Interiors Monthly

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February 2014

Interiors monthly

first for furniture, flooring and accessories

Interiors UK End of an era

Domotex Flooring stars

Latest additions to Caxton’s Lichfield by popular demand FURNITURE

FLOORING

BEDS

CARPET

RUGS

ACCESSORIES

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EDITOR’S COMMENT

Andrew Kidd EDITOR

To the NEC once again The king is dead, long live the king. Exhibition fragmentation seems to have been avoided with a successor show at the NEC for next January We shall be returning to the NEC next January after all (see p6). I said last month that Interiors UK organiser UBM deserved credit for trying to breathe new life into the event by moving it, rather than letting it wither further. So, let me congratulate Furniture & Gift Fairs (the organiser of The Manchester Furniture Show) and the NEC for setting up The January Furniture Show so quickly.

And further congratulations must be awarded for the decision to listen to the concerns of retailers and exhibitors about the show overlapping Domotex and IMM Cologne and then opting to make it a mid-week event.

Interiors

Editor: Andrew Kidd

February 2014

monthly

T: 01273 930 029 E: akidd@interiorsmonthly.co.uk

Furniture advertising (South): Tim Boden T: 01732 783 561 E: tboden@interiorsmonthly.co.uk

first for furniture, flooring and accessories

Interiors UK End of an era

Domotex Flooring stars

All the exhibitors I spoke to at Interiors UK said it had been the best exhibition for many years in terms of orders and they wanted to continue at the NEC in January.

It seems we will have the flagship event that the industry needs, rather than the plethora of small events that was mooted ahead of the show. It will obviously be smaller than when Interiors UK was at its peak during the boom years, but everything has to start from somewhere, including The Furniture Show at May Design Series.

Another month sees the OFT’s investigation into pricing in the interiors sector bring improved clarity for shoppers (see p10), but no fines. While not penalising United Carpets and Floors-2-go was probably the best thing given their circumstances, it’s not much of a deterrent to others. Contrast that approach with the £94.1m of fines handed out by the European Commission for price-fixing in the polyurethane foam market (see p6).

Finally, the winner of the prize draw for a 12 month Interiors Monthly subscription at Interiors UK was Dee Parker of Parker’s Furnishings & Carpets, Market Harborough, Leicestershire. Thanks to all who entered.

Caxton has expanded its Lichfield collection by popular demand Visit: www.caxtonfurnitureonline.com

Furniture advertising (North): Jarrod Bird T: 01565 631 397 E: jbird@interiorsmonthly.co.uk

Carpet, flooring, lighting and accessories advertising: Joanne Paull T: 01732 783 561 E: jpaull@interiorsmonthly.co.uk

China sales agent: Jane Dai T: 00 86 755 8292 5229 E: jane@newbuddy.net Published by Interiors Media Limited Unit 11, Riverside Business Centre, Riverside House, Riverlawn Road, Tonbridge, Kent TN9 1EP T: 01732 783 561 F: 01732 783 562 E: enquiries@interiorsmonthly.co.uk Registered in England no. 6397722 Print: Knockout Print Design by TSS DIGITAL © Interiors Media Limited ISSN 1756-2236

Latest additions to Caxton’s Lichfield by popular demand FURNITURE

FLOORING

BEDS

CARPET

RUGS

ACCESSORIES

www.interiorsmonthly.co.uk

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CONTENTS

ale-Bridgecraft

Extra Support!

INTERIORS MONTHLY FEBRUARY 2014

INSIDE THIS ISSUE NEWS 6

All change on the exhibition calendar

10

Flooring duo act after OFT probe

12

B&B Italia founder dies

FEATURES 20

Carpet Regency Carpets on combining profits and quality and the Carpet Foundation’s online health check initiative

Sponsors of Channel 4’s

26

C O U N T D O W N National Advertising Display Discounts Regional Support Show Centres Numerous order referrals Furniture Built to Last

German design, bed demand, UK targeted, mattress protection

35 58

AWARDS

WINNER WINNER 2008 - 2013 Best customer service Best business support

Review Domotex

66

Review IMM Cologne

Vale-Bridgecraft Show Centres at:

A W ARDS 2011

Review Interiors UK, part one

72

Hebden Bridge, West Yorkshire, 01422 885000 Gateshead, Tyne and Wear, 0191 4883682 Warrington, Cheshire, 01925 571982 Sheffield, South Yorkshire, 01142 618952 Loughborough, Leicestershire, 01509 218647 Draycott, Gloucestershire, 01386 700458 Nutfield, Surrey, 01737 822027 Hedge End, Hampshire, 01489 796479 Bristol, Almondbury Business Centre, 01454 614650 Felsted Nr. Chelmsford, Essex. 01371 821851

Beds and bedroom

Review The Furniture Show

76

Preview IFEX

REGULARS 15

Opinion

16

New products

82

Final polish

NEXT ISSUE Best of British Belgian supplement Bed supplement www.interiorsmonthly.co.uk

5

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NEWS

All change for trade shows The organisers of the new furniture exhibition to be held at the NEC next January have moved the show earlier in the month to prevent it clashing with Domotex and IMM Cologne.

The January Furniture Show was to be held from 18-20 January, with the opening Sunday overlapping with the second day of Domotex and the second day clashing with the opening day of IMM Cologne. Now it has been moved to 13-15 January (Tuesday to Thursday).

‘The show will be a new-look, new-feel event that will provide a platform for the furnishings sector to showcase its products. While January clearly remains the preferred time, we’ve altered the timings to reflect changing needs including moving away from a traditional weekend start now that Sunday trading has become a critical fixture for retailers,’ says co-organiser Theresa Raymond, director, Furniture & Gift Fairs, which also runs The Manchester Furniture Show.

Instead of using halls 1, 2, 3, 3a, 4 and 5, all of which were not filled to varying degrees for Interiors UK last month, the new show will use halls 1, 2, 3 and 3a ‘to ensure a tightly focused, relevant show.’

Meanwhile members of the six flooring buying groups will be able to attend both days of the Buying Groups National Flooring Show for the first time from 13-14 May.

Previously only members of Flooring One were able to visit the first day. More than 60 suppliers are expected.

The Branded Furniture Show, which was due to have taken place for the third time at Cranmore Park, Solihull in October has been merged with buying group Minerva’s event at the Telford International Centre from 7-9 October.

Last year the two events clashed.

Meanwhile, the Long Eaton Guild has announced it will hold a third event in 2015. As well as the traditional May and September events, it plans a Winter Long Point show from 2-4 February.

Norcro Exhibitions intends to launch The Spring Floorcoverings Exhibition in Brighton from 3-5 March 2015.

Norcro says it plans to target both the retail and contract sectors and hopes to attract more than 100 exhibitors.

The final and 29th Interiors UK at the NEC saw visitor numbers leap by 15% to 21,114 on last year’s snow-effected event. However, numbers were 13% lower than 2012.

‘This year’s Interiors UK has been an outstanding success.

We were incredibly pleased with the support we received on site for our relocation to London. With this we are excited to be able to build upon both the heritage and popularity of the show to present an even better proposition with The Furniture Show at May Designs Series,’ says Suzie Ager, Interiors UK brand director.

Foam makers fined Europe’s four major producers of polyurethane foam operated a cartel for almost five years in 10 EU countries, including the UK, according to the European Commission.

Carpenter, Recticel and Eurofoam – a joint venture between Recticel and Greiner – have been fined £94.1m by the Commission.

Vita avoided a fine of £50.9m as it told the Commission about the cartel.

The fines were reduced as all three cooperated with the investigation and agreed to settle with the Commission. The cartel passed on raw material price increases to customers while avoiding price competition between October 2005 and July 2010.

‘The [cartel members] organised price coordination meetings at all levels of European management. The participants met on the margins of European and national associations and had numerous telephone and other bilateral contacts,’ says the Commission.

About 75% of the PU foam market is for mattresses and sofas with car seats accounting for most of the remainder. Prices were fixed in Austria, Belgium, Estonia, France, Germany, Hungary, the Netherlands, Poland, Romania and the UK.

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Interiors Monthly February 2014

Magnum force Flooring giant Unilin has agreed its fourth acquisition of the past year, boosting its engineered wood floor operations by buying Czech manufacturer Magnum Parket. In the past year Unilin has bought Pergo, Spano and Marazzi. ‘Ever since 2007 the company has experienced year on year growth in this category. The acquisition of Magnum is an important step to support this further growth for the years to come,’ says a statement.

Monsoon founder takes a slice of Loaf Peter Simon, the founder of Monsoon and Accessorize, has become the second shareholder at growing online furniture and homewares retailer Loaf.

Simon has bought what is described as ‘a significant minority stake’ from Loaf founder Charlie Marshall for an undisclosed sum.

‘Peter shares our values and approach to business. With 40 years’ experience of growing two of Britain’s most successful retail names, his guidance and advice will help ensure we achieve our goals of filling the gap in the UK market for laid-back furniture and becoming a household name,’ says Marshall.

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Look for the Buttery

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Affordable fashion from Home Twist Being price conscious doesn’t always mean having to compromise; Associated Weavers ensures that even our most competitive qualities are loaded with extra value. Home Twist is a popular seller for consumers on a budget but we don’t think they should have to settle for a standard colour range. We’ve just updated nine of Home Twist’s 16 colour options, including

the latest on-trend natural greys and soft pastels.

The choice goes on, with 4 and 5 metre widths, the option of ActionBac and felt backing, plus our 10-year wear guarantee and 10-year stain warranty. Here’s an affordable cut pile carpet you can sell with confidence. Home Twist will be available from February 2014.

iSense® – New Fibre Technology

Associated Weavers Sales: 01422 431100 Email: salesuk@awe.be

At the recent Domotex exhibition in Hannover AW launched its new super soft iSense® fibre. Available in the UK from this month will be six ranges using this new exciting development. iSense® is a unique, extremely soft polyamide yarn that outperforms any other carpet yarn when it comes to soothing comfort. iSense® adds another dimension to broadloom carpet. Your AW sales manager will be calling soon to give you the opportunity to view these new ranges and the supporting display stand.

Stainaway 2014.

We will be launching eight exciting new Stainaway ranges and updating five of our current Stainaway ranges with today’s fashionable colour trends. Product development at AW is our number one priority to ensure our customers continue to benefit in a continually changing market. All our new ranges and fashion updates will be launched between now and June to ensure your are fully sampled for the Autumn.

Ask your AW sales manager for a full update before you plan your ranges for 2014.

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Home Twist Value for money with no compromises.

“

Sixteen modern fashion colours. A carpet that complements any home.

David Funk Marketing Manager Associated Weavers

�

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NEWS

Flooring duo change price advertising United Carpets and Floors-2-go have agreed to change how they advertise prices, including having proper RRPs and including VAT respectively.

United has agreed with the Office of Fair Trading that its advertised recommended retail prices must be genuine and are those at which the products are typically sold throughout the year. The chain says it stopped the policy of using RRPs at the end of 2013.

It will also stop using time-sensitive promotions such as ‘closing down sale’ or ‘closing down for refurbishment’ without giving consumers clear information and an explanation of the circumstances of the promotion, something it says it is happy to do.

United says it has already made the changes, while Floors-2-go, has been given until the end of February to make changes.

The OFT found that Floors-2-go was displaying prices without VAT and some claimed savings were incorrect.

The OFT said it was ‘concerned that the displayed prices were potentially misleading to consumers as they could not in fact buy the product at the price shown, and also that the savings being claimed

Floors-2-go has until the end of this month to change its policies

were inaccurate.’ Floors-2-go has amended the website to ensure any percentage savings claims are accurate and will include VAT in prices.

‘Shoppers rely upon clear, honest and upfront advertising of prices. When retailers advertise misleading prices or promotions, consumers often make different purchases – or spend more money – than they otherwise might have done,’ says Gaucho Rasmussen, OFT director, goods and consumer group.

‘When buying big ticket items, consumers should always shop around and check that the price they are paying represents value for money,’ he adds.

Economic growth The UK economy grew by 1.9% last year, its strongest rise since 2007 when growth was 3.4%.

The economy grew by 0.7% in Q4, down on Q3’s 0.8%, according to the Office for National Statistics.

The service sector rose by 0.8% in Q4, matching its performance of Q3 but production dropped from 0.8% to 0.7% because of lower North Sea gas and oil production. Construction fell by 0.3% in the quarter.

Ikea dividend Ikea will pay a dividend to its parent charitable foundation for the first time in six years.

It is to pay £2.47bn as a dividend to the Dutch registered Stichting Ingka Foundation despite only increasing sales and profits by 3% to £23.08bn and £2.7bn in the year to 31 August 2013.

Margins rose by 1.5% to 43.3%.

UK sales were £1.3bn.

Gillian Drakeford, Ikea UK country manager, says sales have accelerated with growth of 9% during the autumn and Christmas trading period.

Carpetright warns on profits again Carpetright has again issued a profits warning despite an improvement in UK business.

UK like for like sales rose by 1.9% in the quarter to 25 January, with total sales up by 0.6%.

But, the Dutch market has weakened further, with like for like sales in the Netherlands, Belgium and Republic of Ireland down by 7.7%.

‘Tough trading conditions persisted in the UK in the third quarter of our financial year but our self-help measures have enabled us to grow sales within a difficult market. We have noted in recent announcements that the like for like sales performance in the UK has been

10

Interiors Monthly February 2014

volatile, and this remains the case,’ says Lord Harris, Carpetright executive chairman.

‘That said, UK profit is in line with our expectations and is expected to be ahead of last year for the year as a whole.

Excluding the expected decrease in sales from our wholesale business, the core retail business would have reported a like for like increase of 2.5%, against a strong comparative of 4.7% growth last year.’

He says trading in the Rest of Europe business continues to be dominated by the difficult economic conditions in the Netherlands. As a result it expects this business unit to be loss making for this financial year, but

expects it to remain cash generative.

‘In view of the market conditions, predicting the final outcome for the year with any accuracy is difficult and the result for the year will depend on our performance in the final quarter,’ he says.

‘In the UK, the pace of the recovery remains uncertain in the face of continuing sales volatility but we are confident that our self-help measures have further potential.

‘However, with a further weakening of the market in the Netherlands, we now expect underlying pre-tax profits for the full year will be below the lower end of the current range of market expectations,’ Lord Harris adds.

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people

NEWS Litmus Furniture, UK and Ireland agent for Wiemann and Gamamobel, has appointed Simon Hewitt – son of md Peter Hewitt – as representative for South-East England. ‘I am immensely proud of what we’ve achieved over the past 10 years but I cannot go on forever,’ says Peter Hewitt. ‘Our industry is changing and I am sure Simon’s FMCG background in senior sales and marketing positions in Procter & Gamble, Diageo and Red Bull will allow him to quickly integrate with the professionally managed retailers.’

Sensio has appointed Clive Pearce as area sales manager for the South East of England.

Former Marks & Spencer, John Lewis, Tesco and MFI designer Rachel Galbraith has become creative director at Ercol.

GNG Group has appointed former Bensons, Stompa and Dunlopillo executive Simon Williams as business development manager for its mattress division.

Serene Furnishings has appointed Jason Hillier (left) as agent for South London, South Thames and the South East.

Brian Archer (left) succeeds him as agent for North London, Middlesex, Berkshire, Buckinghamshire and Oxfordshire.

Kingstown Furniture has appointed Darrell Tough as agent for Scotland.

Tom Mathys has been appointed as UK and Ireland sales director for Lano Carpets.

12

NBF to introduce code to consumers The National Bed Federation’s approval mark and code of conduct will be launched to consumers on 17 February. The move comes as all NBF members passed the audit for the code.

The code was designed to encourage good practice in the industry and reassure consumers, retailers and specifiers that they can buy NBF Approved beds with confidence, safe in the knowledge that what they buy is safe, clean and honest.

‘We are delighted to be in a position where we can respond to consumers and retailers concerns with our new code,’ says Jessica Alexander, NBF executive director.

‘BBC TV’s Fake Britain programme [broadcast last month] highlighting the illegal and unsafe mattresses on sale through major high street retailers has catapulted the code and approval mark into the limelight.

‘Membership of the NBF is now dependent on compliance with the code, and to achieve that compliance every NBF manufacturer member has been independently audited against the code’s strict criteria, covering flammability, cleanliness of fillings and trade

The launch will be backed by POS material.

descriptions,’ explains Alexander.

NBF manufacturers are being urged to get their NBF Approved logos on to retailers’ shopfloor models as soon as possible as the campaign will be backed with extensive PR and national newspaper advertising.

‘Our campaign will focus not just on a flammability angle but the growing problem of “man with a van” scams where old, used mattresses are being recovered by unscrupulous dealers and sold as new,’ she says.

‘We’ve already received numerous enquiries from retailers on how they can support this campaign following the Fake Britain programme, which is great news – we need the retailers support to help stamp out bad practice in the industry.’

A visionary pioneer Piero Ambrogio Busnelli, founder of B&B Italia, died on 25 January.

‘He was a visionary entrepreneur on the scene of design and an extraordinary ambassador of Made in Italy in the world. The furnishing sector has lost a great interpreter in the history of Italian design, a pioneer who believed in it from the onset by furthering its success in the world with farsighted initiatives,’ says the company.

Born in 1926, he grew up in Meda, Milan-Brianza, distinguishing himself from a young age with a

Interiors Monthly February 2014

determination and courage to explore new avenues.

His life as an entrepreneur began in 1952, but Busnelli’s dream of an ‘Industry For Design’ came true in 1966, when he created C&B along with Cesare Cassina.

By introducing cold polyurethane foam moulding for the production of padded furnishings to the sector through his own initiative, and by partnering several widely renowned designers, the company won a series of awards and recorded growing international success.

In 1973 the company’s

Piero Ambrogio Busnelli

conversion into B&B Italia marked a momentous change. His insight and entrepreneurial vision took shape and accelerated the company’s race to carry out new projects, both architectural and in terms of product, with iconic items.

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Protect your wool carpet from life’s little disasters!

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Our luxury side lifting ottoman base from Healthiposture is designed for those who need extra storage; it is available in six beautiful eye catching colours and in four different sizes - 3ft, 4ft, 4’6ft and 5ft. This base can support any mattress upholstered in the same matching base fabric. The high quality German hydraulic steel lifting mechanism is effortless due to the addition of gas springs; the base is fitted with elegant silver chrome gliders which makes it easier to move around.

Purchase this ottoman base today for a free memory foam damask sprung mattress!

To find out more, email marketing@dreamlandbeds.co.uk www.dreamlandbeds.co.uk www.healthiposture.co.uk www.dreamlandfurnishings.co.uk Terms & conditions apply, when ordering please quote ref OTMM.

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OPINION

The author is an independent furniture (and now flooring) retailer

Taking a chance can sometimes pay off Yes, you read that right. It has been a while since I wrote one of these columns and since the previous one we’ve plunged into flooring properly. I think I mentioned before that we’d dabbled a bit as people were asking if we sold it, but a few months ago we looked at what was selling and what wasn’t.

It turned out that the flooring wasn’t generating anything more than the furniture was, in terms of profits. When we looked at the figures it was boosting footfall but most of those who came in didn’t buy (we write these things down). I can’t deny that a few came back and bought furniture but it did make us question whether we should just put different furniture in where the flooring was.

Then a few months ago the shop next door became free. It’s not that large, but it obviously has its own front door, and importantly, parking space.

When the owner said he had been putting off retiring as he was hoping to get a better price for the shop, I asked if we could rent it until (if ) the commercial property market got better.

It seemed ideal if we were to give flooring a proper go: we’d try it for a bit and if it didn’t work, well at least we’d tried. We agreed a lease and set about redecorating.

Because we’d been dabbling, we’d had various reps try to persuade us to stock their ranges. Talking to a few of them and seeing what was happening in these pages, we decided to go for what we thought was a comprehensive but tight offer from two carpet suppliers, one for underlay and accessories and a couple of local wholesalers for everything else.

And do you know what, it’s worked out. I’m not saying we’re going to threaten any market leaders, but in the past five months we’ve made enough to at least cover the rest of the lease and staff costs (well, pay the fitter at least, but that’s another story).

Shoppers even said they’d happily come back the next day when we told them ‘Mr Flooring’ was on a training course so he could really make sure they got the right product. And when they did they usually bought. And a few have come back and had a second room done. If I was getting over-excited I’d say it was like having a new business. But it’s not really, it’s us using our heads and taking a low-risk gamble.

I even went to Domotex last month. And what an eye opener, that was: ‘It’s the same price wholesale,’ but that’s for another day.

Cambourne Occasional Furniture Shown With Oscar Swivel Tub Chair

It’s us using our heads and taking a low-risk gamble

www.interiorsmonthly.co.uk

15

Cairo 4’6” Bed & Bedroom Furniture Also Shown with Chester Sleigh Bed

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Fax: 0121 506 4889 Website: www.seconique.co.uk

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NEW PRODUCTS

1

2

3

4

1 Polyflor’s Expona Control has been installed at the Slattery Patisserie and Chocolatier in Whitefield, Manchester.

Expona Control combines the design benefits of LVT with the sustainable slip resistance of an HSE compliant safety floor.

‘Due to the heavy footfall we experience and the climate here, we required a design-led flooring with sustainable slip resistance to ensure the safety of my customers and staff,’ says John Slattery, Slattery owner.

Tel: 0161 767 1111 2 Leolux developed the Mayuro armchair with the successful lines of the Mayon sofa as the starting point. With its gentle curves and loose upholstery, Mayuro radiates an inviting softness enticing you to curl up on it.

Visit: www.leolux.com 3 Apart from providing standing assistance for the silver generation, HTL’s Lift Chair features a touch sensor that prevents entrapment, damage or injury to objects

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Interiors Monthly February 2014

5 positioned below the sphere of the chair movements. Additionally, a back-up battery ensures power failures do not inhibit use of the chair control mechanisms.

Tel: 01782 406 666 4 Classic good looks are combined with functionality in the Heritage mattress from Carpenter’s Sleep Better brand. Built up in layers, the mattress has a high-density foam base for premium support and a memory foam middle and top layer for luxurious comfort. It also features new Spring Link

technology for greater airflow and flexibility.

Tel: 01457 892 400 5 SMG The National Furnishing Group has a new logo, which tips its hat to the original 1968 logo and uses strong typography symbolising the stability of the group while also being modern and contemporary, reflecting its progressive and forward thinking nature. The overlapping letters are a representation of the strong links between suppliers, members and group.

Visit: www.smg-group.co.uk

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NEW PRODUCTS

6

8

7

6 Grand National is the latest addition to the Balta Broadloom portfolio in 2014. It showcases a dense and beautifully silky texture in a palette of on-trend soft neutrals, all featuring the new X-Tron high performance yarn, specifically developed to be highly durable and stain resistant to ensure excellent appearance retention.

Tel: 00 32 5662 2211 7 Supporting the work of Breast Cancer Care, Floorwise Aware, an underlay suitable for use throughout the home, has been introduced to give flooring retailers a unique way to engage with new customers and raise their profile with the local community. The range is backed by a range of POS materials.

Tel: 01509 673 974 8 The revamped Supercomforts range from Leoline brings together a portfolio of tile designs focusing exclusively on the resplendent looks of stone, with a variety of natural shades alongside superior underfoot comfort for warm, quiet flooring.

9

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Interiors Monthly February 2014

Decors include the intricate Bellaggio (pictured), the modern tile Quartz and the classic square Indian slate.

Tel: 0800 032 3970 9 Domitalia’s Coquille is available in three base designs and three shell options. Equally at home in the living room as the office, Coquille is a quality chair with a strong personality and refined details.

Visit: www.domitalia.it 10 Glide. Float. Feel protected. Rolf Benz’s 560 is an armchair on which you can sit or lie, waking or dreaming. An armchair on which you can read, watch TV and philosophise.

An armchair that offers so many possibilities.

Visit: www.rolf-benz.com

10

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Contact information T: +44 (0)1297 33533 F: +44 (0)1297 35241 E: sales@axminster-carpets.co.uk W: www.axminstercarpets.co.uk

News from

Meet our New Account Managers Axminster Carpets is pleased to announce that we now have an account manager for every region in the UK & ROI. Please join us in welcoming our new team members.

TM

Ian McDermid Northern Regional

NEW Account Manager

Account Manager

Dave Wood

T: +44 (0)7836 521658 E: i.mcdermid@axminster-carpets.co.uk

Account Manager

T: +44 (0)7702 208800 E: d.wood@axminster-carpets.co.uk

NEW Account Manager Mike O’Brien Account Manager

Seamus Foody

T: +44 (0)7702 208792 E: m.obrien@axminster-carpets.co.uk

Northern Ireland and the Republic of Ireland Account Manager

T: 353 86 0400552 E: s.foody@axminster-carpets.co.uk

Dave Williams Account Manager

T: +44 (0)7702 208790 E: d.williams@axminster-carpets.co.uk

Marcus Bowes Account Manager

T: + 44 (0)7802 588758 E: m.bowes@axminster-carpets.co.uk

NEW Account Manager Nick Duīell Account Manager

T: + 44 (0)7702 208794 E: n.duīell@axminster-carpets.co.uk

NEW Account Manager Jamie Beddard

Rob Simpkins

Account Manager

Account Manager

T: + 44 (0)7500 847355 E: j.beddard@axminster-carpets.co.uk

T: + 44 (0)7702 208789 E: r.simpkins@axminster-carpets.co.uk

Marc Helliwell Southern Regional Account Manager

T: +44 (0)7734 558608 E: m.helliwell@axminster-carpets.co.uk

NEW Commercial Account Manager Steve Clent Commercial Account Manager

T: + 44 (0)7818 575652 E: s.clent@axminster-carpets.co.uk To unsubscribe please click here.

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CARPET

Different strokes Regency Carpets is combining profits and quality While in recent years many companies have placed their emphasis on driving volumes, Regency Carpets has been quietly getting on with a very different approach.

In the past three years it has reversed a product mix that was predominantly lower end to one that is now primarily higher end two-ply polypropylene carpet, through ranges such as Elegance, Trident and Opulence.

The most recent financial reports reveal that sales increased by 12.6% to €104m (£85.67m) in 2011/12, without necessarily increasing volumes, thanks to the improved sales mix. The value ranges have brought net profits of €5.8m (£4.78m), and the turnover is estimated to be a further 10% higher for 2012/13.

Founded in 1986 by Noel Furlong and Carefree Elegance Berber

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Interiors Monthly February 2014

headquartered in Dublin, production is at the Belfast factory that opened in 2001. Since then Regency Carpets has grown to be the largest carpet producer in the UK. It distributes across the UK through the Furlong Flooring group to national and regional multiples and independent retailers (both buying group members and non-members) from three distribution centres in Preston, Lancashire; Newport, Wales; and Dartford, Kent. With the implementation of a new Midlands warehouse operation at Stonehouse later this year, stock levels will increase from 3million sqm to 4.5million sqm.

The scale of the Regency manufacturing operation can be clearly explained by some simple figures:

● It has increased its stocking capacity threefold over the past two years through clever utilisation of space at the factory. This in turn has improved its service and distribution levels to the UK allowing stock levels to be consistently at 96%. The addition of Stonehouse will improve this further with the capability to increase stock by a further 18,000 5m rolls. ● Regency manufactures more than 400,000sqm of carpet a week, the record being 525,000sqm. This is achieved within a four-day week, with 22 tufting machines working 24 hours a day, backed by regular stringent quality control checks to ensure Regency delivers one of the best quality standards in the industry.

Regency Carpets, tel: 01322 628 707

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CARPET

Above: Carefree Sumptuous Sodium Above right: Carefree Noblesque Leather Right: Elegance lectern Below: Carefree Elegance Doeskin Below right: Opulence

www.interiorsmonthly.co.uk

21

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CARPET

Online health check The Carpet Foundation is aiming to boost members’ online performance

The Carpet Foundation is launching a scheme to boost independent retailers’ footfall by improving the performance of the retailer’s website.

CF will carry out a health check of members’ websites, backed by an external contractor, and provide individual advice to retailers. Three CF staff have website training.

‘The focus is on retailers’ potential customers and pushing customers to retailers. Retailers are aware of the power of the Internet and know they have to do something. We want to get consumers to see retailers’ websites and ensure the website is working to its full potential. Anyone looking for carpet online is a serious buyer and there are 3.3m searches for carpet every month and 183,000 searches for carpet shops,’ says Andrew Stanbridge, CF chief executive.

He reckons about 60%-70% of members need help with their website but many retailers are concerned that as they don’t know how to do it themselves, updating will be expensive.

‘Retailers don’t have to be online experts: we can do it for them. For more-tech savvy retailers, the health check will help them ensure that their online supplier is delivering what they need,’ says Stanbridge.

‘It’s not about selling online, it’s about talking to those

22

Interiors Monthly February 2014

millions of consumers who search online every day in the UK for carpet and where to buy it.’

Last autumn the health checks were trialled at two retailers in Worcestershire: Classic Interiors in Malvern and St Andrews Carpets in Droitwich.

‘I really wanted to find out three things: what my competitors were doing online, could consumers find me in my area and if my website was adding to my business,’ says Graeme Duncan, Classic Interiors owner.

The health check revealed that a rival retailer 10 miles away was appearing first in Google searches for his area; the website was outdated and ineffective; Graeme Duncan

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A fresh perspective

Think all flooring companies are the same?

Think again.

Furlong Flooring offers a fresh perspective on Flooring.

With market leading products, at competitive prices with excellent service levels – add to that most orders are delivered next working day through our national distribution network and you’ve got a compelling proposition.

Quality runs deep whether it’s our high-impact display systems or our extensive portfolio of polypropylene carpet, wool carpet, vinyl & wood flooring.

If you’re hungry for a successful partnership contact Furlong Flooring today.

www.furlongflooring.co.uk

T H E F U R LO N G F LO O R I N G P O R T F O L I O

Wool Collection

www.furlongflooring.co.uk

I

Sales: Preston: 01772 696 787

I

Dartford - 01322 628 707

I

Newport - 01633 283 959

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CARPET

HEINRICH BÖLL STIFTUNG

and because it cost hundreds of pounds to make changes, none were made.

The retailer now receives 350 visits a month, of these 80% are potential new customers and the website regularly comes in the top three in Google Places.

‘If only 20% of these new visitors to the website come into the shop, that’s almost 60 a month. By not doing it properly I was losing out in a very big way to my competitors,’ he says.

For St Andrews Carpets, while the website looked good, it had issues such as a lack of a sitemap and no consumer keywords.

On Google searches it was losing out to local fitters.

‘I thought it was doing all right. I knew that people who were coming CF is encouraging retailers to Be Seen, Be Found into the shop having and Be Visited been on the website were both new and younger customers to us. I now realise I need to do more,’ says Mark Greenland, St Andrews Carpets salesman and in charge of the website.

Visitor numbers have since doubled with 75% of visitors being new to the website.

Visit: www.carpetfoundation.com

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Interiors Monthly February 2014

Benefits of membership The online initiative is designed to demonstrate to retailers what CF can do for them in addition to its industry representative, technical and marketing roles.

‘We recognise retailers’ concerns over value for money [for the £35 monthly membership fee] and this is part of a move to address that,’ says Andrew Stanford, CF chief executive. ‘Now we can demonstrate what we are delivering. Retailers have always asked for footfall and value and this will deliver this.’

CF has about 650 members, of which 300 have still to switch from the levy membership system based on the level of sales of CF’s manufacturing members. Stanford hopes the online initiative can go some way to restoring membership towards its peak of 1,243 members.

Initial signs are encouraging with new members, former members rejoining and those on the levy switching to the monthly subscription model.

Retailers will receive a free, independent health check of their website and online presence including social media such as Twitter and Facebook. They will be told what is working and what is not, with recommendations to improve performance and how to implement this.

Results will be monitored with a dedicated CF member of staff to work with the retailer on a one-to-one basis.

The initiative is designed to drive footfall, not online sales

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£3,505,258.00 introducing

graphite

carpet underlay

Total Sales Generated

by Eight Uk & Irish Greenwood Clients during January 2014 RECORD BREAKING SALES STRATEGIES FOR:

When what you really really want is a strong selling good all-round domestic underlay which delivers a healthy margin Graphite is the way to go!.

Graphite is a fine, robust, utility underlay representing superb value for money and which is already a firm favourite with many Retailers and Distributors throughout UK and Ireland.

FULLY RECYCLABLE SIMPLE, QUICK AND EASY TO LAY DESIGNED FOR GENERAL DOMESTIC USE EXCELLENT SOUND REDUCTION PERFORMANCE LIGHTWEIGHT ROLLS EXCEED H&S EXPECTATIONS IDEAL FOR USE WITH UNDERFLOOR HEATING SYSTEMS

Graphite is part of the Novostrat range of polyethylene foam based underlays for wood, laminate and carpeted floors.

Underlays for every application - from the highest performance to utility – and to suit every budget.

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1 Wilmslow House, Grove Way, Wilmslow, Cheshire, SK9 5AG sales@greenwoodretail.com www.greenwoodretail.com

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BEDS AND BEDROOM

Skyline

Designing outside the box Nolte Delbrück’s bedroom furniture combines practicality with good looks

26

‘It’s easy to think of wardrobes and bedroom cabinet as just boxes but they’re so much more,’ says Wayne Dance, md of InHouse, the UK agent for Nolte Delbrück.

‘Quality cabinetry is incredibly versatile and in today’s modern living provides that dual aspect – stunning furniture with an inherently practical purpose.’

Such attributes are embodied within Starlight, Nolte’s flagship range, he says. Wardrobes, beds, bedside panels, drawer fronts and dressing tables are adorned with Swarovski crystals to give a sophisticated and subtle sparkle. Four colour options are available: matt white, white, grey and aubergine high gloss lacquer and the colours can be combined for a truly individual design.

While relatively new to the UK market, Nolte Delbrück has years of experience in manufacturing bedroom furniture in Germany.

‘With ranges that set the benchmark for quality and design it

is a supplier of choice. And because it’s quickly establishing itself in the UK, there’s a unique opportunity for retailers to climb on board at the beginning, having unparalleled exclusivity for such an offering,’ says Dance.

Skyline offers bespoke options to meet individual customers’ requirements and that fit into difficult spaces. The wardrobes are stackable, meaning distinctive designs can be created for the smallest to the largest rooms, and are available with LED lighting options.

The La Vida range couples warmth with a clean design.

Lacquers in cream and cappuccino are enhanced by reproduction heartwood beech and walnut. La Vida is versatile with a wide range of possible combinations, with highlights including 2m drawers and integrated lights.

Nolte is running a number of visits to its showroom and factory during the year.

Nolte Delbrück, tel: 01661 842 304

La Vida

Starlight

Interiors Monthly February 2014

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“Probably the best bedroom furniture in the world”

HURRY!

WE WANT TO TAKE YOU TO GERMANY TO SEE THE PRODUCT FOR YOURSELF Get in touch today to reserve your place: rsvp@inhouseltd.co.uk

To become a Nolte Delbrück retailer inhouseheadqtrs@aol.com 01661 842304 www.inhouseuk.net www.inhousecaribbean.com

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BEDS AND BEDROOM

Best of both worlds Sealy’s Hybrid range continues to gain sales ‘Our new Hybrid beds are continuing their runaway success and have been selling like hot cakes over the Christmas and New Year period,’ says Neil Robinson, Sealy marketing director.

‘And of course, if you saw the BBC Fake Britain programme last month about beds and mattresses being sold by reputable retailers which were not compliant with UK flammability regulations, you can rest assured that all Sealy’s products meet the very highest and stringent standards. All carry both the appropriate British Standards label as well as the National Bed Federation Approved label to reassure retailers, specifiers and consumers that they can buy beds with confidence and in the knowledge that what they buy is safe, clean and honest.’

The six-strong range of Hybrid beds is

a fusion of Geltex, a highly elastic gel and breathable foam merged with specially designed springs. The top layer of cooling and breathable gel foam offers anatomically correct support, comprehensive hygienic protection and no sweating or shivering – the ideal sleeping climate for every season.

‘Unlike normal memory foam beds, these Hybrid divans and mattresses are wonderfully springy and bouncy. By combining springs and the Geltex layer, Hybrid beds truly offer the best of both worlds,’ adds Robinson.

As well as containing Sealy’s Smart Fibres, the ticking on the Hybrid beds is a new type of flexible, stretchy soft mattress covering that contains Adaptive: a treatment that changes passive textiles to textiles with a dynamic response to environmental changes such as temperature and humidity. Adaptive

re-uses the heat of the body to boost moisture wicking, moisture evaporation and cooling, to keep the sleeper and the mattress cool and dry all night.

Adaptive treated mattress ticking works through the bed sheets and/or mattress protector as long as the textile layers have a good breathability.

‘These innovative beds are going down a storm and although it’s early days, we are thrilled to be seeing repeat orders for them coming through already.

We’re supporting this launch with a major promotional campaign to the public so retailers will hopefully be seeing lots of customer requests to try out these wonderful beds as 2014 progresses,’ adds Robinson.

Sealy, tel: 01697 320 342

Optima

Pocket Serenity 1400

Pocket Perfection 2200

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Interiors Monthly February 2014

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All Sealy Hybrid beds contain Geltex, a unique, gel infused foam that is quite simply the most advanced sleeping material available. It has all the pressure relieving properties of traditional memory foam but provides a level of "push back" body support that memory foam lacks. It also has an open cell structure that allows for far greater breathability for the sleeper, allowing body temperature to dissipate quickly and effectively.

All Hybrid models also feature Adaptive technology - a ‘dynamic response’ textile that reacts to temperature and moisture. Hydro-functional polymers change shape, boosting evaporation and helping to maintain a constant temperature throughout the night.

Hybrid - a unique fusion of Geltex, Adaptive Technology and Springs.

Call our Sales Hotline on 016973 24403 to discuss or request a sales visit.

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BEDS AND BEDROOM

The new range offers improved choice

All round protection Guardsman’s latest collection is designed to drive incremental sales Guardsman’s long history in protecting furniture is at the heart of its new range of mattress protectors, which complement its existing furniture care products and protection plans.

The range offers a good, better and best solution for consumers, providing consumer choice at three price levels, something which was not offered before.

‘Developing a range of protectors that provided a diverse choice for consumers was imperative for us’, says Lucy Drake, Guardsman UK product manager. ‘It gives consumers the choice between our value for money Classic, environmentally conscious Natural and our plush Luxury protectors. Our mattress protectors can be sold to consumers whether they are purchasing a mattress or not, providing additional value to the top and bottom line for retailers,’ she says.

The range protects mattresses against dust mite infestations, one of the greatest causes of asthma, allergies and eczema in the UK. As well as being 100% waterproof they all offer a 10-year product guarantee, protecting mattresses from stains and spills.

The Classic range has a soft terry cotton surface, keeping mattresses and pillows clean and healthy. The Natural protectors, made of Tencel fibre, are silky soft and perfect for sensitive skin, while also being manufactured using an environmentally friendly, sustainable process.

The Luxury protectors provide an extra plush option, as well as being reversible, with a soft microfibre fleece on one side and a cool quilted surface on the other.

The three ranges provide increasing values of guarantee against new mattresses: Guardsman offers its guarantee for higher end mattresses with its Luxury range, including those retailing up to £15,000. Combined with a depth of up to 34cm, the range is suitable for almost all mattresses.

The full range is now available on a display stand, giving consumers the ability to easily self-select their desired protector.

Guardsman, tel: 01235 444 765

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Interiors Monthly February 2014

Guardsman has developed a retail display unit

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Watch your profits stack up...

...with Guardsman Mattress and Pillow Protectors

At Guardsman, we pride ourself in knowing how to care and protect furniture. To compliment our existing range of products and services, we have launched a range of 3 new high quality mattress and pillow protectors. 100% Waterproof, anti-allergen and guaranteed for 10 years, why not call us now to find out how Guardsman can help your profits stack up.

For more information about Guardsman Mattress Protectors, call 01235 444765 www.guardsman.co.uk

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BEDS AND BEDROOM

Spoilt for choice Rauch has enhanced its bedroom collections Rauch continues to update its bedroom collections, with many ranges specifically chosen for the UK market.

‘Retailers had the opportunity to see the 2014 updates at Interiors UK, where we had products from our four collections – Steffen, Dialog, Select and Pack’s – on show,’ says Joachim Salomon, Rauch UK export manager.

Colour updates included Sanremo light oak and graphite, as well as different high polish colours.

Celle from Pack’s ‘For the first time we presented unique ranges of chests of drawers and matching pieces such as bedside tables, both on Select and Pack’s, which are designed to match nearly every wardrobe range. We have also significantly upgraded the folding door technology.

‘There is still more in the pipeline, which we might use as promotional items or specials during the year,’ he says.

The main advantages of Colette from Dialog the four Rauch brands for UK retailers are the multitude of options and choices.

According to Salomon, retailers carrying all four brands can address every price point with products from about £100 to £3,000.

The gliding door wardrobe X-Tend from the Dialog range has three different looks, Stripe, Frame and Line, and 14 colours from white and high gloss up to several types of glass. Handle bars are available in aluminium, chrome or the carcase colour. X-Tend from Dialog

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Interiors Monthly February 2014

X-Tend is also available with matching pieces.

Sanremo light oak and graphite colours have been added to Colette from the Dialog collection. Gliding and hinged door wardrobes as well as a selection of matching pieces are available. The beds are fitted with upholstered headboards and optional LED lighting. Colette comes in alpine white combined with graphite.

Celle from the flatpacked Pack’s brand offers standalone wardrobes, corner wardrobes and top units. Four heights are available: 197cm, 210cm, 236cm and 249 cm.

The hinged door wardrobes with high gloss doors in white, sand grey or lava grey combine with additional small and large drawers for extra storage space.

The gliding door wardrobe range, Quadra, from Pack’s is available in a variety of colours, different materials and various combinations of front designs. High polish fronts in white, sand grey and lava grey have been added for 2014.

With Quadra retailers have the opportunity to create a customised wardrobe in different front outfits.

The 20up, from Rauch’s upper-mid market Steffen brand, offers sliding and hinged door wardrobes in hundreds of possible wardrobe combinations.

Visit: www.rauchmoebel.de

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READYtoWEAVE

Carpet designed to meet your customer’s needs z

Cost effective

z

Wide portfolio of designs to choose from

z

32 different colours available

z

Fast track service

z

Dedicated project manager

TO FIND OUT MORE Made in Axminster Devon

Call us on: 01297 630630 email us at: custom@axminster-carpets.co.uk or go to: www.axminster-carpets.co.uk/ commercial/carpet-design-facility

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UNDERLAY

All Carpenter’s underlays are recyclable and the relative lightness of PU underlay has made it popular with fitters

Midas touch Carpenter has expanded its domestic offer The world’s largest PU underlay producer, Carpenter, has expanded its collections targeting the domestic market with Midas 12.

It is a 12mm thick underlay designed with modern living in mind to combine durability with a feeling of luxury underfoot.

Carpenter hopes to build on the success of its existing Midas 8 and Midas 10 with the thicker underlay.

‘Homeowners are now looking for products that will last the test of time – something that they’re not going to have to replace every few years. A fantastic quality underlay will enhance a cheaper carpet, a trend that homeowners are now following as great quality underlay is considerably less

34

Interiors Monthly February 2014

expensive than a high end carpet,’ says Helen Rowberry, Carpenter national sales manager for underlay.

From the point of view of a fitter, the underlay is made from PU which is relatively lightweight, making it much easier than rubber to carry.

‘PU also offers excellent heat insulation and is highly resilient and flame retardant,’ she says.

As with all Carpenter products, Midas 12 is made from recycled material. The company’s growing commitment to the environment saw the launch of a UK first underlay recycling scheme, which currently operates in 22 regions.

Carpenter, tel: 01457 892 418

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Interiors UK review

global furniture alliance

Contemporary Living by GFA

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Interiors UK Birmingham

REVIEW

Sweet Dreams introduced a trio of dining sets and occasional tables including Circles (pictured); the Lawford bedroom range; four sofas using the same frame with differing arms: Ohio, Illinois, Hawaii and Tennessee; as well as its full range of beds launched at The Bed Show.

Julian Bowen’s introductions included the painted finish Cameo bedroom collection (pictured) and the oak Astoria dining and occasional collection.

Swansong heroes Order books were out in force at the last Interiors UK at the NEC. Here are some

highlights – more in the next issue. Visit: www.interiorsuk.com

Gamamobel’s Sleep sofabed is a full size-double model with an easy-to-use automatic mechanism. It also launched its UK website: www.gamamobeluk.co.uk.

Exclusive Designs introduced the Cruz dining range, including TV unit, with walnut gloss and a marble table top; the glass and marble Matrix dining collection; the Sierra light oak dining range; Columbia walnut dining range; Titan which has a glass top and staggered walnut legs and Florida (pictured) which has veneer on the inside of the table bases.

36

Interiors Monthly February 2014

Blue Bone introduced an aged pine dining and bedroom collection replacing an existing vintage pine range; debuted hand-painted cabinets with botanic and geometric prints; expanded its Titanic range with new chairs, side tables and a TV unit; and added French Grey (pictured) to its painted range.

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Our special thanks to all those who helped make Interiors UK 2014 such a success.

Reaction to our new furniture collections has been great, and sales have already taken off.

For more information call 08700 600 555 today.

The H O M E of G R E AT B R I T I S H FURNITURE

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Interiors UK Birmingham

REVIEW Left: G Plan’s Tivoli features a minimalist style with subtle grooves while maintaining a traditional feeling with the use of oak.

Below: Freedom Sofas launched six models exclusively for the independent sector, including the Bronte.

All products are UK-made and come with a four to six week lead time.

Left: Wiemann’s Shanghai has glass doors and side panels in a variety of coloured glass finishes, with a choice of hinged or sliding doors and a corner arrangement.

Bottom left: Heartlands introduced the high gloss Rowley (pictured), Eclipse and Reno dining ranges in black and white, including lamp, console, coffee and dining tables, TV unit and sideboard. Alison is a high gloss coffee table that uplifts into a high table and Farrow is a high gloss table that transforms into a small or large dining table using one or two leafs.

Below: Furniture Clinic launched a taster cleaning kit for leather furniture that contains a £5 off voucher which the consumer can redeem in-store or from the company. It also introduced a new stain remover kit, mattress protector (pictured) and cleaning wipes.

38

Interiors Monthly February 2014

Kingstown Furniture

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Interiors UK Birmingham

REVIEW Left: Tontarelli introduced the Omnimodus brand with an easy-to-assemble modular plastic wood-effect range. No tools are required to construct the furniture as the pieces slot into place. Sizes can be adapted to meet the needs of consumers and it is easy to clean. Designed for children’s rooms, bathrooms and conservatories it is available in three colours: chocolate, cream and mole (pictured).

Below left: La-Z-Boy introduced its Vintage Inspirations and Fresh Inspirations upholstery collections as it sought a differing demographic from its core ranges. Chairman is from the Vintage range. It also launched its first collection of La-Z-Boy branded beds.

Below: Comfort Zone made its debut with a range of upholstery including 3-2-1 suites, cottage suites, recliners, armchairs and lift and tilt chairs. It offers the same seven to 10 working day delivery options as sister company Sweet Dreams. Pictured is Chelsea.

S1 MK 2SK White with Pasadena front doors Schnepel furniture is recognised as a hand made, German furniture collection with versatility and value. There are 4 ranges to choose from, many finishes and multiple options to ensure the furniture is suited to your clients’ needs.

We have introduced Brick and Click Partnership alongside the brand, and in simple terms we sell product on your behalf, and then we pay you for each sale in your area.

Our new web store is a result of considerable investment, ensuring we get the maximum exposure for our brands, and in turn increase the sales opportunities for you.

We deliver direct to the client’s home, so taking all the hassle away from you. We will offer an after care service whereby the client has full support where needed, and most of all, we pay you for every sale we make in your area if you are a Partner.

The Brick and Click Partnership is growing, so don’t miss out on an opportunity to join a scheme where there are no catches, only advantages.

AV Furniture Ltd E Mail: info@demagio.com • Tel: 01270 586 236 • www.demagio.com 40

Interiors Monthly February 2014

S1 MK Sound Plenty of room for a soundbar up to 1.57 wide

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THE COMPLETE FURNITURE SOLUTION 2014 QUALITY I VALUE I FLEXIBILITY I CHOICE I SERVICE

NEW FOR 2014 STAMFORD Launched at this year’s Interiors Show, accommodating apartments, starter homes and family residences with equal aplomb, this beautiful oak and oak veneer collection for dining, living and occasional possesses a tone that gives each piece of furniture a warm glow and a rustic edge. You can start enjoying the great sales potential of Stamford with free delivery from just £500. Why not give Stamford pride of place in your store with some great discounts on shop Ļoor displays" We also offer great discounts for bulk orders, as well as other value added services such as direct home delivery and our White Glove installation service.

NEW CHUNKY OAK METAL HANDLE! Our hugely successful Chunky Oak bedroom and dining collections are now supplied with an optional metal handle to bring an e[tra touch of contemporary detail. Order today for fast delivery.

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Our New Brochure Is Worth Its Weight In Gold.

Scotland Robert Hunter M: 07894 728 184

North West & North Wales Edward Bacon M: 07676 061 173

London South of the Thames, South East, Kent, Surrey & Sussex David Ollerenshaw M: 07711 333 848

Ireland Chris Lester M: 00 353 87 777 9993

Midlands Tom Williams M: 07717 434 756

London North of the Thames, Hampshire, Isle of Wight & Berkshire Jason Hillier M: 07876 508 913

North East, Yorkshire & Humberside Steve Macalister M: 07753 746 246

East Anglia Lorraine Selby M: 07738 554 199

South West, South/Mid Wales & Channel Islands Nigel Hillier M: 07971 484 550

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C AMILLA

C LARA

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H ARRIET

P ASHA

S H I LTO N

S OLOMON

V I RG I N I A

Introducing the new Precious Metals Collection.

Now is the perfect time to unveil this premium range of bedsteads that presents an eclectic revival of historic styles. Itâ&#x20AC;&#x2122;s a collection that breathes new life into the modern day bedroom, successfully combining aspects of the traditional and contemporary with luxurious features. Nine exquisite designs present beauty of form and the finest materials shaped by the hands of quality craftsman.

For a copy of our new Precious Metals brochure please call our Sales Team on: s al

0121 505 0270

es

@

Innovative design and quality manufacturing, all at exceptional value.

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Immerse yourself in inspired design, unbounded luxury and comfort.

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www.serenefurnishings.co.uk

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REVIEW Left: Morris Furnitureâ&#x20AC;&#x2122;s Lucerne uses acacia wood and veneers, highlighting the naturally occurring contrasting shades of the wood, giving an overall impression of a dark, rich and luxurious dining collection.

Below: Seconique added a stowaway dining set to Cambourne; Berkley is a two-level glass design with white or black legs (pictured with the Fusion cabinet range); Washington is a glass stowaway dining set; a low foot end version of the Chester faux leather bed was added; the Lolipop bedroom range was expanded as was Corona and Ceiro is a distressed finish bedroom collection.

sales@lebus.co.uk

Rama introduced several designs including six from Kathy Ireland, two distressed Union Flag designs to Siam, four Calvin Klein Maya designs and the new Luminance wool and viscose collection (pictured).

0 0-0 Mt o_ t 04/ t o5a1ri3r2_ 35agIy2T1mpIl a1220ne04e40/ 2209:4422Pl h12 M

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Annaghmore Agencies debuted the Heritage living, dining and bedroom collection in a stone painted finish (above); Hartford is a living room range in oak and oak veneer or acacia and acacia veneer; Kingsley is a solid pine bedroom collection, including a large two-door wardrobe with central mirror and five drawers; Nepal is a range of CD and DVD units in recycled wood; Shabby Chic is a painted oak living room collection and the Colby leather tub chair is available in: milk, brown, red and black.

Core Products debuted three ranges it will produce in the UK: Forge (above) is a combination of wood and metal in an antique finish; Campaign combines natural ash with metal detailing in a military styling with a selection of bedroom and dining room pieces and Farmhouse is an eclectic collection for all around the home in a rough sawn finish with heavy cast metal detailing.

sales@arkanafurniture.com

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Interiors UK

Essentials is available in four finishes

The modular Eclipse 400 bedroom collection

Firm principles WBH combines craftsmanship, innovation, and the latest production techniques to produce affordable furniture Woodberry Bros & Haines has stuck to its principles with the latest release of Caxton collections launched at Interiors 2014.

In the spirit of continued progress it introduced five contemporary and traditional furniture collections as well as several additions to its bestselling ranges.

Sharing the same period recessed round wooden handles and tapered legs, the Carnaby living and dining and Hepworth bedroom collections reflect a move back to the more elegant design influences of the 1960s while embracing all the practical requirements of today’s lifestyles.

With its warm mid-oak finish, Carnaby is a contemporary, flexible and space-friendly living and dining collection, offering a choice of dining and occasional tables, storage and display cabinets, bookcase and a corner entertainment unit with the option of a shelf stacker behind.

Hepworth has an up to date blond ash finish creating a modern sophisticated look that is also refreshingly homely. The freestanding, compact bedroom collection offers a selection of wardrobe units and chests of drawers.

Combining contemporary design and a mid-oak finish with retro-style moulded metal handles, the Heritage living and dining collection features display, storage and entertainment cabinets, plus dining and occasional tables to give a wealth of options, while the feature handles strike a note of classic style.

Designed with price in mind, Essentials is a compact entrylevel bedroom collection available in four finishes: white, grey ash, mid and light oak with metal handles.

The Eclipse 400 bedroom collection is a modular 400mm furniture system offering the building blocks for creating an

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Interiors Monthly February 2014

Above: The Carnaby living and dining collection’s ‘retro’ handles Right: The Heritage living and dining collection’s feature handles

individual bedroom. It has the contemporary styling and flexibility to satisfy most space requirements – shelved or hanging wardrobes in three heights and two widths, top boxes, chests of drawers, an overbed surround and a desk. There are five finishes: black, grey, white, aubergine gloss and light oak, delivering a more personalised, almost fitted look while retaining the flexibility to rearrange.

The understated, matt painted Chantilly bedroom collection saw the addition of contrasting Sleek Oak finish tops, giving it a restored look. Finding a balance between rustic charm and soft femininity, Chantilly Oak offers a choice of wardrobes and chests of drawers as well as a cheval mirror, bed and console dressing table.

Visit: www.caxtonfurnitureonline.com

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Core Products Corona Bedroom package deal CRSET1

1 door, 1 drawer bedside 2 + 2 drawer chest 2 door wardrobe

trio set only

ÂŁ164.99

Huge range of premium flat pack furniture in wood and painted finishes Core Products Limited Arran House, Arran Road, Perth, PH1 3DZ Fax : 01738 625733

www.coreproducts.co.uk

Order today

01738 630555 sales@coreproducts.co.uk

Ask about our direct home delivery service

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Smart thinking The latest rug brand made its entrance at the show Think Rugs used the show to unveil its branding designed to create a unique, smart and simple brand within the rug market alongside new designs, increasing its offer to more than 300.

Among them the modern, eye-catching design of the Sonic is loom knotted by hand and its optical illusion design creates a unique wave effect.

The wool/viscose combination Fusion has two new designs (FS16 and FS04) available in four colours each, while two colours were added to FS06.

Royal Nomadic is one of Think Rugâ&#x20AC;&#x2122;s softest machine made

shaggies, with 5456 incorporating a two-tone diamond design in four colours.

The high density heat-set Matrix range is hand-carved which helps emphasise the modern designs. T004 is available in four colour combinations: black/grey, black/violet, brown/green and brown/red.

The company, previously known as Oriental Carpets and Rugs, also used the show to introduce its 160 page 2014 brochure.

Visit: www.thinkrugs.co.uk

Top left: Honk Kong 867 Top right: Fusion FS04 Left: Sonic 01

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100 Years of

Results and Profits!

We recognise that you have a choice in your promotional partner, which is why Lynch continues to innovate, developing new materials and techniques to attract customers through your doors. Below are clients who have tried “look-a-like” sales promotion firms, but found good reasons to turn to Lynch.

“I was really pleased with the results of the promotions; the way they were planned and executed.....We have in the past used alternative promotions but feel that the Lynch organisation has met all our criteria and ‘does what it says on the tin’.”

Paul Stephenson Beevers Furnishers, 17th December 2013 Kelston House International, Kelston House, Whitescross Dublin 18 Tel: +353 12899441 Mob: +353 870995269 Email: kelstonhouse@gmail.com Web: www.kelstonhouse.com

“Well at last the waters have settled in the aftermath of a successful sale. Not only was it hectic during the sale, but also we had a good after sale response....Can I first of all thank you for the down-to-earth approach with all arrangements leading up to handing over to the sales coordinator.”

Albert M. Graham Algram Furnishers, 13th November 2013 “The difference being that one is left with the lasting impression of a Lynch sale that the organisation is very much “batting for your side.”“ Richard Nunn Richard Cook Furnishers LTD, 14th October 2013

For results that you can bank on, choose Lynch, the original Sales Promotion company.

Unique, Antique, Classical Chinese & Tibetan Furniture Showroom: Brook Business Park Brookway, Ivyhouse Lane Hastings, E. Sussex, TN35 4NN 01424 719800 / 07446 045587

www.redcabinetcompany.com

Contact Gareth Price 29 Warblington Road • Emsworth, Hampshire PO10 7HE Tel: +44 (0) 1243 378369 • www.LynchSales.co.uk Copyright 2014 Lynch Brothers Licensing Corporation

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Grand stands view A tour around the NEC aisles. Photographs by Billy White

Sculptor Neil Machin was delighted with the response to his new product range and he is looking forward to working with the many interior designers interested in bespoke products.

Tel: 01834 812 322

In recent years the focus of Carol Simmonds, The Portfolio Collection founder (pictured) has been directed to the company’s contemporary collections which encompass exciting work by a number of artists including Bella Pieroni and Jessica Zoob.

Visit: www.theportfoliocollection.com

The striking Ercol stand drew plenty of attention, with several new ranges to attract visitors. On the main stand, two new modern upholstery ranges – Triggiano and Henley – were particularly well received, along with its latest casual refectory dining range Montina.

Also causing a stir were the new Bronte and Teramo bedroom collections.

Email: sales@ercol.com

Sitting Pretty showed its collection of British-made motion upholstery, including Newark (pictured) and the latest bestseller Cromwell with its more contemporary look, soft sit and feel enveloping the user in luxury. Cromwell also has a range of complementary occasional pieces.

Visit: www.spchairs.co.uk

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Interiors Monthly February 2014

The spotlight fell on Breasley’s 2014 Salus Collection featuring its exclusive Viscool, and its first hand-tufted mattresses. Visitors were able to experience the breadth and depth of Breasley’s manufacturing capability, from its comprehensive range of vacuum packed mattresses to the Accolade tufted pocket sprung collection with natural fillings.

Tel: 01634 712 580

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From Skovby was a new generation of TV units of which the larger of the two sizes contains a soundbar compartment with a perforated steel front behind which the soundbar can be tucked away. Pictured is the new TV unit with a tall display cabinet as well as the new open bookcase/display cabinet.

Visit: www.skovby.dk

Totem Furniture had a considerably better show than 2013. It launched a number of new ranges with Ellen being the star with lots of display orders taken. There is plenty to follow up on and as a result of the show Totem has decided to increase the range. Thanks to all who came to the stand.

Visit: www.totemfurniture.co.uk

Spires Art had a wonderful time at Interiors UK, showcasing its spring/summer 2014 range of framed prints, canvas and glass art. The range of Eoin Oâ&#x20AC;&#x2122;Connor prints was a particular hit, with the artist himself extremely pleased at how well his paintings were being represented.

Tel: 02882 246 613

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Interiors Monthly February 2014

As one of the leading Spanish ceramic tile manufacturers, Azulejos Borja had the pleasure of presenting its new kitchen and bathroom collection 30x60.

The size of 30x60 gives it unlimited possibilities in its application.

Flower motifs and pastel colours promise to ease away all your woes after a long dayâ&#x20AC;&#x2122;s work.

An extremely glossy surface with a mirror effect gives a sensation of amplitude.

Visit: www. azulejosborja.com

The Art Group is a market leader in contemporary art publishing available as digital canvas prints, pre-framed, screens, cello-wrapped and mounted prints. Its stylish pre-framed range features its most popular imagery paired with high quality mouldings, delivering an impressive and superior finish.

Knowledge and passion for art is its business.

Tel: 0116 284 3640

Established in 1957, Szynaka-Meble is one of the leading furniture manufacturers in Poland, offering bedroom, bathroom, living and dining room furniture. Business activities are combined with taking care of people and the environment.

Visit: www.szynaka.pl

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Interiors UK proved a resounding success for Shankar Enterprises. The chair and hardwood furniture importer showcased more than 200 new products for retail customers, plus Cribb 5 ranges aimed at the commercial sector. Products included dining, occasional, office and armchairs, with eco-friendly reclaimed furniture also on show.

Tel: 01902 399 764 The latest ranges from MiChair, MiBed and Hestia were on view on the Furmanac stand, with the stars of the show being the upholstered range of bed frames and matching occasional furniture. All three Furmanac brands are proudly hand-made in the UK and conform to UK flammability regulations.

Tel: 01384 408 844

A regular exhibitor, Kobe introduced its latest curtain collection, Nomad, along with its coordinating upholstery collection Topasa during this yearâ&#x20AC;&#x2122;s show.

Kobe also used the event to launch its Essente brand, offering a collection of contemporary fabric collections retailing at ÂŁ20 per metre.

Tel: 0844 7420 800

Kyoto was delighted with the reception to its new branding and products received. The classic look of the fold-out sofabeds with new interiors and covers proving that you can actually have a comfortable sofabed was endorsed by both new and existing customers.

Email: paul@kyoto.co.uk

www.interiorsmonthly.co.uk

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Italstudio was delighted to announce the official launch of Italstudio collections to the UK and Republic of Ireland markets. Using only the highest quality materials, these modern collections are a stylish and sophisticated statement of comfort, function and undeniable quality.

Email: paul@italstudio-uk.com

The addition of new pieces to Seconiqueâ&#x20AC;&#x2122;s already popular Cambourne range of bedroom and occasional furniture proved to be among its top-selling lines for the show. A stowaway dining set, display cabinet and several new bedroom pieces now complement the existing products.

Tel: 0121 506 4888

Interiors UK was a great show for Hanlin with its stand a hive of activity with around 500 hides and skins for people to browse and select from.

Visitors were thrilled by the quality and variety of markings its cowhides had to offer.

Tel: 01564 702 116

Lpd showcased more than 70 new products during the exhibition, with orders and new contacts proving it to be its most successful show. From the upmarket fabric beds, the dove-grey bedroom range, stone colour high gloss and budget dining sets, there really was something for everyone.

Tel: 0113 271 5151

After 44 years experience of supplying clocks to the retail furniture trade, BilliB once again reported a successful Interiors UK show, again occupying the same stand it has had since the show began. BilliB offers a diverse collection of clocks ranging from traditional wooden grandfather clocks, quartz wall clocks, mantel clocks, to the Bubblegum wall art range.

Tel: 01202 293 352

Network 4 Home Delivery is the industry leader in two-man furniture delivery. Its five depots across the UK and the republic of Ireland are conveniently located to give the best possible coverage with realistic timescales. Network 4 works direct for manufacturers, wholesalers and retailers and prides itself on its 100% customer satisfaction.

Visit: www.network4.co.uk

Interiors Monthly February 2014

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FROM PURCHASE TO DELIVERY INTO YOUR ROOM OF CHOICE

For specialist 2-Man delivery of consumer products for retailers, wholesalers, manufacturers and e-commerce, look no further than DX. +. )+.! %*"+.) 0%+*Ä?

salesenquiries@dxfreight.co.uk 0844 826 1178 thedx.co.uk/2-man-enquiry DXF/MKT/0369/13DEC13

DELIVERED EXACTLY TM

Thank you to everyone who visited us at INTERIORS 2014.

The show was a great success and we look forward to seeing everyone again in the near future.

Hyder Beds Ltd was born through the infusion of 3 small bedding companies, combining experienced management with years in the industry.

Though in its infancy, this newly formed family business is fast developing and punching above its weight.

Based in Dewsbury on the outskirts of Leeds producing traditional handcrafted beds and mattresses, combining traditional techniques and craftsmanship with the state of the art technology and design. In our quest to be the best, all our beds and mattresses are meticulously hand-crafted to enhance their individual character. The finest materials are used to ensure the greatest comfort, and traditional hand-finishing helps extend the life of the bed.

Hyder Beds Ltd Kashmir House Bradford Street Dewsbury WF13 1EN T: 01924 462616 F:01924 458463 E: info@hyderbedsltd.com W: www.hyderbedsltd.com

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quality trust service

value...

...and a dedicated team of professionals who pride themselves on every aspect of furniture repair, with a Passion for Perfection, Guaranteed!

What an incredible year 2013 was for us, topped off with a fantastic January show at the NEC where we connected with some amazing people and company representatives, hopefully opening many new doors and strengthening existing partnerships.

We have seen such a change lately within the Furniture Industry.

A fresh and optimistic sense of restoration, a revitalised hope throughout the nation that â&#x20AC;&#x2DC;springtimeâ&#x20AC;&#x2122; is around the corner - in many more ways than seasonal!

We are about to celebrate our tenth anniversary and we want to make 2014 the most memorable year yet. We have sewn so much time, resources, care, love and passion into what we think is an excellent service - and they are not our words, but yours, again encouraging words spoken to us by so many at the Interiors show this year.

One thing that we can promise, is that our prices will remain frozen for yet another year - ten years without a single price increase is something that we are very proud of in a society where we are being ďŹ nancially challenged day after day in all aspects of life.

If you would like to see why so many people trust us, feel free to contact me on the details below - you will not be disappointed with what we have to offer!

Finally, thanks to all of you who have trusted us with your customers and products over the years, may this continue for many years to come. We will be holding various celebration services over the year and we would love you to join us! Watch this space and wait for your invitations!

With thanks from us all at the HFR Team.

fabric leather cabinet bed repairs repairs repairs repairs www.homeserverepairs.co.uk

Email: terrylane@homeserverepairs.co.uk Tel: 01384 473004

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at 14 us 20 7 t isi an 1 V J 5A EC ll N Ha

Your furniture, safe in our hands Full range of Leather Master Care and Repair products Leather or Fabric Upholstery - Protect, Clean and Repair Products Leather Colour Matching Service New â&#x20AC;&#x201C; Portable Colour Matching Device Care Kits for all Upholstery Types - Generic and Personalised Consumer Care Plans Nationwide Furniture Repair Service Email: info@staingard.co.uk www.staingard.co.uk Tel: 01244 888247 / 888658

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Domotex Hannover

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Floorama Domotex once again saw the cream of flooring on show

Top left: Jan Kathâ&#x20AC;&#x2122;s Spacecrafted uses images from the Hubble Space Telescope, more than 60 colours and at least 23 knots per sqcm to represent a departure into a new carpet dimension Top right: Proline can now combine its Prochannel bathroom drainage system with wooden floors Below: Moduleo introduced 22 designs with embossing in register using cylinders including Country Oak

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the brand leader

Cloud 9 range of Pure Luxury Carpet Underlays offering a very high degree of comfort www.underlay.com

t: 01536 200502

Proudly made in the UK to BS 5808 (1991) and BS EN 14499:2004

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Balterio introduced 110 decors including the new Quattro Vintage (above) with 11 designs including Gunsmoke Chestnut in an 8mm plank. Impressio (left) has seven new designs including Wadi Run Oak. To bring products to the market quicker, it is investing £16m in a new digital surface printing plant which should be open by the end of the year.

Below left: Balta Rugs added new designs and colours to Picasso Below right: Haro’s Tigra digitally printed cork 195mm x 1,237mm planks Opposite page Left: Balta Broadloom’s Sensit fibre was at the heart of many of its numerous launches, including the traditionally woven Sensit Glenmore Wilton in subtle natural colours and grey tones. Other Sensit launches included Desire, Trento, Magnum, Sensit Supreme, Twist and Infinity.

Right: Classen has invested more than £10m in technology and manufacturing for its 4.5mm thick waterproof Neo, combining the best of laminate and LVT.

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Domotex Hannover

THANK YOU

for visiting us at Domotex 2014

Discover the new Quattro Vintage collection from the makers of the successful Tradition Quattro collection at www.balterio.com WAKKENSTEENWEG 37B - B-8710 SINT-BAAFS-VIJVE - T. +32 56 62 80 81 - INFO@BALTERIO.COM Member of

Style. Quality. Simplicity. www.interiorsmonthly.co.uk

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Clockwise from top left: Granorte’s Vita cork flooring comes as click or stick down; BIG’s Supreme Country Pine vinyl; Berry Alloc’s High-Tech Original laminate in Fall Oak; Leoline’s Luxury Woods Toronto; Swiss Krono’s Aurum Vision in Leonardo Oak; Vogue from ITC’s Satino range uses Imprel polyamide

www.interiorsmonthly.co.uk

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Above left: Lano showed the Mohawk Smartstrand at Domotex for the first time Above right: Wineoâ&#x20AC;&#x2122;s bio-polyurethane Purline is available in 40 designs and four plank and tile formats Left: Paradorâ&#x20AC;&#x2122;s ClickTex: carpet on HDF planks with a click mechanism. The company says it has less waste than roll carpet.

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Domotex Hannover While soft yarns have become a ‘must have’ for a number of manufacturers, Associated Weavers stole the show with the introduction of the iSense collection of super soft carpets using a polyamide yarn produced and then printed in-house. Backed by the most sophisticated marketing video seen in the UK flooring industry, Serenity is available in 14 colours, Splendour is a frieze design in 14 shades while Seduction has a short pile in 14 colours. All are available in 4m and 5m widths.

It also debuted the L’Amour, Illusion, Adoration and Hermes in a soft polyamide yarn, also available in 14 colours and 4m and 5m widths. Stainaway Ultra was introduced in a dozen colours, Stainaway Tweed was launched in 14 colours with a natural look and 4m and 5m widths, Temptation and Santorini were recoloured and Distinction added as a heavier version on Santorini. The Blenheim Twist, Harewood Twist and Imperial Twist were launched and Everest Twist recoloured.

Top: Seduction Left: Serenity Below: Splendour

www.interiorsmonthly.co.uk

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IMM Cologne

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The three Reinvention, repeat and reward was the theme at this yearʼs event

Rs

Bordbar updated its airline trolley furniture with Cube, which can be wall-mounted or grouped to form a sideboard

Evolution rather than revolution was the outstanding theme at IMM Cologne –even from the usually leftfield Bretz – as companies expanded successful designs of recent years into new areas and for Italian exhibitors largely repeated (with some tweaks) what they showed in Milan last year.

Both strategies brought rewards as the improvement in the Eurozone economy and the affluence of Russian and Chinese middle-classes was easy to spot in the aisles: particularly in the upmarket Pure halls.

Here is a selection of the best on show.

Visit: www.imm-cologne.com/en

Draenert’s Siro features an adjustable front-end that can be moved up or down to give the right support depending on the height of the sitter Bretz added a swivel and adjustable tilt chair to the Hangout sofa

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Dauphin Home’s Pallone stool comes in three sizes and is available in leather or soft covers with contrasting seams

Fenner’s Furemu bedroom range sports an external frame and touchopen doors and drawers

Domitalia’s Maxim has a ceramic top, anthracite varnished ash legs and an aluminium extension system

The main feature of Riva 1920’s SW table is its crossing legs. It is available in several solid woods

Conde House added several items to its Challenge collection, including the walnut or oak dining table

www.interiorsmonthly.co.uk

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The arms of Leolux’s Gynko can be adjusted to several angles, and it is available in three sizes

Furninova’s modular Paso Doble has a removable cover and large cushions for day and small for the night

Wittman’s Altra headboard comes in several widths and three heights: 1m, 1.2m and 1.4m

Zeitraum has turned its Morph chair into a stool, with a choice of wooden, padded or upholstered seat

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Gera’s Avion standard lamp has contact-free activation and dimming and is available in aluminium or white

String Furniture continues to build on the String System shelving introduced in 1949 by Nils Strinning

Softline’s Eden features stitching inspired by sports cars, a wooden frame and an adjustable back

Originally round, B&B Italia’s Tobi-Ishi table has been reinvented with a rectangular tapering top and 16 new lacquered finishes

E15’s TA21 Platz table is based on traditional work tables with a diagonal bar for support and visible dowels. It comes in seven lengths and three heights with optional drawers and matching Sitz bench.

Intertime’s Smart features folding armrests, an adjustable back with integrated headrest function plus a swivel arm that becomes the footrest, allowing the user a host of sitting and sleeping positions

www.interiorsmonthly.co.uk

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As usual, de Sede concentrated on a small number of products, with just three launches including the 110 taking its inspiration from classic sports cars

HTL introduced four to six week delivery for its Corium Italia brand

Machalke opted for a chesterfield look for Square, available in a variety of configurations

Cor’s Elm is the latest design for it

by Jehs+Laub, taking inspiration from early 20th century Scandinavian design

Rolf Benz’s Nova is available as a single and two-seater daybed, and has optional leather side shelves and choice of two heights

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Living Divani’s Filo Outdoor is an update of the 2002 indoor range, with an armchair, two-seater and three-seater sofas with tubular steel frame and Iroko base

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IMM Cologne Doro Banti is the new brand from Romanian manufacturer TehnoForestExport, with five living/dining designs (including Precotto pictured) from London-based designer Leonhard Pfeifer and the Precotto bedroom range

Thonet’s S1200 compact desk is aimed at the home office market and has a variety of accessories including a multifunction bookrest

Team 7’s Cubus modular system is suitable for any room and is available in seven wood and 10 glass colours

Colico Design introduced a wooden-leg version of its Rap chair

Koinor’s Rosa has an oversized armchair, footstool and three sofas with adjustable armrest. ‘Let it swing – relaxed, uncomplicated, simply living,’ says the company.

www.interiorsmonthly.co.uk

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Solihull

REVIEW

The Furniture Show

Left: Cavendish Upholstery’s Ashdown Below: Origin Red’s Newland Bottom: Wade Upholstery’s Hastings

In with the new Highlights of Cranmore Park Cavendish Upholstery introduced an updated fabric offer alongside several models. Vermont is a compact design; Beaufort has stud detailing; Jasmine is a low sit model with scroll arms and Aqua Clean; Penmore is a modular corner unit; Elise has curved arms and a swivel chair; and Ashdown is a classically shaped sofa with Aqua Clean.

Cintique offered a new fabric selection alongside the Carolina chair with upholstered or wooden arms.

Frank Hudson previewed the Hudson Living brand of occasional pieces with a choice of concrete or wood tops and metal or wood frame.

It launched the Monique painted collection, Savoy a chesterfield style bed, new sizes and finishes to Alexandria, and added a leather wing headboard to Vermont.

Origin Red added to its rubberwood collection with a kitchen dining table set and showed its latest brochure.

Wade Upholstery highlighted seven Welbeck House models that were previewed at Long Point, and a number of Wade introductions, including Hastings.

Visit: www.thefurniture-show.co.uk

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Interiors Monthly February 2014

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The Furniture Show Solihull

REVIEW

Cosyform

Making a mark Himolla enjoyed success at Brussels, IMM Cologne and The Furniture Show ‘We were very busy at the show, and this year were able to show retailers how to display models with almost a studio concept on the stand,’ says Mark Litterst, Himolla UK export manager (pictured).

‘We are very busy at the moment and are very satisfied. We have been in the UK for six or seven years and things are now paying off. The sales organisation is now in place, backed by head office, and the products are now right for the UK market.

‘When we first started in the UK, our Zerostress brand was seen as an alternative to existing high quality recliner manufacturers. But now Himolla is recognised for having a great variety of products, lots of sizes – people are all different and it is a very individual purchase – and options such as lumbar support or computer tables.’

Himolla’s signature is offering recliners with integrated footstools. ‘It saves so much space and is exactly what the

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Interiors Monthly February 2014

Chester

Palena recliner

market wants. This has really taken off and 70% of sales, both in the UK and globally, are now with integrated footstools,’ he says .

Himolla’s latest launch is Cosyform.

‘If previous recliners were Audi or Mercedes, this is the Bentley,’ says

Litterst. ‘It has an integrated footstool, manual or electric options and six sizes.

This will take us even further in the market and lead us into a new era.’

The Zerostress collection has also been expanded with an integral footstool.

Email: mark.litterst@himolla.com

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IFEX Jakarta 11-14 March

PREVIEW

Casa Java Furniture

Artipelago IFEX is Indonesia’s newest furniture exhibition

FARID WN/FLICKR

Axel

In recent years talk of Indonesia has been about its growing economy and vibrant democracy that has maintained political stability and allowed the country to emerge as a confident middle-income country. Just a hop across from Singapore, the nation’s capital Jakarta – the most populous city in South East Asia – is gearing up for a new furniture exhibition that promises to deliver on Indonesia’s creativity and artistic diversity.

With more than 700 exhibitors confirmed, IFEX will take place at JI Expo, one of Jakarta’s largest and most sophisticated exhibition spaces.

The country’s cultural and natural diversity is so rich

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Interiors Monthly February 2014

Warisan Eurindo

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IFEX Jakarta 11-14 March

PREVIEW

Asiades

Unicane

FARID WN/FLICKR

that inevitably it is reflected in the creations coming out of the archipelago’s workshops and its furniture and handicrafts industry has a solid reputation globally as a result of historical traditions in woodwork and artistic crafts.

Continuing centuries’ old traditions, artisans continue to innovate and refine their crafting skills using wood, rattan, bamboo and a host of other natural resources that grow abundantly under the equatorial sun.

This extraordinary diversity of products is visible in showrooms and small retailers from Bali to central Java. Old dugout canoes are given a new lease of life as bookshelves, reclaimed timber boards are turned into racks and chairs, and colossal tree roots are crafted into dining tables. For buyers this means an almost bewildering array of products to choose from, marrying the practical with the whimsical. This offers plenty of inspiration to decorate anything from homes to restaurants and offices to hotel lobbies.

According to IFEX organiser UBM and Dyandra, much

JI Expo is host to many events including Karnival Wisata

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Interiors Monthly February 2014

progress has been made by Indonesia to ensure the furniture industry does not contribute to the country’s deforestation.

In response to a government campaign, levels of illegal logging have fallen by 75% from 2000 to 2010 and a nationwide programme is under way to ensure that producers meet strict legal requirements when exporting to the EU. From Jakarta, reaching Indonesia’s furniture hub in central Java is a one-hour flight, and from there it’s easy to canvas the area to explore the workshops that produce and export furniture.

Teak furniture production in central Java dates back to precolonial times. Two historical clusters are the towns of Jepara and Klaten that emerged before the 17th century to serve the demand of the royal families for carved wood furniture. Jepara, in addition to serving the domestic market, is well connected to markets in the USA, Europe, Japan, Hong Kong and Australia.

Visit: www.ifexindonesia.com

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PRODUCT RANGE Softstep Film

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ale-Bridgecraft Felsted Show Centre

Gateshead Show Centre

MARKETING DIRECTOR (Designate) Vale-Bridgecraft is recognised throughout the UK as a major independent manufacturer of furniture of the highest quality. We have a combined history of 130 years furniture manufacturing and an unbroken profit record since 1947. Considerable investment in national advertising (see examples below) and the introduction of regional show centres has resulted in the need for a person to manage and expand the show centres and continue to strengthen the bond and connection with the companyâ&#x20AC;&#x2122;s stockists.

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FINAL POLISH Giving something back to the community Fishpools has named Teens Unite Fighting Cancer and Nordoff Robbins as its charity partners for this year’s Family Values project. The Waltham Cross, Hertfordshire, retailer hopes to raise at least £5,000 for the two charities and has started the ball rolling with a £2,000 donation.

‘Our Family Values programme represents our commitment to give something back to the people who live and work where we do and we’ve joined forces with two brilliant charities to help us do just that,’ says Simon Fishpool, Fishpools md.

Broxbourne based charity Teens Unite Fighting Cancer is dedicated to improving the lives of people aged 13-24, with cancer and other life limiting illnesses. The charity runs regular fun days out and provides long-term support for teens whether they are undergoing treatment or in remission. The charity has also recently opened the first specialist respite care centre for those aged 13-24 in the UK. Nordoff Robbins is a specialist music charity, dedicated to transforming the lives of vulnerable children and adults across the UK. It provides around 50,000 music therapy sessions each year to help people struggling with a range of challenges including autism, learning difficulties, dementia, mental health problems, stroke, brain injury and depression.

Donations can be made at: www.justgiving.com/teams/Fishpools-Family-Values

High sales pitch Caroline Hilditch, Julian Bowen agent for East Anglia receives the Salesperson of the Year award from the company’s founder at Interiors UK in Birmingham last month. This is the second time she has won the award during her 15 years with the wholesaler.

Shades of Dulux Teens Unite Fighting Cancer hosts regular events

Praise for a master Quick-Step Master Installer Nigel Bawn has received praise and acknowledgement for his outstanding workmanship and consistently high levels of service at the first ever B&Q Homefit vendor partner day. The B&Q Homefit scheme supplies customers with access to locally approved tradesmen with recognised qualifications. In recognition of the positive feedback to B&Q from internal sources and happy customers, the chain awarded him with a Certificate of Excellence.

Fiona Brookes, B&Q Homefit national customer manager and Jonny Westbrooke, chief executive and clerk of the Furniture Makers, presented Bawn with his certificate.

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Interiors Monthly February 2014

Teal is the colour of 2014, according to Dulux. Specifically Sea Urchin 1, as modelled by Alesha Dixon (above). The colour was chosen as Dulux’s 10th Colour of the Year following research by an 18strong panel of global colour and trend experts.

‘Teal is a real fashion and interior favourite for 2014, already making its mark on recent Hollywood red carpets and awards ceremonies. The beautifully balanced yet dynamic shade of Sea Urchin 1 suits Alesha’s personality effortlessly. With her experience of storytelling through dance and her striking wardrobe, Alesha is the perfect choice to showcase the power of colour in this captivating shoot,’ says Rebecca Thomson, Dulux senior colour and design manager.

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