5 TRENDS TO ADOPT FOR
DIGITAL DESIGN IN 2018
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RESPONSIVE LOGOS Today, with increasing mobile browsing, there is a need to refresh and simplify logos for better impact. So a modern, responsive logo design is the logical way to go.
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COLOUR GRADIENTS OR TRANSITIONS Gradients are back! The recent reappearance of gradients in iOS and adoption by industry leaders like Instagram has brought this trend to the fore. So we’ll see colour transitions in vibrant UI, branding, backgrounds and overlays.
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CUSTOMISED GRAPHICS The days of just attaching a stock photo are gone. Custom-created illustrations and hand-written lettering are in, and seeing how easy it is to take good quality photos, authentic photography is another way of ensuring originality.
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BOLD TYPOGRAPHY Typography has always been a vital part of graphic design. This year, the trend is towards bigger and bolder fonts. Keeping the font simple and readable will ensure the reader notices you. Serif fonts and handwritten fonts also seem to be making a comeback.
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MOVEMENT Moving images such as gifs are the new rage in emails, newsfeeds & social media pages. Cinemagraphs which combine video & flat imagery in one piece are also trending on platforms like instagram. In UX, microinteractions (tiny animations) to communicate with users and help them perform tasks, are growing in popularity.
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Interics Digital Pvt. Ltd
www.intericsdigital.com