Beds and Bedroom by Interiors Monthly

20945_IMCOV_Emma AugSHW 216x246mm_ART.pdf 1 25/08/2022 14:48 BEDS BEDROOMAND An Interiors Monthly supplement in collaboration with the National Bed Federation

COUNTDOWN TO THE FESTIVITIES

material innovations and developments. Although the show’s exhibitors come predominantly from the UK, several European component suppliers attend the trade’s bed event of the year.



The bed industry will again gather to recognise the best

BEDS AND BEDROOM w ww.interiorsmonthly.co.uk 3

Firm favourite

This year’s supplier member exhibitors include Apropa, Boyteks, CPS Group, Epic Logistics, Enkev, GTA Belgium (Monks and Pieters Textiel), Handy, John Cotton, Leggett & Platt, Maes Mattress Ticking, Mert Makina, Nestor Springs, Rawsons, Recticel, Spinks, The Vita Group and Wolf Components.

‘This year it feels like we will finally be getting back to a more normal Bed Show, and I know all our exhibitors are working on exciting new product and marketing developments to launch in Telford. Our Suppliers Innovation Zone returns after its successful introduction last year, plus we are planning some exciting new features for our NBF Hub,’ says Jessica Alexander, National Bed Federation executive director.

Nowhere else will visitors get to see such a wide range of large and small companies and most major UK brands, to view all the latest product and

The Bed Show, the bed industry’s favourite event, is back for its 12th year from 20-21 September at the Telford International Centre. With another strong line-up of British and Irish bed manufacturers and suppliers, as well as a number of European component suppliers, the two-day event is a celebration of the leading bed brands coming together with hundreds of bed buyers and specifiers.

As many retailers continue to increase their product offering, the Bed Show is the ideal opportunity to see all the best names in the industry under one roof, including Airsprung, Breasley, Harrison Spinks, Hypnos, Millbrook, Relyon, Sealy,

A drinks reception will take place from 7pm, followed by a three-course dinner and coffee from 7.45pm.

Shire Beds, Silentnight, Sleepeezee, Sweet Dreams and Vispring, plus many other manufacturers and suppliers.

Sponsored by Sleepeezee, the NBF Bed Industry Awards celebrate the most successful and innovative bed retailers, manufacturers and suppliers. The bumper crop of awards aims to recognise industry leaders across 11 categories: Small NBF Retail Champion of the Year; Large NBF Retail Champion of the Year; Outstanding Bed Store/Department of the Year; National Bed Retailer of the Year; Online Bed Retailer of the Year; Bed

After last year’s dip in visitor numbers following the pandemic, the NBF Gala Dinner and Awards Ceremony is back to full capacity for 2022, and the evening of the first day promises to be a fantastic night of celebration and fun for the bed trade. This year’s host is popular TV and radio presenter Colin Murray, who has covered everything from sport to music to lifestyle in his varied career and is the current host of Channel 4’s long-running quiz programme, Countdown

Product

‘We love the Bed Show. It gives us a focal point in the year to ensure that product development is ready to show customers. Personally speaking, of the Year; Bed Manufacturer of the Year; NBF Member Sales Agent/Rep of the Year; Component Product of the Year; Component Supplier of the Year and Best Marketing Campaign.

Accommodation: There is a wide choice of hotels nearby. Discounted rates are available for Bed Show visitors. Ahead of arrival, remember to bring your e-ticket visitor badge, provided by supplier member Boyteks, before checking into the registration area, courtesy of Hypnos. Bed manufacturer Vispring will ensure visitors and exhibitors are connected throughout the event with free Wi-Fi.

BEDS AND BEDROOM

When: 20-21 September

After a challenging year, visitors are encouraged to come together again and celebrate all that is great about the UK bed industry. With an abundance of established exhibitors, returning names and even first-timers, visitors will not be disappointed with what is on offer, with a product selection that meets every price point.

‘Attendingdirector.theBed Show gives us the opportunity to meet customers old and new. You never know who will be in attendance and the opportunities that may step onto the stand. As a supplier exhibitor, it’s also the showcase for product development we’ve undertaken with our NBF brand partners. It’s often the first opportunity for us to see their finished products we’ve been working towards,’ says Chris Francis, Enkev UK UK sales manager.

Organised by: National Bed Federation, the trade association for UK-based bed manufacturers and their suppliers.

Who for: Retailers and specifiers interested in British and Irish-made mattresses, divans, bedsteads, futons, headboards and bedding (pillows, toppers). Bed manufacturers and specifiers looking for ticking, springs, foam, fillings, bed machinery, plus many other bed-related components, should make the Suppliers Innovation Zone their first port of call.

Who: British bed manufacturers, component suppliers and more than 60 guest exhibitors – from big industry names to small niche companies – showcasing their latest innovations, offers, promotions and sales support for the UK market.

Any visitors who need to bring children with them into the halls are requested to do so on the second day of the show. Under 15s are permitted, but pushchairs, buggies and prams must be left at the cloakroom. There are no creche facilities at the show or the venue. Any visitor aged 16 or over needs to register for a badge.

‘We’re looking forward to seeing our customers and all the NBF members again, and celebrating all the hard work and successes at the annual Gala Dinner and Awards on the evening of 20 September,’ says Ebrahim Patel, Vogue Beds

Exhibition entry: Free, along with complimentary show planner

Opening times: Tuesday 20 September 9am–5.30pm; Wednesday 21 September 9am–4pm

4 BEDS AND BEDROOM September 2022

He continues: ‘Natural, traceable, organic and biodegradable fillings are more relevant now than ever. Enkev is proud of our valued position as a NBF supplier, and we look forward to seeing everyone at the Bed Show.’

THE BED SHOW: THE ESSENTIALS

Visit: www.bedshow.co.uk

Where: The International Centre, Telford, Shropshire TF3 4JH

A new meeting point in the NBF Hub will host some of the industry’s experts in technical support and provide a comfortable space to sit back, relax and catch up with colleagues.

Parking: On-site free parking (over 1,400 spaces)

it’s a great time to mix with customers and suppliers, catch up with former colleagues and meet new customers,’ says James Appleyard, Deluxe Beds sales director.

Show hospitality: Five on-site cafes will serve snacks, sandwiches and light refreshments. All visitors and exhibitors benefit from complimentary refreshments courtesy of NBF members BekaertDeslee, Jay-Be, Harrison Spinks, Silentnight and The Vita Group. Pick these up at the NBF Hub and meeting point at the entrance to Hall 3. Note, the International Centre is a cashless venue, taking card-only payments.

For more information about our innovative products contact us on 01457 861141 or Email : sales.uk@carpenter.com A WORLD LEADER IN WHEREPERFORMANCETOPPERSPILLOWSMATTRESSESYOUNEED IT MOST. NEW ISOTONIC PRO COLLECTION R We look forward to seeing you on STAND B10 sleep better™ is a trade marks of Carpenter Co.

Sealy has worked with the Orthopaedic Advisory Board, an independent panel of orthopaedic surgeons, bio-mechanical engineers and medical scientists, to develop the unique patented technology.

At the heart of the range is the unique AlignSupport Coil. A unique spring system, it first senses your body and provides an initial response, then provides truly personalised, deep-down support that helps maintain the body’s natural posture during rest, reducing muscular tension and strain.

With more than 100 years of experience making premium mattresses, Sealy’s know-how has helped develop its new product direction, which is also based on cutting-edge technology and stateof-the-art research. The new Posturepedic range has been designed around skeletal symmetry: to help hold the body’s posture parallel to the sleep surface, align hips and shoulders and keep the spine straight yet relaxed, offering everyone genuine support, true comfort and durability you can depend on.

durability, while BasePlank offers an outstanding foundation providing structure and integrity to the mattress.

‘Sealy’sexperience.missionis to design and create dependable products that work for everyone, delivering genuine support that everyone can feel and the true comfort that everyone deserves. Based on industry-leading research, the new Posturepedic range exemplifies the science and technology for which Sealy is renowned worldwide,’ says Tuley.

The new range is evidence of Sealy’s investment in the global research and development facility and its ongoing commitment to cutting-edge

BEDS AND BEDROOM 6 BEDS AND BEDROOM September 2022

‘The combination of smart innovation, precise engineering, industry-leading research and unique testing to ensure quality and durability is what makes Sealy Posturepedic different, providing unparalleled sleep quality. We wanted to provide a totally unique mattress that stands apart from everything else, and we really have achieved just that. This year marks the start of a new era for Sealy and we plan to continue to innovate. It’s an exciting time indeed,’ says Mark Tuley, Sealy UK sales director.

Visit: www.sealy.co.uk

First-classits feeling

Sealy Posturepedic

Combining a range of feature filling combinations and a high-quality and durable Comfort Core within each mattress, such as gel-infused foam or MemorySense foam, the Elevate and Elevate Ultra collections also provide that all-important pressure relief where it’s needed most, offering a first-class feeling, night after night.

In every Sealy Posturepedic mattress the spring system is upheld by a number of unique features. The UniCased edge support system maximises the sleep surface across the mattress, preventing the ‘roll-off’ feeling and adding to

research and development.

Sealy UK is on a mission to provide everyone with correct spinal alignment whilst they sleep

The brand has also recently undergone a brand repositioning and relaunched its website. This is designed to deliver an enhanced shopping experience which supports its retail partners, and also features an online shopper tool that will guide consumers through the mattressbuying

True comfort: the AlignSupport Coil maintains natural posture during rest

The mattresses also benefit from extensive testing via Sealy’s advanced and one-of-a-kind research and development facility in Australia.

Alongside these product innovations, Silentnight also encompasses wider sleep in our top-of-bed products – from Cool Touch pillows to weighted blankets. Indulge in the range of Rest Assured mattresses, each one hand crafted with natural fibres to give the upmost quality, plus they’re sustainable too.

all types of sleepers. It offers total sleep solutions from beds, headboards and mattresses to bedding and bedroom accessories, with all beds, headboards and mattresses handmade in its UK factory and rigorously tested to the

See all the latest sleep solutions for yourself on stand B50.

Silentnight is the UK’s most trusted sleep brand, backed by 75 years of sleep expertise, and is also recognised as a Superbrand for over 16 consecutive years. It knows, through a breadth of research, that people and sleep come in many forms and too many people are compromising on their sleep. Silentnight believes everyone, everywhere should get the best out of bedtime and it is its mission to provide a range of sleep solutions for a nation of unique sleepers. Its leading category awareness enables Silentnight to utilise its expert voice to help the nation sleep better. It also leverages its expertise to support the vulnerable, including partnering with the charity Zarach, which delivers beds to children in poverty, providing them with a basic need of a quality night’s sleep. The company is proud to be regularly donating products to such a worthy Silentnightcause.has developed a strong core product offering, underpinned by a wealth of sleep expertise and accolades, including Which? Best Buys, delivering best-in-class sleep

8 BEDS AND BEDROOM September 2022for

highest standard in its one-of-a-kind, in-house SATRA-approved testing lab. It continues to invest in research into sleeping habits, sleep technology and sustainable solutions, enabling it to develop its sustainable product offering, advance scientific innovations woven into its products and introduce new sleepDiscovertechnology.thelatest products from Silentnight at the Bed Show. Health and wellbeing is encapsulated in the new Lift mattress range. Using Intense fabric technology, the Lift mattresses are scientifically proven to improve sleep quality so you can rest and recover, ready to take on the day ahead. The children’s ranges Healthy Growth and Safe Nights will also be showcased, aiming to help toddlers up to pre-teens get the quality sleep they need to grow, while giving parents peace of mind too.

Sleep is easier than ever with the just sleep range of rolled mattresses, while trend-led bed frame options elevate any bedroom, creating a perfect foundation to flourish in a sanctuary tailored to you.

Innovationsolutions

just sleep Lift

BEDS AND BEDROOM

Visit: www.silentnight.co.uk

Silentnight will debut several products

for the ‘lift’ you need to take on tomorrow For more information, contact us: the UK’s most trusted sleep brand silentnight.co.uk Featuring our intense™ sleep surface, scientifically proven to help your body relax for deeper, undisturbed sleep. enquires@silentnight.co.uk 01282 851111 Our lift by Silentnight range of mattresses are proven by science to improve the quality of your sleep, so you can rest, recover and take on tomorrow. Find us on StandB50 Join us at Telford Bed Show 20 - 21 September 2022

‘We’re excited to be attending the Bed Show again and look forward to

available only in-store. This will help the retailers differentiate their ranges from online retailers.

Sleepeezee will introduce a multitude of products

BEDS AND BEDROOM 10 BEDS AND BEDROOM September 2022

It will also be launching a wide range of bedding, offering more choice, better pricing and more options available to its retail partners.

Sleepeezee will also be refreshing its Backcare offering with a range of three beds: Ortho Bespoke features luxurious natural fillings and offers a firmer level of comfort for those who prefer extraShowcasingsupport. alongside these two new collections, Sleepeezee will also be launching three ranges based on memory foam, natural and latex fillings stories, which will be exclusively available for bricks-and-mortar retail partners, offering them a wide range of products Cool Rest

Sleepeezee will be launching a number of products and collections at the Bed Show, backed with marketing and in-store support for its retail partners, as well as a promotional calendar.

Be cool

A range perfect for the recent hot weather, Sleepeezee will launch a new and upgraded Cooler Collection: Cool Rest, made up of three models, featuring a Cool Touch cover and unique TemperatureSmart technology, both proven to reduce body temperature during the night. TemperatureSmart technology within the mattress, situated just under the cover, helps conduct excess heat away from the body naturally and continuously. The cooling strips work across the entire mattress, helping you maintain that ‘just right’ temperature, all night long.

Jessica Ennis-Hill is Sleepeezee brand ambassador

showing our retail partners all the great new products we have on offer. Everything we are taking to the show this year is brand new, so there is plenty for retailers to come and see – not to mention you can grab a gin and tonic or ice cream from our stand,’ says Amy Curtis, Sleepeezee head of marketing. Visit: www.sleepeezee.com

Defeat the heat

LEAVE THE REST TO US New range launches at Telford 20-21 st September

AND

BEDS BEDROOM

CelebrationsLuminareSpectra5000

The company’s return to in-person shows post-pandemic saw it win the prestigious NBF Bed Product of the Year last year. It went on to be awarded the Best of British at JFS Awards in April, followed by Fara Butt, Shire sales and marketing director being hailed as Business Woman of the Year at the Yorkshire Choice Awards in May.

‘We are thrilled to have so much to celebrate, the silver jubilee and a whole host of top awards is affirmation of our company’s achievements. The range of prestigious industry awards is proof that the company is not only responsive to the current manufacturing and retail climate, showing tremendous ability and agility, but is able to make commercially successful decisions for its retail partners in a difficult trading climate,’ says Butt.

Visit: www.shirebeds.co.uk

Shire Beds is marking its 25th anniversary with new products

12 BEDS AND BEDROOM September 2022

The awards didn’t stop there: Interiors Monthly readers chose Shire as Best Bed Manufacturer (Value) last month.

Shire Beds is celebrating 25 years in the bed industry. As well as celebrating its silver jubilee, Shire is riding on a high, having won major industry awards over the past 12 months.

The Spectrum is the company’s latest innovative collection. It addresses the need for a great night’s sleep without breaking the bank. Within Spectrum there are two selections of six mattresses, one exclusively for bricks-and-mortar retailers and the other uniquely designed for online etailers. The ranges offer a variety of feels and spring counts, from open coil to luxury pocket sprung. The differing feels are achieved by integrating spring and comfort fillings. They will be available for the first time at the Bed Show.

‘At Shire Beds we are always striving to improve our quality and sustainability. We have recently completed the full FSC certification. You will see the new FSC label on all our divan bases to give you peace of mind. Shire Beds joins the very limited number of UK bed makers who have this accreditation,’ Butt says.

‘Shire Beds is now firmly in a position to offer an enormous choice to customers, from the award-winning Signature range at the luxury hand-made sector of the market to the hugely successful Artisan range sitting firmly in the middle market, plus a vast choice of great-value, quality mattresses at affordable prices, making Shire Beds a must see for any visitor to the Bed Show.’

Paisley

Shire Beds: The Proven Winners www.shirebeds.co.uk | 01924 439 898

Recently established as the sister brand of Harrison Spinks, New Dawn is a mattress collection purpose-designed to be both sustainable and contemporary without compromising on luxury or comfort. Launched in the summer with John Lewis, a newly created version

Unrivalledevery

New Dawn

Each mattress starts its life at Harrison Spinks’ 300-acre farm in North Yorkshire, where sheep are reared on rich, untreated pastures, and hemp and flax crops are grown on fertile fields without the need for pesticides.

for the independent sector will be showcased at the show.

Handcrafted and upholstered in Harrison Spinks’ Yorkshire factory, the eight-piece sustainable Foundation Headboard collection is manufactured using FSC accredited wood, a proportion of which is created from recycled materials, and polyester that is GRS certified, reiterating the company’s no-foam policy. All the materials are 100% recyclable at the end of the mattress’s life. The four strutted and four deep headboards are named for some of the world’s most sustainable cities including Helsinki, Portland, Reykjavik andDesignedVancouver.topair perfectly with Harrison Spinks’ range of mattresses, the newly created Ottoman base collection features end-opening storage, providing a space-saving solution.

BEDS AND BEDROOM 14 BEDS AND BEDROOM September 2022

Creatingmaterials.abespoke sleep experience that offers all the benefits of a restful night’s sleep without the need to turn the mattress, the Mauritius, Hawaii and St Lucia models from the Bed Tailor Turn Free range are options for those seeking a fuss-free sleep. Using materials including British wool, Egyptian cotton and mohair, these no-turn mattresses remove the need for heavy lifting and are FR chemical treatment free.

Created for sleepers who lean towards a firmer feeling mattress, the Optimum Support Collection is an orthopaedic range. Named after precious stones, the four-piece range uses only the finest natural, recyclable and responsibly sourced

Harrison Spinks is creating a sustainable and luxurious sleep experience

Three new models, the 1750Q, 4250Q and 8250Q, all feature layers of Micro Springs for contouring comfort, multiple levels of foam-free Fibrelux for a breathable night’s sleep, and innovative Cortec Quad Pocket Springs for superior support.

The Harrison Spinks farm

With luxurious materials and a safe night’s sleep at the heart of

Visit: www.harrisonspinks.co.uk

Fifth-generation British family bedmaker Harrison Spinks, exhibiting at stand G10 at this year’s Bed Show, is paving the way for a perfect night’s sleep. Creating mattresses in the heart of Yorkshire since 1840, Harrison Spinks meticulously blends nature and technology to create unrivalled sleep comfort, which is sustainable and handmade using the finest raw materials.

St Lucia

mattress, the bedmaker ensures every range is 100% foam-free, glue-free and FR chemical treatment free, ensuring a better outcome for the sleeper and theAtplanet.thisyear’s show, Harrison Spinks will be presenting its new New Dawn collection, alongside its Optimum Support collection, Bed Tailor Turn Free range, Foundation Headboard collection and exclusive Ottoman bases.

HARRISONSPINKS . CO .UK

The True Bedmakers

We have been creating the ultimate in luxurious comfort since 1840, making mattresses that have been lovingly homegrown and handmade in the heart of Yorkshire. We are also the world’s most vertically integrated bedmakers. From growing our own natural fillings, to designing glue free spring systems and weaving our own fabrics, we are passionate about leading the way in luxury sustainable sleep. We are pleased to be awarded the Interiors Monthly Sustainability Award!

‘The commitment of the Responsible

Hypnos will continue to champion the benefits of wool and fairly support

Wool Standard is to enhance UK farming standards by harnessing the expertise and perspectives of woolgrowing regions worldwide. Working with The Woolkeepers initiative we can provide certified quality wool that is environmentally and socially mindful, and we are pleased to see Hypnos supporting the standard in its new collections,’ says Anna Heaton, Textile Exchange fibre and materials strategy lead.

Hypnos has committed to Textile Exchange’s Responsible Wool Standard, becoming the first brand in the UK, in any industry sector, to source certified wool from British farms that meet this established, globally recognised standard.

‘We’re constantly looking to use more low-impact materials and moving beyond neutralising our carbon footprint to actively helping to regenerate the planet with pioneering initiatives and relationships,’ he adds.

Visit: www.hypnosbeds.com

The Responsible Wool Standard is recognised worldwide, but British-grown RWS certified wool is still relatively new to the UK market. It introduces expertise from major wool-growing regions worldwide alongside climate strategies for the future. Adhering to this progressive standard means considering the wider impact of the whole supply chain on the environment, animals and community.

‘Our investment in supporting this progressive international standard in Britain demonstrates how seriously we take our commitment to credible, sustainable initiatives, which we know are increasingly important to consumers – but better yet, we know they are the right thing to do. Auditing each business and farm thoroughly, the Responsible Wool Standard will help to ensure a positive impact on the environment and British farming communities alike,’ says David Baldry, Hypnos group md.

Hypnos has set a Responsible Wool Standard first

BEDS AND BEDROOM 16 BEDS AND BEDROOM September 2022

New commitment

British farmers and communities through its established partnership with The Woolkeepers, to guarantee transparency and integrity from farm gate to shop floor.

The Bed Show will see Hypnos present new and improved mattress collections, including the Pillowtop Collection using British wool. Having created the first Pillowtop mattress in 2011, Hypnos has been redefining the collection over the years to ensure its enduring popularity. This latest collection has the benefit of a more medium feel, giving comfort coupled with high-performance, ethically sourced fibres.

This commitment supports Hypnos’ ongoing mission to create sustainable sleep solutions using materials and fibres that are responsibly sourced, providing reassurance to both consumers and retailers alike.

Mark Hayman farms Higher Combe Farm in Crediton, Devon

Certiﬁ

Made with Organic. ed by Soil Association cation DK31026.

hypnosbeds.com Carbon Neutral Inspired by Nature 100% Recyclable A sleep experience that focuses on celebrating the beauty of true organic and the prestige of heritage. Exclusive to Origins Organic studios and stockists. Re ned by nature. Wise by tradition. Sl p made n ura y

Certiﬁ

Alongside this is the double-sided Pure pillow. On one side is a layer of supportive foam featuring PostureCells – like a mini-Mammoth mattress for the head – while on the other is a layer of SkyFoam, for those who love to really sink into a pillow at night.

Every aspect

Visit: www.mammothcomfort.com

The Mammoth Carbon duvet and pillow is engineered to feature anti-static carbon threads that prevent the build-up of electrical charge. The body and mind are free to relax and destress through night. The anti-static properties also stop the duvet from attracting dust –as they do in medical clothing.

In sleep trials at Northumbria University on Mammoth’s Medical Grade foam mattresses, participants fell asleep 29% quicker, experienced a 7% increase in sleep efficiency and reported 21% more enjoyable sleep. In independent material tests, Mammoth’s technologies were also shown to achieve 69% faster cooling and 46% greater pressure relief.

Building on the success of the Comfort Collection – which features its unique, naturally cooling Medical Grade foam and PostureCell technologies – Mammoth is launching the Comfort Bedding Collection, designed to pay attention to every aspect of the sleep environment.

BEDS AND BEDROOM

is hypoallergenic, vegan-friendly, free from plastics and suitable for sensitive skin types. Micro-Fresh plays its part in preventing bacteria growing, spreading and surviving on textiles and surfaces. No bacteria also means no odours, which reduces the need for intensive cleaning and extends the lifespan of products.

Also launching this month is Mammoth’s FastTrack delivery service. Offering speed and convenience to those who want to upgrade their comfort levels quickly, this service will initially be offered on two of Mammoth’s best-selling products: the Shine Hybrid 2000 and Pure 24.

Fast-track delivery and a bedding collection are among Mammoth’s developments

collection: among the new pillow options is the innovative HoneyComb Hybrid, which sees a soft inner of 35g per sqm blown fibre encased in a supportive, pliable foam shell.

Demonstrating the same heritage in healthcare, the Comfort Bedding Collection is designed to make every night in bed more healthy, hygienic and enjoyable. Mammoth’s signature foam features prominently in the new

18 BEDS AND BEDROOM September 2022

The Mammoth Bedding Collection markthemicrobialMicro-Freshfeaturesanti-technology,world-renownedofhygienethat

Shine

There are other technologies, too.

Featuring Mammoth’s award-winning technologies and scientific testing, our growing product range is designed to maximise comfort and create a sleep environment that helps you wake up feeling refreshed and ready to take on the day ahead.

The UK’s leading health mattress collection An all-new bedding range NEW Mammoth FastTrack delivery service Ready to add a healthy choice to your shop floor? Visit us on stand F100 at the NBF Show or contact us today at sales@mammothuk.com Well well well even more healthy choices - faster

Above left: Sonlevo Above: Unity

Nectar Sleep

BEDS AND BEDROOM 20 BEDS AND BEDROOM September 2022

its acquisition of part of The Foam Company, GNG has added the luxury Sonlevo mattress brand to its portfolio. Its exclusive TrueGel technology and the look and feel of this collection has helped establish the brand quickly.

GNG Group is showcasing three brands at this year’s Bed Show: Komfi, Sonlevo and Nectar DesignedSleep.aspart of GNG’s plans for a greener and more sustainable future, Komfi includes the development of carbon-neutral mattresses, and the show will see the launch of the Unity vacuum-packed mattress range. Benefiting from an affordable price point, Unity further boosts the diverse Komfi collections of Active, Sensory andFollowingRhea.

There will be five Sonlevo models on display, along with examples of the

POS available. The entire range is recommended to its members by the Football Medicine and Performance Association, as the products offer correct posture support and ultimate comfort, ensuring the best sleep and therefore the best performance.

GNG will showcase a trio of brands

As an NHS approved supplier, GNG manufactures to the highest standards. All mattresses are made in the UK to National Bed Federation approved standards and come with a 10-year guarantee. The group also prides itself on being an environmentally responsible organisation and has been accredited with carbon neutral certification.

has enabled it to meet new business demands and develop partnerships with companies such as Nectar Sleep, whose products will also be on display on the GNGWithstand.afocus on exceptional comfort, combined with a 365-night trial and lifetime warranty, Nectar Sleep mattresses are designed to meet the demands of modern living. Led by a global, data-driven team of experts, Nectar Sleep is changing the way people buy and fall in love with their bed. With more than two million satisfied sleepers, the brand can help boost your retail revenue by driving customers that want to ‘try before they buy’ directly to yourGNGstore.Group brands will be displayed on stand G20.

As part of its commitment to continual improvement, GNG invested in expanding its West Yorkshire facilities with the opening of a manufacturing site in Normanton earlier this year, which

Tel: 01924 950 300

GNG has expanded its manufacturing capacity

Magic number

Visit: www.breasley.co.uk

Breasley has been boosting its production ability

Ahead of its half-century in 2023, Breasley continues to invest in infrastructure and product development at its Derbyshire headquarters. With an investment of over £3.5m in new machinery and the addition of 40,000sqft of space to its existing operation, it is able to offer greater capacity and faster turnaround times to Thingscustomers.aren’tjust changing on the factory floor either. Behind the scenes, the sales and product development arms of the business have continued to work together to develop a wider portfolio of products, giving customers more choice.

BEDS AND BEDROOM 22 BEDS AND BEDROOM September Building2022on investment

margins across a wider ranging portfolio and the same high level of service from our centrally focused customer contact team,’ says Bob Badman, Breasley coo.

‘We are in a fantastic position to utilise the infrastructure and technology we have been investing in. It enables us to work with our customers to ensure that our products work for them and the market they are selling to. Our ambition is to help our customers grow alongside us and we are proud of the commitment

Joining Breasley’s existing brands Salus, UNO, Amor Signature and Amor is Amor Pillow. Breasley is also growing its bespoke white-label offering and continues to add further innovation into these‘Havingproducts.astrong product offering gives us the platform to offer an increased selection to our customers. This gives a wide range of benefits, including the ability to offer the best

The Bed Show will see the debut of four mattress collections: the EcoBrease Collection, UNO Deluxe Collection, Salus Back Care Collection and the UNO Cushion Collection. Alongside these, the UNO Select Series, Amor Signature and Amor Collections will also be on display at the show.

Breasley will debut four collections

they have shown us,’ says Jason Martin, Breasley operations manager.

Over the past 18 months, Breasley has continued to establish its brand offering and has plans to further enhance its products over the coming months.

BEDS AND BEDROOM 24 BEDS AND BEDROOM September 2022for

Focus on each customer who walks through the door has never been more important. Maximising every sale is vital. With lower footfall in stores, increasing the average order value has never been so GenerateelementsalesdiscussShowforconstantlyBedpartnersdemonstratedProtect-A-Bedessential.hascontinuouslyitsabilitytohelpretailsignificantlygrowsales.‘We’reexcitedtobereturningtotheShowthisyear.AsabusinesswearelookingtohelpdrivesalesallofourretailpartnersandtheBedallowsaperfectopportunitytohowwecansignificantlygrowintheirbeddepartment.‘Productinnovationisonesmallofhowweunlockgreatersales and reward

Maximising each sales opportunity is vital

our partners. The Therapeutics range featuring Copper, Graphene and Charcoal mattress protectors has been a great success. Supporting our innovative mattress protectors is our specialist sales training, which is vital to unlock sales potential. Our Protect-A-Bed team are incredibly adaptive and ready to support this in any retail environment, driving attachment rates to over 70%,’ says Gowsh Shan, Protect-A-Bed national sales‘Wemanager.support training through a bespoke reward system via the ProtectA-Bed Platinum Club. The club has been running consistently for multiple years now and the results have been excellent. Both existing and new partners have

joined and are benefiting from the focused approach and rewards for growing sales. The Platinum Club has been designed to build, recognise and reward success with unique promotional and discount opportunities, sponsored incentives and tailored POS solutions, as well as membership rewards.

‘Our ability to upskill your team and increase your sales revenue by maximising every sales opportunity is well documented. We can manage every step of the process for you and build a reward scheme through the Platinum Club. Visit our stand at the Bed Show for exclusive Platinum Club offers and to see our advanced Therapeutics range.’ Visit: www.protectabed.co.uk

Contact Protect-A-Bed ® to start increasing your profit: sales@protectabed.co.uk | 02087 310020 • Professional Sales Training & Motivational Programme • Best in Class Product Innovation and Cooling Technology • Genuine 15 Year Guarantee Programme • State of the Art Dynamic Display Bays • Award Winning Customer Service & Claims Resolution Market Leading Mattress Protector Brand, Featuring Cutting-Edge Materials Including Copper, Graphene, Charcoal and Bamboo! FIND US AT STAND C14 20 - 21 Sept Telford2022

‘We couldn’t have asked for a better first half of the year, particularly given the current economic climate. We’re continuing to grow, continuing to pick up fantastic awards, and continuing to deliver products that combine smart technology with world-class engineering and expertise from our in-house sleep

Building on its success of securing 75 product awards in 2021, 2022 has also seen significant wins in the consumer awards sphere. Earlier this year Emma picked up two further Which? Best Buy awards for its Emma Helix Hybrid and

The world’s number one D2C sleep brand and latest NBF member, Emma – The Sleep Company, has had plenty of reasons to celebrate so far in 2022. Now with more than 30 active markets, Emma is also the most international D2C sleep brand, having expanded to a further 18 countries since 2019.

lab, to ensure we’re adapting to the needs to the modern sleeper,’ says Neil Robinson, Emma country sales director – retail UK & Ireland.

World in motion

Its growing team of more than 850 ‘Emmies’ now base themselves in one of five worldwide offices – Frankfurt, Lisbon, Manila, Shanghai and Mexico City – or work remotely within the market, with many key hires being made in the retail team as Emma’s omnichannel strategy continues to be one of its key growth levers.

In February, the company reported a turnover of €645m for 2021 – a growth rate of 59%. This was the fourth full financial year growing profitably from cash flow. The UK business continues to be a key contributor to that success, with Emma’s UK teams investing heavily into the brand, outspending the more traditional brands in the market.

Emma is gearing up to debut its first motion range

Visit: www.emma-sleep.co.uk

Turnover reached €645m in 2021

BEDS AND BEDROOM 26 BEDS AND BEDROOM September 2022

Emma Diamond Hybrid, adding to the Best Buy for the Emma Smart Hybrid lastThesummer.brand is now getting ready to debut its Emma Motion range, which includes Emma’s first smart mattress.

‘Our breakout Emma Motion range, which includes Emma’s first smart mattress, will be a gamechanger for us. We’re on a mission to revolutionise the sleep market and defy the rolled foam stereotype and I’m looking forward to the launch of the Motion range later this year. I’m confident our customers will love it just as much as we do.’

made in germany

Wiemann has had a successful year

Busy time

enquiries@wiemannuk.co.ukwww.wiemannuk.co.uk

Create your perfect bedroom with Wiemann

Bedrooms of distinctive style, quality and value

at the INDX Beds & Bedroom show on 13th-14th and Long Point Autumn Show from 19th-21st. In October we will be at the Autumn Furniture Show on 4th-5th,’ says Simon Hewitt, md of the producer’s sole UK and Irish agent, Litmus Furniture.

Award-winning German bedroom manufacturer Wiemann is exhibiting at various trade shows throughout the Autumn.‘InSeptember

Visit: www.wiemannuk.co.uk

we are attending the Bed Show on 20th-21st as a guest exhibitor – find us on stand G70. We’re

Monaco

‘Expect to be impressed with the quality and value for money of our VIP premium offerings. Our entry-level products offer an attractive price tag too. All our ranges are versatile as well as beautiful and everything we offer is underpinned by our excellent customer service. We also offer a full delivery and assembly service to all stockists, and product sales training and after-sales service via our team of regional agents.’

Wiemann has a packed show schedule

Quito

28 BEDS AND BEDROOM September 2022 BEDS AND BEDROOM

with new products across all price points and favourite ranges updated. On show will be collections including the everpopular Monaco, which comes in four variations incorporating different doors, finishes, features and accessories and is consistently among its bestsellers for the UK and Ireland. There will also be the opportunity to see newcomers Asmara and Quito, which have been instant hits since their launch earlier this year.

The circular range offers fully circular fibres that deliver maximum performance while minimising environmental impact.

ENKEV offers a range of circular and natural products

replaces – when it comes to comfort, ventilation, durability and sustainability. The first recycling cycle reduces the material’s carbon footprint by 1.37 times; the second cycle reduces CO2 impact by 2.02 times; and the third results in carbon emissions that are 4.66 times lower.

The natural range is produced using either plant-based fibres or animal hair. This is then blended and bonded using latex, resulting in a product that is 100% plastic-free with a lower CO2 footprint. The choice of natural materials includes: alpaca, coir, cotton, flax, hemp, wool and horse hair.

ENKEV’s sustainable solution minimises reliance on PU foam

towards more sustainable product builds.

The Labyrinth product has been proved to outperform PU foam – the synthetic solution it most readily

No virgin materials are used, helping companies not only to reduce their CO2 footprint, but also to cut down dependence on materials such as plastic, contributing towards the global transition to a circular economy.

Visit: www.enkev.com

Sustainability, integrity, innovation and transparency – as well as a focus on people and the planet – are not just taglines for ENKEV: they are values it truly believes in and puts at the centre of its Naturalmission.and circular products engineered by ENKEV see almost limitless applications in numerous sectors currently dominated by PU foam. By simply substituting the utilisation of PU foam with natural or circular materials, the natural balance of the planet is not interfered with. This also contributes to a reduction in CO2 and other harmful emissions.

ENKEV’s natural, as well as circular and recyclable alternatives, are matched by density to a wide range of synthetic foams in use today. These offer businesses a simple way to reduce their reliance on damaging materials, taking strategic steps to move them

BEDS AND BEDROOM 30 BEDS AND BEDROOM September Reinvention2022

ENKEV has been engineering quality products from natural fibres for 90 years. With production sites in the UK, the Netherlands, Belgium and Poland, as well as a warehouse in the US, it continues to seek to reduce the dependence many industries have on plastics by introducing them to the innovative circular products in its portfolio.

Our quest is to inspire young minds, encourage them to dream big and imagine just how amazing the real world could be. Available in 3 comfort options QUEST mattresses provide the essential support needed for healthy physical and mental development, ensuring the best nights sleep. Discover more – visit jaybe.com million100plasticbottlesrecycled+ Join our QUEST to save the Earth! Featuring Eco Award-Winning Advance e-Fibre*: *Statistics are based on the life cycle analysis of Advance e-Fibre when compared to cotton. Results verified by an independent body.

ShowBed,20-21September,Telford BEDS AND BEDROOM 32 BEDS AND BEDROOM September 2022 VISIT OR ENTRANCE D10 D20 D30 D45 D70 B50 C60 C50 B30 A20 B10 C10 C12 C14 A10 A30 C20 C30 C40 B40 D40 RELYON, DUNLOPILLON BF HU B SHIRE BEDS CAFE WEST SLEEPEEZEEE SLEEPMMAUK SIESTA BEDSKAYMED/KAYFOAMRESTSILENTNIGHT,ASSUREDDUVALAYMALIVIN G C ARPENTER, SLEEP B ETTER ORDORITEM ATTRESSGARD PROTECT-A-BED XSENSOR VISPRIN G COMPANYBURGESSBEDDINGLTDKEEN&ABLEMILLBROOK,CHITTENDENECLIPSE;G Carpenter: Sleep Better B10 Duvalay A20 Emma Sleep UK B40 K aymed/Kayfoam B30 MA Living A10 Mattressgard C10 Orderite C12 Protect-A-Bed C14 Relyon: Dunlopillo, Relyon C20 Shire Beds C30 Siesta Beds C60 Silentnight: Silentnight, Rest AssuredB50 Sleepeezee C50 Vispring C40 Xsensor A30

THE EXPERTS IN SLEEP*

that lies at the very heart of our business. That’s why we have been burning the midnight oil for nine months, developing and refining our new range. Because innovation never sleeps. THE NEW COLLECTIONS PREVIEW AT INDX BEDS AND BEDROOM SHOW 13TH & 14TH SEPTEMBER AND THE NBF BED SHOW TELFORD 20TH & 21ST SEPTEMBER INNOVATION NEVER SLEEPS #perfectsleepmillbrook-beds.co.uk BY MILLBROOK BED CO

Perfect sleep. A simple statement

Able D45 Kyoto D60

BEDS AND BEDROOM

E80

E30

Hypnos

D40

Super Kutu

F70

E20

Deepsleep Beds: Deepsleep Beds, Giltedge Beds, Espoir

CPS Group

Uno, Amor,

D30

Global Textil Alliance: Belgium/Pieters Textiel

Springs E15 Recticel E50 Sealy UK E100

Spinks

Sweet Dreams

D70

Keen &

D50 ENTRANCE D10 E15E20 E12 D20 D30 D45 D70 B50 C60 C50 B30 B10 C10 C12 C14 C20 C30 C40 B40 E100 D60 D50 D40 E80F70 E70 E60 E50 E25 E30 F45 E40 F30 E65 CAFE SOUTH RELYON, DUNLOPILLON BF HU B SHIRE BEDS CAFE WEST SLEEPEEZEEE SLEEPMMAUK SIESTA BEDSKAYMED/KAYFOAMRESTSILENTNIGHT,ASSUREDCARPENTER,SLEEPBETTER ORDORITEM ATTRESSGARD VISPRINPROTECT-A-BEDG SEALYBOYTEK S G TA B ELGIU MTHE VITA GORIGINROUP,CPSGROUP I NNOVATIONZONECAFE VOGUECOMPANYBURGESSBEDDINGLTDKEEN&ABLE KYOTO RECTICELHANDYLTDMAESMATTRESSTICKING SPINKS M ILLBROOK, MILLBROOK BEDS, CHITTENDEN & EASTMAN, ECLIPSE; MOTION SENSE DEEPSLEEP BEDS, G ILTEDGE BEDS, ESPOIR B REASLEY, AMOR, SALUS, UNO E10 SWEET DREAM S N SPRINGSESTOR VKSUPERMACHINERYMATTRESSKUTUVEAMBALAJ JOHNNON HYPNOS

34 BEDS AND BEDROOM September 2022

Handy

Mattress Ticking E25 Millbrook: Millbrook Beds, Chittenden

E60

Maes

Eastman,

Eclipse, Motion Sense D20

Origin E70 VK

E65

ShowBed,20-21September,Telford

Ve Ambalaj E12

The Vita Group: Mattress Machinery

Breasley: Salus

Boytecs

Burgess Bedding

John Cotton Non Wovens

Nestor

Vogue

E10

Beds D10

E40

September,20-21,ShowBedTelford BEDS AND BEDROOM w ww.interiorsmonthly.co.uk 35 G10 F10 G20 G40 G50 F100 F90 0 F80 F60 F55 F50 F45 F30 F40 G70 CAFE EAST H ARRISON SPINKS, SOMNUS SHAKESPEARE BEDS/KOZEE SLEEPGNG GROUP, KOMFI, SONLEVO, NECTAR DELUXE BEDS, HAMILTON & JAMES, KAYE & STEWART, MODERN LIVING, PENNINE BEDS H EALTH BEDS F5 DREAMLAND BEDS WIEMAN N AIRSPRUNG AIRSPRUNGGROUP,BEDS,GAINSBOROUGH NNOVATIONCAFE APROPA E NKE COMPONENTSWOLFVLEGGETT&PLATTSPRINGSJOHNLOGISTICFRAWSONILLINGSEPICSCOTTONNONWOVENS M MAKINAERT G45 N ORFOL K F EATHER MAMMOT H NCAFEORTH Airsprung Group: Airsprung Beds, GainsboroughF90 Apropa F40 Deluxe Beds: Pennine Beds, Modern Living, Kaye & Stewart, Hamilton & James G40 Enkev F55 Epic Logistics F45 GNG Group: Komfi, Sonlevo, Nectar G20 Harrison Spinks: Somnus, Harrison Spinks G10 Healthbeds G50 John Cotton Non Wovens F70 Leggett & Platt Sptings F50 Mammoth F100 Mert Makina F80 Nectar G20 Norfolk Feather G45 Rawson Fillings F30 SATRA NBF Hub Shakespeare Beds/Kozee Sleep F10 Wiemann G70 Wolf Components F60

PURe

H & PURe H XL is ideal for distributing pressure over pocket springs without limiting the point elasticity teh the pocket springs provide. PURe H's ﬂexibility means it can even be used as a comfort layer. +44(0)169Enkev.com 73 32 sales@enkev.co.uk600 naturally was just the right thing to do.

Its open and resilient structure allows PURe C & PuRe C XL to create a good micro-climate (which is an advantage with mattresses, furniture, car seats, ﬁlters, etc).

its

Don’t judge a mattress by cover

PU Replacement Visit us on stand F55 at The NBF Beds Show