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first for flooring, furniture and accessories
TFS Stand review
Retail Store design
Suitable for every room in the home
L A M I N AT E
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Thank you for visiting us at the and making it such a success
PLEASE CALL FOR MORE INFORMATION:
Head Office: 01524 840177
email: email@example.com web: www.tcsthecarpetspecialists.com
Unit 4, TCS Industrial Park, South Gate, White Lund Industrial Estate, Morecambe, LA3 3PB
TCS - Solely Committed to Serving Independent Retailers The Complete Service
The Carpet Specialists
The Carpet Specialists
SERVICE QUALITY VALUE
upholstery dining bedroom carpets
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Andrew Kidd EDITOR
Transparency for all Sealy’s decision to list what it puts into its mattresses should encourage everyone else to follow suit Often it’s the simplest idea that makes you think ‘brilliant, why didn’t anyone do that before?’ And so it is with Sealy’s decision to list the construction of its mattresses online. Not just saying model XYZ contains Geltex, but there is a 4cm layer of it, for example. Amid the ongoing concerns over rogue bed sales (the National Bed Federation has produced some excellent animations highlighting the issue) it is cheering to see Sealy’s move. As it says ‘we hope it works to drive transparency and innovation across the board, with other like-minded manufacturers following suit. After all, if you have nothing to hide then there should be complete and total product disclosure.’ Anybody want to buy Multiyork or Feather
& Black? No, not a sofa or a bed, but the chains, which have been put up for sale as Charles Wade contemplates retirement (not something I thought I’d ever write). Things seem to be looking up for the chains after years of losses. Both returned to profit last year for the first time since 2010, after losing a combined £20m between 2010 and 2015, and trading is said to be ‘ahead of the market and last year’. It’ll be interesting to see if there is consolidation, a newcomer taking control, or if they remain part of Wade Group. There was a real buzz at The Flooring Show and the Bed Show last month. At Harrogate there was positivity from suppliers with many confirming an upturn after a weak (to put it politely) summer. (Adam Faver, ATR Flooring Services, Barnsley was the winner of the Interiors Monthly subscription prize draw at the show.) At Telford bed retailers were out in force keeping order books filled. The Carpet Foundation is returning to consumer marketing with a year-long campaign in the home interest press. Some might say it’s about time, but it is to be welcomed and shows it has sorted its finances.
Editor: Andrew Kidd T: 01273 930 029 E: firstname.lastname@example.org
Furniture advertising (South): Tim Boden T: 01732 441 130 E: email@example.com
Furniture advertising (North): Jarrod Bird Vivendi stressfree carpet from Associated Weavers: suitable for every room in the home www.carpetyourlife.com
T: 01565 631 397 E: firstname.lastname@example.org
Carpet, flooring, lighting and accessories advertising: Joanne Paull T: 01732 441 130 E: email@example.com
Published by Interiors Media Limited Minerva House, Kinnings Row, Bordyke, Tonbridge, Kent TN9 1NP T: 01732 441 130 F: 01732 362 919 E: firstname.lastname@example.org Registered in England no. 6397722 Print: Knockout Print Design by TRUPRINT MEDIA © Interiors Media Limited ISSN 1756-2236
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OPTIMISE YOUR NEXT BIG SALES EVENT… “I’m Trying to Recover from the Euphoria! Our 2015 Greenwood Sale was fantastic, but this 2017 sale has come in another 30% up!” Cy Fogel, M.D., You’re Furnished, January 2017
INTERIORS MONTHLY OCTOBER 2017 “When you take £900k in five weeks there is some delivering to do! But I am definitely a Greenwood convert… and looking forward to the next one!” Ryan Pollock. Director. Right Price, January 2017 “I Can’t Believe How Much Money We’ve Taken… …over 5000 people came through the store… we’ve banked almost two Months Business in just the first week of our Greenwood Sale!” Charlie Martell, Director, Martell’s Of East Grinstead, January 2017
DOUBLE OR EVEN TREBLE YOUR BEST MONTH…
INSIDE THIS ISSUE NEWS 6
Wade puts chains up for sale
Retailers set for Birmingham
CF returns to consumer marketing
Retail Harveys’ latest format explained
Best of British Design protection, pride, extended ranges
The above retailers are just a few of the many that have held Greenwood Sales during January. They recognise and have realised the enormous financial benefits of, optimising their most buoyant trading period - January. You could bank 30%, 40% or even 50% of your annual sales during a Greenwood Winter Sale before you’ve even seen your first Snowdrop.
LVT Triple offering, show comeback
Art Artworks for interiors projects
Review The Flooring Show stands’ tour, Top Drawer,
Find Out More About Greenwood Sales. Take a look at our website or call us now on 01565 650101, or, send an e mail enquiry, and we’ll gladly contact you to discuss the exciting possibilities we can offer you, without obligation.
BOOKING 2018 SALES NOW RING TODAY 01565 650101
Decorex, Bed Show Awards, MoOD Blue Drop Awards
Preview January Furniture Show
GREENWOOD RETAIL LTD Britain’s Leading Experts in Retail Sales Promotion since 2002 email@example.com www.greenwoodretail.com
Beds and bedroom supplement The Flooring Show review Twenty years of upholstery www.interiorsmonthly.co.uk
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Ward Brothers, Fishpools and Glasswells win AIS honours
There are 48 Multiyork stores plus three outlet stores
Multiyork and Feather & Black put up for sale Upholstery retailer Multiyork and bedroom chain Feather & Black have been put up for sale. The decision comes after Charles Wade, who is 68, chairman of parent Wade Group, said he was looking to retire. ‘The board is committed to finding a partner that will invest in both businesses to take them forward. During this process, business continues as usual with all directors of Multiyork and Feather & Black focused on delivering sales which continue to be ahead of the market for both brands,’ he said.
Multiyork made a pre-tax profit of £479,000 in the year to 2 October 2016, its first profit since 2010, when it made £650,000. Between the profitable years it lost £11.72m. Sales rose by 5.5% to £50.43m. It has 48 main branches and three outlet stores. In the year to 2 October 2016, Feather & Black saw a pre-tax loss of £3.63m become a profit of £204,000: its first profit since 2010. Sales rose by £527,000 to £23.175m in the period. Between the profitable years it lost £8.62m. There are 25 Feather & Black branches.
The AIS Member of the Year award for the larger turnover group of retailers was again divided into single store and multiple store retailers. Multiple store winner was Glasswells, in its 70th anniversary year, with Alan Ward taking second place and Sterling Furniture third. In the single store category Fishpools was the winner, with Roomes second and Housing Units third. In the smaller turnover group, Doncaster retailer Ward Brothers was revealed as the winner in its first year as an AIS member, ahead of Eyres of Chesterfield in second and Beadle Crome Interiors third. For the fifth time in six years AIS members voted Alstons Upholstery as Upholstery Supplier of the Year. Parker Knoll was second and Celebrity third. In the cabinet category Baker Furniture came out top, with Classic Furniture second and TCH third. The group also announced its 2017 Gold Standard winners. The upholstery winners were: Alstons Upholstery; Ashwood Designs; Celebrity; Daro; Duresta; G-Plan Upholstery; Himolla; Parker Knoll; Sherborne and Yeoman Upholstery. Cabinet winners were: Andrena; Baker Furniture; Classic Furniture; TCH Furniture; UK-CF; Unique Furniture and Venjakob.
Eve cuts mattress return rate to 13% Online mattress retailer Eve Sleep has managed to reduce the return rate through its 100-day guarantee amid increasing brand recognition. Returns fell from 18% to 13% in the six months to 30 June. It was 15% in May. The cost of customer acquisition decreased by 11.4% to £210, but is still more than double that of its ‘medium term’ target of £100. Unprompted brand awareness rose from 0.5% to 4.1% as marketing
Interiors Monthly October 2017
increased, and it says it is now the eighth most recognised mattress brand in the UK. Repeat orders now make up 13.2% of UK sales, up from 9.1%. UK sales rose from £3m to £6.3m and overseas sales increased from £2.1m to £5.2m. Underlying losses were £6.9m, up from £3.2m. ‘We are a young company with much to prove in the £26bn European sleep market. While the broader furniture
market, including mattresses, has been slow to transition to online purchase, the pace of change is now starting to accelerate,’ said Jas Bagniewski, Eve ceo. ‘The combination of our compelling customer proposition, digital expertise and brand strength, combined with our scalable low cost business model, gives me confidence that we will win out over traditional and new operators,’ said Bagniewski.
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9. – 12. 1. 2018
TEXTILES EXPERIENCE THE ENTIRE WORLD OF HOME AND CONTRACT TEXTILES.
Around 3,000 exhibitors, 69,000 trade visitors and the whole trade fair team all share the same passion at Heimtextil in Frankfurt! Discover the latest trends in colours, patterns and materials. Be inspired and fascinated at the world’s largest trade fair for home and contract textiles.
TICKETS NOW AT ADVANCE SALE PRICES: heimtextil.messefrankfurt.com firstname.lastname@example.org | Tel. +44 (0) 14 83 48 39 83
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Heavyweight Stain Resistant Carpet in Heathers and Plains from Cormar Apollo Elite joins Cormarâ€™s easy clean family using the same 100% Excellon fibre as the hugely popular Apollo Plus. Featuring a colour bank of fourteen popular new shades, including four plains and ten heathers with a core of greys and neutrals... itâ€™s simply out of this world!
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Dunelm encouraged by summer sales growth
Heal’s is to open in Mailbox
Midlands stores for Made.com and Heal’s
Heal’s and Made.com will be among the interiors retailers to open at Birmingham shopping centre Mailbox, with their first Midlands stores. The centre is opening a 20,000sqft homewares section at the end of this month. Among others joining them will be BoConcept, Calligaris and lighting retailer iLite. ‘Our Mailbox showroom will offer the finest in furniture design from Heal’s as well as internationally recognised designers and brands. The shop itself will be a unique retail space that will bring the best of our online offering to Birmingham,’ said Hamish Mansbridge, Heal’s ceo. ‘Birmingham is now recognised as one of the top shopping destinations in the UK, so Birmingham City Centre and the Mailbox are the perfect platform for Heal’s to promote its premium retail offering within a hugely popular lifestyle location which is well accessible to the wider Midlands region and its incoming visitors.’ Annabel Kilner, Made.com commercial director, said: ‘Having seen great promise from the Made.com Birmingham pop-up, we are delighted with our showroom in the Mailbox. Birmingham is an important city for Made.com and we’re keen to see the impact the bigger location will have on sales.’ Meanwhile, BoConcept opened a franchise outlet, and its 14th store, in Canterbury on 28 September. ‘As a chartered surveyor I have always loved great design and enjoyed working on exciting projects. The opportunity to be the new franchisee of BoConcept in Canterbury feels like a natural move towards interiors… who better to collaborate with than the iconic Danish design brand, BoConcept,’ said Rachel Sanders, franchisee.
Interiors Monthly October 2017
Dunelm enjoyed sales growth in July and August after dipping in the previous full year. ‘Sales in the first two months of the new financial year have started positively, with good like for like sales boosted by favourable weather comparatives. We expect to open a total of eight new stores in the first half of the year of which four are already open. An encouraging start. We expect the trading climate to remain challenging with the disposable income of UK consumers under pressure,’ said Andy Harrison, Dunelm chairman. ‘We aim to be the number one choice for homewares and furniture in the UK. The acquisition of Worldstores represents a big leap forward in our online scale and capability, together with a substantial expansion of our online product offering, especially in furniture. There is still much to do to integrate fully this acquisition and to deliver its benefits, but the progress so far is very encouraging,’ he said. Over the medium-term Dunelm aims to double sales to £2bn, with 30%-40% from online. In the year to 1 July sales increased by 8.5% to £955.6m, with £54.5m from Worldstores. Like for like sales dropped by 0.5% but online grew by 23.5%. Underlying profits fell by 15.2% to £109.3m, largely due to Worldstores’ anticipated losses and increased investment.
Management changes Bed manufacturer Breasley has restructured its management following the retirement of Stuart Hibbert, Breasley Consumer Division md. Hibbert owned half of BCD and has sold his shares to the Breasley Group owned by the Crowshaw family. Darren and Mike Crowshaw have become joint group mds with their father, Alan, becoming ceo. Darren is heading up the sales division and Mike will be responsible for operations. Mark Hughes remains as BCD sales director. ‘Mike and I have been involved with Breasley Consumer since day one and the very first vacuum packed mattress that rolled off the production line some 12 years ago. It is amazing to see how the business has grown under Stuart’s leadership but with the support of the team around us we are very much up for the challenge of emulating his hard work and success. On an operational level nothing has changed, so business will continue to run as usual,’ said Darren.
Silentnight TV comeback Silentnight has returned to TV advertising after a seven year absence. The bed manufacturer is running 30 second advertisements during October on the Granada area of ITV, with plans to roll out the campaign to other areas in 2018. The TV campaign will be supported by an eight week Press campaign from 25 September, with titles including Metro, The Times, Daily Mail, Daily Express and Daily Telegraph. Social media, PR and online activity will also be included in the campaign.
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9. – 13. 2. 2018
What makes an event a true sensation. When does one city offer a home for the world. Where will tomorrow’s ideas be born. This is your invitation to the future of the present day – a place where creativity is lived, where diversity pulsates.
Ambiente, the show. Information and tickets at ambiente.messefrankfurt.com Tel. +44 (0) 14 83 48 39 83 email@example.com
Partner Country The Netherlands
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Viva Vivendi Welcome new Vivendi into your world and you
have a friend for life. Vivendi from Associated Weavers is so supremely tough and durable that
we’ve awarded it our best-ever double warranty assurance of 25 years for stain and wear issues.
Why? Simply because its performance is
unbeatable. And it will sit happily anywhere in the home. Any room. Any life. That’s the Vivendi promise.
Deep-down technology at its heart
Years of industry-leading work by our designers and
technicians have resulted in a new tenth-gauge twin-ply solution-dyed nylon fibre that we call iVivo.
Because of the amazing properties of this yarn it is
stain resistant and fully bleach-cleanable, without any detriment to the carpet.
Stressfree in every respect
In addition to its welcoming longevity, the new iVivo
yarn offers supreme comfort and ultimate luxury
for any room in your home – suitable for any lifestyle and any degree of rough use that a heavy domestic carpet would be expected to undergo.
Open your heart to Soul and Vibes
Two ranges of Vivendi are currently offered, with
more to come later this year. Vibes is a 1695gm twist in 14 subtle colourways like Baby Powder and
Sandy Taupe. And Soul, a 2205gm Saxony, has 14
equally fashionable hues ranging from Blanched Almond to Windsor Tan.
Exclusive iVivo yarn, developed for today ’s living
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Why choose Vivendi: A carpet designed to be stain resistant and fully bleach cleanable
A superior solution dyed yarn giving performance, comfort and luxury
Suitable for every room in your home Available in flexible multi width options – 2m, 2.5m, 3m, 4m & 5m
Fusion Backing for Stressfree installation Fantastic 25 year Stain and wear Warranty The Modern and stylish alternative to wool fully moth proofed
Exclusive to Vivendi stand Holders Ideal & suitable for use with underfloor heating
Fitter-friendly fusion backing
Vivendi features our FusionBac backing which means that, as well as being extra-warm
underfoot, it’s easy and economical to lay – perfect for contract use. Multi-widths in 2m, 2,5m,
3m, 4m and 5m options also add to its practicality, as well as being ideal for use with underfloor heating.
Lose your heart to Vivendi
Vivendi is the perfect, mothproofed alternative to wool. With its heavyweight handle, yet soft and
clean looks, this carpet is exclusive to Vivendi
stand holders. Contact your Associated Weavers sales
Long live Vivendi!
Look for the Buttery
Associated Weavers Sales: 01422 431100 Email: firstname.lastname@example.org
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Carpet Foundation returns to consumer marketing
The first advertorial covering the benefits of buying from Carpet Foundation members
‘With a solid and growing retail membership, together with the support of 19 patron members, we now have the funds to return to
The Carpet Foundation is to resume consumer advertising over the next year. It has booked a 12 month programme of one-page advertorials in leading home interest magazines. The campaign will address key consumer issues such as carpet and health, underfloor heating and the benefits of buying from independent retailers. Magazines include Country Homes & Interiors, Ideal Home, Your Home, Homes & Antiques and The English Home. The first advertorial is in the November issue of Country Homes & Interiors, a title with a circulation of over 70,000. It will focus on the benefits of buying from Carpet Foundation members. This will be followed by a page in the December issue of Ideal Home, the UK’s biggest selling home interest magazine, which will address carpet and asthma.
Upholstery and bedroom retailer Loaf has hired Neil Barley, former Boden director of merchandise planning and systems executive as coo.
Cormar Carpets has promoted three of its senior managers to directors. Operating group heads Paul Murphy, Craig Marshall and Chris Isaacs (pictured left to right) now hold the positions of manufacturing director, sales order channels and logistics director, and sales director respectively. Two sales representatives have been appointed, Colin Adlam covering Greater Manchester and Merseyside and Ryan Johnson Cheshire.
Dreamworks Beds has named Guy Miller (above) as md. He was previously production manager at engineering firm Southco.
Highgrove Beds Group has appointed Richard Shaw (above) as area sales manager covering the East and West Midlands.
Interiors Monthly October 2017
Devonshire Pine and Oak has named Steve Upperton as sales director. Andy Waddell, commercial director, has taken up the new role of operations director. The design team has been boosted with Adam Canham joining.
consumer promotion,’ said Andrew Stanbridge, Carpet Foundation chief executive. ‘The campaign deliberately sets out to tackle some of the major issues facing consumers when they buy carpet. From the calls we get at our office, we know what concerns consumers and with manufacturers all stressing the wonders and benefits of carpet on their websites and in their promotional literature we don’t need to do that. ‘I am sure our members will be pleased with what they see. We will merchandise everything back to them in newsletters and, if we can, point of sale. ‘Tackling major consumer issues marks a significant departure for the Carpet Foundation but illustrates our standing in the market and no one else is in a position to independently comment like us,’ added Stanbridge.
PET bedding Bedding manufacturer Trendsetter International has introduced a range of duvets and pillows using recycled PET bottles for fibres, which it says mimics its Nimbus brand ‘highest grade feather and down products in every way.’ The company says its Smartdown fibres ‘emulate the decadence, sensation and properties of 100% goose down.’ During production, the fibres are handled just like down, blown into each cassette for even distribution and loft. Using PET cuts energy use by 66% and CO2 emissions by 54%. ‘Luxury products are one of the biggest categories for growth in UK retail, and consumer demand for brands with a strong CSR message is equally sought after by environmentally aware consumers. We’ve responded with a truly luxurious range that doesn’t cost the earth, literally,’ said Helen Johnson, marketing manager.
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Luxury Vinyl Tiles The simple route to fantastic looking flooring
Our stunning LVT collection sits perfectly alongside our engineered wood, hardwood, laminate ranges and the Design Elements vinyl collection. LVT is warm to the touch, possesses excellent heat & sound insulation properties, is easy to clean, hygienic and moisture resistant – making it ideal for all rooms. With improved wear levels and durability – LVT is scuff, stain & scratch resistant – perfect for day-to-day life.
L AY OVER EXISTING RING FLOO d) lay require
Available in dryback or click for easy installation – the tile or wood planks are textured to look & feel completely natural. To find out more about our LVT offer, contact us today.
T H E F U R LO N G F LO O R I N G P O R T F O L I O
Sales: Preston - 01772 696 787
Dartford - 01322 628 707
Gloucester - 0845 520 0800
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1 Louis de Poortere has added to the BoBohemian rug collection. Agadir takes the tribal designs of the Atlas region and reimagines them through flowing colour mixes overlaid with a pattern grid. Como echoes the trend for worn effects seen on luxury wallpapers typified in the rough luxury trend. Visit: www.louisdepoortere.com 2 With coordinating stripe and plain styles in updated colourways for 2017, Penrose carpet from Crown Floors is ideal for those looking for feature flooring. Modern shades including gull grey, silver dawn and mother of pearl can be matched to tonal stripe colourways of
Interiors Monthly October 2017
taupe ribbon, silver ribbon and greyscale ribbon. Visit: www.crownfloors.co.uk 3 Hyder Living’s Emily is a fabric daybed featuring two guest beds. With button-back upholstery and stud finishing in a modern grey fabric, Emily works well in both contemporary and traditional interiors, bringing versatility and a luxury look. Emily can be supplied with Hyder’s UK-made mattresses or frame only. Visit: www.hyderliving.com 4 The Academy for Excellence in Flooring’s Merchant Training Days give staff
the right knowledge to talk confidently about flooring specification. The courses can be tailored to the needs of the company, whether that’s for a good overall knowledge for builder’s merchants, or more concentrated information on specific product types and collections. Visit: www.quick-step-academy.co.uk 5 Feel the Difference underlays from Floorwise bring premium quality offering enduring luxury underfoot. There are three underlays in recycled PU foam with Elegance, sponge rubber waffle in Inspiration, and soft rubber crumb and felt in Prestige. Visit: www.floorwise.co.uk ‚‚‚
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A simple solution to complex demands
The New Amtico Spacia Collection Amticoâ€™s outstanding design quality now focused into a hard-working, streamlined flooring collection. Spacia is our answer to the many complex needs of your commercial projects. Amtico makes it possible.
29 New products
0.55 mm Wear layer
UK Designed and
104 Designs for
6 New laying
For support and samples visit amtico.com or contact our specialist team on +44 (0) 121 222 1530
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6 VITA Copenhagen’s Acorn lights are covered by an innovative silicone layer that creates a delicate and soft appearance, while bringing a cosy feeling of warmth and harmony. Offering a warm glow, the Acorn will fit in a wide range of interior decors, from an eclectic living room or kitchen, to a modern bedroom or bathroom. Visit: www.vitacopenhagen.com 7 Lindebjerg Design’s T1-series offers countless possibilities when updating interiors. The smallest table brings something new to the home – it can be used as a low sofa table, as a low console table or as a
Interiors Monthly October 2017
combination between a bench and a side table. The high console table can also be used as a narrow desk for the home office. Visit: www.lindebjergdesign.dk 8 Menu’s Eave modular system allows buyers to customise upholstery and colours by choosing from a wide range of crisp Scandinavian colours. The modules can be united and can be added to or subtracted from as necessary. All of its modular systems are designed to last. Visit: www.menu.as 9 Wewood’s Codfish chair is inspired by
natural lines and clean shapes and combines the best artisan techniques with the best materials while looking at home in any type of room. Visit: www.wewood.eu 10 The three glass spheres in different shades and dimensions, like three soap bubbles, of Arketipo’s Bubble Bobble floor lamp are supported by a structure of thin metal strips. The play of the asymmetries and pure shapes of the balls create magic effects of light and shadows. It is also available as a suspension lamp. Visit: www.arketipo.com
www.modulo.be | 320071
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BRUSSELS FURNITURE FAIR
SUN 5 - WED 8 NOV 2017 SUN - TUE 9AM - 7PM & WED 9AM - 6PM BRUSSELS EXPO WWW.FURNITUREFAIRBRUSSELS.BE
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A matter of comfort Selling the right products is key The mattress looked lumpy. There was a distinct hollow on each side with a ridge down the middle. Was this the cause of Mrs G’s sleepless nights? John, from the shop, didn’t know, but he also didn’t know how to find out. He’d set the mattress out on a couple of pallets to make my job easier, he’d said, but I suspect it was also to enable him to watch carefully so he knew what to do in the future. In the corner of the warehouse were two more of the same mattress. ‘It’s always these expensive ones,’ said John. ‘We don’t get complaints about cheaper mattresses. I’ve put the worst one out, there must be 4cm-5cm of settlement.’ I laid my spirit level on the bed, head to foot. I carry a 2m level for testing the flatness of floors, but it comes in useful for other things from time to time. If I don’t have it with me I use a piece of string with tensioning weights at each end to give me a reference line for measuring, but the level seems to give
watching customers a better impression. I moved the level and took more measurements at different places, then turned it to run from side to side and did the same. The biggest ‘dip’ was 12mm. The ‘ridge’ between the two sides had simply not compressed, it was not any higher than the sides of the mattress. I felt along the side for the top edge of the spring unit and measured again: 5cm of fillings, so about 25% settlement. Finally I poked, prodded, bounced and rolled to check for broken springs, uneven resilience and clumping of the fillings. Everything was fine. There was only one thing I could not check. Was the bed comfortable? My opinion on this would not make any difference. If Mrs G did not find it comfortable she would never be happy with it, and she would rather blame the mattress than admit she had made the wrong choice. John confessed that he’d taken the easy route and collected the mattresses
Mattresses can be tested for settlement, but comfort is a different matter
Interiors Monthly October 2017
from customers who had complained because he didn’t know how to convince them they were not faulty. He appreciated the demonstration of how to do an inspection, but the mattresses in his warehouse were not going anywhere. Inspecting a bed is quite simple. Springs, fillings and fabrics can be checked and measured, as can castors, bases and other components. But resolving a customer’s dissatisfaction with something less tangible – comfort – is considerably more difficult. A professional inspection may help, but the real key to handling a complaint like this is in the selling process. If what you sell is right for the customer they’ll be happy. If not, you’ll probably end up with a list of unhappy customers, or a corner of your warehouse stacked with returns and a dent in your margins. Visit: www.richard-renouf.com Richard Renouf is an independent furnishings consultant
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DESIGNER DANISH STYLE WITHOUT THE PRICE TAG
The NT Collection The NT Collection brings designer Danish style without the price tag. This oak dining and occasional collection comes in our new light lacquer finish, for a look thatâ€™s winning fans across the country. Selling fast, the NT Collection is in-stock and ready for fast delivery. Order the NT Collection for the first time today and enjoy display discounts! Container prices illustrated
Mainland UK Orders Kettle Interiors Agencies www.kettleinteriorsagencies.com
Ireland Orders Decor Furniture Ltd email@example.com 028 3844 6000 I ROI Dedicated: 01 9014285 www.decorfurnitureltd.com
01536 444960 firstname.lastname@example.org Container
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Shoppers can explore the full range with or without staff
Customers can use the screen to browse
Fourth dimension The latest store format for Harveys features four distinct collections ‚‚‚ POS sets out Harveys’ USPs
Interiors Monthly October 2017
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H&V are a leading carpet manufacturer based in Belgium. We deliver direct from Belgium to the U.K supplying full rolls only, without a minimum order quantity. Delivery is 5 working days from receipt of order. Contact your local sales agent below for further details and sample books.
Representation North West, West Midlands, Southern Ireland Paul Hugo (Sales Manager) 07813 714498 North Wales, Cheshire Matt Bell 07980 223303 Scotland James Hall 07787 140136 Yorkshire, North East England Steve Allitt 07971 952873 East Midlands Charlotte Jarvis 07460 875070 Northern Ireland Norman Gray 07860 495649 South West, South Wales Adam Nicol 07885 738975 London, Berkshire, Essex, Hertfordshire, South East Jon Marsh 07976 795821 Zac Marsh 07828 663325
Carpets to dance about!
Bedfordshire, Buckinghamshire Richard Cooper 07860 525 245 Johny Peeters 0032 475 71 08 69 0032 513 20 54 3
H&V Carpets NV, Nijverheidsstraat 26, Meulebeke, West-Vlaanderen, 8760 Belgium Email: email@example.com
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Consumers choose the size, style and fabric
Fabric samples are available
Following the success of its partnership with Steinhoff UK and the Bensons for Beds store format, je+1 was asked to create a store concept for Harveys. The brief for the 2013 concept was to introduce a backdrop for its existing range that was aspirational and accentuated the quality and value of the product. As part of continuous development of the concept and its various store formats, je+1 has recently been working with Harveys again to create four distinct collections in-store: Moda, Sofas by You, Bay Leather Republic and At Home.
Interiors Monthly October 2017
Swatches are used to merchandise the store
The collections were introduced to represent customer lifestyle types with zones designed to reflect and communicate this aesthetically. Areas were created to provide clear identities for each collection that work together to help navigate customers through choice of design, material and function. With the new collections being integral to the Harveys’ brand, je+1 wanted to introduce this to customers and tell the collections’ stories. Four capsule displays were created and merchandised around a large digital
display which supports each collection and helps communicate to the customer. For the store’s most unique collection, Sofas by You, je+1 wanted to provide an in-store experience that communicated the collection’s brand story as the hero proposition. The Sofas by You collection is a customisable range that customers can interact with and create their ideal sofa from a selection of shapes, sizes and finishes. Within the department designs can be created from a display of styles and fabrics while browsing popular combinations that are available. ‚‚‚
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Royal Sovereign Mattress
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Four collections were developed
The format includes an area that promotes the idea of design and encourages customers to interact with it. A fabric sample table was introduced centrally, creating a hub for design and including information to communicate the story of the range. Secondary areas are used to allow customers to interact with their chosen finishes, to view their personal combinations and configure ideas digitally. ‚‚‚ Dining is displayed alongside upholstery
Moda is inspired by Italian design
Interiors Monthly October 2017
Shoppers can view the fabric swatches
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Bauhaus, Nexus and Nexus Mouline have been created to fully colour co-ordinate as a total interior solution.
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Each product in the Nexus and Bauhaus collections dovetail seamlessly with each other create stunning interior design concepts.
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Carpet underlay for the love of your life.
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t: 01536 200502
Proudly made in the UK
t: 01536 200502
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At Home collection
Alongside the new zones, Harveys wanted to provide an area that enables customers to explore its entire range independently or with assistance from staff. At the heart of the store a hub displays the full and extended range, and being digitally interactive, it allows an extension in-store for browsing and more inspiration. Visit: www.harveysfurniture.co.uk www.jeplus1.com
Sofas by You collection is customisable
Interiors Monthly October 2017
The fabric table acts as a central hub
The store is designed to have a feeling of openness
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NEW products available online now www.gallerydirect.co.uk | 01795 439159
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BEST OF BRITISH
Seek specialist legal advice before registering designs
Prepare for attacks Top tips for protecting designs from copyright infringement Renowned for its craftsmanship and design savvy presentation, British furniture is regarded as among the best in the world, but how can it be protected from copycat products? A recent design and intellectual property seminar run by the British Furniture Manufacturers for its members, highlighted a number of options for protecting furniture designs. ‘Our update event looked at best practice on design and brand attacks, terms and conditions for customers and suppliers as well as what to do if someone copies your designs, plus how to maximise the value of your registered rights, all of which are critical to the smooth running of a business,’ says Simon Clark, partner at London law firm Bristows and a specialist in IP law, including copyright and design rights, patents, trade marks, passing
Interiors Monthly October 2017
off and breach of confidence. These are Clark’s 10 top tips for those looking to protect their goods in Britain: Applying for Community Registered Designs remains the cheapest and most effective form of protection for furniture designs. Bear in mind that images included in the registration of a product can make the difference between winning and losing a subsequent dispute, so specialist legal advice should be sought prior to filing. Protection can be obtained for parts of designs as well as a whole design. You can apply to register your bestselling designs in one application within 12 months of their launch. Copyright law changed this year which may well mean more classic furniture designs are now protected from copying which weren’t before.
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Even without a design registration, strong protection can arise automatically through unregistered design rights (UK only or EU-wide). How similar a design needs to be to infringe copyright varies, depending on the nature of the design, how common it is, and the amount of design freedom available to the designer. Being able to produce documentary evidence of your design history is crucial both for bringing and defending a copying claim. Being able to show that you own the rights in designs created by your employees, freelance contractors and manufacturers is essential. Many more designs will be protected by some form of right than you may think. Visit: www.bfm.org.uk
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See us at the Manchester Furniture Show July 16th â€“ 18th 2017 in the Main Hall, Stand C91
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