the technical office could start to work on it. An extremely simple object with perfect proportions, meticulously calibrated. That year we presented it at the Salone and our customers thought we were crazy; then we made some scale models 1:20, Lego-style, to see how they could be arranged. People started playing with them, and then they understood how to use it, and those who understood started selling it, and they still do. It’s not just a sofa, it’s a game where many people can sit on it in an unconventional way; it is our iconic piece by antonomasia.’ The bed collection arrived in 2004, born as a natural evolution of the already existing sofas such as Extra Wall, Avalon and Ile. 2008 saw the launch of Extrasoft, a soft and sleek version of Extra Wall that is still today’s bestseller, in both its indoor and outdoor versions. In parallel with the evolution of the

1998’s Frog

product range, the structure of the company changed with the arrival of LD’s second generation: daughter Carola. The innate abilities and her deep involvement and passion for the design world and her perceptions of nuance and success, led to the development of new collections. Her intuition gave rise to the original re-editions in 2008 of classic items by Shiro Kuramata, contemporary Japan’s most sophisticated and influential designer, and the 2010 collection (Drop table and the Family Chair) by the young Japanese talent Junya Ishigami, which won the Leone d’Oro for best design in the 12th Venice International Architecture Exhibition. During this period a comprehensive range of products was developed for a complete living environment, based around upholstered furnishings with discreet forms and volumes, created by a Who’s Who of designers. The past decade has been a time of talent scouting among the new generation of designers, led by Carola in person, in close collaboration with Lissoni. To deal with the dynamics of a constantly-changing market, the collection has been enriched with the products of designers from a 

2002’s Extra Wall

2004’s Extra Wall bed


Interiors Monthly November 2019




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03. -06 NOV. 2019

19. -22 JAN. 2020

We look forward to seeing you!

We look forward to seeing you!

27.08.2019 16:52:29


2010’s Family Chair

variety of origins and styles, including (a+b), David Lopez Quincoces, Elisa Ossino Studio, Giopato&Coombes, Harry Paul, Junpei & Lori Tamaki, Keiji Takeuchi, Lanzavecchia + Wai, Luis Arrivillaga, Marco Guazzini, Mario Ferrarini, Massimo Mariani, Matthias Hickl, Mist-o, Nathan Yong, Shibuleru, Studio Juju, UNpizzo and Victor Vasilev, who all increase the

diversity of the range, opening it up to new tastes. Different visions that although in their unique individuality, have the same common denominator, the harmony and the delicacy of forms, praising to the linearity and to formal neatness. From the outdoor collection, expanded year by year, the rug collection first introduced in 2011 up to the styling

project of 2017, the company built, little by little the concept of a ‘Living Divani world’, which freely moves from living room to bedroom, dining room and outdoors; every room encapsulates a more flexible, people-friendly style of relaxation and a concept of personalisation as the ultimate goal of the ideal comfort that has become an indispensable value of the firm. After 50 years since its foundation, with 60 employees and a constantly-growing sales network, LD remains a family-run, human-centred business, a team consisting of people whose efforts contribute day by day to the creation of the brand’s products. This is a company with a strong core, always in tune with its philosophy of rigor, clean lines and relaxed elegance, which has succeeded in reaching across the world of design with its own genuine and individual interpretation. Visit:

2016’s Notes 2011’s Ice Flowers rug

2019’s Greene


Interiors Monthly November 2019

Renata Bestetti, Piero Lissoni, Carola Bestetti and Luigi Bestetti

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New territory NLXL has entered the rug market


Interiors Monthly November 2019

Paradise in black


Aubusson in rose

Dutch wallpaper manufacturer NLXL has introduced its first rug collection. The first NLXL Rugs collection by Mr & Mrs Vintage is inspired by ancient old fabric designs. Artisan designers would create a rectangular grid in order to assure the pattern would match when repeated. This grid is visible on the rug,

which results in a creative and slightly worn look. The rugs are available in polyamide and wool. ‘We have always been eager to design a rug collection, but thus far digital rug printing didn’t meet with NLXL’s quality standards. With the latest state of the art printing techniques they look even

Paola in marron

Art Deco

better than hand-printed rugs,’ says Rick Vintage, NLXL creative director. All rugs can be customised in colour and size for larger quantities. All designs can be adapted to broadloom for wall‑to‑wall carpeting with pattern repeats up to 4m. Visit:

Paon in green


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Nature inspired LayRed is available in 31 designs

Following the launch of its collection LayRed at The Flooring Show, Moduleo has revealed more details about the designs now available. A pioneering range of engineered vinyl flooring, LayRed combines a textured surface, detailed aesthetics and silent acoustics. The collection has 31 wood and stone designs all inspired by nature, with pinsharp details and embossed features. Perfect for the winter months, the LayRed stone collection, comprising eight stone effects, offers a touch of warmth and comfort. The floorcovering has been developed with style in mind, designed to mimic the look of natural



Interiors Monthly November 2019

stone whilst remaining home-friendly: a key focus for Moduleo. The collection gives a beautiful finish without the drawbacks of natural stone. ‘The new LayRed collection provides consumers an alternative to traditional tiles. It delivers all the aesthetics of stone flooring with the added advantages of luxury vinyl flooring. Unlike its natural conterparts, LVT flooring has a soft and warm feel underfoot. Great for those cold winter nights, one benefit of LVT is that it can be laid over underfloor heating, so the water-resistant material can be used throughout the home, from the front door to the bathroom.

Venetian Stone

‘With three stone designs to choose from and a total of eight shades, achieving a cosy winter decor couldn’t be easier,’ says Matthew Brook, Moduleo UK & Eire national sales manager. ‘The flexibility of a stone palette can be paired with accent colours to creat a room which is chic yet homely. The mottled tones of grey in the Cantera range are the perfect complement in rooms with large windows to make the most of the daylight. ‘For those looking to create an industrial look, the LayRed Jetstone offers two shades of light grey to choose from, the beauty lying in its natural imperfections. ‘Venetian stone is excellent for use in the bathroom. The Italian-inspired product comes in four shades; dark grey through to pale white, with a beautifully mottled aesthetic. Unlike its ceramic counterparts, the tiles feel soft and warm underfoot.’ LayRed is comprised of 12 layers, working together to create an exceptionally durable product, including a TwinGuard PU Protective layer, making it scratch and stain-resistant. The protective layer will also shield against dirt penetration, ensuring the design stays in perfect condition for longer. Visit:

The ultimate underlay collection Witness the ultimate range of underlays in our new brochure. With solutions for carpet, wood, laminate and LVTV½}bq‘‘²É€µb underlay collection delivers comfort, longevity, quality and value with every step.

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Isla Concrete

Clara Oak

Quantity and quality Camaro Loc has been expanded Building on the continued success of the interlocking LVT market Polyflor has relaunched its Camaro Loc range. The updated collection features all 15 original shades with the introduction of nine new designs, to create a contemporary collection covering the most popular wood, stone and concrete design areas. The new additions have all been developed to reflect the latest in interior design and feature surface embossing and a micro bevel effect, adding a subtle depth and detailing to the overall appearance of the floor once laid. Available as planks and tiles the new Camaro Loc range eliminates the need for adhesion with its tried and tested 2G locking system. This significantly reduces installation time, making it ideal for any project that demands a quick turnaround. With a 4mm gauge and a 0.3mm wear layer, Camaro Loc remains a practical and beautiful solution for use across the home as well as for light commercial areas. Each plank and tile features a protective polyurethane reinforcement and is UV cured to provide enhanced protection from everyday wear, as well as a polish-free maintenance regime. To support the correct installation for


Interiors Monthly November 2019

Camaro Loc, the product should be installed with Polyflor Vinyl Loc Underlay. Installed beneath Camaro Loc, Vinyl Loc Underlay is designed to smooth minor subfloor imperfections, act as a shockabsorber when walked upon and reduce impact noise by 19dB. The new collection comes complete with a selection of new sales support items including a brochure, a large format retail presenter, shade card and retail display stand. The full range of

Camaro Loc products also feature on Polyflor’s new room visualiser, offering users an instant preview of their interior, fully installed with products from within the Camaro LOC range. Camaro Loc flooring is 100% recyclable, contains recycled content and certified very low for VOC emissions, achieving a Gold Indoor Air Comfort Level, an internationally recognised indoor air quality standard. Visit:

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Aqua+ is available in 18 decors

Make a splash

Aqua+ has a 30-year residential warranty

Aqua+ is a water-resistant laminate floor The Egger Pro Laminate Aqua+ range is Egger’s answer to water-resistant laminate flooring, using water-resistant technology in the core board. It is available in 18 trend-led decors, including woodgrain and ceramic, and two board formats: Classic and Kingsize. The range of Aqua+ decors are part of the Egger Pro Flooring 2018-2020 collection which provides the answer for both residential and commercial interiors. Aqua+ features the latest technology, providing a water-resistant floor that is well suited to bathrooms, kitchens, bars and restaurants. Not only is it more cost effective than glued and grouted ceramic tiles, it is also the only laminate floor in the market that can be steam cleaned. ‘The feedback on the Aqua+ range has been phenomenal so far. The high quality finish of the boards provides the perfect water-resistant flooring solution in the home and in commercial spaces. The variety of decors and two board formats allows for creative application in any room size and function,’ says Craig James, Egger UK sales manager. An Egger Aqua+ board is five times more resistant to swelling than a standard laminate due to its specially developed high density fibre core board, says James. This unique technology also prevents warping and buckling if environmental conditions change in the room. Egger’s design experts have travelled round the world to source the latest


Interiors Monthly November 2019

texture and decor trends as inspiration for the Aqua+ range. Woodgrain decors are available in a Classic board format of 1,291mm x 193mm and feature 11 oak and walnut finishes. Material decors are available in a Kingsize board format of 1,291mm x 327mm and include seven granite, stone and concrete finishes. Both board formats offer a fantastic choice of decors when selecting flooring for a specific interior or application area. Like the majority of flooring in the Egger Pro collection, the Aqua+ boards are installed using UNIfit!, a glue-less installation system which can be fitted 40% faster than other systems. Due to

Egger’s flexible and floating installation technology, no tools are required and multiple installers can work simultaneously in one room. As well as saving time and money, the UNIfit! click system has a sturdy connection and is easy to install around doors, pipes and radiators. All of the Aqua+ decors come with a lifetime warranty which covers domestic use for 30 years and commercial use for five years. This gives peace of mind that a high quality, resilient and functional product is being installed and can be relied on. Visit:

Aqua+ is installed using UNIfit! for faster results

All our shown and mentioned decors are reproductions.

Egger PRO Laminate Aqua+ Make a splash

Water resistant laminate flooring from EGGER, available in 18 trend-led decors. The trend orientated collection provides a high quality, functional product for both commercial & domestic applications, suitable for steam & machine cleaning. Five times more resistant to water swelling than standard laminate, the flooring is well suited to bathrooms, kitchens, restaurants & bars. For more information contact us at

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Exhibition guide

MIFF, 6 -9 March, Kuala Lumpur


Aik Chee Furniture

Step Furniture

Reinventing lifestyles MIFF starts the Asia exhibition season

Next year’s Malaysian International Furniture Fair (MIFF) is already generating a lot of buzz among exhibitors, as they will be the first to showcase their latest products to global buyers when the exhibition kicks off the 2020 Asia season from 6-9 March. The exciting prospect of getting in front of the competition to impress with new designs and collections will add more shine to the aisles at the ultra-modern Malaysia International Trade and Exhibition Centre and Putra World Trade Centre. More than 600 suppliers from Malaysia and at least a dozen more exporting countries including China will stock the 100,000sqm trading floor to welcome the high diversity of buyers to the show. Every year, visitors from as many as 140 countries and regions attend. The bustling business atmosphere and international clout of the trade show has also convinced more and more companies to leverage the MIFF platform to launch a host of new products or find new business partners. MIFF 2020 carries on the ‘Design Connects People’ tagline for the third year to engage companies to bulk up the show with greater innovative products to generate greater business. Malaysian top names such as Favourite Design, Merryfair, SWS, Step Furniture and Wegmans have made use of the exhibition to roll out entire lifestyle concepts and smart designs to buyers. Muar, the official Furniture City of Malaysia, will loom big in the local


Interiors Monthly November 2019

presence. Some 200 manufacturers are taking up stands including inside the Muar Hall manned by prominent industry group Muar Furniture Association, a strategic partner of MIFF since 2013. Other MIFF 2020 highlights include: MIFF Office: the largest office furniture showroom in south-east Asia, offering an extensive collection of modern and flexible solutions for new generation workspace and home office; Millennials@Design: a segment that targets Generation Y consumers headed

by award-winning young designers from the MIFF talent search, MIFF Furniture Design Competition; MIFF Timber Mart: a trading platform for wood and wood-related materials, connecting suppliers and trade buyers. Online pre-registration for visitors is open until 15 Feb 2020. In 2019, MIFF featured 600 exhibitors from 14 countries and regions with over 20,000 attendees including over 6,000 international buyers, and achieved record orders of US$1.01bn. Visit Sin Wee Seng Industries

CIFF, Guangzhou, 18-21 March


Record breaker

More than 1,500 exhibitors took part

CIFF Shanghai was the largest yet

The 44th edition of CIFF Shanghai (8-11 September) came to a close at the NECC in Hongqiao with record numbers of exhibitors, visitors, and events organised, giving rise to much enthusiasm. Some 150,766 professionals from China and abroad visited, more than 1,500 companies took part and 40 conferences, forums, and themed events were organised. These are the figures from CIFF Shanghai 2019, equally unforgettable for


Interiors Monthly November 2019

its quality level and the new concepts for living and working proposed. CIFF Shanghai 2019 represented the entire furniture supply chain, covering all home furniture sectors with a particular focus on Chinese design and international production, outdoor furniture, home decor, furnishing fabrics, the office, and machinery for the furniture industry. Some 80% of Chinese design brands were present at NECC in Hongqiao,

demonstrating that CIFF Shanghai is now the ultimate point of reference for quality and innovation and the designated place for defining home furnishing trends. The presence of an ever-increasing number of foreign companies, both in the International Lifestyle Hall and in the halls dedicated to furnishing living and sleeping areas, as well as at CIFF-WMF, the sector of the fair dedicated to machinery and technologies for the furniture industry, confirms CIFF’s role as an essential platform for entering the increasingly rich and demanding Chinese market and meeting important buyers from the world’s main markets. A constantly-evolving fair that aims to advance the quality of the entire furniture industry in China, offering stimulating content and inspiration to an increasingly broad target audience, the show hosted a series of important events, seminars, competitions, and innovative initiatives, the most notable of which included the forum Designed for Humans: From Alvaro Siza’s Modernism into the Digital Future; the 5th edition of the EAST Design Show, which highlighted fine Asian design in a cultured and refined way, combining


creative and commercial aspects; and the 7th edition of the Design Dream Show, which proposed the most innovative trends, bearing witness to the value of Chinese design and promoting the local industry’s international competitiveness. Other events included the

International Architectural Design Forum, China Design Forum, Witness the Pinnacle, China Interiors & Decorations Conference, and Office Life Theme Hall. The next edition of CIFF takes place in Guangzhou from 18-21 March for home furniture, home décor, home textiles,

outdoor and leisure furniture and 28-31 March for office furniture, commercial furniture, hotel furniture, furniture machinery and raw materials. The show returns to Shanghai for the 46th edition from 7-10 September. Visit:


imm cologne, Cologne 13-19 January



Looking out

Alberto Sánchez and Eduardo Villalón explained their plans to journalists in September

Das Haus will bring the indoors outside Spanish design company MUT will create the Das Haus installation at next January’s imm cologne exhibition. ‘A project like Das Haus gives a designer a unique opportunity to create something that’s totally independent of production and market conditions while simultaneously understanding and rediscovering their designs in terms of how they impact the space,’ says MUT. ‘In our design, we want to go one step further and explore the potential architecture and interior design have for opening the space up to the outdoors. Mediterranean life is synonymous with outdoor living. Our houses have always integrated a little bit of nature into their interiors.’ Founded in 2010 by Alberto Sánchez and Eduardo Villalón, the design studio is one of the most successful teams of the ‘new wave’ in Spanish design. In its native Valencia, a hotspot of Spanish design that’s bolstered by the traditional furniture-making and ceramics industries, the team creates furniture, carpets, tiles and lamps for the interiors sector, as well as designing hotels and exhibitions. All its work is characterised by a tendency towards simple, soft, circular shapes. Its creations – which have won major accolades such as the Red Dot award – exhibit forms with a vaguely unfamiliar quality or translate a familiar shape into a modern design. Its international clientele includes firms such as Expormim, GAN, Ex.t, Sancal, Preciosa Lighting, Bolia, E interiors, Harmony Inspire, Missana and LZF.

Interiors Monthly November 2019

‘This may be the only chance in our lives to see our ideas for home living expressed in their pure form,’ says Sánchez. ‘After all, it’s a concept, not a real house. Although perhaps it could be, if the forms were to be enclosed in glass, for example. But at present, we’re only interested in possibilities, not reality.’ ‘Our designs usually take pure, smooth circular forms. The architecture of our Das Haus project is also inspired by these geometric lines,’ says Villalón.  The name MUT comes from Valencian (a variant of Catalan) and translates roughly as Quiet! – a request for silence when you want to make yourself heard. But the designers can also identify with the German meaning of Mut, ie courage: ‘It rounds off the way we see ourselves perfectly, because nowadays it takes a lot of courage to stand up for your own principles instead of going with the flow dictated by trends.’

‘With MUT, Das Haus is deliberately remaining within the sphere of European design this time round, while simultaneously selecting a decidedly progressive team with a contemporary profile. MUT isn’t so much a classic design team as the kind of multi‑disciplinary community of like‑minded people that exists in all sorts of constellations nowadays: modern, flexible and creative. They work in a surprisingly diverse range of fields: they’re product designers, creative directors, graphic designers, interior designers and curators, all rolled into one,' says Dick Spierenburg, imm cologne creative director. ‘As a result, they stand for a new generation of design studios that’s responding to a changed market landscape in which huge demands are made of designers’ adaptability and inventiveness.’ Visit:



13. – 19. 01. 2020 The whole world of interiors!

imm cologne will be presented with a new clarity in 2020 – compactly structured into two interior worlds, »Home« and »Pure«. »Home« focuses on strong brands with diverse portfolios that offer interior design solutions with a lifestyle feel and showcase innovations for all living spaces. »Pure« brings the cutting edge of international design to Cologne. Experience unique interior moments at the world’s most important industry meeting place. #immcologne #discoverinteriorideas #interiormoments

International Business Media Services Ltd. 42 Christchurch Road Ringwood BH24 1DN, Tel.: +44 1425 48 68 30,

210x297_IMM20_Interiors Monthly_EN.indd 1

27.09.19 11:29

BFM Fabric Show London, 25-26 February, London



Prestigious producers The fabric show has had a rebrand Previously known as The London Fabric Show, the 2020 event sets a new course for the next decade with a rebrand to BFM Fabric Show London. The name change aligns the event more closely with the show’s organiser – the BFM (British Furniture Manufacturers Association) while retaining all of its exclusive credentials. Returning to Chelsea FC’s West Stand at Stamford Bridge, the two-day show will take place on Tuesday 25 and Wednesday 26 February – swapping from its previous Monday and Tuesday slot. Now well established as the UK’s principal event for upholstery fabrics, soft furnishing fabrics and fabric treatments, BFM Fabric Show London provides UK retailers and manufacturers – BFM members and non-members alike – with a unique opportunity to see the latest fabric patterns and colourways from an elite group of suppliers. UK fabric companies returning in 2020 and showing their new collections in traditional and contemporary designs include British Velvets, Moons, Warwick and Woven Art. Their notable skills and expertise make them go-to companies for a wide variety of fabrics for both residential and commercial spaces, which include velvets, wools, cottons, poly-cottons and linens. Among the exhibitors are 10 highly acclaimed Flemish fabric and textile mills including Annabel, Beaulieu, Devantex,

Interiors Monthly November 2019

Greenstreet, Muvantex, Symphony Mills and Van Neder. Famed for the quality of their fabrics, the Belgian producers have long been suppliers of high-end materials to UK upholstery manufacturers and collectively have hundreds of years of experience and know-how in producing luxury jacquards, velvets, chenilles, linens and cottons to the UK and abroad. Turkey also has a long-established fabric-producing pedigree and its mills produce jacquards, velvets and flat weaves that are exported all over the world. Embracing modern technology and production techniques, many Turkish mills are at the forefront of fabric development and are adept at producing

exclusive fabrics for their customers. Adoksan, Aydin, Benti, Kets, Turman and Yakar are among the returning exhibitors to BFM Fabric Show London in 2020 with new designs and yarns. Specialist fabric producers from all around Europe will show a variety of natural fibre and mixed texture fabrics in plains, stripes, florals and abstracts – providing buyers with an immense choice of pattern and texture and making one-stop fabric selecting simple. A refreshed website for BFM Fabric Show London incorporates the show’s new branding and provides information on exhibitors, sponsors and the venue. Visit:

25th & 26th February 2020

The Exclusive UK Fabric Trade Show Housing the world’s premier fabric suppliers under one intimate roof.

For more information and to register your attendance please visit

Opening Times 9.30am - 6.00pm on Tuesday 9.00am - 4.00pm on Wednesday

Chelsea Football Club, Stamford Bridge, Fulham Road, SW6 1HS


Heimtextil, 7-10 January, Frankfurt


Golden year

Hall 8.0 will host about 50 high-end fabric companies

Heimtextil celebrates its 50th anniversary next year With an anniversary party, a showcase presenting design classics from the past few decades, an anniversary film and other activities, Heimtextil will review the half-century since its first edition in 1971. ‘Fifty editions over the course of five decades is a rare phenomenon in the fast-moving global trade fair industry – it’s practically an eternity’, says Detlef Braun, Messe Frankfurt ceo. ‘Like no other trade fair, Heimtextil stands for product variety, international clout and undisputed market leadership in the textile sector’. In Hall 9.0, Heimtextil will present design classics from the past 50 years in a special showcase area. Here, the show will invite visitors to take a journey through time on a tour of discovery across five decades of Heimtextil history. The Editeurs’ Area in Hall 8.0 is a hotspot for the latest collections from around 50 international textiles editeurs. ‘The hall concept for the past Heimtextil proved to be a success and international editeurs will once again present their wares in a specially designated area within Hall 8.0. In this way, we create a vibrant meeting place for interior designers, furnishers and


Interiors Monthly November 2019

retailers, and both exhibitors and visitors alike can benefit from the synergies created as a result,’ says Sabine Scharrer, Heimtextil director. Among the international highlights from the ranks of textiles editeurs are Wind from Belgium and Style Library from the UK, CTA and Simta from Italy, and Damaceno & Antunes from Portugal. Major industry players from Germany such as Apelt, Rasch Textil, Saum & Viebahn and Heco will present their new textile collections. ‘Heimtextil offers us a unique opportunity to present new textile creations to an international audience,’ says Yann de Zutter, Wind owner. ‘We can make wonderful use of the prominent Editeurs’ Area to network further and exchange ideas with our longstanding customers.’ ‘Textiles editeurs are a small but brilliant and essential exhibitor group,’ says Scharrer. ‘Their special position in the sector as trendsetters in the high-end segment will be underlined by the highlighting of the exhibition area.’ Nicola Brumfitt, Prestigious Textiles marketing director also sees the added value in the special area. ‘We’ve been

attending Heimtextil for more than 30 years: it has become one of the most important dates in our diary and offers a unique platform for networking with potential and existing overseas contacts.’ Following a successful launch in January 2019, Style Library will again be represented in the Editeurs’ Area. ‘We are very much excited to be introducing our new spring collections at Heimtextil 2020,’ says Mischa Winde, Style Library general manager Germany. ‘The trade fair offers us the perfect global platform to present some of our best-selling brands.’ Visit:



7. –10.1. 2020 Visit the Trend Space at Heimtextil // Hall 3.0 Tel. +44 (0) 14 83 48 39 83

70295-014_HT_Trend_Interiors_Monthly_210x297 • FOGRA 39 • CMYK • es: 13.09.2019

DU: 28.10.2019



heimtextil trends 20/21

Ambiente, Frankfurt, 7-11 February


On message

Three key trends have been identified Ambiente is the leading international trade fair for products associated with dining, cooking, furnishings and ornaments, interior design, gifts, jewellery and fashion accessories. Ambiente 2019 featured 4,460 exhibitors from 92 countries and attracted 136,081 trade visitors from 167 countries. For 2020, design studio Stilbüro bora.herke. palmisano has highlighted three key trends. Visit:






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SHAPED AND SOFTENED Functional furniture achieves a sculptural quality with the addition of soft shapes and emphatic contours. This powerful effect is enhanced by a neutral palette of reduced colours with white and shades of grey. Surfaces are smooth, soft or textured: glass, either satin or transparent, impeccable porcelain and rough ceramics. Textiles bear images that are full of movement and irregularities.


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1 Textile softwall by molo, design by Stephanie Forsythe and Todd MacAllen. 2 Nebl by Studio Rem for Gejst. 3 Melt by nendo for WonderGlass (photo Akihiro Yoshida). 4 AeroZeppelin sofa by Diesel Living with Moroso. 5 Tableware by Tijmen Smeulders for UTSUÀ (photo Pim Top). 6 Musette side tables by Ionna Vautrin for DeVorm. 7 Mill by Jakob Wagner for Ro Collection. 8 Collection Ivy designed by Lucie Koldova for Brokis (photo Martin Chum). 9 Mantiqueira by Domingos Tótora for Tacchini (photo Andrea Ferrari).

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PRECISE AND ARCHITECTURAL A hint of industrialism combines with high-quality materials in this architecturally-inspired range of colour, with tones of brick and cement and float glass green conjuring cosy clubs. Terrazzo, blackened wood, steel, bronze and a subdued gloss effect harmonise with leather, cord, bouclé and velour, geometric designs and mottled patterns.


Interiors Monthly November 2019







ARTISTIC AND DIVERSE This style turns a living space into a personal collage. The palette displays a refreshing mixture of bright orange, fruity raspberry, strong honey and lively sky blue. In this interaction between art, craft and digital technology, each object has its own unique character, thanks to creative use of new materials, unusual manufacturing processes and unconventional themes.




1 Jack by Michael Anastassiades for B&B Italia. 2 No Man’s Land installation by Raf Simons for Kvadrat. 3 Ikigai teapot by Hein Studio. 4 Ashida by Philipp Mainzer for e15. 5 Collar ice bucket by Daniel Debiasi & Federico Sandri for Stelton. 6 ExCinere by Formafantasma for Dzek. 7 Sherazade Patchwork door by Piero Lissoni for Glas Italia. 8 Ostrea Rock by Hein Studio. 9 O fruit bowl by Mark Braun for Hem. 10 Curved block seat by Jim Partridge and Liz Walmsley courtesy Loewe Foundation (photo LeChuck Studio). 11 Silo by Hans Hornemann for Normann Copenhagen. 12 501 Kettle by Vipp.

1 Viceversa by Noé Duchaufour Lawrance for Kundalini. 2 FAR curated by Studio Vedèt for Nilufar (photo Pim Top). 3 Fruit Towers by BCXSY, from ‘A New Layer Taiwan’ curated by Pro Materia/Spazio Nobile, funded by NTCRI. 4 Nomade by Paola Navone for Serax. 5 Vase by Vincent Dermody for Normann X Brask Art Collection. 6 Side table la che by Sebastian Herkner for ames (photo Andres Valbuena). 7 Découpage Vase, Studio Bouroullec (photo Vitra). 8 Side table circo by Sebastian Herkner for ames (photo Andres Valbuena). 9 Tongue by Bethan Laura Wood for Rosenthal. 10 Vlinder sofa by Hella Jongerius (photo Marc Eggimann for Vitra). 11 Hallstattpieces by Elke Sada. 12 Rug Invaders Palmette Lazer Cannon carpet by cc-tapis design-lab.










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the show

. 2 . 1 1 — O 7. — 2 O 2 S K O LO OD GO Content determines form. Lifestyle impacts on design. The international consumer goods sector prepares for the coming year at Ambiente. A stunning selection of products for the interior, furnishing and decoration is presented in style. Information and tickets: Tel. +44 (0) 14 83 48 39 83

January Furniture Show, 19-22 January, Birmingham



Flying start

Clockwise from above left: Parker Knoll, Baker Furniture, Highgate Beds

For many retailers JFS is the most important show Getting the decade off to a flying start, January Furniture Show returns to the NEC from 19-22 January 2020 full of big name, emerging and new brands. The biggest furniture and interiors event in the UK, it features over 500 UK and international exhibitors and will welcome an estimated 22,000 visitors. In 2019 more than 22,000 buyers and visitors attended January Furniture Show. Post-show feedback revealed that 94% of respondents regarded JFS as a must-attend event and 81% stated that their main intentions in visiting were sourcing new products and networking with industry colleagues. For a third of visitors, JFS was the only trade show they visited annually, according to feedback. ‘Our visitors tell us that JFS is a winner. They get to see the important brands they want to see, get exposed to new brands and new ideas, and are able to select everything they need to “sell the room” – from lighting to flooring and everything in between,’ says Cleere Scamell, JFS event director. He continued that 2020 would be even more special because January Furniture Show is heavily vested in increasing its green credentials. ‘We are intent on raising the bar for

Interiors Monthly November 2019

recycling. In 2019 we recycled 76.4% of waste and discarded materials; we are aiming for over 80% in 2020. All of the carpets are recycled, and bins at the exits will collect lanyards and badge holders for re-use. We are re-using much of our signage from 2019 and will encourage exhibitors to keep and reuse their stands if possible. In short we are working conscientiously to make JFS 2020 green.’ New show developments – BEDS at January Furniture Show and LIGHT at January Furniture Show – proved to be extremely popular with visitors in 2019 and both return in 2020 with new and repeat A-list exhibitors. Throughout the

five halls of the show, visitors will be treated to new collections in living, dining, upholstery, flooring, lighting, soft furnishings and decorative accessories. An impressive roll call of brands will stand out in every area of the show, with easily recognisable and household names including Baker Furniture, Bentley Designs, Buoyant, Collins & Hayes, Duresta, Ego Italiano, Franklite, Furlong Flooring, Gallery Direct, Hestia, Italia Living, Lebus, Pacific Home, Parker Knoll, Rauch, ROM, Sealy, Searchlight, Sherborne, Silentnight, Skovby, Think Rugs, Westbridge and Whitemeadow. Visit:

Buoyant Upholstery

Sell the Room Everything you need: LIVING | DINING


Register now at

VIFA EXPO, Ho Chi Minh City, 11-14 March


New star

500 exhibitors will take part

Vietnamese furniture exports are booming Vietnam is now becoming one of the brightest stars in the wood-based furniture production and exports for the world, with furniture exports accounting for about 6% of the global market share, with large markets as USA, Japan, China, EU, Korea and new potential markets such as Canada, Russia, and India. In the first nine months of 2019, Vietnam’s export value of timber, wood products and non-timber forest products was estimated at US$7.93bn, an increase of 18%. The forecast for the full year is US$11bn and US$13bn next year, and US$20bn by 2025. As of September, Vietnam has more than 5,500 companies, 340 villages producing and trading wood and forest products. Among those, 2,372 companies export timber, wooden products and


Interiors Monthly November 2019

non‑timber forest products. The key to Vietnam’s success lies with flexibility by manufacturers and access to sustainable, legally imported and local plantation materials. Vietnam’s wood processing industry, after a development and improvement stage, has built a strong foundation of production capacity, innovation in technology and machinery, gradually improving business administration, learning about product standards, improving design, and flexibly producing according to customer requirements. With strong government support and progress in environmental legislation, the industry is ready to go further. With the signing of Voluntary Partnership Agreement/Forest Law Enforcement, Governance and Trade

Agreements with the EU and the FTA Agreements such as: Comprehensive and Progressive Agreement for Trans-Pacific Partnership and The EU Vietnam Free Trade Agreement, Vietnam’s furniture products for export are gaining more access to wider markets. In Vietnam, the Vietnam International Furniture & Home Accessories Fair – VIFA EXPO – is the biggest event on the furniture for export in the country, and one of the leading in furniture fairs in the ASEAN region. VIFA EXPO 2020 will take part from 11-14 March at the Saigon Exhibition & Convention Center, Ho Chi Minh City. It will gather about 500 Vietnamese and oversea exhibitors occupy 2,300 stands covering 35,000sqm. Visit:

UPHOLSTERY The company has invested in its production line

Encore Foam inner profile

Perfect sit

Advanced technology guarantees quality and speeds production Fibreline’s latest breakthrough in foam cushions is Encore Foam. The production line now includes robots, which is technology never before used by a foam converter and allows production to be even more cost effective. Encore Foam was developed in conjunction with customer feedback. On the back of the success of Fibre and Feather Encore fillings, customers wanted to see a similar ‘quality step’ in a 100% foam cushion. They wanted the uniform look and recovery of foam but with the soft sit of fibre. Traditional foam core seats have relied on high loft polyester wadding to add plumpness and a soft sit. But this always results in the fibre flattening over time and causing bagginess in the cover. Fibreline developed a 100% foam topper with a CNC cut profile to provide loft with softness as well. The removal of any fibre from the product produces a very uniform look, with a soft sit but


Interiors Monthly November 2019

great recovery performance. As with Fibre Encore, Foam Encore was put through rigorous testing at FIRA before being granted the FIRA Gold award. With the launch of Encore Foam Fibreline feels confident that it can now offer the very best in foam, fibre and feather cushion interiors. ‘We feel we have completed the holy trinity of upgrade fillings,’ says Richard Prudhoe, Fibreline md. ‘Now manufacturers have a great choice. But remember, Encore cushions are only made here in Yorkshire. ‘Manufacturers and retailers are increasingly looking for points of differentiation to their competitors. Our ability to produce high-performance FIRA Gold award Encore fillings and more customer-specific combination fillings means that Fibreline has become the cushion manufacturer to work with. ‘Demand for Encore cushions continues to grow exponentially. More and more retailers are seeing the

advantages and are demanding cushions containing Encore for their ranges. ‘The Encore cushion range has many advantages. It retains the casual look, and because of its foam core its resistance to sagging and easier maintenance gives retailers confidence in the performance of fibre and feather and now foam cushions.’ Prudhoe says Fibreline has another major advantage. With the increasing pressure on all within the supply chain to operate lean businesses, working on just-in-time deliveries, Fibreline’s ability to supply all three main filling components for a sofa means that customers place one order with one supplier, receive one delivery, with one delivery note and one invoice to process. This leads to efficiencies for the customer, and also enables Fibreline to offer very competitive pricing across all fillings, as they arrive on one vehicle. Visit:

Beds and bedroom

a mattress with real

BEDS AND BEDROOM The NBF team at the Bed Show. Below left: a new look for the NBF

What’s ahead for beds Simon Williams on non-bargains and sustainability

I recently spent a day being interviewed for a forthcoming Channel 4 programme investigating the legitimacy of mattress offers on one of the well-known “daily deals” websites. The offer in question was for a single mattress with 3,000 pocket springs and a 7.5cm layer of a high density memory foam. It was on sale at £89, compared to its normal price of £599 as featured on another website. Of course it just isn’t possible to manufacture a mattress to such a high spec and sell it so cheaply at a profit. But the average consumer will look at this offer and think they are being ripped off by other bed retailers and manufacturers who charge a whole lot more for a similar product. Here’s a great product at a fantastic price – what’s not to like? And that’s where the problem lies. It portrays our industry in such a poor light, fuelling suspicion of the very businesses trying hard to do things correctly. Back on set, fast forward a couple of hours. After answering questions, defending the ‘good guys’ in the industry and promoting NBF Approved member brands, I finally get to examine the mattress in question and cut it open. Guess what? It looked noticeably


Interiors Monthly November 2019

different to the photo, and the advertised layer of high density memory foam turned out to be a 5mm sliver on top of a polyester fibre pad. The pocket spring unit was a basic 800 count, not 3,000. This is what I expected to find, but the silly thing is that the mattress itself was reasonably well made and felt pretty comfortable. The consumer would have no idea that the product they’d bought wasn’t as advertised, and they would probably sleep soundly on it for a few years, blissfully unaware and believing they’d got an absolute bargain. So what are we doing about it? At the NBF we continue to buy both member and non-member products for testing as part of our ongoing Due Diligence Testing Programme. We report any major concerns to trading standards, but know they lack the resources to investigate thoroughly. We make formal complaints to the Advertising Standards Authority if we believe false claims are being made or artificial pricing is used. We’re also in touch with the Consumers’ Association that is equally concerned at the level of Internet fraud. Such efforts are all the more valid when you appreciate that with the uncertainty in the UK economy and consumer spending under pressure, the public are increasingly looking at ways to save money. This is borne out by the

NBF’s market intelligence, including our quarterly sales data provided by our members which showed a drop in value of 2.5% from Q2 this year compared to the same period last year. Our latest consumer research shows that there has been an 8% drop in the average price paid for a mattress over the past year and that consumers are increasingly turning to discount channels such as Amazon, ebay and daily deal websites: use of these platforms was up by 10%. At the Bed Show it was clear that the industry is embracing the need for sustainability. The NBF is taking the lead, including developing a policy on the use of used mattresses and components; announcing a target of 75% diversion from landfill of end-of-life mattresses by 2028; and helping to establish a Register of Approved Mattress Recyclers. As a measure of our pro-active focus on things that matter to our members, a new image and tone of voice are being launched for the NBF. We are setting the standard by driving ethics, transparency and responsibility. We’re creating a level playing field that’s fair for everyone. At the heart of everything we do is a simple idea – making sure that, as an industry, we always do the right thing. Simon Williams is National Bed Federation marketing manager

, s r e p ee l s r o f , s r e m a e r For d e N o y R e V e R Fo

The new natural backcare collection has arrived. Naturally comfortable and always supportive, it’s everything you could wish for from a pocket sprung mattress.


On the up


Highgrove Beds is continuing to grow and invest

Turnover at Highgrove Beds has seen remarkable growth in the past few years and shows no sign of stopping. In the past five years sales rose by £10m and in 2018 reached £25m. This year the company expects to reach £30m. Alongside this growth has been constant investment: in technology, buildings, transport, marketing and product development at a time when some would consider cutting back and hoping for better days before investing. But this is not the way of Highgrove owner Wazarat Ali. In the past three years two extensions have been made to its Liversedge factory, and a third which will add 100,000sqft of manufacturing space is underway and expected to be finished before Christmas. All of this reflects Ali’s belief in the business and that he wants to be able to increase market share. But he’s not just doing it for the sake of it. Profitability matters too. He is constantly looking for efficiencies and is not afraid about reorganising or moving departments if it improves


Interiors Monthly November 2019

things. This is backed up with spending on machinery: automated sewing machines for sewing patterns, handles and air vents into mattress side panels and foam cutting are relatively recent introductions and a new quilting machine is being installed. Add to this rows and rows of fillings, springs, wood components – all

increased further by new storage facilities – to ensure it can meet its fast turnaround of orders, with 98% dispatched in a week. The company’s delivery fleet has been increased to 24 vehicles and it has its own garage to maintain them (and keep the costs lean). Highgrove’s three brands – hg, Highgrove and Sanctum allow it to target

The company has invested in machinery

BEDS AND BEDROOM Aston Ergosense

Foam cutting


several sectors of the market while its manufacturing ability gives it the scope to offer white label options to retailers, something the company says is in increasing demand as retailers look to exclusive branding to fight online price comparisons. Highgrove’s High Street Brochure Collection is only available

instore as it looks to help independent retailers: £500,000 has been spent on POS in the past two years as it looks to explain the features of its beds to shoppers. It is also keen to increase the level of training it proves to retail staff, suggesting high streets need to focus more on providing expertise.

‘We want to continue to disrupt the market. There are too many me-too products in the market, so we have to continue to innovate. We are all working as a team: we want to be bigger and we want to have the ability to be bigger but you have to be profitable,’ says Ali. Visit: The delivery fleet has been added to along with new livery

The website has been revamped



Sustainable success

The Harrison Spinks team with its Bed Industry Award for Cortec

Harrison Spinks showcased four ranges Harrison Spinks showcased four collections at this year’s Bed Show: the Harrison Spinks Bed Tailor Collection; Somnus; the Adam Henson Collection and Synergy. Each collection featured its 100% recyclable, glue-free, patented Eco-Spring technology Cortec. For the past 10 years the company’s core business objective has been trying to change the way the world sleeps, looking for more sustainable ways of working, to look after the planet for future generations. Cortec redefines sustainable comfort technology and is set to change the industry forever. Harrison Spinks’ award-winning engineers have developed the finest high tensile wire ever to be used in

Adam Henson


Interiors Monthly November 2019

a core unit, and sonically welding each spring with heat, rather than glue, means that each spring system is fully recyclable at the end of its life, can be reinvented in the future and is zero to landfill. These ground-breaking individual pocket springs are extremely durable, and offer greater body-contouring accuracy for superior comfort and support. Cortec is in line with the company’s commitment to a foam and glue-free future for all existing mattresses and those going into development from 2020. The success of Cortec was recognised by being awarded the Bed Industry Awards' Component of the Year, further cementing its sustainability credentials after receiving a Queen’s Award for

All the new ranges use Cortec

Enterprise in Sustainability in April. With a fantastic response and an excellent uptake, the Adam Henson by Harrison Spinks Collection proved to be a huge hit at the show. The collection is a celebration of British farming and sustainability. Using carefully selected wool from the fleeces of rare breed and indigenous sheep reared on Cotswold and other British farms, this unique and luxurious collection celebrates craftsmanship at its highest level. The Bed Tailor Pillowtop Collection features four models, all providing an additional layer of comfort and support. The company’s concept of the world’s first 100% recyclable luxury mattress, Synergy by Harrison Spinks, also received tremendous feedback. Being foam and FR chemical free as well as zero to landfill means that it is perfect for a healthy and environmentally friendly night’s sleep. An official launch is planned for early next year. With an unprecedented response from the trade and consumers alike, Harrison Spinks’ appearance on BBC Two’s Inside the Factory in August added to its success at the show. The company has now filmed its own ‘Inside Our Factory’, showcasing its vertically integrated credentials, with footage available online and to retailers from November.


The True Bedmakers From the prize sheep on our farm, to the award-winning springs we coil ourselves. We go beyond convention to create the ultimate in luxurious comfort, giving you a mattress that has been lovingly grown and handmade in the heart of Yorkshire. Cortec™ our new spring technology is the future and the reason we won component of the year at the NBF Bed Show 2019. Because your sleep is our craft. H A R R I S O N S P I N K S .C O.U K

Harrison Spinks National Interiors Monthly Ad_210x297.indd 1

25/09/2019 11:38


All bases are made in the UK

On the Move

There are three options to choose from: corded remote control; wireless remote control and massage option with wireless remote

Mammoth introduced an adjustable range Following the introduction of its Rise and Shine mattresses last year, Mammoth has now completed its 2020 retail bricksand-mortar collection with the launch of Move. Move is a lifestyle choice designed to appeal across the generations. With a growing ageing population, there is an increased demand for adjustable beds and the Move range helps to alleviate aches and pains and enables older people and people with mobility issues to be more independent, comfortable and enjoy ample rest. Increasingly, adjustable beds are becoming a popular choice for the wider population looking to wind down as part of the rest and relaxation process. Move’s stylish and appealing design recognises this and includes a range of contemporary fabrics and handcrafted upholstered headboard options. Visitors to Mammoth’s stand at the Bed Show were able to try out the new range for themselves and experience the various adjustable settings available for greater comfort and support. The naturally cooling Medical Grade foam Move mattress and high quality Move base generated very positive feedback. The range comes with options including an infrared wireless handset which can be used anywhere in the


Interiors Monthly November 2019

room and a massage system for added comfort. A wide range of size options are available along with deep divans offering a variety of drawer options and Mammoth headboards to complement the collection. ‘We are excited about the potential of the new Move range, which has been designed to ease aches and pains and help people achieve their optimum health. An adjustable bed is a considered purchase and we know that it can make a real difference to people’s lives, making getting in and out of bed much easier, relieving pressure and improving comfort,’ says John Tuton, Mammoth ceo. ‘There is a growing trend of people choosing an adjustable bed to complement their lifestyle, to relax, read and unwind in as part of the slumber process. Move is the ideal choice and the flexibility and comfort it offers are

more attainable than ever. ‘Every Move mattress comes with Mammoth’s Medical Grade foam and PostureCell comfort technologies, which have their roots in healthcare and are at the core of Mammoth’s commitment to improve health and wellbeing for all.’ Visit

Move has a five-part adjustable action

Just what the doctor ordered. Sometimes we all make do. Why put up with aches and pains that can spoil our day?

Mammoth’s Move adjustable beds and mattresses contain Medical Grade™ sleep XIGLRSPSKMIWWTIGM½GEPP]HIWMKRIHXS do your customers good.

The New MOVE Collection

The MOVE® adjustable mattress and bed collection promotes the very best that Mammoth has to offer with motion technologies to effortlessly ease away the aches and pains of the day. For those who love to relax and wind down in the ultimate sleep environment. 8LI1SZIGSPPIGXMSRLEWFIIRWTIGM½GEPP]HIWMKRIH with experts help: - Ease back pain %PPIZMEXIWPIITETRSIE WRSVMRK - Improve circulation - Improve sleep )RLERGIPMJIWX]PI

Offer your customers more with The Mammoth Move collection.

Fast-Track Available Ask about our fast-track options for your guaranteed delivery within 7-14 days.

8SVIGIMZISYVJVII³8ST8IR´1SZI,IEPXL&IRI½XW datasheet, simply visit and download at:

QEQQSXLGSQJSVXGSYOQSZIFIRI½XW Contact or your local agent for pricing or to arrange an appointment.

BEDS AND BEDROOM Topaz with Chester headboard in Plush Steel on no drawer deluxe base

Ten years on

Autumn with Knutsford headboard in Fernando Lilac on ottoman

Breasley celebrated a decade of its Solus brand The Bed Show represented a landmark for Breasley, with the manufacturer revealing its new look Salus range and enjoying a positive reaction to the improved and rebranded flagship range. To mark 10 years since the first Salus mattress was introduced, the luxury range was refreshed and updated. As well as an eye-catching rebrand, there were further improvements to specification. ‘The new Salus branding was really well received by our retailers who were impressed with the collection. Both Salus and our Uno vacuum-packed, rolled and boxed range performed well at the show. There was also keen interest in Brook + Wilde Elite, which we produce exclusively for the company’s bricksand-mortar retailers,’ says Clare Taylor, Breasley head of marketing.

The new look Salus features the most comfortable and stylish beds to be included in the range, which has long been a favourite with independent retailers. The mattresses combine two of Breasley’s unique technologies, Viscoool and the Salus Comfort layer, and make use of natural fibres to offer the best in sleep. Viscoool is Breasley’s luxurious, pressure-relieving, breathable memory foam made from sustainable and natural soybean oil. The 4cm deep Salus Comfort layer brings increased softness and comfort. To maintain a hygienic and safer sleep environment all eight mattresses in the Salus range are also treated with Breasley ProGuard. Top of the range is Samphire, combining Viscoool, the Salus Comfort

layer and a 3,900 dual layer pocket spring system and deep quilted pillow top cover. The sleep surface features integral natural fibres of lambswool, bamboo, alpaca and pashmina to complete the luxurious feel of the bed. All models are available on a range of Breasley base options including the ottoman, which hinges at the head end to create maximum storage. Salus is available in 16 contemporary colour and fabric choices. All mattresses are no-turn, are available in four sizes and come with a 10 year guarantee. The whole range is fitted with RFID tags allowing full traceability. For delivery mattresses are wrapped in regranulated polythene, reducing the product’s carbon footprint. Visit:

Samphire with Taporley headboard in Plush New Teal on 2+2 drawer divan


Interiors Monthly November 2019



Indulgently finished with a deep quilted pillow top cover featuring natural fibres

Celebrating 10 years of comfort and innovation



Wool Origins 8 mattress with a firm edge sprung divan base and a tall Fiona euro-slim headboard, in Hypnos Zenith 501 Palm fabric with chrome casters

Hypnos has set an industry first with Origins

Hypnos has become the first non-food producer to partner with farming and food standards group Red Tractor with its Origins collection, which uses wool that can be traced across every stage of the supply chain, from farm to mattress. The collection features two ranges: the Wool Origins range, made using traceable wool, and the Cotton Origins range, which uses sustainably sourced cotton as its principal filling. The luxury seasonal-turn Wool Origins range has as much as eight sheep fleeces (16kg) of Red Tractor assured 100% British wool in a 150cm mattress. The Cotton Origins no-turn range contains assured wool from Red Tractor farms and can have as much as 4.5kg of sustainably sourced cotton within it. ‘The industry-first expert partnership behind the collections means we have been able to create a completely new


Interiors Monthly November 2019

level of sustainability and, importantly, traceability, which we feel is lacking within the industry. ‘British Red Tractor assured farms are regularly audited to ensure high levels of animal welfare and land management. With this collection, every part of the supply chain from the farm onwards is robustly audited: from the collection, the washing and the combing of the wool, to it going into a handcrafted Hypnos mattress,’ says Richard Naylor, Hypnos sustainable development director. ‘No company has done more than Hypnos to champion these environmental issues over the last few years. This latest collection is part of our ongoing commitment to the wider environment and to leading the way in responsible, comfort-based innovations, pushing the boundaries of design wherever we can.’ Hypnos has committed to buy wool from selected Red Tractor assured British farmers so that the farmers can better understand their revenues and invest in a more sustainable and reliable future. The Origins collection also features a new and exclusive British-made pocket spring system to offer border edge

support. The edge of the bed is supported by three rows of a higher tension spring, a flexible frame and several rows of hand side-stitching. The range also contains a responsibly sourced unbleached cotton and viscose sleep surface, which safely and naturally meets all furniture and safety fire regulations without the need for synthetic flame-retardants. Visit:

The wool can be traced throughout the supply chain

The Hypnos

Origins Story

We value the people, animals and places behind our new sustainable and ethical bed range.

Expertly handcrafted mattresses with 100% British Wool from Red Tractor assured farms. Hypnos is proud to be Carbon Neutral

Handmade in Britain and 100% recyclable

BEDS AND BEDROOM Team England gymnast Mimi Cesar

The company enjoyed a successful show

Speedy Millbrook Beds debuted a fast delivery service alongside new models Millbrook Beds enjoyed a very busy stand and a successful Bed Show this year with excellent feedback from visiting retail partners. Four ranges of chemical-free, handmade mattresses were unveiled at the show: Grandeur, Majestic, Ortho and Pillow-top, featuring higher spring counts of up to 14,000 pocket springs, and greater sustainability credentials. The new range of Motion Adjustable beds, available in a variety of six feels and spring counts, completed the line-up of its new collections. ‘The atmosphere was incredible and customers who came to our stand were clearly impressed with the additions to the collections, particularly the Majestic and Grandeur ranges, producing a whopping 236% increase against last year’s ranges,’ says Mark Hughes, Millbrook Beds sales director. The company also launched Millbrook Fasttrak, a new service offering a 48-hour home delivery service on six beds across the main range as well as the complete range of Motion Adjustable beds. Introduced in response to consumer demand, it provides them


Interiors Monthly November 2019

with a handmade product in a record delivery time. ‘We have also entered into the motion beds and mattress market in a big way, although it is not entirely new to Millbrook Beds. We felt there was an opportunity in this sector, which was absolutely proven during the show, with extensive ranges secured. Competitive price points along with a 48hr DHD FastTrack service, enhance the appeal

of the collection. ‘Overall the show was a great success, acquiring significant numbers of additional floor models, which will ensure a strong back end to the year and a great January sales period,’ says Hughes. The show ended on a high note for London and south-east area manager Jason Hillier, who was awarded Millbrook Beds Salesperson of the Year 2019. Visit:

Mark Croll, Millbrook Beds md presents Jason Hillier with the Salesperson of the Year award






For over 70 years our home on the edge of the New Forest National Park has been influential in the development of our luxuriously comfortable, handmade mattresses. It’s the combination of beautiful natural materials combined with expert craftsmanship which make our products special. That’s why we use local Hampshire wool and sustainably sourced English Fine Cotton in the creation of our chemical free beds The key ingredients for perfect sleep.

For further information call 023 80 86611

297x210mm New forest Trade.indd 1

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Success story

Sleepeezee ambassador Dr Ray Singh was at the show

Launches attracted new retailers and more floor space Sleepeezee secured a number of new retailer accounts and floor model distributions for its new collections at the Bed Show. A popular collection that was launched was the new G Memory – a range featuring next generation memory foam, which cradles and moulds to your unique body shape. Designed with a unique cell structure to allow air and moisture to pass through, the memory foam is infused with graphite, helping to move heat away from the body and disperse it, so reducing heat build-up for a more comfortable night’s sleep. ‘Retailer feedback on this new collection has been fantastic, with everyone loving the unique feel to each of the models and the POS on offer for those retailers taking the range. For each of our collections we design unique and compelling POS to support the ranges, offering bespoke solutions to suit each retailer’s store space,’ says Amy Curtis, Sleepeezee marketing manager. Sleepeezee also added two new models to its Cooler Collection – a range


Interiors Monthly November 2019

featuring a unique cool-to-the-touch cover that is proven to reduce your body temperature in order to help you reach the optimum temperature to fall asleep faster. The Cooler Seasonal 1000 provides consumers with a Summer/Winter sleeping environment – with the advanced cooler cover on one side for

the summer months, and a soft knitted cover on the other side for the cooler months of the year. Sleepeezee is looking to finish this year around 30% up year on year after a strong yearly performance across both independent and national retailers. Visit:


Defined Edge Support: Quentin Memory 2000

Hand Crafted: Luxury Wool 1000

Sleep zone

Sweet Dreams has added three more ranges Sweet Dreams enjoyed a splendid Bed Show, wowing retail buyers with new models in popular collections and three fresh collections. Models were launched in Sweet Dreams’ Sleepzone, Ortho and Comfort collections. The higher end ranges also saw developments. In Royal Pillowtop three beds, a 4,000 pocket spring memory foam, a 2,000 latex and a 2,000 memory foam, were added. Anniversary saw the introduction of new bases in four colourways. The three new collections were: Pocket Air Pure, Defined Edge Support and Hand Crafted.

Pocket Air Pure uses Sweet Dreams’ ‘lighter-than-air pocket air’ spring system, with alternating long and short springs, and has added an FR chemical-free cover; hence ‘pure’. The four beds – with spring counts of 3,000 or 4,000 – come in three sizes and with a full range of storage options. Defined Edge Support was also a big success. Foam-encapsulated pocket springs is a big trend and this collection caters to it, with six models all with some additional special touch, either in the cover, such as Tencel, or in the fillings, such as wool, cashmere and silk. Contrast piping and handles, and

Pocket Air Pure: Pure Clarity 3000


Interiors Monthly November 2019

borders with either 3D breathable tape or micro-quilting, ensure the beds stand out, along with a choice of metal or wooden legs and six velvet colourways to the base. With a hand-sewn side stitch to the mattress border and quilting to the top, the three beds that comprise the Hand Crafted collection look and feel very top-end. Luxury fillings such as cashmere and silk enhance the pocket spring content. Sweet Dreams also used the Bed Show to launch its latest brochure showcasing all its products for upstairs. Visit:

Royal Pillowtop: Emperor 4000

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BEDS AND BEDROOM Independent stores fared better in the North of England than the rest of the country

Shoppers trade down Consumers are spending less on their beds Britain’s tightening economy and ‘discount mentality’ is reflected in latest consumer research findings for the National Bed Federation. It shows the average price paid for a bed or mattress was 8% lower than the previous report in February: £538 as opposed to £582. Further evidence of a slowdown is indicated by the increased use of discount channels such as Amazon and eBay, up by 10% and Argos, Very etc, up by 5% in the past six months. The sample of 500 people who had bought a bed or mattress between March and September 2019 also showed further growth of the roll-up mattress

The under 35s were more likely to buy foam or latex


Interiors Monthly November 2019

sector, up from 23% to 26% of all sales since February. Sales of flat mattresses were conversely down from 33% to 31%. Generational differences are also clear in the report. Comfort was the most important factor for the over 55s: 76% compared to just 56% of the under 35s who rely heavily – 24% – on recommendations from friends and relatives. Just 5% of the over 55s buy on recommendation. Pocket spring mattresses were the most popular choice for older buyers – 52% of over 55s – while the under 35s were more likely to buy foam or latex: 41%. There was no real change in the split of online,

in-store and phone purchases and direct sales from new ‘mattress tech’ companies also remained fairly static at just 5% of the total. In terms of nationals v independents, national bed specialists attracted 9% of the under 35s, 17% of 35-53-year-olds and 18% of over 55s. On a regional basis, local independent stores fared better in the North of England than the rest of the country, accounting for 14% or purchases compared to the national average of just 8%. The research was carried out by DJS Research on behalf of the NBF. Visit:

Sales of flat mattresses fell from 33% to 31%


For more information on our product ranges please contact us

tel: 01902 459898


BEDS AND BEDROOM Edj Shape by Hushabye

Being good The environment was front and centre at the Bed Show Carpenter showcased an innovative way to layer, cut and shape foam in order to offer unique mattress solutions for different sleeping positions. The Contour collection’s Aurora mattress focusses on airflow and support, with more memory foam at the head end and more aurora at the feet, designed for side sleepers with more shoulder support. The Contour Curve highlights hypo‑allergenic and sensitive fabrics for cooling along with higher curves in the shoulders, hips and calves for a back sleeper. The Contour Sculpt has curves in the foam for air flow and similar supports for a back sleeper to the Contour Curve. It also showcased two new mattresses made from recycled plastic. The Switch is glue-free and offers a replaceable foam topper that would be un-zipped every few years and recycled to avoid putting a whole mattress into landfill. Click Mattress also made a debut, made from Seaqual, a fully sustainable, recyclable material created from plastic bottles that are collected from the ocean. Health Beds told a natural and recycled product story. The company is focusing on new products showcasing natural


Interiors Monthly November 2019

fillings such as seaweed, wool, silk, wood pulp and other recycled materials. The Pillow Top collection has been updated to include renewable latex and natural fillings such as wool and silk which includes the new Genoa and Energise collections. The new EnviroLux range is made from SeaCell which is made from seaweed and wood through a sustainable and carbon neutral process. As the mattresses as made from natural products, they are completely recyclable at the end of their lifespan, avoiding landfill. The EnviroTech range is made of recycled plastic bottles: another company using Seaqual. Greentex is similar in that it is made from plastic bottles that have saved from going into landfill. To continue its commitment to the environment, Health Beds has planted 24 acres of trees to start to offset its emissions and has solar panels on all of its buildings. Hushabye has seen a bit of a makeover this year and has been working through consumer feedback so customers can pick-and-mix which base, divan and mattress they want and really build their

own, unique style. This also includes a change in pricing models to simplify the options. Simple and contemporary are the goals of the new branding, to help the customer get exactly what they want. Hushabye feels the customer should be the expert on what they want and not have to buy something the company has decided they should want. Launching at the show, Hushabye showcased Edj, offering edge to edge support in several different materials. The Pure has all-natural fillings, Shape offers memory foam, and the Cool has a gel‑latex filling. Shire Beds launched the Artisan range which has all new fabrics and new bases. It debuted a pillowtop that includes tablet springs in addition to base springs, allowing Shire to offer between 3,000 to 6,000 base springs with an additional 2,000 tablet springs. These smaller, micro springs offer stabilisation along with an improved top layer. This collection has a pillow top layer with natural fillings such as wool, silk, cotton, cashmere and mohair. Visit:






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Furniture town

G Plan Vintage’s Rita

Long Point saw plenty to interest buyers Ashley Manor’s Islington has angular arms and is available in two sofa sizes and a chair in a new linen look fabric. Carlton’s Utah chair is now available from stock in several colours. Collins & Hayes introduced a slip cover version of Heath and updated its fabric offer. David Gundry introduced the Byron sofa and chair with button arms and the more contemporary Blake with wide arms. Carlton’s Utah


Interiors Monthly November 2019

G Plan updated the fabric choice on Rita. Hunter Knight trialed swivel chairs in a variety of styles. John Sankey highlighted the large Rubins and Fellini sofas. Parker Knoll has become the first UK company to use US company Crypton’s stain repellent fabric treatment, with a collection of textured chenilles. The fabric is manufactured in Belgium and allows oil and water-based stains to be

easily removed. In stores next month, Colorado is a high‑back chair with static and recliner options in leather or soft cover. It added a rise recliner, Norton 150, to the Norton collection. Staud showcased a selection of its bedroom furniture ranges. Vintage added the high-backed Winchester to its Harris Tweed collection. Westbridge highlighted updates to its fabric offer. Visit: Staud’s Sonate Como

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Forden dining table in black with Sidcup chair

Selection of cushions and throws

When industrial met Scandi The Autumn Fair saw more the 600 new products from Gallery Direct The Autumn Fair saw the launch of Gallery Direct’s largest ever AW collection, featuring more than 600 new designs, focused on two key market trends: Apartment Living and Luxe. ‘Our current Luxe look has been extremely popular, so we extended our offering as it is still very much on trend, and the new products went down exceptionally well. We also introduced our new Apartment Living look which proved to be a real success, with some wonderful, positive feedback from customers. We have designed a range of products which can be combined in different ways to suit a wide range of interiors,’ says James Hudson, Gallery Hadston coffee table


Interiors Monthly November 2019

Direct sales and business development director. Apartment Living embodies elements of a sleek studio aesthetic, bringing pieces together to create the look of stylish modern living where the industrial look meets Scandi. Muted colour palettes with vibrant accents keep the look smart and sophisticated whilst still cosy and inviting. This style is embodied by the Carbury and Forden ranges. Made using solid oak and oak veneers, both are offered in a subtle grey oak finish, and the Carbury Coffee Table and the Forden range are also available in a black finish for those who prefer a stronger look. Hadston offers a touch of bohemian Hadston storage

style combined with apartment living. With simple chic lines and open shelving, the pieces are designed to create a feeling of space. The metal tops feature a texture effect which reflects light around a room, adding to this spacious open feel. Each piece is available in three finishes: antique copper, antique gold and antique silver. To complement the furniture, there is a new range of soft furnishings which form a modern composition using strong accent colours of burnt orange and ochre. The range features textured solid colours including boucle, corduroy, quilting and hand knits, together with geo patterns. Visit:


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FLOORING The championship hosted 5,000 VIP visitors

Well played

Invictus by Associated Weavers was the official carpet and flooring supplier

Invictus was again on show at the BMW PGA Championship Invictus by Associated Weavers was the official carpet and flooring supplier at the BMW PGA golf championship in September for the second year in a row. Some 350sqm of its Groovy Granite – Lava and Classic LVT in Highland Oak, and 3,200sqm of Magnificus carpet were

fitted in the VIP areas at Wentworth. ‘Invictus carpet is comfortable, stain resistant and durable: exactly what we need for our 5,000 VIP guests during this tournament,’ says Jörn Plinke, head of BMW golfsport marketing. The view of the iconic West Course of

3,200sqm of carpet was fitted

the renowned Wentworth Club was the perfect backdrop to one of the most prestigious men’s golf tournaments in the world. Visitors were able to experience the comfort of Invictus products while enjoying top tier golf. Visit:

…and 350sqm of LVT

Wentworth’s 18th green


Interiors Monthly November 2019

On trend

Envisions for Heimtextil. Art direction by Sanne Schuuman and Emma Esset; photo: Roland Smits, VR visuals by Roel Deden

Heimtextil is celebrating its 50th anniversary

ACTIVE URBAN Urban dwellers confront the challenges of the fast paced, shape-shifting, man-made environment by searching for utilitarian, adaptable solutions. They value tech performance while making smart use of available and renewable resources. Functionality is prioritised, while looking cool and working well remains key. Interior/ sportswear hybrid textiles show smooth surfaces and a fun mash-up of graphic textures. The palette shows uniform blue, asphalt grey and caterpillar yellow.

Stijlinstituut Amsterdam, London-based studio FranklinTill and Danish agency SPOTT trends & business developed five design trends for 2020/2021. At the annual international Trend Council workshop, identity was an ever-present topic: part of a broader discussion on gender and cultural diversity, on tolerance and curiosity. Today, the self-identification process seems more complex than ever. Identities are now formed through experiences that take place simultaneously, on different levels. Locally, nationally, globally, both online and offline. Identity therefore can consist of many different layers. In fact, individuals can all have multi-layered identities. As an overarching theme, Where I Belong addresses layered identities via the five: Maximum Glam turns the glamorous life tech-savvy; Pure Spiritual finds balance in nature and mysticism; Active Urban values utilitarian, adaptable solutions; Heritage Lux celebrates rich historical legacies and Multi-Local embraces global cultural influences. Stijlinstituut will establish five worlds as spaces to experience, made for with


Interiors Monthly November 2019

MULTI-LOCAL Hyper-locals go global, celebrating inclusivity over appropriation, honouring traditional craftsmanship and adjusting the world’s gaze to embrace exchange, creative integrity and diverse identities. Indigenous style meets global influences. This is a celebration of crafted and decorative pattern, from tribal and folkloric to geometric and abstract. Textile colours become part of a wider cultural narrative, linked to local community, cultural heritage and private identity.

and of exhibitors’ products at the show’s Trend Space. Conceptual installations will actively engage visitors and motivate them to share their experiences by creating dynamic settings all about performance and interaction. A highlight of the Heimtextil Trend Space 2020 will be the Future Materials Library curated by FranklinTill, presenting emerging sustainable material innovation to the interior

textile industry. Focused on material composition and manufacturing innovation, the library exhibits will provide invaluable insight and inspiration, complementing the curated showcase of aesthetic design and colour trends. Each showcased sample will feature on-point information about each material’s raw origins, manufacturing process and potential afterlife. Visit:

EOverallt collection by Laduma Ngxokolo and Michael Axelsson and Ikea.

Heimtextil, Frankfurt, 7-10 January



Raw Colour for Heimtextil

Greenshit by Guillermo Santomà; photo: Jose Hevia Blach; image courtesy of Side Gallery

Bart Hess for Heimtextil

Preservers of historic legacies treasure sensuousness alongside the uncanny, enlightenment together with darkness, for a whole new immersive experience. This new narrative translates to a love for luxury and splendour, decoration and embellishment. Finding beauty in history and nature through ornamental patterning and alluring surface enhancement. Reflecting on ancient history results in a palette featuring enigmatic blood red, sapphire and a lustrous mother-of-pearl.



Idealists seek perfection and purity, restoring equilibrium by connecting with the uber-natural. They embrace technology for good while shifting between realism and mysticism in pursuit of a personal haven. To address a renewed bond with nature, organic matter, raw materials and pure textiles are selected which show nature’s traces, organic structures and irregularities. Shades are created from the earth and cultured by man. An elemental and pure range reflects the source of their existence.

Pleasure seekers revel in layering theatrical influences and glamorous showtime aesthetics, forging a fantastic marriage between the crafted and digitally rendered. Textiles show a ‘more is more’ attitude through a mash-up of glam, gradients and spectrums, fake fur, pile and fringe, jacquard weaves and fantastic prints. The flashy, kitsch colour range becomes brutally glam thanks to electric sheen, synthetic shimmer, digital glitch and artful blur. A riot of clashes and rebellion.




Massaud says Sealine combines perfectly with his previous Seax range

Jean-Marie Massaud discusses his design process ‘My design process is a kind of visualisation. I try to picture the context, to see it in three dimensions — and really, to see it in four dimensions, because it’s very important to consider the element of time, especially on a project like this. When you’re working with a rare and important wood like teak, there’s a


Interiors Monthly November 2019

responsibility to create something that lasts, both physically and aesthetically. It’s not about trends,’ says Jean-Marie Massaud, discussing his latest collection of outdoor furniture for Denon. ‘And so the design had to be simple, refined, elegant and cool — not demonstrative or arrogant but, in a way,

timeless. As I worked, I had the image of a lakeside house in mind, a place where a long-lasting, high-quality collection would be appropriate not only now but also many decades from now. ‘I’ve always been inspired by the sailing world, where elegance is linked to efficiency. Think of those wooden 

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racing boats from the America’s Cup of the 1950s. You need strength, durability, quality. At the same time, the demand to turn wind into speed means there’s no place for anything beyond what is necessary. The teak wood and woven sailing-rope of Sealine both derive from this world of elegance. The weaving invokes Dedon’s heritage, while the wood gives warmth as well as strength and resistance.’ For Massaud the design language is simple, refined, natural and timeless. ‘We start with benches made of teak for a feeling of solidity that reflects the purpose, which is to last a long time. And then, as with a sailing boat, everything is connected and held together with the best die-cast aluminium pieces. This ensures resilience and durability and makes the collection easy to maintain, even 50 years from now. And so, the maritime construction becomes a part of the design language. It’s not just an aesthetic choice but an expression of quality and sustainability. The same is true of the nautical rope (or large Dedon Fibre), which we weave into a sort of basket around the bench. Finally, instead of stiff


Interiors Monthly November 2019

Above: Jean-Marie Massaud Below: Seax

cushions, we add soft pillows to this basket, enveloping the user in comfort. ‘When we think of outdoor living, we tend to think of summertime, hot sand, the beach, the swimming pool. But keep in mind that Dedon is the expert in all kinds of outdoor scenarios. And so the idea was to propose a collection that would be elegant, comfortable and appropriate in every season and every latitude, whether on the terrace of an

African lodge or the deck of a yacht in the Scandinavian fjords. That’s also why the collection had to be compact. You can use it on a big balcony in Hamburg, for example, or the not-so-big terrace of a Miami high-rise. The point is to create an easy-chic experience rather than a total look. For me, Sealine works perfectly in combination with two of my previous collections, Seax and Seayou.’ Visit:

S/S 2020


12—14 January Olympia London




Like you, we live and love design and that is why each season we search the globe to bring you a unique HOME edit with the newest ranges from leading brands and new designers.





Sales Executive

Competitive Package includes Salary + Commission + Car An opportunity has arisen for the right person to join our Retail Sales Team in the following territory:


The ideal candidate should reside in the territory and be able to demonstrate the essential drive and commitment to produce the highest levels of customer service to our existing customer base whilst being able to identify and develop new opportunities to grow the business of this dynamic and vibrant company. Experience with both woven and tufted products is preferable but not essential. Applicants should possess the skills and disciplines necessary for the successful management of this important sales area. Requests for an application form should be made in your own hand to:

Mr. Hans Lowe (Retail Sales Director)

Cavalier CA R P ETS

Dixon Street, Blackburn, Lancashire, BB2 1TX. Tel: 01254 268000 Fax:01254 268001

RECRUITMENT If you are looking to recruit staff for your furniture and flooring stores.. then INTERIORS MONTHLY offers a great package! Our online package is just, ÂŁ175. Your advert will appear in our jobs section on the website until the position is filled, or you ask us to remove. Our weekly newsletter, which is mailed every Thursday to 12,500+ industry professionals, also includes a list of these latest jobs. If you have both online and quarter page recruitment advert in our magazine, the cost will only be ÂŁ250! Costs for larger recruitment adverts are available upon request.

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Profile for Interiors Monthly

Interiors Monthly November 2019  

The November issue of Interiors Monthly celebrates the 50th anniversary of Living Divani; looks at a move from the wall to the floor with NL...

Interiors Monthly November 2019  

The November issue of Interiors Monthly celebrates the 50th anniversary of Living Divani; looks at a move from the wall to the floor with NL...