Fundraising Toolkit: Steps to End Violence Against Women

A B O U T

T E A M

Become a #Sy

FUNDRAISING TOOLKIT

alk with us!

Walk, run, bike, or roll at interim Place’s 9th Annual Steps to End Violence Against Women Walk! This year’s first-ever virtual walk will take place online, with a virtual fitness challenge culminating in a livestreamed Rose Vigil and Awards Ceremony on Sunday, September 27th, 2020.

Funds raised at this event will provide safe shelter, support, counselling, & advocacy for survivors of gender-based violence in our community.

Your Impact YOU HAVE THE POWER TO CHANGE LIVES. Funds raised at the event will enable Interim Place to provide lifechanging- and life-saving- supports to survivors of violence and their children, and combat gender-based violence in our community.

YOUR DONATION WILL PROVIDE: Safe and secure shelter for survivors of violence and their children Group and individual counselling for survivors and their children Crisis counselling, safety planning, and referrals on our two 24/7 Emergency Crisis Lines Emotional support, advocacy, legal supports, and transitional housing supports for survivors residing in shelter and in the community

Step Up Fo r

S u r v i vo rs

o f

V i o l e n c e

This year’s first-ever virtual walk will raise funds at a time when they are critically needed to meet the needs of survivors of violence in our community. The COVID-19 Pandemic has exacerbated pre-existing gender inequalities, leading to soaring rates of gender-based violence across the globe and closer to home in Peel Region. This means women and children need your support more than ever.

Funds are desperately needed to meet the increased demand for services. Join us in the Steps to End Violence Against Women to ensure that we can be there for survivors when we are needed most.

Why walk? In 2018 we‌ Answered

1388 Crisis Calls

Safely Sheltered

Safely Sheltered

Had a

106%

147

106

Average Capacity Rate

Survivors

Children

Developed

Supported

811

536

Safety Plans

Survivors in the Community

“

Interim Place is rehabilitation for the soul.�

-Former Resident

Walk With Us

Donate to a Walker

Spread the Word

Walk as an individual or lead a team! Fundraise for an important cause alongside your family, friends and coworkers!

Make a gift directly to an individual or Team Fundraising page to bring them one step closer to reaching their goals. Gifts $25+ are eligible for a tax receipt.

Follow us on social media and share our posts from your personal or corporate page. Help us get the word out!

Ways You Can Step Up There are many ways for you to support Interim Place and create positive change in our community.

Walk With Us! This year’s Steps to End Violence Against Women is going virtual!

The 9th Annual Steps to End Violence Walk will take place online, with a virtual 5K walking challenge culminating in a livestreamed Rose Vigil and Awards Ceremony.

Read on to see how you can make an impact for survivors of violence in five simple steps!

Step 1: Create Your Fundraising Profile Add a Photo

Set Fundraising Goals

Customize your page with fun

Set your Individual and/or Team

photos or videos.

Fundraising Goals.

www.interimplace.akaraisin.com/steps2020

Tell Your Story

Walk in solidarity with survivors of violence by

Build Your Team

Share the reason why you walk.

registering for the Virtual Steps to End Violence. Join as

invite family, friends, and coworkers

an Individual or lead a Team!

to join your team.

Step 2: Create a Strava Account We’ve created a club on Strava, an online fitness community, that you join for free!

Download the Strava app at the App Store or Google Play on your phone or sign up from your computer at strava.com. Create a Strava account and set your fitness goal for the 5K walk. You can walk, run, cycle, or roll- you decide when, where, and how to participate!

Join our Steps to End Violence Against Women Club on Strava to track and share your activities and accomplishments. Visitors to your fundraising page will also have access to your achievements on Strava!

Step 3: Raise Funds!

Goal

80%

Tip 1: Once you’ve customized your fundraising page, donate to yourself. Those who self-donate raise ten times as much on average as those who don’t! It will demonstrate to your supporters that you are committed to your goal to help end genderbased violence in Peel Region.

Tip 2: Email friends, family, and colleagues. Tell them why you’re walking and what their support means to you. You can also share your fitness goals and attach a photo of yourself taking part in your chosen fitness activity. Don’t forget to include a link to your personal fundraising page!

Step 4: Get Social!

Reach your goals and help us raise awareness about the event by sharing the event on social media. Post a link to your fundraising page with updates about your fundraising and fitness progress. Interim Place will repost walkers’ posts on our own social media accounts, so if you’d like to be featured be sure to post in public mode, tag us, and use #StepstoEndVAW #Steps2020 Flip ahead for more social media tips and sample posts!

Social Savvy Tips & Tricks How to use social media to meetand exceed- fundraising goals

Challenge your friends and family to a fitness + fundraising competition on social media! Try tagging a few friends in a post that lays out the ground rules. Let the games begin!

Videos perform better on social media than plain text posts and images. Livestream yourself on Facebook or Instagram or share a pre-recorded video explaining why you walk and how your followers can help you reach your goals.

Why do you walk? Tell us why you walk in a short video or post and use #StepstoEndVAW #Steps2020

Sample Social Media Posts

#1

#2

I have already raised $_ toward my

#3 Wow, thank you (tag donor’s social

fundraising goal of $_! Please help me

I’m stepping up for survivors of gender-

media profile) for donating $_ to my

reach my goal to support survivors of

based violence in Peel Region. Help me

fundraising goal in support of survivors

gender-based violence in Peel Region

support survivors and their children in

of gender-based violence! You can

and their children.

our community by donating to my

donate here to help me reach my goal:

(Link to Fundraising Page)

fundraising page today!

(Link to Fundraising Page)

#StepstoEndVAW

(Link to Fundraising Page)

Link to Fundraising Page

#Steps2020

Step 5: Join Us at the Virtual Event!

The Virtual Steps to End Violence Against Women Walk will culminate with a virtual Rose Vigil and Awards Ceremony on September 27th, 2020. Join us by walking, biking, running, or rolling whenever and wherever you decide!

When You like: Join us as we walk following the Rose Vigil, or whenever suits your schedule. Just be sure to finish by 6 p.m.!

How You Like: You can walk, run, bike, or roll. You decide how you’d like to log those 5 kms!

Where You Like: In your neighbourhood, on the lakeshore, at a park, or on a treadmill.

With Whomever You’d Like: Walk with friends, family, coworkers, or a four-legged friend!

Virtual Event Schedule Event Date: Sunday, September 27th, 2020 The walk will culminate with a virtual Rose Vigil and Awards Ceremony on September 27th. Join us by walking, biking, running, or rolling any time before 6 p.m.!

Rose Vigil Livestream : 11 a.m.

Join us for a rose ceremony while we honour and reflect upon the lives we have lost to gender-based violence in Peel Region.

Awards Ceremony Livestream: 6 p.m.

Tune in as we announce the winners of the Top Individual, Top Team, Highest Number of Donors (Individual), Biggest Team, and Photo Finish awards.

Step Up & Win! The walk provides many exciting opportunities to compete for awards with your team! The following awards will be announced at the Virtual Awards Ceremony on September 27th, 2020 at 6 p.m.:

• Top Individual Fundraiser • Top Team Fundraiser • Biggest Team Award • Most Donors (Individual) • Photo Finish Award

Share Your Steps th on September 27 1. Capture photos and videos from your walk and post on public mode using #Steps2020 and #StepstoEndVAW. We will share your posts on our social media channels.

2. Share ‘Why You Walk’ on social media. Write the reason you walk on poster board and take a photo or record a video and share on social media.

3. Snap a photo or record a video of your ‘Photo Finish’ once you’ve finished your walk or reached your fitness goal. Post on social media and with #Steps2020. We will share your posts on social media, and the best ‘Photo Finish’ will win a prize!

#Steps2020

#StepstoEndVAW

Contact Us Questions about the event?

Julie Shultz Development Manager

Email

development@interimplace.com

Phone (905) 403-9691 ext. 2223

Web Visit www.interimplace.akaraisin.com/steps2020