What exactly is SEO? SEO is the activity or strategy that attempts to improve search engine rankings. A sound SEO strategy will help to position your website properly so as to be found at the most critical points in the buying process.
It is the process of getting traffic to your website by optimising its technical configuration, content relevance - relevant keywords, phrases, product details - and link popularity so its pages are easily findable and more relevant towards user search queries. As a consequence, they are ranked better by search engines.