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JULY 2021

Retail Pared back

Beds and bedroom New directions



The smart choice in luxury vinyl flooring


As one of the UK’s largest upholstery manufacturers we are evolving to face the environmental challenges ahead. We are excited to be launching EVOLVE, our revolutionary, unique and completely foam free seating system. This recyclable and sustainable alternative to conventional foam sets new standards in the development of environmental affordable and socially responsible upholstery production.


Make hay while the sun shines As consumers continue to spend on their homes, the sector is enjoying extraordinary sales performances As we have seen from ONS figures and trading updates, the furniture and flooring sectors have had a great time of things since non-essential retail was allowed to re-open. Despite longer lead times and higher prices, consumers seem determined that they will have that new sofa, bed or carpet, even if it’ll take them a bit longer than they’d like. Some of the figures are truly extraordinary: DFS has seen recent orders almost double compared with 2019; flooring sales in May were 60% higher than in 2019 and furniture sales were more than a third higher. And the likelihood is there is still more domestic spending to come as the prospect of millions of us booking an overseas summer holiday looks remote. The great unknown is how long will it last: enjoy it while you can. Across the country retailers continue to open stores, defying the naysayers who have long written off high streets. Yes, there has been a fundamental shift online that isn’t going to suddenly reverse itself once the pandemic is over, but for products where feel, touch and seeing the true colour are such important aspects, the vast majority of shoppers will want to visit a store in person for their interiors buys. Some serious Internet research will be done first, of course, so you need to make sure your online presence is top-notch, and consumers will probably spend less time in-store having narrowed their options during that research. Locally I walked past three bed stores just a few doors apart from each other. The windows of all – a national chain, a regional chain and a three-store independent – were filled with posters promoting a 60%-off sale. No attempt to differentiate themselves or, in the case of the national retailer with manufacturing capability, to promote quick delivery at a time of long lead times. It seems that old habits die hard. Many thanks to all of you who voted in the Interiors Monthly Awards 2021. I look forward to revealing the winners in the August issue.



DFS sees recent orders almost double


Duo secure £7m of investment funding


Victoria expects no let-up in demand


New products




Experiences No need to panic


Sustainability Making use of new technology


Retail Letting the products do the talking


Beds and bedroom New sectors, protection, modular space, material matters


Rugs Nature first


Upholstery Black is back

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Preview Manchester Furniture Show in Harrogate Trade products and services Software, CGI, fillings, care


Review Summer Furniture Show

Editor: Andrew Kidd

T: 01273 930 029 E: akidd@interiorsmonthly.co.uk

JULY 2021

Furniture advertising (South): Tim Boden

M: 07976 122 150 E: tboden@interiorsmonthly.co.uk It makes more sense to make it Moduleo: the smart choice in luxury vinyl flooring Visit: www.moduleo.com

Furniture advertising (North): Jarrod Bird T: 01565 631 397 E: jbird@interiorsmonthly.co.uk

Carpet, flooring advertising: Joanne Paull M: 07817 624 922 E: jpaull@interiorsmonthly.co.uk

Representative in India: Amarjeet Singh Gianni


T: 0091 98390 35458 E: as_gianni@yahoo.co.in

Pared back

Beds and bedroom New directions



The smart choice in luxury vinyl flooring

Published by Interiors Media Limited Minerva House, Kinnings Row, Bordyke, Tonbridge, Kent TN9 1NP E: enquiries@interiorsmonthly.co.uk Registered in England no. 6397722 Print: Knockout Print Design by Truprint Media © Interiors Media Limited ISSN 1756-2236




DFS sees business at almost twice 2019’s levels DFS has seen recent trading at almost twice pre-pandemic levels. Orders in the 10 weeks to 6 June were 92.1% higher than in 2019. Orders for the 23-week period were 14% higher than 2019, and 10.4% higher for the 49-week period. The group says profits will be at least £105m this year, despite 21 weeks of lockdown closures, and supply chain and raw material disruptions. It says it has gained a further 2% of market share of a growing market, and the most recent order growth will underpin next year’s results. It has scenarios where underlying profits will be between £66m and £96m, well above analysts’ forecasts, it adds. Since stores re-opened in April, online penetration has settled 1%-2% above pre Covid-19 levels, at about 19%, it

says. It expects a final dividend of 7.5p in September. ‘This performance once again reflects both the underlying resilience of the group and the tremendous support from our colleagues, who have worked with huge dedication and commitment throughout the pandemic. Our aim is to lead sofa retailing in the digital age by building a truly integrated retail model that allows us to drive market share gains ahead of the competition. We will continue to invest in key strategic initiatives such as our digital channels, our showrooms and our Sofa Delivery Company final mile logistics capability, along with new investment in UK manufacturing and capacity, and expansion into other home categories,’ says Tim Stacey, DFS Group chief executive.

SCS upbeat

Sales boom continues for furniture and flooring

ScS saw orders jump by 79% between April and June compared with the same period in 2019, limiting its annual decline to under 10%. Orders from 4 April to 12 June were 370.8% higher than 2020, when stores were closed for much of the period. Orders from 24 January to 3 April were 86.2% lower than 2019, 82.9% lower than 2020. Combined orders for the 46-week period were 9.5% lower than in 2019 and 10.6% higher than 2020. The chain plans to restore the dividend from July.

Furniture and flooring both enjoyed significant monthly sales increases in May, compared with 2019 sales. Initial estimates from the Office of National Statistics show that average weekly sales of furniture and lighting in England, Wales and Scotland reached £372,441,000 during the month. This is a 21.2% increase on April 2021. Sales in May were 3.78 times those of May 2020, when all non-essential retail was closed. Compared with May 2019 sales were 34.9% higher.

£372.4m was spent on furniture and lighting

Flooring retailers saw average weekly sales reach £45,677,000. This is a 8.5% rise on April 2021.

Sales in May were 5.8 times the figure for May 2020. Compared with May 2019, sales were 60% higher. Made for the market Made.com had a relatively flat star to life as a plc after June’s £775m flotation. After seeing a sharp drop in value in the first day, shares recovered in later weeks and at the time of writing were 0.5% above its 200p flotation price.


Interiors Monthly July 2021










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Piglet and Bedfolk secure £7m in investments Soft furnishings retailer Piglet has secured a £6m investment, while bedding retailer Bedfolk has secured £1m. Active Partners has invested in Piglet as it looks to reach new markets. Jessica Mason launched Piglet in 2017 with a collection of stone-washed flax-linen bedding, before expanding into sleepwear, table linens and curtains. Piglet’s parent company Sextant recently issued 24.6% of new shares, suggesting a valuation of around £24m. As well as selling online its ranges are available through Selfridges, John Lewis and Fortnum & Mason. In addition to its UK operations, it has a second base in Illinois following rapidly growing demand for Piglet linens in the US. ‘From starting the business in my mother’s garden shed to reaching tens of thousands of customers with an everexpanding range of products, it’s been an incredible experience so far. We’re thrilled to have Active Partners on board, whose focus on community-first brands and experience with founder-led businesses has already proven invaluable, to take the next step of Piglet’s journey together,’ says Mason. The Cotswold Company majority shareholder True has

invested £1m in bedding retailer Bedfolk. The funds will be used to expand its collection and invest in staff and marketing, it said. Founded by husband-and-wife team Nick and Jo James in 2018, Bedfolk set out to simplify the bedding purchasing experience, providing its customers with a curated collection of ethically produced luxury bedding at an affordable price point. The retailer’s products are manufactured in Portugal. Bedfolk recently issued almost 12% of shares, suggesting a valuation of about £8.5m, which would value the James’s stake at about £5.8m. ‘Nick and Jo have successfully built a strong brand identity in the “wind-down” space that sets it apart from its competitors – a space which has only become more popular with consumers in the past year,’ says Claire Cherry, Pure investment principal. ‘We see that consumer behavioural change will continue to gravitate towards relaxation in the home, in line with growing emphasis on good mental and physical health. Our sweet spot is finding businesses operating at the precipice of changes such as this, combined with great founding teams. We believe we’ve found this in Bedfolk.’

Arlo & Jacob joins TCM fold Upholstery chain Arlo & Jacob has joined the TCM Living portfolio after the company bought it from its directors. Mark Smith, TCM Living chief executive and Julie Smith bought Arlo & Jacob from administration in May 2020, with the blessing of TCM Corporation, TCM Living’s Thailand-listed parent company. TCM owns Alstons, Ashley Manor, AMX Design and Alexander & James. The chain plans to launch a flooring

collection later this year, utilising the skills of TCM Corporation. ‘I am pleased with the progress that has been made since Julie and I acquired the business just over a year ago. Bringing it into the TCM Living Group is the logical next step now that the business is on more solid foundations and can leverage and benefit from the wider group’s buying power, skills and know-how,’ says Smith.

The chain has introduced a quick delivery range, available in two weeks


Interiors Monthly July 2021

Flooring Superstore continues expansion Flooring Superstore has continued its expansion, passing the 30-store milestone. The chain reached 25 branches in January, and has since opened stores in Basingstoke, Carlisle, Hull, Lincoln, Norwich, Orpington and Reading as it looks to add 25 outlets this year. Catford, Kidderminster, Plymouth and Stevenage are the next scheduled to open. ‘We are seeing lots of firsts with the new stores, such as having a presence in areas such as Humberside, Cumbria, Lincolnshire and Norfolk for the first time,’ says Chris Barber, Flooring Superstore chief retail officer. ‘Our strategy is built on opening in areas with large conurbations and on busy retail parks with high footfall where we can make our own contribution to the local economy in these areas. ‘The south-east and greater London are among our key target areas, but there are several other large urban and retail centres on our radar,’ he adds.

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Victoria: demand set to carry on Victoria has told shareholders it anticipates current demand can be ‘sustained for the foreseeable future’. ‘Trading continues to be very strong across all of Victoria's geographies and product groups, with double-digit percentage increases over 2019. Encouragingly, leading indicators, such as housing transactions, savings rate and consumer confidence, suggest that the current high levels of consumer demand for Victoria's products will be sustained for the foreseeable future.’ The group says it has been able to mitigate raw material cost increases by raising prices and negotiating with suppliers. It repeated that it expects further acquisitions soon. ‘In my 30 years in the industry, I have never known it to be busier at this time of the year. Our continually enhanced service proposition has proven to be the cornerstone of the company's growth trajectory. Victoria’s production is running at full capacity and some factories have orders taking all their output through until autumn. We are outsourcing some production to ensure service standards are met and market share gains sustained,’ says Philippe Hamers, Victoria ceo. ‘Our management team’s depth of industry experience and entrepreneurial initiative has proven invaluable as we have been able to overcome the risk of potential raw material shortages by leveraging our long-term relationships, size and extensive knowledge of supply chain options. I am confident shareholders will be very pleased with the way the business is performing this year.’

David Woodward, Master of The Furniture Makers’ Company greets the team

Cyclists smash Step 2 It target Five cyclists who braved the elements and rode 200 miles from Axminster to London across three days have smashed their fundraising target and raised almost £12,000 for The Furniture Makers’ Company’s Step 2 It campaign. The ride started on 18 June, with cyclists Ben Burbidge, Hayden Davies, Peter Hooper, Alan Styles and Paul von der Heyde, and David Dewing as


Interiors Monthly July 2021

support van driver having overnight stays in Salisbury and Godalming, and arriving at Furniture Makers' Hall, London on 20 June at 1pm. The group had initially set themselves the target of raising £7,500 for the charity but upped their goal to £10,000 just prior to the challenge. The total currently stands at £11,800 and donations are still coming in.

Garratt to leave BFM Nick Garratt, BFM md, is to leave the furniture manufacturers trade association. He told the association’s management board that he wants to leave the role at the end of the year. ‘As we look ahead to a post-pandemic world, the BFM is in a strong position – and Nick has had a huge part to play in navigating the association through these difficult times. He will be a very hard act to follow. The board and members of BFM all wish Nick well for the future,’ says Brian Ahern, BFM chairman. ‘It has been a privilege to be part of BFM and to serve the association as md over the past three years. I am very proud that BFM is in a strong position as I prepare to step back from day-to-day operations and enjoy more time with my family,’ Garratt says.

UK debut for Noble Souls Timothy Oulton has opened its first standalone UK Noble Souls stores, on London’s King’s Road and Tottenham Court Road. ‘As we expand our brand, we’re excited to open the first bricks-and-mortar Noble Souls galleries where people can come and immerse themselves in the whole experience. The Noble Souls concept is about giving you permission to relax and truly let go. In a home, these pieces of furniture become a hearth, a place where you can reconnect with each other more deeply, or even just with yourself. I think the appeal of things that are natural, simple, trustworthy, extremely comfortable and beautiful is what people want to fill their homes with at the moment,’ says Timothy Oulton, founder and creative director. The collection was first introduced at Timothy Oulton stores in 2018.

One of the stores is Tottenham Court Road

The Bed Industry Awards are BACK! Enter your company for a prestigious NBF Award today Manufacturer Awards

Retailer Awards

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Component Product of the year

National Bed Retailer of the year

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Online Bed Retailer of the year

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1 Grand Majestic is the new high pressure floor from BerryAlloc, celebrating the majesty of 30cm x 2.4m planks in a floor that’s for homes and businesses that like to think big. Featuring BerryAlloc’s AluLoc locking system for a floor that’s easy to fit, Grand Majestic’s extraordinary proportions are no more difficult to install than regular click flooring. Visit: www.berryalloc.com 2 Eilersen’s Aton was designed by Jens Juul Eilersen, who was aiming for a soft, rounded sofa with a modern, classic feel. He has created many of Eilersen’s designs, typically relying on classic dimensions that


Interiors Monthly July 2021

give the furniture a distinctive character. ‘Another key feature is that Aton is dressed in simple garb, with as few seams as possible,’ he says. Visit: www.eilersen.eu 3 Designed by Michele De Lucchi, Float is a modular sofa system from Stellar Works that presents cushions supported by a seemingly invisible structure, as if they are floating on air. A double layer of cushions provides optimal comfort and strength, while a crossbar containing them runs back and sideways, supporting the headrest elements and giving structural integrity. Visit: www.stellarworks.com

4 Artek has added to its Atelier collection with the Atelier bar stool, available in two heights and six colours. A simple seat made of solid wood, the Atelier bar stool is a study in precision craftsmanship. Light and compact, it weighs about 4kg. Visit: www.artek.fi 5 Talenti Outdoor Living’s Slam collecction, designed by Ludovica and Roberto Palomba, includes modular sofas, ottomans, coffee tables, armchairs and dining tables and demonstrates that the utmost elegance can be achieved with the refined minimalism of the designs. Visit: www.talentisrl.com 

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8 6 With 144 colours to choose from and over 20,500 possible combinations, Louis de Poortere’s Richelieu Classic runner programme is certainly not without choice. The custom Richelieu programme is now a fully interactive online experience, allowing users to easily try out any combination available, before downloading their favourite colourway in a PDF that can be used to build their dream runner in store. Visit: www.louisdepoortere.com 7 The Floorwise range of stair nosings, PVC profiles, skirtings and trims provides installers with solutions made to the highest quality standards for long-lasting performance. All options are listed in a brochure covering the comprehensive collection. Alongside the brochure, the sample presentation box contains physical examples of the nosings, skirtings, covers, formers and profiles available. Visit: www.floorwise.co.uk


8 Zanotta has added a trio of coffee tables to its 2017 Tweed collection, matching its shapes, materials and finishes. The tables are shipped flatpack with just four components: top, legs, screws and feet. Visit: www.zanotta.it 9 Pulpo’s Bent dining table combines polar opposites: glass and marble. A light, transparent base made of glass supports a solid top made of white, black or green marble. Playing with transparency, exciting textures and a simple silhouette, Bent is a visually light but incredibly stable table that invites you to dine. Visit: www.pulpoproducts.com 10 As a tribute to Sunday, the day of rest, Pianca’s Domenica bed invites you to recline and relax in a solid, warm and protective embrace. One single continuous line draws a delicate, organic silhouette, with a choice of a metal or upholstered base. Visit: www.pianca.com


Interiors Monthly July 2021


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Richard Renouf

Hotting up

Complaints are increasing as consumers are unwilling to overlook anything they feel is not right Good summer or bad summer? I don’t want to try and predict the weather, but I will make a prediction about complaints. Things are going to hot up. Last year’s summer was recordbreaking, at least for my work. I carried out far more inspections in August than ever before in a single month. But already this year, May was 7% busier and things are not slowing down. In spite of the many supply problems and shortages of materials in the construction industry, there is a boom going on because locked-down customers are trying to make their prisons – sorry, I mean homes – more comfortable. They can’t escape on holiday, and they’re not willing to overlook anything they feel is not right. Spring may not have been the best, but even in March the sun was hot enough to warm flooring to temperatures above 40degC. The flooring I’d been asked to test was a click-together LVT, and you may know that LVT is susceptible to temperature variations. The warmer it gets, the more it expands,

Checking the temperature


Interiors Monthly July 2021

and this has to be taken into account when fitting so that there is adequate room around the entire perimeter for it to spread into. In this particular case the gaps had not been left, so the flooring simply buckled and the joints began to break. If the summer hots up, temperatures above 60degC are not uncommon, so good fitting and the right underlay are essential. Recently I was called in to look at a similar problem in a customer’s holiday home. The location, overlooking a sandy bay enclosed by rugged cliffs, was idyllic and the sun was shining brightly, as one would hope in such a place. The heat was causing the flooring to bubble. But the customer couldn’t believe it was due to heat. ‘It’s even happening in this rear corridor,’ he said, taking me through a door to a dim passage leading to a back bedroom. He looked back towards the front of the house and gestured with his arms. ‘Look at this, there’s no sunlight here.’

In the low-angled light filtering in at the front end, the flooring looked more bubbled than where it was heated. I walked up and down. The bubbles didn’t move. They were in the subfloor and showing through the vinyl flooring. I guessed that the builder had been working in the dark when he laid this area of screed. When the customer told me he had the same problem with the same flooring at his home 150 miles away, I declined his request to detour on my way home to take a look. I knew what I'd find. I hope the floor layer his builder recommended will sort both jobs out. Whatever the weather, I’m sure the customer will be back for a break very soon, but even if he doesn’t, he’ll be looking at faulty flooring unless the fitter puts things right, and that’ll doubtless spoil his enjoyment – whichever home he is in. Visit: www.richard-renouf.com Richard Renouf is an independent furnishings consultant

The bubbles were obvious even in the shadow



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Don’t panic June saw history repeat itself with lower sales than in recent months, and forward planning is very difficult, our correspondent says THE RETAILER Fludes Carpets


June was a month when, to a certain extent, we were governed by the weather. In the past when we had quiet weeks, we’d say: ‘It’s too hot to sell carpets,’ or ‘It’s too wet for customers to come out in this,’ and so on. The weather has certainly had some effect on sales, as has the halfterm break, but there does seem to be a slowdown in business during June. And don’t forget that we have the Euros 2020 football on, to be followed by the Olympics!

coloration, though, which had already been planned before lockdown, and it is good to see blues, reds, greens and soft pinks as an alternative to beige, grey and silver. For the second year running, we lost the Buying Groups National Flooring Show at Solihull. It is a shame because this is a great event that helps us with planning product changes for the next year and allows us to easily compare many products all under the same roof. It’s also a great opportunity

be until we arrived on the day. Second, if we fitted the flooring, we would then take on responsibility for anything that went wrong with it. Finally, it is just not profitable for our business to get involved with this. We try to explain this to customers, but some are not happy. With the reduction in sales in the last two weeks, it also seems that customers are more aware of the possibility of pushing for extra discounts and asking us to check

Checking back over the last four years, we have always seen a drop in sales figures in June from higher levels in April and May. So perhaps it’s more a case of ‘Don’t panic, Captain Mainwaring, don’t panic.’ Having enjoyed a healthy level of sales in the past 12 weeks causes a few headaches: a warehouse that is now crowded with carpet and has little room for cutting up hall, stairs and landing carpets to plans, and no space in the fitting book for the next four to five weeks. This combined with the continued problems of getting deliveries on time from suppliers makes forward planning a precarious matter. And the challenges don’t stop there. Underlay and ancillaries are starting to be harder to get and then only at significantly raised prices. We have chosen to increase stock levels of both to ensure we have enough, and to cushion the effect of higher prices. Having said that, we are seeing price rises for many of the products we sell, across most suppliers. Talking to sales reps, it seems there are unlikely to be any major product launches soon. We have got some changes in

to talk to other retailers about business in

stock before ordering. It appears they are

Interiors Monthly July 2021

Shoppers found other things to do during the sunny weather

general and to get a feel for how things are going in our industry. I hope it will still be possible to have a show at Harrogate, but with this virus situation it is difficult to plan too far ahead. In the last month or so, we have had quite a few more enquiries from customers who have purchased flooring products online and want us to fit them. There are several problems with this. First, we would have no idea how big the fitting job would

aware of our problems with supply and availability and want to ensure they are not let down. I would not like to be working in the sales teams of our suppliers, I imagine they get quite a lot of earache from us retailers. It is not really their fault that items are out of stock or late in arriving. So perhaps we should cut them some slack. Let’s hope for a change in the weather soon! Andy Laird, Fludes Carpets md

Where quality & durability become reality SCOTLAND JOHN STUART M: 07860 565 200 E: johnrstuart@btopenworld.com NORTH EAST & CUMBRIA BECKY GIBBONS M: 07970 491 215 E: rebann2@btinternet.com

EAST MIDLANDS STEVE FURNISS M: 07773 384 787 E: furnissagencies@btinternet.com WEST MIDLANDS DEAN STANLEY M: 07572 758 010 E: dssalesagencies@gmail.com

YORKSHIRE JOHN ALSOP M: 07860 572 220 E: alsopagencies@yahoo.co.uk

OXFORDSHIRE, WILTSHIRE, HAMPSHIRE ANDREW JEFFERIES M: 07831 457102 E: adj.agencies@gmail.com

LANCASHIRE & NW JOHN ROSTRON M: 07973 733 208 E: johnrostronagencies@hotmail.com

SOUTH WEST & DORSET BRENDAN HART M: 07850 130 221 E: ba.hart1@yahoo.com

NORFOLK, SUFFOLK, CAMBS, NORTH ESSEX TO BE CONFIRMED T: 01429 892555 E: sales@hughmackay.co.uk SOUTH WALES, BRISTOL, & GLOUCESTERSHIRE PAUL POWELL M: 07968 186 150 E: paulpowellagencies@gmail.com SOUTH EAST & SOUTH LONDON DAVE BOWMAN M: 07786 265 072 E: david@dabflooring.com

N LONDON & HOME COUNTIES DAVE MARNEY M: 07794 221 443 E: d.marney@sky.com

SALES DIRECTOR KEITH MORGAN M: 07710 701063 E: keith@hughmackay.com

CENTRAL LONDON NICK WOOD M: 07976 945 505 E: nick@essentialflooring.co.uk

MANAGING DIRECTOR VINCE HOLDEN M: 07900 262 434 E: vince@hughmackay.com

NORTHERN IRELAND GARY O’BOYLE M: 07831 220 675 E: goboyle@ntlworld.com

MANAGING DIRECTOR STEPHEN DONLAN M: 07973 378 127 E: sdonlan@viewlogistics.co.uk

REPUBLIC OF IRELAND LARRY WHITE M: 03862 594 126 E: thelarwhite@hotmail.com




Canteen has an Accoya top Latte is made from recycled plastic with hemp fibre

Seasonal challenge Swedish bio-composite tech meets VG&P’s eco credentials Very Good & Proper has debuted its first outdoor furniture collection comprising the Latte chair and a new outdoor version of its Canteen Table. The collection features the world’s first furniture made with bio-composite technology from the Swedish company Trifilon, which combines recycled plastic with hemp fibres to considerably lower the CO2 impact of production. The company has been committed to sustainability since its inception, with an approach based on four core principles: longevity, quality first, manufacture locally and re-use. VG&P believes that the most sustainable products are those that are designed and made to last, and that materials are a valuable resource to be used carefully and responsibly. Trifilon uses a special technique to wash and treat the fibres from the hemp plant and because the fibres are exceptionally strong, it uses them to reinforce the recycled plastic, making it stiffer and sturdier. The bio-composite Latte, which has been tested for outdoor use, also reduces the chair’s CO2 footprint drastically. First, its recycled component repurposes a plastic that has already been used, thus removing the need of new plastic being shipped from factories in far-off countries. Additionally, the plants used to produce the hemp fibre will capture carbon from the air while they grow, further reducing the product’s final


Interiors Monthly July 2021

CO2 footprint. Using this bio-composite technology repurposes a waste stream and introduces a renewable, agricultural ingredient into VG&P’s production. The quality of the bio-composite means that the chair’s plastic can be recycled again – a full commitment to circular economy principles. The Trifilon bio-composite of the Latte chair has a C02 footprint of 0.235 C02-eq/kg, substantially lower than a typical plastic chair. The Canteen outdoor table features a treated Accoya top: proprietary modified wood that has become the timber industry benchmark for

performance and sustainability. No other timber offers the same combination of stability, durability and versatility. This engineered wood is sustainably sourced with FSC certification and has minimal environmental impact throughout its lifecycle, from production, through its use, right the way to the end of its life. The Canteen Outdoor Table resembles the indoor version, featuring a simple and utilitarian design. The legs are composed of recycled powder-coated aluminium with matching support rails. Latte and Canteen are manufactured in the UK. Visit: www.verygoodandproper.co.uk

Both table and chairs are made in the UK

wiseup to floorwise quality&value guaranteed tools


adhesives & screeds



nosings, PVC skirting

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Pared back

Gandia Blasco Group has opted for a no-frills approach for its new flagship store in Madrid


Interiors Monthly July 2021

The store is on Madrid’s Golden Mile


If ever there was a store designed to let the furniture and rugs speak for themselves, rather than distract the viewer with the surroundings, Gandia Blasco Group’s new flagship store in Madrid has to be a strong contender. Its brick walls have been painted white, with a handful of brand images and logos; the wooden ceiling is black and the floor grey cement, evoking an omnipresent colour in the group’s Valencia headquarters. But when you are situated on the city’s Golden Mile in the Salamanca district, a little less dressing up helps you stand out from the top-end stores and Michelin-starred restaurants. The 3,230sqft space is an open-plan semi-basement at 28 Ortega y Gasset,

created by the group’s design department in collaboration with MUT Design, which has previously designed rugs and furniture for the group. Its three brands – Gandiablasco, GAN and Diabla – sit alongside each other. The opening coincides with the group’s 80th anniversary. Today, Gandia Blasco Group continues to put design at the service of innovation, led by the second and third generation of the family: José A Gandía-Blasco Canales, president and creative director of the group, and his children: Alejandra, the company’s deputy creative and communications director and creative director of Diabla, and Álvaro, vicepresident and commercial director.

Gandiablasco’s outdoor spaces and furniture are reinterpreted with the latest designs including Luca Nichetto’s Onde, Søren Rose’s Capa, Mayice Studio’s Buit and Made Studios’ Bosc, alongside classics such as the Picnic and Clack! chairs and hammocks by Gandía-Blasco Canales, which showcase some of the new colours and fabrics from its wide range of finishes. Texture, colour and eclectic shapes in rugs and accessories fill the GAN space. Representative elements from series such as Bandas, Garden Layers, Nuances and Mirage by Patricia Urquiola; Ply, by MUT Design; Backstitch by Raw Edges, and Canevas by Charlotte Lancelot, are displayed on the floor and walls, 




showing the infinite possibilities of the different materials and artisanal production techniques. Under creative director Mapi Millet, GAN, founded in 2008, is heir to the original textile business of the group, which began as a blanket manufacturer. Established in 2018, Diabla is its most casual brand and specialises in the design of light and accessible outdoor furniture and accessories. Its trademark style proposes other ways of enjoying life outdoors in any environment at any time of year, especially in small spaces. Grill by MUT Design, ARP by Made Studio, Lilly by Democràcia Estudio and Plisy Up by Alejandra Gandía-Blasco are among the new designs on show. Visit: www.gandiablasco.com


Interiors Monthly July 2021


New look

Laguna by Eclipse International

Product categories are being entered after a rebranding Millbrook Beds has rebranded to allow the introduction of new product categories and brands. The group has become Millbrook Bed Company, with a tagline of ‘The Experts in Sleep’, with Millbrook Beds, Chittenden & Eastman, Eclipse International, Nemo and Nemoflex as brands. ‘A new group-level structure enables us to venture into new markets such as memory foam and to use new technologies without diluting the existing Millbrook Beds brand. It provides clarity for our trade customers and our end consumer along with clear brand definition and positioning for each of our ranges. The Experts in Sleep tagline gives us an umbrella for some serious mattress innovation and creative thinking, which is designed to offer something for everyone and in turn


Interiors Monthly July 2021

increase our market share,’ says Ross Thurston, Millbrook Beds Company operations director. Chittenden & Eastman was introduced earlier this year with the Hampton range, featuring American styling designed to appeal to a younger consumer. It has now been joined by the first Eclipse International bed, Laguna, as the group enters the memory foam sector. Laguna features Five Zone Air Flow memory foam, which is designed to allow airflow around the body, avoiding the overheating often associated with memory foam. Three models are available: Laguna 20, Laguna 40 and Laguna 50, featuring 20mm, 40mm and 50mm memory foam respectively and a choice of 1,000, 2,000 or 3,000 pocket springs. Zonal quilting of a knitted Tencel cover gives a tighter quilt pattern at shoulder

and hip to provide the sleeperwith extra support in the important areas where the body rests on the mattress. ‘The launch of the Eclipse International brand into the UK market represents a significant step for Millbrook Bed Company and moves us into the everpopular memory foam market with a competitive starting price point of £999. We have not previously ventured into this market, and our partnership with Bedding Industries of America has enabled us to introduce our first range of luxurious memory foam mattresses, providing the levels of comfort and support our traditional handmade mattresses are known for, while appealing to a completely different consumer with a fresh new USA-inspired style,’ says Thurston. Visit: www.millbrook-beds.co.uk












































For further information call 023 80 866111 millbrook-beds.com

millbrook sleep technolgy for earth & ocean

BEDS AND BEDROOM The average person sweats up to a pint of fluid a night

Shall not pass

The mattress protectors are machine washable

Protectors can keep mattresses and sweat apart ‘The average person sweats up to a pint of fluid a night. With mattress fillings being highly absorbent, your mattress if unprotected will absorb hundreds of pints of sweat in its first year of use alone. All of our mattress protectors use a Miracle Membrane, which is waterproof yet breathable and allows body heat to easily pass through. It will also prevent any sweat entering the mattress. The protectors are machine washable, meaning you can keep your sleep zone healthy and hygienic,’ says Paul Lake, Protect-A-Bed national sales manager. ‘Every Protect-A-Bed protector also includes a 10-15-year product guarantee

The mattress protectors are guaranteed


Interiors Monthly July 2021

and when bought with a mattress, a 10-15-year anti-stain guarantee. What’s more, Protect-A-Bed will have the mattress professionally cleaned to the customer’s satisfaction or buy the customer a new one if it was bought with a protector that subsequently fails. This promise is significantly powerful and is at the core of our philosophy. ‘It’s in both the store’s and the customer’s interest to purchase ProtectA-Bed mattress protectors. Our speciality is driving in-store performance, so linked mattress and mattress protector sales are extremely high. The customer benefits from a healthy and hygienic

sleep zone while the store benefits from increased sales revenue. Every customer who walks through the door, if buying a mattress, needs to buy a mattress protector. It’s in their interest to do so for many reasons. ‘We actively look for what consumers desire and our Therapeutics range aligns directly for those looking to enrich a healthy sleep experience, with copper, graphene and charcoal embedded within the protectors to increase and enhance the sleeper’s wellbeing. Protect-A-Bed’s innovative technology will now combine materials that have been known to help many with joint relief and relaxation, mineral absorption, a healthier immune system and heart health. This is a musthave range for all of our existing retail partners and bed retailers who want to offer their customers the best possible sleep experience.’ Earlier this year Protect-A-Bed merged with Hollander Sleep, one of North America’s leading manufacturers of high quality synthetic and natural-filled bedding products. ‘The merger is an extremely exciting time for Protect-ABed, and we can already see excellent new product developments. Hollander has an impressive market dominance in North America, due to the success of both licensed and non-licensed bedding products. The first new development is a superb range of bed sheets, using the same graphene, copper and charcoal featured in our Therapeutics range.’ Visit: www.protectabed.co.uk


Back in the saddle

The company has seen growth in the past year

New collections have been successful and Mlily is returning to events ‘Like many businesses, the furniture industry has had its fair share of ups and downs over the last 18 months. With the cancellation of worldwide trade shows, businesses have had to result to plan B to survive the global crisis. Changes to logistics, consumer behaviour and operations costs have challenged us all in these unique and unprecedented times,’ says Chris Thomas, Mlily vice-president global marketing and PR. ‘Despite these struggles, Mlily has continued to go from strength to strength through the challenges of the global epidemic. The launch of the new Premier collection just before the


Interiors Monthly July 2021

pandemic took hold proved a success. Even though many of our key customers have been closed for months on end, we achieved significant growth last year, and we are confident of doing the same again this year. We’ve also backed up the Premier collection with the launch of an Internet collection that has a different story to our core Premier products but still has the same Mlily quality that enables consumers to make simple selections, and retailers to make margin on a quality, trouble-free product. ‘We’ve tackled the issues by continuing to do everything we can to support our customers, including ramping up

stockholding in order to ensure we maximise sales during the periods we have been able to trade. Mlily has thrived in the furniture industry by bringing new technology and innovation to provide a healthier night’s sleep and lifestyle to customers around the world, and we look forward to carrying that ethos with us into the future alongside our retailers. ‘Our partnership with Manchester United is stronger than ever, working in cooperation with the players and sleep scientists to provide health and wellbeing tips across social media to help enhance lifestyles in lockdown. As the country opens back up once more, we look forward to pursing the benefits of research and innovation via Manchester United to deliver new, recovery-enhancing products that ensure both the players and the general public get the deep sleep they need to perform at their best. ‘We are looking forward to the Manchester Furniture Show and the opportunity to bring England and Manchester United legend Bryan Robson to our stand, as well as the Ireland and Manchester United hero Denis Irwin. After months of restrictions and anticipation, we look forward to showcasing our new ranges and to once more be at the forefront of innovation within the industry.’ Visit: www.mlily.uk


Design made easy

The system requires no tools

Zero allows users to create their own configurations Emuca’s new Zero modular space management system offers endless possibilities in terms of structures and elements and does not require any tools or screws for assembly. Designed by Alegre Design, Zero incorporates a new technical solution developed by Emuca which supports modules, shelves and hanging bars. ‘This system has been devised to make people’s lives easier by giving them all the elements they need and a simple assembly process so that


Interiors Monthly July 2021

they can install and mount the system themselves according to their space and requirements, without any screws or tools or the need for specialised technicians. The design allows everyone to create their own custom-made solution,’ says Marcelo Alegre, Alegre Design founder. ‘Our work built on a new technology for attaching hardware to a vertical profile made by Emuca. We have integrated this technical solution into the design to create Zero, together with

the mechanism that allows this technology to be incorporated into the system’s profiles. We have also designed the supports, the profile and all the accessories to create three-dimensional structures. ‘With a simple gesture, the support mechanism can be introduced into the opening, moved along the profile and automatically locked. What’s more, it locks into place even more securely as the weight placed on it increases.’ Visit: www.emuca.co.uk

21 - 22 Sept 2021 | Telford Bringing The Bed Industry Together Again

Mattresses | Divans | Bedsteads | Headboards | Pillows Futons | Sofabeds | Tickings | Fillings | Springs | Foam Machinery | Components

NEW for 2021 - Supplier Innovation Zone

www.bedshow.co.uk @TheBedFed


Natural flair

Byron: sculptural

Straw has joined Porro’s range of materials A bed with an intimate and compact shape, Porro’s Byron consists of three elements: the padded bed frame slightly raised from the floor, the soft headboard cushions where you can linger reading before falling asleep, and the strawweave screen that seems to embrace and protect the space. The lines are soft, the edges rounded,

and the screen adds sophisticated detail, with a black-stained solid ash frame that encloses a straw weave featuring a graphic black-and-white houndstooth pattern. It is a balance between the contemporary and the past, concrete and abstract. Porro’s new Curry sofa with reduced depth – a transformation of the Curry Byron


Interiors Monthly July 2021

daybed presented in 2018 – is the perfect size for a bedroom. With a sculptural silhouette and strong graphic impact, the design draws inspiration from the East. The structure in solid black-stained ash becomes the frame for the arms and backrest in black dyed woven straw. Visit: www.porro.com Curry

Textile Supply Solutions Relax, we have you covered with high quality upholstery fabrics. A bold, bright and beautiful colour range, or contemporary cool. Immerse your mattress with our quality tickings, including Knits, Damasks and Borders. We have the vision and expertise to help you create your perfect mattress collaboration.

Incorporating Atlanta Spring, our very own quality pocket springs manufacturing facility, with 100% customer satisfaction on products, delivery and service. Stockholding at our 100,000 sq ft of warehouse of pocket and bonnell springs, ready for a quick delivery using our own transport. The core of our business thrives on quality of products with a high level of customer service which cannot be beaten.

Tel: 01924 431350 | Email: info@fotex.co.uk Fotex Limited | KC House | 24 Bretton Street | Dewsbury | West Yorkshire | WF12 9BJ



Nature first

GAN’s 2021 collection has several inspirations. Visit: www.gan-rugs.com

Samuel Wilkinson’s Echo has a repeating pattern of crosses that appear to subtly vibrate: the outer strokes of each cross represent the reverberations of the central dots, which stand out as small flashes in lighter shades. The rug is available in red and green.

Inma Bermúdez’ Roots collection has four kilim models, with jute weft and cotton warp. In each of its versions, the shape of the square creates a pattern that is repeated at different scales and rhythms to represent a fabric, a material or a slight variation in colour – always within the natural tones of the jute: ochre, beige or brown.


Interiors Monthly July 2021


Advertising feature: Stroolmount

Stroolmount switches to the Manchester Furniture Show in 2022 Like lots of things at the moment, we’ll have to wait a bit longer… Stroolmount has reluctantly made the difficult decision to skip exhibiting at this year’s Manchester Flooring Show in Harrogate. Stroolmount will now be part of next year’s show. ‘So we’ll see you in 2022 back in Manchester instead,’ says Gill Finch, Stroolmount md. ‘Plus, you can see us this year on 1 July at CFJ Live and and also at The Flooring Show in September.’

Reliability you’ll love, innovation that’ll surprise you

Family-run Stroolmount is the trade’s favourite specialist protection supplier. It continues to support businesses with superior quality and exceptional service. ‘We’re known to go the extra mile, with innovative solutions such as Furniglides so you can move even the heaviest furniture, even recliner sofas, without scaring your flooring. And our Move-it Pads are fitters’ best-kept secret – they slide furniture around like it’s on ice,’ says Finch,

Award-winning protection from just 1p

Nowadays we all want protection. It helps give us certainty and confidence. So choose the best protection you can: Stroolmount.

Stoolmount’s Self-adhesive Felt is superior quality, with stronger glue and thicker felt: it insists on a hefty 5mm thickness, while many others skimp with just 3mm. For longer-term protection, go for hardwearing, award-winning Quickclick Glides. They protect floors, reduce noise and reduce stress on furniture joints: so they’re ideal for all furniture, especially dining chairs and kitchen stools that are scraped back and forth. Quickclick Glides have different interchangeable glides for different flooring: carpet glides, tile glides, wood/laminate glides – plus there’s even a special anti-slip glide. They’re great for when you want to change your flooring or you’re moving chairs, for example, to a room that has a different type of flooring. You can just click out the existing glide and click in a new glide type. See the full range in Stroolmount’s new brochure free inside this issue of Interiors Monthly.

Just email enquiries@stroolmount.co.uk with whatever you need, or if you’ve a query or you just want more information.




Diamond, by Charlotte Lancelot, is a mainstay of GAN’s outdoor collection: now it has come indoors, swapping recycled PET for hand-tufted wool. The rugs are available in the green/grey (pictured), blue/brown and orange/wine colour combinations that have been added to the outdoor products (below).

Thanks to the use of undyed wool, the commitment to using locally sourced materials and production centres, and to the manual production in small workshops in India, Made Studio’s Pure exemplifies GAN’s vocation for sustainability and social and environmental respect

Natural Arty uses undyed wool as it combines its air of abstract paintings with a discreet and minimalist style


Interiors Monthly July 2021

Theflooringshow.com TheFlooringShow


Image courtesy of Kellars

REGISTer NOW tHEFLOORINGSHOW.COM New Product Launches Demonstration Zones Design Trends

The flooring show 19-21 september 2021 HCC, harrogate


Road trip

The Countryside Flooring Company received new signage, as did Hugo’s Café and Happyland play area

Preston to Sussex to Cornwall (and home) is all in a week’s work One of the main benefits of Metro membership is full access to the group’s bespoke and subsidised marketing service. As each independent retailer runs a business its own way, Metro appreciates this and offers solutions for almost every scenario. In one week last month the marketing team travelled from the north-east to Lancashire, to Sussex, to Cornwall and then home. The Countryside Flooring Company in Forton, near Preston was the first stop and old, outdated signage was replaced. As part of a re-allocation of space, its successful Hugo’s Cafe has used some of the excess flooring warehouse to open a soft play area for children and this received a new look. Both sides of the business now share the site and all displays and signage complement each other. The following day it was a 250-mile trip south to deliver four Carpet 1st own-label displays to Carpet 1st Flooring in Chichester. While there, the team took measurements and details for an upcoming refurbishment of displays. Then it was a short trip over to Rustington, to Highdown Carpets, to look at the option of replacing or refurbishing its existing shop sign. Although time had taken its toll on the lighting and acrylic infills on the sign, the metal structure was in pretty much perfect condition, so the obvious


Interiors Monthly July 2021

option was to remove the sign and take it back to Metro’s Sign Studio to refit with new acrylic, vinyl and vastly superior LED lighting. The next trip of the week was all the way down to Cornwall for a visit to The Carpet Shop in Bodmin. As a recently recruited member in late 2020, it was looking at ways to boost the appearance of the business but also to change over all in-store products to Metro’s own brand, Carpet 1st. Visuals will be created for new signage and internal displays, plus an ordering system will be set up

so that labels and graphics can be ordered remotely. Products including hard floors and LVT can then be rebranded without the need for a 900-mile round trip. The type of premises, product offering and market positioning of its members varies hugely, but Metro has the capacity to meet each member’s business needs, no matter how extensive or basic – from a 10m external sign to a price label. Metro takes care of it all. Quite literally, no job is too big or too small. Visit: www.carpet1st.co.uk

Highdown Carpets’ shop sign will be refurbished

Sq M



From left: FK, Foster 502, 369 and Fabricius make up Black Edition

Black is back in a special collection of classics As symbols of identity, icons act as signposts throughout our lives. Their unique nature makes them a lighthouse in a sea of sameness. And not only because they are so recognisable. Icons awaken our emotions and establish values. When it comes to iconic pieces of furniture, it is above all the classics of modernity that impress us with their beauty, their harmony and their completeness. Icons do not age. Their influence does not decrease with time – by contrast, it increases as they endure. There is nothing more sustainable in life than an icon. Colours too can be iconic. Or noncolours. The image of Audrey Hepburn’s little black dress in Breakfast at Tiffany’s is unforgettable. Black is a classic, the epitome of elegance, ease and style. From Konrad Adenauer’s limousine to James Bond’s tuxedo – certain objects are only imaginable in black. Artists including Kasimir Malewitsch, Pierre Soulages and Mark Rothko use black as


Interiors Monthly July 2021

a medium of abstraction. And for Lucio Fontana, the non-colour represents the end and the beginning: in essence, eternity. The painter and sculptor Anish Kapoor recently secured the artistic rights to a specific black, Vantablack, which absorbs 99.9% of light and makes

structures ‘disappear’ to the eye. Black is also never just black – the colour is surprisingly versatile. Black is ubiquitous in design, because it creates contrasts with every other colour. It underlines contours, defines forms, and is both statement-making

Foster 502 sofa and chair


FK chair

and understated at the same time. Walter Knoll has chosen six designs to present in uncompromising black: the FK chair; 369 armchair; Fabricius sofa and armchair; and Foster 502 sofa and armchair, crafted from matt black, powder-coated steel and soft black leather as its Black Edition. Design as a discipline developed only cautiously in the Germany of the 1950s, but the 369 quickly attracted international recognition for the way in which it captured the spirit of the time. It did no less than change the design language of an era. Its contemporaries came from Scandinavia, the Bauhaus and the Avant-Garde. Its flowing lines and sculptural silhouette were a complete novelty, standing in stark contrast to the straightness of the time. The FK, by Preben Fabricius and Jørgen Kastholm, was presented to a large audience for the first time at the Cologne Furniture Fair in 1967. The clearly thought-through shape of the chair and its unmistakable independence amazed the public, who were fascinated with the design. The Danes were still developing, trying things out, finding their place in the world and in design. Ready to leave what already existed behind them in order to create something ‘now’. The FK signalled an evolution of modernism. The shell chair was emblematic of a new design language, and became a symbol of modern design. Fine lines, clear contours: every point of the FK is defined. Its graphic silhouette – a recurring characteristic of many icons – presents volume and lightness on a three-pointed crossed base. At the time,

completely new materials made the shell technically possible. A dispute between Fabricius and Kastholm saw the partnership break up and this gave Fabricius fresh impetus and drive: a desire to always be the best. The trained carpenter took this time and opportunity to work on every aspect

until it was perfect, and in 1972 his eponymous creation Fabricius was revealed. In the highly graphic, linear armchair, everything that did not seem necessary was omitted but without sacrificing comfort. The collaboration between Walter Knoll and Norman Foster began with the furnishing of the Reichstag in Berlin in the mid-1990s. While this laid the foundation stone, the design of the ARAG building in Düsseldorf in 2002 marked the birth of the Foster 500 series. The clarity, calm and expressiveness of the design was entirely novel at the time. The Foster 502 series is craftsmanship at its finest. The appearance and combination of the seams is art in itself. The shape of the upholstery, the precision of the leather cubes, and the matt chrome-plated steel frame give the design an aura of something special. The harmony of leather and steel is immediately apparent. The shape endures – nothing can be added or taken away – in a reflection of its design values. Visit: www.walterknoll.de


Fabricius sofa




Get fitting

The range of underlays, tools and accessories is extensive

A wide range of floorcovering installation products are on offer Floorwise is home to a wide range of floorcovering installation products, designed to bring you reliability and your customers lasting quality and excellent value. Across its portfolio of floorcovering installation solutions, Floorwise provides everything needed to complete fitting work to the highest standard: from Pro-Screed Gold for a smooth and level subfloor to adhesives, underlay, gripper, profiles and a range of specialist products for wood, laminate and LVT floors. The range is backed by a nationwide network of local distributors across the UK and Republic of Ireland. ‘Our local approach to nationwide coverage has long been a key in our service offer to customers, seeing us win many industry awards over the years. By offering products that deliver in quality and value, our distributors ensure your


Interiors Monthly July 2021

customers are provided with a high standard of work, while supporting you through expertise and service that goes beyond the ordinary,’ says Richard Bailey, Floorwise md. With a complete range of subfloor preparation and adhesives, formulated to deliver reliable results, Floorwise provides a great base for any installation. Pro-Screed Gold provides a smooth, level finish ready to receive any flooring, with adhesives such as F555 All-purpose Flooring Adhesive providing great grab and a high-strength bond. ‘Diamond Gripper is famed for its tenacious hold and can even deal with the latest in plush Saxony carpets powerstretched on super-thick PU underlay. In nail and stick-down varieties, Diamond Gripper comes in a range of pin lengths. ‘For underlay, we have an unrivalled range including recycled PU, sponge

rubber, combination felt, rubber crumb and specialist options for LVT, wood and laminate. Much of the collection is made in the UK and all meet relevant British Standards, so you can be assured of underlays that are up to the challenge, whatever the price point,’ says Bailey. ‘Once that new carpet, wood, laminate or LVT floor is fitted, our finishing products come into play. Whether a simple and smart finish with Classic, colour-matched profiles for popular wood effects, or the premium look of Reflections matching to switches, sockets and door furniture, each profile delivers excellent value and quality. Individually wrapped and boxed to prevent damage in transit, they are the go-to addition to any fitter’s arsenal. ‘Along with a great selection of tools, including leading brands and the Floorwise range of made-in-Sheffield steel blades, your local Floorwise stockist makes floor fitting as easy as possible.’ Visit: www.floorwise.co.uk


Beach time

Above left: Beach House display Above: Ocean 8 V4 Java Light Grey

Ocean+ is BerryAlloc’s latest collection to take advantage of its water-resistant technology BerryAlloc introduced hydro+ in 2008, making it the original pioneer in 100% water-resistant laminate floors. Ocean+ is the company’s latest collection to take advantage of this technology, bringing a laminate floor that’s completely safe for every room in the house, even bathrooms and kitchens. A hydrophobic coating is applied to all sides of the plank during manufacturing to repel water from joints, combined with airtight locking systems to make Ocean+ completely water-resistant. There are four different specifications: Ocean 8 V4, Ocean 8 XL, Ocean 12 V4 and Ocean 12 XL, consisting of two abrasion class levels (Class 32 for Ocean 8 and Class 33 for Ocean 12) in 190mm x 1,288mm and 241mm x 2,038mm formats. In Ocean 8 V4, the laminate collection makes use of BerryAlloc’s DuoLoc click install system. The other specifications use a combination of DuoLoc on the long edge and 5G on the short edge. The collection features wood and stone designs, offering a choice of modern and classic styles. From elegant oaks to rustic woods full of knots and cracks, there are 30 original looks to suit any interior, including a stylish stone design and the unique Retro Chic tile. The wood effects of Ocean+ are available in a range of natural structures


Interiors Monthly July 2021

to enhance the surface of the floor. The highlight is the deep wood structure, an ultra-deep embossed texture and super-matt finish that brings the knots and cracks of grains to life. In more classic looks, BerryAlloc turns to its wood and real wood structures. Supporting the collection is the Ocean+ Beach House display. ‘The Ocean+ Beach House has been made to communicate the collection’s water-resistant technology, life-like wood designs and premium quality in a way that feels fresh and exciting. It’s a deliberate departure from the more traditional display approaches seen in the industry and it captures the uplifting feel of summer, delivers a strong message, makes the collection stand out and becomes a real talking point in store,’ says Scott Arundell, BerryAlloc regional sales director. Centred around three toaster racks that display the collection’s 30 decors, as well as an additional module that shows the two plank sizes and thickness, the Ocean+ Beach House is a pagoda-style lit structure that comes with a range of additional features. From a surfboard carrying the collection’s main USPs, to a comfy lounge chair, vases with dried flowers and plants – everything is included to create a laidback summer vibe all year round.

‘We’re really excited to present the Beach House concept as it is unrivalled in the market. In-store concepts have become increasingly popular as they provide a neatly packaged solution, but they are not without their problems. Often tasked with displaying many different collections all with unique selling propositions, they ultimately become more about the brand than the product shoppers are actually buying. ‘The Beach House display is a twist on the in-store concept that focuses less on the fundamentals of brand and solely on what benefits the collection brings to the end consumer. The product message stays in primary focus, while the fun, off-beat approach to communicating it makes the Beach House a hugely attractive proposition that is sure to become a destination for shoppers.’ Visit: www.berryalloc.com

Ocean 8 V4 Gyant Light

For those ‘splash & dash’ moments.

/ ocean+. 100% water-resistant floors, fully protected thanks to our pioneering hydro+ technology. Back in 2008, BerryAlloc was the first company to bring this innovation to laminate flooring. Our Ocean+ collection contains authentic, lifelike wood designs and realistic embossing, with high levels of abrasion and scratch resistance. Available in two sizes and thicknesses: something for everyone.

BerryAlloc North: Richard Comboy T + 44 7496 293150 richard.comboy@berryalloc.com berryalloc.com

South: Ross Tooth T + 44 7949 151269 ross.tooth@berryalloc.com

water resistant laminate.

LVT Transform Azuriet

Seasonal challenge

Transform Chester Oak

Floors are likely to need to be robust this summer With holidays abroad still uncertain and the availability of UK getaways limited, it is likely the home will once again become the centre of summer for many this year. Adapting once more to be the space in which families cherish time together, homes are likely to become stages for barbecues, birthday parties, annual celebrations and family gatherings. With an array of cleaning challenges arising from such events, including increased footfall, spilled food and drink, and children’s toys underfoot, having a robust floor ready to deal with the ‘unprecedented summer’ is important – and Moduleo flooring is ready with a host of benefits that make it well equipped for the seasonal challenge. Today’s luxury vinyl flooring gives homeowners the opportunity to get creative and choose from a range of different styles, patterns and colours. Substance is never sacrificed for style, however, and floorcoverings are both


Interiors Monthly July 2021

scratch and stain-resistant, meaning they’re capable of dealing with the ins and outs you’d experience at a child’s

Transform Verdon Oak

birthday party, or the dropped food and drink of a barbecue. Moduleo’s Transform is the company’s best-selling collection thanks to its versatility, with the range offering several shades in both stone and wood styles. Designs such as Moduleo Transform Classic Oak offer a traditional timber plank style that helps to brighten a room. Perfect for lounges, bedrooms or hallways, the planks have a soft, warm feel, excelling in acoustic comfort and coming complete with a protective wear layer to tackle everyday life effectively. Retailers can communicate the benefits of ranges such as Transform by focusing on the expansive selection of styles on offer in addition to the flooring’s robustness. Designed as a floorcovering that will stand the test of time, LVT is easier to maintain than its natural counterparts and is simply perfect for families with a busy lifestyle. Tel: 01332 851 500


Clean and fresh

Rebecca McCaughan in her newly revamped bedroom featuring Karndean Designflooring, Art Select Storm Oak parquet

Karndean Designflooring’s latest guest blogger transformed her bedroom Rebecca McCaughan lives in a self-build family home on the spectacular north coast of Northern Ireland and shares the story of her new home and family life on Instagram at @selfbuildnorthcoast. ‘I live with my partner Jason, son Eli and pug Bailey in our bespoke fourbedroom home on the coast. When we built our house in 2020 we originally opted for a plush light-grey carpet in the master bedroom. Unfortunately, our small dog, who sleeps in the bedroom, had a few accidents and no matter how much it was cleaned I always felt the smell lingered. I wanted to replace the carpet with something that would be waterproof and pet-friendly but also stylish. ‘My interior style is traditional with a

modern twist so I naturally turned to Karndean. I love the classic look of wood panelling and traditional-style floors like parquet but I also like to include some modern factors in my furniture and styling. My favourite colour palette is a relaxing mix of greys, nudes and taupe. ‘When it came to choosing which style of flooring would suit our bedroom I had a good idea in mind of what I wanted. I knew for certain I wanted a wood effect in a herringbone pattern. Colourwise, I wanted something to tie in with the room’s grey colour scheme but something that would also add warmth. The ashy grey tones and textured finish of Storm Oak from Karndean’s Art Select range was perfect and it comes in a choice of

parquet and full-sized planks. ‘The transformation has totally changed our master bedroom. The process was very simple: we ripped up our old carpet and had a levelling screed laid. Then a day later our Karndean floor was fitted. I couldn’t believe the difference it made to the room. ‘The new floor works perfectly with our family lifestyle. With a small house-dog and a toddler I couldn’t ask for better. The floor is comfortable and warm to walk on, and any spills or accidents are super-easy to wipe up. As the flooring is waterproof, there’s nowhere for germs to hide, so smells don’t linger – and our home always smells clean and fresh.’ Visit: www.karndean.com




Hitting the ground

Pattern books and display stands have been updated

The revamped Ultragrip is reaching stores Following a complete makeover earlier in the year, the new-look Ultragrip brand is being rolled out to 855 retailers at lightning speed. ‘This is one of Beauflor’s most important new product launches. Our designers have put a huge amount of work into creating some daring, bold and colourful new designs, which are set to take the market by storm. Over the last few months people have been forced to spend more time in their homes; now they are focused on improving them. As we move into the summer months we expect Ultragrip sales to soar,’ says Michèle Bruynseels, Beauflor marketing director. Described as ‘The ultimate in luxury vinyl flooring’, the new Ultragrip range consists of six collections. In addition to the bestselling Pro XL, Contract XL and Xtreme collections, there are three new ranges: Entice, which is inspired by Victorian and Portuguese tiling motifs; Eminence, where some XL Plank sizes have been added to make this traditional wooden floor look even more authentic; and Empress, where luxurious marble and concrete designs sit alongside more traditional tile effects. ‘As you would expect from such a major re-launch, the new brand is going to be actively marketed online and supported in-store by a completely new suite of POS materials. The all-new pattern books have been designed to


Interiors Monthly July 2021

help customers picture how the designs will work in their home, by the extensive use of roomset photography,’ says Bruynseels. ‘The updated display stand makes it easy for customers to browse by range and colour, and it has an eye-catching header board that shouts out the unique selling features of the Ultragrip brand, namely that it is ultra-hygienic, ultra-slip-resistant, ultra-durable and

ultra-water-resistant. ‘We aim to have updated the POS in all of our existing retailers by mid-July. If for any reason you have missed out on a call, or would like to book a visit with our merchandising team, please reach out to your local sales rep and we’ll make sure you’re included in the updates. We are confident that it will help you to transform your sales,’ says Bruynseels. Visit: www.ultragripbybeauflor.co.uk

Roomsets help customers to envisage how a design will look in their home

Ultra Hygienic

| Ultra Slip Resistant |

Ultra Durable | Ultra Water Resistant

F or more in fo rm a tion a bo ut this stun ni ng new Ul tr agr i p col l ecti on vi si t www.ult ragripbybeaufl o r. c o . u k

MFS, 18-21 July, Harrogate



New home

Manchester Furniture Show has relocated for this year La-Z-Boy UK will be showcasing its latest ranges on Stand C24, Hall Q of the Harrogate Convention Centre. This will be the first opportunity since before the pandemic that retailers will be able to experience La-Z-Boy’s products and ranges in room settings and appreciate what they could look like in their customers’ homes. The new ranges have something to appeal to all tastes, whether you’re looking for more contemporary models with a slimmer profile, models with



Interiors Monthly July 2021

an air of opulence and accentuated curves, or more traditional styles. All reflect La-Z-Boy UK’s Live Life Comfortably slogan and use its renowned fabrics. It will also be exhibiting its new swivel chairs, designed to be an extremely versatile piece offering a luxurious but practical seat within a home office set-up, or a stylish and comfortable statement piece in a flexible living space. An additional aspect of the new pedestal chairs is the rechargeable battery, which means the power recline feature can be


used anywhere in the home without needing to be near a plug socket. ‘We’re really excited for retailers to get a proper look at and experience our new collections at the Manchester Furniture Show. The Covid-19 pandemic has meant that opportunities to showcase our furniture ranges in person have been very limited and this is a great chance for suppliers and retailers to come together again,’ says Tristan Pyke, La-Z-Boy UK head of sales. Visit: www.la-z-boy.co.uk


Exhibiting at the Manchester Furniture Show 18th - 21st July Harrogate Convention Centre King’s Road Harrogate North Yorkshire HG1 5LA


Not just a sofa Your customer is not just buying a La-Z-Boy sofa, they’re investing in… - A place to relax - The heart of the home - Time with family and friends - A place of comfort - Their wellbeing Visit us at the Manchester Furniture Show, 18th-21st July at the Harrogate Convention Centre, Hall Q C24 to experience our new ranges



MFS, 18-21 July, Harrogate


Ruby celebration

Hoxton bedroom and Halston bed frame

LDP Group has continued to grow as it approaches its 40th anniversary LPD Group has been trading for almost 40 years, with its anniversary this September. Even throughout the pandemic, LPD has committed to its customers and has continued to grow, which it is extremely grateful for. Very much still a family-run business, it prides itself on an innovative, high-quality product offering. Recognising the important role that its trading partners and customers play and developing trusted, long-term relationships is an integral part of LPD’s business. It is proud to have many customers that have been there from the start, as well as gaining new partners every day. LPD Furniture’s dedicated staff have a wealth of experience and knowledge. The established buying team continually strives to source premium products from a variety of manufacturers, while ensuring that each piece delivers excellent value for money. From beds to coffee tables, sideboards to occasional chairs, dining tables to home office, recliners to bathroom cabinets, the


Interiors Monthly July 2021

collection has products to suit all rooms in the home, for both adults and children. All tastes are covered, from contemporary and traditional, and it is always striving to follow the latest trends as well as provide staple classic pieces. LPD has a stress-free direct despatch service to further enhance its all-round offering. Having its own team of trusted delivery drivers not only limits the risk of damage in transit, but also enables it to offer a door-to-door service of three to five working days to most of mainland UK. Its dedicated home delivery team look after orders from the word go, to ensure a smooth, successful delivery. For the times when you are open and LPD is not, or your customer needs an answer urgently, you can check stock, price and incoming dates, and place orders, on its live stock portal. You can also get invoices and credit statements at your convenience, further enhancing the seamless process LPD Furniture offers to make its partnerships successful. Visit: www.lpdfurniture.co.uk


Belgravia in cappuccino

AZinchome �· accessories & gifts


Discover Our Trends Vases & Bowls Our ranges are extensive, with designs, colours, and styles to suit every home. High quality porcelain and ceramics are at the heart of our beautiful designs.

Light Up the Room A stunning selection of glass wind lights, candleholders, and Lanterns, complemented by our exclusive metallic luxury candles

Home Decor and Gift Choose from our fabulous range of design sculptures, artwork, and giftware. Exclusive designs and amazing choice.

Visit with us at Harrogate for our Exclusive Show Offers

Visit us online at www.ZincHome.co.uk

MFS, 18-21 July, Harrogate

PREVIEW Harrogate Convention Centre

Come on in!

Buoyant’s Blaise

MFS has been chosen as a test event Since 1909 Buoyant has led the way in the manufacture of upholstered furniture, producing high-quality, design-led product with an emphasis on comfort. Its design and production processes, as well as its years of experience, blend together seamlessly resulting in unique, quality furniture. ‘There is no doubt that we have all witnessed the craziest year or so of our lives. As we start to return to normality we are excited to be exhibiting our products again and are looking forward to welcoming all our loyal customers to this year’s Manchester Furniture Show in Harrogate. Stay safe and we hope to see you all at the show,’ says Mike Aramayo, Buoyant md. Gala will return to the show, in a range of upholstery models. Lorien is a modern interpretation of a wing-back chair and is available as a fixed chair, reclining chair, footstool, and two-seater and three-seater sofas. No social distancing or masks will be required at the exhibition. The show, and the Home & Gift Buyers’ Festival, have been selected to be a pilot event in the third phase of the UK Government’s events research programme. This will mean no restrictions on visitor numbers or the need for social distancing or protective masks. However, those attending the show will need proof of two vaccinations at least two weeks prior to attending, or a

negative NHS lateral flow test at least 48 hours before attending. For those registered with a GP in England, proof of a negative NHS lateral flow test taken within 48 hours prior to attending the event can be displayed via the NHS app, SMS text or email. Proof of vaccine can be displayed via the NHS app, NHS website or by downloading and printing off a PDF. Those attending for multiple days may need to do a second lateral flow test, as they must have a negative result within 48 hours prior to attending any day. Buyers from Scotland and Wales can show their vaccine status via a PDF from

their respective NHS body. The consent required from all show participants to opt in to the event research programme and NHS Test and Trace will be sent to all registered buyers and exhibitors individually. ‘With the backing of the Government, public health bodies and our key customers we can see that the appetite and enthusiasm are there for an in-person buying and selling event. There is great excitement from both exhibitors and visitors to reconnect in Harrogate,’ says Zoë Bonser, Clarion Events portfolio director. Visit: www.manchsterfurnitureshow.com

Gala’s Lorien


Interiors Monthly July 2021

Four bar Hexham This variant to the established eight bar Hexham spindle aims to give a cleaner, more contemporary look yet remains also able to cross over into traditional. A winner with painters.

Oak Hamburg Carver Jet Hopsack Seat

Oak Loire Chair Natural Hopsack

Hexham Eight bar Our highly popular eight bar back plain spindle back chair is where modern meets the best of Victorian simple. Equally at home in town or country dining settings. Available in beech or oak.

Hoop back

Windsor Hoop Carver

An enormously popular and stylish hoop back with elegant good looks and features, robust enough even for contract. This is a quality beech chair that fits many bills.

We have taken a classic Georgian style an adapted it for modern living. The ageless lines evoke their traditional background but also harness a more modern edge. Great as a stand-alone chair in its own right or a carver complement to our hoop or Hexham’s.

TRADE PRODUCTS AND SERVICES Does your website create the same feel as your store, or leave your customers frustrated?

Care and attention

Give your customers a great experience, no matter where they engage ‘Have you ever walked into a retail store only to promptly leave? The store was “not what you thought it should be”. Now think of a website for a retailer – maybe your own website even. What happens if you visit a retailer’s website and it feels the same way? Blurry, cluttered, poorly designed, a hodgepodge of everything that isn’t easy to use? You “bounce”. You click away. Gone. Never to return,’ says Jesse Arke, RetailSystem president. ‘Retailers need to think about their website as a direct extension of the main showroom. Retailers need to engage consistently. Here are a few things you need to pay attention to. ‘Are the basics correct? Store hours and locations accurate? Telephone numbers and email addresses correct and prominently displayed? It seems so basic but you would be surprised how often the obvious is overlooked. ‘Does it match? Does your website feel like your store in terms of typefaces, colours, logos, products? Think of it this way: your customers open the door to your store and are greeted by all things visual. Stand at your front door and absorb what they see. Now go to your website. Is it the same experience? Signage? Colours? Logos? Are those primary goods on the showroom floor displayed on the home page of your


Interiors Monthly July 2021

website? In the omnichannel world the visual and aesthetic flow is key. Do what you can to make the online/offline journey seamless and consistent. ‘Merchandise it. Think about the level of care and attention that goes into setting the sales floor for a big week or weekend. Are you doing the same to your website? You moved the sofa and chairs to the main showroom for a reason. Remember the funnel. Make sure you’re doing the same on your website. Home page. Section pages. Meet

If you’ve promised quick delivery, you must deliver

customers with the same level of preparations as you do in-store. Are “in stock” and “on display” marked correctly? Integration with your EPoS makes this automatic. ‘As I said, don’t forget the obvious. Make it match. Merchandise it. Flag in-stock and on-display – all fundamental to keeping your website aligned with your retail business. Bring it alive. Remember that store you exited? Make sure your consumers don’t feel that way.’ Visit: www.retailsystem.com

Optimised for furniture and bed retailers Specific tools and features that will help you to grow your business. Cloud-based EPOS Adding items made easy Real-Time Activities Any device. Anywhere. Anytime.

Seamless Omnichannel. That is WebSystem by Shopify! Single database for all your content Real time access of products and stock Fully EPOS integrated Fully managed product catalogues Time to “Unify” your retail business!

Awarded ‘Best Software Supplier to the Furniture and Bed Industry’ for 12 consecutive years 2009-2020


0131 440 7607



Look now

Scenes can be completed quickly and easily updated

CGI can save considerable time and money During the first lockdown Neil BuckleyJensen was struggling to get images of Indesign Furniture’s latest products. He tried some computer-generated image (CGI) providers but wasn’t completely happy with the results so he set up Chilli Pepper Designs. Barely a year later the company has become a specialist in the interiors sector. ‘CGI gives you unparalleled flexibility, huge cost savings, and you can take your products to market right away in a fraction of the time you would associate with a traditional photoshoot. With CGI, we can prototype a visualisation of your product rather than sampling and the need to ship, you can test the images with your clients to gauge interest and avoid wasting resources and producing excess inventory and associated emissions,’ he says. ‘With our furniture company, we used to commit to photoshoots regularly. The costings and time involved in setting them up were outrageous. Members of our team would be searching and talking to agencies for the shoot locations, organising the logistics and manpower for getting the products to the location, organising for props, booking stylists, hiring a photographer… All of these aspects associated with a shoot come at a real cost. ‘With CGI, all of this trouble and time and requirement for personnel disappears. All we need to create hyperrealistic imagery is product line drawings, swatches and inspiration for room


Interiors Monthly July 2021

scenes. This equates to CGI imagery costing around 80% to 90% less than traditional photoshoots. The cost and time we save has been incredible.’ Depending on the complexity of the furniture models, how many are required to be made and the setting they need to go into, the whole process can be completed in anything from a couple of days to around a week – depending on the amount of amendments a client might make. And if the scene has to be updated, for a Christmas promotion, for example, this can be done in a couple of hours and the cost will be minimal because the setting and the models have been created previously. ‘Covid-19 has been the turning point for CGI imagery. Companies have started

to trial it, and as long as the CGI company is as good as it claims to be, clients will keep coming back for more. Especially when a client sees how easy and costeffective CGI visualisations can be compared to traditional photoshoots. ‘Because we understand furniture, and have done many furniture photoshoots previously, we apply our experience to creating a CGI scene and know what a client wants and requires instantly. Many CGI companies will render a bottle on Monday, for example, headphones on Tuesday and work on furniture on Wednesday. We don’t. We use our expertise from furniture and interiors and apply it to creating CGI imagery to suit. We are essentially specialists in furniture and interiors.’ Visit: www.chillipepperdesigns.co.uk




TRADE PRODUCTS AND SERVICES Fibreline offers cushion fillings in fibre, feather and foam

Cool Blue

PET bottles become cushions

Fibrefill Blue re-uses the equivalent of 100 plastic bottles in a cushion Fibreline recognises the need to offer cushion manufacturers an environmentally friendly solution using recycled plastic. In the past 70 years the world’s consumption of plastic has increased dramatically, creating huge waste. Bottled water has become an important source of this plastic waste, along with other plastic items. Fibreline has found a way to use the waste by converting the equivalent of 100 plastic bottles into a cushion: Fibrefill Blue. And Fibrefill Blue is itself 100% recyclable. Plastic pollution has become one of the most pressing environmental issues of the day as rapidly increasing production of disposable plastic products overwhelms the world’s ability to deal with them. Plastic pollution is most visible in

Encore Feather


Interiors Monthly July 2021

developing Asian and African nations, but many developed countries have low recycling rates and have trouble collecting discarded plastics. Modern life would be unrecognisable without plastics, but the convenience that plastics offer has led to a throwaway culture that reveals the material’s dark side. Today, single-use plastics account for 40% of the plastic produced every year. Many of these products, such as plastic bags and food wrappers, fulfill a use for mere minutes, yet they may persist in the environment for hundreds of years. Plastic rubbish has become so ubiquitous it has prompted efforts to write a global treaty negotiated by the United Nations. Fibreline hopes that in some small way

Encore Fibre

it can help by offering manufacturers an eco-friendly alternative: Fibrefill Blue. It also believes it has achieved a trinity of superior cushion fillings in fibre, feather and foam cushions. Encore buyers now have the ultimate choice. With the launch of Encore Foam, Fibreline feels confident that it can now offer the very best in foam, fibre and feather cushion interiors. Following on from Encore Fibre and Encore Feather, Fibreline’s latest breakthrough in foam cushions is Encore Foam. Fibreline believes Encore Foam to be the ultimate foam cushion. It is constructed from 100% foam and achieves its remarkable properties through a combination of foams and a clever interior profile. Visit: www.fibreline-ltd.co.uk


5th Oct 9 – 5 6th Oct 9 – 4.30

Over 80 exhibitors

FREE parking

FREE lunch

Central location at Stoneleigh Park, Warwickshire

Registration is now open www.theautumnfurnitureshow.co.uk


Technology helps Retailers have live stock information, a wider pool of products and no update concerns It’s a Friday and while catching up on admin you spot an email in your junk folder from a supplier. This informs you of a reduction in the price of a chair. While it has been selling well for you, the manufacturer wants to clear stock. You decide you’ll order 20 and update your website, adjusting the price slightly to reflect the reduction. As you do so, you are called to the shopfloor. When you finish with those customers you remember to order the chairs through the supplier’s online ordering facility. You are then delighted to see you’ve already sold two. Over the weekend the pattern continues and by Monday morning 18 of the 20 have been sold. Then the sales rep phones: he’s sorry but they can’t supply you with those chairs you’ve sold. That email had been in your junk folder since Thursday morning and by the time you placed the order, all 50 items had been sold to other retailers. So you are obliged to go back to your 18 customers and explain, refunding those that don’t want a voucher or to pick something else. Frustration all round. For users of TradeAxis this would never have happened as stock reports are live. TradeAxis links with RetailSystem’s EPoS system and if the supplier makes a change to a product, such as the lead time, a fabric being temporarily unavailable, finishes, sizes or updated images, this is almost instantly reflected on the retailer’s EPoS system and website. Your sales staff then have up-to-date information while running through the order process in store. The link also ensures the order arrives at the supplier in the correct format ready to process. As changes appear automatically, retailers can save valuable hours on website updates. This is also a major benefit for suppliers as TradeAxis handles the updates. TradeAxis also gives retailers a wider pool of products to select from. Retailers that don’t have an account with a supplier can still browse the offer and request to become a stockist. The system will also ensure that retailers have the correct pricing for their business. Art by RH45, Complete Colour, Corndell Furniture, Global Home Furniture, Sweet Dreams and Vogue Beds are among the suppliers already using TradeAxis. Retailers that don’t use RetailSystem will be provided with it free of charge in order for them to place orders via TradeAxis, which can handle accounting, invoicing, scheduling and delivery for the supplier, or allow them to download the data to feed to their existing systems. Visit: www.tradeaxis.org


Interiors Monthly July 2021

TradeAxis creates a catalogue of suppliers’ products

Retailers can browse at any time

Updates are automatic

F Edmondson & Sons – European Furniture Transport Specialising in the collection, distribution and delivery of high-quality furniture throughout the UK and Europe for manufacturers, retailers and private clients. F Edmondson & Sons is a family-owned company with a proud heritage spanning six decades. We offer nationwide delivery service, bookings for all deliveries, home and trade deliveries, full and part loads, receiving containers and re-delivery of goods.

For further information and to discuss your requirements please call +44 (0)1524 382211 Or email sedmondson@edmondsonfreight.co.uk

Product Data Management

Give your Stockists the Edge. Your product catalogue should be an investment in growing business. Not an expensive maintenance project. Bring your products to Furniture Buyers, in real time. Prices updated with one click, so everyone is up to date, Reps, Agents and Retailers. New products listed with buyers and Salesforce instantly, with images, prices and stock availability.

Retailers Can’t cope with constant price increases and content changes? We can manage the content of your largest suppliers, taking the hassle out of constant updates, freeing up time to do what you do best.

Online ordering portal supplied Free of Charge to your current retailers.

Live catalogue data feeds that populate your EPOS and power your website.

Digital brochures for your Salesforce that are instantly updated.

Our huge data lake carries the content of hundreds of suppliers products.

No upfront cost - No uploads - We do all the heavy lifting ... What’s not to like?

All from a single database, with NO upfront cost and a simple 30 day rolling agreement. www.tradeaxis.org


0203 865 3015 x 201

07809 709 609



Steely creates products to meet customers’ needs Steely is a family firm manufacturing products from tubular steel, with all work from metal preparation through to powder coating and dispatch carried out at its Manchester premises. Since 1970 Steely has set itself apart from its rivals by incorporating customers’ needs in its designs, rather than making off-the-peg products. Products are purpose-made to customer operations. For the furniture sector this includes sofa trolleys, upholstery stands, a bulk mattress mover, mattress display rack, mattress trolley, sack trolley, bed display stand, weighted mattress islands and warehouse mattress racks. All these years on, Steely is supplying customer with purpose-made trolleys, table and metal products economically, meeting all expectations. When looking for purpose-made materials-handling equipment, it can

Steely produces everything in-house in Manchester

often be difficult to know where to start. With Steely, you buy direct from the manufacturer, meaning you can be confident of getting the right design for your needs, an uncompromising focus on quality and on-time delivery. Steely does all the manufacturing in-house

and therefore has control over lead times, price and quality. It works closely with customers at every stage to ensure that they are completely satisfied, including visits, demonstrations and economic prototypes. Visit: www.steelyproducts.co.uk

Tested and Proven... In furniture warehouses

• Reduce manual handling

• Increase organisation

• Reduce stock damage

• Increase efficiency

• Proven in UK warehouses

• Specialist furniture products

Contact Steely

t: 0161 702 7002 e: sales@steelyproducts.co.uk w: www.steelyproducts.co.uk

Designed to work... Built to last


2-Seater in Graphite Fabric

This fixed sofa set combines timeless style and a sleek design making it perfect for any home. Button back detail gives this sofa a beautiful designer look.

Ottoman in Patterned Fabric

Available as a 3-Seater, 2-Seater, Chair and Ottoman, the Holborn helps to create a comfy but stylish living space. This set also inclusive of patterned scatter cushions. Available in Graphite and Silver fabric with Light legs. Chair in Silver Fabric


UK T: 01291 645080 | F: 01291 645099 E: SALES@GFA.UK.COM | W: WWW.GFA.UK.COM



The return

54 exhibitors took part

Large face-to-face furniture trade exhibitions are back The Summer Furniture Show saw large face-to-face furniture trade exhibitions return in style. A total of 54 exhibitors gathered at Telford International Centre on 15-16 June to present new and best-selling product to nearly 1,000 key buyers and decision makers over the course of the two days. Work started on a hot Sunday afternoon during the England football match but the stand builders and event staff didn’t mind – they were just excited


Interiors Monthly July 2021

to be there. And from the moment the doors opened at 9am on Tuesday and the buyers came flooding in, their hard work was rewarded. Everybody respected the adapted working conditions and thoroughly enjoyed meeting friends and colleagues in person to catch up, talk business and plan trading for the second half of 2021. All of the exhibitors made a big effort to present their products to a high standard, the vast majority of product

being seen for the very first time. As a result, every buyer said they got something positive from the show. As the show wound down, all of the exhibitors were happy with their efforts, with a lot of orders needing to be put into production, and the sales teams have weeks of leads to follow up. The show’s sister event, the Autumn Furniture Show, takes place at Stoneleigh Park, Kenilworth on 5-6 October. Visit: www.thesummerfurnitureshow.co.uk

Your one stop shop for furniture care Staingard can maximise your profit on every sale, with outstanding, value-added products.

Staingard, market leaders in the provision of care plans and care products for the furniture, beds, flooring and automotive industry.






For more information call 01244 888 658, email sales@staingard.co.uk or visit our brand new Staingard Group website - www.staingard.co.uk Rated ‘Great’ on

RECRUITMENT If you are looking to recruit staff for your furniture or flooring stores, looking for sales staff or reps for your manufacturing outlet, then INTERIORS MONTHLY offers a great package! Our online package is just £175. Your advert will appear in our jobs section on the website until the position is filled or you ask us to remove. Our weekly newsletter, which is mailed every Thursday to 7000 industry professionals, also includes a list of these latest jobs. If you have both online and quarter page recruitment advert in our magazine, the cost will only be £250! Costs for larger recruitment adverts are available upon request.

Please contact Jarrod on E: jbird@interiorsmonthly.co.uk T: 01565 631 397


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Interiors Monthly July 2021  

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