BUILDING B2B BRANDS AND BUSINESS WITH CONTENT STRATEGY

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BUILDING B2B BRANDS AND BUSINESS WITH CONTENT STRATEGY

BUILDING B2B BRANDS AND BUSINESS WITH CONTENT STRATEGY

THE SCENARIO

With the digital revolution, B2B customers engage with companies through search, online communities, and web-based content.

Clients do a Google Search to find solutions to their pain points rather than wait to be found.

So while digital marketing is imperative for B2B companies, it is also equally important to have a welldefined content strategy to increase business exposure and effectiveness of your digital campaign.

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DIGITAL MARKETING AND INTERICS IN-DIGITAL Interics In-Digital is a full services digital marketing company with special experience working for B2B clients.

We understand that B2B content marketing is aimed at other businesses or professionals representing organisations that might be interested in your products or services.

It's all about • picking the right channels to reach your ideal audience • providing information whereby professionals are educated, inspired and engaged • writing, re-writing and promoting content that - helps raise brand awareness - builds your credibility as a thought leader - ultimately, increases sales.

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HOW INTERICS IN-DIGITAL DEVELOPS & DELIVERS A GOOD CONTENT STRATEGY • SWOT Analysis

• Content Architecture

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Helps define where your business wants to go

SWOT ANALYSIS

Provides understanding of your products/ services

In which direction you are moving

Provides understanding of your products/ services

Gives a clear picture of where you stand

How you deliver better value

SWOT is a powerful strategy development tool – to help you achieve your goals in a structured, systematic manner.

- Gives a clear picture of where you stand - Helps define where your business wants to go - What your competitors are offering

- In which direction you are moving - Provides understanding of your products / services - How you deliver better value

Based on this in-depth study and analysis, we develop a strategy and create brand experiences that are relevant, consistent and compelling.

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Content Research, Strategy and Governance

CONTENT ARCHITECTURE

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Content Creation

Content Development for Marketing

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Content Research, Strategy and Governance

CONTENT ARCHITECTURE

Content Creation

Content Development for Marketing

Provides an ongoing birds-eye view of how everything is supposed to work.

We develop and build your content in a framework which unfolds your image, philosophy, who you are and also describes your product, applications, markets, etc. in a systematic way. Studying about the brand helps to build the main elements of your Content Stack.

The Content Architecture is made up of 3 levels: - CONTENT RESEARCH, STRATEGY & GOVERNANCE - CONTENT CREATION - CONTENT DEVELOPMENT FOR MARKETING © 2020 Interics Designs Pvt. Ltd | All rights reserved

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Content Research, Strategy and Governance

CONTENT ARCHITECTURE

CONTENT RESEARCH, STRATEGY & GOVERNANCE

Content Creation

Content Development for Marketing

Based on research, audit and analysis, we devise a Content Strategy that focuses on the planning, creation, delivery and governance of content.

The objective is to create meaningful, engaging and sustainable content that is well structured and is the foundation of your content architecture pyramid.

© 2020 Interics Designs Pvt. Ltd | All rights reserved

www.intericsdesigns.com | www.intericsdigital.com

Content Research, Strategy and Governance

CONTENT ARCHITECTURE

Content Creation

CONTENT CREATION

Content Development for Marketing

Based on the Content Architecture and adopting data-driven insights, we build content that is personalised and scalable.

Ideally, your strategy should identify specific content goals like increased SEO value, more backlinks to your website, improved readership, increased engagement, additional leads, etc.

Goals should be practical and attainable - an editorial calendar is a great tool for this.

The structuring makes the content more useful and easily deliverable on any channel or device while helping to keep track of your content and goals.

© 2020 Interics Designs Pvt. Ltd | All rights reserved

www.intericsdesigns.com | www.intericsdigital.com

Content Research, Strategy and Governance

CONTENT ARCHITECTURE

CONTENT DEVELOPMENT FOR MARKETING

Content Creation

Content Development for Marketing

(Published, Reactive & Proactive) With insights into real-time analytics, we create and distribute content that is most relevant to increase reach and deepen engagement.

Carefully crafted content includes info graphics, blogs, press releases, pitches, whitepapers, case studies, landing pages, SEO pages and blog posts – each of which serves a different purpose and is designed to attract a clearly defined audience.

Before creating content, we answer important questions: - How are you going to distribute and amplify that whitepaper?

- Which publications are best suited to your article pitch or press release?

In today’s omnichannel marketing environment, the best strategies identify multiple channels and touch points for high value content that drives profitable customer action. © 2020 Interics Designs Pvt. Ltd | All rights reserved

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HOW IN-DIGITAL’S CONTENT STRATEGY BENEFITS B2B ORGANISATIONS

© 2020 Interics Designs Pvt. Ltd | All rights reserved

www.intericsdesigns.com | www.intericsdigital.com

Increases conversions

Gains targeted website traffic

Generates more qualified leads

Enables online Reputation Management

Increases brand loyalty

Outrank the competition

Better social media engagement

Interics In-Digital’s Content marketing is always based on a sound content strategy that works for B2B enterprises in different ways.

1. Gains targeted website traffic: Targeted content answers the needs of potential customers and draws them to your website 2. Generates more qualified leads: This can be measured with Google Analytics to track your traffic 3. Increases conversions: Targeted content, at the right time and place, builds trust and leads to conversions. Remarketing especially helps increase conversions.

4. Outranks the competition: A well-planned content strategy helps develop enough content based on the most competitive keywords to help you dominate on search engines.

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Increases conversions

Gains targeted website traffic

Generates more qualified leads

Enables online Reputation Management

Increases brand loyalty

Outrank the competition

Better social media engagement

5. Increases brand loyalty: Consistent and valuable content at the right time keeps customers engaged and pleased. It also improves chances of upselling or cross-selling.

6. Better social media engagement: Most B2B marketers make social media a major tactic. High quality content attracts and engages customers to follow you on LinkedIn, FB, YouTube, etc.

7. Enables online Reputation Management: Quality and consistent content helps you build your reputation as a thought leader. It also helps to monitor and address concerns, promote positive and credible information that boosts your reputation.

© 2020 Interics Designs Pvt. Ltd | All rights reserved

www.intericsdesigns.com | www.intericsdigital.com

SUMMARY Content strategy requires complete, detailed planning covering what will be created and how; where it will be promoted and how; and what results it is expected to achieve.

Takes time, effort and expertise, and usually involves many stakeholders inside and outside the organisation.

Interics IN-DIGITAL is a full-services digital marketing agency in India that partners with businesses to deliver results and ROI. Interics uses a customised combination of Content Strategy for digital marketing, Social Media Strategy , Digital Advertising, Website Design and more.

Tailors digital marketing solutions for powerful digital brand experience and measurable brand impact.

Interics is a top advertising agency in India , experienced brand consultancy in India, brand launch agency , social media marketing agency and website designing company in India .

© 2020 Interics Designs Pvt. Ltd | All rights reserved

www.intericsdesigns.com | www.intericsdigital.com

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DISCLAIMER : This document is intended for presentation purpose only. It contains information that is strictly confidential. You are notified that any use, dissemination, distribution or copying of its images, concepts and content of any slide, is prohibited.

© 2020 Interics Designs Pvt. Ltd | All rights reserved

www.intericsdesigns.com | www.intericsdigital.com