Interiors Monthly January 2011

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Interiors Monthly

Interiors monthly

January 2011

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first for furniture, flooring and accessories

interiors 2011 Show guide

UK Flooring Direct Online helps high streets

TCS January 2011

The Complete Service Much more than leather FURNITURE

FLOORING

BEDS

CARPET

RUGS

ACCESSORIES

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EDITOR’S COMMENT

Andrew Kidd EDITOR

A welcome 2011?

What will the VAT increase, public sector job losses, a sluggish housing market and new rules on discounts mean for the year?

If any of us knew the exact answer to that question we’d be lying on a beach somewhere contemplating how to spend our vast fortune. However, it’s safe to say that the trading environment won’t be much better than it was in 2010.

But that isn’t a reason to be pessimistic.

The impact of the VAT rise isn’t going to have a large direct effect – if anyone is spending £1,500 on a sofa, bed or carpet, the extra £31.91 isn’t going to deter them. Of more concern is the effect it will have on raising prices of more commonly bought items, fuel for example, and increasing inflation. This will lead to consumers having less disposable income, but it has to be remembered that many shoppers are still a lot better off thanks to lower mortgage payments. Public sector

monthly

Editor: Andrew Kidd January 2011

Interiors

T: 01273 930 029 E: akidd@interiorsmonthly.co.uk

Furniture advertising (South): Tim Boden the complete service

first for furniture, flooring and accessories

interiors 2011 Show guide

UK Flooring Direct Online helps high streets

TCS The Complete Service Much more than leather FURNITURE

FLOORING

BEDS

CARPET

RUGS

ACCESSORIES

workers are likely to continue to put off major purchases for the home, but most people will have expected this, so again it’s not going to disrupt any sensible business plans. While the housing market is unlikely to revert to the heights of a few years ago, it’s far from dead and home owners who delayed getting a new sofa in 2009 and 2010 are sitting on one that is now two years nearer being replaced.

And if the OFT’s new rules on advertising discounts (see p14) do what they should, consumers will feel more confident to make that large purchase with the knowledge that the price isn’t going become ‘half-price’ next week. I’m sure it won’t end all complaints about retailers’ advertising and sale policies, but retailers said they wanted clarity and stability in the rules, and I think that’s what they now have. It was refreshing to see electrical retailers’ TV advertisements over Christmas displaying the dates when previous prices applied. Hopefully it’s the start of a trend.

Being January the exhibition season is upon us again, so I’m off to buy some comfy shoes – VAT increase or no VAT increase – for next month’s reviews. Happy New Year.

TCS looks forward to welcoming everyone to its stand at Hall 4, D10 at interiors where the new products and highly competitive price points will exceed your expectations.

Tel: 00 353 429 351 351

T: 01732 783 561 E: tboden@interiorsmonthly.co.uk

Furniture advertising (North): Jarrod Bird T: 01565 659 414 E: jbird@interiorsmonthly.co.uk

Flooring and accessories advertising: Joanne Miller T: 01732 783 561 E: jmiller@interiorsmonthly.co.uk

Sales executive: Ben Watkins T: 01732 783 561 E: bwatkins@interiorsmonthly.co.uk

China sales agent: Jane Dai T: 00 86 755 8398 1616 E: jane@newbuddy.net Published by Interiors Media Limited Unit 11, Riverside Business Centre, Riverside House, Riverlawn Road, Tonbridge, Kent TN9 1EP T: 01732 783 561 F: 01732 783 562 E: enquiries@interiorsmonthly.co.uk Registered in England no. 6397722 Printed by Headley Brothers Design by TSS DIGITAL © Interiors Media Limited ISSN 1756-2236

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Don’t Take Our Word For It, Take theirs.

“We would not have enjoyed such a successful closing down sale without Lynch.”

Robert Maskrey, Chairman, Maskreys, Cardiff, Newport, Bristol. 25th November 2010

“I would like to thank you and all at Lynch Sales for the excellent service we received during our recent sale. As you will recall, we were all a little nervous about committing to such a large sale given how tough times have been in Ireland. We placed a lot of trust in your formula and once again, you delivered with amazing results.”

Thomas McGowan, Director, Frank McGowan, 10th November 2010

“He guided us during every stage from set up to the end achieving figures that we could only have dreamed about......Lots of people have asked me what Lynch does, but the proof is in the sales figures, and we would never have achieved this without Lynch Sales.”

Graham S. Duncan, Duncan’s of Banchory, 3rd October 2010

“We have just about two hours to go to finish our 2nd Lynch Sale and the response has been beyond our wildest dreams.......We are still ‘toting up’ the sales for the final day, but as we speak, we are significantly up on our previous sale total and that was over a 5-week period, rather than over 4 weeks for this promotion.”

Andy Walker, Director Style Furniture, 19th September 2010

Call us or visit www.LynchSales.co.uk for an outline of our copyrighted SALE PLANS and our ONE PAGE contract to find out how a Lynch Sale can take you wherever you want to go.

LYNCH Sa le s C om pa ny

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E s t a b l i sh e d 1 9 1 4

29 Warblington Road, Emsworth, Hampshire PO10 7HE • Tel: (0) 1243 378369 • www.lynchsales.co.uk S e r v i n g t h e U n i t e d S t a t e s , Ca n a d a , a n d t h e U n i t e d K i n g d o m Copyright 2011 Lynch Brothers Licensing Corporation

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CONTENTS

INTERIORS MONTHLY JANUARY 2011

INSIDE THIS ISSUE NEWS 12

Mixed fortunes for market leaders

14

OFT sets out price establishing rules

16

C&H and Sutcliffe change hands

FEATURES 26

Furniture profile Top cat: Aram – more than a store

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Flooring profile Online help: UK Flooring Direct

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Furniture profile All together: The Home Quarter

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Flooring profile Innovate: Associated Weavers

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Show guide: interiors 2011 Launches, awards and hall plans

103 Beds and bedrooms Looking ahead to 2011’s bestsellers

114 Accessories Salute the flag

118 Upholstery A decade of design

126 Carpet Colour makes its mark

140 Trends What to look out for in the year ahead

REGULARS 3

Comment

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New products

148 Entertainment 150 Final polish

NEXT ISSUE Domotex: the full review interiors 2011: the launches imm Cologne: the best of show

www.interiorsmonthly.co.uk

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NEWS

Mixed fortunes for market leaders The country’s largest upholstery and flooring retailers enjoyed differing fortunes in recent months. DFS saw sales rise 4.2% to £150m in the quarter to the end of October, while Carpetright suffered a 6.1% fall in UK and Republic of Ireland like for like sales.

EBITDA profits were flat at £15.2m at DFS while they dropped 31.9% to £9.6m on an operating basis at Carpetright.

‘Despite adverse exchange rate movements and a rise in the cost of our interest-free credit offer, these results are ahead of our targets,’ says Ian Filby, DFS chief executive.

Business since the end of October has continued in line with the first quarter, up

to the recent adverse weather conditions.

Neil Page, Carpetright finance director says the market is unlikely to see a recovery soon as the housing market shows no signs of improvement.

‘The availability of mortgages, particularly for first time buyers, is significantly different from what it was three years ago [with people] needing a much higher level of deposit,’ he says.

The chain continues to take market share from rivals, he says, and debt was cut by £12.8m to £58.8m in the period.

DFS opened its latest store on Boxing Day, in Dundee. Last year (to 15 December) it was the eighth largest advertiser in the UK, spending £92m, a 1.5% drop on 2009.

Brian Shatford Brian Shatford, former Ryalux samples and merchandising manager and Tomkinson Carpets sales manager, died on 26 November. He was 60.

After many years in the army and several sales roles outside the industry, he joined Tomkinson Carpets as sales manager, where he worked for 15 years.

He then set up his own merchandising company, BSD Displays, working with several key carpet manufacturers to distribute POS to retailers.

He joined Ryalux in early 2008 as samples and merchandising manager, before becoming North West sales representative in 2009.

Bedding stars for John Lewis John Lewis saw a record start to its winter sale, despite remaining closed on Boxing Day. Sales were up 26.2% on 2729 December, with the first two days breaking its previous single day sales record.

‘We saw sales of £27.8m on 27 December which is up 54% on the same day last year (which was a Sunday) but more significantly it is more than 30% up on our previous biggest ever day, which was 27 December 2008,’ says Nat Wakely, John Lewis director of selling operations.

Pocket-sprung mattresses were the home directorate’s bestseller, with pillows selling at a rate of one every five seconds and duvets one every 10 seconds.

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Some of the country’s leading young designers will be on show at the New Design Britain competition (see p80) at interiors 2011 at the NEC from 23-26 January, including Jórun Høgnesen’s Steinar upholstery (Faroese for boulders), upholstered in the traditional way of treating Faroese wool, knitted then felted, making the wool water resistant so the upholstery can be used indoors and outdoors.

An Ideal brand for BIG Carpet group Beaulieu International Group is to rebrand its tufted division as Ideal, the brand it has long

Interiors Monthly January 2011

sold carpets under in the UK. Emmanuel Lioen, Ideal marketing manager, says the move gives Ideal a distinct

identity within BIG. The rebranding is expected to be complete by the start of Domotex this month.

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NEWS

PHOTO: PETR VACLAVEK, FOTOLIA.COM

OFT tells retailers to price establish in all stores

Retailers must price establish for at least 28 days in every branch where they offer discounts during a sale if they want to avoid legal action by the Office of Fair Trading or local Trading Standards departments.

This was the key message of the OFT’s Advertising of Prices market report.

‘Consumers have limited understanding about what an RRP is and have strong expectations about the establishment and accuracy of reference prices. There is a high chance of consumers being misled by advertisements which use RRPs and other forms of reference prices in a way which departs from consumer expectations,’ says the report.

The OFT says the report sets out the criteria it will use in prioritising enforcement action against companies engaged in pricing practices that

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cause the most harm to consumers.

It wants retailers to ensure that RRPs that are presented to consumers: reflect actual sale prices; price establishes ‘was’ prices in all outlets that go on to use the ‘was’ reference price; state the date and name of the trader for any external reference price comparison; keeps the advert current as far the medium allows; price establish ‘was’ prices relative to the length of the sale period, such that the sale period is no longer than the non-sale period, subject to a minimum 28 days’ price establishment period.

OFT research found that 75% of shoppers think the reference price they encountered was genuine, some 43% of consumers think a ‘was’ price will have been available for more than one month,

•• • • •

with 60% thinking that it should have been available for more than one month if the offer is to be considered genuine.

Some 43% of consumers were unaware that the RRP refers to a manufacturer’s recommended retail price.

‘Traders may wish to ensure that manufacturers can provide them with substantiation that the RRP represents a genuine selling price and has been properly price established. The use of RRPs as a reference price without such substantiation leaves the trader open to the risk that the RRP is fictitious or otherwise misleading,’ adds the report.

In July 2010 Which? published the results of a seven month online study of prices at eight major bed chains, highlighting examples of where products were never sold at the advertised higher price and were permanently on sale for several months.

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NEWS

New owners for Sutcliffe and Collins & Hayes

people

Upholstery company Collins & Hayes and cabinet and upholstery manufacturer Sutcliffe Furniture have been bought by Airsprung Group and Radford Furniture, respectively.

Airsprung has borrowed £2.5m to enable it to pay up to £2.35m for C&H, which had a pre-tax profit of £387,400 from sales of £9.8m in the year to 30 April 2010. Martin Huggins, C&H md and David Backler, finance director, are staying with the business. The group says combining C&H and Cavendish Upholstery ‘under the senior management of C&H, will create a substantial force in the market for premium upholstered furniture and provide significant operating synergies.’

Sutcliffe becomes a division within the Radford Furniture Company together with Nathan Furniture, Nathan Modular and Nathan Soft. The product and brand offerings remain unchanged and they will continue to be managed independently by the existing teams headed by mds Andrew Cochrane and Roger Smith respectively. Nathan’s operations will be moved and operate from Sutcliffe’s Todmorden, West Yorkshire site.

‘We are expanding the business at 25% per year and it is apparent that there is a need to rebalance the business to enable that growth to continue. With the recent volatility in currency markets and near threefold increases in freight rates, UK assembly or manufacture is increasingly appealing. Our business model already incorporates a

Peter Mallinson, former Multiyork chief executive, has become AIS merchandise director for its furniture division, its largest division. ‘His career has almost gone full circle since he started with the Floreat furniture buying group that was later merged into AIS. It is a pleasure after so many years to welcome him back into this part of the furniture industry,’ says Sheila Cooper, AIS md.

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good deal of UK assembly but this opportunity allows us to develop a mixed strategy of importing, assembly or manufacturing in the UK, whichever is more cost effective, and will make us less reliant on changing international economic factors,’ says Cochrane.

George Mitchell, Sutcliffe chairman, becomes life president. ‘We have talked about this for a while but having turned 70 I think it is time I handed over the reins to someone younger. Nathan has shown that it has been able to succeed where others have failed; there are clear plans for the business which safeguard the 120 plus employees who have been so loyal to me and will go on to see Sutcliffe grow and prosper,’ he says.

as chief financial officer and Ed Grant as head of rental.

Jackie Bazeley is to become BFM md, following the retirement of Roger Mason after 15 years in the role.

View Logistics, parent company of Whitestone Weavers, Gaskell Mackay, Carpet Line Direct, Eletile and Hugh Mackay Carpets, has appointed Beverley Ridsdale to the new role of marketing manager.

Adrian Garner (left) as East Midlands territory manager.

Kingsmead Carpets has named Ken Matthew (above left) as agent for South Wales and

Nathan’s operations will transfer to Todmorden

Artisan House has announced a full sales team of agents working alongside the newly appointed UK sales manager, Henry Katnik.

The team comprises May Jenkinson, Scotland; Gillian Swift, North East; Jill Bloor, North West; Richard Bates, Midlands; James Blackmore and Barry

Harrison, South East; Graham Bell, Ireland and Henry Katnik, London.

Serene Furnishings has appointed Robert Moore as its agent for Northern Ireland, and Chris Lester as agent for the Republic of Ireland.

David Phillips has named Gregor Sokalski as md, Jamie Beaumont

Kingstown Furniture has appointed Steve Gray (above left) as territory manager for the South West of England and South Wales. His appointment follows the recent recruitment of Lynda Johnson (above right) as territory manager for the North West of England and North Wales.

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OPINION

Andrew Adamson Trinity Retailing md

OFT rules will make retailers rethink ‘sales’ It has happened at long last. After more than a year of deliberation the Office of Fair Trading has finally ruled on discounts, and other less savoury practices (see p14). Well the industry had been warned, by among others, me.

On seeing the new rules my first thought was that retailers will opt to have racks of chairs stacked at the back of the store, purporting to be suites, to price establish.

That will not take up too much space, which was one of the ploys used by a well known carpet retailer: four inch squares tucked out of the way showing a very high price for the magic 28 days, then the full range was shown at the lower ‘sale’ price.

My second thought was that the 28 days rule has not been extended, and that it should be a much longer period. However, it is good that there is a time limit on the length of time to claim the ‘discounts’.

When I worked the shopfloor I was always very uncomfortable with the prices shown as WAS, MRP, RRP, NORMAL and USUAL prices and add that to the WAS, THEN, NOW and WILL BE AFTER SALE (that is if we remembered to change the tickets) prices. I worked with a fellow who said that the lowest price should be the normal or usual price because that was the price that was ‘normally or usually’ shown.

Honest retailers now have a wonderful opportunity to actually sell the benefits of their products without having to resort to making false claims about their prices. There will never be a completely level playing field between multiples and one or two-store retailers, but I feel that perhaps these new rules could flatten a few of the lumps.

Owners, managers and salespeople will have to learn how to sell products rather than prices and discounts, and that will be a challenge for some.

In a perverse way, these rules may actually improve selling standards and generate greater profits from higher average sales and more repeat business.

But I won’t hold my breath and I still believe that there will have to be a complete culture change regarding the way that customers are treated.

Retailers now have an opportunity to sell the benefits of products without making false claims about their prices

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NEW PRODUCTS

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4 1 Included in the diverse and eclectic portfolio of fabrics and wallcoverings Prestigious Textiles will be revealing at Heimtextil is Harewood, a collection of lustrous poly-viscose weaves for curtains, cushions and accessories. It has four designs and classic mid-tone colourways.

Tel: 01274 688 448 2 A combination of stool and exercise equipment, with the Ongo seat you can enjoy an effective back workout that can easily be integrated in the daily routine playfully and with no loss of time – at the

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office, the gym and at home.

Tel: 00 49 711 4690 7890 3 The Wall Space Place is a new online gallery offering contemporary art. Its collection contains photography, graphic prints, quirky illustrations, classic landscapes and some unexpected surprises. Choose from popular framed sizes or its bespoke services. Prices start from £60.

Tel. 0208 355 5678 or visit www.thewallspaceplace.com 4 The ash Wogg 50 chair is light, stackable

and multi-functional. Available in a natural lacquer finish or a choice of several lacquer colours, the chair will be officially launched at imm Cologne.

Visit www.wogg.ch 5 Dialling into consumers’ desire for oiled finishes, Artwood’s Design Oil collection adds a twist, with special techniques used to create Aged, Purist, Dual, Fired and Modern textural and tonal variations. The result is a collection that exploits the natural beauty of wood and stands out from the crowd.

Tel: 0845 519 2726

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Classic design for modern living

Feel free to contact us directly or speak with your local agent for more information and a brochure pack.

If you would like to see the ranges in our Dronfield showroom, please contact us for an appointment.

We look forward to welcoming you.

Scotland: Ian Crowther - 07930 314 077 Midlands: Chris Smith - 07882 651 325

North East/North West: Chris Woodhead - 07710 920 409 Northern Ireland: Dougie Yeates - 07850 313 237

South West: Neil Bonnick - 07967 660 715 Woodside Furniture Ltd., Unit 4, Wreakes Lane, Dronfield, Derbyshire S18 1LN T: 0114 229 0741 F: 0114 229 0740 W: www.woodsidefurniture.co.uk E: sales@woodsidefurniture.co.uk

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NEW PRODUCTS

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10 6 Surface View’s interior graphics offer a huge range of possibilities to create bespoke murals, canvases, blinds, posters, tiles and specialist products.

Tel: 0118 922 1327 7 Cormar Carpets’ West Country is a multiweight 60oz and 50oz natural flecked berber twist carpet made from 80% pure new wool, 15% polypropylene and 5% tuftbond polyester. The palette of 15 natural flecked heather shades includes a core of beiges and

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neutrals as well as some new muted natural tones of purple, pink and grey.

Tel: 01204 881 234 8 Jamor Moveis is a Portuguese furniture group with a strong reputation gained through 32 years in the market. It is looking for sales agents in England.

E-mail: geral@jamormoveis.com 9 T&D Sofas delivers value for money quality sofas. It has supplied products to

multiples, developers and wholesalers for the past seven years and is now looking for a distributor in England and Scotland. T&D Sofas specialises in sofas and sofabeds and has recently extended into hotel furniture.

Visit www.tanddsofas.com 10 Serralunga’s Lady Jane lights create a magical atmosphere in the garden or bedroom. Engraving the paint creates light producing an interplay of emotive moods.

Tel: 01457 877 907

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NEW PRODUCTS

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11 Moooi has added a leather cover – available in black, white and brown – to its Boutique upholstery. The cover is attached by Velcro and takes 5-10 minutes to fit.

Tel: 020 8962 5691 12 Relax outdoors with the Shell collection by Jan des Bouvrie for FueraDentro. The range has been expanded to include a sunbed.

Tel: 0239 241 0045

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13 Moon has been providing fine woollen fabrics and lambswool throws since 1837 from one of the last remaining vertical mills in Britain where it controls the entire process from the initial design to dyeing, spinning, weaving and then expertly finishing.

Tel: 01943 884 713 14 Brintons has again teamed up with celebrated New York product designer Stacy Garcia to launch the Nuance collection. It is inspired by the ephemeral world and captures nature’s transient moments through a strong focus on abstraction and the organic.

Tel: 0800 505 055 15 Woodstock Furniture’s products are made from the finest wood sourced from sustainable forests in Europe and North America. Manufactured in the UK, almost any finish is available including painted and veneered inlays.

Tel: 01264 334 044

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Read The Truth About Greenwood...

“With Greenwood’s help and planning we were successful in selling over 2.5 million Euro during two short sales events in Ireland. I think their marketing plans are excellent and their people worked very hard to help achieve this success. I can recommend Greenwood Retail.”

Otto de Jager, CEO GLOBAL HOME GROUP. “I felt in safe hands with Greenwood... … it’s all gone very smoothly from the first introduction through to the sale launch which is booming… a remarkable success.

They [Greenwood] are very, very professional!”

Philip Lewis, Chairman. COLLECTABLES AND MANDALE FURNITURE “Your representative was excellent at driving the sale and enthusing the staff... our customers loved the Sale which achieved an astonishing 72% of annual sales in 16 days…

I will definitely recommend Greenwood to my fellow AIS members.

Peter Uglow, MD. UGLOWS OF CHINGFORD “Our second Greenwood Sale has surpassed expectations again with the results virtually the same as last year despite current conditions – a very credible performance. I would (and have already) recommended Greenwood to quality independent retailers.”

Tim Rathbone, MD. STURTONS AND TAPPERS

Don’t Miss Out...

Don’t hire a sales company until you have spoken to Greenwood. All we ask is for the opportunity to explain why you might consider choosing Greenwood to help you plan your next big sales event. We can usually estimate sales projections etc. over the phone. Call today for a free no-obligation discussion about the options and possibilities we can offer you.

To learn more call Bernard Eaton for a free telephone consultation now on 01625 521010.

Or, visit our website greenwoodretail.com and watch the Greenwood Video to find out how we can help you generate record breaking sales & profit for your business.

GREENWOOD RETAIL LTD Britain’s Leading Experts in Retail Sales Promotion 1 Wilmslow House, Grove Way, Wilmslow, Cheshire, SK9 5AG sales@greenwoodretail.com www.greenwoodretail.com

Buy British - Tel. 01625 521010

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FURNITURE PROFILE Eileen Gray’s E1027 Height Adjustable table (below right)

Modern mecca Introducing the best remains the mission of Aram Designs

Sam Hecht’s Branca chair

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While Sir Terence Conran is perhaps the retailer most associated with introducing modern furniture design to the UK, there is little doubt that Zeev Aram should at least share that accolade.

In the Britain of 1964, modern furniture was largely restricted to the odd Eames design, but otherwise was ‘a modern furniture desert.’ The oasis was Aram’s small showroom on King’s Road, London where he would stand outside listening to passers-by’s comments. Most were negative, not understanding what they saw as ‘hospital furniture’ and he even received hate mail. But introducing the work of Marcel Breuer, Le Corbusier and Castiglioni was what the 33 year-old Aram wanted to do.

‘The important thing is that there was a reaction,’ he says.

‘I was afraid people would just walk past.’ A few months later Habitat made its entrance along the street and modernity had really begun.

Fast forward to today and Covent Garden has been the place to go for modern furniture since Aram moved there in 1973, initially concentrating on his own designs and the interior design and architects markets.

But retail proved too difficult to ignore and in 2002

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FURNITURE PROFILE Hans Wegner’s Wishbone chair in two of the new blue colours that were launched last year

‘We strive to offer a balanced range which combines the best contemporary furniture available with the design greats of the past’ Ruth Aram

Aram Designs opened its present 20,000sqft store in the former fruit and vegetable warehouse next door to Zeev’s showroom. It offers the largest range of contemporary furniture, lighting, rugs and accessories in the UK, including collections from Cassina, Fritz Hansen, Knoll, Carl Hansen and Vitra as well as the complete range of Eileen Gray’s designs, for which Aram holds the worldwide licence.

For more than a decade Aram Designs has been a family operation, with Zeev’s son Daniel, md, joining in 1999 and daughter Ruth, director, joining in 2000, six years after opening the Ruth Aram Shop in Hampstead. This has helped ensure that Aram has remained true to its mission of bringing the very best modern design from around the world to London.

‘We strive to offer a balanced range which combines the best contemporary furniture available with the design greats of the past,’ says Ruth. ‘This may sound simple but is far from it in reality, so we are continually reassessing, debating and discussing the individual designs that make up our unique mix of products.

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‘There are designs that stand out from every era and these tend to be the ones with longevity, especially when produced and marketed by quality manufacturers.’

She says the 1960s produced a wealth of fantastic design, especially in Italy where there were many talented young designers experimenting with new materials and production technologies.

‘Designers from around the world were drawn to this hotbed of design activity, among them my father who recalls his early visits to Milan as the most exciting of times,’ says Ruth. ‘Many of the furniture collections introduced into our London store at that time are still successful and influential today. Le Corbusier’s LC series (LC1, LC2, LC3 and LC4), Marcel Breuer’s Wassily chair and Achille Castiglioni’s Arco lamp to name just a few.’

But to think the store is preoccupied with such classics would be to misunderstand its ethos. From 1988-1994 Zeev organised graduate design shows at the showroom, highlighting his pick of new designers across the country.

‘There’s no need for a PhD in colour theory, or a

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67=

50years young.

Salone Internazionale del Mobile Euroluce, International Lighting Exhibition SaloneUfficio, International Biennial Workspace Exhibition International Furnishing Accessories Exhibition SaloneSatellite Milan Fairgrounds, Rho, 12/17.04.2011 Cosmit spa Foro Buonaparte 65 20121 Milan, Italy

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+39 02725941 +39 028911563 fax

www.cosmit.it e-mail info@cosmit.it

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FURNITURE PROFILE Aram will start selling online in the spring

In the spring Aram Designs professorship in design to will move to selling online, recognise good design,’ he says. bringing it even more into ‘All you need is an intelligent competition with retailers pair of eyes and an open mind.’ selling copies of classics such as And since the move to Covent the LC series, Jacobsen’s Egg Garden, the store’s fifth floor has chair and Eames’ Lounge chair. been home to The Aram Gallery, Aram currently doesn’t list hosting exhibitions of prices on its website but Ruth is experimental and new work. For confident its customers – who some, this floorspace could be travel from across the UK and better used displaying products overseas – appreciate the real for sale, but Ruth insists you thing. have to look at the bigger ‘Design increasingly matters, picture. something that is evident by the ‘Finding and promoting sheer number of copies of emerging design talent has Thomas Heatherwick’s Piggyback table classic designs that are now always been a passion of my available. However, these copies father, even back in the 1980s may look similar to the original designs at a quick glance, but when it was not fashionable. Although devoting a whole floor the quality of the furniture just doesn’t match. We have always to The Aram Gallery may seem to be a waste of money, it is part believed that respect for designers’ work and the best of the ethos of our company to present good design and manufacturing quality are hugely important when investing in original thinking in a non-commercial space, enabling the best pieces that will last a lifetime,’ she says. designers to have important early exposure in their careers, and And as for her own favourite designs, it’s almost a Desert so that visitors may appreciate good design as an important Island Discs moment, having seen so many over the years. part of everyday life.’

‘There are elements that I appreciate in many designs that I And it is this appreciation that Ruth believes will underpin the come across or which we sell in the store, but my all time direction of design. favourites include Eileen Gray’s E1027 Height Adjustable table; ‘I hope we are heading away from the celebritisation of the PK22 easy chair by Poul Kjaerholm and the Wishbone chair furniture design and the absurd and wasteful high turnover

by Hans Wegner. Some new designs that I rate very highly are collections of recent years, aping the fashion world rather than the Piggyback tables by Thomas Heatherwick and the Branca investing in quality furniture to keep and enjoy for many years,’ chair by Sam Hecht,’ says Ruth. she says.

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FLOORING PROFILE

Web rules In six years UK Flooring Direct has got the measure of online sales, becoming one of the country’s fastest growing retailers – across all sectors

As you might expect of a man owning the country’s fourth fastest growing retailer, Jason Ashby is passionate about his way of selling flooring – in this case online – arguing it is helping his high street rivals and would do so even more if suppliers weren’t ‘extremely scared of the Internet’.

As well as gaining the number four retailer spot on the Sunday Times Fast Track 100 annual survey, UK Flooring Direct (UKFD) was rated as the 24th fastest growing private company with sales growing by 101% a year to reach £5.97m in 2009-10.

A former fitter, Ashby founded UKFD in 2004 after identifying ‘a clear gap in the market for a high quality online flooring retailer’. Fast forward to 2011 and he still thinks most retailers don’t know how to sell flooring online.

‘Of the many websites there are only a couple that have embraced what the Internet is about, and we are one of them.

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Jason Ashby

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FLOORING PROFILE Florence solid rustic oak

Florence Harvest oak

Providing free samples costs up to £15,000 a month, but UKFD says the investment has paid off

Setting yourself apart from others is extremely important. I knew I could bring a better experience to the user, and thanks to my retail experience I knew I would be able to deliver. A good website must deliver an all round experience, providing widespread information rather than just product and price,’ he stresses.

‘The biggest thing that has changed is the perception and demands of the customer from online retailing. More and more consumers are demanding the same service online as on the high street and part of our success is understanding that. Timed delivery and better communication is just the start.’

A major turning point was the introduction of free samples in June 2009. ‘Our free samples service is very costly – we spend up to £15,000 a month – but the return on investment has proved this works and helps to overcome the touchy-feely approach to flooring purchasing. We have found that a maximum of three samples has worked from the start as on the whole most customers are more informed due to descriptions and imagery on website. About 15% order one, 25% two and 60% three,’ he says.

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Interiors Monthly January 2011

Because of improved information on the website and a general confidence in purchasing online, there is a trend towards more mid and high end products being bought.

Ashby acknowledges that consumers have issues about doing their own measuring but strongly rejects the oft put criticism of etailers that they encourage shoppers to get the measuring done by a local flooring store and then buy online.

‘Measuring is a constant issue and we advise them on the phone, by email and online, on how to ensure margins of error are kept to a minimum. The website has a room estimator to help even further, plus other areas stressing the importance of care and attention, and installation videos are in the pipeline.

We have customer service and technical departments who deal with both pre- and post-sale queries to ensure problems are kept to a minimum, or resolved in a timely and efficient manner, we think even better than on the high street. If we cannot resolve over the phone, then we will send out an independent inspector and bide by their decision 100%,’ he explains.

‘It is not my intention in any way shape or form [for retailers to do the measuring] and strongly believe our website

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FLOORING PROFILE Florence engineered oak

Florence engineered European oak

UKFD says providing useful information is essential online

does not suggest that. I would understand it a little if we stocked solely branded products and put big banners saying we are cheaper than the high street, but we don’t and we have an ever-decreasing percentage of branded products. We are certainly not trying to drive people to the high street to view products. In fact, we are striving to provide a service that would mean they would not even have to leave their home to find their ideal product.’

But despite wanting to allow shoppers to do everything from the comfort of their home, Ashby insists UKFD is helping bricks and mortar stores, and would increase this if more suppliers came on board.

‘Manufacturers are extremely scared of the Internet and are not willing to embrace the shift in retail purchasing patterns and embrace the opportunities. We regularly send invites to manufacturers to come and sit down to discuss how we could formulate strategies to ensure a win-win-win relationship so they, us, and also the high street, benefit,’ he says.

‘It benefits the brands as they are getting free advertising to people that are actively looking to purchase flooring and then

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Interiors Monthly January 2011

drives some to the high street. Some may want to touch and feel the branded product and not want to wait for samples, so it comes down to the retail store they visit to convert an interest that the web has generated into a sale.

‘They must use their strengths as a local retailer and play on the fact they may offer a service that the customer is actually looking for. It is not all about price. It is brand promotion.’

One of the company’s strengths is promoting itself online.

Search for a variety of flooring subjects and UKFD will almost always be in the first few results.

‘Search engine optimisation is extremely important and extremely expensive,’ says Ashby. ‘You can compare the costs of a leading high street retailer opening in a prime city centre location to that of trying to secure top ratings via SEO. It is extremely time consuming, difficult and costly to achieve the position we currently enjoy. In the first year, 50% of my time was spent on SEO.’ UKFD has recently expanded its offer into carpet, although its choice is limited. ‘Carpet is a relatively new area for UKFD and we plan to grow this in 2011, so at present we are still at

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FLOORING PROFILE Solid strand woven Dynasty collection

Ashby has invested a lot of money in search engine optimisation

a starting point. We hope the move will help us generate more market share in the mid-end market range, which we believe is the £15 to £25 bracket. Apart from Cormar, no other manufacturer will talk to us,’ he says.

The company has just completed a move to a new 75,000sqft warehouse and office base, including a 3,000sqft showroom in Coventry, investing more than £1m, excluding stock.

‘The warehouse capacity will allow us to have up to £2.5m of stock, increase our product portfolio even further and enable us to deliver on orders even quicker. We used to have three warehouses and an office covering 22,000sqft, plus an average of 400 palettes a month used as outside storage, so now we have over three times as much space in one location. It’s much, much better.’

Ashby also has an option on an adjacent warehouse that would take it to 104,000sqft, so is confident of not having to move again any time soon.

While certainly not afraid of competition, he warns that selling online requires a set of skills traditional stores may not have developed – and a lot of money.

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‘You have got to understand technology – the changing face of ecommerce is extremely fast moving. You need to understand and follow customers’ conceptions of buying online and purchasing trends. You need to continually build confidence, deliver on promises and enhance the experience and education offered online. We are up against traditional retailing when you are face to face with customers, which is much easier. Based on this you can understand the in-depth content and supporting information available on our website.

‘If you are going to do this properly and make it a success, make sure you have in excess of £1m to try to make an impact, but bear in mind that the sector is moving on all the time. For example, we have just invested £450,000 in enterprise resource planning software which seamlessly links to the website and backroom operations. Many may think you can spend £2,000 on a website and off you go, but I can assure you it is far from the truth if you are going to enjoy a successful future,’ he says.

Ashby has proved flooring can be sold successfully online and create a thriving business, but the question remains will others join in or leave this particular arena to the existing players?

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FURNITURE PROFILE

Breaking down barriers A decade after its first multi-retailer store opened, Redbrick Mill is hoping to repeat the success in Liverpool with The Home Quarter

Natuzzi (top) Roche Bobois (above) are among the new retailers

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FURNITURE PROFILE When retailers talk about a retail park or street having a critical mass of similar retailers to attract shoppers – think Tottenham Court Road, London or Thurrock Retail Park, Essex – they usually mean different stores, not one development housing many stores under one roof with no division between them.

However, exceptions can break the rules. Redbrick Mill has successfully used this model since 2000 in Dewsbury, West Yorkshire, and is hoping to repeat the success across the Pennines in the Liverpool One shopping complex with The Home Quarter.

Whereas Redbrick Mill houses 40 retailers across its 100,000sqft of space, The Home Quarter (HQ) has 18 across 45,000sqft. Occupying the third largest unit at Liverpool One (behind John Lewis and Debenhams), it is split into two- and three-storey buildings.

But the model remains the same as its eastern cousin: the retailers operate on a concession basis with rents linked to turnover, so retailers’ only fixed costs are staff and stock. This provides the perfect incentive for Alistair Bailey, Redbrick Mill md and Nicola Orrell, marketing and retailer operations manager, to make sure the stores are a success. If they do well, income rises and if not, Redbrick Mill still has to pay the lease plus a percentage of its slice to Liverpool One owner Grosvenor.

Of the 18 retailers at HQ, Roche

The key is to have complementary products

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The project covers five floors

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FURNITURE PROFILE

Natuzzi has been keen to join the concept

Bobois, Natuzzi, Camerich, Sia Home Fashion, Spirit, Wall to Wall Gallery, and Jasper & Co, are new to the concept.

Bailey says a more contemporary mix of retailers was wanted for Liverpool One. Natuzzi had wanted to be in Redbrick Mill but was unable to as it already has stockists in the area.

‘It is the product mix and choice that will set us apart,’ says Bailey. ‘No matter how large you are as a retailer, you are only giving one buying department’s view of products. With HQ, consumers are getting 18 points of view, so they can very easily combine products from one retailer with another, which normally it would be much harder to do. If you want to buy shoes, you’ll go where there are a few shoe shops nearby.’

But Bailey, who has been at Redbrick Mill since it opened, isn’t thinking of stopping after HQ. There are tentative plans for similar developments in Glasgow or Edinburgh and the South East of England.

But don’t expect a rush – it took a decade between the Redbrick Mill and HQ openings (the development was delayed until the Redbrick Mill board decided the worst of the recession had passed). Also, it becomes more difficult to find locations where potential retailers don’t already have outlets.

‘We are approached by developers but you have to identify the need for those stores, but it’s definitely on the agenda,’ says Bailey.

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Interiors Monthly January 2011

The Home Quarter 18 Natuzzi, Roche Bobois, BoConcept, Calligaris, Feather & Black Kids, Spirit, Gautier, Camerich, Nuovo Living, Ice Interiors, Bacchanalia Cook Shop, Sia Home Fashion, Content by Conran, Parlane, Wall to Wall Gallery, Hothouse Interiors, Jasper & Co, and Geneva Labs

There are 18 outlets at HQ

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FLOORING PROFILE Tuftex Twist

One step ahead Realistic product development is key to success for Associated Weavers

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FLOORING PROFILE Everest Twist

Spend any time in Associated Weavers’ extensive design studio at its Ronse base in Belgium and the desire to be at least one step ahead of the market on product development quickly becomes apparent. But commercial realities take centre stage.

The UK accounts for 45% of AW’s production, with about 1.26m sqm a month heading across the Channel.

Carpet leaves Ronse within 24 hours of being ordered and there are two deliveries a week throughout most of the UK. Steve Elliott, AW UK md and Hilde van Syngel, AW designer, have been working closely together to make sure the 12 to 14 ranges due to be seen at Domotex this month (of which nine are definite launches) will prove to be winners.

As the two discuss final tweaks and alterations to products, the sense of excitement and quiet pride at having delivered what they believe will be a successful collection is palpable.

With the cost of launching a range anywhere between £60,000 to £70,000, thanks to sampling costs, getting it wrong is best avoided.

AW saw UK sales volumes increase in 2010, which Elliott highlights the role of product development in. He cites Sparkle, which offers something different from the rest of the market and has proved to be a winner in children’s bedrooms.

He is confident of repeating the performance this year, although he is realistic.

‘It’s going to be a difficult year. I don’t see a difference from 2010 to 2011. Our objective is market share as the market will not grow and may fall. The only way to get market share is product development, which is something we are majoring on this year,’ says Elliott.

‘Some of the Domotex launches will be a little bit niche, to differentiate itself from others. One we think will do good volumes – New Mood – has a three-coloured polypropylene

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Interiors Monthly January 2011

yarn that gives it a different look from other polypropylenes.

We’ve invested in a new machine to make it.’

Domotex will also highlight recoloured Stainaway Harvest Heathers, Stainguard Harvest Heathers, Scottsdale Twist and Tuftex Twist, and a 5m width added to Tuftex Twist.

The equipment for New Mood is one of a number of major investments AW has made at Ronse, including a water treatment plant, tufting machines and a backing line which equals the production capacity the group had when it had two production plants.

This investment has allowed AW to respond to market changes, such as the increase in demand for more shaggy carpets.

‘With new products it’s all about texture and using technology in the yarn, for example Sparkle that has metallic yarn technology in it has done well,’ says Elliott.

Expect more surprises at Hannover.

‘The only way to get market share is product development’ Steve Elliott

Cashmere Berber

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Show guide: interiors 2011

CARPETS FURNITURE RUGS BEDS

G Plan Cabinets Gainsborough’s new bow-fronted sideboard

LAMINATE UPHOLSTERY VINYL ACCESSORIES

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SHOW GUIDE

Hall together now The latest furniture, flooring, accessories and lighting are all on offer at the interiors show

Lifestyle’s Regents Park vinyl

interiors 2011 23-26 January 2011, www.interiorsbirmingham.com

Winsor’s Rococo

www.interiorsmonthly.co.uk

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SHOW GUIDE

Tp24’s Stateside

More than 600 companies are taking part in this year’s interiors from 23-26 January at the NEC, Birmingham.

Limelight will introduce nine bedsteads including metal, faux leather and wood models. Among them, Dorado is available in black and white with a padded headboard. The new collection features an updated version of the Aries bed which will now include a footend.

The Oak Dione bedstead has also

received a facelift with the addition of drawers. Sister brand Elan will also debut several models.

The Furnishing Industry Trust (FIT) is showcasing up and coming fundraising events, awards, initiatives and information on how it helps people in need.

It will recognise those who have made an outstanding contribution to the charity during a presentation ceremony

at the Sunday night exhibitors’ party.

Edward Tadros, FIT chairman and Charles Kerrigan chief executive, will present the first set of awards to the charity’s Individual, and the Corporate Supporter of the Year. The charity will also present its first furniture student bursaries.

Decorative electrical wiring accessories and lighting control specialist Hamilton Litestat will show Perception, a

Hamilton Litestat’s Perception

Sweet Dream’s Laughton

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SHOW GUIDE Brevedon’s Lido by SMA

new clear range of switch plates and sockets. With concealed fixings, the snap-on front plates allow the wallcovering to be seen.

Sweet Dreams’ top end collection, Well Being, is to be refreshed at interiors

with micro-quilted bases. A number of the beds also have micro-quilted mattress borders while others feature a more traditional side-stitch effect.

The company is enhancing its dining collection with the launch of several

models. At the top end is Lomond, an extending table in oak with veneer.

Seating six when extended, it features chairs with a PU seat and oak frame. The rubberwood gateleg Daintree seats four when extended and is sold with âââ

Highest quality authentic British leather furniture

Come and see us at

Hall 5, Stand C76

Please contact us on: Scotland | Bob Dymond | 07831 500658

South West & South Wales | Head Office | 01254 662113

North West & North Wales | John Edmundson | 07860 242778

South East | Neil Facey | 07940 503106

North East | Head Office | 01254 662113

North London & East of England | Colin White | 07733 238345

Midlands | Dave Sedgwick | 07748 835600

Contact us for a brochure on our products and ranges.

Icon Designs Ltd, Unit 7-8 St Ives Business Park, St Ives Road, Blackburn, Lanchashire BB1 2BX T: 01254 662113 F: 01254 662118 E: info@icondesignsltd.co.uk

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Mystique Interiors www.mystiquewholesale.co.uk Mystique is a successful independent interiors business, which has expanded to accommodate the wholesale of these exciting products The lighting range has been the driving force for our wider furnishings business since we gained exclusivity of the products in the UK.

Amazing consumer feedback and our direct-to-manufacturer approach has reinforced our belief that these versatile products will be beneficial to many retailers, from small independents to large national chains.

We are currently running a business visit day once a week where we will come to your premesis and allow you to see the lamps up close and illuminated. If this is something you feel would be beneficial to you and your business please call our customer care team and they will be happy to book you in for the next available date.

Please order by Telephone: 01663 767 912 or email us on mystiquewholesale@hotmail.co.uk.

Experience a sales upturn with this new wholesale lighting range * Agents required – contact us to discuss • Distributor for Ireland wanted *

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interiors 2011

SHOW GUIDE

C

chairs from another new dining range, Forest.

Also on show will be its latest collection of UK-made upholstery. Half of the 12 strong range are available as three and two-seater sofas and armchair, two are cottage suites and the remainder an armchair and two-seater fixed sofa to match a two-seater sofabed. Matching swivel storage stools and swivel chairs are further options. The company has taken on 10 staff in the past three months, with 15 more jobs possible as production kicks in next year.

From Touchwood Global will be nine ranges, headed by the Windsor oak collection.

I Nemetnejad will display a range of hand-made rugs at the show, including a new range of hand-spun vegetable dyed wool kelims from Afghanistan, a selection of tribal Shiraz and Belouch rugs, various Persian village and city rugs from Iran, and its new selection of Indian Chenille dhurries.

Valuemark will launch dining and

Welle’s Chiraz

occasional ranges, including the Roma collection, combining black high gloss with clear glass. Its occasional range features contemporary oak and glass and walnut and glass combinations.

The Unnatural Flooring Company will showcase its Hide collection of textured vinyl, available in 2m and 4m

widths with 10 natural shades.

Kettle Interiors is unveiling five ranges: the oak Kent dining and office collection, the oak Chunky bedroom, Melbourne and Sydney dining ranges and the pine Harrington bedroom collection.

Centre stage for Winsor Furniture will be the Rococo bedroom âââ

NOEWWER

L ES PRIC

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Comprehensive range of Mattresses Toppers, Pillows and Beds No minimum Order Quantity 24-48 Hour Delivery Free Point of Sale Material Custom sizes Vacum Packed 15 year guarantee (Guarantee on Foam only)

Please contact us on: Scotland | Bob Dymond | 07831 500658 North West & North Wales | John Edmundson | 07860 242778 North East | Head Office | 01254 662113 Midlands | Dave Sedgwick | 07748 835600 South West & South Wales | Head Office | 01254 662113 South East | Neil Facey | 07940 503106 North London & East of England | Colin White | 07733 238345

Agents Required

More designs available, please call us for our latest brochure Concept Memory Sleep

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Interiors Monthly January 2011

Made in the United Kingdom

Concept Memory Sleep Unit 7-8 St Ives Business Park, St Ives Road, Blackburn, Lancashire, BB1 2BX T: +44 (0) 1254 662113 F: +44 (0) 1254 662118 E: info@icondesignsltd.co.uk www.conceptmemory.com

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New High Gloss Anemone Available in White and Black Gloss

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Tel: 0845 351 0355 • Fax: 0845 351 0360 • Mobile: +44 07799 692843 Email: graham.garrod@forte.com.pl • www.fortefurniture.co.uk

108 Courtyard, Radway Green Business Park, Radway, Crewe CW25PR

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SHOW GUIDE collection, fusing the classic 18th century French rococo style with modern day high fashion glamour. It features three different finishes including silver, ivory and champagne, and will be available with feature elements in either fabric or cane. Swarovski crystals can be added as part of the deep buttoning feature.

The Stockholm dining and occasional range is designed to appeal to consumers looking for modern and minimal clean lines. Crafted in blond oak, it includes subtle design touches such as a brushed steel detail in the drawer handles and dovetail finishes to cabinets.

Buoyant will add to its upholstery with a selection of new fabrics and hide and soft cover models, while Makasihome will highlight its latest hand-crafted teak root furniture and accessories.

Seconique is extending its bestselling black and white dining set ranges by adding the Roxanne – available in rectangular and round styles – and the Charisma Stowaway set. Wood effect dining is represented on the stand by

Vogue Beds’ Duchess

the new Blantyre and Trent sets.

A large range of occasional pieces including TV and hi-fi units in walnut and black gloss finishes will introduced, while faux leather beds will include the white Martina and the addition of the Drayton two and four-drawer models to the

bestselling Expresso collection.

La Boissellerie will display four collections that marry elm, oak and concrete finishes.

The Extreme collection, designed by Jean-Marc Laurent, brings together a number of different materials such as untreated elm, concrete finishing wax, metal, and glass. Also designed by Laurent, Absolute unites untreated oak with concrete and Alloy combines untreated elm with waxed concrete.

Quintessence, designed by Alain Ricard, is available in tawny elm and slate concrete.

Part of the structure of La Boissellerie’s furniture is coated with a concrete finishing dye. This coating is composed of cement, fine silica and resin, and applied manually by a floating process.

This method requires at least six coats to ensure a flawless finish, and is followed by the application of a solvent-free varnish finish, which provides antistain protection. This natural finish, which benefits from sustained âââ

Memory Foam Sofa Beds

Come and see us at

• No minimum Order Quantity • Free Point of Sale Material • Contract enquiries welcome • 2 year guarantee

Hall 5, Stand C76

• Memory foam included in mattress and sofa • 3 fold and 2 fold mechanisms available • Non-memory foam sofa beds also available • Matching Furniture Accessories available

More Designs available, please call for our latest brochure Concept Memory Sleep

Concept Memory Sleep Unit 7-8 St Ives Business Park, St Ives Road, Blackburn, Lancashire, BB1 2BX T: +44 (0) 1254 662113 F: +44 (0) 1254 662118 E: info@icondesignsltd.co.uk www.conceptmemory.com

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Please contact us on: Scotland | Bob Dymond | 07831 500658 North West & North Wales | John Edmundson | 07860 242778 North East | Head Office | 01254 662113 Midlands | Dave Sedgwick | 07748 835600 South West & South Wales | Head Office | 01254 662113 South East | Neil Facey | 07940 503106 North London & East of England | Colin White | 07733 238345

Agents Required

Made in the United Kingdom

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SHOW GUIDE

Limelight Beds will add nine bedsteads

mechanical resistance, can also be used on floors or staircases.

Welle will add to its high gloss finish bedrooms, including the Chiraz, while Julian Bowen will launch across all product areas, highlighting its first full upholstery collection.

Among Frank Hudson’s debuts will be the Gothic Bed in pippy burr oak, the Chesterfield bed in leather, the carved Vanity Bed with upholstered bedhead, the Vintage Provincial pine bedroom collection and an updated Belgravia collection available in vintage ash.

Pandora will be Palatine Beds’ main I Nemetnejad’s vegetable dye kelim

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Interiors Monthly January 2011

launch. It has a 3,000 spring count, is traditionally hand-tufted with natural fillings – including cashmere, horse hair and pure wool – with hand-stitched borders, a retro style viscose cover and eight handles and vents. The base incorporates an open spring unit, an upholstered shallow welled wooden frame, chrome feet, linking bars and a high, deep padded, headboard.

Tp24 is launching three lighting collections: Splash, a range of colourful lights in vibrant shades; Provence, a delicate modern collection and Stateside, a low energy LED range.

Kettle Interiors’ Harrington

From Brevedon is the Wind, Infinity, Lido and Genesis bedrooms from SMA, with a lacquered ash finish. It will also show the Dori table in Dove colours, Plus table in walnut, Yumi barstool and the Mila seating range from Compar.

Vogue Beds’ launches will include the Freedom under the Hampton Bed Company brand. Freedom features a pocket spring unit with 3,000 pocket units spaced to create air space between each coil. The effect is to generate a cushion air space for more comfort.

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SHOW GUIDE Istikbal controls all aspects of production and will feature mattresses alongside its upholstery

After a positive show last year, Turkish company Istikbal returns to interiors, this time highlighting mattresses alongside its upholstery.

‘The three mattresses we displayed at interiors last year were received very well. We took that response to mean that we were on to something good, and carried out specific UK market focused research which resulted in the additional mattresses we’ll have on show this year,’ says Ilyas Boydak, Istikbal marketing manager.

Focusing on mattresses is a natural extension of the service to the many dealers and retailers it has started to serve since last year, he adds.

Murat Bozdag, Istikbal general manager in charge of export markets, says it made sense to include other areas within its expertise and pass on to UK retailers the advantages of working with Istikbal.

‘We are not just a functional furniture manufacturer. We are also big in bedding, bedrooms, dining rooms, young rooms, home textiles and carpeting. As visitors will be able to see this year, we are a reliable partner for everything a furniture store could need,’ he says.

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New products on show include compact corners, sitting groups and sofabeds with sit-store-sleep functions.

‘The upholstery selection played a big part in our preparation. We also made it a point to offer various price scale options,‘ says Bozdag.

From the yarn to the springs, the semifinished product to the design and engineering and production, Istikbal has total control over 10m sqft of

integrated production facilities.

‘This is a major plus that helps the company take responsibility for output quality, service and price. We hope interiors will be an opportunity to show UK retailers, distributors and wholesalers what it means to work with a competitive, design driven, high quality, huge capacity supplier that is strategically located for easy delivery and service,’ says Bozdag.

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Colin Jackson

Serene Furnishings will unveil the fruits of its collaboration with renowned upholstery designer, Colin Jackson, at the show.

‘There is a great deal happening at the start of the year and our stand at interiors will be awash with stunning new designs in metal, faux leather and much more,’ says Tasleem Tasab, creative director. ‘Our collaboration with Jackson is our most significant development for the show. With Jackson we have created a fabulous new collection, using materials we haven’t used before at Serene, to open a new market for us and indeed many of our stockists.’

Tasab says 2011 looks set to be a ‘game changer’ for the company, as it introduces new contemporary designs in a variety of materials.

‘Having established a business based around the design, manufacture and supply of metal bedsteads for each of the UK’s recognised price points, the recent launch of our faux leather collection signalled the start of an exciting journey into the use of new materials and design styles,’ he explains.

‘Metal will of course remain at the heart of the business and we have a selection of innovative metal bedstead designs being launched at interiors.

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Soloman is available in a brass or nickel plated finish

However, our work with Jackson acknowledges what we achieved with faux leather and raises the bar even higher, with a design-led range tailored to an entirely new consumer for us.’

In anticipation of a positive reaction to

the collections, Serene has increased warehousing capacity to more than 80,000sqft and taken on more staff, allowing it to continue to deliver the majority of orders within 7-10 working days.

Lebus wp:Lebus wp 30/12/2010 12:49 Page 1

Geneva

Please come and see our new ranges at

Interiors Birmingham Stand C 72, Hall 5

Campari Lebus Upholstery The Art of British Upholstery Design

Tel: 01724 407 751

www.lebusupholstery.co.uk

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Still relatively unknown in the UK, Brunstad is celebrating its 70th year in business in Norway. Established in a basement workshop in 1941, it is one of the best-known brands in Scandinavia.

Brunstad is introducing its signature product to the UK, the Delta collection of recliners, giving retailers the chance to offer customers relaxation tailored to their interior and styling needs.

‘Choosing between leather, fabric and sheepskin, and from a wealth of wood and chrome frame finishes, gives the Delta chair its unique and special character,’ says the company. ‘Delta in its many forms is not just about looks; the chair has been designed right down to the smallest detail to be a place to rest.’

All the chairs feature the same seat and back cushion with active neck support and step-less back adjustment.

The choice then becomes simply upholstered or wood armrests, legs or swivel base, and upholstery style.

Brunstad will also show models from its modern furniture range, including the Stream sofa and its award winning partner, the Sting chair.

‘With the product in place, our focus for 2011 is to build lasting relationships with discerning retailers. Confidence in the craftsmanship and longevity of our furniture will be under-pinned by our support for the retailers who become partners,’ says the company.

Interiors Monthly January 2011

Right: Delta recliner Below: Stream sofa and Sting chair

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SAR bedroom

Steve Egan, Furniture Origins UK md says 2010 was fantastic for the company.

‘Sales of our new ranges exceeded our expectations while our product designs and the high quality of workmanship in our product ranges have ensured bumper repeat sales. Feedback from our retailers remains positive and we are looking forward to launching our new ranges at the interiors 2011 exhibition,’ he says.

All ranges can be viewed at the company’s South Wales showroom. Half of its business is supplied from stock at the South Wales distribution warehouse and the remainder is from its direct container programme.

E1 Origins, the glassware division headed by Bo Simonsen, will showcase new ranges and packages at the show, with the new Sofa Origins upholstery division previewing its exclusively designed ranges. Most glassware is also available from wholesale stock or the direct container programme.

The Nordic collection is a commercial range suited to both the traditional and contemporary home. With a satin white finish, it uses timber from renewable forests.

The launches will be completed by six ranges of European-styled leather sofas and corner groups.

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ANT dining collection

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TCS is unveiling a collection of designer led dining chairs to enhance its range of solid wood, fabric and leather dining chairs.

‘This, coupled with our full dining range which includes solid tables, extendable tables, oval and even round dining tables, matching sideboard and mirrors and so on, is sure to be popular with all the TCS customers who visit the stand this year,’ says Thomas Small, TCS md.

Also on show will be its Italian leather upholstery with the addition of four colours. ‘These colours were chosen in direct response to customer feedback which once again TCS appreciates and always strives to deliver on,’ he says.

‘Following the huge success of the TCS fabric range last year, we are now set to further enhance the fabric offering with the addition of four new fabrics in numerous colours.’

These additions have also been carried through to the TCS Eco leather range with two more colours alongside the four new models, allowing customers to choose from full reclining 3+1+1, 3+2, static 3+1+1, 3+2 and static and full reclining corner units.

‘The Eco leather range has already proven to be extremely popular in these economic times,’ he says.

In line with customer feedback and to meet the demands of the economic downturn, TCS will also display its new

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TCS now has more than 1m sqft of warehouse space

leather and leather match sofa range.

This includes four new models that Small predicts will become market leaders, including full reclining 3+1+1 and 3+2 and corner units.

These will be backed up by the company’s recently opened warehouse and logistics centre, which sees it have more than 1m sqft of storage space.

Thanks to the higher stock holding, it means that the whole product offer

is available for immediate delivery ‘We have been working through our customers’ feedback and are now in a position to hit all price points across the entire range and are confident the products are now the most price focused to date. I’m sure the new products will exceed visitor expectations and show the commitment of the company to meet our customers’ needs throughout the year and for the future,’ adds Small.

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SHOW GUIDE The initial concept of Alex MacMaster‘s Iris pendant light is to mimic long elegant Iris leaves in timber and structure it in such a way as to diffuse an ambient light.

Shadow play, organic form and natural materials were strong conceptual starting points for the Iris.

For the Surface, pattern illustrates Monique Stewart’s strong sense of the urban environment. The idea of looking at universal spaces and objects is evident and where popular culture and worth is immensely important. Having moved from the Caribbean to the UK as a young teenager, her work creates suggestions of subtle cultural crossovers. Her range of wallpaper is not only a clear depiction of everyday life but is also deeply rooted in these ideas.

Natural progressions Interiors 2011 will again host the results of the New Design Britain competition, with prizes for furniture, fabrics, accessories and surface coverings. Designs of the four finalists in each category will be on show.

Here are some of the finalists.

Benjamin Boyce’s table was designed with a perfect balance of art and craft in mind. The intention was to create a modern, fresh, simple and contemporary British design, which at the same time is solid and strong, with possibilities of batch production.

Emma Kerr combines imagery and happy childhood memories of destinations such as Blackpool and Manchester as the inspiration for a bespoke interiors collection. The work is illustrative and quirky and the result is a bold and contemporary collection of screenprinted wallpapers, soft furnishings and upholstery fabric, which illustrate a personal interpretation of beloved iconic British destinations.

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25

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25.75

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5

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66.5

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36

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6.5

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80

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8.5

6

5

180

12

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interiors 2011 – Hall 1

SHOW GUIDE

16.5

1

11

66

2

VE DOOR 1.2

EXIT DOORS

Alpine Lounge Antix Artefact Interiors Artistic Upholstery Ashley Manor Upholstery Ashwood Designs Asia Trading BakerBedford Furniture Camelgroup Chameleon Christopher Mudd Design Classic Windsors Collins & Hayes Furniture Content by Conran Corndell Furniture Covercraft Upholstery David Gundry Upholstery

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G6 G14 B39 E40/E50 C51 F51 A32 F60/F63 D19 C46 G65 A1 D5 D42 B60 F68 E33

Interiors Monthly January 2011

David Harber Derwent Upholstery Drimmer Duresta Upholstery Ercol Furniture Family Tree Furniture FIRA International Fusion Designs UK G Plan Upholstery Halo Hawkins Bros Heico Fasteners UK Henderson Russell Heritage Carpets Homestyle Furniture Jack and Rose James Hare

C49 E20 G69 F5 G77 B69 F79 C40 E13 D45 A40 A15 C54 C42 A59 D11 FAB28

John Sankey Jonathan Charles UK La Boissellerie Lister Lutyens Company Lloyd Loom Of Spalding Meubles Batel Mocape Moveis Morgan Textile Agencies Nathan Furniture Old Oakland (UK) Parker & Farr Furniture Parker Knoll Polcom Furniture Group Pughs Antiques REH Kennedy Richard Stamp Agencies Rug-Maker.com

D39 E30 G40 E45 B35 G35 G38 FAB6 G37 A50 G21 G15 A61/A70 A7 G2 F2 C45

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SHOW GUIDE Sandringham Fine Art C47 Sherry Designs D55 Starbay Europe G80 Steed Upholstery F64 Swan Retail C43 TCH Furniture B65 Tetrad E5 The Original Book Works C44 The Portfolio Collection B16 Training Services A3 Trowbridge Gallery E47 Tumbleweed F78 Wade Upholstery G5 Waxman Fibres D30 Westbridge Furniture Designs E78 Whitehead Designs E11 Willis & Gambier (UK) B25/C18/C25 Winsor Furniture E65 Wood Bros. (Furniture) B3 Wychwood Design A18

interiors 2011 will see a full programme of seminars at Thinking Space, Hall2.

Sunday 23 January: 11am-11.45am: How to be published in the press, by Suzanne Trocme, Wallpaper* Magazine, furniture designer, author and editor.

12pm-12.25pm: Carpet Trends Historical Review and Outlook for 2011,

by Yvonne Smith and Kelly Butler, Brintons Carpets archivist and designer.

1.30pm-2.15pm: Colour stories for Autumn Winter 2011/12 from Mix Trends,

by Hannah Malein, Mix Publications trend colour consultant.

2.30pm-3.15pm: Ecommerce for the smaller (or independent) retailer, by Susanne Pinter, Incahoots creative director.

3.30pm-4.15pm: A lighting retailer update - light bulb phase out and lumens vs watts, by Lawrence Barling, The Lighting Association technical manager.

Monday 24 January 11am-11.45am: Buying responsibly: timber certification and what it means for the interiors industry, by Julia Young, WWF UK global forest and trade network manager.

12pm-12.45pm: How to set up your own ecommerce site, by Peter Tullin and Simon Cronshaw, Culture Label cofounders.

1.30pm-2.15pm: Deciding what you are worth and charging it, by Lloyd Princeton, Design Management Company business consultant.

2.30pm-3.15: The future of shopping, by Peter Cross, Yellowdoor managing partner.

3.30pm-4.15pm: What does the future hold for hospitality design? A look at leading UK and international trends, by Tim Mutton, Black Sheep director and cofounder.

4.30pm-5.15pm: Psychology and Trends: What colours will we be looking for at home in spring summer 2012 and why, by Justine Fox, Mix Publications creative director.

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Tuesday 25 January 10am-10.45am: Getting good value from your ecommerce store, by Nick Pratt and Ray Buckler, Sitemakers md and head of marketing.

11am-11.45am: Monitoring of the Birmingham zero carbon house, by Dr Lubo Jankovic, Birmingham City University senior lecturer of architecture.

12pm-12.45pm: Retail theatre: bringing the shopfloor to life for your customers,

by Richard Gomersall and Kate Hardcastle, Insight with Passion partners.

1.30pm-2.15pm: Unlocking the benefits of Eco Chic, by Oliver Heath, Heath Designs architectural designer and eco interior design specialist.

2.30pm-3.15pm: Design and technology to make your website work, by Nick Roope, Poke founder and partner.

3.30pm-4.15pm: Designing interiors with technology, by Rhonda Dearsley, The Custom Electronic Design & Installation Association (CEDIA) cofounder and president of the Society of British Interior Design.

5pm-5.30pm: Design thinking, by Vanessa Braidy, Society of Interior Design chairman.

Wednesday 26 January 11am-11.45am: How to achieve energy efficient hotel and spa lighting design, by Sally Storey, Lighting Design International design director.

12pm-12.45pm: Planned innovation, by Theo Williams, Habitat creative director.

1.30pm-2.15pm: Global colour: reflecting global trends into local environments, by Hannah Malein, Mix Publications trend colour consultant.

2.30pm-3.15pm: The Joy of Home, by Naomi Cleaver designer, writer and TV presenter.

3.30pm-4.15pm: Ecommerce retail solutions, by Charles O' Neil, Lloyd Northover Twentysix ecommerce strategy director.

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SHOW GUIDE ACID AG Products AIMMP Aleal Alplaca Rugs Art of Living Rugs Artcopi Artie Flora Ayasofya Barlow Tyrie BDI Bill Construction Black Swan Interiors Boissigny Bond Worth Bright Ideas Brockway Carpets Brunstad C&H Distribution Cadix CadLine Network Calligaris Carpet & Flooring Carpet Accessory Trims Carpet Express UK

A17 A9 B61 D41 E15 D22 A6 B41 E9 D7 A15 E10 C50 A4 F13 F3 E7 C5 F5 B3 A48 B5 E30 E24 F4

Cavalio Floors F15 Cheshires of Nottingham D36 Coba Europe E21 Collinet A11 Couture A5 Crucial Trading E6 Cubed3 A45 Demart UK F32 Dinamica Software A43 Distinctive Flooring F1 DSI Industrial Sewing Machines E14 Ducampus D51 Effezeta C17 Elle Interiors A19 Exakt Precision Tools E27 Fama C10 Forege A4A Funkey Colourz C1 Furlong Floors E4 Furnishing Industry Trust A49 Furniture Medic A10 Furniture Origins (UK) D20/D21 Future Glass A20 Granfort A7 Greenapple Systems B35

Hampshire Garden Furniture Company A2 Hemelaer Belgium C27 Home Foundations F16 I Nemetnejad F12 Katell A23 Kingsway Cane Furniture D31 KJC Carpets D18 Kodreta Furniture A21 Kok Maison A1 Leica Geosystems F28 Lifestyle Floors G1a Marinelli Home A58 Mason Furniture C32 Mastercraft Rugs F6 Masterpiece Systems E32 MCD Kidderminster D10 Medy Plastic Co E23 Mercado F27 Meubles Minet A14 Millennium Hardwoods F31 Mito 1964 A16 Moduleo E20 Mollio C20 Neodalle D11 Novostrat E12 Oriental Carpets & Rugs D30 Oriental Weavers UK F2 Ornate Carpets F9 Oxleys E3 PHS T/A Ascott Designs A13 Plantation Rug Co D39 Responsive Designs B24 Rockford F23 Rom AG D5 Sable Island B2 Seduta D'Arte C48 Serip - Mario J.Pires E1 Sits Sp. z.o.o.

B15 Skovby Mobelfabrik B23 Techno-Werkzeug A.E. Vertriebs F17 Unnatural Flooring Company E13 V4 Woodflooring F30 Wagner Electronics E25 Westminster Teak E5 Wholesale Garden Furniture C40 William Armes G1 Y.T.D. E11

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2/F32

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5.5

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10

1

4

3.5

2

10

5

2/F2

24

6

63.25

1.44 m²

2

20

28

8

34.12

6.5

10

5 2

5

3

2/D36

0.44 m²

84

35

5

6

2/F9 5

15

8

7

0.44 m²

1.5

1.5

4.5

45

4.5

13

2/E61

Roller Shutter

2/F13 2/F11 7

2/E20

40

2/E22

30

1.5

3.5

5

10.5

2/F19

30.25

2/F4

3

22

9

4

3

2/F17 2/F15

1.44 m² 4

10 7

5.5

0.44 m²

3

58.5

4

3

8

2

2/F6 4

4 8

4

2

2

28.25

13

2/E71

21

3

10

5.5

3 21

8

2/F23

2/E24

23.75

2/F12

6

28

16

16

1.44 m²

44

10.5

15

14

2/E41

137.5

12.5

98

14

2.5

2/F27 8

3

6

2.5

3

13.5

2/F32a

2

7.5

11

2/E30

3

2

14.5

5

5

2

2

6

7.5

2 2/F31 7

39.75

7.5

3

6

7.5

2/E81

8

16

1 0.5

Leica Geosystems

3

20

16

2/F16

2/F28 0.5

5.75

3.5

7.5

3.5

24

3.5

1.44 m²

7.5

2/F33 7

4

2

4.5

14

16

4.5

4

30

15

3

12.5

2/F61

2/F30

2/F48

2/F28a 6

20.5

8.5

17

3

4

2.5

2

2

3.5

3 63

1

3.5

4

1.44 m²

5

1.5

1

2.5

12

2/F71

3.5

2.5

interiors 2011 – Hall 2

SHOW GUIDE

49

7

3.5

10

2/D31

17.5

3.5

31.5

2

7

49

3

6

16

2/D21

42

2

4.5

38.25

12

2/D7

162.5

12.5

3

13

2/D5

35

5

9

VISITORS ENTRANCE

6

3.76 117

2/D61

13

13

13

13

13

12

13

12

72

2/C20

12

6

10

5.5

3

5

48.56

6

2/B41

80

16

138.56

14

3

16

2/B23

14

14

14

12

2/B15

110

11

2.5

13

2/B5

2.66

14

14

14

14

3

3

2

3.5

2

36

VE DOOR 2.3

12

9

10

3

3

9.5

2/A21

16

2/A23

7

4.5

3

VE DOOR 2.2

7

2/A19

3.25 2/A10

3 1

15.75 35.75

168

12

3

3

2/A20

1 1

10.25

3

0.5

0.5

21.5

VE DOOR 2.1

2/A15

7

10

3

7

21

2/A12

2/A17

31.5

2/A11

7

55

2/A1

0.5

2.4 m²

3

46.6

2/A9 5

0.5

5

59.5

2/A7

6

35

2/A6

50.75

2/A4A 5

4

17 35

2/A5

22

2/A4

0.5

16.5

2 0.5 11

12

66.48

8.5

2/A13

9

4

36

2

40.13

182

13 7

3

Organisers Office

87

5.5

9.5

3

2/A45 2/A43

224

3.5

10 4

2/A46

140

3.5

3.5

12

2/A47

140

3.5

77

5.5

2/B2

1.5

6

11

3 3

2/A48 29

98.56

10 10

2/B24

0.5 2 0.5

16

7.5

19.5

19.5

2/A49

253.5

20

10

5

7

4.5

2

2/C27

2/B3

77

7

3

5

2/C5

1.44 m²

10

7

2/A60

13

5

2/B35

7

3

80

60

11

80

5

4

13

2/C10

5.5

5

10

2/C32

2/B61

14.5

2/D20 5 1.44 m²

10

10

2/C1

3

11

2.25

1.44 m²

10

156

13

14

7.5

2/C17 6

4.5

72

12

16

3.25

2/C40

2

10

0.5

2/C48

10

192

16

3

8.5

3 39

13

6

130

10

1.5

2/C50

130

2/C51

5

169

13

5.5

3

2

123.5

9.5

3.5

4

6.5

10

2.5

10

3.25

7

115.5

7

77

3.25 5.5

65

Access To Hall 2 (High Level)

8.5 1

4

•

• •

• •

Crucial Trading

90

Interiors Monthly January 2011

91fo ad_IMjan11.qxp

29/12/10

14:56

Page 91

Our commitment to designing and manufacturing high quality, fabulously commercial and competitively priced product ensures that Furniture Origins remains a favourite with retailers.

Our new dining/bedroom ranges are previewed at the interiors show from 23-26 January at the NEC, Birmingham in Hall 2, stands D20 and D21.

Completing the FOUK package will be the launch of our beautiful leather sofas/corner groups by Sofa Origins at the show.

SAR Nordic range

ANT Antibes bedroom range

FRCO Loire bedroom

WPM Savanah dining

ANT Antibes dining

FRCO Loire dining

Advertising feature: Furniture Origins

Retailers’ favourites

For further information on our current ranges please email: enquiries@furnitureorigins.co.uk Office and showroom address: 6b Parc Nantgarw, Heol Y Gamlas, Treforest Ind Estate, Treforest, Cardiff CF15 7QT Tel: 0845 223 4900 Fax: 0845 223 4901

www.interiorsmonthly.co.uk

91

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interiors 2011 – Hall 3

SHOW GUIDE VE DOOR 3.4

VE DOOR 3.3

Removeable Access Screen

Removeable Access Screen

9

10.5

2

4

8.25

2

13

3/C18

2

1.44 m²

56

18

18

18 18

2

18 16

16

25

3/D20

1.44 m² 6.56

8.75

2

10 18

9

1 3/C16 3/C14

5

5

2

5

3

5

3/C25

3/B14

20

3.5

10

3/A8

7

17.5

4

12.5

8.5

3/C7

13

3

13

3/D13

8

8

3

8

10.5

2

9

2

8.5

5

3/C10

24

4

3

7

1.5

10

5

56

8

2

2

3

3/D18

2

3

4.5

2

2.5

8

3/G22

3

4

3/E14 24

4

2

2

10.5

10

6

60

10 5

5

3 6

3/H18 3/H16

2

3/J19

3 15

15

3

2

8

3/F14

2

48

2

54

9

8

3

2

30

10

9

3/G14

4 2

10.5

6

6

3/H14

9

8

32

8

2

8

8

8

72

9

3/G12

11

8

9

1

3/H10

3/H11

9

72

2

5 7

3

3/E8

2

5

3

3/F3

8

3/G6

8

8

2 9

9

3/H6

10

10

9

36

9

2

9

64

3/F1

10

63

4

3/G4

2

7

5

1

16.56

6

7

3/E2

m²

9

27

7

40

3/G10 1.44

4

15

3/E6

2

198

18

3

3 3

4

2

18

2

9

10

3

73.5

30.06

9

3/G18 6

2.5

2.5

2.5

2.5

2 3/F12

3/E10

2.5

2.5

1.44 m²

9

18

10

18

12

10

3.5

1.44 m² 3.5

4

1 5.75

3 3/C2 4

16

16

2

2 2

1.44 m²

16

8

3/C1

5.5

3

90

9

2

3

70

7

3

11.5

3/D1

3

8

12.5

3/E1

28

16 23.75

234

13

4

3/LL5

3/LL3

4

0.5

0.5

66

6

4

3/LL4

2

2

2/F6

1.44 m² 4

3

30.25

1.5

63.25

2

1.44 m²

5

2

3.5

80

2

3/H1

108

9

2

3

16

9

162

3

5

6 4

1

5

1.5

10

80

1 3.5

1.5

4 24

16

80

10 4

3/LL6

4

20.5

3

6

70

4.5

4

6

14

5.5

3/A1

4.5

3

60

10 4

1.5

2

10

5

6

2

22.5

9

3

3

7.5

3

3/NEW12 3/NEW14

10.5

2 3/H22

12

11

1.5

5

1

3/D4

7.5

6

3/A2

2.5 5

6

3

1.44 m²

3/F18 6

20

4

31.5

3/D2

18

1.5

3.75

VE DOOR 3.1 3/A3

18

30

3/B3

18

3

9

2

3

3

8

3 10.5

6

50

3/A4

12

3/C3

8

40.06

1.44 m²

7.5

3/NEW8

10.5

9

3/G20

3.5

3.5

3 5

10

3/B4

10.5

22.5

11

3/D6

222.56

16

2

10

3/A6 5

6

3/A3

140

10

2

3

3

21

136

2

3.5 2

3/A5 3.75

3

7 3/D10

7.5

3

5

2

13

3/C6

7.5

3

3/NEW10 3/NEW6

10.5

2

2

3/E9

25

3/C8

14

3

45

5.5

7 2

1.44 m²

14

7.5

3/NEW4

10.5

5

3/F13

5

3/D12

5

3

27

9

8

3/D9

3

3

3/G24

4

6

9

3/D14

104

13

16

3/C5

14

25

5 68

7.5

17

32

3

3/D11

8

3

4

5

3

4

2

3/F17

3

3/NEW1 3/NEW3 3/NEW5 3/NEW7 3/NEW9 3/NEW11 3/NEW15 Stickul

3

17

3/E16 3/F19

1.5

3/A10

8.5

2

3

2

2

3/F40 12

8

3.5

5.5

4

3/B16

20

3/B11

2

2 3/C27

3.5

3

3/B13

27.5

5.5

6

4

6

1.5

5

5

3/A12

2.5

3

208

3.5

3

3.2

151.56

4.5

7

3

99

3/E20 3/E18

2

3/E28

5 54

7.5

3/NEW2

20

5

2

4

5

3

4 12

3

2.5

3/E31

8

5

4

5

3/E22

3/G35 12.5

27.5

3/E23 3/F25

8.75

5 4

2

10

70

2.5

2.5

7.5

1.5

2.5

3/F26

12.5

3/E21

5

8

3/A25

27.5

3/E30

3/D21

52

13

2

5.5

5

8.75

3/E24

4

5

3/E27 3/F27

3/E32 3.5

3

2.5

2.5

10

4

3.5

10.5

5

3/D23

2 3/F28

3/F29 10

4

3.5

1.5

3/D22

3/E33

3.5

9

2.5

3

3.5

3 22.5

9

3.5

8.5 8.5

3/C29

3/C30

3

3/D50 3/D51 3/E51 3/E52 3/C22

42.5

2.5

2.5

5

3.5

9

3/D24

12.5

5

3.5

2

2.5

2.5

2.5

3

5

5

5.5

3/A30

3

3

3/E53 10

2.5

3.5

3

7

7

4

3.5

3/A27

15.5

3/C24

3/B24

3/D54 10

4

8.5

3/C35

3/D55

3.5

10

2

2

3.2 12.5

5

3.5

5 50

5.5

3/C26

8.75

5.5

3

5

3.5

2.5

3

13.75

5.5

3

10

3/A50

2 3/C41 3/D56

3/B46

2.5

2.5

VE DOOR 3.2

Organisers Office

VISITORS ENTRANCE LIFT

A1 Media D55 ACTE III / PQ2 L09 Affordable Art M19 Afrika Trading Company N14 Aimbry International (Pacific Lifestyle) E10 AIPI-Portuguese Lighting Association B11/B13 Ambassador Textiles O13 AMO Blinds D7 APS Media Group L38 Art 3D M30 Art Marketing M17 Artisan House Europe L13 Artko K19 Asia Medialine M29 Authentic Models J14 Black Country Metalworks B14 Blue Poppy Art M12 Bluebone Imports K6 Britannia Mirrors M26 CIMC C29/C30 Camelot Pictures N19 Carlos Remes Lighting Co B16 Chambers International E9 Chisholm A10

92

Interiors Monthly January 2011

Coach House Colors by Copenhagen Complete Colour Cords & Cables Corporate Image Media Crimway Culinary Concepts Cushion Couture D&J Simons & Sons Derry's Drimmer Elstead Lighting Endon Lighting European Lamp Group Evans Lichfield Farmers Cottage Lamps Febland Group Fem Publishing Final Touches Scotland First Class Lighting Focus Frostfire Gallery Direct Gallery Direct GlacialTech

N6 E6 J4 B24 N23 C3 H1 L11 K24 M10 D10 C5 C18 F13 H14 D24 D2 N26 L28 E31 E20 C16 H6 J8 F17

Glazed Art Global Source Products Global Sourcing & Trading Grand International (UK) Grangewood Grupo JK UK Hanlin Hh Collection Hill Interiors Hillside Textiles Hookes Hoskins Illuma Lighting Illuminati Impex Russell Inside & Out Inspired Lighting Instyle Direct Intelligent Retail Interiors 1900 International Art Supplies Isla Mae Interiors Jadeed Interiors Jansen International UK JH Miller & Sons

H11 F40 K3 J16 M28 K21 E8 A1 B3/B6 G14 K12 N21 C8 D13 D9 D1 D19/D22 L12 C27 A4 H10 D50 K11 J11 C7

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VE DOOR 3.5

Removeable Access Screen

Removeable Access Screen

VE DOOR 3.6

Removeable Access Screen

2 3/M45

4

VE DOOR 3.7

3.5 6

6

3/H18 3/H16

2

5

5

3

6

3/J19

54

9

30

10

3/H14

3

6

3/K16

50

10

6

3/J121.44

6.5

3/K13

39

3/H10

9

72

4.5

15.75

42

3/M19

2 14

40

7

127.5

3/N17

5

31.5

3/K11 3.5

6

17 12

21

3/K12

12

17.5

5

84

3

140

20

3/M14

8.5

4

2 3/M12 2

5

16

6

2

6

6

3/N6

9.5

12

19

2

17

2 11

2

5.5

5.5 4

24

m²

9

3/G6

7

2

6

17

16.56

2

7

9

9

3/H6

5

4

7

5

2

85

89.31

6.5

Note: This door will need to be moved to pillar below

11

3/J8

78

110.56

16

6.5

3/K5

3/K6

187

17

16

4

17

3/L6

68

2

9

3/M13

33

9

18

3.26

3/M10

18

66

2 18

11

3/J4

18 4

12

4.5

18 18

18 18

18

39.5

1.44 m²

3/J2

18

14 9.5

12

3/O4

55.25

3/K3

4

3.38

6

14 11

3.75

3/O2 3.5

3/G4

9

33

6 8.5

9

2

6

3

1.44 m²

4 36

20

2 2 3/N04 3/O13

1.44 m²

8.5

4

63

9

1.44 m²

3.5

6

24

5

11

4.81

5

1

1

3

2 3/O16 2

5.5

40

3/G10 1.44

0.5 6

33

1 3/N16

3/O15

17.5

2

6

12

12 18

3 9

47.5

3/N15

3/N14

3

15

3/N18 5

51

51

3/L10

2

6

2 3/M9

40.5

3/L11

3/L09

6 8.5

13.5

5.5

7 2

O21

4.5

9.5

5

3/L12

N28

37.5

7.5

2

2

2

3

7

2.5

9

3/L13

4.5

3/K14

34

7.5

2 3/N38 5

23.56

5

7.5

5

5

1.44 m²

25

5

40

17

20

3/M17

6

4

2

9

162

3

62.62

11

2

15

3/J1

6.5

61.75

3

288

16

3

5

6 1.5

1.5

7

4

87

0.5

2 6

306

17

3.25 1 0.75

11

6

1 4.5

4/A5

Organisers Office

Organisers Office

2

4

72

2

27

3/L1

6

3

2

3

18

592.56

2

4

14

56

3

VE DOOR 3.8

6.5

108

0.75

9

0.75

2

2

5 45

3/N21

3/N19

3/M20

5

2

2

70

10

3/M21

8

2

14

1 18.5

4

7

16

5

3.25 3/O28

2

3

8

3/N25

5

8

5

9

3/N23

15

8

6

34

17

10

5 25

3/M22

8.5

5.5

0.5

10

3

17

2 2 3/N27

15

7 2

1.44 1.44 m² m²

24.38

3/M30

3/M26

7

6

2.5 3/L22

17

2 3

5 7

4 3/L19

6

3/M27

3/L29

3.5 15.75

3

5

32

1.5

4.5

2.5

2.5

14

17

3

32.5

3/J11

17

2

7

8

3

9

5

5

2

2

6

9

9.5

11

9

1

3/H11

2

3/K22

2.5

6.5

8

72

9 8

2

39 11.88

3/K19

6

2

Note: This door will need to be moved to pillar above

5

3/J14

7.88

3/G12

3/L17

17

6.5

5

2

3/L28

3

39

m²

8

8

2.5

2.5

2.5

2.5

5.5

3 3

9

4 8

61.25

4

4.5

3/M28 3/M29 3/M31

16

3

2

9

3/G14

7

13

2.5 3/K24

6

5

4

3/L23

3

6.5

2

2.37

3/J16 5

6.5

6

7

61.75

1.5

12.25

17.5

3/K21

8.25

6.13

2

3 15

15

3

2

35

1.44 m²

7

12.25

36.75

3/K23

60

10

9

3/G18

6

30.06

2.5

2 3/L25

4.5

9

3.5

3.5

3/G22

6

4

10

3/J20

4.5

3.5

3/K25 3/K28

2

10

2

10

3.5

1.44 m²

3.5

73.5

2 3/H22 22.5

9

4.5

3 3

18

Roller Shutters

9

3/G20

3/J26 3/J24

3

10.5

8

2.5 10

3.5

10.5

4 3/K35

3.5

3/KK

6.25

1.5

10.5

6

3

49.75

2.37

11.25

7.5

10.5

21

2 2.5

2.5 3.5

10.5

3.5

10.5

5.25

1.5

6.13

3 1.5

3.5

10.5

10.5

3/G24 17

6

1.44 m²

3

3

2 3/L313/L32

3/K31 11.25

3.5

3

3

2 3/K30

7.5

3.5

3

3/NEW12 3/NEW14

8.75

1.5

3

3.5

3

3/NEW8

2 3/K26 3/K27

1.5

7.5

3

14

3/L40

3/J30

3

7.5

3.5

3

3

7.5

1.5

3

3/NEW10 3/NEW6

7.5

3.5

3

7.5

3.5

3

3/NEW4

7.5

0.54

3

3/NEW2

7.5

0.20

3

3

7.5

5.5

3/NEW1 3/NEW3 3/NEW5 3/NEW7 3/NEW9 3/NEW11 3/NEW15 Stickul

3.5

2.5

2

5.5

2.5

3.5

3/L50

interiors 2011 – Hall 3

SHOW GUIDE

153.5

2

13

VISITORS ENTRANCE 1

VISITORS ENTRANCE

Julian Bowen L10 Kaikoo J20 Kosnic (UK) C25 KVT Kristall E14 Ledon Lamp A3 Link Exotics A5 Lotus Lampshades B7 Loxton Lighting B4 Malini K16 Mandarin Arts D14 Marshall Arts H16 Marvell's K5 McGowan Rutherford G24/J24/K23 Mindy Brownes Interiors F26 Ministry of Economy of the Slovak Republic G20 Minster J1 Montage Fine Art M21 Morris Mirrors L22 Nanopoint UK D11 Net Mag Media N27 New Overseas Traders L29 Oaks Lighting A6/A8 Odyssey Home Products N5 Okker M27

Open Retail Solutions D18 Optimise Solutions O21 Ora Home K14 ORC Rugs N17 Orrefors / Kosta Boda E22 Panther Parcels & Courier L19 PD Global L6 Penny Banks B1 Penny Pine N16 Philip Hunt Antiques K22 Phoenix Products (UK) M22 R Hamilton & Co E28 R V Astley F18/G18 Racing Champ Exhibitions HK E23/E27/F28/F29/G35 Rama Carpets E2 Ramezani (London) C2 Rare Earth H18 Red Mud E16 Redwood Giftware F12 RG Painter 016 Roost Furnishings G22 Scatterbox E1 Searchlight Electric C6 Sky Rack O15

Smart Trading EU Spires Gallery Stanze Steven Shell Stickul Terre D'hautaniboul The Freestanding Kitchen The House of Ugly Fish The Lighting Association Tiger Moth Tom Raffield Tp24 Trade Fair International United Lights Urban Furniture Vaillant Vincents Wallgrace UK West Lite Yearn Glass & Co

N15 C1 K13 L1 J17 E18 J19 G10 A25 D4 C24 A30 G4/G6 E11 N18 F1 L17 J9 F14 H22

www.interiorsmonthly.co.uk

93

6

9.5

VISITORS ENTRANCE

3.25 1 0.75

Organisers Office

4

3/L1

0.75

VISITORS ENTRANCE

5

2

11

27

0.75

Organisers Office

17

13

6

6

0 25 m²

1

0 25 m²

1.5

0.90 m²

0 25 m²

2.5 2

0 25 m²

0 25 m²

100

4.5

6.5

2

37

4

3

4/D10

2

4/C10

4/F8

WALL

3

13

4/B10

3

17

2

4/A10

2

17

72

4/A7

3

12

4

4/E10

4.1

4.5

3

20

23

86

72.25

166.75

4.5

4/F5

1

1 2 1

4

3.5

4.5

4/D5

8

0.5

12

4/A1

1 2 1

1 153.5 4.5 2

4/A5

306

6.5

16.5

288

1.5

1.5

Hatch

13.5

8.5

16.5

16.5

3

1.5

2.5

12.5

12

15.5

16

9

3 1.5 2

05

05

1

0 25 m²

2.9 m²

6

1.25

17

12.5

5

4/F12

4/F10

14.5

14.5

116.75

0 25 m²

0 25 m²

2.4 m²

14

12

12

12

12

12

1.44 m²

12

3

6

6

3

WALL

11

6

7

3

30

35

3

2

12

40.12

4/E22

4/E20

4/E18

3

391

1.5 0.5

1 0.50.90 11m²

63.75

0 25 m²

92.75

0 25 m²

0 25 m²

8.5

2.25 0 25 m²

6

15

2

2.5

12

11

4/C17

14.5

1.44 m²

17

1.44 m²

17

17

17

10.5

1.44 m²

592.56

4/E29

15.75

3.5

4/C16

29

246.5

4/A15

4/A21

4/C14

4/B16

4/B15

4/A11

214.35

198

198

138

12

18

2

59

4

3

3

10

8

17

17

1

1

5

65

4.5

1

11

11

6

6

181.5

36

6

8

8

27.5

1.5

1

1.44 m²

132

1.5 1 1

1.44 m²

6.5

5

4

4

4

16

16

34

32

34

7.5

8

344.5

123

126.25

4/E40

4/D26

4/C24

22

5

8

3

24

2.5 1

2

6.5

11.5

11.5

4/E38

14

1

3

5

27.25

2

8.13

4/B33 20

20

68

11

6

17

3

17

4/D40

4/C39

4/C38

4/B40

4/A40

VE DOOR 4.6

126.5

69

238

187

8

4

4

3

VE DOOR 4.1

65.04

5

3

70

4/B23 4/B34

1.87 4/B25 4/B26

8

1

2 4/A38

12.5

230.56 14.96

4

4/B21

10.5

423.56

4

4/B20

4/B19

4/A35

4

4/A29 6 6

37.5

2 4/A34

4/A31

4/C21

5

20.5

72.25

29.5

29

VE DOOR 5.1

12.5

25

25

8.5

4/A28

4/C19

D25

72.25

4/A27

VE DOOR 3.8

8.5

1.44 m²

7

4/E36

3

4/D24

4/C20

4/C18

4/B18

4

14

4/A20

98.51

3

4

11

3/O2

11.5

2.5

VE DOOR 4.7

102

48.06

181.25

279.06

212.5

68

4

3.75

4/A25

3

56

14

5.5 3.5 16.5

3

0.75

15.5

8.5

61.75

0.5

17.5

16.5

14

Window Screen

3.5 11.5 .5

0.5 Window Screen

9.5 2.5

8.5

6.5

1.5

12.5 16.5 12.5 4.5 8.5 8.5

8.5 3.5

8.5

8.5 4.5

8.5 8.5

18

4.5

16.5 16.5 8.5 8.5

2

10

10

10

10

10

10

10

10

3

4/E50

3

3

4

4.5

165

170

83.56

85

45

16.5

4/E61

4/D45

4/C40

4/C43

4/B46

4/B35

4/A46

4.5

4/A45

163.56

9

1.5 2

1.44 m²

1.44 m²

2 6

12

12

12

12

12

12

12

12

63.75

8

1

8

4/C51

4/B50

14

121

5.5

2

22.75

2.5

10

10

10.5

14

13.5

68

72.25

VE DOOR 5.2

10

8.5

8.5

4/E60

4/E75

4/D50

4/D51

2 4/C52

17

6

4/E58

102

102

204

72

126

96

102

2 4/A58

16.5 8.5

8.5 8.5

18 18

0.5

8.5 10.5 8.5 8.5

15

85

1

9.5

9.5

11

2.5

119

6

1

65

2

46.75

80.75

58.5

84

104.5

33

42.56

38

118.75

4/E64

5.5

4/E77

9.5

4/C56

5.5

4/B55

11

6

1.44 m²

4/D56

19.5

187.56

4/C57

1.44 m²

4/B55

4/B54

165

4/A60

6

4

4

3

14

8

2.5

10

17

17

13

4/D60

4/C60

4/C65

4/B57

2.5 4/A62

6

6

56

1

1

0.5

13.5

13.5

2.5

99

4/E66

4/B62

4/A64

6

25

25

25

25

27

114.75

108

4/E68

4/C69

4/B64

19

19

5

38.25

10.5

11.5

11.5

3

6

2

2

1.44 m²

1.44 m²

4/A57 3

2

2

3

425

423.56

97.75

90.56

152

161.5

3

25.5

8

8

3

14

3

17

4/E81

4/D80

4/C70

4/C71

4/A70

VE DOOR 5.3

VE DOOR 4.5

17

17

3

VE DOOR 4.2

9.5

0.5 1

12.25

3.5

1

4/E72 E74

14

14

14

14

14

14

14

14

4.5

4/A59

9.5

14

3

3

196

42

2

238

17

3

231

2

231

3

6

9

6

71.75

3

3

1

3

1.5

3

43.75

1 1.5

55.75

1 3

4.5

21

4/DEF2

4

3.25 4/B75

8

Removeable Access Screen 13

VE DOOR 4.3

interiors 2011 – Hall 4

1.5 0.5

18 18

0.5

4.5 3.5

18

4.5

16.5 8.5

2.5 16.5

3.5 8.5 8.5

12.5 6.5 8.5 8.5

VE DOOR 4.4

16:03

4.5

16.5 16.5

Interiors Monthly January 2011 16.5

3.5

0.5

4.5

94 3.5

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Page 1

ASHBOURNE RANGE IN MEDIUM OAK

1200 x 750 Table Extended to 1500 with 6 Chairs

Come and visit us at INTERIORS 2011 – Hall 4, Stand C17

1200 x 750 Table Unextended with 4 Chairs

Sideboard

82-100_Floor Plans_IM0111:Interior Monthly Template

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16:03

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interiors 2011 – Hall 4

SHOW GUIDE

96

A Haywood & Sons Alphason Design Ancient Mariner Trading Aristarchus Global Sourcing Atlantic Homes BJS Distribution Boston Designs Breasley Consumer Products Cane Industries (UK) Casabella company Charltons Classic Furniture Binbrook Clemence Richard Core Products Danube Container Club Daro David Stuart Designs DaVinci Furniture Desser and Co Earth Imports Ecoindia Direct Embassy of the Republic of Poland Emporio Home Flexiload Freement Furniture UK French Furniture Revolution Fu-Nicha Furniture Clinic Furniture News G&P Furniture Gecko Furniture UK Gillerson Pine Giomani Designs Global Home Habasco International Hardy Interiors Heartlands Furniture (Wholesale) Hoffmann Tischfabrik IFD IMS International Furniture UK Italian Furniture Co Jahnke Jaipur Furniture / Global Arts Imports Jual Furnishing

E58 C69 A27 B50 C43 E72 B20 F5 A21 F8 A1 A58 C40 D51 C56 E10 E62 E81 C14 C70 A57 B19 C39 D24 D56 E77 C57 E38 A11 C17 B55 B26 D40 C60 A20 A46 D60 E20 B18 C52 C18 C21 A28 C51 D26

Interiors Monthly January 2011

Kettle Interiors C20 Kids - Space E22 LEVV Home by Lanway Trading D45 Libra Company A7 London Chair Co A34 LPD E18 Magical Wholesale B62/B64 Makasa C38 Makasihome A29 Mark Webster Designs C10 Matrade B35 Maze Rattan A40 Mobilificio Fogliense Group A38 Neptune Classics B10 Oakinsen E50 Optisofa B46 Paulus & Brown A5 Pinetum A10 Pride Lift Chairs B34 Qualita C19 Racing Champ Exhibitions HK C71 Reading Furniture B23 Restwell A36 Ross Fabrics A25

Ruddiman Furniture SATRA Technology Centre Scandinavian Pine Company Seahorse Furniture Seconique Shanker Enterprises Signature Living UK SJS Furniture Sofa Source Stakapal Stal-Meb Sustainable-Furniture (UK) SWS Imports Taylors of Cheshire TCS The Complete Service TMI Touchwood Global Value Mark Furniture Verona Design Wildejava Wintech Production Group Wiseaction Woodpecker Furniture XYZ Agencies

B22 C16 B15 E68 B16 B33 A45 C24 C65 F12 E66 B54 D50 E64 D10 A39 E36 D5 E29 E61 A62 A60 B40 A15

097_IM_0111

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Hatch

VE DOOR 5.9

Organisers Office

7

5/G6

5

1

5/F3

5/F1

5/D1

5

5

5

4

55

57.5

125

158.76

6.5

166.75

4.5

5/B2

0 25 m²

25

22

13

12

3

11

5/G10

3

11

5/F6

3

14

5/E12

2

14

5/D2

2

13

9

8

0 25

05

1

0 25 m²

2.9 m²

0.75

1

3

15

2

1

13.5

13.5

12

0.5

5

3

11

3

2

7

27.5

20

20

175.5

10

3

5/H15

13

148.5

29.5

29.5

29.5

29.5

5/B10

5/A10

220

9.5 2.25 m²

18

2.25 m²

52

16

16

2.25 m²

232.75

4

50

4

9.5

9.5

26

56

120

102.25

413

410.75

14.5

11

14

3

3

11

14

14

20.5

20.5

1

5/H28

3

5/H17

5/G26

5/F20

5/E26

6

6

27

41.25

11.5

11.5

11.5

11.5

11.5

11.5

4

3.06

22

63.25

126.5

161

161

221

91

110.5

246

12

11

14

14

13

3

3

11

11

14

14

13

13

4.5

5/G30

5/F26

5/E28

5/D24

5/C26

5/B18

5/A24

3

3.5 12

VE DOOR 5.1

5/H19

5

3

82.5

11.5

4.5

14

7.5

17

17

17

5/D14

5/C13

14

5/C16

114.75

5/B16

10

VE DOOR 5.8

351

5/A16

5/A19

5/B12

102

Window Screen

5/F10

10

11 11

8

63.75

2.25

0 25 m²

8.5

40.12

4/E22

5/A17

5/G15

27

27

5/C5

156

50

WALL

Kids - space

12.5

5/A8

3

1.25

15

5/A5

6

5

2

1.5

3

1.5

5/C10

3

13

5/B6

2

9

13.5

3

3

3

3

3

3

1.5

WALL

3

2.25 m²

2.25 m²

2.25 m²

7

2

11

11

12

12

11.5

11.5

15

15

15

15

29.5

2.5

6

121

33

210

195

5/G36

5/F28

24

24

12.5

12.5

6.5

0.5 13

13

12

12

5/F35

5/E38

5/D28

5

5/A29

5/B20

24

24

129.75

147.25

5/A25 5/A27 5.5

0 25 m²

9

9

9

9

35

5

1.5

143

132

45

81

333.75

117

162.5

288

19.25

3.5

11

11

5

9

14

13

13

12

3

3

11

11

14

14

6

7

13

35.75

5/G44

5/F38

5/E40

5/D36

5/C44

5/C36

5/B36

5/A36

6.5

12

5/A47 5/A30

3.08

3.5

5/A31 0.5

6.5

2.25 m²

2.25 m²

15

2.25 m²

15

1.5

5/A41

20

20

18.5

18.5

35

1.5 0.5

6

5.5

12

29.5

18.5

11.5

6.5

12

30

30

30

30

30

30

192.75

66

5/H42

15

15

9

5/F40

5/D38

217.75

256.75

5/B44

30

30

36

4

3

10

10

11.5

5

3

20

11.5

4

5/A64

11

11

14

14

6

7

13

3

7

4

11

14

14

13

12

12

VE DOOR 5.7

330

110

420

161

180

210

195

360

12

3

VE DOOR 5.2

3.5 3

4

5/H49

5/H57

6

4.5

5/G52

5/F52

5/E50

5/D52

5/C42

5/B64

5/A66

3

5/A65

4.5

12

13

13

19

19

20.5

20.5

91

18.5

1

5/B65

5/A68

1

217 14

5/G60

162

52

13

13.5 Removeable Access Screen

87.75

5/F56

15.5

15.5

13.5

13.5

5/H50

10

2.25 m²

2.25 m²

2.25 m²

15.75

5/A67 5.5

30

3.25

5/D64

14

1.5

32.5

5/F62

2 5/E56

263.75

18

8

8

6

6

28

28

51.75

5/E68

22

22

109.25

104

108

6 6

2.5

2

5/A85 1

5/C52

6

35.75

5.5

13 Removeable Access Screen

35

11.5

31

72

6.5

6.5

5/B67

5/A84

11.5

100.25

4

5.5

5/C50

41

41

266.5

12

1.5 1

152.75

11

4.5

2.25 m²

9.5

3.5 3

3

3

30.5

9.5

11

12.5

12.5

2.25 m²

7

1 3.5

11

11

14

14

13

12

3

11

11

14

14

13

12

12

3

5.5

5.5

3 1

5/H68

3

5/G72

5/G88

5/E72

5/D78

5/C72

5/B72

5/A78

VE DOOR 5.6

308

358.75

154

308

162.5

487.5

150

12

3

VE DOOR 5.3

13

13

21.75

2.5

23

23

23

23

7.5

25.5

25.5

156

5/E79

15.5

29

29

210

6.5

8

4.5

5/D80

5/C71

5/B71

66

5/A94

Removeable Access Screen

5/H72

15

13

5/A87

15

1

40

24.75

5/A92

44

2.25 m²

2.25 m²

2.25 m²

5/C75

253

250.75

69.75

20

6.5

19

19

5/G89

5/F84

13.5

35.75

35.75

0.5 12.5

22

147.75

1

12.5

12.5

13

13

10

12

7

8.25

5/D85

5/D75

16.5

5/E83

Removeable Access Screen

5/H74

5/H82

5/G87

6.5

5/F85

5/E73

110.5

22.5

2

0.5

5/A98

1.5

53.62

73.5

5.5

5/B80

8.25

59.5

406

5/D74

5/C74

8.5

331.5

12

13.5

5/F82

17

5/B73

42

42

1.5 5.5

116.75

7.5 3.5

6.5

5

7

8

6

3

3

12.5

3

209

11

3

56.25

81.25

3

104

78

2

65

52.5

2

53.62

107.25

3

112.5

87.5

3

504

12

3

13

3

13

6

7.5

3

21

193.5

4

4

5/F90

13.5

1

1 3

1

3

3

1

1

12

1

4

119.5

STAIRS UPTO ROOF CAFE

3

5/B86

3

4.5

28.75

5/A100

5/A995.5

0.5

9.5

2.5

2.25

5.5 5.5 4.5

5/E52

6.5 5.5 5.5

9.5 4.5 0.5 0.5

VE DOOR 5.5

VE DOOR 5.4

interiors 2011 – Hall 5

4.5

5.5 6.5

4.5 5.5

4.5 3.5

5.5 5.5 4.5

6.5 6.5 7.5 6.5 6.5

Interiors Monthly January 2011

16:04

4.5

2.5

1.5 2.5

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7.5

8.5

05

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SHOW GUIDE

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Affetto Furniture B44 Alfrank Designs A26 Alpha Stock E56 Alstons E12 Ambers International C74 Anbercraft A25 Annaghmore Agencies B70/B72 Aquastar F90 Ashcoles Collection A27 Ashley Furniture Industries B64 BeA Fastening Systems A94 Bedding Industrial Beguda D75 Bentley Designs (UK) A36 Besp-Oak Furniture H74/H82 BilliB Sales UK A5 Birlea Furniture G88 BM Furniture D24 Boydak International Trade F28 Bravo London H17 Brevedon F3 Buoyant Upholstery E40 Cabinet Maker B12 Camel Furniture UK E52 Carlton Furniture A67 CasaVida by Nolte Delbruck F6 Cavendish Upholstery A66 Caxton Furniture D2 Celebrity Motion Furniture C42 Celtic Leather & Fabric Upholstery E83 Chairman Software B86 Cintique D78 Containers Direct D52 Daneway G15 Deluxe Beds G72 Dempsey Upholstery H68 Disselkamp Schlafraumsysteme E79 Dura Beds F26 Duvalli G52 Ecofurn A17 Elano Furniture A87 Exclusive UK B36 Frank Hudson C36 Furmanac F20 Furnico D64

Interiors Monthly January 2011

Furniture Link UK B18 Furniture Ways A30 G&G Italia F35 Gleneagle Furniture D85 Global Furniture Alliance E68 Gradi A29 Harrison Brothers Furniture D36 Helvetia Meble A92 Highgate Beds F38 Highgrove Beds C44 HOMEX H15 HTL (UK) A78 Hyder International F40 Icon C76 Importas F84 Interiors Monthly A31 J&T Cash & Carry C50 Jade Furnishers G10 Jitona H72 JPL Furniture D74 Kaydian Design G36 Kayfoam Woolfson G6 Kevin France Upholstery E26 Kingstown Furniture C13/C16 Konig UK H49 Kozeesleep B67 Kyoto Futons A41 Lebus Upholstery C72 Leggett & Platt Adjustable Beds F1 Limelight Beds E38 M Sadiq Furniture D14 Man Wah E72 Materassificio Montalese F52 Metal Matris San B71 Meubles Delias F10 MFC Group (UK) F82 Morris Furniture A8/B2/B6 Network 4 Home Delivery A100 Nolte Mobel B20 One Call Furniture B80 Originals E28 Palatine Beds G87 Protect-A-Bed Europe H42 Rauch F56

Rejuvenite D28 Relax Seating E73 Relaxsan A68 Sasaki International A85 Sedac-Mecobel D80 Serene Furnishings D38 Sherborne Upholstery C10/C5 SJ Units H28 Slumberdream G30 Soames Clock Company H19 Steens Furniture A16/B16 Stroolmount (UK) A65 Sutcliffe Furniture C26 Swanglen Furniture A19 Sweet Dreams G60/H50 The Original Bedstead Company A47 Totem Furniture H57 TV Bed G89 Vale Upholstery D1 Ventura Corporation G26 Viscotherapy/Bedmaster C52 Welcome Furniture A10/B10 Wellemobel G44 White Feathers Industries A98 Wiemann E50 Wisedex Furniture Co F62 World Furniture (NI) C75 Worlds Apart B65 Zibo Senbao Furniture Co A64

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Long range forecast Leading suppliers predict where the market will head this year

Marino offers a choice of 26 colours

If 2010 was the year of Angry Birds (for phone apps), then it was also the year of oak when it came to bedroom furniture.

But what of 2011? Will oak continue as the standard wood choice seen in-store across the country? Will painted finishes continued to recover the sales they once occupied, or will gloss be the finish of choice?

Or will shoppers opt for something bolder, such as Sweetpea & Willow’s cherry Marino chest of drawers offering a choice of 26 colours for the top, outer body, top edge and interior?

Leading suppliers offer their thoughts.

Laura Varley, Pinetum design and marketing manager sees 2011 as the year where new woods shake up the market.

‘As certain materials, like oak, become more expensive and harder to come by, other woods, such as spruce, are becoming a viable alternative. Spruce is cheaper than oak and has less knots than pine. It’s already popular in the European market but so far UK manufacturers have been slow to take up this new timber but this will change in 2011.’

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As a supplier it is important to deliver a solution to as many retailers as possible This year will be the year when service comes to the fore, according to Simon Ainge, Kettle Interiors sales manager.

‘We have invested heavily in building our service so that it can deliver across all requirements. Of course, we still offer large volume for retailers wishing to extract maximum profit from their orders, but we also deliver value at far lower commitment levels,’ he explains.

There is no minimum order with Kettle Interiors and free delivery starts from £1,000. Lower value orders are not limited to items from a single range, retailers can choose from any of its 225 items. Retailers have the freedom to build their package around their needs, tailoring to stock shortages or simply maximising the potential in items particular to their customer base.

‘As a supplier its important to deliver a solution to as many retailers as possible.

With our approach we do not outsource wholesale orders to another company or distribution site; everything is handled from the same UK warehouse. This is something we are very proud of and it also helps us to serve any size of order with the same levels of attention.

Retailers ordering furniture from us deal

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Top left: Chunky Oak Top right: Canterbury Right: Victorian

with us throughout the process, regardless of whether they are spending £1,000 or £18,000,’ he says.

Ainge says not paying for the intervention of a third-party wholesaler or the associated costs of decentralised distribution allows it to offer competitive pricing even on low volume orders.

‘We are continually looking at ways of improving our service and support and we appreciate that retailers need accurate and reliable delivery and this is why we have dramatically increased our UK warehousing and are looking to expand upon it,’ he says.

Kettle currently holds £3m of UK stock, but this is also served by £8m of overseas stock, meaning a continuous flow of furniture. By supplying retailers from the UK it prevents exposure to the problems of fulfilling orders directly from overseas stock.

‘We have learnt a lot from our time as a more volume-focused supplier and have taken the lessons learnt from this into a broader focus supply model. With a pricing strategy familiar to volume and a service offering more akin to wholesale, we truly believe we offer retailers the best of both,’ says Ainge.

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Chiraz incorporates Swarovski crystals (above), while high gloss finishes are one of Welle’s strengths

There are plenty of manufacturers of bedroom furniture out there, but we offer something a little bit different Despite the difficult economic climate, 2010 was a successful year for German bedroom producer Welle, according to UK agent Matthew Kutas, who indicated a double-digit increase in sales.

‘The bedroom furniture market tends to be more consistent than some other sectors, and more and more retailers want a complete solution to offer their customers – not just a cheap wardrobe.

Welle can give them the full package,’ he says.

These solutions include multiple options from the shopfloor, coupled with effective marketing materials and a home delivery and fitting service that has been operating for 12 months.

‘Couple that with some of the innovative products that Welle is producing, you have an effective formula, and we are predicting another year of substantial growth for the company in 2011, despite the fact that

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the customer base has shifted in recent years,’ says Kutas.

‘Welle is well known for having products that cover all sectors of the market. In the past 12 months or so we have seen far more interest in our higher end products, which has brought us some new customers.’

He says its typical customer is no longer the one who can’t see beyond a low price, but the one who wants to get the maximum choice from floorspace, and give his customer lots of options and add-ons to increase the value of the order. ‘We can provide all of this, and we can deliver with a good lead time too.’

One of Welle’s greatest strengths is its high gloss finishes which are all produced in its own factory. Boards are given three coats of lacquer then a UV treatment to give an immediate hard durable finish.

‘The final appearance is quite different to coloured glass or a wrapped foil, which

much of the competition uses. In fact, visitors to imm Cologne or interiors can expect to see high gloss finishes extensively displayed,’ says Kutas.

Chiraz is a new look that incorporates Swarovski crystals on each item, available in two finishes, a large choice of sizes and a bed with adjustable head support.

Chiraz also features the latest look for Welle interiors that will feature on its higher-end products. A new finish with higher quality fittings as well as an award winning soft-closing hinge will be demonstrated at the shows.

‘I can confidently expect another good year in 2011,’ says Kutas. ‘There are plenty of manufacturers of bedroom furniture out there, but we offer something a little bit different in terms of product, and can support the retailer by supplying them with the necessary marketing tools to make the floorspace work effectively for them.’

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Kingstown will be adding to Serena

Our design team has worked hard to develop ranges to meet all the requirements of retailers and consumers Geoff Brailsford, Kingstown Furniture group sales director, reckons 2011 will be a good year for retailers who offer innovative products, value for money, and quality service.

‘Our design team has worked hard over the past year to research and develop a selection of ranges which are up to date with the latest industry trends and will meet all the requirements of both retailers and consumers,’ he says.

Following extensive research into colour trends and emerging interior design, Brailsford has high expectations for each of the new 2011 ranges.

Lucia is a modern white range; Rimini a smokey oak collection with contrasting quartz drawers and trims; and Bella features a buttermilk painted finish and is Kingstown’s latest premium range.

‘For Rimini, we combined this season’s popular tones of grey with “chunky” transitional oak designs to produce a beautiful smokey oak look, meeting the current appetite for a dark finish with a modern twist. Lucia suits those looking for a crisp, clean and minimalist touch, and Bella is perfect for consumers seeking a warm and elegant feel,’ he says.

Kingstown is also adding to its Serena

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Louise is one of three simply fitted ranges

range, including a solid three-door wardrobe and a five-drawer chest.

Narrower than the existing chests of drawers in the collection, the new chest provides greater flexibility for those with limited space.

To complement the increasing popularity of lower beds, a two-drawer bedside table has been developed for the collection, giving the option of matching

the bedside table to the bed height.

Brailsford is also anticipating the continuing popularity of its three ‘simply fitted’ look ranges – Nicole, Michelle and Louise.

‘Creating a fitted look without the expense or upheaval of installing custom made, fitted furniture has proved a winner in 2010, and we expect this to continue,’ he says.

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To become a Siesta bed stockist call 0121 773 9969 www.siestabeds.co.uk Nationwide Weekly Delivery

POCKET

FLORENCE

FLEX

ALOE VERA

CARNARVON

VISCO

FLEX

SOFT

FLEX

BUCKINGHAM

SPRUNG

FLEX

CARDIFF

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BEDS AND BEDROOM

Right: Hideout bed Below left: Florence Below right: Versailles daybed

Most consumers’ expectation from online sales is immediate delivery. We can more than meet this ‘There has been a significant shift in the way consumers spend and the whole buying experience/philosophy is changing. Value for money is always a key factor and this will be a huge consideration for all consumers in 2011,’ says Emmet Lenaghan, Julian Bowen commercial director.

Disposable income will be under huge pressure with more trading done online, he says.

‘Internet trading will continue to grow with more consumers becoming more

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comfortable with making higher value purchases.

‘As a business we are very well placed to take advantage of this as most customers’ expectation from online sales is an immediate delivery requirement. We can more than meet this expectation with the stock levels that we maintain,’ says Lenaghan.

White and natural finishes proved to be a large success in 2010 which he expects to continue this year.

‘The home continues to be more

than just a functional environment, it represents a statement of who you are and the lifestyle you lead.

We will continue to look at innovations that have mass appeal but also offer something different with real value.’.

Developments this year will include a new collection of white metal beds.

‘These are very elegant beds with a lot of detail; we see demand for this style of bed being very strong for 2011,’ says Lenaghan.

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Palatine Beds – A Unique Business Palatine Beds is owned by Newcastle City Council and run by Your Homes Newcastle. We manufacture and sell mattresses, divans, electric beds and headboards both to contract commercial customers and to the general public. We also offer a full re-upholstery service for both suites and caravans.

What makes Palatine unique?

The factory was originally opened in 1907 as the Council Workshop for the Blind.

We now employ nearly 50 staff, 70% of which have some form of a disability.

Retail Range Palatine manufactures a range of retail beds with a variety of specifications. From open coil sprung mattresses to high end luxury mattresses featuring pocket springs, memory foam and wool fillings.

Contract Range The contract range features a series of mattresses for use in a commercial environment. From budget contract, to water resistant, to top of the range pocket sprung hotel mattresses. We supply a large number of both public and private sector organisations throughout the UK.

Our factory shop has examples of retail and contract beds on display and is open from 8.30am to 4pm Monday to Friday, 10am to 4pm on Saturday.

Palatine Beds, Stamfordham Road, Westerhope, Newcastle upon Tyne, NE5 5HH Tel: 0191 2772544 (switchboard), 0191 2772559 (sales) Fax: 0191 2772550

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ACCESSORIES Left: The Contemporary Home’s Calm Below: Emma Bridgewater’s Chicken door stop

Above: EthicalSuperstore’s coasters Below: Emma Bridgewater’s espresso cup and saucer

This is England Celebrate St George’s Day with these accessories While the World Cup 2018 decision now feels like a distant thought and the memory of Ricky Ponting’s Golden Duck (very slowly) begins to fade, you can guarantee that St George’s and Union Flags will again be out in force on 23 April across England, backed by a plethora of interiors products.

The French Bedroom Company has combined a reclaimed

mirror with denim canvas to create the attention grabbing Shoreditch and mixed French styling with the Union Flag for the Waterloo armchair. Each chair is individual with the frame finished in distressed white and upholstered with antique fabric.

Halo waves the flag with its Bensington sofa while

Halo’s Bensington sofa

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ACCESSORIES

The Contemporary Home has given the iconic Keep Calm and Carry On poster a new twist by combining it with an aged Union Flag.

Plantation Rug Company’s Jack makes a patriotic statement you can’t ignore while what could be more appropriate than putting your tea cup on EthicalSuperstore’s distressed coasters.

For coffee lovers, Emma Bridgewater’s espresso cup and saucer set combines with her Union Jack Chicken door stop.

Jane Hornsby’s appliqued St George’s cross cushion is handmade from red and cream velvet, with a red reverse side.

Sweetpea & Willow’s Very British Bombe Chest provides elegance and traditional values, making it an heirloom for the future.

French Bedroom Company’s Waterloo armchair

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Top left: French Bedroom Company’s Shoreditch Top right: Sweetpea & Willow’s Very British Bombe Chest Left and above: Jane Hornsby’s velvet cushions Below: Plantation Rug Company’s Jack

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UPHOLSTERY

AtTENtion grabbers This year marks the 10th anniversary of the opening of B&B Italia’s London store. To celebrate the milestone we look back at a decade of its designs across the B&B Italia and Maxalto ranges

2002 Andy interprets the theme of a sofa without supports, with moving seats that transform it into a chaise longue or bed. The back can recline from vertical to horizontal.

2001

2004

George keeps things simple and stylish with cross-stitching and tubular metal base in the compact collection of two sofas, two armchairs and an ottoman.

Left: Clio is everything a chair should be: comfortable, timeless and elegant.

Contemporary doesn’t have to mean shocking.

Below: Harry Large is a softer and less formal update of the 1995 Harry, with a more reclined back and deeper seats.

Three sofa sizes are available, up to the angled 3.75m model.

2003 Metropolitan’s armchair and easy chair both revolve with the armchair combining a 1970’s retro look with flowing lines.

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UPHOLSTERY

2006 There is a cheeky irony with the Calliope chair, with its curved backrest, oval seat and wooden frame that says ‘Hello, I’m fun to sit on’.

2005 Top: Lazy 05 added to the 2004 collection of high-backed chair and chaise longue by introducing a low-backed chair, armchair, easy chair and stool.

Above: Make it up as you go along with Tufty-Time. Its choice of base, ottoman, central, corner and end units with a choice of high or low arms means whatever arrangement you’d like, you can have. Just don’t expect a club badge.

2007 Above: Seven years after updating the classic Up, B&B Italia reinvigorated another in Le Bambole, proving how timeless Mario Bellini’s 1972 creation is.

Left: It may not have the most flattering of names, but Fat combines armchairs with two back heights, chaise longue, linear sofas and ottomans into a collection that is proud of its curves. Think of it as your tubby friend.

Below: If Tufty-Time was a bit ‘young’ for some, Luis offers a softer approach to modular upholstery. Offering 56 elements, plus ottoman and chaise longue, Luis has seats in two depths, three widths and a choice of two arm and back heights. Get the complete set and spend forever making different

combinations.

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UPHOLSTERY 2008 The Terminal 1 daybed is not for the fainthearted as its monochromatic style highlights its fluid elegance. Use it as an armchair or chaise longue, but prepare for take-off.

2009 Above: AC Lounge creates a strong statement of authority and sets itself as ‘the’ piece of furniture in the room.

Right: Febo was expanded to include the chaise longue and lower chair while retaining the charm and elegance of the original collection. You can almost hear the chaise whispering ‘Come and unwind’.

2010 Right: The curvaceous, albeit monolithic look, of Bend gives it the appearance of being moulded by hand, with its contrasting seams providing design detail. A sense of motion is created by the alternating full and empty spaces and its modular nature allows for a multitude of final designs.

Far right: Naoto Fukasawa described the 2009 Grande Papilio thus: ‘I wanted this kind of chair to look obviously comfortable, to have the kind of shape that relaxation might take if it were portrayed in a picture.’ And the smaller version continues to do the same.

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Supreme

The new Quallofil® Supreme.

For ultimate performance.

Dacron® has designed a new high tech fibre: Quallofil® Supreme.

It‘s engineered with the user in mind and combines the comfort of fibrefill with the durability of foam.

Excellent seat comfort – guaranteed.

High Tech Fibre. Advanced monopolymer with 3 dimensional crimp fibre for superior resilience and long lasting performance.

Extra Support. Fibres spring back to their original shape, time after time, and retain resilience.

Smart choice. Due to its excellent product features Quallofil® Supreme combines the comfort of fibrefill with the durability of foam.

Save money. Quallofil® Supreme reduces the number of cushion returns.

For further information please contact: Björn Fittje, ADVANSA Marketing GmbH, Caldenhofer Weg 192, 59063 Hamm, Germany bjoern.fittje@advansa.com, Phone +49.4222.92 03 65, Fax +49.4222.92 07 81

*962-896)

® Invista registered trademark used under licence by ADVANSA

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UPHOLSTERY

Magic numbers

Magic recliner

Stressless’ 40th anniversary will be celebrated with new products and plans to extend its studios

E300 with the latest headrests

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When major milestones are reached, such as 21st, 40th or 50th anniversaries, celebrations are in order, and Ekornes is no exception. It is marking the 40th anniversary of Stressless with what it says is its most comfortable recliner yet: Magic.

‘Magic sets a new standard for seating comfort – the chair cannot be described by words alone, you just have to experience it,’ says Arve Ekornes, Ekornes head of product development.

It uses the Ekornes Plus system that automatically adjusts to support the neck and lower back as well as having a height adjustable neckrest. What sets it apart from traditional Stressless recliners is the way the cushions are angled, along with the moulded back to form a clean frame.

‘The way the back envelopes the sitter, the comfort zones and the ridged,

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UPHOLSTERY

Left: E200 with new corner unit Below: Glass and steel table

STRESSLESS MILESTONES 1971 Stressless Original launched with metal base 1981 Wooden base introduced 1983 Sales reach 500,000 1991 Stressless Plus introduced 1993 First Stressless sofa 2004 Brand awareness reaches 36m people 2005 Low back sofas launched 2009 Sales reach 6m 2010 Brand awareness reaches 70m people with 1,800 seat daily production capacity

2011 Magic marks 40th anniversary

moulded foam cushions with glued fibres provide a special level of comfort,’ he says.

‘At the same time, the new mouldedfoam elements in the back and neck cushions give Magic a whole new look.

It is the combination of these features that make it different from other models.’

Magic is positioned at the top of the Stressless product range.

To help further the celebrations, last year’s E200 and E300 contemporary sofas featuring the ErgoAdapt system have two updates. The introduction of a corner unit substantially widens the combination of seating arrangements using the long seat and two and threeseater sofas.

The second introduction is a headrest for the long seat, sofas and corner unit.

Both of the adjustable headrests can be

attached and removed by hand and adjusted by gripping, which activates the internal mechanism.

Completing the 2011 product launches is a glass and steel-framed coffee table.

Its design means it can be combined with others to form a larger occasional table or fit over the sofa seat.

For the upholstery, 11 leather colours have been added, including Indigo, Pearl Grey and this year’s signature shade Sky Blue, while the fabric offering has increased to five with the introduction of Spa, Ocean and Siena.

According to Mike Haines, Ekornes UK md, the company is looking to develop marketing to promote the anniversary with its 170 UK stockists.

‘The anniversary will fit with our other planned marketing support for the year, such as the digital POS screens explaining ErgoAdapt, van liveries, ad

shells and billboards as well as local advertising campaigns,’ he says.

Subjects could include anniversaries of stockists’ Stressless studios, something the company is looking to expand further this year.

There are 65 studios now and 40 will be added this year, meaning threequarters of stockists will have studios.

‘Stockists are positive about the year ahead, but realistic. They know that the promotions work and have enjoyed the success of them during the year,’ says Haines.

‘I am pleased to say that sales are extremely encouraging given that our partners are still facing challenging conditions,’ he says.

Ekornes has also updated its website allowing shoppers to design rooms online with Stressless products and view the room in 3D.

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CARPET

Be it bold reds and greens or subtle blues, colour is gracing floors

Colour comeback The past two years have seen virtually all carpet manufacturers introduce more colour to their ranges as shoppers look for something other than beige, but which shades are selling and which are merely attracting the consumers’ eye?

According to Graham Harris, Manx Carpet general manager, colour is becoming increasingly popular with retailers and consumers. ‘Despite the continuing appeal of beiges and natural tones, which remain very popular, we are definitely seeing a trend towards fashionled colours,’ he says.

‘At a time when manufacturers are scaling back on investment, we are introducing significant numbers of new colours within our host of popular ranges, with more of the stronger colours being toned down, towards subtle shades of colour, where we believe the market will go in 2011.’

Steve Glover, Brockway commercial manager, says while there’s no getting away from the dominance of the beige spectrum, deeper, stronger aubergine tones have been popular in the past 12 months.

‘Shades like Morello in our Vogue range and Mulberry Crush in Opus are selling well, along with duck egg and lime green shades in the Amore and Vogue ranges. Within the beige spectrum it is the “greige” shades that are doing well – mushroom, grey and taupe hues rather than the traditional cream and yellow-based beiges,’ he says.

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Top: Manx’s New Ashworth comes in 21 shades Right: Cormar’s Apollo in Carmine

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Ezifloors new comprehensive range of pu underlays Prima range – film faced unbranded product in a branded bag Softstep range – film faced fully branded product in a branded bag underlay

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CARPET

With the relaunch of Artwork in colours chosen by Wools of New Zealand colourist Joanna Ramsden, Kingsmead is expecting to benefit from the trend away from beige.

‘In the main, the move from beige has only been towards darker neutrals such as taupe and mushroom, however some actual colours including grey, damson, plum and duck egg have increased in popularity,’ says Martin West, Kingsmead general manager.

‘Retailers always mention an increase of people asking for green, however the problem is that there are as many shades of green – from blue to yellow spectrum – as there are beige, and finding the shade that will appeal to the consumer in green remains a challenge. Natural shades will continue to monopolise the flooring market. However, the Artwork range should fill a few gaps in colours currently on offer.’

David Cormack, Cormar Carpets marketing director, says while beiges and neutrals still dominate, consumers are experimenting with colour and using it as a feature in the home, citing the rich red Carmine shade in its Apollo range.

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CARPET

Top row from left: Axminster’s Devonia Plains in Village Green; Vorwerk’s Modena in Perfect Pink; Alternative Flooring’s Rock ‘n’ Roll Wild Thing Left: Kingsmead has recoloured Artwork Right: Brockway’s Vogue Serenity Stripe

‘While it is not “top of the pops” it has sold remarkably well and has helped establish the success of Apollo,’ he says.

Axminster Carpets says the colour palettes of carpet are generally not as rich or vibrant as wallcoverings and soft furnishings due to the permanency of floorcoverings. ‘Yet the influence of these is certainly filtering down to the floor and palettes are drawing inspiration from heritage colours, albeit in a gentler, less vigorous palette for the main,’ says Richard Lawrence, Axminster Carpets head of marketing.

He says colours in its Devonia Plains collection are fulfilling this trend, with rich colours such as Pillar Box, Clay Pot and Town Blue, while Apple Orchard, Discovery and Pavilion are ideal for less drama. Choice will be increased later this year with new shades.

Alternative Flooring has added five colours to its Rock ‘n’ Roll collection of wool stripes. Bestselling colours are Wild Thing stripe in deep purple and verdant green, Roxanne in red and the loud London Calling with its clashing cool Britannia shades of red, white and blue.

‘With the Union Flag flying high it is great that we have created the original London Calling which is in tune with the excitement of London 2012. Another showstopper is Purple Rain bringing a boudoir feel with its chic colour combinations,’ says Lorna Haigh, Alternative Flooring marketing manager.

Ian Hammond, Vorwerk Carpets sales director UK, says bold colours in its Modena range, which has 84 shades, are doing well with sales at the dramatic end of the spectrum; the most popular being pinks, mauves and violets.

‘I feel this says less about a shift in the consumer’s approach to colour and more about our audience – the type of people buying Vorwerk carpet,’ says Hammond.

‘We have positioned ourselves as a premium fashion-focused carpet supplier and so our presence in-store is not focused around variants of beige, but in a more vibrant and fulfilling approach.

This is typified in our premium display tower that presents colour as the driving force behind our ranges.

‘So the people investing in pinks and violets are likely to be those with more of a keen eye for colour and style rather than your average shopper. Colour is still not the big winner in terms of carpet sales, but it is certainly pleasing to see consumers take notice of it and at least when they do go for it, they really go for it.’

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KITCHENS

Focal point: Berry’s UK design

Elegance: Italy

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Designers were asked to create kitchens that represented their country for Alno’s 2011 Design Tour.

Diane Berry, owner of Diane Berry Kitchens in Manchester, created the UK entry focusing on the UK’s trend for social living kitchens unveiling Alno’s latest stone-effect glass range, Art Stoneglass.

‘My design incorporates style with practicality and ensures the kitchen’s longevity while allowing any family to work effortlessly, whatever their kitchen task,’ says Berry.

Stoneglass creates an unusual and striking natural stone look to the units while the feature island houses the sink, hob and plenty of work surface which allows those working in the kitchen to be facing out into the garden or interacting with family or guests.

‘My design reflects our need for a focal point in the home which is welcoming, practical and facilitates several elements of life from cooking and entertaining to interacting with each other and creating an effortless enjoyment of everyday life.

When people are investing in the lifestyle choices that a kitchen brings, it is essential that the design creates a feeling of wellbeing through space and light while offering seasonal versatility and accommodating our changing tastes,’ she says.

Marianna Bianchi offered

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KITCHENS

Mediterranean elegance in the Italian entry using the Fine range, with a slightly rounded white Corian worktop supplementing glass in violet and fronts in violet and matt white.

Interpreting the Satina matt glass kitchen as a modern apartment in Paris, was Frédérique Depleux’s French design.

The atmosphere is determined by neutral colours such as magnolia, white and terracotta. The island divides the room into two open areas, playing on the French phenomenon of split-level rooms and directing focus on the TV. The open-plan living/kitchen area so typical of American apartments was the force behind the interpretation of Flash and Sign by Deganit Albalak. High-gloss plum in metallic and high-gloss white underline the clear contours of this kitchen which offers plenty of space for preparing and storing food.

High-gloss and real-wood highlights predominate in the design of the Class and Sign combination by Ching-Mei Liao as the Korean entry. In the walnut and high-gloss magnolia white variant, elements are reminiscent of artistic lettering on white paper and elegant Asian wood. Faced in blue and white porcelain tiles, the extractor fan hood underlines another traditional art. This kitchen interpretation also takes consideration of the Asian preference for pantries, in the Edition Fly floor units.

Natural Norwegian beauty by means of fronts in high-gloss white and highgloss platinum blue metallic distinguish Anne Marie Melkevik and Anita Vatland’s Vetrina variant. The colours of ice, water and snow, white Corian worktops and metal handles in a stainless steel look underline this modern kitchen design, symbolising the cool and fascinating elegance of Norway.

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Open plan: USA

High gloss: Korea

Natural beauty: Norway

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new Pinetum Since the takeover by Hamptons in September, our retailers will be forgiven if they ask: ‘What’s changed at Pinetum?’

With the majority of friendly faces (and voices) still at the company, and production and deliveries continuing as normal, to an outsider the company to all intents and purposes looks the same.

But the interiors event is about showing the new look and new direction for the company.

For many, it will be a chance to meet the new commercial director, Shaun Bright, who is overseeing all the changes that will lead Pinetum to a bright and prosperous future.

‘New year, new start,’ says Bright. ‘January is often the time for resolutions and one of ours is to turn this business around and deliver everything our customers expect – and even what they don’t expect.’

So what can you expect from Pinetum for 2011? For a start there is the reintroduction of the most popular pine ranges: Tuscan and Zante. This is bound to be a popular move as many retailers were dismayed at the abrupt loss of the ranges last year.

There is also the introduction of children’s collection, Rumpus. A fun yet functional range aimed at taking kids from toddlers to tweenagers with a selection of customised pieces.

Adding to that there will be some new offerings in terms of fabrics and finishes that will come later in the year and broaden the Pinetum spectrum.

The most novel move by the brand, will be the introduction of the MADE4YOU service, aimed at retailers who want a bespoke range.

Following successes with both House of Fraser and John Lewis, Hamptons is opening up the service and its designers to more retailers to create their own exclusive range.

This offering is guaranteed to be a surefire hit with retailers who want to be able to offer their customers something different from their competitors.

The stand at interiors is always a talking point and this year will be no different with the Hamptons team once again looking to outdo itself and wow the crowd with a stunning

Advertising feature: Pinetum

interiors 2011 – the first look at the

stand. There will be displays of all our favourite ranges including Quercus, Pantone and Florence, but with a ‘not seen before’ look.

Come and be reintroduced to Pinetum and see the team working behind the scenes to deliver a truly distinctive and remarkable brand.

Visit our stand in Hall 4, stand A10.

www.interiorsmonthly.co.uk

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Rumpus…

… putting the fun into functionality Hamptons will unveil the brand new children’s range from its Pinetum collections at the interiors show in Birmingham.

The range will be available in either painted or pine and will have a selection of beds, as well as complementary chests, wardrobes and bedsides.

‘Putting the fun in functionality’ is the tagline for the range, which focuses on practical design as well as the aesthetics of the collection.

The units are scaled down to be perfect for

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the average child, but provide plenty of storage for clothes, toys and books.

There is also a guest bed option taking the hassle out of impromptu sleepovers.

The range will also be customisable with paint colours and handles to create a unique look for your child, including personalising the bed with your child’s name.

Laura Varley, design and marketing manager, says: ‘We’re thrilled to introduce this fun and exciting range to the market. This is a new step for the Pinetum collections, but we feel

there are plenty of parents out there who want the Pinetum standard of quality furniture for their children – with the Rumpus range they get the reassurance of British-made craftsmanship with the creativity of a truly personalised range.’

This is just the start of the Rumpus range; more bed designs will be added to the collection later in the year. The Rumpus range will be looking to take children from toddlers to tweenagers with each piece of the range working together to grow with the child.

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Pine is back for 2011. Two of our favourite pine collections from the Pinetum ranges are being reintroduced for the New Year.

Last year, much to the dismay of our retailers, we saw the pine ranges dropped as oak and painted ranges became more of a focus; but, under the new management pine is set to have a well received return.

Shaun Bright, commercial director of Hamptons, says: ‘Pine is where Pinetum started; it’s in its history, in its blood, even in its name.

‘Bringing pine back was a no-brainer; we listened to our retailers, we looked at the figures and selected the bestselling pine ranges to relaunch.

‘Pine is still as popular now as it ever was.

Even after the pine ranges were dropped in early 2010, we continued to get requests for our pine furniture – in essence we never really stopped producing it.

‘But it is time now to reintroduce the best of our pine ranges and give them the platform they deserve,’ he says.

CONTACT DETAILS Pinetum Roman Way Crusader Park

Advertising feature: Pinetum

Putting the pine back into Pinetum

The Pinetum stand, at the interiors show in Birmingham, will feature the revived pine ranges heavily, showing off the collections in both dining and bedroom.

Tuscan, the classic pine range, has a comfortable charm about it. While Zante, which is modelled on the popular Quercus range, brings a contemporary feel to pine.

Both collections will have a full complement of bedroom, dining and occasional furniture; available in a range of finishes to suit a variety of tastes.

Warminster Wiltshire BA12 8SJ Tel: 01985 216160

www.interiorsmonthly.co.uk

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LIGHTING

Impossible beam Printing in 3D allows lighting designs never previously thought possible

Using 3D printing has allowed .MGX by Materialise to create lighting products that give free reign to designers’ imaginations and that cannot be made by other methods. Formed out of epoxy or polyamide, each piece is individually drawn and created by laser beam, and finished by hand.

The Volume lamp expands from a completely flattened position to produce a display of shadow and light. In applying his ‘squared square geometry’, designer Dror Benshetrit has created a shape which when lit, provides both a bright, warm glow in its centre, and a cooler, darker feeling around its edges.

Inspired by both the .MGX One Shot stool and flower blossoms, the Bloom table lamp features a shade that collapses and expands to release or contain light. It is 3D printed as a single piece, including hinges that in one movement transform the shade from a bud to a blossom.

Inspiration for the Dragonfly pendant light was drawn from the curved honeycomb structure of insect eyes and their three dimensional array of light emitting cells. It is closed on the upper cells and gradually opens towards the bottom, thus shielding from glare and letting more light pass through.

The Krizant wall lamp reflects designer Michaella Janse van Vuuren’s passion for the textures and shapes in nature, particularly those that have a repetitive, mathematically founded pattern.

Evolving from a subtle, rigid pattern to an intricately intertwined and flexible surface, an idea once thought impossible to produce in a single material, is materialised in the Cadence pendant lamp.

The Chaos table lamp has 1,000 sticks that shield the light and create an alluring display of shadow and light.

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Bloom

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LIGHTING

Dragonfly

Volume

Cadence

Chaos

Krizant

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WOOD AND LAMINATE

Silence of the planks Haro claims its simple solution can solve the problem of noisy floors In recent years several laminate companies have introduced technologies to tackle the problem of noisy laminate floors, but Haro’s could be the simplest.

With the Tritty 75, 100 and 250 ranges, adhesive strips are applied to the back of the individual planks at the factory, and these are then easily and stably fixed to the subfloor during installation.

Haro says the ComforTec technology ‘provides the best possible connection between the screed and the laminate floor, producing room acoustics that come deceptively close to those of a fully glued down floor’.

Tests by the Wood Technology Institute in Dresden, Germany, found a reduction in room noise of more than 60% compared with conventional laminate, which it claims makes the ranges the quietest on the market.

But how much of a problem is flooring noise?

A report for Defra by Napier University’s The Building Performance Centre estimated that 31,000 households a year are sufficiently affected by impact sounds from neighbours

to make a complaint about it.

‘Neighbour impact noise becomes a problem once it is considered excessive.

While this point is problematic to objectively define, it is frequently anecdotally identified by a sudden increase in footfall noise following the installation of a neighbour’s new hardfinished floor in place of a soft finish such as carpet,’ says the Guide for the Control of Noise from Laminated and Wooden Flooring Surfaces report.

‘Remedial possibilities in such circumstances, particularly for the affected downstairs resident are limited, precipitating the potential for complaints and a reduction in amenity. Effects of unwanted noise can include immediate annoyance and sleep disturbance as well as potential longer term health implications as highlighted by recent research showing causal links from noise exposure to hypertension and heart disease.’

Tests found using the Tritty ranges cut noise by 60%

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TRENDS

Book of knowledge The imm Cologne Trend Book has indentified three key trends for 2011 EMOTIONAL AUSTERITY It has been a long time since strictness of form and scarcity of material were a sign of intellectual arrogance or a lack of feeling. On the contrary, they are the expression of profound and serious sensibility. The Modern Age is more than an intellectual attitude; it probes the soul of objects. With grand gestures, we decode the natural form of a material and sense hidden structural principles in it. We search for the inner truth.

Our ideal is the real and pure, and to sound it out in any task we are faced with is only possible with true dedication and passion.

Shapes and details: Light and delicate forms with simple structures are at the forefront.

Circular archaic designs form a subtle contrast.

Materials and colours: Natural materials such as leather, felt and wood and plant fibres are complemented

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by technical textiles and materials. Surfaces are often embossed or quilted. The main colour is an earthy olive green, flanked by a bold green, a pale green that shimmers white, and a matted turquoise. There is also a selection of powdery shades ranging from pink through yellow to a brownish shade. The range of colours is rounded out by a milky aqua and smokey pale blue.

Ancient high tech: The great advantage of our age is that we can unashamedly make full use of the repertoire of past times.

Everything that has been designed to date presents itself as an open book of collected knowledge, which complements the latest research results. Intelligently combined, they produce completely new and, incredibly, authentic typologies.

The ritual creates the form: Use, don‘t own! As sensible as this may seem, it comes up short. What is important is not negating physical materiality in favour of a somewhat ethereal process, rather it is the process that creates a particular object that is important. And a form that almost inevitably has to arise.

Essentialism: The search for the essence of things is an obsession. It encompasses all areas of everyday life, all products, no matter how insignificant. Every detail has some significance.

The criterion is simple: we want to find the real meaning.

Rearranging: The world as we know it has atomised itself. The principles of order no longer work. This applies all the more to inanimate objects. Familiar things have broken into countless pieces like a puzzle yet to be started. Yet, the individual pieces represent countless possibilities, which are newly arranged and assembled and produce better solutions. âââ

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TRENDS Surprising Empathy We have put out our feelers. There is much to discover in this complicated new world – you just have to look closely. There are new questions arising, unimagined needs surfacing and completely different forms of dealing with once so familiar everyday objects evolving everywhere. Inter-relationships between humans and objects are being reformed. Technology is the driver of social change. It is also our driver. A world like ours needs different products, with different functions, made from different materials and, of course, with different forms.

Our form will surprise people. For creating it, we thought only of them. Never before has it been so easy for them to follow us, simply on the basis of their intuition.

Shapes and details: The focus is on angular and folded structures. Functional aspects complement the range of forms.

Materials and colours: A contrast is formed by the use of particularly light and flowing materials and heavy and cold materials. Honeycomb and woven structures give a threedimensional appearance. A cold grey is predominant, accompanied by ash grey and contrasting black. A fresh citrus yellow and florescent mandarin orange balance out the dark tones. A light taupe rounds out the range of colours.

Awakening of the senses: We want to design with all the senses and for all the senses. Design is no longer solely a three, let alone two-dimensional matter. It is an experience for all the senses and a perceptive task. To experience this, we need to activate all our abilities of intellectual and sensory perception.

Design as research: We observe the design tasks of our time with scientific meticulousness and a passion for empiricism.

The key to their solving lies in technology. Today, production processes are self-sufficient, materials are intelligent, details are, once again, not details, but molecules of a great whole, constituting its essence.

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Illusions of lightness: Lightness is the order of the day. We are reducing weight – on the street, in the air, in our lives. We have been carrying too much ballast around with us, too much filler, too much bound energy – even if it was sometimes just hot air that filled the forms to bursting point. This is why we are now letting the air out, until just the outline remains. The line is our new ideal.

Hybrid nature: There was a time when the hybrid described a floating state, something undecided, not half and not whole.

How things have changed. In the context of nature, today the hybrid describes an almost perfect state, for it reflects reality in its contradictory nature. Our complex new world always contains two sides – design is a multi-layered system – between interaction and intention, digital and analogue.

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RUGS • SOFT FURNISHINGS

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TRENDS

Transforming Perspectives Only yesterday, our world could not be shiny enough. There was pure splendour everywhere. It was sheer waste. We knew neither measure nor limit. We turned the rules of the discipline upside down. We were the event, always in the limelight. Our actions were radical and revolutionary. They still are today. Only our perspective has shifted. The crisis has robbed us of civilisation and opened our eyes. We live in the wilderness, thrown back to grey prehistory. We wear sackcloth and ashes.

With more radical and revolutionary sentiment than ever before, we search for new forms in the primordial soup. They should be archaic, virtually animalistic and naturally full of magic.

Shapes and details: The form per se actually sinks into the background. Far more importance is attached to the materials and either polished or matte surfaces.

Materials and colours: Foamed metals, mineral composites, glass and metal fabrics, are complemented by hard and soft plastics. Optical effects as well as net and chain structures ensure changeable surfaces. A dark plum colour dominates. An artificial lavender shade and a violet-shimmering pigeon grey complete the selection. A lustrous caramel tone forms a counterpoint.

Nature as an idea: We are masters at surfing between the worlds. We do not believe there is a difference between virtual and real. Everything is one, no matter whether it is natural or artificial. The world has been created by human hands, Arcadia is our idea, nature is just a picture – granted – a lovely one. Übermarketing: We rear up once more. We want to give it one last try. We can still do better. Seen from a short distance, we design caricatures of ourselves. Dangerously close to the precipice, the situation could take a turn for the worse at any moment. But the impulse to try it is still there.

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Stale luxury: That which gleamed majestically in the sun yesterday is rusting today. The things we did not cover with sheets before setting off for new shores have mutated into dust collectors. And those we packed, we don‘t unpack. Time has changed them. To be honest, in their favour. The patina looks good on them.

Ecostupidity: Don‘t make it too complicated – ’keep it simple‘ is the motto. Green is the new white, apparently. However, we think that green should look green. We disguise ourselves and paint all the surfaces. We fulfil all the marketing clichés on the basis of our own conviction. We make it easy for ourselves. We are convinced this is the only way to successfully communicate the message.

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17-23 January 2011, www.imm-cologne.com

imm Cologne

EXPO UPDATE

Haleywood Industries

Home of Homes Furniture

Univonna

Stars of

Koda

Singapore

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Leading furniture companies are heading to Cologne

Star Furniture

Occupying 2,100sqm of pavilion space, several leading Singapore furniture companies will be looking to outdo last year’s participation at imm Cologne, which saw S$14.6m (£7.3m) of on the spot orders.

Singapore Mozaic is a brand representing the finest in Singapore furniture and is managed by the Singapore Furniture Industries Council and supported by Singapore government agencies, International Enterprise Singapore and Spring Singapore.

Members exhibiting in Hall 2.2 include Haleywood Industries, Home of Homes Furniture, Richin Furniture Décor, Star Furniture and Univonna. Koda will be showcasing its products in Hall 8.1 and HTL International in Hall 6.1.

Other Singapore players include BI&L, BL Packaging, Calscan, Ivena International, Picket & Rail Holdings and Power.

James Goh, SFIC president says member companies at the show offer a range of products that cater for European markets.

Some are seasoned Singapore Mozaic participants while there are also some new entrants to imm Cologne.

‘Our local furniture industry has grown by an estimated 10% annually over the past five years, and is currently valued at a remarkable S$4.7bn (£2.35bn). Our Singapore Mozaic brand constantly strives to offer a diverse portfolio of consumer, business and specially crafted products, leveraging our key strengths including proven infrastructure, dynamic design capabilities, versatile production resources and a fusion of East and West business practices,’ says Goh. Singapore Mozaic members will also be showing at the International Furniture Fair Singapore/Asean Furniture Show from 9-12 March.

Interiors Monthly January 2011

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The Chair Collection

Como

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ENTERTAINMENT

SUDOKO

CROSSWORD

Easy

Medium

Difficult Answers can be found on p150

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ACROSS

DOWN

1 King Arthur’s palace 8 US police officer 15 City in central Texas 16 Embodiment 17 Guess 18 Christens anew 19 Hot time in Paris 20 Catchall (abbr) 22 Glaze 23 Elects 25 High pitched tone 26 Disney mermaid 29 Vertical face of a stair 31 Rat a ___ 34 Releases 36 One time link 37 French military cap 38 Shake 40 Number symbol 42 ‘Give that ____ cigar!’

43 Monetary unit of Vietnam 45 Knight wear 46 Corrida cry 47 Crowd together 49 Greek island 50 Laugh loudly 52 Biblical spy 54 Mountain spinach 56 Delhi wrap 57 Mark of Zorro 60 State in the NW US 62 Harmonious relation 65 Changed 66 Pertaining to dreams 67 Say again 68 Befitting a wag

1 What you do to a joint, prior to a heist 2 Adjoin 3 Bog 4 Shade tree 5 Wreath of flowers 6 Beginning 7 Move unsteadily 8 Blackbird 9 Primate with a short tail or no tail 10 Impostor 11 Hackneyed 12 Homopterous insect 13 Iowa city 14 Not as much 21 Bhutan’s continent 23 Roman goddess of the hearth 24 Gymnast Korbut 25 Humdinger 26 San Antonio landmark 27 Royal 28 Travellers 30 IATA code for UK airport 32 Separated 33 Diacritical mark 35 Alternate 37 Skewered edible 39 Decoration at the top of a chair leg 41 Labyrinth 44 Killer whale 47 North African desert 48 Composite plant 51 Group of eight 53 Woody vine 54 General Bradley 55 Acting part 56 No Ordinary Love; singer 57 Japanese sandal 58 Goddess and sister of Ares in Greek mythology 59 Draw with acid 61 Open mesh fabric 63 Fastener 64 Hog

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FINAL POLISH Royal beds It seems that Prince William and Kate Middleton may need a larger home, due to the furniture industry’s generosity.

Rex Hudson, father of Frank Hudson directors Tim and James Hudson, has spent more than a year completing the design for a bed for the couple that will take six weeks of hand-carving to complete. He says the bed will highlight his life’s work and commitment to the traditional furniture crafting techniques.

The bed will be displayed at the interiors show before being sent to the couple.

Meanwhile Glencraft is considering offering the couple a bed following the renewal of its Royal Warrant. The Aberdeen charity that employs people with disabilities has supplied furniture to the Queen for decades, much of it for Balmoral Castle. It closed in November 2009 but was rescued by oil firm Production Services Network.

‘To have been re-awarded the Royal Warrant is a great honour and signals the strength of our business and the quality of our products,’ says Andy Laing, Glencraft operations manager. ‘There is no doubt the last 12 months have been incredibly tough and we are still at the start of a long journey but this good news comes as a real boost to the business. You never know, we might even supply Prince William and Kate Middleton with a bed as a wedding gift.’

Ulster checks in The next time you are staying at the Savoy, take time to check out the carpet. The hotel has fitted more than £1m of axminster carpet from Ulster Carpets as part of a £220m restoration. Fitting with the hotel’s Edwardian and Art Deco design aesthetic, the carpet has muted undertones of marine blue, navy and cream.

Snow getters Deliveries can be tricky at the best of times but last month’s snow made things almost impossible in some parts of the country. But not for Saxon Leather’s delivery men Tony Sandiford and Chris Brierley. Trying to deliver two chairs to a snow-bound customer in Cumbria, their van couldn’t get up a hill. So did they give up? No. They put the chairs on a toboggan and made the delivery.

Cheers for Chippendales: Who says there is no money in furniture? Last month saw a new record for a piece of English furniture when Sotheby’s sold a chest of drawers (pictured) for £3,793,250, beating the previous record by more than £1m. The chest is thought have been made by Thomas Chippendale in 1770.

And who created the now second most expensive piece of English furniture? No prizes for the correct guess.

Celebrity choice: It seems that Jonathan Ross’s wild imagination transfers to the bedroom. For the furnishings that is. The room features yellow shagpile carpet deep enough to lose a small dog in, a platform bed upholstered to match the walls, and a huge headboard. But perhaps he didn’t pick the furnishings, they could be the choice of his equally imaginative writer wife, Jane Goldman (pictured).

Entertainment answers

Easy

150

Medium

Interiors Monthly January 2011

Difficult

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Black, brown or white from £250

Italian leather suites to clear from £350

Massive stock clearance!

Solid oak displays £130

We have thousands of items in stock.

Many at least 50% cheaper than standard trade price.

Solid oak wardrobes £130

We are looking to clear a massive quantity of end of line stock. Chairs, dining, bedroom and occasional ranges.

As well as this huge selection of clearance lines we also stock many running lines.

To clear £20

Divan beds, bed frames, sofas, dining sets and much, much more all under one roof.

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There is no minimum order but further discounts are available on bulk purchases.* Goods available wholesale on a daily basis or at monthly auction. Strictly trade only.

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Supreme double divan only £100

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Solid oak ranges available at clearance prices

For further information on clearance ranges and regular lines please contact Paul or David: Tel: 0161 203 6191 Fax: 0161 203 6270 E-mail: sales@ianmichael.co.uk www.ianmichael.co.uk

IMA, New Street, Miles Platting, Manchester M40 8AA

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Interiors Monthly

Interio January 2011

OUTER_IM_0111

monthl

f i r s t f o r f u r n i t u r e , f l o o r i n g a n d a c c e s s o r i e s

interiors 2011 Show guide

UK Flooring Direct Online helps high streets

TCS January 2011

The Complete Service Much more than leather FURNITURE

FLOORING

BEDS

CARPET

RUGS

ACCESSORIES