Interiors Monthly

July 2015

Interiors monthly

first for furniture, flooring and accessories

LVT

A bright future

MFS

Show guide

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EDITOR’S COMMENT

Andrew Kidd EDITOR

Not on the high street Ikea’s small store format trials doesn’t mean it’s going to be coming to your town centre anytime soon Judging by some of the headlines relating to Ikea’s plans to trial small store formats, you’d be easily forgiven for thinking the chain was planning a branch on every high street (see p6).

But it won’t. And there’s one overriding reason why not: parking is limited on the majority of high streets, which is why the forthcoming Norwich store is on a retail park next to a ring road.

Can you imagine the chaos of scores of shoppers turning up to collect their new Stocksund sofa or Trysil bedroom furniture only to find the store’s two parking spaces are already occupied and a traffic warden is processing the first parking fine?

No, high streets are not going to be home to small Ikea stores but retail parks, be they

Interiors

Editor: Andrew Kidd T: 01273 930 029 E: akidd@interiorsmonthly.co.uk

July 2015

monthly

first for furniture, flooring and accessories

LVT

A bright future

MFS

edge of town or elsewhere, probably will be.

I can imagine a network of regional large stores acting as showrooms where shoppers can see the full range supported by local click and collect centres, rather than shoppers lugging their purchases to the council car park.

So farewell to May Design Series (see p10).

Trying to get the UK furniture industry to move from the NEC in January to Excel in May has proved to be one of the least successful exhibition ideas of recent years.

Congratulations to Dids Macdonald on her richly deserved OBE in the Queen’s Birthday Honours List (see p14). The protection designers now have (and should have had decades ago) is largely thanks to the tireless efforts of Macdonald and her colleagues at a time when politicians had little or no interest in the subject.

After what seems eons, finally Balta’s ownership has been settled, where private equity firm Lone Star is buying out private equity firm Doughty Hanson, Filip Balcaen and its management (see p10).

I’m now off to count your votes in the Interiors Monthly Awards 2015, the winners of which will be revealed in the next issue.

Furniture advertising (South): Tim Boden See the full Relaxateeze Tartan accent chair collection on stand C41 at the Manchester Furniture Show www.relaxateeze.co.uk

T: 01732 441 130 E: tboden@interiorsmonthly.co.uk

Furniture advertising (North): Jarrod Bird T: 01565 631 397 E: jbird@interiorsmonthly.co.uk

Carpet, flooring, lighting and accessories advertising: Joanne Paull T: 01732 441 130 E: jpaull@interiorsmonthly.co.uk

Show guide

See the full collection at MFS 2015

Published by Interiors Media Limited Minerva House, Kinnings Row, Bordyke, Tonbridge, Kent TN9 1NP T: 01732 441 130 F: 01732 362 919 E: enquiries@interiorsmonthly.co.uk Registered in England no. 6397722 Print: Knockout Print Design by Truprint Media © Interiors Media Limited ISSN 1756-2236

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CONTENTS

INTERIORS MONTHLY JULY 2015

INSIDE THIS ISSUE

LetÂ’s make

retailing fun again!

Remember the fun of welcoming excited customers to your store? While times may change, one thing stays the same: customers love a sale!

NEWS 6

Ikea to trial trio of small format stores

10

Balta to get new owner

14

OBE for Dids Macdonald

FEATURES 26

Design Design Guild Mark winners

32

Wood and laminate Being Real, Meister update and Traditional choices

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A Lynch Sale can produce up to 60 percent of your annual sales volume, while generating increased customer traffic.

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Beds and bedroom Which? success, a good year, design statement and being ahead

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LVT Design trilogy, next generation and geometrics

Show guide Manchester Furniture Show

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Preview The Flooring Show, Home

So letÂ’s get back to the fun and excitement of furniture retailing. Contact Gareth Price for a complete outline of our legendary Sale Plans, and our no-nonsense, one-page contract.

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Lighting Minimalism and history combine for Axo

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Retail John Lewis opts for trend displays and Home Hub

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Service

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New products

NEXT ISSUE Interiors Monthly Awards 2015 supplement The Flooring Show preview Manchester Furniture Show review www.interiorsmonthly.co.uk

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NEWS

Ikea to trial smaller format Norwich is to be the location of the first of three trial Ikea small store formats, as it looks to be more accessible to customers.

The chain plans to open a 19,000sqft store on the Sweet Briar Retail Park, off the city’s outer ring road this autumn.

Customers will be able to view some products while placing orders or collecting from the store.

‘It is less than a 10th of the size, so not everything which is in a normal store will be there. There will be some products on display and there will be a lot of support for people wanting to purchase products. There will be opportunities to order and collect goods and there will also be a café in the store,’ says Jack Jackson, Ikea order and collection development manager.

Two further trial formats are being developed for the UK, which the chain hopes to have running by next autumn, alongside three overseas trials.

Ikea says shoppers can make up to eight visits when buying bedrooms or kitchens, which from Norwich involves a four-hour round journey to Lakeside or Milton Keynes.

The Norwich store will act primarily as a planning studio alongside the collection facility.

‘Customers will have the opportunity to touch and test the product range and will be able to collect orders made

Shoppers need several visits when planning bedrooms or kitchens

online or in the store. The Norwich Order and Collection Point will also include a café and will have a limited range of products that customers can take home on the day,’ it says.

Ikea’s last UK store opening was in 2009 in Southampton.

It is planning to open four large stores in Reading, Greenwich, Sheffield and Exeter, with the Reading branch expected to open by next summer.

Best buys for mattresses

Praise for Alston

Which? has named its top mattresses, awarding nine of the 28 tested Best Buy status.

Those were: Sealy Teramo 1400 77%; Silentnight Clasic 1200 Pocket Deluxe 72%; Dunlopillo Royal Sovereign 72%; Ikea Hesseng 72%; Silentnight 3 Zone Memory Foam 70%; Reylon Pocket Memory Classic 69%; Sealy Napoli 1200 Pocket Collection Silver 69%; Slumberland Memory Seal Deluxe 69%; and Sleep Collect and Go Pocket Sprung Memory Foam 69%.

‘Gaining the Which? Best Buy Award is

The BFM has paid tribute to its outgoing chairman John Alston, after he stood down following the sale of Alstons Upholstery.

At the association’s board meeting last month Alston relinquished the role he has held for two and a half years.

To celebrate his 40 years in the industry and 12 as a director of the BFM, a small luncheon was held after the board meeting at Furniture Makers’ Hall.

Invited guests included George Mitchell, past BFM chairman, Richard Ranklin and Charles Vernon. Ranklin and Vernon were both part of the BFM Young Managers group with John and David Alston a quarter of a century ago.

Matt O’Flynn, Collins and Hayes md and new BFM chairman, praised his predecessor’s work for which he was presented with an Award for Excellence.

Jackie Bazeley, BFM md, also thanked Alston for his service to the BFM and the personal support given to her.

Brian Ahern, BFM director, has been appointed interim vice-chairman.

a fantastic achievement for Dunlopillo, and one of which we are extremely proud,’ says Paul Little, Steinhoff UK Beds sales director national accounts.

‘The award recognises the quality of the mattresses in the Dunlopillo collection and reflects the fact that innovation is at the very heart of all of the products we launch. We are dedicated to continuous improvement, so we will remain focused on developing products that enhance comfort wherever they can be applied,’ he adds.

Dunlopillo’s Royal Sovereign

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Interiors Monthly July 2015

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NEWS

Lone Star set to become Balta private equity owner Carpet and rug manufacturer Balta is to have a new private equity owner after the terms of a sale were agreed. The deal is expected to be completed at the end of August.

Lone Star Funds has signed a definitive agreement to acquire Balta Group from Doughty Hanson, Filip Balcaen and the group’s management for an undisclosed sum.

Doughty Hanson bought the company from its family

Balta has expanded its global business

owners in August 2004 and owned a 70% stake. The founding family and management held the balance.

Balta reported sales of €520m and EBITDA of €64.9m in 2014.

‘We are proud of how well Balta has performed, with EBITDA in 2014 growing by more than 20% compared with 2013. We have enjoyed working with management on further investing in the company’s manufacturing capabilities, particularly in Turkey, on product innovation and on improving operational efficiency and are delighted that Balta is in such good shape for the next stage of its development,’ says John Gemmell, a principal at Doughty Hanson.

‘We are delighted to be embarking on the next phase of our growth ambitions with Lone Star, who share our vision of driving profitable growth by delivering superior product design, creativity, quality and service for our customers. As the company moves forward, I am confident that we will do so from a position of strength. We will continue to build on our successes by innovating, enhancing and growing our business globally through continued strategic investments in Belgium and Turkey as well as through targeted acquisitions,’ says Hendrik Deruyck, Balta Group ceo.

Loaf confirms its slice of high street Online retailer Loaf has confirmed its first physical store will open in September or October this year.

The 7,500sqft Loaf Shack will be on the site of the former Battersea Furniture City store at Queenstown Road, London.

‘We want customers to feel relaxed enough to kick-off their shoes, put their feet up and experience why we’re dubbed “the sultans of snug”. In fact, I’d call it less of a showroom and more of a slowroom,’ says Charlie Marshall, Loaf founder.

The store will contain several interactive areas including an ice cream parlour, chillout area and mattress testing section.

‘Back when we launched there weren’t many dedicated online retailers for just beds – they tended to be physical shops with websites added. The opportunity for us then was to sell beautiful products faster and cheaper than the high street.

Today it’s no longer just about price, it’s increasingly about quality, service and

Loaf will cover clicks and bricks

brand allegiance. Loaf’s move to bricks and clicks is all about reaffirming our brand and giving customers a fantastic experience,’ adds Marshall.

Organiser pulls the plug on May Design Series There will be no more May Design Series exhibitions. After three editions, organiser UBM says it will concentrate on its Decorex, Sleep, Ecobuild, kbb Birmingham and kbb London shows.

‘We’ve decided to cancel May Design Series and put our efforts into our niche market events as our exhibitors and

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Interiors Monthly July 2015

visitors have informed us they want a more curated experience. In a world of information overload, our visitors need a focused event that exhibits the best, and new products and thinking within that sector, and takes a deep dive into the future of the sector, engaging with new ideas and trends and networking

opportunities within that niche of the industry,’ says Alison Jackson, UBM EMEA Built Environment portfolio director.

Over the past two years visitor numbers at Sleep rose by 10% and 8% for Decorex while kbb Birmingham 2014 had its largest number of exhibitors and Ecobuild saw 5% growth in March.

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NEWS

Dids Macdonald awarded OBE for IP protection work Dids Macdonald, Anti Copying in Design (ACID) ceo, has been awarded an OBE for services to the design industry in the Queen’s Birthday Honours.

‘I am immensely proud of this recognition and honoured to be awarded an OBE. This highlights the importance of intellectual property that underpins all successful design brands, of which there are so many within the furnishing industry. I am determined to continue to raise awareness about ACID’s ongoing campaign “Commission it, Don’t Copy it”,’ says Macdonald.

She co-founded ACID in 1996 as a voluntary based round table action group to create a plan to help small companies conquer global copyists. Before that she was Dids Macdonald

a partner in a successful small company designing and producing decorative accessories. But with success came blatant copying every time a new product was launched and she nearly lost her business several times.

At the time there was no organisation to help designers protect their intellectual property.

ACID is now recognised as the leading UK design and intellectual property organisation, helping thousands of designers to protect their work. After ACID’s 15-year campaign, the Intellectual Property Act became law on 1 October 2014, making the intentional infringement of a registered design a criminal offence.

Hästens eyes expansion

Chris Vincent (fourth right) with colleagues and guests at the official opening

V4 invests in Midlands hub V4 Woodflooring has invested more than £600,000 in a distribution warehouse and trade facility in Castle Donington, Leicestershire, to improve service to Midlands and North of England customers.

‘It is an ideal location, with great transport links, and will

complement our base in Surrey. The business is growing year on year and we have ambitious plans for the future,’ says Chris Vincent, V4 md.

The company is looking to open further distribution centres in Birmingham and Manchester.

Winners hold the cards The 10 winners of Balta’s prize draw for sets (100 cards per set) of limited edition personalised Noble Collection sample cards with an upgraded finish and company logo, were: Mercado, HFD Bridgend, Woodall Brothers, Faithfull Floorcoverings, Phloor, MCD Scotland, Belgrave Carpets, John Palmer Carpets, Mitchell Carpets and Cheshires of Nottingham.

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Interiors Monthly July 2015

Bed retailer Hästens is looking to expand outside London under the leadership of a new country manager.

The chain, which has three stores in the capital, has named Oliver Bowen (right) as country manager UK. ‘Hästens is driven by a passion to offer the best sleep in the best bed, based on Swedish craftsmanship and natural materials, and I am proud to lead the

development of the UK market for Hästens in the strong growth phase we are experiencing,’ says Bowen.

‘With new stores in strategic, exclusive locations, Hästens will strengthen its position as the premier manufacturer of hand-made quality beds.’

Reg Symonds The funeral of Reg Symonds took place on 22 June. He died on 7 June, aged 85.

Symonds started his lifelong career in the interiors industry after national service in the RAF in the early 1950s when he joined Blundells of Sittingbourne, after doing everything from deliveries, carpet fitting and selling, he was promoted to manager.

He left in 1966 to become a sales representative with Riding Hall Carpets, followed

by Lancaster, Youghal Carpets, Velma, before returning to Lancaster and finally Cormar where he was southern sales manager until his retirement in 1993.

He is survived by his wife Nesta and six sons, five of whom are in the industry.

WARRANTIES

Your questions answered Helen Kershaw, Guardsman head of marketing, answers your questions on product protection

Q

One of my customers is considering buying a sofa from us along with a warranty. He asked if the warranty would cover the sofa’s frame: he weighs about 25stone and has broken a previous sofa. He also wanted to know if he would be covered if it needed repairing a second time?

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In this case your customer would need to purchase a furniture protection plan that includes structural cover.

The furniture would first be covered for failure of the frame under the manufacturer’s warranty and then once the warranty has expired, the Guardsman insurance protection plan would cover for the remainder of the time up to the five-year limit of the plan.

The Financial Ombudsman’s view is that the furniture should be fit for purpose for the duration of the insurance plan and therefore if multiple repairs are required they would be permitted until the indemnity value of the policy was reached.

A

Q

A distraught customer returned from holiday to discover that while she was away a party was held at her house and a fight broke out. The result is that her living room carpet was torn in several places and stained by blood. The carpet was expensive, which is why she bought a protection plan, but the company that made it is no longer in business. What can she expect?

Once again the customer would need to have a protection plan that provides cover for accidental damage as well as staining. If the coverage were correct then a claim could be made. In these types of cases Guardsman would look to establish if the party was held with the permission of the plan holder, as there could potentially be a right of recovery of costs from the individual or individuals involved.

The manufacturer no longer being in business is not an issue: the protection plan is administered by the plan provider and not the manufacturer.

If a replacement item is required an alternative carpet of a similar quality and value can be offered or, depending on the insurance underwriter, a cash settlement might also be possible.

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SERVICE

Richard Renouf

Mind the gap Managing customers’ expectations is key In St Peter’s Basilica in Rome is a chair believed to date back to the sixth century, one of the oldest chairs in existence. It’s so well worn it’s only put on display once a century. When I was a child, we had furniture in the front room which was only ever used when we had guests, so it probably would have lasted just as long.

But in today’s world, how long should a piece of furniture last? Some sofas are not just sat on, they’re lived in – our lifestyles have changed dramatically, but have customers’ expectations moved with the times? I visited a fitted bedroom installation where the customer had labelled every minute ‘fault’ with a Post-it note and his expectations were clearly considerable.

Every time you sell, two sets of expectations meet on the shopfloor: the customer’s and yours. Identifying the differences and managing the customer’s expectations is crucial to a successful transaction. Failing to do so will doubtless mean a complaint.

The customer’s expectations will be based on, among other things, their

previous experiences (and that of their friends and relatives), the price, and their perception of your brand.

Yours may be based on your technical knowledge and on your experiences with that product or supplier.

But there’s a third factor that must be taken into account: how will the furniture be used and cared for? It’s not unknown for a customer to assume upholstery needs no maintenance. So it’s important to ensure you give the right advice as well as the right product: how you sell is therefore as important as what you sell.

All too often the customer’s expectations and perceptions only come out at the time of a complaint, so listen to your complaining customers carefully.

Their complaints may be more about the gap between their expectations and yours than about faults with the product.

If you learn from this you’ll be able to make sure similar complaints are avoided by more care at the selling stage.

Guarantees can influence a customer.

They show confidence in your product and help a decision to purchase. Also, they affect the customer’s expectations

Should this leather cushion have become baggy? The customer didn’t think so

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Interiors Monthly July 2015

about the durability of what they’ve bought. They shouldn’t be worded in a way that would dissuade a customer from making a reasonable complaint: no reasonable consumer would expect any item of furniture to last only a year, so a one-year guarantee cannot stop the customer making a claim after two or more years, and could make them think twice about buying.

A customer has the right to make a legal claim up to six years after purchase and even longer if a guarantee promises a longer life for the product. Plus, they have statutory rights that cannot be over-ridden by any guarantee.

How long should a product last? That’s a question worth considering every time you’re with a customer. Ask the right questions to understand their expectations so you can ensure they’re realistic and make sure what you sell meets or exceeds them. That way you’ll all be happy, and for a long time.

Visit: www.richard-renouf.com Richard Renouf is an independent furnishings consultant

This customer’s expectations were easy to see – he’d marked everything with a Post-it note

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NEW PRODUCTS

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1 With its status as an official rug supplier to Flooring One members under the Louis de Poortere Deco brand, the Belgian rug company brought its collections to the recent Buying Groups’ National Flooring Show. Seeing the brand listed in the Rug Buyer’s Guide for the first time, Louis de Poortere introduced visitors to its two latest creations, the standout Bo Bohemian and Silver Lining.

Visit: www.louisdepoortere.com 2 Fila offers a wide range of eco-friendly care products for wood and laminate floors.

Designed to offer safe, effective and gentle cleaning, they include Fila Cleaner, a concentrated pH-neutral liquid detergent, and Fila Parquet Net, a ready to use spray cleaner. Both are water-based and form part of Fila’s award-winning Greenline range.

Visit: www.filasolutions.com 3 The first qualified Quick-Step Master Installers are returning to the Academy for Excellence in Flooring to take part in the Master Installer Refresher Course and keep hold of their much-coveted badge. ‘The course is a great way for us to demonstrate

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Interiors Monthly July 2015

to our customers that we are professionals committed in providing them with a high quality installation. The Master Installer badge gives them peace of mind that we are not just any old cowboy coming into their home,’ says Dan Evans, Evans Flooring, Ramsey, Cambridgeshire.

Visit: www.quick-step-academy.co.uk 4 Crown Floors’ loop pile Lauderdale & Stripes is made from 100% British wool.

These styles are more commonly associated with cut pile polypropylene ranges, but Lauderdale & Stripes is a sophisticated tonal stripe with matching Berber plains for a coordinated look that upholds the appeal of natural looking wool carpet.

Visit: www.crownfloors.co.uk 5 The rise of grey is well documented in carpet, but the trend is also materialising itself in wood and tile floor finishes. ‘Grey is beginning to replace typical honey oak or yellow limestone tones for a more sophisticated look that is equally as warm and no less inviting,’ says Victoria Hemelaer, Leoline product manager.

Visit: www.leoline.co.uk

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Our latest achievement...

We’re proud to announce that our Classics 1200 Pocket Deluxe mattress has been awarded a Best Buy. describe it as being “one of the best-value mattresses we’ve tested”

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NEW PRODUCTS

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6 In a sophisticated neutral palette that reflects the strong trend for grey with eight different hues, Tynedale Twist is the latest StainSafe carpet from Balta Broadloom. It makes a modern and elegant statement that will appeal to the new generation of carpet buyers hunting for carpets that look luxurious rather than trying to copy a natural aesthetic.

Tel: 00 32 5662 2211 7 Now presented in Gentle Bliss, the latest introduction from Lano Carpets’ SmartStrand Silk brings a sense of indulgence thanks to the lavish 11.5mm pile height of this Saxony carpet while its exclusive textile backing enhances underfoot comfort. It is available in 16 colours including contemporary bolds such as Purple and Granite, as well as natural tones including Camel, Almond and Ivory.

Tel: 00 800 5266 5266 8 Floorwise’s F592C contact spray

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Interiors Monthly July 2015

adhesive is now available in 17kg canisters, making it the only adhesive solution installers should need for larger scale applications. Saving time, money and effort, the 17kg option contains adhesive to cover up to 150sqm of surface area, focusing on convenience as well as product performance.

Visit: www.floorwise.co.uk 9 CDC Flooring chose to use 5,500sqm of Heckmondwike’s Array carpet to refurbish the stairwells and landings of a private residential development in Galleons Point, London.

Visit: www.heckmondwike-fb.co.uk 10 Avenue is right on cue with the Rapallo Marble cushion flooring from the Ultimate Elements collection, capturing the elegance and refinement of this luxurious finish. With the trend identified by Avenue’s design team, Rapallo Marble replicates the unique patina of this treasured surface.

Visit: www.avenuefloors.co.uk

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NEW PRODUCTS

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11 Kira by Christophe Pillet will be among the launches by Emu at the Spoga and Maison & Objet shows this autumn. The collection includes armchairs and relaxing chairs, with seats and backs in Textilene, footrest and fixed and extendable tables.

Visit: www.emu.it 12 Illulian has drawn inspiration from the world of minerals and precious stones to create Petra, a rug that charms and fascinates with its texture reproducing the natural veins of marble.

As with all the rugs from the Design Collection, it is carded and knotted manually with two qualities: Platinum 120 and Gold 100.

Visit: www.illulian.com 13 Spink & Edgar Upholstery has added to its furniture range with the Otley chair. Some 60% of the foam and other manmade materials from the seat cushions and throughout the frame have been replaced with the firm’s

14

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Interiors Monthly July 2015

12

award-winning pocket sprung core technology and natural fibres produced at its own farm.

Visit: www. spinkandedgarupholstery.com 14 Some 2,500sqm of Polyflor flooring was installed by Artisan Flooring of Swansea at 40 affordable homes at Wales & West Housing’s development in Porthcawl, Bridgend. Products including Polyflor’s Secura PUR vinyl in Antique Herringbone 2129 was installed throughout the apartments in kitchens, corridors, bedrooms and living spaces.

Visit: www.polyflor.com

13

15 Silentnight’s Classic 1200 Pocket Deluxe mattress has won a Which? Best Buy Award, being described as ‘an excellent mattress at a reasonable price’.

The double-sided and hand-tufted mattress provides a 1200 Mirapocket spring system with targeted zoned support and retails for £349.

Visit: www.silentnight.co.uk

15

22-23 SEPTEMBER 2015 INTERNATIONAL CENTRE TELFORD Register now at www.bedshow.co.uk

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DESIGN

Eclectic and exciting The Design Guild Mark Awards recognise the best of British design The work of furniture designers working in the UK and British furniture designers working abroad has been recognised by awarding 21 Design Guild Mark Awards in its eighth year, bringing the total to 143. The Furniture Makers’ Company organised awards demand the highest standards in the design of furniture for volume production. ‘This year saw another record number of entries being held to some very high standards by a judging panel that increasingly represents diverse parts of the furniture industry. The entries were equally diverse, from contract to retail, from

Top: Omstak by Rodney Kingsman for OMK Design Top right: Radius range by Simon Pengelly for Pengelly Design Right: Kerning cabinet collection by Samuel Chan for Channels Left: Cubrick by Cairn Young and Ian Spencer for Yard Sale Project Left: Balance coffee table by Sir Terence Conran for Content by Terence Conran Below: Cross Leg chair by Magnus Long for The Conran Shop. The Jonathan Hindle Prize was also awarded to Magnus Long for the Cross Leg chair

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Interiors Monthly July 2015

Our British furniture manufacturers are committed to providing the highest levels of comfort, safety and quality to their customers - just three of the traits that make out Great British furniture ‘great’.

IT IS furniture for any age, style, budget or taste. IT IS for the traditional, contemporary, classical or modern home and office and contract markets. IT IS desired and admired the world over.

ASK if IT IS British or look out for the label

DESIGN Clockwise from top left: CoCo by Mark Gabbertas for Oasiq; Kerning bookcase collection by Samuel Chan for Channels; Flite by Rodney Kingsman for OMK Design; 675 chair by Robin Day for Case Furniture; Pollyfox bench by Henry Swanzy for Henry Swanzy; Stix tables by Magnus Long for The Conran Shop; Frame sofa by Ian Archer for Archer & Co

residential to hospitality and workplace, as were the applicants themselves. Watching the great minds in our industry critique the great output of British design was a real pleasure,’ says Alexander Gifford, Design Guild Mark chairman.

The awards were judged by: Simon Alderson, co-founder of twentytwentyone; Sebastian Conran, Sebastian Conran Associates founder; Rosa Bertoli, Wallpaper* design editor; Joanna Biggs, GA Design International associate director; Diana Monkhouse, Aukett Swanke senior associate; Jeremy Myerson, Royal College of Art Helen Hamlyn Centre for Design director

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Interiors Monthly July 2015

IS YOUR COMPANY

BEST IN CLASS? If you think it is then call now on 01756 799950 for an entry pack or complete your entry online at www.bedshow.co.uk

Bed Manufacturer of the Year

Bed Component Supplier of the Year

Independent Bed Retailer of the Year

Multiple Bed Retailer of the Year

Bed E-tailer of the Year

National Bed Federation High Corn Mill, Chapel Hill, Skipton, BD23 1NL Tel: 01756 799950 • www.bedfed.org.uk

DESIGN

and chairman; Philippa Prinsloo, John Lewis head of design; and Pernille Stafford, Resonate Interiors md.

‘Yet another year of outstanding contributions to the British furniture industry by talented, enthusiastic and accomplished designers. Often difficult but always keenly debated by the judges, the Design Guild Mark really does represent the very best of British,’ says Monkhouse.

‘The Design Guild Mark submissions this year were, as always, an eclectic and exciting mix of clever design and manufacturing processes. It is always a real privilege to see the range of styles and attention to detail and be involved in selecting exceptional work for an award,’ says Stafford.

‘The quality was extremely high and the work of designers and manufacturers is positively lauded through the Design Guild Mark. The awards will no doubt reflect the enduring pedigree of British design,’ says Alderson.

Visit: www.furnituremakers.org.uk

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Interiors Monthly July 2015

Clockwise from top left: Edge table by Luke Pearson and Tom Lloyd for Modus; Pollyfox trestle table by Henry Swanzy for Henry Swanzy; HenRay by Henry Gurney for Ocee Design; BA3 chair by Ernest Race for Race Furniture; Svelto Round Stacking Stool

by Lisa Sandall for Ercol; Poon desk by Tony Portus and Simon Pirie for Makers’ Eye; Timba table by Luke Pearson and Tom Lloyd for PearsonLloyd; Loki sofa by Charlie Fowler for John Lewis

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WOOD AND LAMINATE

A big statement Kahrs’ latest collection has planks 3m long Kahrs has introduced the Real collection of wood floors.

Defined by its imposing format, the oak planks span 2.4m – 3m in length and 25cm or 30cm width. The collection includes even and rustic timber grades and natural, misty white and light grey stained finishes.

There are six designs with each offered in a choice of timber grades, giving a total of 12 flooring options. All designs have a lightly brushed surface and a tactile oiled pre-finish. An unfinished plank is also available by special order. A four-sided bevel edge accentuates the plank format.

All floors are made from sustainable European oak.

To achieve optimum stability in a large format, the boards are constructed from three layers of hardwood and have a tongue and groove joint for a bonded installation. The floor’s surface layer, which measures 20mm, can be sanded like a solid, down to the joint.

A range of accessories – including underlay, skirting boards and trims – are also offered, as well as installation and maintenance products.

Visit: www.kahrs.com

Real Caserta

Real Allington

Top score Kahrs’ Linnea range has achieved the FloorScore indoor air quality certification. This demonstrates that a flooring product has been independently certified

by Scientific Certification Systems, to comply with the volatile organic compound emissions criteria of the California Section 01350 Program. Any product that meets these stringent standards contributes to good indoor air quality and can contribute to LEED 2009 and LEED V4 projects.

Linnea has 29 wood flooring designs in three collections: – Habitat, Living and Lodge.

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Interiors Monthly July 2015

Berber Loop

Kingsmead Carpets Relay Park, Relay Drive Tamworth, B77 5PR. UK

Incorporating

Tel: +44 1827 831424 Fax: +44 1827 831425 info@kingsmead-sales.co.uk www.kingsmeadcarpets.co.uk

Fabulous

WOOD AND LAMINATE

Design flair Interfloor’s Meister offering now has more colours and accessories Interfloor recently updated its Meister engineered wood floors.

Featuring 30 colours, with matching accessories, this premium range is for independent retailers and flooring contractors.

‘Meister’s reputation for innovative products is again evident with 3D finishes and the incredible new Lindura range which combines a wood layer with wood powder technology, and an HDF core, to give a harder wearing floor that is more resistant to indentation. With Meister’s outstanding 35-year residential warranty this range is on-trend for the consumer and comes with Interfloor’s three to five-day delivery service as standard,’ says Steve Woodhead, Interfloor marketing director.

Interfloor also provides a marketing package including a modular POS system, accessory sample boards, a 60-page brochure, consumer sampling service and a consumer marketing programme through Facebook.

The Meister laminate range includes 37 decors and an expanded range of colour matched accessories. All its laminates have an HDF core for greater durability and the collection features narrower, longer and tile formats as well and some planks with a non-repeat decor.

Most of the company’s flooring products incorporate a patented Masterclic Plus click system that produces a more secure locking mechanism and reduces installation time.

‘The response to the Meister laminate range has been outstanding since its launch in 2014. Customers seem to love the brand. We believe our new range of Meister engineered wood will offer a unique solution that will be equally popular.

‘The unique Nadura flooring, with five colours and utilising wood powder technology, is incredibly hard-wearing and comes with an unprecedented lifetime warranty for residential use,’ adds Woodhead.

Visit: www.interfloor.com

Top: Cranbourne Above: Marketing support includes a modular POS stand Left: Nadura in Anthracite Slate

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Interiors Monthly July 2015

The New Leader in Today’s Flooring

p

Diamon

To find out more about our products, please contact us on the information below: Industriepark Klein Frankrijkstraat 38 9600 Ronse – Belgium email: ga@millenniumweavers.eu tel: +32 (0) 55 50 90 50

15 YEAR 15 YEAR

WOOD AND LAMINATE

Wild Mesquite (above) has been joined by Barn Oak (right) in Tradition Sculpture

Building on tradition Balterio has added more decors Balterio has updated its Tradition Sapphire collection with Malt Teak decor and the Tradition Sculpture range with Barn Oak and Wild Mesquite decors.

The rustic character of hand-worked wooden floors is represented in the Tradition Sapphire laminate collection. A rough plank floor and randomly chiselled V-grooves bring nostalgia into the home, with the hand-scraped finish adding authentic character.

Tradition Sculpture is designed to reflect pure craftsmanship with the natural surface of the oak laminate planks handcrafted down to the smallest detail. Its rustic and authentic character features a rough, hand-scraped look in combination with four-sided V-grooves.

The 1,261mm x 190.5mm x 9mm planks in both collections also have the True To Nature embossed finish for the feel of a real wood floor and have a 25-year residential and 12-year contract warranty.

Thanks to the Balterio’s True Matching technology, accessories such as skirting boards and profiles match the laminate flooring. Balterio accessories also have a lacquer overlay to make them more scratch-resistant.

The ComfortSound Base and ComfortSound Pro underlays help avoid compression over time and loss of performance in sound reduction and levelling. Both have an integrated dampscreen for protection against rising damp while cutting the underlay around obstacles is made easier thanks to its imprint.

Visit: www.balterio.com

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Interiors Monthly July 2015

Malt Teak is part of the Tradition Sapphire range

FLOORING W SHO 20-22 SEPTEMBER 2015 HARROGATE

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BEDS AND BEDROOM The Teramo 1400 is Sealy’s second Which? Best Buy

Double accolade Sealy has received a second Which? Best Buy Award ‘To achieve one Which? Award is great, but to receive two in the space of a few months, is simply amazing,’ says Neil Robinson, Sealy marketing director, on hearing the news that the company’s Teramo 1400 mattress was the top scoring mattress in the latest Which? review.

‘Everyone here at Sealy is thrilled to bits and it’s a real tribute to the company’s commitment to being at the cutting edge of sleep technology. We always want to bring consumers the very best solution to getting a good night’s sleep and it’s just so great to see our hard work recognised.’

Sealy’s Napoli 1200 pocket spring mattress achieved Which? Best Buy status in 2015 for a third year running, but now, in the magazine’s latest review of mattresses it said the Sealy Teramo 1400 was ‘the best mattress we’ve tested in years’.

‘This is one of the most durable

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Interiors Monthly July 2015

mattresses we’ve tested – it’ll still be in great condition and able to support your body well even after years of use. Unlike some mattresses, it doesn’t sag or become less firm over time. The breathable material should also help you avoid getting sweaty during the night,’ said the review.

Other comments included: ‘It’s very easy to turn over on the mattress and it’s stable enough that you won’t disturb your partner when you do,’ and ‘it’s a mattress that will serve you well for many years.’

‘A Which? accreditation is trusted by the consumer as objective, trustworthy and hugely important when it comes to making major buying decisions and is recognised everywhere by the public, so this award is really important to us,’ says Robinson.

Sealy expects a surge in orders as a

Neil Robinson

result of the Which? recommendations and both beds will be on display on the Sealy stand at The NBF Bed Show in Telford (22-23 September) alongside some of the company’s other bestselling ranges and new products.

Visit: www.sealy.co.uk

There’s lots of nice things we could say about our Sealy Teramo 1400, but why listen to us when you can hear it from the objective, trustworthy, consumer champion Which?

Praised as “the most durable mattress Which? has ever seen,” the Teramo 1400 was the top scoring mattress, and ‘Best in Test’ against 28 competitors.

Say no more...

BEDS AND BEDROOM

SleepShaper Gold 2000 includes a Vystex sleeping surface

Cool sleeping An exclusive foam is at the heart of the SleepShaper Gold range The new SleepShaper Gold range of beds and mattresses from The Foam Company features Vystex foam, incorporating V-Max technology for improved airflow.

‘Manufactured in the UK exclusively for The Foam Company, this pioneering foam has gone through extensive thermal testing. The findings show that Vystex is able to dissipate heat 47% more quickly than standard memory foam,’ says Michael Nash, The Foam Company md.

‘Not only is this revolutionary foam cooler than standard memory foam, but at 70kg compared to most memory foams of 40kg-50kg, it is also of a far superior quality. We are passionate about ensuring that any marketing claims we make can be proven, which is why we commissioned a bespoke thermal test to support the findings that this

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Interiors Monthly July 2015

revolutionary foam makes the mattresses considerably cooler than those featuring standard memory foam.’

This scientific test began with covering a variety of mattresses with a fitted sheet, replicating normal use. A heated blanket was then wrapped around a bolster which was placed on the mattress to imitate the human position.

The bolster, including the mattress, was then covered in a Mylar insulating foil blanket.

This set-up was left for 30 minutes and then removed.

The initial temperature was then taken at certain points using thermocouples, then again every five minutes and thermal images taken. When the temperature reached 25 degrees, the test was complete.

‘The SleepShaper Gold range is for

those who desire comfort and quality, but also want a mattress incorporating the latest advances,’ he explains.

‘This range offers incredible support and is extremely comfortable, but now with Vystex, customers can have something significantly cooler than standard memory foam, and have the confidence that there is evidence to support this claim,’ adds Nash.

There are five mattresses in the SleepShaper Gold range. Gold Firm is 20cm deep, featuring 7cm Vystex and 13cm high density foam core. Gold Embrace is 22cm deep, with a soft feel and the Gold 1000, 1500 and 2000 pocket sprung mattresses all have a Vystex sleeping surface. All come with divans and coordinating contemporary headboards.

The Foam Company, tel: 01235 514 240

BEDS AND BEDROOM Majal is available in two sizes with a headboard reminiscent of boiserie

Majestic Majal takes centre stage in any bedroom Flou’s Majal definitely makes a statement. The geometric shapes of the headboard – available in standard and large sizes – are reminiscent of boiserie.

Designer Carlo Colombo named it Majal after being

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Interiors Monthly July 2015

inspired by women in India dying large lengths of fabric and when they wring-out the excess colour, ribbons of dye are formed that are superimposed to create delightful patterns.

Visit: www.flou.it

SIESTA BEDS COMFORT & QUALITY ASSURED Est 1986

Sandringham 1,000 Quilted Pocketed Set

BEDS AND BEDROOM

Head of the game Twils is using headboards to stand out from the competition Created to meet today’s needs of using the same space for various purposes during different times of day, Twils’ Frame bed system is based on separation of spaces and organisation of functions.

The headboard becomes a small, fitted structure that separates the areas and also serves as a wardrobe or bookcase. Constructed with a lightweight lacquered metal framework, the front part facing the bed is a padded backrest, while the rear is fitted with a hanger rod and wooden shelf. A sofa version with the clothes rail back that converts into a bed, can also be used as a divider for the foyer, or as a bookcase for the living area.

Open Air balances full and empty generated by the structure’s intersecting parts and the structural rigidity of the headboard, offset by the soft fabric upholstery using buttons to hold the fabric in place.

Strong references to outdoor icons, weaves and natural decorations come together in Twils’ first wood headboard, Natural, with a double twist of ‘branches’ interwoven with the vertical post. The warmth of natural wood, the multi-level weave of the headboard and the semi-embracing shape make Natural a cocoon bed.

Visit: www.twils.it

Frame

Natural

Open Air

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Interiors Monthly July 2015

m

oa yf or

in s t e st e d a g a

t5

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gm

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Contact us today to find out more 01235 529 148 sales@thefoamco.co.uk

LVT

Triple score Karndean Designflooring’s LooseLay range has been expanded Karndean Designflooring has extended its LooseLay collection with Series Three of its LVT. Its six latest wood designs tap into the trend for fashionable rustics, deep greys and popular oak tones.

The complete Karndean LooseLay collection now features 19 wood designs and eight intricate stone tiles.

Inspired by nature, the collection features a range of tones from the striking, warm ginger of Burlington LLP110 to the light, blonde hues of Cambridge LLP113, all of which have a 15-year residential guarantee.

‘Homeowners are seeing the benefits of Karndean LooseLay in place of traditional carpet and laminate, and it’s continuing to grow from strength to strength in the marketplace,’ says Paul Barratt, Karndean Designflooring md.

‘The collection is not only design-led but it’s also compatible with underfloor heating and the individual planks allow easy access at all times. Our newest wood designs are a welcome addition and reflect the trends we’re seeing within interior design,’ he says.

Karndean LooseLay’s friction grip backing and increased dimensional stability secures the floor firmly in place. It can be installed over most hard floors as long as they’re dry, smooth, sound and dust-free. The collection’s large scale 1,050mm x 250mm planks and 610mm x 500mm tiles combined with fast

Karndean LooseLay Series Three Hartford LLP112

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Interiors Monthly July 2015

Karndean LooseLay Series Three Providence LLP108

and easy fitting, means reduced downtime, mess and installation costs.

A new LooseLay POS unit holds all three series, instantly showcasing the colour bank with a mixture of sample boards and product. With its interactive design, customers can arrange the samples on the viewing platform.

Barratt says the company has worked with retailers to create a unit that works for both the customer and the store, reducing the stand’s footprint while increasing the visibility and prominence of the designs.

Visit: www.karndean.com

Karndean LooseLay Series Three Boston LLP111

LVT

Flexible next generation Moduleo has further expanded its offer LVT manufacturer Moduleo has unveiled a number of products in line with its Next Generation portfolio, including an extension of its Transform and Select collections; and a new parquet option, giving customers the opportunity to create bespoke statement flooring.

The Transform collection is a development of the existing range and will feature eight new designs in 42 colour options, while the extension of Select will include the introduction of three new products in 14 new colours, suitable for residential use.

The new parquet edition is available on all of the manufacturer’s Transform and Impress products, and is set to increase Moduleo’s design scope even further.

‘Our Next Generation is very much design-focused and offers our customer’s much more flexibility. We have delved further into trend predictions for the coming seasons and our parquet in particular offers customers the opportunity to create their own unique flooring patterns, which has already proven to be a real hit,’ says David Bigland, Moduleo UK and Eire md.

Moduleo produces a diverse range of vinyl floor tiles in a large selection of colours and finishes. These are available in both a traditional LVT construction as well as a simple to install Click system, which holds a strong consumer appeal due to its added flexibility.

‘By investing in innovative manufacturing techniques, Moduleo is proud to be at the forefront of this industry while also offering an environmentally-friendly option for consumers,’ adds Bigland.

Visit www.moduleo.co.uk

Midland Oak

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Interiors Monthly July 2015

Latin Pine

Castle Oak

Perceptions changed.

Spaces redefined.

The next generation of vinyl flooring is here, offering unrivalled levels of durability, sustainability and aesthetic appeal.

Designed to reflect ever-changing interior trends, Transform Country Oak

Moduleo® luxury flooring transforms spaces from the floor up with all the beauty and texture of natural wood and stone.

moduleo.co.uk

LVT

Commercial customisation LVT popularity has grown in non-residential sectors

Above: iD Inspiration Loose-lay LVT has a herringbone ‘gripping tread’ on the back Left: iD Inspiration Loose-lay LVT in Lime Oak

It is not just the residential market in which LVT is seeing growth: LVT is the fastest growing flooring category in the contract market, according to Tarkett.

The company has expanded its contract offering to include Loose-lay LVT. ‘Our internal tests indicate our Loose-lay LVT outperforms the competition in terms of traction to the subfloor thanks to its patented anti-skid backing. Not only does this reduce labour and material costs, but since it can be installed without the need for glue, the LVT can be easily removed without damaging the subfloor or product, making future renovations easier and cheaper,’ says Steve Urwin, Tarkett marketing manager.

Ideal for overnight installation, iD Inspiration Loose-lay LVT requires little if any subfloor preparation as it absorbs uneven patches.

‘The proposition of LVT by definition is customisation; however there remains significant market demand for the simplicity of stone and wood designs. iD Inspiration Loose-lay LVT is available in demure designs while also offering eye-catching textile and abstract aesthetics for those retailers and establishments looking to stand out,’ he explains.

The latest addition to Tarkett’s collection of contract modular solutions, iD Inspiration Loose-lay LVT, joins iD Inspiration Click, iD TILT and iD Inspiration 55 in Tarkett’s collection of contract LVT flooring. All products in the iD collection feature the surface benefits of Topclean XP PUR reinforcement which means no wax and no polish for life, and easy low-cost maintenance.

‘The addition of Loose-lay LVT to Tarkett’s extended family of modular solutions provides the most complete product offer in its class, reflecting Tarkett’s design leadership in the field of commercial product development,’ adds Urwin.

Visit: www.tarkett.eu

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Interiors Monthly July 2015

iD Inspiration Loose-lay LVT in Limited Edition Neutral

Drawing from many years of vinyl flooring expertise, the Camaro Loc collection features interlocking planks and tiles that eliminate the need for adhesion, reducing installation time by half. Camaro Loc includes a range of popular wood and stone designs influenced by today’s home interior trends, all accurately reproduced to create flooring that is both beautiful and practical for a wide range of internal spaces.

0161 767 2551

POLYFLOR LTD. PO BOX 3 RADCLIFFE NEW RD WHITEFIELD MANCHESTER M45 7NR TEL: 0161 767 1122 FAX: 0161 767 1128 E-MAIL: INFO@POLYFLOR.COM WWW.POLYFLOR.COM

LVT Left: Patina Dusk with Lotus motif Below: Shimmer Denim, Shimmer Metal, Patina Vapour and Patina Lune Bottom left: Wild Walnut with Origami motif

Going geometric There are infinite design possibilities A major flooring trend is geometrics. Inspired by Italian design legend Ettore Sottsass, areas that include graphic accents in primary colours are making a big noise. A combination of patterns, colours and geometric prints work well against eye-catching flooring in cool-toned materials, such as slate and stone.

With 188 finishes, the Signature collection from Amtico is ideal for those who want to capture the geometric style. The Signature products can be cut and combined in an infinite number of ways and installed with ease. Design possibilities are endless, with the option to create a geometric focal point in a room.

The collection also encompasses a full spectrum of wood, stone and abstract

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Interiors Monthly July 2015

tonal trends. With a wear layer of 1mm, homes and retail environments benefit from beautiful, yet practical floors.

Amtico Signature also carries a lifetime warranty ensuring the floor will stand the test of time.

Visit: www.amtico.com

DELIVERING s o l u t i o n s

EVERYDAY

Introducing...

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Our range of furniture and flooring protection accessories add the finishing touches to provide the perfect finish at home or in the office.

From hiding the expansion gap around radiator pipes, to protecting floor surfaces from scratches, helping reduce furniture leg impressions, stabilising wobbly furniture, or keeping a door open safely we have the solution.

These attractive and simple to use products can even be made up into your own point of sale pack for display to your customers!

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Self adhesive felts Quick-Click floor protectors Radiator pipe rosettes Castor cup floor protector POS Display (interchangeble products)

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VINYL

Camargue

Many shades in play

San Remo

The popularity of grey is increasing on this side of the Channel The rise of grey is well documented in carpet, but the trend is also materialising itself in wood and tile floor finishes. Grey woods and stones have been big news in mainland Europe for a while and Leoline is seeing growing demand for the look in the UK too.

Shaking off its cold and austere reputation for something far more soothing and welcoming, grey has turned from small risk into top seller. Showing in new and existing designs in the Tile Styles collection as well as woods such as Woodmark’s San Remo and Luxury Woods’ Camargue, grey is in the limelight in Leoline’s 2015 line-up.

‘As a Europe-wide brand we’ve seen grey rise to prominence in continental Europe and now the UK is catching up,’ says Victoria Hemelaer, Leoline product manager.

‘Whether it is on the back of the colour’s growth in carpet, or indicative of a broader trend, grey is beginning to replace honey oak or yellow limestone tones to give a warm and sophisticated look.’

Thanks to the design flexibility of cushion flooring Leoline can respond quickly to the latest interior styles. This means retailers can offer flooring for fashion savvy homeowners – a generation in tune with the practical advantages of cushion flooring, says Hemelaer.

Visit: www.leoline.co.uk

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Interiors Monthly July 2015

Minos

W NE OO W DM DE A SIG RK NS

STYLE, QUALITY & VALUE MAKE YOUR MARK WITH LEOLINE IN 2015!

VISIT THE WEBSITE TO SEE NEW DESIGNS, DOWNLOAD THE 2015 BROCHURE AND ORDER FREE SAMPLES!

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Manchester Furniture Show 19-21 July

SHOW GUIDE

Urban

Diverse offer Furniture Origins is widening its array of designs Furniture Origins is again widening its commercially designed cabinet offer.

‘At the Manchester Furniture Show we will preview the latest cutting edge designs and trend-setting finishes. These new diverse styles have been given a commercial styling, further enhancing the already proven successful and commercial collections,’ says Barry Webb, Furniture Origins business development director.

This allows stockists to display complementary styles while giving a breadth of designs and finishes from one company.

As with all of the company’s collections, these are available either direct by container or wholesale through distribution partner Classic Furniture. All ranges and items can be mixed on one container, providing flexibility and ease of ordering.

Email: barry.webb@furnitureorigins.co.uk

Liberty

Contacts The direct container programme or wholesale purchases through Classic Furniture are supported by Furniture Origins area managers: Mike Brown, Scotland, Cumbria, North East and Yorkshire, tel: 07831 572 601 Alan Endersbee, North West, North Wales, Midlands, East Anglia, South East and Ireland, tel: 07809 196 019 Andrew Cavaciuti, South West, Avon, Wiltshire, South and Mid Wales, tel: 07500 830 888 Barry Webb, business development director, tel: 07702 603 971 Porto

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Interiors Monthly July 2015

For enquiries, please contact barry.webb@furnitureorigins.co.uk or call: 07702 603971

to your success

dedicated

Stand B21

Visit us at

Manchester Furniture Show 19-21 July

SHOW GUIDE

Double pedestal dressing table in Cotton with satin finish oak top and Twist handle

Corndell now has seven finishes: White, Cotton, Buttermilk, Taupe, Haze, Ledum and Fawn

Creative alternatives Corndell is expanding its Annecy bedroom collection Although oak cabinet remains an omnipresent force in-store and online, retailers still want alternatives that offer consumers the chance to flex their creative skills when selecting for their homes. Since Corndell added four colours – Taupe, Haze, Ledum and Fawn – to its top-selling Annecy painted bedroom collection in January, it has seen sales go from strength to strength, proving that painted cabinet is a growing area of the market.

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Interiors Monthly July 2015

Annecy’s hand-painted finish helps emphasise the crisp detailing on each product, in a range that now includes an Imperial bed, triple wardrobe, cheval mirror and blanket box.

To build on this success, Corndell is launching an oak top option for Annecy at the show. This is something that retailers have requested and adds a further 192 SKUs to the range. The oak tops with their pale, limed or rich, satin finish, add to the countryside chic appeal

of Annecy and creates the opportunity to mix and match colour and finish within the bedroom.

The range also has three new handles: chrome cup, glass and wood.

The updates to Annecy means it will have a choice of 17 products, seven colours, five handles and painted or wooden tops in two finishes, providing retailers with a comprehensive choice for the creative interiors shopper.

Corndell, tel: 01993 776 545

Comfort

Style

Sophistication

See us at

Manchester Furniture Show Stand B71

Lebus Upholstery Ltd, Queensway Ind Est, Dunlop Way, Scunthorpe, Lincolnshire, DN16 3RN, United Kingdom

For more information contact:

t. 01724 407 751

e. sales@lebus.co.uk

Manchester Furniture Show 19-21 July

SHOW GUIDE

Right: The company is focusing on the living, dining and bedroom sectors Left: The sleepers are cut into three finishes Rght: Simon Fox at the Harare factory which employs 20 staff

On the right track African railway and mine sleepers are being reclaimed to become furniture It seems that everywhere you turn, many more people are doing their bit for the environment. From something as simple as weekly recycling to the upcycling furniture trend, where people sand, varnish and paint their way to a totally new look.

But, using reclaimed materials to design furniture allows something to be created that suits your own style, while also reducing your carbon footprint and breathing new life into natural resources.

‘At African Trackwoods, our business has been founded on the recycling of hardwood, a material that is at the heart of the reclaimed furniture boom,’ says Simon Fox, African Trackwoods owner.

At the turn of the last century, thousands of hectares of Southern

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Interiors Monthly July 2015

Africa’s indigenous hardwoods were cut down for the Cape to Cairo railroad.

Since the early 1900s these sleepers have been exposed to the elements so have weathered and aged naturally.

‘Using this stunning wood, our team of skilled carpenters are able to recycle and hand-craft the original hardwood sleepers into our range of distinctive furniture,’ he says.

Once the sleepers are delivered to the Harare factory in Zimbabwe, they are graded according to their wood, character and quality.

The wood is predominantly African Teak, Salinga or Panga Panga, all indigenous to Africa. The furniture is heat and water resistant, enabling the team to create pieces that are steeped in

history, yet ideal for modern living.

The company buys sleepers from the mines and railways of Zambia and generally holds stock of about 1,000.

‘We take great pride in recycling this otherwise unwanted wood and breathing new life into it,’ explains Fox. He says the company is capable of creating designs for any room but it is focusing on the living, dining and bedroom sectors for the UK. Each sleeper is cut to reveal three different stages of weathering. The outside of the sleeper is used to give a rustic, heavy finish; the next layer is used to create a medium finish while the core of the sleeper is used for a smooth, fine finish.

Visit: www.africantrackwoods.com

For exciting British upholstery visit

MANCHESTER Furniture Show 19th - 21st July 2015

Stand C73 www.westbridgefurniture.com

Manchester Furniture Show 19-21 July

SHOW GUIDE

Increasing options Furnico is offering retailers greater choice Furnico is introducing leather choices to two of its most popular ranges.

The Townley and Suffolk motion ranges, both part of the Synergy Collection, will be launched with a choice of four leather colourways.

Darren Hargreaves, Furnico Independent Sofas md, says the introduction of leather will give high street retailers more choice.

‘Furnico has always been known as a specialist in fabric upholstery, but we believe this is yet another way that we can help our customers improve their profit margin.

‘Increased customer choice has to be a good thing and we believe our leather options will open up our products to a broader section of consumers as well.’

Furnico’s Synergy collection has become popular as it offers consumers more than 200 colourways to create a sofa that fits perfectly with their home decor.

The manufacturer will also be unveiling a fabric corner group at the event alongside a new chair gallery.

All Furnico products come with a 10year limited warranty as standard.

Furnico, tel: 01282 869 888

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Interiors Monthly July 2015

Suffolk (above) and Townley (top) will come in leather

Furnico is increasing its corner unit choices

Distinctive furniture for a modern way of life Designing and creating unique pieces of furniture from hardwood railway sleepers, originally laid down as part of the Cape to Cairo railroad

Experience this unique collection on Stand A75 at the Manchester Furniture Show from 19th to 21st July 2015 To make an appointment at the show simply email: aftrack@gmail.com www.africantrackwoods.com

Manchester Furniture Show 19-21 July

SHOW GUIDE

Celeste mirror and Verbier console table

Leadership Gallery Direct is looking to be ahead of the curve Gallery Direct will be making its debut at this year’s Manchester Furniture Show, as it looks to continue its approach of ‘Leading by Design’.

‘The key trends in accessories for autum/winter are hard edged industrial which is really taking off, as well as more eclectic, more organic pieces,’ says Matthew Penney, Gallery Direct product director.

Left: Altares lamp Right: Jeeves drinks cabinet and Whittington mirror

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Interiors Monthly July 2015

Monroe table with copper top

‘Consumers are much more savvy than they used to be with lots of use and interest in Pinterest,’ he says.

Penney predicts that forthcoming furniture trends will include an upsurge in metallic finishes, pewter, and warm tones of gold, with art-deco influences, accent tables, console and coffee tables, with marble also finding new followers.

The company is keeping details of

what it will be showing at the exhibition close to its chest but Penney is happy to highlight plans for its Frank Hudson and Hudson Living furniture brands.

‘Frank Hudson will see a Lloyd Loom style bed this year while Hudson Living will enter new sectors next year as conservatory and outdoor furniture is included for the first time.’

Visit: www.gallerydirect.co.uk

N

A ST D

c

35 Come and view our latest ranges and exclusive show offers at the Manchester Furniture Show

Gallery has grown since 1973 to become a leading British-based GHVLJQHU PDQXIDFWXUHU DQG ZRUOGZLGH GLVWULEXWRU RI KRPH GĂƒFRU and furniture. With over 40 years of manufacturing expertise, Gallery has extensive knowledge and experience putting quality central, every time. Couple this with the wealth of expertise brought to the company by the Frank Hudson acquisition, it is easy to see how Gallery now offers such an outstanding range of high quality, yet value focused products.

01795 439 159 www.gallerydirect.co.uk

New Approved Suppliers t

True Italian Heritage New Trend Concepts has been designing, developing and manufacturing hand-crafted leather sofas for more than 25 years, bringing together contemporary and traditional styles.

Our history tale begins from courage, goes through love, and returns back to courage again. Thanks to his devotion and the contribution of the most valid craftsmen in the region, its founder, Giuseppe Castellano, started manufacturing sofas putting in them all his love for the job and the territory.

Nothing has changed from those days. Mr Castellano is still there to pursue his original project of producing sofas conceived to become part of the customers’

lives for a long-lasting time. In fact, our motto is “From our factory to your home, with our passion for your pleasure�.

Never forgetting their roots, the people at New Trend Concepts have decided to keep on living and producing in Altamura (BA), in the heart of the sofa district, where they feel they belong to.

Attention to detail, raw material search, working method accuracy, a combination that makes our product unique.

The design, the comfort and the originality that mark out our products represent their true value.

to Minerva Furnisher Guild The Manchester Furniture Show 2015 will see the launch of seven high-back, impressive models provided with arms and backs that can be unbolted to accomodate restricted access in delivery.

Come, see and try the unsurpassed comfort of our new collection designed solely for the UK market and made in 100% full-aniline Italian leathers at reasonable and accessible prices.

Main Hall • Stand C67

MD Giuseppe Castellano +39 3356213360 Scotland: Wales, North West, Midlands and South West: South East, London South and Channel Islands:Yorkshire and London North and East Anglia:

Peter Westbrook 0777.301.0146 Bob Colcombe 07733.073.442 Jim Morey 07860.274.109 John Whittaker 07860.421.191

Offices and Showroom: S.S 96 • Km 7, Contrada Pescariello, C.P. 205 • 70022 Altamura (BA) • Italy • Tel: +39 080 3140194 / 8 • Fax +39 080 3140205 www.newtrendconcepts.it • export.c@newtrendconcepts.it

Manchester Furniture Show 19-21 July 2015

SHOW GUIDE

African Trackwoods

A75

Furnico

Alpha Designs Upholstery

D18

Furniture News

A16

Annaghmore Agencies

D65

Furniture Origins

B21

Ashley Manor Upholstery

B75

Gallery Direct

C35

GCL UK

A32

Global Furniture Alliance

A53

A61

G Plan Cabinets

C41

A80

Gola Furniture

E61

Buoyant Upholstery

B61

Harmony Furnishings

A10

Cappellini Salotti

B33

Heartlands Furniture

A21

Carlton Furniture

C31

Homestyle (GB)

D50

Cavendish Upholstery

C48

Hyde Line

B98

CFD Sofas

D17

Ideal Products

A10

Baker Furniture

Cobden

Bluebone Imports

D71

BM Direct BSM

Churchfield Sofabed Co Corndell Furniture

A1 Foyer 2

IFD Inspired Lighting

D15 E7/D67

Cotswold Chair Company

C65

JR Imports

Cowthorpe Oak Furniture

A30

Jade Furnishers

CH24

Crown Home Decor

A13

Jiangsu Jiaqi Import/Export

CH10

A12

Keen Classics

DB Mirrors

CH1

D3

Kettle Interiors

B43

European Furniture Direct

D69

Kingstown Furniture

C61

Exclusive (UK)

B34

La-Z-Boy

B77

Edwardian Bedding Co

68

B77

CH12

Express Sofas

D62

Lebus Upholstery

Final Touches

A92

Loft Interiors

CH28

Flair Rugs

A67

M7 Polska

A50

Furmanac

B11

Manchester Furniture Supplies

Interiors Monthly July 2015

B71

E65

WE LOOK FORWARD TO SEEING YOU AT THE

MANCHESTER FURNITURE SHOW MAIN HALL STAND C41

Manchester Furniture Show 19-21 July 2015

SHOW GUIDE

Mark Webster Designs Martian Furniture

CH18

Sofa Source UK

C23

Staingard

A43

Meble Roberto

A60

Stroolmont UK

Mini Divani

A76

Suntano Living

Minster Stylish Living

E15

SWS Import

A2 CH10 E21

TCBC

CH50 C21

Morris Furniture

C41

M Sadiq

C65

TCS

NHF Leather

B98

Taylors of Cheshire

A59

Nolte Mobel (UK)

D19

The Furniture Company (GB)

A77

Old Charm

A11

Time Living

D63

CH14

Transformers

A70

Trends Interiors

A78

Orchid Wholesale Originals by Willis & Gambier Owl Wholesale

A65 CH14

Trinity Creations

A58

Paulus & Brown

B15

Value Mark Furniture

A51

Rainbow Upholstery

A41

VIDA Living

A63

Rauch Moebelwerke

C95

Vintage Sofa Company

Relaxateeze

C41

Wade Upholstery

Foyer 3

Richard Stamp Agencies

A80

Welbeck

Foyer 3

Rowico UK Ruihao Scan Thor UK Seconique Sen Furniture

70

B35

Foyer1 B98 Charter 4

Welcome Furniture Westbridge Furniture Designs Whitemeadow

C31

D10 C73 Cobden

C11

Wilde Java

D11

E71

Wire Lamps

A68 A11

Serene Furnishings

D21

Wood Bros Furniture

Shankar UK

D77

XYZ Agencies

B15

Smart Trading

A30

Zone

C41

Interiors Monthly July 2015

FURNISHINGS

WE WILL BE SHOWCASING OUR NEW

RECLINER CHAIRS,

DINING CHAIRS,

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"

# $ % & & # & ' ( () *+* , , & # - .+/ 010 +%2 2103 .+/ (*1 41/ %(2 ' 5 6 %" & 5 3 ###5 %" & 5

DB

For enquiries and Show Van appointments call Dave Butler on: MIRRORS M: 07715 690 267

DINING TABLES

E: dbmirrors@gmail.com F: 0161 796 8522

New range of mirrored bedroom furniture

See us at THE MANCHESTER FURNITURE SHOW Stand A12

& BEDS AT

• Mirrors • • Mirror framed artwork • • Art Nouveau mirrors •

WE LOOK FORWARD TO SEEING YOU THERE www.serene.co.uk

The Flooring Show Harrogate 20-22 September

PREVIEW

Visitors can register online and were greeted by sheep at last year’s event

Filling up nicely With only a few months to go the show is almost at capacity With 95% of stands already sold, The Flooring Show will be the largest for many years at its home in Harrogate.

‘We are very pleased to see the exhibition so full this early in the cycle. We’ve worked hard over the past few years to bring back some big names to Harrogate, and it’s fantastic we now have a great mix of familiar faces and exciting new brands – I’m sure 2015 will be a great year for the show,’ says Wendy Adams, The Flooring Show event director.

In addition to regular exhibitors including Abingdon Flooring, Cormar

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Interiors Monthly July 2015

Carpets, F Ball & Co, Lano and Lifestyle Floors, the show is welcoming new and returning names including Asiatic Carpets, Hugh Mackay, IVC Group, Jaymart Rubber & Plastics, Parquex, Ultimate Rugs, Whitestone Weavers and Windmoeller.

Last year debuted The Wool Trends Centre, in conjunction with the British Wool Marketing Board and the Campaign for Wool, and this is returning in expanded format.

Manufacturers include Adam Carpets, Axminster Carpets, Brintons, Brockway Carpets, Bronte, Cavalier, Ulster

Carpets and Westex Carpets.

As well as being a platform for toprated exhibitors, the show will continue to develop feature areas to enhance the visitor experience. Demo areas run by NICF, FITA and CFA return, as will The Trends Hub, which will feature a flooring retail store of the future.

The seminar programme will host a variety of speakers offering advice on subjects including social media and blogging with keynote speeches by Houzz and Vanessa Brady, Society of British & International Design founder.

Visit: www.theflooringshow.com

THE

AUTUMN FURNITURE SHOW 2015

Dates for your diary ‌.

Now in its second year, this successful trade show will again be at the International Centre, Telford on Tuesday 6th October & Wednesday 7th October 2015.

On show will be a wide variety of products from national and international suppliers and manufacturers featuring major players from the trade.

Open to all furniture retailers Pre-register at: www.theautumnfurnitureshow.co.uk

DATES & TIMES

LOC ATION

Tuesday 6th October 9am to 5pm

The International Centre Telford, Shropshire, TF3 4JH

Wednesday 7th October 8.30am to 4.30pm An event from

Home Olympia London 13-15 September

PREVIEW

Garden Trading Anna Jacobs Design

Autumn statement Home returns for its second autumn edition in September.

Here are some of the interiors companies taking part.

Visit: www.home-london.net

White Brands

Margo Selby

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Interiors Monthly July 2015

Lorna Syson

PREVIEW

Home Olympia London 13-15 September

Iris Hantverk

SIA Home Fashion

Sue Ure Ceramics

Voyage Maison

Ethnicraft

Mahout Lifestyle

www.interiorsmonthly.co.uk

75

SERVICE

One-stop-shop for logistics

Andrew Porter is investing in more staff and its fleet

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Interiors Monthly July 2015

Furniture logistics specialist Andrew Porter is experiencing record-breaking growth in its 20th anniversary year. The firm’s direct home delivery service in particular is booming, with existing customers increasing business, and high profile firms signing up, with contracts due to begin over the summer.

The Chorley, Lancashirebased company is

breaking records week on week with its home deliveries on behalf of an increasing number of retailers, manufacturers and importers, including many household names.

To keep on top of demand, Andrew Porter has added to its head office and administration staff, as well as recruiting new crews and drivers.

A dedicated call centre team now handles incoming enquiries, passing queries to the relevant departments, and a new transport manager will free up the general manager’s time. This restructuring allows staff to focus on

SERVICE more specialist roles, improving efficiency.

The company has also invested in more home and retail delivery vehicles, increasing its fleet to 60 vehicles and 50 trailers.

Tim Aspey, Andrew Porter md, says the growth in all aspects of the company’s logistics division shows that customer confidence is at a new high. ‘All of our new customers have come via recommendations, or because they were wanting a more reliable or higher quality level of service than they had been receiving elsewhere.’

Its DHD service puts quality first and is designed for customers who value the care of their products and customers’ experience over cost-cutting. He says the company’s service reduces damage and gives end users a quality experience when receiving a home delivery.

‘We’re delighted to report that our numbers of home deliveries are now at record levels and we are investing to ensure our customers receive the same, or improved levels of service, as demand increases,’ he says.

One of the most popular options is the full service logistics provision, combining warehousing, home delivery and retail deliveries, as it means customers do not need to worry about planning or overseeing logistics requirements, as it is all in the hands of specialists.

Specialist in memory foam mattresses, Dormeo, has relied on Andrew Porter as its logistics partner for the past two years, with the company providing a full complement of services.

Initially it was appointed to handle warehousing and deliveries for Dormeo’s Octaspring mattress range, 18 months after it was launched in the UK. With

sales predicted to increase rapidly, Dormeo needed to outsource warehousing and logistics to an expert provider, which had the size and capacity to cope with growth demands.

A dedicated warehousing and assembly area in Andrew Porter’s purpose-built warehouse, means the brand has its own 20,000sqft storage facility within the premises. Products are delivered to the warehouse from Dormeo’s factories throughout Europe and are stored before being consolidated into orders.

The company also provides Dormeo’s DHD and retail delivery to independent and multiple retailers across the UK and Republic of Ireland, amounting to

Above: DHD deliveries are offered Below and left: Andrew Porter provides a full service for Dormeo

hundreds of deliveries every week.

‘The volume of product that Andrew Porter has handled for us over the years has increased significantly as our Octaspring range has taken hold in the UK market and its unique benefits have proved popular with customers,’ says Darren Huggins, Dormeo chief financial officer. ‘We’ve been consistently impressed by how our stock management and deliveries have been handled, which is especially important when dealing with our home delivery customers.

‘Andrew Porter’s attention to detail, organisational forward planning and capacity means it is able to help us grow as our customer base does. Regular key performance indicator reports allow us to easily monitor progress,’ he adds.

‘The Octaspring range offers very high end products which, as such, require sensitive handling and storage in order to ensure they reach customers in pristine condition,’ says Aspey. ‘We continually invest in our premises, equipment and staff training so that our customers can be confident that their products are in the safest of hands.

‘Over the years we have come to realise that it’s long-term customer partnerships which deliver the greatest results, as both companies can work together to find an optimum logistics solution that meets everyone’s needs.

This takes work and effort on both parts.

Dormeo is one of our many customers which find that our one-stop-shop furniture logistics provision, combining warehousing, DHD and retail delivery, can improve the bottom line as well as providing a high quality turnkey service,’ Aspey adds.

Visit: www.andrewporterltd.co.uk

www.interiorsmonthly.co.uk

77

LIGHTING

Out of the dark

Fedora combines minimalism and history Among the highlights of Axo Light’s 2015 launches is Fedora, in which designer Dima Loginoff has combined minimalism and historical references in the form of the Russian Matryoshka doll.

‘It has the most minimal shape compared with other Russian icons.

Besides, despite what many people think about Matryoshka – it’s not too old. In fact it is as old as cinematograph, and the idea of many layers when you may find one doll inside another came from Japan. Many Russians think that Matryoshka is 500 or 1,000 years old.

‘I have several dolls at home. One of them is simple and painted just in one bold colour – gold. Despite people calling me “the least Russian designer in Russia”, I love this shape and it seems it’s in my DNA. The name Fedora is an old and forgotten Russian name, its short name is Dora: the name of my greatgrandmother,’ he says.

Loginoff says the history of shapes often influences artists and designers.

‘I am a big fan of minimalism, but at the same time I always have this contrast in my mind about historical influence, meaning not only Russian historical styles. I am playing a wonderful game in

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Interiors Monthly July 2015

Fedora comes in rose gold (top) and bronze

design where I try to combine modern and traditional.

‘It is not strange that in this project I connected modern and old. It usually depends on the shape. I have designed many ultra-modern things, but sometimes I just feel that classical shapes will be great to redesign and turn the product into modern.’

When asked about Russian taste he says he doesn’t know what’s going on in that field.

‘Maybe that’s why I haven’t designed for any Russian company yet. Of course, there are differences with the rest of the world. New money, new power, new ways of expression. Rich people often look strange, but what I noticed – they learned fast and they are changing. You can easily find absolutely modern, simple and luxurious residences as well as modern townhouses in suburbs for the middle class. And it is not too “traditional”.

‘As for me, I start my day with a cup of espresso and design blogs. I check a lot of design content, but not because I have to. That’s my passion, that’s part of my life. Local market doesn’t influence me at all, the world of design does.

‘Designing lamps is one of the aspects I love more about my work. This idea includes so many aspects: shape and aesthetics, the light, its rays, the shadows. And people always forget about the darkness. In one turn you light up the darkness. Which other piece of design can do that?’

Visit: www.axolight.it

Visit us at our new Harrogate Home and Gift trade stand inspired by Interior Designer Peter Plaskitt at the Kings Suite from 19th - 22nd July.

For more details vist our brand new website!

www.hill-interiors.com

Hill Interiors, Hill House, Oaktree, Burneston, Bedale, North Yorkshire, DL8 2JW w: www.hill-interiors.com e: sales.enquiries@hill-interiors.com t: 01845 567044 Hill Giftware Ltd T/As Hill Interiors, Reg number: 03768344

LIVING AND DINING Woodman can offer a variety of styles

What the customer wants Beech slatback chair

Woodman Chairs continues to mix manufacturing and wholesale

Tom Woodman, Woodman Chairs director, is proud to be associated with a leading wholesaler of solid oak and beech dining chairs and tables to both the retail and contract markets. ‘We make most of the chairs, to our own designs and in a wide choice of styles, finishes and seat options,’ he says.

It also makes chairs, chair frames and components for other manufacturers and wholesalers.

‘We can make to companies’ specifications in sensibly low numbers, just in time and at intelligent prices, thus saving them money and cashflow tied up in unwanted stock,’ says Woodman.

And the company continues to widen its product offer, with it reintroducing children’s chairs from the late summer.

‘Customers see that they do not need to tie up large amounts of cash months ahead in container quantities and then have to store them, often expensively, because they can buy what they want, what’s selling, when they want it, from us,’ says Woodman.

Woodman continues to expand its offer Woodman Chairs, tel: 01884 841 789

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Interiors Monthly July 2015

Beech stickback chair

RETAIL

Centre of activity John Lewis’ latest At Home store has a revamped approach to displays

The store has a Design Studio and 11 trend roomsets

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Interiors Monthly July 2015

ROWICO UK AT THE MANCHESTER FURNITURE SHOW

WE’VE DONE IT AGAIN!

ANOTHER YEAR, ANOTHER GREAT OFFER! VISIT FOYER 1 TO SEE THE VERY LATEST DEVELOPMENTS TO OUR EVER POPULAR TIME-WORN PORTFOLIO. SERIOUSLY CONTEMPORARY FURNITURE WITH AS MUCH RUSTIC STYLE AS CHARM - ALL FROM UK HELD STOCK Further details

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07786 248 315 or ntuck@rowico.co.uk

1 PORTEMARSH RD I CALNE I WILTSHIRE I SN11 9BN I 01249 821 748 I

www.rowico.co.uk

RETAIL

John Lewis has changed how it displays products at its latest At Home store.

As part of its £11m investment in the Horsham, West Sussex store, it is the first to introduce the Home Hub which brings together all home services and allows customers to browse John Lewis’ full furniture range, whether in-store or online, in one space.

Surrounding the Home Hub are 11 trend roomsets.

The 43,000sqft store is the retailer’s 11th At Home branch and only the second co-located John Lewis and Waitrose development.

Customers have the opportunity to browse both shops in one trip. They will be able to access all of the Waitrose catering facilities, including a juice bar, wine and beer bar, bakery and café.

It will also be possible to place and collect online orders from within the branch.

Visit: ww.johnlewis.com Customers can coordinate their in-store or online buys after seeing the full furniture offer in one place

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Interiors Monthly July 2015

RETAIL SALES EXECUTIVE Ulster Carpets’ is one of the world’s largest and most progressive carpet manufacturers, servicing global retail and contract markets. We now have a vacancy for a Retail Sales Executive with responsibility for developing sales through our Independent retail accounts in North Wales, Cheshire, Wirral, Manchester & Potteries.

We offer a competitive salary, company car, medical cover, contributory pension scheme and profit related pay, along with good development and progression opportunities.

To apply send your tailored CV and a covering letter detailing how you meet the following criteria: 1.

Sales experience as a manufacturer's representative (Ideally a minimum of 2 years).

2.

Your ability to achieve sales targets, provide details of results and achievements.

Applications should be emailed before 12 noon on Monday 17 August 2015 to recruit@ulstercarpets.com, or by post to The Monitoring Officer, Ulster Carpets, Castleisland Factory, Portadown, Co Armagh, BT62 1EE. To speak with a member of our team telephone 028 38395123.

We are an Equal Opportunities Employer

Balterio – Area account manager IVC-group, one of the largest Western European producer of vinyl and laminate oors for residential applications, is currently looking for a successful account manager to take over the Midlands area for its Balterio laminate ooring division. They will be responsible for all sales activities and Brand promotion in assigned accounts and regions. He/she will be reporting to the Balterio National Sales manager.

Balterio is a major producer of innovative, stylish, quality laminate oors. The extensive, luxurious collection closely reects market requirements and the latest design trends.

Vertically integrated production and extensive automation ensure outstanding value for money. Balterio laminate oors are available from the better ooring and interior decoration retailers.

We offer a competitive salary and package as one would expect from a progressive Group as IVC.

Please forward your CV in strict conďŹ dence to Ian.shuttleworth@balterio.com. No agencies please.

The IVC Group has 1,200 employees and generates a turnover of around â‚Ź530 million in 110 countries.

!

" Wakkensteenweg 37B – 8710 Sint-Baafs-vijve – Belgium – info@balterio.com www.balterio.com Member of IVC-Group

! # ! $

% & '(' )* ) + , , ,

OPINION

Rupert Anton

Healthy offensive Should the carpet industry tackle the asthma issue?

The tsunami that was ‘carpet is bad for you, rip it up and replace it with smooth floors’ has, fortunately, passed. But that is not to say that the twin subjects of allergens and air pollution are not regularly revisited by the media.

In January this year, the Daily Mail ran an article entitled ‘Could the air in your home be killing you?’ The text was factually accurate and drew attention to the potential effects on health from airborne toxic chemical pollutants that are not dispersed because of inadequate ventilation in UK homes.

It did not mention carpet per se, but did carry a representation of a dust mite with the warning that ‘carpets harbour dust mites’.

There is an argument that the damage has been done and that the claims, while admittedly in the past, have impacted upon consumers and is firmly embedded in the minds of some.

While in no way as front of mind as before, there is still a misconception among a portion of the carpet buying public, that for those with asthma, carpet is not the right floorcovering. There is an undercurrent that

carpet is bad for you if you suffer from asthma.

But, the three dimensional construction of a carpet is such that many airborne pollutants, which need to be breathed in to cause harm, become collected in the pile of a carpet, until removed by routine vacuum cleaning, so preventing their recirculation in indoor air.

Furthermore, a dust mite is hardly a toxic chemical and it is beds, not carpets, that

‘There is an undercurrent that carpet is bad for you if you suffer from asthma’ tend to provide the optimum conditions for dust mites to thrive.

Is this a battleground that the industry should consider entering – particularly as carpet sales are definitely on the up (that is not to say that smooth sales are not)?

If any organisation could or should take it up, it would be the Carpet Foundation.

Interestingly, talking to chief executive Andrew Stanbridge, he did not rule it out.

‘We as an organisation, and as an industry, have long been guarded and defensive about the health benefits of carpet. However, retailers are increasingly telling us that the concern over carpet for asthma sufferers still bubbles away beneath the surface. And, what is more, it is an entrenched view and difficult to change opinions. It is certainly an area we are looking at,’ he says.

So should the carpet industry go on the offensive about health?

Visit: www.sapienscommunications.co.uk Rupert Anton is Sapiens Communications md

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Interiors Monthly July 2015

We’re not knocking other underlay brands but Duralay really does take some beating – especially when it comes to suppressing that annoying “Tip Tap Tip Tap” of footsteps on hard floors.

Featuring high density sponge rubber, our Silentfloor Gold and Timbermate Excel underlays are specially engineered to do the job… in fact they have been proven to reduce in room noise by up to 30%.

Duralay by Interfloor – the underlay experts.

01706 238 810

interfloor.com

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