BEDS AND BEDROOM
An Interiors Monthly supplement in collaboration with the National Bed Federation
Cornerstone
Bed Show will again see a vibrant blend of British and Irish manufacturers
Bed Show makes a highly anticipated return to Telford International Centre on 23-24 September in its now wellestablished role as a cornerstone of the UK’s bed industry, with its vibrant blend of British and Irish manufacturers and component suppliers as well as a handful of European suppliers.
Sector leaders and emerging innovators will gather under one roof to showcase their latest creations and cutting-edge technologies in mattresses, divans, bedsteads, futons, headboards and bedding, at the National Bed Federation-organised exhibition.
More than 60 brands will be taking part, including Breasley, Harrison Spinks, Highgrove Beds, Hypnos, Kaymed, Komfi, Sealy UK, Silentnight and Sleepeezee, making the show an unparalleled opportunity to explore the forefront of bed design and craftsmanship.
‘The Bed Show is a celebration of the creativity that defines our industry, and an unrivalled networking opportunity for the trade to tap into. Last month, we were thrilled to hear that the Bed Show
was voted Best Furniture Exhibition (UK) in the Interiors Monthly awards for the fourth year running. This is a testament to the quality of visitors and exhibitors, the hard work of our team and the genuine joy and buzz that can be felt throughout the halls,’ says Tristine Hargreaves, NBF executive director.
‘The NBF’s stringent Code of Practice ensures that every exhibiting bed manufacturer has undergone rigorous independent auditing to certify that they comply with UK regulations on safety, cleanliness of fillings and trade descriptions. This means that visitors can be assured that the beds they buy will be everything they say they are.’
The jewel in the Bed Show crown is the Gala Dinner and 2025 Bed Industry Awards and gala dinner, this year hosted by Vernon Kay.
The awards, sponsored by Highgrove Beds, honour outstanding enterprises in the UK and Irish bed market and celebrate the achievements of bed retailers, manufacturers and suppliers over the past year. Retail awards continue to
honour exemplary independents with the Small NBF Retail Champion of the Year and Medium NBF Retail Champion of the Year. The National Bed Retailer of the Year award returns for businesses with more than 20 stores, and Online Bed Retailer of the Year where at least 80% of sales occur online.
The awards feature four categories for NBF member manufacturers and suppliers: Bed Manufacturer of the Year, Supplier of the Year, Bed Product of the Year and Component Product of the Year.
The evening will also feature Oasish, the UK’s official number one Oasis tribute band, sponsored by new NBF member Adjust-A-Bed. Guests
are invited to mingle at the pre-dinner drinks reception, sponsored by Harrison Spinks, featuring a glittering new Wonderwall photo station to ensure they can document the evening in style.
New for the show is VIP treatment for NBF Retail Champions who have signed up for the scheme’s enhanced NBF Retail Champion benefits package. With dedicated parking and access to the exclusive VIP Retail Champions Lounge, they can enjoy the UK’s biggest bedsspecific exhibition in comfort.
Upon arrival, attendees are reminded to scan their ebadge at the registration desks, sponsored by Highgrove Beds, before collecting their visitor bag, courtesy of Gainsborough, at the Hall 3 entrance. Visitors will again have access to free wi-fi thanks to Harrison Spinks, plus complimentary parking, entry and refreshment vouchers. The vouchers can be used at the three hall cafes. The main Hall 1 cafe, sponsored by CPS Print, serves hot and cold food and caters for all dietary requirements, while the Hall 2 cafe, sponsored by Sealy UK, and Hall 3 cafe, sponsored by Silentnight, offer lighter refreshments.
While the Supplier Zone in Hall 1 will be first port of call for manufacturers’ purchasing managers and those running mattress production units, the show within a show is also surrounded with
additional seating, allowing visitors the chance to relax or catch up with colleagues away from the hubbub of the exhibition stands.
Offering the latest innovative solutions and developments in components and fillings that could soon become the new must-have technology in mattresses and other bed products, the Supplier
Zone will feature a curation of leading component and service providers including Airofreem, Alfrecell, Apropa, Boyteks, CPS Print, Enkev UK, Handy, John Cotton Nonwovens, Leggett & Platt/ Kayfoam, Maes, Nestor Springs, RA Irwin, Redwood, The Vita Group, WE Rawson, and Wolf Components.
Visit: www.bedshow.co.uk
THE FAB FOUR: WHO WILL MAKE THE SHORTLIST?
As well as the four retail Bed Industry Awards categories – the shortlisted companies are due to be revealed shortly – there are a quartet of honours up for grabs for NBF member manufacturers and suppliers:
Bed Manufacturer of the Year recognises the achievements and innovations of NBF-approved manufacturer members at a company level;
Bed Product of the Year, which includes mattresses, headboards, frames and sofa beds, recognises the most outstanding new product;
Supplier of the Year recognises the achievements and innovations of component and service suppliers at a company level; and
Component Product of the Year is awarded to the most innovative
component product or machine used in manufacturing a finished product.
‘The Bed Industry Awards are some of the most sought-after accolades in the UK and Ireland’s bed market. Winning an award really helps you to stand out from the competition and provides an opportunity to showcase your business and achievements. Each year we continue to be hugely impressed by the standard of the entries and 2025 is no different,’ says Hargreaves.
sleep great, Britain
At Silentnight we’re always looking for new ways to make sleep better. Our new UltraGel® collection provides freedom, support and instant cooling. While our new look Memory range includes new, graphite-infused memory cool® for a cooler night’s sleep. And, with POS support packages and continued brand investment, you can sleep easier too.
To make Britain’s most trusted sleep brand your most reliable retail partner, contact your Silentnight representative or call 0333 123 0892
Refresh
Sleepeezee will debut several models and a refreshed identity
Sleepeezee will unveil four collections – Jessica, Centurial, Majestic and a revamped bricks and mortar offer – on stand D40 at the Bed Show, alongside a refreshed visual identity, showcased through POS and marketing material.
‘Each collection blends elevated style with uncompromising comfort that represents the brand’s dedication to exceptional craftsmanship, innovation and luxurious comfort,’ says Amy Curtis, Sleepeezee marketing director.
‘Featured within the new collections will be a refreshed Jessica range, designed in partnership with brand ambassador Jessica Ennis-Hill. This next-generation Jessica collection sees each model specification improved, as well as a new enhanced comfort filling: Dual Gel.
‘Dual Gel is a pressure-relieving memory foam that is infused with two gel additives to regulate temperature. A red gel acts as a heat conductor that helps move away excess heat,
whereas the blue gel acts as a heat sink to manage the excess heat. The result means Dual Gel provides four times faster heat transfer than standard foam, creating a cooler, more comfortable night’s sleep.
‘On top of this, the gel beads within the foam cluster together under compression to provide additional support and reduce excessive sinking and pressure, helping to keep your spine aligned and body supported as you sleep.’
Sleepeezee will also be launching a number of natural mattresses, extending its premium collection Centurial with two additional models. The range will see the product designed with a loose topper which can be used across the collection. With 8,000 springs each, the two new models are the most supportive yet, with luxurious natural fillings including horsehair and latex.
‘Sitting underneath the Centurial collection will be a new range named
Majestic. Each model features multiple layers of British wool, silk and cashmere, finished with a soft, sumptuous chemical- free damask. The Majestic collection will offer customers premium quality mattresses, backed by a 10-year guarantee at competitive price points.
‘Finally, we’ll also be refreshing some of the bestselling retailer-exclusive bricks and mortar collections, giving in-store retail partners an equally enhanced offering.’
Visit: www.sleepeezee.com
Sleepeezee will showcase four collections
Timeless quality, luxurious comfort
WIDER CHOICE, BETTER VALUE, FASTER DELIVERY!
Our extensive Highgrove Collection ensures that you can offer consumers the widest choice of sleep comfort, along with stylish base, headboard and bed frame options.
Our latest models incorporate many unique features, ranging from our innovative EcoAdvantEdge® spring system to CopperSleep® , ChiroGel® and ErgoSense® with a real focus on healthier sleep.
We’ve added exciting new features and size options to our PowerAdjust® Adjustable Bed Collection, extended our range of fashionable bed frames and added a wide range of stylish new covers.
Highgrove use the finest quality components and fittings, combined with the latest sleep technology to ensure we continue to deliver the UK’s best value bed brand.
With our 7-day delivery service and high impact in-store support, this ongoing commitment provides stockists with a real competitive advantage and the opportunity for improved margins and increased profits. What’s not to love?
Don’t just take our word for it, Highgrove is delighted to win not one, but two Best Bed Supplier awards from two of the UK’s leading trade Furniture publications – Interiors Monthly and Big Furniture Group.
Best Supplier for Delivery Service
We’ve got some great show offers and look forward to you visiting our Stand D20 & E40 at The Bed Show, 23rd & 24th September, Telford International Centre.
Upwards
2024’s rebrand and putting a premium on personalised comfort have boosted Sweet Dreams’ shop-floor presence
2024’s Bed Show saw Sweet Dreams at a pivotal juncture. Since its foundation in 1988 it had developed a reputation for quality, customer focus and product innovation, but the company needed to embark on a significant refresh to align with the contemporary demands of a discerning customer base.
‘At the heart of Sweet Dreams is an unwavering commitment to crafting exceptional sleep experiences. Through meticulous design, premium materials and an unparalleled dedication to customer satisfaction, it has built a loyal following, and the successful rebrand was a testament to our aspiration to ascend to new heights, positioning Sweet Dreams as a purveyor of luxury sleep solutions,’ says Nick Williams, Sweet Dreams UK sales manager.
A cornerstone of this evolution was the introduction of a new product line encompassing beds, mattresses and bed frames, driven by a desire to
offer a comprehensive range of sleep options: each infused with cutting-edge technology and opulent materials.
‘Success since the 2024 show has been seen in a significant number of floor placements for our bed collections across the UK. In difficult trading conditions we are now starting to see the fruits of our hard work since the 2024 Bed Show. By placing a premium on personalised comfort, Sweet Dreams aims to cater to the diverse preferences of its target market.’
The bed range focuses on seven collections:
Premium features the company’s bestselling pocket spring systems with sumptuous knits, pillow and box tops; Landmark, with FR chemical-free, eco-friendly, sustainably sourced materials that are 100% recyclable at end of life, comes in a range of 1,000, 1,500 and 2,000 pocket spring counts, with tufted and quilted choices. The bases and
headboards are FSC compliant and made from 100% recyclable fabric; Defined Edge gives a quality encapsulated finish with a wide choice of pocket counts, with quilted and tufted options;
Launched in 2024, Naturals has pocket spring counts of 4,000, 4,500 and 5,000 featuring 24mm latex to the full FR chemical-free sleep surface, matching up with a combination of wool, lamb’s wool, cashmere and mohair;
Thetford
Copland 1000
Well-Being Pocket offers quality quilted knit and tufted beds featuring a range of health-promoting wellbeing properties. Increasing the comfort factor, a selection of memory foams completes the offer;
Traditional has long been a strength for Sweet Dreams and the latest range combines new ticks and Sweet Dreams’ quality pocket spring system to hit the mark on premium value and price; Bonnell features both ortho and comfort Bonnell springs focused on value for money and an entry price point.
The Premium, Defined Edge, Naturals, Wellbeing and Traditional collections all come with an FSC-compliant base and matching full-size and strutted
headboards, with wide choice of storage and fabric options.
A selection of the collections will be showcased on stand E50 at this year’s Bed Show, and visitors can pick up a copy of the bumper product catalogue that encompasses the whole Sweet Dreams’ range including beds, mattresses, frames, TV beds, sofa beds and sofas.
To complement its product offerings and elevate brand perception, Sweet Dreams continues to provide speedy delivery. Covering the whole of the UK, and investing in fit-for-purpose vehicles to improve accessibility into inner-city areas, Sweet Dreams is now able to offer more efficient deliveries to customers where delivery space is at a premium.
‘The Bed Show presents an opportune platform to continue to showcase Sweet Dreams and its comprehensive product offer and highlight its rich heritage and unwavering dedication to quality. The 2025 range offers an everyday low price and has very commercial floor display discounts, allowing retailers the opportunity to display great new product at an attractive price.
‘By emphasising luxury, innovation and sustainability, the company aims to solidify its position as a leader in the sleep industry. With a focus on personalised comfort and rapid delivery, Sweet Dreams is poised to captivate a discerning clientele and drive sustained growth.’
Visit: www.sweetdreamsuk.com
Finley Georgia
Crest Latex
Options, options
Breasley’s offer will include new models, accessories and own-label
Breasley is gearing up for appearing at the Bed Show this month, bringing headline launches and a refreshed experience to stand E30. Expect an authoritative, retail-ready line-up from the agile sleep brand, with products that look sharp on the shop floor and are engineered to perform for customers.
Taking centre stage is a new trio within the Uno Exclusive Collection: the Uno Exclusive Natural mattresses. These foam-only models have been designed to balance pressure relief with dependable support, and debut Breasley’s premium Uno WoolBlend quilted cover: a soft, tough, wool-rich fabric that elevates breathability and delivers a luxurious feel.
Beneath the surface, the new Uno 7-Zone support system targets shoulders, hips and lumbar precisely, helping alignment while encouraging airflow for a cooler, more hygienic night’s sleep. Available in firm, medium and plush comfort levels, there is a precise option for back, side and combination sleepers alike.
Alongside the Natural launch, Breasley will spotlight proven favourites from the current Uno E-Volve, Zen and Exclusive ranges. The display has been designed to give buyers a clear good–better–best journey, complete with
the confident aesthetics, specifications and back-of-house reliability that keep customers happy and returns low.
For retailers searching for ultrapremium, the Salus Wellbeing range will be out in force. The Sequoia 12,000, Daintree 10,000 and Monteverde 8,000 luxury toppers all use premium fabric covers with high-quality natural materials and Breasley’s advanced Salus
Sleep Technology. The combination results in indulgent, responsive comfort engineered to rejuvenate sleep and enhance overall wellbeing: an aspirational upgrade path with compelling consumer appeal.
Breasley’s offer extends beyond mattresses, with pillows, toppers and tailored base solutions, including bespoke ottoman designs and the Bed In A Box collection on display. These ranges have been developed to make add-on sales simple and help retailers evolve floor displays quickly and profitably.
This year Breasley will also champion its manufacturing capabilities, which have allowed it to partner with small, medium and large retailers to develop own-brand sleep products: from high-volume, one-stop programmes to smaller, highly curated collections that help retailers stamp their authority across their consumer base. The team’s end-to-end expertise removes the hassle from new product development, component sourcing, design, manufacture and distribution, so retailers can focus on selling.
Visit: www.breasley.co.uk
Salus Sequoia 12,000
Uno Exclusive Majestic
What people want
Carpenter’s latest products are designed to meet consumer demand
Having listened to what is foremost in consumers’ minds, Carpenter is creating smart sleep solutions that give people more options for a better night’s rest. As the climate continues to shift, modern sleepers are seeking instant comfort and a cooler, temperature-regulated sleep experience: preferably with products that are easier to recycle.
Visit stand D60 at the Bed Show to feel Carpenter’s latest innovation in foam technology: Serene Foam, developed to offer the optimum in comfort and support. It is enhanced with billions of microscopic air capsules to cradle the body, increase the level of support and aid in reducing pressure on sensitive areas. Designed to be the perfect comfort layer for mattresses, toppers, pillows and cushions, it gives an immediate comfort response to the body, no matter what the temperature, and helps to absorb movement.
Carpenter’s mattress collection showcases Serene Foam as a top layer, teamed with memory foam for instant, personalised comfort, or as a middle
layer complemented with Aurora Foam for tailored support.
Carpenter’s graphite-infused foam aids the transfer of heat away from the body, using melamine-free technology, and offers a spring-like feel. Designed for comfort, Aurora+ graphite foam gently adapts to movement with enhanced bounce-back support, while graphite naturally dissipates heat for a cooler, deeper sleep.
Aurora+ can be used as the top layer
in a mattress, and Carpenter has paired this with smart contouring to aid movement and airflow, for a fresher sleeping environment.
Carpenter’s Podz Mini and Podz Pocket foam springs are designed to mimic a metal spring: they deliver responsive comfort and firm support, for an undisturbed sleep. They are fully recyclable, making mattress disposal simple and sustainable. Podz foam springs offer a unique proposition being available in Carpenter’s full foam range – soft, medium and firm feel – and can be produced at varying heights.
Podz Mini mattresses are able to respond to body movement and have a spring-like performance with excellent durability to give an exceptional feel, with Podz Mini foam springs used as a middle or top layer. The Podz Pocket mattress collection has been created to provide exceptional support, motion transfer and edge-to-edge stability. Whether used as a base layer or a plush comfort layer, Podz Pocket foam springs are built to enhance the quality of sleep with a more sustainable choice at the end-of-life of the mattress.
Carpenter has a state-of-the art PU foam pouring facility in Glossop, Derbyshire. This is complemented by its Richbond block production, Carpenter underlay, including Cloud9, and conversion and bedding divisions servicing the mattress, upholstery, leisure and mobility sectors with comfort solutions. Visit: www.carpenter.com
Podz Mini
Pocket Podz
Natural comfort
Enkev’s products are circular by design
Since its foundation in 1932, Enkev has grown to occupy a prominent position globally as a leading processor of natural fibres. This status has been built on its ability to transform natural materials into innovative, quality products suited for a myriad of applications.
Today’s customers prioritise ethically sourced materials, transparent supply chains, minimal carbon footprints and fully biodegradable products. Enkev believes true comfort should come naturally and never at nature’s expense: the future must be built from what nature gives us and designed to return to it. This philosophy gave rise to PURe, Enkev’s range of bio-based materials that deliver breathable comfort and the gentle support necessary for deep, restorative sleep.
PURe serves as an effective, natural and recyclable PU foam replacement, boasting a density comparable to foams currently in use. The PURe materials are made from plant or animal fibres and blended with latex to create a final product that contains no plastics.
‘PURe embodies a cleaner solution to the environmental challenges posed by conventional PU foam, allowing
businesses to transition to natural and biodegradable materials. Either purely natural materials given to us by nature or made from waste and by-products from other industries, PURe materials boast a carbon footprint four to 20 times lower than that of traditional PU foam,’ says Chris Francis, Enkev UK md.
‘The PURe collection includes both flame-retardant and non-flame-retardant variants, and even an option certified by The Vegan Society, ensuring we meet the diverse needs of today’s ethically conscious consumers.
‘The 2025 PURe FR product is our latest development and now includes 50% fewer flame-retardant additives without compromising compliance with BS 5852 Fire Safety standards. Our dedication to high integrity and quality is reflected in our partnerships with organisations like GOTS (Global Organic Textile Standards) and The Vegan Society, enhancing our ethical and traceable supply chains to exceptional standards.
‘With PURe, we continue our commitment towards the NBF’s ethos to provide transparent, sustainable products that are good not only for the industry but also the consumer and the planet.
‘We don’t just focus on sustainable development in our products; we also cultivate responsibility for the welfare of our employees and partners. We invite existing and new customers to join us in delivering these commitments through our products, using zero plastics and minimising the use of FR chemicals.
‘Inspired by nature, perfected through innovation and measured by the positive impact we leave behind, Enkev materials are thoughtfully designed to care for people, the planet and your business.’
Enkev will be exhibiting at the Bed Show on stand G30.
Visit: www.enkev.com
True comfort shuld come naturally
PURe materials have up to 79% less CO2, according to Impulse International
Complete control
From field to final stitch, Harrison Spinks is in charge of manufacturing
For more than 185 years, Harrison Spinks has been at the forefront of luxury bedmaking, combining traditional craftsmanship with innovation. As a proud British manufacturer, every mattress is handcrafted using natural, responsibly sourced materials, and is made glue-free, foam-free and free from FR chemical treatments.
From homegrown hemp and flax to unique glue-free pocket spring systems, over 95% (by weight) of the components in a Harrison Spinks mattress are manufactured in-house, providing exceptional comfort while ensuring full control over the whole manufacturing process.
As the first bedmaker to partner with British Wool on its Traceable Wool Scheme, Harrison Spinks sources the finest wool from British farms, supporting farmers with a premium price, and raises its own sheep on its 300-acre farm in Yorkshire.
The company is the only British bedmaker to grow its own mattress fillings, cultivating hemp and flax on the farm. One of the UK’s largest growers of hemp, the supercrop is not only strong and durable but also naturally temperature-regulating, while flax is a more responsible alternative to cotton, thriving in the British climate and requiring only rainfall to grow. The company also collaborates with a cooperative of local farms to grow additional hemp for its mattress production.
By maintaining complete control over every component, the bedmaker
delivers a four-week lead time without compromising on quality, responsible production and unrivalled attention to detail.
Wool is inherently fire-resistant, and by weaving its own wool-rich ticking fabric in-house – it is the only British bedmaker to do so – Harrison Spinks eliminates the need for fire-retardant chemical treatments. The company has proudly brought the tradition of weaving back to Yorkshire, combining traditional methods with state-of-the-art weaving looms to create a breathable and FR chemical-treatment-free sleep surface.
All Harrison Spinks springs are designed and manufactured in-house at the company’s Leeds facility, made without glue to be 100% recyclable and allowing for independent movement of each spring to contour to the body for cloud-like comfort. Ultra-fine wire is produced to precise specifications on Harrison Spinks’ dedicated wire-drawing line in Scunthorpe. The springs provide targeted lumbar support, adapting to the body’s movements and delivering targeted relief of pressure points.
The company has been honoured
with eight King’s and Queen’s Awards for Enterprise – currently holding three for Innovation, International Trade and Sustainable Development – recognising its contribution to the furniture industry. Harrison Spinks is a champion of responsible British manufacturing, crafting beds that offer unparalleled comfort while protecting the planet.
Harrison Spinks will showcase some of its finest mattresses at this year’s Bed Show, including models from the Harrison Spinks independent collections: Performance, Artisan and Bed Tailor, featuring homegrown hemp and flax and unique spring technology, as well as luxury mattresses from its top-of-therange Somnus collection – incorporating natural fibres such as upcycled fashionquality cashmere.
It will also be demonstrating its latest spring and micro spring innovations within the Supplier Zone at stand E60, as well as revealing a new special edition model from its Adam Henson collection, using rare-breed Cotswold wool, and unveiling three new creations representing the best of the best in comfort and design.
Visit: www.harrisonspinks.co.uk
Sheep on Harrison Spinks’ farm
Sumptuous
Somnus mattress collection
Cut from a different cloth
WE LOOK FORWARD TO SEEING
HARRISONSPINKS
Greener
Hypnos has cut carbon emissions by almost a quarter
With a focus on comfort with integrity, Hypnos takes a leading stance in operating more sustainably. The latest edition of its PlanetMark Measurement Report (Year 5) shows the continuous progression in reducing carbon emissions across the business.
Hypnos has worked with PlanetMark since 2019 to report its carbon emissions. Its methodology is fully aligned to the internationally recognised Greenhouse Gas (GHG) Protocol, and PlanetMark checks all data against evidence supplied by Hypnos to ensure accuracy and transparency of reporting.
‘Our partnership with PlanetMark has helped us gain a clear understanding of emissions throughout the business, including our upstream and downstream value chain. Only by having a clear picture of where emissions are generated can we understand, make changes and improve. Similarly, by making the whole team responsible for reducing our carbon, waste and resources, progress can be made simultaneously across the business. Our progress in reducing our emissions is really positive and a true team effort,’ says David Baldry, Hypnos group md. Since 2023, the British bedmaker has reduced its emissions considerably, with PlanetMark validating a 22.9% reduction of absolute measured emissions in the past year, with a total carbon footprint of 17,808.1t CO2e. This reduction has been achieved by integrating operations,
investing in new ERP systems and people, as well as efficiencies from within transportation and distribution, waste and business travel.
As Hypnos continues to drive down emissions in all areas of its business, it is clear that strong partnerships are vital in reducing Scope 3 carbon emissions. Investing in a solely electric and biodiesel distribution fleet in 2024 with partners DFDS and Volvo has led to a 69.2% reduction in emissions from heavy goods vehicles and a 59.5% overall reduction in transportation and emissions (Scope 3, Category 4).
‘We have reduced part of our Scope 3 emissions but there is a lot further to go. We have been working with our supplier partners for generations, sourcing the
very best in pocket springs, fibres and cloth – in fact, many are British familyrun businesses just like Hypnos. As such, we are aligned in a shared goal to build a better future, investing in long-term strategic projects to reduce carbon,’ says Baldry.
‘We are on a journey to make a meaningful impact on our social, economic and environmental footprint for people and the planet. We are focused on delivering the perfect night’s sleep sustainably and by celebrating British craftsmanship, the long-lasting durability of our products, and through the use of certified, high-quality, natural materials that aid wellbeing,’ says James Keen, Hypnos ceo. Visit: www.hypnosbeds.com
Above left: Botanical Above: Eden
James Keen and David Baldry
New chapter
An adjustable range will be part of Komfi’s most advanced product offering
Komfi makes its return to the Bed Show this month as it unveils ‘a new chapter in sleep innovation’. Exhibiting at stand E70, it will present its most advanced and versatile product offering, developed with the modern, lifestyledriven consumer in mind and built to support forward-thinking retailers.
Taking centre stage is the revamped Infinity collection, now refined across three premium tiers: Elite, Prestige and Imperial. Each model benefits from enhanced 4G foam technology for improved airflow and breathability, with a hybrid option available across the collection. Premium fabric
finishes and the inclusion of a flexible zip-and-link option are designed to further elevate Infinity’s appeal,while the collection blends durability, comfort and refined design.
The Vitality collection strikes a practical balance between contemporary design and proven sleep technology to meet the needs of a wide customer base. With models including Ultra Firm, Hybrid and Vitality Max, the range offers a variety of comfort levels to suit different sleep preferences, without sacrificing quality or functionality. Whether customers are seeking reliable support or everyday comfort, Vitality has been developed
to deliver a well-rounded, accessible solution for real-world use.
Returning with renewed relevance is SleepShaper. The roll-packed collection has eight boxed models tailored to modern, space-saving living. Created for in-store and online channels, it offers a compelling mix of quality, convenience and value, tapping into multiple consumer demands.
Making its debut is FlexiWell, an adjustable bed range focused on health and wellness. Built on Komfi’s extensive experience as an NHS-approved supplier and provider of medical-grade sleep solutions, FlexiWell is designed to support spinal alignment, pressure relief and personalised comfort, and reflects a growing consumer shift towards wellnessdriven, lifestyle-enhancing products.
Komfi’s stand will serve as a welcoming hub where visitors can connect with the team, explore the latest developments and exchange ideas in a relaxed, informal setting. Whether retailers are seeking fresh opportunities or insights into the future of sleep technology, the space is designed to spark meaningful conversations and lasting partnerships.
The show marks another step forward in Komfi’s journey as it continues its focus on UK manufacturing, sustainable materials, and a mission to improve lives through better sleep.
Visit: www.komfi.com
Vitality Max
Vitality Hybrid
Vitality Ultra Firm
Partner
A reliable supply chain is combined with product innovations
From game-changing spring innovations to semi-finished foam application, Leggett & Platt is an integrated supply partner of choice. Its industry-leading capabilities enhance product propositions, streamline processes and boost financial performance. Its diverse portfolio of bedding components saves time, resources and cost while eliminating hassles for a distinct market advantage. Its lean supply chain solutions foster strong customer-supplier synergies, delivering better end-to-end planning, and providing customers with greater efficiency and improved customer responsiveness.
By pairing state-of-the-art, vertically integrated businesses with world-class professionalism, Leggett & Platt has established itself as a leader in the UK spring industry: supporting its specialty foam and bed-in-a-box offerings through an in-house manufacturer serving the UK and Irish marketplaces. With an emphasis on scalability, the company maintains a vast product capacity to ensure it meets peak demand while maintaining just-in-time delivery. This proven, reliable and supportive supply chain provides an added benefit to customers requiring flexibility.
Leggett & Platt utilises these supply chain capabilities and pairs them with a personal, flexible, local service to deliver customers a ‘global, yet local’ strategy, which drives it to meet the challenges
of an ever-changing sector as it looks to energise the market and promote success. Its approach is designed to make Leggett & Platt an ideal partner for those seeking to source consistent, quality components and gain operational and lower working capital advantages from value-add and supply chain solutions.
Leggett & Platt will be at the Bed Show this month, informing visitors of its continuous investments in new products and improved production processes to keep it at the forefront of the market, as well as its operational management that is experienced at streamlining costs to deliver higher value propositions and remain competitive.
A key aspect of its success in providing award-winning components throughout the European market lies in manufacturing locations such as Leggett & Platt Springs UK – a highly innovative facility in Barnsley, filled with top-of-the-line production equipment and capabilities. Locations such as this
allow the group to improve productivity, streamline processes and ultimately expand its manufacturing footprint.
Leggett & Platt is one of the premier suppliers of added-value components in the world. Its efficient, sustainable processes and quality products provide mutually beneficial partnerships for customers. This has led to it being recognised as the Best Furniture Components Supplier by Interiors Monthly readers.
Semi-finished solutions such as innerspring and foam combinations eliminate the need for separate product deliveries, streamlining the supply chain by reducing transportation along with warehousing and inventory costs. These products can be compressed and rolled to reduce product and material handling and decrease manufacturing costs and administration requirements while providing convenient, customised solutions.
Visit: www.beddingcomponents-intl.com
Leggett & Platt’s diverse portfolio of bedding components saves time, resources and cost
The Barnsley production facility has top-of-the-line production equipment
Driving retail growth
Partnerships can allow retailers to differentiate their in-store offerings
With consumers increasingly demanding quality, affordable sleep solutions, directto-consumer brands have emerged, offering shoppers products and a shopping experience once not commonly found on high streets. While retailers may have viewed such entrants as competition, today they can be powerful allies for retailers looking to differentiate their in-store offerings and capture the attention of value-conscious shoppers.
Nectar Sleep has built its reputation through its customer-first approach. The brand’s 365-night risk-free trial for its premium memory foam and hybrid mattresses – one of the most generous in the industry – has been a key driver of consumer trust, offering peace of mind for those hesitant about investing in a high-quality mattress.
‘This policy allows customers to try the mattress for a full year, knowing they can return it if it doesn’t meet expectations. It’s an approach that has resonated with a wide audience and contributed to our loyal customer base,’ says Darren Crowshaw, Nectar Sleep UK sales director.
‘For retailers, the benefits of partnering with Nectar Sleep are compelling. The company offers exclusive in-store products, providing retailers with premium models that can’t be purchased online, creating a sense of urgency and increasing foot traffic. We invest heavily in comprehensive digital marketing campaigns, driving consumer awareness and reducing retailers’ advertising costs while boosting conversion rates.
‘Consumers are far more likely to purchase from a trusted brand, and by
offering Nectar Sleep products, retailers can benefit from our reputation for transparency, quality and customer satisfaction. It’s a partnership that drives sales while enhancing the retailer’s profile in an increasingly competitive marketplace.’
Nector Sleep is MTick accredited, displaying the GenM created symbol to identify menopause-friendly products that support any of the 48 signs and symptoms of menopause on packaging, in-store signage and online.
‘The MTick is more than a badge: it’s a symbol of progress, uplifting the menopause category in retail and making it easier for women to shop with confidence. It addresses a long-standing gap: millions of women felt underserved by retail offerings, especially given that
menopause affects 15.5million women in the UK. The Mtick is designed to enhance visibility, trust and choice for menopausal consumers.
‘Securing Mtick accreditation reaffirms our commitment to product quality, credibility and consumer trust. It assures the menopausal audience that our products are built on scientific backing, real-world testing, innovative design and well-founded user satisfaction. With this mark, we stand stronger in both purpose and promise – providing clarity and confidence for retailers and end users alike.’
Visitors to the Bed Show will be able to learn more about Nectar Sleep’s MTick accreditation and exclusive retail products.
Visit: www.nectarsleep.co.uk
Nectar Sleep offers a 365-night risk-free trial
Listening
Purecare’s sleep research is guiding the creation of smarter sleep wellness products
Purecare’s ongoing UK Sleep Study, a comprehensive look at how sleep routines vary across demographics, lifestyles and habits of more than 1,000 people, is being used to inform the design of smarter sleep wellness products, from specialist side-sleeper pillows to cooling protectors that address overheating and motion disturbance.
The research explores everything from how many hours people sleep and how they rate its quality, to their mattress hygiene routines and protector usage. By analysing patterns in age, gender and sleeping positions, Purecare is helping more people sleep better, for longer, with solutions that genuinely reflect how they live and rest.
The study found that although almost everybody believes sleep is vital to wellbeing, less than a fifth of people use a waterproof protector, despite almost 40% of women and more than a third of men reporting stains or spills that could have been avoided with one. The findings present retailers with a significant education opportunity, given that more than 80% of people are either not using a cover or using a basic, nonwaterproof type.
Purecare is celebrating a triple recognition: its OmniGuard Advance mattress protector received the Good Housekeeping Approved 2025 status; it was voted as Best Mattress Protection Provider by Interiors Monthly readers
and awarded Best Bedding Supplier by Big Furniture Group.
‘People know sleep matters, but they don’t always connect the dots between products and outcomes. Awards help build trust, but it’s education that changes behaviour. That’s where our retail partners shine. At a time when consumers are seeking cleaner, more restorative sleep, Purecare helps retailers position sleep wellness products not as afterthoughts but essential wellness investments. With support tools including staff training, in-store POS and the brand’s Wellness Rewards Club, many partners are now seeing over 70% attachment rates in add-on categories,’ says Lake.
Visit: www.purecarehome.co.uk
Resonating
Latex is the cornerstone of PureLay’s approach to sleep and wellbeing
Better sleep leads to better wellbeing is the philosophy at the heart of PureLay, the sleep and wellness brand built around natural wellness latex. This simple message has resonated with UK retailers and consumers seeking solutions for heat build-up and inadequate support, with PureLay raising its profile at trade events including January Furniture Show, INDX Beds, Spring Bed and Furniture Show and Manchester Furniture Show. Each appearance has reinforced its wellness-driven approach and highlighted growing demand for cooling, supportive sleep solutions.
Central to its offering is the PureLay Ultimate Back-Care collection, three mattresses designed to tackle two of the biggest sleep disruptors: overheating and poor support. Made with PureLay latex and layered with natural fillings such as wool, cotton, cashmere and silk, the collection delivers a luxurious, breathable and temperature-regulating
sleep experience. As hybrid mattresses, they combine the elasticity and airflow of latex with a firm, ortho-zoned pocket spring system, designed to ensure spinal alignment, pressure relief and consistent ventilation throughout the night.
‘Engineered for those who prefer a firmer sleep surface, the collection is positioned as the ultimate back-care solution for wellness-conscious sleepers, and the response from retailers has been extremely positive,’ says Paul Lake, Purecare and PureLay UK and Europe head.
‘PureLay is designed to look great, feel supportive yet comfortable, and offer a strong retail presence. Customers are actively seeking solutions for overheating and inadequate support. We’ve answered that need by blending breathable, cooling materials with firm orthopaedic support. PureLay’s commitment to wellness extends beyond mattresses. The new latex toppers provide an extra layer of breathability, targeted pressure relief
and improved spinal alignment, broadening the product offering for retailers while enhancing the brand’s wellness-driven positioning.’
As awareness around sleep wellness continues to grow, PureLay is positioning itself apart from rivals by uniting natural materials, advanced support and a revitalising sleep philosophy. This latest collection confirms the brand’s ambition to become a leading choice in the premium hybrid mattress market, as it looks to offer not only comfort but long-term benefits for back health and overall wellbeing. PureLay, tel: 033 0043 3560
Safe and sound
The furniture and flooring people rely on every day is tested at SATRA
SATRA‘s furniture and floorcoverings testing facility is an internationally recognised centre of excellence for assessing the safety, quality and durability of retailers’ and manufacturers’ products. With almost 30 years’ experience testing products for the furnishings industry, and ISO 17025 accredited laboratories, SATRA is well-established as one of the foremost market leaders in the testing of domestic and contract furniture, beds and mattresses, and flooring.
SATRA is an Approved Body for flooring certification under the Construction Products Regulation and provides support with the UKCA marking process. While CE marking under the CPR is still accepted in Great Britain, SATRA continues to guide flooring manufacturers by providing expert guidance and testing services to ensure their products comply with industry requirements.
Assessing products for the UK domestic market, where all domestic upholstered furniture must meet the Furniture and Furnishings (fire)(safety) Regulations, is a key part of SATRA’s testing service. This is in addition to testing upholstered furniture for use in contract situations against
specifications such as BS 7176.
The durability and safety testing of products including seating, tables, wardrobes, cabinets, mattresses and beds has seen a surge in enquires during 2025. This increased demand reflects the growing importance that manufacturers and consumers alike are placing on product quality, sustainability and longevity.
SATRA’s dedicated furniture test hall
can assess a wide collection of products to a range of standards. This includes domestic, outdoor, contract and furniture for the educational sector.
In addition to the physical and flammability testing capabilities, SATRA also boasts an extensive chemical testing laboratory to assist with its customers’ restricted substances testing, and to help demonstrate compliance with legislation such as REACH (Registration, Evaluation, Authorisation and Restriction of Chemicals) and POPs (Persistent Organic Pollutants) regulation. SATRA has developed a restricted substances list for furniture and, through its technical partnership with the National Bed Federation, it has produced a restricted substances list for mattresses which is only available to NBF members.
A selection of SATRA’s experts will be exhibiting at The Flooring Show from 21-23 September: a key platform for showcasing the latest developments in flooring technology and providing an opportunity for visitors to learn more about SATRA’s range of services.
SATRA will be also be at the Bed Show from 23-24 September, providing information on testing beds, mattresses, bedroom furniture and related products.
Visit: www.satra.com
Our ISO 17025-accredited laboratories assess strength, durability, flammability, surface finish, and material performance. We simulate real-world use with rigorous testing cycles and environmental conditionsensuring your products are not just compliant, but built to last. SATRA’s testing covers the full home environment, helping ensure every piece of furniture is
SATRA’s furniture testing services meet the needs of manufacturers, retailers, and suppliers across every sectordomestic, contract, educational, and outdoor. Whether it’s a hotel bed, nursery or garden furniture, we can test it to national, European, and international standards, as well as to bespoke specifications tailored to your market.
From the living room to the classroom, SATRA tests the furniture people rely on every day.
Premium move
A refreshed and strategically enhanced product portfolio awaits visitors
Sealy is gearing up to unveil the latest advances in its award-winning Sealy Posturepedic collections at the Bed Show. Building on the success of its Elevate and Elevate Ultra ranges, Sealy will return to Telford with a refreshed and strategically enhanced product portfolio designed to deliver innovation, comfort and commercial value for retailers.
Visitors to stand E80 will be among the first to explore the new launches, which reflect Sealy’s ongoing commitment to cutting-edge sleep technology and trusted comfort. These additions will broaden the choices available to consumers, helping retailers elevate their Sealy Posturepedic offering and create standout showroom experiences.
The 2025 product developments are being positioned by the company as headline innovations, must-see models that reinforce Sealy’s strategic focus on
the premium mattress market. There is a clear emphasis on driving higher average transaction values, with the new models designed to offer retailers a compelling opportunity to increase top-line sales and profitability. ‘That’s what Sealy Posturepedic is all about: we’re focused on building a better bed business for our retail partners,’ says Mark Tuley, Sealy cco.
Sealy will also showcase the full breadth of its Posturepedic range, demonstrating how the collection meets a wide spectrum of customer needs while supporting retailers’ commercial goals. From long-standing favourites to the latest innovations, the stand has been designed to highlight how Sealy delivers choice, quality and performance across the board.
‘The Bed Show continues to be a key event for Sealy – the perfect setting
to introduce new products and spend meaningful time with our retail partners. These conversations are vital for strengthening relationships and driving mutual success,’ says Tuley.
‘Our objective for the show is clear: to support our partners in achieving higher value sales. As we continue to expand our presence in the premium sector, the Bed Show provides a timely platform to demonstrate how our innovations can translate into real business growth.
‘This showcase comes at a time of strong momentum for the brand. Sealy has reported an exceptional first half of 2025, with double-digit growth in top-line sales. This upward trajectory is expected to continue, reinforcing Sealy’s position as a trusted and forward-thinking partner.’
Visit: www.sealy.co.uk
Mark Tuley, Sealy cco
Taking control
Retailers take charge of their pricing strategy with a white label partnership
What sets Shire Beds apart in the bedding industry isn’t just its product portfolio, it’s the complete white label partnership designed to empower independent retailers to thrive. From reliable logistics to build quality and meaningful margin improvements, Shire Beds has built a model that supports retail success from the ground up.
Retailers working with Shire Beds benefit first and foremost from a fast, efficient delivery network. Production is tailored for flexibility and scalability and lead times are kept tight, allowing stock to move efficiently. For independent retailers who need to respond quickly to customer demand, this reliability can make all the difference.
Shire Beds will unveil a taster menu of white label solutions at the Bed Show, with seven product stories showcased. Each is tailored for different comfort preferences and branding opportunities.
Capri and Ravello represent the core of Shire Beds’ white label natural pocket offering. This range of mattresses are double sided for longevity and durability and feature hand side-stitched borders, a hallmark of traditional craftsmanship that enhances edge support.
The Solitude mattress range stands out for its commitment to purity and sustainability. Made using 100% natural materials and chemical-free fabric, this collection is ideal for health-conscious and eco-aware consumers.
Internum mattresses are double sided and internally tufted for balanced support and structure throughout their lifespan.
Tailored for customers seeking extra support, the Backcare Collection delivers comfort and durability. The mattresses are constructed with natural pocket springs and enhanced with butterfly supports to provide targeted reinforcement across the sleep surface.
The Cool Nytz range brings innovation and comfort together with ice-cool fabric technology and gel-infused memory foam. Designed to regulate body temperature during sleep, this mattress combines modern materials with classic support through a pocket-sprung core.
Crafted for luxury, Verona and Sienna blend a micro-quilted finish with a rich filling mix of wool, silk and cashmere, while for customers looking for sustainable and breathable sleep solutions, the Tencel/Bamboo Collection offers two eco-conscious options.
Shire Beds has earned a reputation for customer service. Whether it’s developing bespoke mattress labels, supplying branded POS or supporting with in-store merchandising, the team works closely with each retailer to ensure the white label experience feels seamless and unique.
‘Perhaps the most compelling reason to get off the brand wagon is the opportunity for significantly stronger margins. By selling under their own store brand
rather than pushing a national label, retailers can take control of their pricing strategy and maximise profitability. Many Shire partners report gross profit margins consistently exceeding 60%,’ says Fara Butt, Shire Beds director.
‘We believe in putting retailers in control of their business. White label is not just about removing someone else’s logo: it’s about helping retailers build trust in their own brand, improve margin and stand out in a crowded marketplace. That’s how you build long-term value.
‘Our mantra of The Brand Behind Your Brand captures this philosophy perfectly. In an era where differentiation and profit control are more important than ever, Shire Beds has become the go-to white label partner for independent retailers across the UK. Turnover is vanity. Profit is sanity. That’s the future we’re helping our retail partners build.’ Visit: www.shirebeds.co.uk
Capri 2000
Solitude 1100
Ravello Pillowtop 3000
Delivering
Investment in consumer campaigns and products has brought results
As the UK’s most trusted sleep brand, Silentnight continues to shape the future of the sector through bold brand-building campaigns and product development, to offer solutions to every sleeper. Over the past 12 months, Silentnight has invested significantly in both areas, strengthening its marketleading position, driving value for retail partners, and inspiring consumers to sleep better.
Last year the Airmesh featuring a pioneering 3D honeycomb layer engineered to optimise airflow around the body and address a key consumer demand for mattresses that support cooler, more restorative sleep won Bed Industry Awards Product of the Year. In early 2025, UltraGel and MemoryCool were introduced. UltraGel is 8% more breathable than Silentnight’s previous Geltex range and 17% lighter, while the infused graphite in MemoryCool brings a 15% improvement in heat conductivity.
This year’s Bed Show will see Comfort Breathe debuted, a direct response to growing consumer demand for products that regulate temperature throughout the night. Comfort Breathe helps prevent overheating and provides consistent comfort to sleepers – a solution that’s especially relevant as UK summers become warmer and sleep comfort moves higher up the wellbeing agenda.
The ‘Sleep Great, Britain’ campaign highlighted Silentnight’s 80-year heritage and its ability to deliver high-performance sleep solutions at scale. Running across
TV, video on demand, YouTube and social media it achieved Sky’s highest scores for both viewer relevance and attention: not just of bed brands but of all advertisements. On YouTube, two-thirds of viewers watched the full advert, despite having the option to skip. This level of engagement underscores the campaign’s ability to connect authentically with audiences and demonstrates Silentnight’s position as a brand that resonates with modern consumers.
The impact has been tangible: over the past year, Silentnight’s overall brand awareness has grown and it has also succeeded in targeting the hardest to reach audience: 18-34-year olds. A
critical focus for ‘Sleep Great, Britain’ is to increase brand awareness among younger consumers: future-proofing the brand and introducing a new generation to the benefits of better sleep.
With a focus on social media first and influencer-led content, influencer activity across the past two years has generated more than 1.5billion organic views, delivering a 23-point uplift in brand awareness among the age group. By blending entertaining, authentic storytelling with Silentnight’s authority in sleep, the campaigns have successfully captured the imagination of younger demographics, ensuring that Silentnight remains relevant across all age groups. Visit: www.silentnight.co.uk
UltraGel
‘Sleep Great, Britain’ has reached younger consumers
MemoryCool
On the road
Wiemann will be at three exhibitions this autumn
Award-winning German bedroom manufacturer Wiemann is exhibiting a wealth of contemporary furniture this autumn, taking part in Autumn Long Point (15-17 September), Bed Show (23-24 September) and Autumn Furniture Show (8-9 October).
The Wiemann team will be showing off the quality products and customer service commitment behind its summer award success, which saw it voted Best Overseas Furniture Manufacturer by Interiors Monthly readers.
Wiemann is also celebrating 125 years later this year. This comes just less than two years after marking the 20th anniversary of working with Litmus Furniture, its sole agent for the UK and Ireland. This partnership has seen the UK and Ireland become well established as Wiemann’s largest export market.
‘Wiemann has a long history of producing excellent quality, contemporary bedroom furniture, being particularly known for clever design that offers a total bedroom solution for any size or style of home. Wiemann is a tried, trusted and reliable brand; qualities which are so important in today’s climate and which we value highly,’ says Simon Hewitt, Litmus md.
‘We are passionate about producing furniture and backing it up with an enviable delivery, installation and customer service. We are excited to show off our products and catch up with friends and customers, new and
existing, in the coming weeks.’
‘Throughout Wiemann’s 125 years, colleagues across the business have consistently worked hard to produce and deliver amazing products that are beautiful, practical and excellent quality. We look forward to continuing to uphold these benchmarks and sharing our ranges in the coming weeks,’ says Kai Schwenke, Wiemann export manager.
This Autumn brings opportunities to see some of Wiemann’s latest and most popular ranges, including Ohio, with multiple door options; the classic New York featuring solid oak doors; the superversatile Phoenix; and Dubai, an ultramodern, classy range with sliding doors.
‘Customers particularly like the lighting on our ranges, which sets the products apart, creating a focus for a stunning bedroom. Ohio has eyecatching floor to ceiling lights, while the downlights on New York bring a touch of glamour. Dubai’s internal lighting behind smoky glass is sophisticated and trendsetting,’ says Schwenke.
‘For those who cannot get to the trade exhibitions, there are two permanent Wiemann showrooms at Harlow, Essex, and Long Eaton, in Derbyshire,’ says Hewitt. Appointments to view here can be made by emailing enquiries@wiemannuk.co.uk.
Visit: www.wiemannuk.co.uk
Above left: New York Above: Dubai
Phoenix
End child bed poverty
Zarach believes that no child should be too tired to learn
Sadly, hundreds of thousands of children across the UK are going to sleep tonight without a bed of their own: instead they are on floors, sofas and beanbags. Lacking a safe and comfortable place to sleep doesn’t just affect bedtime: it affects school attendance, concentration, behaviour and long-term life chances.
Zarach is the children’s bed charity working to end child bed poverty. It provides beds, bedding and pyjamas to children referred by their school. Every bed delivered represents more than comfort: it is dignity, and the foundation for a brighter future.
The charity will be at the Bed Show to share its mission with the very industry that understands better than any the power of a good night’s sleep. It sees a huge opportunity for social business, where companies can do
good while doing business. By working with Zarach, companies can help it reach more children, build stronger communities, and show that the bed industry is serious about tackling child bed poverty.
Visit stand A10 at the show; hear more about the families the charity supports, and explore how, together, you can ensure every child can have the bed they need to thrive. Visit: www.zarach.org
RECRUITMENT
If you are looking to recruit staff for your furniture or flooring stores, looking for sales staff or reps for your manufacturing outlet, then INTERIORS MONTHLY offers a great package!
Our online package is just £175. Your advert will appear in our jobs section on the website until the position is filled or you ask us to remove.
Our weekly newsletter, which is mailed every Thursday to 8000 industry professionals, also includes a list of these latest jobs.
If you have both online and quarter page recruitment advert in our magazine, the cost will only be £250!
Costs for larger recruitment adverts are available upon request.
Please contact Jarrod on E: jbird@interiorsmonthly.co.uk T: 01565 631 397
The charity provides beds, bedding and pyjamas to children
Spot The Difference To Enter The Prize Draw!
We’re celebrating our New Mattresses, Fresh Photography, and New Product Videos with a fun competition.
Snap a photo of your answers and enter our prize draw for a chance to win a Jay-Be mattress of your choice!
Terms and conditions apply*
How to enter the draw:
1.Find 8 differences between the two images.
2.Take a photo of your marked differences.
3.Email it to sales@jaybe.com before the 30th of September to be entered into our prize draw.
4.Three winners will be notified by email on the 3rd of October!
BEDS AND BEDROOM
Building on the success of the award-winning ranges, Sealy returns to the NBF show with further new product developments.
Be among the first to experience these exciting new launches across the Elevate and Elevate Ultra collections, presented for the first time at Stand E80.
Alongside these new developments, Sealy will showcase the full spectrum of Sealy Posturepedic range, crafted to meet the evolving needs of today’s customers.
Visit Stand E80
Telford International Centre
Tuesday 23rd September | Wednesday 24th September